Internet Books

This book makes for some very compelling reading. It is not often that I read a book that delivers the goods... but these authors have nailed it. It uses both traditional and dot com companies to illustrate ways any company can leverage the Internet to gain customers at substantially reduced costs. This book has everything you need to implement a successful e-mail campaign. From how to identify good email lists to how to create the right message. Including dos and don'ts, front-end tips and back end response analysis. Has just the right balance of technical and practical information. I am a marketing manager working for a 'Fortune 500' company. The information in this book cost me hundreds of thousands of dollars to find out. Some things are so important, I wish I thought of them myself or discovered them sooner. I can't wait to try some of these techniques out and see the effect on my next campaign. I am recommending this book to everyone I know. Buy it!

These authors know their stuff. They've been very instrumental in helping Ancestry.com grow to over 320,000 paid subscribers over the past 18 months. Email Marketing is now one of our largest sources of subscriptions. I recommend this book for both beginner and expert alike.

I bought this book because I know the authors by reputation. My company was a traditional mail order company. We used to sell all of our products through our printed catalog. The Internet has changed all of that. Half our budget is now dedicated to e-mail marketing.

I applied the Author's recommendations and saw my e-mail response rates take off. On the most recent campaign, I saw a 247% lift in response resulting from the use of just one of their techniques.

The book is written in very clear and concise language. It's methodical and step-by-step method worked wonders for my company's program. I've read all the other books currently on the market, they just don't compare. If you're new to e-mail marketing or a serious pro, this book has information that you can put to use right away.

The tips and tricks in creating an e-mail program were dead on. I especially liked the chapters on the type of products that can be sold via the Internet and the characteristics of a successful Internet Buyer. The "Multi-Mailing" idea alone was worth the price of the book.

***** FIVE STARS***** Excellent..... If you are an executive looking for information on how email marketing will impact your business, you'll want to read this book.

If you want to know how the pros are using email marketing buy this book.

It details the differences between opt in permission based lists, and SPAM, and how to avoid the pitfalls that can literally kill your business. It comes complete with information on where you can find the best email lists and email marketing services in the business.

It identifies the different types of copy, formatting, text Vs HTML, rich media, etc, and provides insight into which may be best for your business. I've been asking everyone about timing of our messages. No one was able to give me a clear answer that made any sense. This book gave me great insight into the time and day that is best for me to do my email transmissions... and the auothor's information produced immediate positive results for us.

Aside from the practical knowledge, I also liked this book because the author's share the latest thinking about where this medium is going, and what steps to take today to make sure that your business reaps the rewards of the future.

This book is not just for dot comers. I would strongly recommend this book to anyone involved in the sales and marketing of their company's products and services.

This book is now the definitive resource on email marketing.

Any book that Bob Bly is associated with is bound to be good--no, great! And this one is no exception.

The author explores this new, exciting medium we call email and uncovers its powerful potential for direct response selling. It leads you through the basic techniques of marketing through email. What works and what doesn't. Most importantly, it steers you clear of potential pitfalls inherent in this new medium--like how to avoid spamming, etc..

A great book on email marketing that is thorough, timely, and bound to become a classic in its field.

Amor provides a very good book about upcoming technologies. It also provides a good outlook on the relevant services that can be expected from these technologies. One minor issue is that he also explains technologies like GSM and SMS and not only the hype stuff like wireless lan and G3. The second part of the book is even more interesting, because it provides four scenarios that give good insight on how the world will look like in a few years time.

After his first book, The E-Business (R)Evolution, Daniel Amor created a new book in the same style as the first one. Instead of talking too much about technology and businesses, he created scenarios, which incorporate technology and business cases and put both of them into context. The book is of interest for people that want to develop new ideas on the Internet. I am eagerly awaiting the next book.

Daniel Amor provides a short introduction to the future that is about to happen. He provides some insight into new technologies, but more important into new business cases. He even provides simple ROI calculations, which is great. I am a professor at university and can use these cases with my students. A pity that there are only four in the book, but I found two more on his web site for free. Good work, keep it up!

Pervasive computing is a concept that is so broad, so inclusive, that it is hard to define. From the readily appreciated idea of personal digital assistants that are hooked up to the internet via digital cell phones to cars with GPS devices that tell computers where they are and receive back data on avoiding traffic jams, the potential for the field is vast. And exciting.

Daniel Amor, an internet expert who works for Hewlett Packard in Germany, has put together a beautifully written, elegantly thought out book on what pervasive computing will be. He covers a huge territory from the web today to the migration of wired services to wireless space: mobile architecture, mobile apps, home automation, business automation, services to be, and structures to be.

There are imaginative case studies of services that pervasive computing will permit: web-based reporting of credit card theft, objects with tiny chips reporting their whereabouts to police when stolen, even toothbrushes with medical diagnostic chips reporting to a user or a dentist what is wrong with the user's teeth.

The last case suggests the current problem with pervasive computing. The technology to make it happen exists, but users have not demanded anything like it. The talking refrigerator that orders more milk is widely ridiculed. Do we want a toothbrush to call a dentist? Socks to call a podiatrist to report a case of athlete's foot? An antacid pill that could report to an physician?

The solution is to have third party administration of all this intimate data, Mr. Amor says. Many would disagree, suggesting that the cure is not to collect it at all. Currently, wireless security is not as strong as hardwired network security can be. And even that is fragile, given advances in password cracking.

In a developing world of wireless services, pervasive computing is likely to grow in unpredictable ways. At the threshold of this new world, Daniel Amor's Internet Fuure Strategies has done a masterful job of mapping what may be. His work is superb, his insights often remarkable. If pervasive computing is part of your work, get the book.

Daniel Amor provides a very innovative way of presenting technologies and business cases of the future. Instead of describing Technology on a technology level and Business on a business level, he provides cases, which are easy to understand and include architecture blueprints for both, Technology and Business. Anyone that is interested in understanding the future of the Internet will be able to do so, both laypeople and professionals.

The book serves as a brisk review of the most common internet laws. These laws, such as, for example: I.P., DMCA, privacy and security laws, slander and libel, contracts, etc., must be well understood by almost anyone involved in operating a website. The cost of not knowing of what is legal or where liability ends can cost a fortune.

The book does well as a quick reference or internet law primer with a few injunctions brought up for further clarification. But I would not recommend the book for those who need detailed analysis of any internet law.

The book ends with ten likely legal oversights that could shutdown your website, a glossary, and a forms appendix, a privacy and acceptable use policy, and contractual agreements that you are free to use for your own company.

This book is so helpful. It put my worries to rest right away. I do not have time to research how internet laws will effect my business and that's ok because this book covers all the bases. It is a great help to anyone doing business over the internet.

I currently manage an E-Commerce travel business and am very impressed with the information Mr. Trout has provided. I found the information very insightful and helpful in terms of avoiding any type of legal situations or protecting our rights. The sample policies were especially of great value to me. I highly recommend this book for all Internet related businesses.

After hearing Mr. Trout speak recently at a seminar, I decided to order his book. It contains a great deal of helpful information on Internet laws, and a valuable Glossary of terms. Mr. Trout obviously knows his subject very well.

How rare to find a book about a complex topic that clearly, precisely, and effectively illuminates the darker corners of a new continent just now being strung with lights. Mr. Trout's book is easy to read, but not naive; clear without being facile; and, most importantly, useful without the clutter that often incapacitates resources whose primary goal is to navigate technical material. Need expert advice from an experienced and successful attorney? Turn to "Internet Laws" for guidance.

Wegner brings a clarity to the topic that I have long been looking for. A great read for those of you who are lost in the maze of TCPIP. Very clear and complete. Great section on routing protocols for beginners. When will Wegner write some more?

This book has answered questions I have had for a long time. A great read for those of you who are lost in the maze of TCPIP. Very clear and complete. Great section on routing protocols for beginners.

This book covers every aspect of the current version, as well as what will be a widespread migration starting in late 1999. These include: increasing the IP address size from 32 bits to 128 bits; supporting more levels of addressing hierarchy and an increased number of addressable nodes; supporting simpler auto-configuration of addresses; improving the scalability of multicast routing by adding a "scope" field to multicast addresses; and using a new "anycast address" to send a packet to any one of a group of nodes. As in other Syngress books, this one makes a complex subject accessible by including appendices, summaries, extensive art, and detailed indexes. This book should have been there in your shelf!

Not really very much more to say. If you need to know about IP addressing and subnetting get it here. A cover to cover read in two weeks and never forgotten!

Although the large text font (and relatively large price) suggests ulterior motives by the publisher, IP Addressing is a decent reference for subnetting and network addressing.

The language is kept fairly high-level, and most of the explanations are clearly written--if a little terse--with a fair number of tables and charts making the book accessible for both novices and more advanced users alike.

Since there are scant few books out there that are specifically dedicated to IP administration, this book exists as a viable option for system admins and curious readers.

This book has definitely provided me a solid background in H323.
In addition, it is a very useful reference, for example, I was
able to follow the call setup and media setup packet flow of an IP phone captured via a protocol analyzer(ethereal), thanks to the very clear illustrations. This is definitely a must for network administrators/managers considering a multimedia network implementation.

This book provides a highly-technical in-depth look at H.323. Aside from reading a few whitepapers on the Internet, this book was my first real introduction to H.323. The subject itself is rather complicated to a new-comer, but this book provided a high level of detail without losing the reader. While it is no "for dummies" book, it is clearly written so the person with the right background (i.e. with a firm grasp on networking and TCP/IP) can pick it up and follow along. So why 4 stars and not 5? It realy has to do with the architectural graphics. In some of the information on the Internet ... , there are some really good architectural graphics that depict H.323. I think the book could be even better if the authors included such an approach.

This is a treasure of H.323, VOIP information! Excellent protocol information. This is no paper weight, gathering dust! I use the book and I'm glad to have it on my shelf.

This is by far the most comprehensive book on the market. I agree with the previous review, IP Telephony with H.323 is for advanced uses and a great reference guide as well. I highly recommend it if you want a thorough understand H.323 and IP Telephony, however, if you wish to learn about a particular subject, for example QoS or MPLS, this book will not provide enough detailed information (check out Cisco Press).

Must buy!

We are in the middle of a project that uses H.323. Everyone in the group likes the book. We bought a couple of hardcopies.

I decided to try the electronic version, mainly because I could immediately have access to it. It was a mistake.

First, it required me to update my Acrobat Reader to 6.0 (AR6). Then, to read the book I had to register/activate AR6. Two problems right here: as far as I could tell, you can only register AR6 if you have a .Net Passport. If you don't, tough luck. Go to MSN and get one. I happen to have one (from my Hotmail account), so I thought "no big deal." It turned out to be a big deal. After you enter your Passport login/account, it asks for more personal information (name, email, etc.). I don't like to give out this information unless I have to. Reading a book is not a good reason IMHO.

After all that I decided to cancel the AR6 registration and to return the book. You cannot return the e-book (or I could not find a way to return it). I'm sure Amazon states that clearly, but I probably missed it in my rush to get the copy.

I would gladly recommend the hardcopy, but go for the e-book only if you don't mind all the hoops.

Six hundred ninety-two pages of information. But not for the novice. Web professionals and enthusiasts alike will appreciate a title that's as inclusive as this one. But, as the author points out on page three, you must be, "interested in learning Java". First, determine whether you're interested in Java and second, get your Visa/Mastercard out.

Finally a book that didn't assume I was coming from a C/C++ background. I have between eight and ten different books that looked like "the one" to teach me what I wanted to know in Java. I have little interest in learning applets or SWING based interfaces...my interest is in web based interfaces. This book spoke in terms I could understand easily based on a ColdFusion frame of reference. Eben Hewitt does a great job comparing and contrasting java data structures with ColdFusion ones and letting the CF developer know exactly what the pros and cons the different approaches entail. Th examples are good and applicable to the types of applications I would build. I strongly recommend this book.

I was not so happy to have to search for the code. I tried the website (where the book informs you to go) and discovered it's no longer there. I tried the publisher, who was no help. I performed searches, read forums, and then finally typed the authors name in as the web address and sure enough finally have the code. So, if you purchase this book first make sure you can actaully get your hands on the code. ...

When I began reading "Java for ColdFUsion Developers", I was excited to see how similar writing a Java program is to the syntax used to write CFScript or Action Script. This is an excellent time to learn all three!

The author has organized his information in a logical manner that builds from the basics and moves throught topics that include programming structures and object-oriented application design. Specific to CF developers is the chapter on "Extending ColdFusion with Java" to leverage ColdFusion use in J2EE environments.

Hewitt has an easy tone that makes you feel as though he's talking directly to you. He includes code for creating class files as he moves along to allow you to write and compile as you go. An experienced author with two other CF books behind him, he introduces Java to experienced CF developers who may come from a web background instead of hard-core programming. The book covers the basics thoroughly without breaking your back (unlike other books in my backpack!)

It's not a book for those new to ColdFusion or other types of programming, but it's an excellent resource for those of us who are overwhelmed by the current number of cryptic Java books available. As the introduction to Hal Helms reads, Eben Hewitt achieves his goal by "helping us leverage our ColdFusion knowledge into Java expertise."

Lisa Wilson, Manager, Sacramento ColdFusion User Group

A common experience for someone who wants to learn Java is to end up buying too many books, each covering a different aspect (servlet, JSP, Jakarta Struts, ad nauseum), with overlapping topics, and at times even contradicting one another. Eben Hewitt, who has written extensively about ColdFusion and also authored a ColdFusion training course on CD-ROM, has probably written the only book book on Java that you'll need if you are a ColdFusion developer.

His writing is clear, concise, and he tries everywhere possible to relate Java to some aspect of what a ColdFusion developer does in CFML. His coverage of Java may not be as thorough as a Java purist (or fanatic) would want, but everything you need to know is really there within one book, instead of maybe ten. It is enough to wet your appetite, and if you then are still a glutton for punishment, you should seek more detailed and specific reference for the particular platform that you are working in, be it SUN's, IBM's, BEA's, or whatever vendor software your company happens to be using. But, Java is platform-independent, you say! Well, there is this bridge in Brooklyn...

wondrful read, great for children and adults alike, and it is an action packed story that will feed your interest to learn, and inspire prospective

Highly informative book about all the internet nuaissances you have ever pondered. Great for kids as well. Out of the ordinary plotline keeps the story flowing, and this is a must read for the information age.

This is an excellent book that is sure to amuse an computer user or avid internet fan. There is definitely more info in this book than Microsoft could ever provide. Wonderful, and rather short and easy to read and understand. Highly recommended.

This modern day journey lives up to its Jules Verne predecessor, and the book is a rollercoaster ride designed for a clientele of all ages curious to find out what exactly goes on every time you hop onto the internet. A must for anyone and everyone interested, especially kids in this technological age. Great!

Well, the book certainly is innovative! Aimed at a high school audience, or even younger, as evidenced by the youthful hero, Bert. The story is told by him, in first person.

The teaching is in the form of a journey experienced by Bert, as he plunges into the matrix of the Internet. Aided by the friendly, knowledgeable and older Dr F [sic]. In the spirit of the duo from "Back to the Future". Indeed, there is a bit of the adventurous ambience and charm of that movie.

Bert ends up comprehending a goodly amount in his wanderings. From HTML to the browsers to file compression ideas to the packet switching that is the core of the Internet. Many more ideas are also invoked. The amount of jargon, and the concepts behind these, that Bert now knows is impressive.

Would that other more "serious" books be as educational.

I read the book from cover to cover. I have all of Leo Laporte's books, listen to his podcast This Week in Tech (TWiT), and watch his cable TV show.

Leo Laporte does another great job. I wish he would continue producing these type of books.

If your interested in computers, PC or Mac, or just technology in general, this book is for you. Filled with great info and interesting facts you'll keep refering back to this book over and over.

We have TechTV no more, we no longer can watch The Screen Savers and see Leo, and I can not watch Call For Help anymore now that it is only shown in Canada. All of those things are sad but we still do have Leo's wisdom, teaching, and advice coming to us each day through the pages of his new almanac. Just like the past three almanacs...the information is clear, simple, and to the point. I enjoy getting my daily dose of help and technology with this book. Yes you can search the web for this info, but that is not the point. This is a daily one stop source for some everyday, useable information on computing. I own all the almanacs that have been produced and this new 2005 version holds true to it roots of teaching, humor, and just plain fun.

Mr. Laporte's style is always well written, informative and has a touch of humor. It's my opinion that this is a book for those new to tech or for those who just like to have some good miscellaneous tips and info at hand. After purchasing the very good 2002, 2003 and 2004 Tech Almanacs, it was a given to add this one to my collection.

It's written differently than the previous almanacs in that the old Tech TV crew is not involved as they were in the previous books. Each page is devoted to a day of the week covering a special download, software, gadget or web site along with lots of useful general information and trivia facts. Each week also has a special focus such as Computer Networks, Linux, Blogging, Web Design, Stopping Spam, etc. Mac's are covered also as well as Mac gadgets.

I enjoyed it, I'm glad I bought it and I recommend it!

I purchased this entertaining and well-written book a couple of years ago. It has served as a step-by-step guide as I have made the transition from the traditional classroom to online learning.

From basic learning principals and definitions to specific "how to" examples and checklists, this book has it all and delivers it with a sense of humor that will have you chuckling aloud and keep you engaged, interested, and wanting to learn more. I continue to use this book as a resource, returning to it again and again, whether in need of a reminder or looking for inspiration to help me move forward.

If you are considering making the journey to online learning, this book will provide the light to help you along your way.

In 150 pages, the authors lay out the key information both HR/training practitioners and web-geeks need to work together successfully.

Written for the non-technical HR practitioner who needs to understand both the training concepts and the technology choices she will be faced with, this book also provides a technical reader (me) with the language and central concepts used by training professionals to develop their courses.

I could see this text being used as the starting point for an project team comprised of HR professionals, trainers, and web designers to build on -- each member of the team required to read it to establish a common framework and language. A few hours spent reading this up front would save countless hours of 'churn' later on in the project.

Very few of us have the time or the patience to read a non-fiction book front to back. We want current information, solutions to the problems we are experiencing today, and answers to questions we can not answer ourselves. We want to find these golden nuggets of information quickly and easily and, we do not want a lot of theoretical or academic fluff.

"Making Sense of Online Learning" meets those requirements. The Shank and Sitze book and companion website are perfect "just-in-time" resources for anyone involved in online learning. Whatever your level of experience and expertise with online learning, I am sure you will find lots of useful and insightful information in the book and the website. While I have designed, developed, and taught various online courses, I still found the book and the website valuable. I know it will help me, my clients, and my students. Thanks, Patti and Amy!

Jackie Dobrovolny, Ph.D.
Instructional technology consultant & IT faculty at University of Colorado at Denver.

The audience for this book is the person who wants to take their first step into traditional online learning. And by traditional, I mean self-contained courses and the management systems that support them (as opposed to deeper simulations or integration with knowledge management or ERP or CRM systems, etc., etc.,) For these people, the tone, the content, and the sympathy are dead on. Before going to a conference, or reading any deeper books, or subscribing to any of the current magazines, or meeting with your boss or advisor, this should be required reading.

Like many instructional design professionals, I struggle to stay abreast of the lighting-fast developments in online learning. Replacing the comfortable and relatively stable vocabularies and design considerations of yesteryear are rapidly evolving media, terms, technologies, and standards.

Both veterans and novices alike may now know a great deal about some things and very little about others. We need resources that can help us fill the gaps in our understanding and enable us to speak intelligently to our clients, colleagues, and employers. We also need simplified ways of explaining these topics to our audiences.

Patti and Amy have provided just such a resource. By peeling away the jargon and complexity in an even-handed and measured way, they have clarified many mind-numbing subjects. Along the way, they have taken care to point out universal considerations, such as the importance of designing for usability and building training around real-world challenges. They have also provided excellent checklists to use when considering the acquisition of expensive technologies, such as learning management and content management systems. These tools alone can help organizations avoid costly and frustrating blunders.

Patti and Amy have successfully blended sensible guidance; classic learning theories; online learning terms, definitions, and applications; and many excellent resources into a "must read" book and companion Web site. Readers will hardly realize the plane has left the ground by the time they touch down gently but firmly at the end of a smooth and delightful journey.

This is a good book.

Business Intelligence is a broad and many times an incorrectly used term. My opinion is that in essence, Business Intelligence is all about getting information into the hands of business users so they can make decisions.

This book is written for the business user. Microsoft is the fastest growing player in the Business Intelligence world. Their strategy is to leverage Microsoft Office to get the information into the hands of the business users. For example, think of how many people use Excel in the business place. That is a huge number of people to tap into who will already know how to use their Business Intelligence tools.

The book uses a diagram to show the Microsoft Business Intelligence platform. Each chapter then focuses in on a section of the diagram. It gives you a "you are here" pointer in the diagram. It gives you and explanation and then an example of how to do the important and common tasks. Each chapter is also independent of the other chapter, so you focus in on what you need to know with no worries that you missed something important in a previous chapter.

I am a Senior Business Intelligence Developer. I build the Data Warehouse and Data Cubes and develop the ETL. I have enough on my plate to keep me busy, but I still need to know all aspects of the platform. If you are a developer, I recommend this book because it gives you enough information to get you up to speed with Office 2007 as it relates to BI quickly. It shows you how to get your KPI's into SharePoint, for example. I recommend the book for developers as well.

While I have considered myself reasonably good with Office, this book dramatically increased my understanding of the power hidden in Excel and the new possibilities of presentation. I would highly recommend the book to any government contractor, even if you haven't upgraded to Office 2007 as the descriptive text and easy to follow examples have direct application to earlier versions as well. I've cut my production time dramatically and, more importantly, can 'slice and dice' the data quicker and with better insight than ever before.

My eyes have been opened to the amazing potential of Microsoft Office 2007 for Business Intelligence. This book is a resource I will use again and again.

Executives don't have time to read technical manuals or head off to training for a week - we need something that quickly validates our current understanding and then jumps right in to explain what's useful and how to use it. Brief definitions and hints were good. A real step-by-step manual for using Excel 2007.

This book provided a great, easy to understand review of the features of Office 2007. Touched upon pivot tables, performance point, dashboards and scorecards. Plenty of examples were provided. This will definitely help me with implementing executive dashboards at my company.