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A Great Intro!!Review Date: 2007-08-23
A great study guide and practical bookReview Date: 2005-08-03
Where practical and theoretical meetReview Date: 2004-07-06
A solid and a eye opening book from a great group!Review Date: 2004-01-28
You well not find a better book when your pursuing your Security+
certification! This book not only gets you going in the right direction, but the authors have also included links if you want to delve deeper into the particular subject they are addressing.
(I mean they did their research!)
The software they also include in my opinion is just simply one product you just cannot do without!
There are just too many kudos to list!
A exceptionally book from a great group!Review Date: 2004-01-28
This is the book you want to have when you are pursuing your Secutity+ certification!
It has so much information that is presented in a way that makes
you want to never let it down!
Not only will you have this wealth of information, but the authors have included so many
hyperlinks related to subject they are addressing. This is great for the person that just wants that extra touch!
The tools which they include on the cdrom are just ones you must have! The missus and myself love testing each other.
There are just too many kudos too list!
When you wake up at 4:30 in the morning and start reading you know you have a great book in your hands!

Used price: $0.01
Collectible price: $19.99

Perfect Study MateReview Date: 2000-06-06
Good Review BookReview Date: 2000-02-12
Excellent BookReview Date: 2000-01-11
A good revision book for passing the examReview Date: 1999-12-29
This book will prep you for what's on the testReview Date: 1999-12-29

Used price: $9.98

Great Cover...Great Book!Review Date: 2008-10-07
If you work in marketing communications or own a brad you should read what Rohit has to shareReview Date: 2008-09-22
That's why a book like Personality not included becomes so relevant to professionals today. Not only does it covers very important concepts, thoughts and lessons; all illustrated with real life, up to date examples that help you think about your brand in a more real way, you get inspired by the fact that these ideas and thoughts come from a thought leader that also happens to be a professional like you, who even in some cases, manages the same brands and clients that you do. And this can make all the difference. It's like having coffee with a colleague who can help you think about your company or brand in a new or different way.
Handy guide to marketing in the Social Media eraReview Date: 2008-09-10
Gone is the era of one-way communication in which corporations conveyed carefully scripted brand identity to consumers. The advent of internet and the proliferation of social media have facilitated the dialogue among consumers and between consumers and brands. Consumers are now active drivers behind the formulation of brand identity. This paradigm shift from a one-way communication to collective dialogue among brands and consumers is forcing brands to adapt by embracing "personality," the main topic of this book.
From leveraging the power of "accidental spokesperson" to crafting compelling back story, the author explains how brands can become "unique, authentic, and talkable" to thrive in the social media era. The strength of the book lies in the clarity with which the author illuminates the concept and application of "personality" while seamlessly incorporating an abundance of examples. Reading the book felt like listening to Bhargava share what he gleaned from his experience as a consultant over a cup of coffee: the book is easy to read and never repetitive or pedantic.
One of the great points Bhargava makes is that, while many corporations are apprehensive about losing control of their brand amidst the din of social media, it is not about their giving up control to consumers but sharing control: participating in the conversation with the consumers and guiding the collaborative task of shaping the brand.
Part Two of the book introduces guides, tools, and techniques for implementing successful marketing plans. Like Part One, the content is easy to follow. What I personally would have liked is an in-depth look at some of the techniques he cites, as this part of the book may be too brief for those who are seriously thinking about implementing them in real life; perhaps Bhargava could offer bonus chapters/resources on the book's website that are accessible only by those who purchased the book (like Tim Ferriss did with his book, Four Hour Workweek).
Overall a great read: 4.5 stars
Marketing Book of 2008Review Date: 2008-08-16
As many of my readers and friends know. I'm very much in touch with the "human side of business", especially forming a connection with people. Revealing, the honest, sincere and human side of your business to your customers has repeatedly proved to be a good thing. It's the key to delighting them and making sure they stay with us for a very long time.
Rohit Bhargava as an author is right up there with the likes of Seth Godin and Guy Kawasaki. Why? Because he tells it like it is. Jargon is left at the door and the book uses great worldwide examples of excellent personality branding. It's nice to see an American author who shows a refreshing awareness that we all don't live in America!
Wow. I must admit, Rohit actually had me at "hello" with this book. The book brings together, my own personal experiences of business differentiation. Learning, from companies such as Moo and Innocent Drinks (Also mentioned in the book). Rohit did an excellent job of drawing me in with his great writing style and a clear passion for the subject.
Throughout the book he provides many examples of businesses which are successfully using the techniques within the book. The case studies were almost enough to sell me the book alone. However, learning about each technique and then being given an interesting and detailed example of how each idea can be implemented in real life was fantastic. It was was great to see Steve, Hugh and the Blue Monster also getting a mention - Rock On!
Personality Not Included successfully leads the reader through the process of building a company personality. Rohit's approach impressed me in a number of ways. Firstly he outlined all the key elements. I especially liked his "UAT Filter"- the three core qualities of a company personality:
1. Unique
2. Authentic
3. Talkable
Spot on. Secondly, he presented great examples from several companies for each element.
As I finished reading Part 1, Rohit did something that many marketing writers do not usually do. He wrote a "Part 2?. The second part of the book focuses on how to put the discussion in Part 1 into action. To further guide the reader through the process, Rohit provides a number of tools and frameworks to help. The book is broken down into the following chapters:
Part One
Chapter 1 - Faceless used to work because big meant credible. This is no longer true
Chapter 2 - Accidental spokespeople are speaking for your brand - Embrace them
Chapter 3 - Uniqueness plus Authenticity plus Talkability equals personality. Use the UAT Filter
Chapter 4 - Backstories establish a foundation of credibility. You need onq.
Chapter 5 - Fear of change leads to barriers. Finding your authority overcomes them
Chapter 6 - Personality moments are everywhere and unexpected, but you must spot them
Part Two - (Putting Personality into Action)
* New Styles of Marketing (Ten Techniques are Described in Detail)
* Taking Theory Further (Tools and Guides to Accompany Chapters 1 - 6)
The key theme from the first half of the book is that personality matters, because it is the element of your brand that inspires loyalty more than any product feature or element of your service ever can.
Rohit reminds the reader, that consumers aren't just buying a product or service from you. They are buying "into" a whole experience. If they find the experience positive, they are very likely to purchase again, and/or recommend your business to others. As a text book, Personality not Included could also be used to boost your own "Personal Branding".
If you love Seth Godin, or Guy Kawasaki then you'll love Rohit Bhargava. If you are looking for a refreshing and up-to-the-minute business read, then you could do no better.
To conclude, Bhargava's marketing experiences with the world's leading companies has produced the definitive book that explains "Personality Branding", in a practical, understandable and actionable way. I can't recommend this book highly enough for any entrepreneur, business person, or anyone who wants to better understand how `personality' can impact a business.
Awesome, enlightening, and approachable!Review Date: 2008-09-04
The book largely deals with personality (of course) and the looming ennui of "faceless" companies that don't connect with their customers, which benefits no one. It sounds obvious, but as staples like The Consumerist hammer home time and time again, even the glaring gets forgotten. I suspect this is due to "idealogical incest", the echo chamber of corporations copying each other on the WRONG things, compounding their screwups by being over-cautious and de-humanizing themselves!
Why did I pick this up?
I read PNI to do some professional development at my job as Resident Enlightenment Manager at Linden Lab, since just about everything I do in Second Life is avatar-centric, and hence, personality-driven.
In solidarity with Seth Godin's teachings, PNI makes a strong case for the benefits of storytelling to compel and intrigue your customers. What I learned within wasn't entirely new, but it did affirm, and reaffirm some independent ideas I had been cooking up for some time -- and now feel more confident about, knowing I'm far from alone here.
I especially found comfort in the overall presentation of PNI: from the colorful cover depicting a unique, rainbow-mohawked rooster who stands out from his peers to the fresh, well-spaced typesetting inside, these details all add to the overall readability and value. These are in themselves aspects of personality which a lot of people experience, yet have a difficult time articulating. Even if you can't put your finger on it, they make a positive difference in aggregate!
Other benefits include valuable numbered lists (e.g., types of company spokespersons) which are punchy, clear, and non-trite (an all-too-easy trap to fall into) and the practical exercises found in Part Two (intriguingly, Part One ends after Chapter 6 since Rohit reasons where this is where the "sweet spot" is). Also see his fresh approach to a non-bibliography, while still backing up his claims. It's rare to see such a self-aware "breaking the 4th wall" perspective in a serious-yet-fun business book, and I must mention the well-designed companion website, which may in itself serve as inspiration for future campaigns you'll do.
It's also nice to see Rohit practices what he preaches: I emailed him with kudos and a correction (he misspelled "Jaron Lanier" as "Jared Lanion"... what a spoonerism!), and he warmly contacted me back, encouraging me to review and spread the word -- here I am!


High-level security concepts book.Review Date: 2008-02-17
Few things where this book falls short "Ignorant" to emerging application landscape and the coding complexities in a multi-platform and application integration environment - J2EE, .NET, XML Web Services and SOA. I am sure, the author will agree on those gaps hopefully we see in the next edition of this book.
The book deserves 5 stars for the concepts + illustrations and 3 stars for those keen on development details for distributed applications.
Good book for secure software coding !Review Date: 2007-05-09
Couple of things I QUIBBLE with are... the book does'nt realize the emerging issues and how-to's for build/refactor security for distributed application proliferation as your it - Portals, Web Services and SOA. The way we develop software is changing, the applications are becoming more pervasive and no-longer contained standalone to a system which makes the built-in security brittle impeding the agile business requirements for application/process orchestration, b2b federation and Web based application mashups. I am sure, the author will realize those gaps in the next edition of this book.
Havingsaid - This book is still a must-read for the budding security developer who wants to focus on secure programming and testing.
What is MISSING - You will not find answers for how you do secure web-centric applications, XML Web services - message-level security, identity federation and other b2b application complexities.
The best secure development lifecycle bookReview Date: 2007-07-05
If you're a software developer, Software Security is an essential book to have on your shelf, and you'll also want a secure programming book like Secure Programming with Static Analysis (Addison-Wesley Software Security Series) or the author's own Building Secure Software: How to Avoid Security Problems the Right Way.
Required residing for all software developersReview Date: 2007-03-01
Software Security: Building Security In is a valiant attempt to show software developers how to do just that. The book is the latest step in Gary McGraw's software security series, whose previous titles include Building Secure Software and Exploiting Software.
In past decades, writing secure code was left to the military and banking industry. Today, with everything on networks, all sectors must get into the act.
Much of the problem is that organizations target their security elsewhere--specifically on networks--rather than on software. But so many malicious attacks are directed at software that it is foolish to leave this vulnerability exposed.
McGraw goes into detail not only about writing secure code but also about key related areas, which he terms "the seven touchpoints of software security."
These points comprise code review, architectural risk analysis, penetration testing, risk-based security tests, abuse cases, security requirements, and security operations. A major portion of the book effectively discusses these "touchpoints," making the work a recommended tool for inculcating software developers with a security mind-set.
A powerful book with deep truths for secure developmentReview Date: 2006-11-02
Gary McGraw's book gets my vote as the best of the six because it made the biggest impact on the way I look at the software security problem. First, Gary emphasizes the differences between bugs (coding errors) and flaws (deeper architectural problems). He shows that automated code inspection tools can be applied more or less successfully to the first problem set, but human investigation is required to address the second. Gary applauds the diversity of backgrounds found in today's security professionals, but wonders what will happen when this rag-tag bunch (myself included) is eventually replaced by "formally" trained college security graduates.
Second, Gary explains that although tools cannot replace a flaw-finding human, they can assist programmers trying to avoid writing bugs. Gary is the only author I encountered who acknowledged that it is unrealistic to expect a programmer to keep dozens or hundreds of sound coding practices and historical vulnerabilities in his head while writing software. An automated tool is a powerful way to apply secure coding lessons in a repeatable and measurable manner. Gary also reframed the way I look at software penetration testing, by showing in ch 6 that they are best used to discover environmental and configuration problems of software in production.
Third, Gary is not afraid to point out the problems with other interpretations of the software security problem. I almost fell out of my chair when I read his critique on pp 140-7 and p 213 of Microsoft's improper use of terms like "threat" in their so-called "threat model." Gary is absolutely right to say Microsoft is performing "risk analysis," not "threat analysis." (I laughed when I read him describe Microsoft's "Threat Modeling" as "[t]he unfortunately titled book" on p 310.) I examine this issue deeper in my reviews of Microsoft's books. Gary is also correct when he states on p 153 that "security is more like insurance than it is some kind of investment." I bookmarked the section (pp 292, 296-7) where Gary explained how the "19 Deadly Sins of Software Security" mix "specific types of errors and vulnerability classes and talk about them all at the same level of abstraction." He's also right that the OWASP Top Ten suffers the same problem. Finally, Gary understands the relationships between operators and developers and the importance of security vocabulary.
I was pleasantly surprised by "Software Security". I reviewed an early draft for Addison-Wesley and wondered where the author was taking this book. It ended up being my favorite software security book, easily complementing Gary's earlier book "Building Secure Software." In my opinion, Gary is thinking properly about all the fundamental issues that matter. This book should be distributed to all Microsoft developers to help them frame the software security problem properly.

Used price: $1.96

An Essential Guide to Implementing Wireless Data NetworksReview Date: 2003-02-17
A mainstay for my reference libraryReview Date: 2003-02-16
Wonderfully comprehensive and chalk full of highly useful information for today's high tech world. Wireless Data hits every conceivable corner of wireless technology with a well balanced mix of overview, technical depth, and hands on applications. The diagrams and illustrations are very well done. Highly recommended for the spectrum of tech managers, network engineers, and technicians. This book will be a mainstay for my reference library.
All levels, please readReview Date: 2003-02-14
As I have spent the majority of my applications career interfacing between management/marketing ideals (necessary for progress) and technical viability within the available staff (typically pessimistic after the first few confrontations with external technical reality), I sincerely appreciate Vacca's substantiated presentations of current viability, emergent solutions, and futures.
ReviewReview Date: 2003-03-19
Very well written and extremely informativeReview Date: 2003-03-08
Keep at it , you are the best
Tullio Bortoletto

Used price: $0.47

He did this for his Mom-I knew I would LOVE it!Review Date: 2004-04-27
The Ultimate Internet Travel GuideReview Date: 2004-04-04
The impetus that brought about the publication of the recent Internet travel guidebook, You Are Here Traveling with JohnnyJet.com, was the result of the many emails John E. DiScala had received from viewers of his Internet portal JohnnyJet.com.
Apparently,
people were inquiring if there was a companion travel guidebook to compliment the portal.
As a result, DiScala and fellow
co-author, Eric Leebow, decided to put together a innovative book that would be the ultimate Internet travel guide for people
wanting quick and easy information, and at the same time to be used in conjunction with the web site.
Divided into 34 chapters,
the guide effectively points its readers in the right direction in clearly summarizing and highlighting over 3000 travel Internet
sites.
These sites provide a wealth of detailed information that makes life much easier for the traveler. Even the arm-
chair traveler will find something of interest.
The guidebook not only focuses on the traditional topics as senior travel, restaurants and hotels, but also the non-traditional-where to find the best diving directories, adoption travel or family reunions, travel humor sites, religious travel, archaeological digs, zoos, and other topics you would not normally find in the "run of the mill" Internet guidebooks.
Also included are some interesting sidebars containing useful tidbits of advice.
For
example, where is the best place to sit on a plane? We are advised that if you suffer from motion sickness, choose a seat
towards the middle of the plane or near the wings.
What I found particularly useful about the book is the user- friendly
format with its detailed Table of Contents, appendices and Index.
The reader is not forced to thumb through several pages
before he or she can track down what they are seeking. Immediately, a glance to the table of contents or index will clearly
point out the way, saving you a great deal of time and frustration.
In addition, you even have comprehensive appendices
listing destination sites, automobile rental sites, major hotel and motel chains, US and International airlines, airfreight
companies with phone numbers, and where to report stolen credit cards with phone numbers.
You Are Here Traveling with JohnnyJet.com is sure to prove to be an invaluable tool in covering the full range of queries travelers often ask and is a welcome addition to the spate of Internet travel books.
Amazing Resource for TravelersReview Date: 2004-04-15
Features:
More than 3,000 carefully researched Websites
Money saving travel bargains
Travel tips that make a difference
34 chapters filled with amazing information
Some of the main chapters:
Steals and Deals on Fares
Lodging
Airport Information
Food on the Road
Traveling with the Family
Seniors: Traveling in the Golden Years
Student Travel
25 Things to Do and See (Everything from Haunted Tours to the London Theatre)
Pets Can Travel Too
You are Here: Traveling with JohnnyJet dot com is encyclopedic and perhaps the most comprehensive book I've seen on online travel resources. If you travel, you need this book.
John E. DiScala's research will make your travel research easier and when you are actually traveling, you can visit the website. When you visit the site you can look up information with the "Jet Codes." For example: Johnny Jet Code: Boat Rides. You will then find links to various sites and can quickly click through and find the information you need. It was super fast and much easier than trying to look up boat rides in a regular search engine. Just look for the Code Index in this book. The regular index is also quite helpful.
So, whether you need a free language translator or want to avoid the world's most dangerous places, it is all here.
Eric Leebow is the founder of Yahbooks Publishing and is the author of various other You Are Here books. John E. DiScala, AKA Johnny Jet is a travel expert and the founder of the travel portal Johnny Jet dot com. He is known for his weekly newsletter and site and from what I can see he is passionate about traveling.
~The Rebecca Review
Makes Traveling a Pleasure!Review Date: 2004-04-20
Whether you want a long weekend getaway, a long vacation, or are planning a speaking tour and want
to know where to stay, and what you can see and do at your destination, this book will make your life so much easier.
Highly
recommended for its incredible resources no matter where you want to go, or what your interests are, it is covered in this
fantastic book.
Way Better Than Google!Review Date: 2004-08-05
This book helps you navigate the deepest, darkest corners of the Web so that you can plan the best vacation ever.
Want to go hiking in Scotland, or scuba diving in the Carribean? You'll find where to look for vacation information here.
Need the best selection of luggage, at discount prices? You'll find the best places to shop online.
Want the best ways to stay in touch while on business travel? You got it -- the links are here.
I consider myself pretty Web savvy, and at first I was skeptical that a book could do better than a few minutes with Google. Well it can -- and now, I am a big believer.
Save yourself hours of frustration searching page after page in the search engines, jumping back and forth from site to site, as you try to find what you need among billions of search engine pages. Use that time, instead, enjoying the great vacation you were able to plan.


Great Intro to IP MulticastReview Date: 2006-01-31
Some typos I was able to pick out:
page 144 - 2nd line from bottom should read "...it too sends a Graft message to Router C" - not Router D.
page 168 - 3rd line on the 1st paragraph should read "...SPT to pull the (S2, G) traffic down to the RP..." - not (S1, G).
There are some other typos, but they are few and far between (but I'm not an expert on multicast!). I have heard of this book being talked about as the 'bible' for multicast - I can see why.
I give this book 5 pings out of 5:
!!!!!
Good foundational book, even in 2008Review Date: 2008-01-27
The differences between this book and Doyle's (2004) are:
- Williamson dedicates a lot more effort to explaining the mroute table. This was my single biggest stumbling block in multicast routing
- Doyle, IMO, gives IGMP a better treatment
- Doyle goes over mtrace and mstat
- Williamson spreads the information out over more pages via liberal usage of config snips and diagrams, often one per page. This allows him to go into *brutal, painful and excruciating* detail about every line in the mroute table, every flag, every state transition, etc.
- Williamson does a more thorough job of explaining exactly what happens in PIM-SM networks (100+ pages to Doyle's ~25)
- Doyle goes over Anycast RP and gives a better explanation of MSDN, which appears to have been rather cutting edge when Williamson put finger to keyboard
I finished the book in about a week of serious effort, but I skipped the following chapters (Cisco has not put much effort into the technologies described), leaving me with about 400 pages of groovyness:
DVMRP
CBT
MOSPF
Connecting to DVMRP Networks
and several sections of other chapters
To be sure, some things have changed. I didn't see any mention of the "ip pim autorp listener" command, which negates the need for sparse-dense mode when configuring Auto-RP (can't recall if Doyle mentioned that either). Also, in current versions of IOS one *does* need to specify the RP on the RP itself, whereas Williamson (and Doyle) explicitly say this is not the case (they were both right at the time of print, Cisco has changed this). Overall however, I would say that easily >95% of the material is solid here.
So which book to buy? Well if you're serious about the CCIE and/or running a multicast network you'll get both, and read them both several times. I do hope Williamson updates the book though, as he alludes to several draft proposals, and gives a "state of the multicast internet" address that I would like to know more about without digging through two dozen RFCs. Also, the few things that have changed would be a boon to the book.
May well be the best multicasting book availableReview Date: 2004-06-18
I'm glad to say that this book rewards determined scrutiny. As a technical writer supporting a very complex product line that has recently added PIM-SM to its bag of tricks, I've found this book painstaking and tremendously informative. You will need to understand IP networking before approaching this title; on the assumption that you do, you will fully understand shared trees, SPTs, and their combination in PIM to an absolute fare-thee-well. My focus when reading this book was on IGMP and PIM-SM, so I have not read absolutely every page of this title. However, Williamson breaks the processes down packet-by-packet for each protocol in the multicasting suite in almost excruciating detail. Advanced coverage of topics such as registration, pruning, and Rendezvous Point behavior means that you will have complete mastery of Cisco multicasting, and for any platform that conforms to the standards, by the time you are finished.
This is an excellent, excellent effort in what I think is a consistently solid networking series.
A good overviewReview Date: 2005-08-10
The book begins with a history of multicast and the MBone, the latter of which is a collection of Internet routers and hosts that are interconnected and are able to forward IP multicast traffic. IP multicast is of course an unreliable transmission mechanism, based as it is on UDP. Along with stating the assigned scope of the multicast addresses over IP, the author also reviews the scheme for multicast MAC addressing. The MAC address mapping will cause a CPU performance hit though since the CPU will have to be interrupted in order to deal with all 32 of the IP multicast groups. This arises since the IP multicast address information cannot be mapped into the available space of the MAC address space. There is a 32:1 address ambiguity when an IP multicast address is mapped to a MAC address.
One can summarize the properties of the multicast routing protocols discussed in the book straightforwardly:
PIM (Protocol Independent Multicasting) can run in three different modes, namely Dense (DM), Sparse (SM) and Sparse-Dense. A router will always forward multicast traffic on a dense mode interface unless all the PIM neighbors of the interface prune themselves from the multicast tree. Multicast traffic will be forwarded on a sparse mode interface only if at least one of the PIM neighbors explicitly joins the multicast tree. In sparse-dense mode, the interface can be running in sparse mode for some groups and dense mode for others. There is a "hello interval" for PIM multicast which is the frequency at which the router will send PIM query messages, the latter of which are used for selecting a PIM designated router. The PIM designated router is responsible for sending IGMP (v1) queries. Bootstrap messages can be forwarded from an interface in PIMv2. This allows all PIM-SM routers in a domain to dynamically learn all Group-to-RP mappings.In PIM-DM, the multicast traffic is periodically forwarded even on pruned interfaces of a source-based distribution tree. This allows the learning of membership changes. This 'state-refresh interval' can be configured on the first-hop routers of the multicast source, allowing the interface to periodically send a state refresh control message down the source-based distribution tree. When doing multicast in an NBMA (NonBroadcast MultiAccess) network, a router will replicate multicast packets for all neighbors configured for broadcast (actually pseudobroadcast to use the author's characterization). To avoid this, one can configure the router in NBMA mode, which will then only allow the replication of packets for PIM neighbors. NBMA mode is only supported by Cisco for SM networks.
DVMRP (Distance Vector Multicast Routing Protocol) does neighbor discovery, where network routing information is exchanged between neighbors. This information consists of Route Report messages that advertise a source network and a hop-count. DVMRP generates two routing tables, one is a multicast routing table to the receivers and a unicast routing table to the sources. When forwarding, a DVMRP router will use the unicast table for RPF (Reverse Path Forwarding) checks and the multicast table for forwarding multicast packets. When doing unicast routing, the router will use the unicast table for the RPF check, but will use a different multicast routing protocol for forwarding multicast packets. There is a metric value associated with a DVMRP unicast route, which is the sum of the interface metrics of a route between the router originating the report and the router in the source network.
For multicast traffic, one can control bandwidth with: 1. Aggregate rate limiting, which sets an upper bound for all multicast traffic being sent on an interface. 2. Mroute table entries wherein each individual multicast stream is set to a maximum rate. 3. `Scoped zones' and multicast boundaries, which prevent multicast traffic with a high rate from traveling outside the provisioned regions. Doing actual multicast traffic engineering is complicated do to the need for calculating the proper RPF (Reverse Path Forwarding) interface (and not the destination IP address). The author discusses in detail some of the techniques that can be used, such as GRE tunnels and `pseudo load-sharing.' GRE tunnels are used to do load-splitting of multicast traffic, which cannot be done otherwise since multicast is allowed only one incoming interface. He also describes how to do traffic conversion between broadcast and multicast, this being allowed for Cisco IOS 11.1 or later. This is a useful capability for networks where the source or the receivers, or both, do not support IP multicast.
Absolutely the best Multicast book availableReview Date: 2004-05-24
The explanation was simple and clear. There are tons of configuration examples covering pretty much all kinds of scenarios. The author actually explained every single line of the configurations.
I bought this book for my Lab exam, and after two days of reading, 99.99% of my questions were answered (the only one I still have is I actually made PIM-DM work in a hub-spoke frame relay network. The prune message from one spoke was actually seen by the other spoke, I don't know why the hub would forward it out).
I have to admit this is one of the best books I've read for a long time. Just like Jeff Doyle's TCP/IP Routing is the Bible of IGP, this book is the Bible of Multicast.

Used price: $14.88

Simple yet Powerful SEO Search Engine Optimization and Internet Marketing Tips that WORK!Review Date: 2008-09-28
My copy of Seda's "How to Win Sales & Influence Spiders" looks like a college text book after 3 semesters: it is heavily bookmarked, with a bounty of scribbling and highlighting! Almost every page has a practical tip worth the nothing and applying. A full 10 chapters and 186 pages of SEO and Internet marketing content for about the price of 5 Caramel Macchiatos - what a deal!
I appreciate the author's successful attempt at creating a fluid "flow" from topic to topic, and chapter to chapter. It makes for easy reading, although I DO admit that I find myself stopping SO often to re-read and highlight the MANY useful and practical tips that are so generously littered all over this book!
Case studies and interviews with real clients and tech gurus make for interesting and captivating reading. Very authentic - and very effective! I ALWAYS want to know whether OTHERS have found the tips effective. These case studies/interviews are great testimonials!
I recommend Catherine Seda's "How to Win Sales & Influence Spiders"! It's a five-thumbs-up read and has ALREADY helped me gain traction in my own SEO and internet marketing efforts!
A non-techie book about Internet marketing aimed at people who are not yet savvy about the subject. Not a step-by-step guide.Review Date: 2008-04-06
I liked this book. It covers Internet marketing in a pretty thorough manner. There's material about online public relations or reputation and credibility building. And there's coverage of online advertising. The book is split into two parts and ten chapters as follows:
I. Using public relations for longterm success (Chapters 1-5)
II. Making online advertising profitable for your business (Chapters 6-10)
1. Winning the SEO battle
2. Leveraging articles for the Web
3. Blogging for business
4. Networking in social media
5. Broadcasting your message
6. Connecting through email
7. Unleashing an affiliate force
8. Maximizing pay-per-click
9. Reaching out through contextual advertising
10. Targeting shopping communities
The book is well written and outlined pretty well. I'm not sure chapters 6 and 10 belonged in Part II, but who knows? And I'm not sure it is possible to UNLEASH an affiliate force (Chapter 7). But who knows? I would have liked the book better if chapters 1-6 and 10 had been included in the main body of the book. And the advertising and referral fee stuff were included in a short appendix section or saved for another book.
I think chapters 2, 3, and 5 were intimately related. And I would have kept them together instead of breaking them up by inserting Chapter 4 as the author did. And Chapter 5 (podcasting) could have been split into two chapters with one being about streaming audio and the other being about streaming video. 4 stars!
The "Necessary Tools and Strategies" to attract and activate your web audience Review Date: 2008-04-03
Great Book for Online Entrepreneurs Review Date: 2007-11-12
Great .. Just GreatReview Date: 2008-05-17
After reading this book, I realize now that my "other" books seem antiquated. I have no need for them now as "Win Spiders" has introduced me to the next generation of Web Buzz and Marketing.
Catherine Seda really has her finger on the pulse as this book opens your eyes to what is working now and what is not working.
If your not using these techniques this book teaches, your behind the eight ball. I would like to see a full blown "course" from the author as I will be the first in line to own it. Great Job !!

Used price: $1.49

Great Book on SMB Network SecurityReview Date: 2006-03-13
As others have said, if you want to read only one book, this is the one. The authors did a great job of describing concepts and relevant low level details and tools.
I enjoyed reading most of it, but I skimmed parts that described processes that seasoned engineers have applied countless times.
Highly recommended!
ExcellentReview Date: 2005-09-10
All the most important subjects of perimeter security, remote access, resources separation are addressed.
TCP protocol details are clearly part of the explanation, therefore the more you know of it the better it is.
Useful links and vendor specific technology references are also included, like Microsoft, Cisco and so on.
Excellent.
If you want to buy just one book, buy this one.Review Date: 2005-01-24
A very informative readReview Date: 2005-01-27
Fairly decent but can be thinned out a bitReview Date: 2004-03-02


Excellent book!Review Date: 2001-08-13
Excellent Information, in "easy to understand" detail!Review Date: 2001-07-19
How to safeguard your e-business customersReview Date: 2001-07-18
How to safeguard your e-business customersReview Date: 2001-07-18
A very informative and useful bookReview Date: 2001-07-11
Related Subjects: Strategy Roleplaying Developers and Publishers MUDs Simutronics Netrek Play-By-E-Mail Multiplayer Video Games Browser Based Chats and Forums
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