Industry Books
Related Subjects: Supporters Public Relations Promotion Lobbying Product Smuggling
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A Must Read!Review Date: 2008-06-29
Very InspiringReview Date: 2008-05-18
An interesting readReview Date: 2007-01-05
AwesomeReview Date: 2006-10-28
Best book to read about the business processReview Date: 2006-11-17
Collectible price: $90.89

Bubbly, dry and very palatableReview Date: 2001-01-10
Beer Blast is a blastReview Date: 2003-07-25
Very good readReview Date: 2003-01-25
What You want to know about the beer industry!Review Date: 2001-05-12
Smooth, crisp, flavorful.....just a great bookReview Date: 2001-12-05
Being in the Van Munching family it's hard to knock him for his emphasis on Heineken (is he supposed to know more about Miller and Anheiser Busch than his own family's company?) The book gives a very detailed background of the beer industry in the US but mainly focuses on the period beginning in the seventies which he refers to as the "Beer Wars" when Anheiser Busch, Miller and Coors began to take over.
Anyone interested in business, advertising and marketing in particular, will really enjoy this book. Oh yeah, and if you like to enjoy a cold one from time to time you'll also like this book. I've aleways been more of a microbrew drinker myself (beer snob) so I've never really enjoyed anything brewed by the big three. After reading this book I don't think I'll be enjoying anything from them anytime soon. Like one of the reviews on the back of the book says, " I don't know which one of them deserves my money less." Cheers!

Used price: $4.45

Good reading for aspiring screenwritersReview Date: 2008-04-29
Best Advice for Christians on HollywoodReview Date: 2006-12-03
Christian Insiders Encourage Believers - Interesting and Conversational Guide to the Hollywood IndustryReview Date: 2007-11-23
I also highly recommend a great book Hollywood Faith: Holiness, Prosperity, and Ambition in a Los Angeles Church. From experience attending a Hollywood church, this well-written book is from a sociologist who is also a pastor. Lots of great insight on Christianity in Hollywood right up to today.
God and the MoviesReview Date: 2007-02-18
In addition to witty and thought-provoking arguments, none of the writers take a "high and mighty" posture. In fact, you don't have to "read between the lines" to find actual humililty - from successful directors, producers and writers yet! - as well as fine-tuned critical thinking.
If you're not Christian but still interested in writing for the screen, then you might want to better understand the tensions that exist between Hollywood and so much of the American Church. This book will provide many worthy angles. It's well worth your time.
Critique on Behind the Screen: Hollywood Insiders on Faith, Film, And CultureReview Date: 2006-07-10

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Blissful DataReview Date: 2004-02-27
I have been saying for years that the company that can harness its collective information across the supply chain can increase market share and profits by maximizing customer service through maximizing effective resource utilization to drive down total costs. This is what Margaret Chu has shown you can do with a well thought out and planned data warehouse initiative. But it won't be a cake walk. It takes discipline to do it right. However, with Margaret's book, which is full of insights, remember this sections, and humorous but poignant nursery rhymes you will learn how to apply the finer points of her book to create a successful data warehouse initiative.
Margaret starts off with a simple and clear explanation of a data warehouse. She then explains how a data warehouse and a data mart are different. She further explains that a data mart is type of data warehouse with a very specific purpose. She emphasizes that the type of data warehouse you choose needs to be aligned with the corporate strategy and that you need to think through the why of what you are trying to accomplish before you can choose the correct type of data warehouse.
The last chapter of "Blissful Data" is dedicated to two case studies to further arm the reader with a positive road map to data warehouse success. The first is a success story and the second is a failure. However, Margaret goes further than just telling stories of success and failure. In each case study she reviews what went well and what didn't. Yes even in successful projects some things could have been done better and even in failed projects there are things that went well and need to be capitalized on.
Well I have now told you about the beginning and the end but I suggest you now go out and purchase this book to fill in the middle, I guarantee you won't be disappointed.
Learning from the experience of othersReview Date: 2004-02-19
Margaret also provides a very natural progression of the information so the book is good for the novice as well as the experienced. Extremely useful were the "remember" points sprinkled throughout the chapters and the impactful quotes that encapsulate important ideas and messages.
Offers Quantuum Leap for Project SuccessReview Date: 2004-02-14
The Perfect Book for People Who WorkReview Date: 2004-02-12
Was I beginning to sound pedantic? Fortunately Blissful Data smooths the path through dense underbrush with lots of personal examples and whimsical analogies. For example, we precede the discussion of corporate culture with one of Village People culture--complete with illustration of said singers, in case you'd forgotten what they looked like. And yes, my opening line concerning woozles and heffalumps was inspired by Ms Chu's other references to A. A. Milne's fabled stories. I was repeatedly struck with amusement and even a few guffaws, and was thereby refreshed to undertake the analyses and explanations. There is enough serious medicine in Blissful Data to keep me coming back for repeated doses, but a spoonful of sugar eases the swallowing.
This is definitely not a book reserved for tech geeks or business managers or execs. It speaks to everyone who has ever tried to improve the way they do their job. With a career spanning 20 years of Information Technology projects, I consider myself well versed in all aspects of system implementation. Yet as Zen teacher Sunryu Suzuki noted, "Everything is perfect, but there is a lot of room for improvement." Blissful Data is the sort of book that will provide lasting benefits in improving on my perfection. I highly recommend it to anyone who ever works with people or performs a job.
Read Blissful Data to learn all aspects of a Data WarehouseReview Date: 2004-03-02
This book was fun to read. Blissful Data informs and entertains. The examples and the book's illustrations facilitate the readers' education in all aspects of projects involving large amounts of data.
For me, it's indeed rare for such a valuable learning experience to be so enjoyable!

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Excellent BookReview Date: 2007-08-05
Salmon swim upstreamReview Date: 2002-10-03
Although many companies preach an employee empowerment model few practice it. That's why Rosenbluth's mascot is the Salmon - we swim upstream.
Common Sense and Company CultureReview Date: 2002-11-25
business book nutReview Date: 2002-10-04
Common Sense and Company CultureReview Date: 2002-11-25

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Excellent and practical book on debuggingReview Date: 2007-08-09
For Those Who Need DebuggingReview Date: 2007-01-10
Quite liked it. I now have a game plan for approaching bugs in a nonrandom manner (including intermittent bugs).Review Date: 2007-07-20
Understand the System
- Read all related documentation
- Draw a system diagram and understand how things are connected
- Know the capabilities of your debugging tools
Make It Fail
- Start from a clean initial state
- Consider automating lengthy steps
- Make it fail in situ; don't waste time simulating the environment
- For intermittent bugs: list possible factors and try varying them one at a time; output a logfile and look for patterns
Quit Thinking and Look
- Watch it fail
- Use Remote Desktop / VNC
- Add logging and monitors
- Don't start thinking until you've limited the number of possible causes
Divide and Conquer
- Binary search
- Use test data with an easily identifiable pattern
- Start at the failure point and work backwards
- If you discover other bugs that may be related, fix them before continuing your search
Change One Thing at a Time
- Don't panic
- Back out changes that have no effect
- Compare the logfile with that of a good system
- Check earlier versions
Keep an Audit Trail
- Keep a detailed written log
Check the Plug
- D'oh!
- Have the components been properly initialized?
Get a Fresh View
- Try explaining the problem to someone (or something)
- Ask an expert: co-workers, the vendor, documentation, bug database, the web
- Report symptoms (including possibly unrelated observations), but not your theories
If You Didn't Fix It, It Ain't Fixed
- Fix the root cause
- Make the problem happen again by undoing your fix
I've Seen These Rules in ActionReview Date: 2007-02-16
Critical work for anyone who works on any sort of system, machine, or softwareReview Date: 2007-02-14
One of the great things about this book is that it's generalistic in nature, not specific. Agans's decades of troubleshooting experience has given him great insight on how to go about debugging in all sorts of environments, so he lays out nine rules for approaching any problem:
Understand the System
Make it Fail
Quit Thinking and Look
Divide and Conquer
Change One Thing at a Time
Keep an Audit Trail
Check the Plug
Get a Fresh View
If You Didn't Fix It, It Ain't Fixed
[...]
Debugging isn't an art performed only by folks with some odd genetic disposition, it's a critical craft which can and must be learned. I was fortunate to have some good troubleshooters as mentors during my days working radar inflight in the Air Force, but I've fallen out of many of the good practices those folks beat^H^H^H^Hinstilled in me. Agans's book is helping me pull out of the thrash and churn mode of debugging.
This book's only 175 or so pages long and is well-worth adding to your library. Actually, substitute "a critical addition" for "well worth adding". I'm also going to make sure this book gets added to the professional development reading list I'm working on creating.

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Good book on Deming's teachings.Review Date: 2008-03-26
I bought two of them and gave them to business associates.
Pure LeadershipReview Date: 2007-10-04
Timothy Kendrick Author-PTSD: Pathways Through the Secret Door
Quality in the writing, Quality out of the informationReview Date: 2005-08-15
One of the top achievements in the XX Century!Review Date: 2004-12-05
There is a powerful statement of the Samurai code : Do not make anything useless.
And this is the way you get close mre and more to the essential doctrine and quality philosophy .
Deming was a pioneer in this sense, because he knew to establish patterns of behavior and systematic direction for an issue that mostly of the real artists own in his inner world .
His reading is absolutely recommended for any kind of reader .
And his presence must be a perpetuum mobile for the management no matter your discipline field is!
Useful BookReview Date: 2006-05-26
The book written in plain language that focus on the essential quality and productivity message without statistical abstractions, which make it easily understandable to a wide readership. Those readers that have not read Deming's "Out of the Crisis" or Mary Walton's "Deming Management Method" will benefit the most from reading this book.

Used price: $1.35

Excellent Guide for Creative InspirationReview Date: 2007-11-29
Interesting but more of the sameReview Date: 2006-09-12
A must-have book in your Creativity & Innovation Library, & must-have card deck on your desktop!Review Date: 2006-05-30
Books:
- A Whack on the Side of the Head;
- A Kick in the Seat of the Pants;
- Expect the Unexpected;
Card Decks:
- Creative Whack Pack;
- Innovative Whack Pack;
- Ancient Whacks of Heraclitus;
I have used all his creativity stuff ever since I started my own strategy consulting (& book store) business in late 1991.
From my personal & professional experience, I would like to say that the entire collection of Roger von Oech's creative work has been designed to serve three strategic purposes:
- understanding - & removing - your mental blocks;
- breaking your habitual patterns;
- shifting your focus & changing your paradigms;
As a matter of fact, once you appreciate & commit to these three strategic purposes in your life, you will soon realise that there is nothing in this world to stop you from getting rid of old ideas & getting new & fresh ideas.
Allow me to quote Edward de Bono: "...the mind is habitually uncreative - it is usually preoccupied with organising masses of incoming data into convenient patterns. Once this pattern is established, then the mind tends to rely upon that pattern in future situations, in order to facilitate decision making & action in an otherwise complex world..." (The Use of Lateral Thinking).
Breaking old habitual patterns is definitely the first & foremost priority in your journey to creativity!
Once your shift your focus, you begin to change your paradigms or the way you look at the world around you. Always remember this: Your brain follows the direction of your dominant thought. Once you focus on something, that thing becomes the foreground. Everthing else will fall into the background. Most opportunties are unfortunately hidden in the background. The moment you begin to shift your focus, you are pushing the 'foreground' into the 'background', & pulls the 'background' into the 'foreground'. Get it?
'A Whack on the Side of the Head' will help you to break through your mental blocks. They will open up your mind for innovation. This book is filled with provocative puzzles, exercises, stories & helpful tips.
'A Kick in the Seat of the Pants' takes you on a guided tour through the four stereotype roles of the creative process - Explorer, Artist, Judge & Warrior. Understanding - & applying - these roles will fire up your personal & professional creativity. Tactically, they will change your mental focus as you change to play each of the four roles. I would like to add one more role from what I have learned from the Japanese creativity experts: Antique Dealer. This singular role will allow you to combine all the four roles into one.
'Expect the Unexpected' uses thirty of Heraclitus' (the world's first creativity master) epigrams as creative springboards. It has intriguing questions designed to topple old habits of thought & fire up your imagination.
All the three card decks are basically extensions of the three books, to allow convenient usage during brainstorming sessions.
From my strategy consulting experience, these three card decks have proven to be inexhaustible sources of inspirations.
In fact, the Innovative Whack Pack combines the creative power of both the 'Creative Whacks' & 'Ancient Whacks of Heraclitus'.
I strongly urge readers to seriously consider having the entire collection of Roger von Oech's creative work added to your Creativity & Inovation Library, & all the three card decks placed permanently on your desk top at all times.
Ancient Greek Creativity Mental GymnasticsReview Date: 2006-01-25
Why Heraclitus, and what is his connection to creative thinking and innovation? According to von Oech, "I've been consulting Heraclitus for many years, and he rarely lets me down. Indeed, if creative thinking involves imagining familiar things in a new light, digging below the surface to find previously undetected patterns, and finding connections among unrelated phenomena, then I believe that Heraclitus is the world's first creativity teacher. His ideas not only inspire us to think in these ways, they also provide us with strategies to understand our problems in a fresh manner. For these reasons, Heraclitus is the guide I turn to whenever I need a new perspective."
The book is well researched with a lot of good supporting stories, examples, and historical anecdotes that brought to life the meanings of Heraclitus' sayings. Von Oech did a great job of showing how these sayings can be applied to everyday situations when creative and innovative solutions to problems and challenges are needed. The book also contained many thought-provoking sketches and good introspective questions to further stimulate individual creative thinking.
Von Oech identified three ways to read and use the book. The first is to read it straight through like a creativity workbook to find some ideas you can apply to your life. The second way is as a source for daily meditation by reading and focusing on one saying each day for the next month. Lastly, you can consult it like it was an oracle to help you break out of your normal thinking patterns when you need a shot of creativity. I read it like a workbook, liked how it made me think, and now I am using it for daily meditation. I will also use it as an oracle to help me deal with some challenging issues.
I believe that this book has the ability to unlock the potential of my creative spirit, and I believe it can do the same for anyone who reads it.
Philosophy as if it MattersReview Date: 2004-03-24
Von Oech's fascination with Heraclitus goes back to 1971 while studying in Germany. Picking up a book of Heraclitus' epigrams, Von Oech became instantly hooked when he read "the way up and the way down are one and the same." He writes that this caused him to spend the next several weeks trying to figure out its meaning. Since then, he says, he's wanted to put out a "creativity tool" based on the works of Heraclitus.
And what a creativity tool he has created. His grasp of Heraclitus is firm and, moreover, he is able to apply each epigram he examines to the problems of thinking and creativity in the workplace. The reader will also notice a warmth coming through: a deep love of the subject and philosophy in general, something we do not always get from our academics, as anyone who had to sit through Philosophy 101 with a boring pedant will tell you. And Von Oech will succeed in doing what our friends in the ivory tower have failed to do, and that is to instill a love of wisdom in the heads of his students. For that, Roger von Oech, I salute you.

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excellent Review Date: 2008-06-21
READ it Or lead your business to a financial disasterReview Date: 2008-02-26
I got this book free. I would've paid...Review Date: 2006-12-20
I got this book as part of "Birthing of Giants". It's a three year retreat for entrepreneurs held for a week in the summer. You get a reading list and they are kind enough to send you books.
It sat in the box until Charles Kremer came to speak to our class. What he presented made the material so clear.
Before, I'd set barriers as to what was comfortable from a cash management point of view. My goals would actually cause pain when they'd be reached.
The relationships between balance sheet, income statement and cash statement are clear. "Beginning position" +/-non cash part of transaction +/- cash part of transaction = "Ending position"
Want to know the effect of retained earnings on the balance sheet or MSGA expense on the income statement or where the Interest expense paid should fall? Consult the "Magic Square".
Don't look at this book as a substitute for CPA knowledge but rather as a cheat-sheet for financial goal setting and cash management of a business.
A straightforward explanation of how the accounting jigsaw fits togetherReview Date: 2006-07-14
Easy to understand!Review Date: 2004-09-09

Used price: $23.00

Great textbook!Review Date: 2003-09-23
While it's early in the academic term, this book has already been extremely useful in framing discussions in our class. Also, as I talk to employers in Manitoba, many have asked for the bibliographic reference to source the book for their corporate library.
Getting Multicultural Teams to Work!Review Date: 2003-02-23
Written for both managers and technical contributors, the book uses a multicultural lens to look at management styles, teamwork, communication and career management. This new perspective drives home a central theme that cultural differences are key in how our teams work, and not widely recognized in their importance. In these kinds of abstract topics I find concrete examples very helpful, and the author includes numerous anecdotes drawn from his consulting background. These vivid examples show the profound impact of what sometimes seem like small issues, like the Mexican engineer who resigned the day after getting some negative feedback in front of his colleagues.
The book also includes a number of quantitative charts and tables showing how different cultures have quite different expectations of the importance of hierarchy, individualism, and risk tolerance. Having read this book, I now much better understand the experience I had in Canada managing an employee from another culture. What I experienced as a lack of assertiveness was actually the case of an employee expecting highly directive management, and their way of showing respect. Had I understood that well at the time, I would have approached the situation quite differently, even starting at the interview stage. On the flip side, the book would have helped me a lot during my two-year stay in France. In particular, it wasn't until I read this book that I realized that when my French colleagues were jumping in and finishing my sentences, they were demonstrating their agreement by showing they knew how my sentences were going to end!
The book closes with a number of interesting comparisons, like the different emphasis on theory and hands-on work that exist between engineering schools in Canada, the United States, France and Mexico. And to finish off, an entertaining appendix containing explanations of expressions which we take for granted from such diverse areas as baseball ("to be out in left field" - to make no sense at all) and warfare ("loose cannons" - ones which are not fixed down, and fire a different direction each time).
Getting Multicultural Teams to WorkReview Date: 2003-02-23
Written for both managers and technical contributors, the book uses a multicultural lens to look at management styles, teamwork, communication and career management. This new perspective drives home a central theme that cultural differences are key in how our teams work, and not widely recognized in their importance. In these kinds of abstract topics I find concrete examples very helpful, and the author includes numerous anecdotes drawn from his consulting background. These vivid examples show the profound impact of what sometimes seem like small issues, like the Mexican engineer who resigned the day after getting some negative feedback in front of his colleagues.
The book also includes a number of quantitative charts and tables showing how different cultures have quite different expectations of the importance of hierarchy, individualism, and risk tolerance. Having read this book, I now much better understand the experience I had in Canada managing an employee from another culture. What I experienced as a lack of assertiveness was actually the case of an employee expecting highly directive management, and their way of showing respect. Had I understood that well at the time, I would have approached the situation quite differently, even starting at the interview stage. On the flip side, the book would have helped me a lot during my two-year stay in France. In particular, it wasn't until I read this book that I realized that when my French colleagues were jumping in and finishing my sentences, they were demonstrating their agreement by showing they knew how my sentences were going to end!
The book closes with a number of interesting comparisons, like the different emphasis on theory and hands-on work that exist between engineering schools in Canada, the United States, France and Mexico. And to finish off, an entertaining appendix containing explanations of expressions which we take for granted from such diverse areas as baseball ("to be out in left field" - to make no sense at all) and warfare ("loose cannons" - ones which are not fixed down, and fire a different direction each time).
This book is really helpfulReview Date: 2003-02-22
multiculteral system.
The most important representation for me in this book are pages 69, 91, 93,and 148, as well as the graphs on pages 188, 216, and 217.
This book is really helpfulReview Date: 2003-02-22
The most important representation for me were page numbers 69, 91, 93, and 148. I found the graphs on pages 188, 216, and 217 really helpful.
Related Subjects: Supporters Public Relations Promotion Lobbying Product Smuggling
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