Industry Books

I admit to more than a bit of bias since many of the authors are colleagues of mine; however I urge you to look at this book. It's the only one on the market, I believe, with diverse contributors and methodologies. The commonality among the authors is that they are all highly experienced and successful executive coaches, and I doubt that there's a "certified" coach among them. Some of these authors are also contributors to The Executive Coaching Handbook: Principles and Guidelines for a Successful Coaching Partnership, January 2004, third edition. It is written by The Executive Coaching Forum, (TECF) whose charter is to advance the highest standards and best practices of executive coaching with all members of the "coaching partnership" (Executives, Coaches, HR Professionals, and others interested in Executive Coaching). The Handbook is available to read or download at no cost at TECF's website: theexecutivecoachingforum.com

Executive Coaching: Practices & Perspectives, is an excellent and timely text consisting of 16 chapters written by 20 contributors, the editors also being contributors, providing a wide breadth of information and references. It provides a rare opportunity to shadow many experienced coaches from diverse backgrounds and learnings. I applaud the editors for what is a very successful attempt to weave many different "essays" into a coherent book. The writing styles and approaches are different for each of the chapters resulting in many practices and theories, and many modes of learning for the reader. Executive coaching is still a fairly new profession and this book provides a wide variety of perspectives not typically shared among peers.

Although titled Executive Coaching, it indirectly explores the diversity of individual and organizational learning and change with a keen appreciation for the complexities of the human mind. For executive coaching, as in organizational development consulting, one size does not fit all. The diversity of approaches from the respective authors reflects the strength of belief in their own methods when dealing with the complexity and diversity of the human mind; and reveals the many barriers to individual learning and ultimately organizational learning. In many ways the book is about organizational development and organizational learning brought to an individual level.

Most of the contributors have psychology backgrounds; however, the editors have made a good attempt to look at executive coaching from a variety of lenses, with a noticeable influence of Carl Jung and Robert Kegan. As an organizational development consultant and executive coach, I find some bias toward the need for a psychology or psychotherapy background in some of the chapters. Does one need a degree in psychology to have an understanding of a variety of perceptual views through intentional, behavioral, cultural, and social dimensions, for example? I don't believe so.

There are many issues that emerge when we have conversations at personal and sometimes intimate levels. Do we dare go where no non-psychotherapist has gone before? I believe the human psyche is much less fragile than most psychotherapists, and even psychologists, might have us believe. And as organizational change consultants, how much damage have we inflicted because we dared not to tread, or even look, in those heretofore-protected domains?

Where is the line drawn between learning and repair, or between personal growth and cure? The authors have drawn their lines and they are in different places. I do believe, when coaching Executives, it is essential to have a greater depth of knowledge and abilities as an observer and guide.

I believe executive coaching can increase the potential for profound change. Peter Senge, in his book The Dance of Change, describes profound change as "organizational change that combines inner shifts in people's values, aspirations, and behaviors with 'outer' shifts in processes, strategies, practices, and systems ... In profound change there is learning." (p 15) W. Edwards Deming said, "Nothing changes without personal transformation."

Executive coaching allows us to further shift the learning paradigms of our clients. We are beginning to apply to individuals what we have applied to organizations. Coaching appears to be the natural progression to double-loop learning at a personal level, in addition to the organizational level, and further progression to triple-loop learning. Double-loop learning is a concept developed by Chris Argyris and Donald Schon based upon the work of Gregory Bateson. The term "triple loop learning" was used by William N. Isaacs, in Taking Flight: Dialogue, Collective Thinking, and Organizational Learning. "Double-loop learning encourages learning for increasing effectiveness. Triple-loop learning is the learning that opens inquiry into underlying 'why's.' It is the learning that permits insight into the nature of paradigm itself, not merely an assessment of which paradigm is superior." Effective coaching includes the practice of Dialogue at a one-to-one level. This "third" level of learning can be called transformational learning. As such, this book could be about transformational learning.

A noticeably missing piece was a chapter on distinguishing coaching from therapy, and addressing some of the boundaries to be considered and what resources the executive coach should have available in assessing and dealing with those boundaries.

Another missing piece was the role our body plays. Recent studies suggest a more holistic approach is needed in our learning - the integration of language, emotions and the body. I am referring to more than the traditional concept of "body language." Albert Einstein said, "My primary process of perceiving is muscular and visual." Richard Heckler, a psychologist and director of the Rancho-Strozzi Institute, says in his book The Anatomy of Change, "An education that connects us with our body would teach us the difference between what we are experiencing and what we are thinking and fantasizing about." (p 12)

Full awareness goes beyond what we are thinking. The body can reflect what we are thinking and feeling and the body can support what we desire to think and feel. Stuart Heller, mathematician, operations researcher, and psychologist, says in his book Retooling on the Run, "To make a change in any part of you, you have to change all of you." (p 10) "Your results are a function of the way you organize and use yourself. By studying your patterns of reaction, belief, tension, feelings, and posture, you learn how you both hinder and help yourself." (p 17)

I highly recommend this book to anyone involved with coaching and executive development. In addition, it offers many insights to any organizational change consultant wishing to search deeper in the psyche of an organization. Many organizations, and individuals, are struggling to find ways of breaking free of traditional thinking and modes of operation to enhance continuous learning. At a minimum, these insights may help forge better partnerships with clients and help facilitate greater awareness, reflection, and ultimately learning.

This book really is what books on coaching should be. Solid, theoretically-based and applicable. Beats most of the other executive coaching books hands down. One of the best books on coaching around.

Organizational consultants Catherine Fitzgerald and Jennifer Garvey Berger offer a collection of articles by 16 executive coaches, including themselves. The essays cover executive coaching perspectives, practices and management. This book examines the range of managerial and psychological approaches shaping this emerging field. These expert articles provide a diverse overview, varying in complexity, practicality and therapeutic philosophies. The hazard of anthologies is the mix of voices, so there is some blurring between what is coaching and what is therapy, and some drift about exactly who is being spoken to, the coach, the manager or the executive. The book seems to focus primarily on the analytical, psychological and tactical tasks of coaches. However, we from getAbstract suggest that if you are hiring a coach for yourself or your organization, you may find this very practical in understanding what coaches do and in being sure you select a good one.

The editors, Catherine Fitzgerald and Jennifer Garvey Berger, came up with a high quality, lucid and readable book which is a diverse collection of contributions from an elite group of experienced and knowledgeable executive coaches. I was excited to go through the different perspectives and methodologies which should appeal to a wide readership.

Those wishing to develop their coaching skills will find the book fascinating and enlightening. I believe that this is one of the most important coaching related books on the market.

The book is excellent reading for coaches, executives, human resource professionals, trainers, consultants and others with an interest in executive coaching.

This book is a great resource if you want to grow flowers for a living. I have to warn you, if you love flowers as much as I do, you may have a problem cutting and selling them. Oh, well. I still do sell tomatoes.

When they think of farming, most folk conjure up images of grains, vegetables, and livestock. One very active and lucrative area of specialized farming is the growing and harvesting of flowers -- mostly for the ubiquitous flower shops that are to be found in very town and village. Now in a newly revised and significantly expanded edition, "The Flower Farmer: An Organic Grower's Guide To Raising And Selling Cut Flowers" by Lynn Byczynski (who draws upon her considerable experience and expertise as the publisher and editor of the monthly industry newsletter 'Growing for Market' and her operation of the Wild Onion Farm in Lawrence Kansas) is the ideal instruction manual and guide for novice and experienced gardeners and farmers alike who wish to take full advantage of new techniques for prolonging their harvests, utilizing greenhouses, selecting flower cultivars, and post-harvest handling for growers throughout North American supplying commercial markets with their flowers. Enhanced with a resource directory, complete with sources for seeds, plants, supplies, and expert information on organic production under the guidelines and standards of the National Organic Program, "The Flower Farmer" will prove to be as valuable as it is indispensable whether growing flowers for fun, family and friends in the back garden, or for commercial profit on the acres of a farm.

Diane C. Donovan
California Bookwatch

Lynn Byczynski's book is terrific! It has all the information that you need to pursue a career as a flower farmer. It has given me the information that I was seeking to make a career change and become a farmer's market flower grower. Especially appreciated the "Source and references" section.

My daughter picked this book out over every one she could find on this subject, after an extensive library search.

The author spends a great deal of time telling you how to plant, transplant, fertilize, etc. She spends way too much space on basics of horticulture. Surely, anyone interested in selling flowers already knows how to grow them! The Ball RedBook would be a better reference for plant-specific growing advice. This book has extensive information about marketing and field yields, but I would take her advice with a grain of salt. I do not agree with some of her calculations and her other information is so far off the mark that I do not trust her opinions in this regard either.

The best info in this book is from her "case studies". The farmers she interviews give good information about their methods and mistakes, but very few specifics about the most important topic: preservation. Just as top chefs will alter recipes so that no one can duplicate their materpieces exactly, most flower growers are very tight-lipped about their secrets and will write pages and pages without giving specifics. This book is true to form. "Proper contitioning" tips go no farther than adding sugar or asprin, or buying commercial (and expensive!) potions.

My greatest complaint has to do with her guide to cut flowers at the end of the book. Some flowers that keep beautifully (after conditioning) are dismissed as having "no vase life". For example: Poppies and Cleome are dismissed as lasting a day or two, but using certain methods my Cleome lasted 2 WEEKS in the vase and won a blue ribbon at the county fair, and poppies can fetch $5 a stem and last 7-10 days if you do it right. "Flowers for Sale" by Lee Sturdivant has much better conditioning and plant selection information.

Valuable both for individuals contemplating alternatives and for cemetery managers like myself thinking of establishing a green cemetery.

What a great book, really well done. Mark Harris has written a concise but very informational book on alternative options to the traditional method of caring for the dead. I've been uncomfortable with this method since I was a pre-teen and attended my first funeral, for an uncle who died of cancer in his early 20s. It seemed so strange to me, the artifical blush of his face against the voluptuous bedding in the enormously ornate and polished coffin. It seemed so removed from him, his life, and who he was. The actual burial place seemed removed as well, very sterile and manicured, the standard level emerald green lawn with no understory, trees, and little wildlife. I juxtapose this method with the natural burial method in the last chapter of this book and I'm blown away at how different it can be. Mark Harris has done a fine job of illuminating the realities of the funeral business today in a non-confrontational manner, without sarcasm or a posturing. I appreciate the description of the alternatives in under 200 pages; so many authors these days feel it necessary to expand on a topic ad nauseum for 500-600 pages. This book isn't perfect; there are a few contradictions in the summaries at the end of each chapter when he compares state requirements and Harris doesn't really address the high costs of burial at some of the natural cemetaries (the ones in California come to mind), which is only fair after he extensively discusses the costs of traditional funerals. But these are minor issues with an overall excellent book. Highly recommended.

This book is concise and informative and provides a great overview of the various burial alternatives that are accepted in the US today. It presents the options, which range from one end of the spectrum to the other. This is an eye-opener for those who think the modern funeral industry is the way to go (pun intended). I have already passed this book on to my family and will encourage all my friends and loved ones to read it. At least they can make decision about their own burial from an informed point of view.

I really enjoyed this book. It's organized very systematically with each chapter covering one topic or burial scenario. The first two chapters lay out the current state of affairs in burial. One was on the specifics of embalming and funeral-prep, which was nauseating yet fascinating, and another on the funeral business of selling services - both needed and unneeded - to grieving families. From there, the book goes into actual burial options, starting with the least green of the eco-friendly options (cremation), following through to the most eco-friendly scenario at the end. The chapters themselves are broken down even further with the bulk of the chapter telling a story of a family burying their loved one in the prescribed manner, and ending with a basic informational snapshot or "how-to."

The storytelling tone of the book made for a quick, entertaining read (well, as entertained as one can be when peering into the funerals of others), and occasionally left me a bit choked up due to touching nature of each of the burials and contentment that each family seemed to feel by taking the "green" route and fulfilling their loved ones wishes at the same time.

The book often referred to other well-know books on the funeral industry (Mitford's "American Way of Death," for example), which was smart seeing as the information presented here is more brief than I had hoped. But, really, that's the only criticism I can give it. And if "it was too short!" is the worst the author can do, he should probably be pretty pleased with himself :)

I highly recommend this book to anyone interested in a more natural way of death and burial, whether to protect the environment or to just keep life - and death - as simple as it should be.

These pages do the human race a great service. Every Funeral Director needs to read this book. Death is not a pleasant subject. This book is more than worth the price. Everyone has trouble thinking about grave matters. Just as cremation came to America, so comes the green funeral. This book is the future in Funerals, it is well thought out, researched and well written. Practical How to tips are in the back of each chapter. Everyone needs to read these tips. Everyone! Great work, Mark Harris.

Funeral Directors please read this book with an open mind. Personally, I have found this book helpful in my work with families in the Funeral Profession.

I agree with Van55. (What else is new?!) This is a fantastic book. I bought my copy used through Amazon over a year ago, and I am still making reference to it. If you are a fan of quality Cuban cigars, you need this volume along with Min Ron Nee's work. In contrast to Min Ron Nee's book, this one has much more on the history and production of the cigars. The photos, many full page, are colorful and moving.

While this book does have descriptions and evaluations of various vitolas, the ones in MRN's book are much more thorough and complete. That does not mean that the ones you will find in the book are not useful, but they are best treated as an overview. Don't look for detail here. But then again, this book is less than half the price of the MRN book, and it is much easier to find.

Again, you probably need both books, but buy this one first. You won'd be disappointed. Makes a great coffee table book too!

I really appreciated this book for the photography and the explanation of the manufacturing process. Del Todesco does a great job of walking the reader through the myriad processes of creating a puro. The only thing about this book that left me a little disappointed was the review of cigars in the back. It seems a little difficult to review a cigar in one sentence, especially cigars that are as complex as a Montecristo #2 or a Hoyo de Monterrey...but time and again, he sums up an otherwise world famous cigar as "suitable for a beginner" or "mild, not much to recommend about this cigar". It just struck me as odd to have a compilation as deep as what is presented in this book and then give the cigars an extremely indifferent and passing glance en masse. The first 130 pages were interesting no matter what level of aficianado you are...the encyclopedia could use a good second edition enhancement.

This is a great reference book for specific havana brands. Life sized images of most cigars from nearly all brands is included along with vitola information and author's tasting notes/suggestions. This is in addition to general cigar information like history of tobacco, tobacco cultivation and creating a cigar. The specific details are a bit dated (1997) but still the best I have seen published in the US. However, Min Ron Nee's text is superior if you can obtain it.

I found this book at Amazon while searching for the second printing of "An Illustrated Encyclopaedia of Post-Revolution Havana Cigars" by Min Ron Nee, that I understand is soon to be released for sale within the United States.

Mr. del Todesco's book, though now nearly ten years old, remains a valuable addition to the library of anyone who has an interest in Cuban cigars. The first 130 or so pages contain a detailed history of Cuba's cigar-making as well as a seed-to-cigar description of the creation of Cuban cigars. Most of these pages consist of excellent photographs of Cuba and of the farmers, torcedors and others whose skill and knowledge contribute to the manufacture of, arguably, the best cigars on earth. The last half of the book consists of sepia photgraphs and brief descriptions and tasting notes of the brands (marcas) and sizes (vitolas) of Cuban cigars that were in commercial production in 1996. Comparing these notes to more recent reviews of examples of later productions of these cigars is fascinating.

I'm glad that I happened to have stumbled onto the existence of this beautiful volume.

With the plethora of books currently available on cigars in general and on Habanos in particular, this is (still) the one item no cigar aficionado dare be without.

I work at a Production company and a lot of contracts we hand to outside lawyers, but this is a good tool for me because it goes into details and discusses each point in a contract. This is something I'd love to have had many years ago, when I just got started in the business, and now that I have it, I am learning a lot of new things. There isn't any other book out there- quite like this.

Best book I ever bought dealing with the industry, bar none! I can't believe it's under $20!

Good but I liked the lingo section in the book Twelve Step Plan To Becoming an actor in LA but it was definetly helpfulGood Read

Josh Simon CAlifornia

This is a great resource for dealmaking, but most actors and writers that I know aren't negotiating their own deals. The trick is to get your agent to work harder at creating opportunities, so that they actually have deals to make. Yes, your agent should read this book ... but for myself, as an actor/writer the book HOW TO AGENT YOUR AGENT...is my bible. It helps me kick my agents in the butt ( without them knowing)and I get results...they're working harder and I'm getting work. Also I liked that book with all the casting directors pictures...just in case you see them in Starbucks and want to say hello.

THIS IS THE MOST USEFUL BOOK I HAVE SEEN ON THE ENTERTAINMENT INDUSTRY. BEST DEAL-MAKING BOOK ON THE MARKET. 5 STARS!

FADE IN...You network, network and network some more. Just keep smiling as you get S%$@!. The book really is excellent and a must read before taking the leap to LA. As part of the rules, I really shouldn't be letting you know about it. The book will not tell you how to get that luck break, but it will save you some pain along the way. I would also suggest Hollywood 101: The Film Industry for a excellent break down of the various jobs that are need to make a movie. FADE OUT

When I bought this book, I was prepared to read the words of someone who had watched Swimming With Sharks and The Player one too many times. However, this is not a book that teaches you how to be a player. This is a book that teaches you how to get noticed. You can tell that "Anonymous" knows his or her stuff about how to set yourself apart in Hollywood-- by playing by the right rules. There are insightful tips in this book that it would take three years worth of meetings to realize yourself. It is like the Hollywood version of Strunk & White's Elements of Style. Don't leave the east coast without it.

I am a writer and found this book to have helpful information in it for me. It is geared towards the film industry but is a good read with some good information if you are a writer, actor or in the entertainment industry or want to be.

This book not only specifically applies to how one should comport themselves in "the Biz", but has lessons that apply to all industries across the board. A must-read for all who choose to succeed. Buy it! You won't waste your money.

The Hollywood Rules - this book has a special aura about it. It encourages you to understand your talent and how it will most likely be perceived and handled by those in power who can enhance/create your career in movies. It brings Hollywood to your living room for some brief moments, making you believe that you can find the way to whatever you're striving for. And not only that - it shows you the way, providing that you are prepared to work hard, play by the rules, break the rules, and dream on until you make it [...]

I must admit that I am not too keen on this book. Although it doesn cover the basics of fashion illustration I just don't think its a great illustraton book. Its a great referance don;t get me wrong but I know for a fact that Bina Abling's Fashion Sketchbook (the most recent veersion) has a heck of alot more than this book and it may be a bit pricer (just buy it used!) but The Fahsion Skecthbook it well worth it. TRUST ME!

Illustration Fashion: Concept to Creation appears to be popular with a wide range of students who are both beginners, intermediate students and advanced designers. This book offers a step-by-step approach to movement of designs from the croquis (base, working sketch) to the final copy. It has references to designs for facial and body features and it has detailed illustrations of a huge range of different pieces of clothings. Stipelman explains as well as gives examples of ways to successfully convey the mood of an outfit.

Overall - it's very handy. For advanced students, however, bear in mind that it would probably be more of a reference for you than anything. It wouldn't be a bad idea to have a look at other books available here on Amazon.

I found this book to be extremely helpful and useful, far superior than some I have encountered.

I did not realize how resourceful a book this was until I actually sat down and looked through it. I had this book and another fashion illustration book (by Kathryn Hagen) for six months and all this time, I was referencing the other book only to gain insignificant knowledge of fashion illustration. While the other book contains beautifully drawn illustrations, it did little to enlighten me to the techniques, which is important when learning.

I didn't look through Steven Stipelman's book before because I deemed it boring and uninteresting based on a brief flip through. When I actually sat down to start reading it, it all seemed to make sense. What Mr. Stipelman does that other books on this topic fail to really do is to talk about technique and concepts. He outlines standards for drawing croquis (working sketch) in steps, which is a must because a croquis is a foundation for fashion illustrations and will eventually lead to a final drawing.

He also applies the step by step explanation of how to do different poses and how clothing rests on the body in different ways. A big bonus is that he also provides a historical background wherever he can to each section because each period of time had its own ideal for "the" silhouette or body type. It really just ties in well because you get a broader understanding of fashion's past and its relation to the current ideals of fashion.

Whereas some fashion illustration books merely display pages of illustrations done by the author or professionals in the fashion industry, this book is written and arranged in such a way that you feel you're actually in the classroom being taught one-on-one all that it takes to illustrate fashion effectively and beautifully.

I am intrested in fashion design and this book has helped me to learn how to draw the figure and face, etc. If you are a beginner in fashion design this should be your first book to get. This book is a keeper!!

. . . an illuminating look at the risks involved in flying commercial airliners, from a line captain who spent his career doing just that. . . . Power-Waters uses his captain's eyes and mind to explain why things happen and what can be done to make the skies safer. . . .
Roy Boydston, General Aviation News

Once again Captain Brain Power-Waters had the courage to take on the FAA. I hope his effort is not in vain. The ALPA, IAM, and NATCA need to take a stand and do the right thing. We all know the FAA want. Congradulations Brian for your great book. This is a must read for everyone! Steve Goodman, Line Captain, A&P, I.A.

I thoroughly enjoyed Captain Power-Waters' latest book. Now the truth is out! What a great job of telling the truth, and in such an interesting fashion. Power-Waters' story telling holds the attention while putting out information that is valuable to all in aviation. Is It Safe? covers today's primary concern of the risky business of flying commercial airlines, and what can be done about it. I am recommending my friends read it. Captain Power-Waters continues to do a service for all aviation by telling it like it is. This is overdue in aviation.
Paul E. Stebelton, FAA Accident Prevention Specialist (13 years), Captain USAF Retired.

"Thank you for sending me a copy of Is It Safe? You obviously have done an extensive job researching this topic, and, more importantly, it is clear you have lived the issues. I congratulate you on your effort.
Robert Roach, Jr., General Vice President IAM, the International Association of Machinists & Aerospace Workers.
IAM has over 14,000 mechanics and flight attendants in their association.They also preside over 75,000 other airline employees.

Whether it's airline practices, the two-person cockpit crew, or just plain bad design, Captain Brian is all over it. He's particularly hard on the FAA, from a lot of different angles. He points out that they can't possibly do the job they're saying they're doing, and that their delegates (DERs and airline employee-supervisors) aren't as interested in safety as in keeping the schedules met. He points out that the FAA doesn't follow its own rules, and how, if you're high enough up in the bureaucracy, you can get away with all kinds of questionable actions. He even mentions how some (to his mind, as well as most others' ) "unqualified" FAA officials (they're all "officials") decided to "get" Bob Hoover. . . . .
He sounds alarmist, even -- until you realize he's quoting actual accident reports, actual cockpit recordings, actual GAO studies, actual facts. . . . .
The book reads like a hangar-talk bull session, where you're listening to a guy who knows his flying, knows his airplanes, knows his maintenance, and, well, knows what he's talking about. . . . .
Tim Kern, Aero-News Network

By David Suckey - Principal - C&A Financial Group

In a time when our shaky economy is exposing so many people to the danger of running out of money prematurely and their fear of being unable to retire is constantly growing, Killing Sacred Cows is a much needed, fresh approach to finding true happiness. Gunderson shatters antiquated financial fallacies and presents us with the revelation of how our passion and purpose in life is the driving force behind what makes us most prosperous. Do yourself a favor and read this book as quickly as you can. You really can't afford to miss this one.

Killing Sacred Cows is a waste of time and money. There is no new information here and really just a lot of touch feely feel good nonsense. Basically the author doesn't believe true wealth is measured in your net worth but rather happiness and fulfillment. He also advocates finding your "soul purpose" - something you would do all day long even if you didn't get paid. He's not big on saving, frugality, or long term investments. He also gives few examples and the ones he does can be easily picked apart by anyone with a basic understanding of finance and economics.

If you want to increase your net worth (as measured in dollars), read Rich Dad Poor Dad, Millionaire Next Door, and the Intelligent Investor.

I never really thought about my beliefs as "Sacred Cows." This book helped me to open my eyes and see many of my personal sacred cows that have been holding me back. I have read Rich Dad Poor Dad, and many other finance books. They have been very helpful, but I think that "Killing Sacred Cows" is one of the best. Garrett Gunderson is insightful, and shares many good examples.

Seeing blindspots, myths, and Sacred Cows for what they are is important, and this book helped me to do just that.

by John Suckey - (New Jersey)
Killing Sacred Cows is not only an amazing and powerful financial book; it is an amazing and powerful book - period! Garrett Gunderson's clarity and approach to true wealth, prosperity and purposefulness is empowering. As a financial planner and wealth management strategist, I never expected to find such a fresh, hopeful and unique approach to finding your "Soul Purpose" in life. Killing Sacred Cows is a definite must-read for anyone wanting to fulfill their dream of creating a richer life than they ever imagined, both financially and personally.

I was raised in an upper middle class, entrepreneurial household. Financial and business topics were a regular dinner table topic. I went to a Top 20 business school. I ran a 250 person company. I started 3 successful companies. I was a pretty financially savvy guy.

So I thought.

What I learned in Killing Sacred Cows, and my subsequent research to confirm what I learned, "unlearned" 36 years of false financial programming. And my financial results since I read the book have been incredible. And I am living a happier, richer, and more financially prosperous life as a result of what I learned in Killing Sacred Cows.

Killing Sacred Cows has been just as important to my Financial Awakening as Rich Dad, Poor Dad was. It's that good.

Well written and highly informative, especially regarding the politics of the delightful new country that is Belize. Great background reading if you're planning a trip there - and while there, be sure in include a visit to the Belize Zoo - absolutely amazing!

First, a disclaimer -- I'm related to Bruce Barcott, and so was preinclined to like this book because of family and locale references I would recognize. However, this book was much much more than I expected. I'll mention just two things I especially liked about this book. First, it is a true page-turner. I didn't know how the dam project would end, and Bruce's non-fiction story-telling kept me on the edge of my couch throughout. Secondly, I really liked the amount of somewhat tangential information Bruce wove into the main story. He would veer off on some interesting and helpful side road, but always bring the reader back quickly to the fascinating main story and players in the drama. I look forward to the next explanatory journalism that Bruce undertakes.

Barcott does a marvelous job of weaving the diverse elements and characters involved in this story into a comprehensive narrative. Better than that, he makes what could be very tedious legal proceedings a stimulating read. Well, the reading is stimulating, as is the subject matter. The situation itself, an instance of convergence on Belize of global forces enacting the doom of another unique wildlife habitat, is less than edifying.

Barcott obviously sides with the environmental forces that ally themselves to fight the erection of a dam that will flood the nesting site of the largest scarlet macaw population in Central America, estimated at less than 200 birds. At times his partiality causes blindness to perspectives he does not share, but overall he does an excellent job of presenting the reasoning of all major stake holders.

Barcott chose his subject well. The story is almost like a novel, with corrupt colonialism-playing politicians, heroic but flawed ex-patriot Americans, big international environmental players and corporations, local businessmen caught in the middle, and even the Law Lords of the British Privy Council. The combatants on both sides are committed, highly motivated, and adept at working the system.

All told, this is a very well-written and enlightening telling of one of many current battles being waged over our planet's last remaining wild lands - what's at risk and what's being done to both exploit and to preserve the remaining pockets of natural diversity.

THE BEST FIELD GUIDE TO BELIZE.
EVER.


You probably won't find Bruce Barcott's The Last Flight of the Scarlet Macaw in the travel book or nature guide sections of your local bookstore or of Amazon.com, but it just may be the best field guide to Belize you'll ever read.

Ostensibly the story of Sharon Matola, founder of the amazing Belize Zoo, and her campaign to defeat the Chalillo Dam on the Macal River in Western Belize and to save the nesting ground of what are believed to be the last 200 Scarlet Macaws in Belize, it's actually a 313-page crash course on Belizean culture, society and politics.

It's also the most riveting, gossipy and entertaining book on the country since Richard Timothy Conroy's 1997 memoir of British Honduras in the 1950s, Our Man in Belize.

Barcott names names. He pulls no punches. As an American writer - he's a contributing editor to Outside Magazine and the author of a book on Mount Rainier, among other things - he doesn't have to worry about making a living in Belize or raising a family there. He points to the high-level corruption that Lord Michael Ashcroft, the British-Belizean politician and entrepreneur, helped introduce in Belize and who "turned the sovereign nation of Belize into his own tax-free holding company," to the fast-buck shenanigans of the second generation of People's United Party politicians, to the seamy Dark Side of the PUP's "Minister of Everything" Ralph Fonseca, to the shrill shilling of party spokesman Norris Hall, to the fellow-traveling of the Belize Audubon Society and even to the bumbling efforts of some well-intended but barely competent Belizeans.

I've been banging around Belize for more than 17 years, but Barcott's book is full of insights I've missed or didn't understand. It took Barcott to tell to me why so many Belizean politicians wear guayaberas and other open-neck shirts (to set themselves apart from their English colonial masters who slaved in the heat in coats and ties). Barcott explained why and how the Belize Audubon Society, which one would think would be on the side of the at-risk Scarlet Macao, helped get the Chalillo Dam approved (the Belize Audubon Society, under President José Pepe Garcia, at that time a quasi-arm of the Belize government, claimed the Scarlet Macao subspecies wasn't really endangered in Belize and that the habitat of the Macal River Valley was duplicated elsewhere in Belize.)

If there's a fault to Barcott's approach, it's that he relies heavily on the gringo side of the outsider-local divide so common in post-colonial countries, including Belize. Many of his primary sources - Matola, ex-Fleet Street newspaperman Meb Cutlack, Lodge at Chaa Creek co-owner Mick Fleming, butterfly expert Jan Meerman, geologist/dolomite miner Brian Holland and others -while long-time residents of Belize and in many cases Belize citizens -- will always be viewed by some Belizeans as expat, white perpetual tourists. Barcott tried twice to interview George Price, Belize's ascetic, incorruptible George Washington, but was turned away: "He's too busy," the retired Price's sister told him. We hear little or nothing directly from Said Musa, King Ralph or Lord Ashcroft.

It also bugs me that Barcott's publisher, Random House, didn't do a bloody index.

Sharon Matola comes across as a complex and sometimes exasperating woman, neither Joan of Arc nor Wangari Maathai. A fluent Russian speaker, a fungi expert, a former bikini-clad circus tiger trainer, the founder and miracle worker of "the best little zoo in the world," Matola, at the height of the anti-dam, pro-Scarlet Macao effort, almost forsake the battle. She became depressed and for a while, as a long-time Rolling Stones fan, turned her focus to a new campaign to get the city fathers of Dartford, a small working class town near London, to build a shrine to native sons Mick Jagger and Keith Richards.

Even with Matola at her passionate best, the campaign to stop the dam failed, of course. With most of the economic and political power structures of Belize supporting the pork project, and the giant Canadian utility Fortis dead set on damming as much of the world as possible, there was never much chance it would succeed.

Tellingly, however, Matola did win the Battle of the Garbage Dump. Vindictive members of the government allegedly planned to put Matola in her place by building a dump at Mile 27 of the Western Highway, virtually next door to the Belize Zoo. After some clever maneuvering, some of it involving Britain's Princess Anne, the government backed down and decided to locate the egregious dump elsewhere.

One irony came too late for Barcott to include in his book. The environmental consulting company, Tunich-Nah Consultants, headed by José Pepe Garcia, the former Belize Audubon Society president, conducted the Environmental Impact Assessment (EIA) for Ara Macao, the overblown planned development on the Placencia peninsula. Ara Macao, Spanish for Scarlet Macaw, received approval to build nearly 800 condos and villas, a marina, casino, 18-hole golf course and 400,000 sq. ft. commercial center, all this on a peninsula with no paved road access and a population of about 2,000. The beautiful, smart red parrots must have shuddered, as they searched for new nesting grounds in their fast-disappearing habitat.

In the end, though, Belize is Belize.

With a population of just 315,000, about that of a small provincial Canadian, U.S. or British city, everybody who is anybody knows everybody else, and it's hard to stay mad. As Barcott visits Belize for the last time in researching this book, in 2005, Matola is getting ready to attend a party at Beer Baron Barry Bowen's Belikin headquarters. Bowen, one of Belize's wealthiest men and the country's political check writer extraordinaire, had helped kick Matola's butt. Now, Barcott learned, it was time to kiss-kiss and make up. That's Belize for you.

..............

Review and Opinion by Lan Sluder

"At times the earth's fate seems so dire and inexorable that I'm tempted to throw up my hands and say to hell with it." The words are by Bruce Barcott, and they reflect what a lot of people feel when faced with global warming, the current destruction of species that many biologists think is a "sixth extinction crisis" (a previous one wiped out the dinosaurs), or the ruin of natural regions for profit. And yet, Barcott found a story of optimism and hope (even if they might have been eventually misplaced) when he heard about Sharon Matola, better known in her adopted country Belize as the "Zoo Lady". She has become an authority on the scarlet macaw, and led a remarkable effort against strong odds to keep the macaw's only known habitat in Belize from being flooded behind the proposed Chalillo Dam on the Macal River. Barcott tells Matola's amazing story in _The Last Flight of the Scarlet Macaw: One Woman's Fight to Save the World's Most Beautiful Bird_ (Random House). It's a story that might have remained obscure, but it becomes an epic in the way it is told, and it is also a legal thriller as Matola and her cohorts pursue one effort after another within the Byzantine Belize legal and political system.

Matola has quite a history. After leaving a marriage by running away to the circus, she wound up in the early eighties helping to film a nature documentary in Belize. The movie featured orphaned animals, and when it was over, she had a jaguar, an ocelot, a puma, and some exotic birds, little money, and no job. What to do besides paint a sign on scrap wood saying "BELIZE ZOO"? As the nationally-known Zoo Lady, Matola has gotten the populace of Belize interested in its natural resources. There are only two hundred macaws on the Macal River where they make their nests, and a dam would not only destroy the macaws, of course, but drive out other animals like tapirs, pumas, river otters, and howler monkeys. Close evaluation of the economics of the dam indicate that it would result in higher energy rates, not lower. The geological analysis that preceded the dam's construction was full of lies. It claimed that there was granite upon which to build the dam, and there was none. The engineers even arranged to have a map of the site lose by eraser a geologic fault line that could endanger it. In Barcott's words, "the dam was a fiasco: environmentally devastating, economically unsound, geologically suspect and stinking of monopoly profiteering." In the middle of the campaign, the government released its vengeful plan to place a garbage dump adjacent to Matola's zoo, another battle she had to fight. She got the help of the Natural Resources Defense Council, the powerful environmental legal team in Washington, and the battle ranged through the local courts and even to the mysterious Privy Council in London. Barcott takes in each legal battle and financial tomfoolery, producing a book that has a great deal of suspense to it.

I won't spoil the suspense by telling the outcome. "The odds are against us", Matola says late in the book, and gets the answer from an environmental-law solicitor, "The odds are always against us." Matola continues at her zoo, and has taken up, among other battles, the protection and reinstatement into the wild of the endangered harpy eagle. Dams continue to be planned and built, many financed outside the nations that will hold them, and placed in third-world areas containing poor people who won't benefit, and politicians who will. Concentrating the story on Matola makes for a brilliant narrative, spangled with instructive thoughts on matters ecological, financial, and political. In summing up at the end, Barcott writes, "People like Sharon are rare and strange and sometimes aggravating... These people aren't perfect. They aren't simple heroes. They are complex human beings. And we need them. Because without them the world would be lost." Barcott's fine book gives us a deep portrait of Sharon Matola, and she gives us one more reason not to give up on humans and their interactions with their planet just yet.