Internet Books

One of the most difficult hurdles a QA new to performance testing can go through is shifting their testing methodology from specific to componenents to a balanced environment-wide perspective. This book helps guide the Architect or QA through the process of discovering HOW we look at metrics and WHY we use certain metrics over others. This is much more useful in the long run than rather just looking at WHAT to look at since this can vary depending on your specific infrastructure.

If your reading a RedBook on WebSphere Performance Tuning and you haven't yet figured out what your Peak Average Load is, your performance testing is doomed to fail. This book guides you on the right path to the methodology that will work for your testing. It provides test plan guidelines and even sample scripts. In addition, there are several guidelines for analysis and interpretation.

The book only requires a couple of things to be a truely complete performance testing guide in my opinion: More detailed information and guidelines for Performance Testing Failover situations and slightly more concise guide for scripting. For the type of sites that you'll use this book for, you'll most likely have more complicated scripts and script requirements.

Over all, this book provides a great introduction of the core concepts and outlines quite a few of the more overlooked requirements in this increasingly important field.

This book's title has "Java" in it (and book covers Java performance analysis very well), but large part of it is about web performance analysis approach and methodology that can be applied to non-Java web sites. This is a great resource and a must have for those who deals with performance of web sites. Simply look at the table of contents and you'll love it: http://www.amazon.com/gp/reader/0201844540/ref=sib_rdr_toc/104-1411948-5301507?%5Fencoding=UTF8&p=S00H#reader-link

It takes a comprehensive look at the java performance analysis. It is very good at describing common bottlenecks be in architect, hardware (load balancing) , user interface etc.

Ideas are well received by our team and book provide food for thought on diverse topics. We have continuous integration testing and continuous inspection (and adaptation) for performance testing and this book was very helpful.

This is an excellent book, providing thorough coverage of performance analysis. Although this book is aimed at Java based sites, it would serve as a good primer for anyone learning how to tune a website with dynamic content. The authors assume the reader has only basic familiarity with internet technologies, and explains concepts as needed. After providing a basic theoretical grounding, the authors illustrate the concepts with a case study, going from simple to complex.

The book is well-organized and thought out, and presents its information in an understandable, easy to follow fashion. I particularly like the inclusion of the test and capacity planning forms in the appendix. This gives readers the chance to put the information to work, instead of just giving case studies or presenting only theory.

A highly recommended and informational book.

The team of authors who wrote this book have two things going for them - in-depth knowledge of performance analysis, and, most importantly, the ability to impart that knowledge in a crystal clear manner.

I like the way this book starts out, showing the contrast between a bricks & mortar store and its online equivalent. This introduces the basics - throughput, transaction, page and user rates, response times and states. More than an easy to follow introduction, it contains all of the key elements of performance analysis, doled out in easy to understand chunks, and sets the stage for the rest of the book.

Every facet of a typical environment is covered, including Java server performance factors, external and internal factors related to networking, load balancers, protocol behavior, and Java internals. The chapter on performance profiles of common web sites is especially useful. Different site types are characterized in a set format that shows caching potential (of the site type), any special considerations, and specific performance testing considerations. This allows you to go directly to the type of site you are going to test, get the relevant information, then proceed to conduct the testing, which is covered in subsequent chapters.

The chapters on testing begin by showing how to develop the test plan, associated test scripts, and select the right tools to support the testing. The areas covered in these chapters are comprehensive. Actual test execution and results analysis are covered in equal detail, using examples and scenarios. One especially useful chapter is 13, Common Bottleneck Symptoms, which is useful to track the cause of observed results that do not match expected ones during testing.

This book goes beyond testing, though - it also covers capacity and performance planning, which is normally a discipline onto itself. Again, excellent advice and coverage of key points. The appendices are an invaluable collection of templates, worksheets and checklists.

I cannot recommend this book highly enough. It exemplifies top notch writing, is well illustrated, and is technically accurate, and based on proven approaches.

I have already been blogging, but this book helped me focus my efforts in a way that may help my business. Lots of great insightful info, and common sense explanations in this book. I found it very helpful and easy to read.

I need a blog for the homebuilt aircraft community, particularly those working with composite (fiberglass) technology. I work alone and will require additional help with developing a good active blog. This book has helped me to ask the right questions of the professional IT type who must help me get the blog going.

Blogging isn't just for the chatty consumer: not with the appearance of PUBLISH & PROSPER: BLOGGING FOR YOUR BUSINESS. Here it turns into a viable approach for furthering business, coming from business owners who offer real-world techniques and ideas to blog to improve business. Learn how to start such a blog and build momentum and interest to promote a brand, products, or customer relations. The authors have extensive background in the blogging world and in business alike and have put their premises to the test, so this offers realistic ideas already applied to solid business pursuits.

Diane C. Donovan
California Bookwatch

DL Byron and Steve Broback have really done an excellent job in writing this very thorough primer on blogging for business. The book, actually, is more than a mere primer: its breadth is surprising. They've managed to cover virtually every aspect of business blogging in a mere 180 pages. Quite an accomplishment and one the authors can certainly take pride in.

The approach is linear, beginning with an explanation of what a blog is, determining the focus of your business blog, the varieties of blog, design, tools for blogging, writing the blog, getting noticed, monitoring and managing and ending chapter on syndication and other fine points they refer to as "beyond blogging".

What is impressive is how much solid information the authors manage to convey without overwhelming the reader. The writing style is comfortable and spare. They avoid technical language and do a good job of explaining each point.

Overall this is one of the best books on blogging I've seen. It is practical, not theoretical and the authors left dogma and cant at the door. They are clear that blogs are not miraculous but can certainly help a company advance toward its goals.

Well done and a worthwhile read that will serve as a quick reference after you've read it.

Jerry

As a longtime blogger and an entrepreneur I approached this title from New Riders with interest. I was happy to find out a wide range of information that I immediately put to good use in my own blogs. Interestingly enough, though the focus of the book is on blogging for businesses, the elements it presents are not limited to the business world. As a matter of fact, there at times throughout the book that you forget about the title of the book and get sunk into it due to the usefulness of the knowledge the authors share from their experience.

The framework Byron and Broback offer makes perfect sense, taking the reader through a natural progression to make sure the resulting blog is a success. From determining the focus of the blog, how much to write and how to design and implement it; to getting down to the task of posting, getting traffic and monitoring it, the book is thorough in spite of the fact of being less than 200 pages in length.

So, if you are considering to start a blog for your business, do yourself a favor and read this book before. I suspect you will thank me for it!

The book is available for purchase in Kindle format but it is available for free either by joining Safari where it is available as compiled HTML.

But best of all the entire contents have been made available free of charge with no registration required here:

www.ss7-training.net

I made the decision to provide the book free to help support the SS7 training that I do; I can now point candidates at the book online and ask them to skim read it before any training is provided. This has worked extremely well.

Lee

The collaborative work of Lee Dryburgh, Jeff Hewett, Lee Dryburgh, and Jeff Hewitt, Signaling System No. 7 (SS7/C7): Protocol, Architecture, and Services teaches aspiring engineers SS7/C7 architectures and expertly shows just how to maintain their operations. Complete with coverage of both North American and international standards, the student engineers and computer network and communication system developers will learn about basic call setup, management, and tear down, personal communications services (PCS), wireless roaming, and mobile subscriber authentication. A seminal and highly recommended work of technical excellence, Signaling System No. 7 (SS7/C7) is enhanced with local number portability (LNP), with toll free (800/888) and toll (900) wireline services are also being covered, as well as other enhanced features and security management.

This book covers everything in SS7 including TCAP, AIN, & ANSI. It is a great read and easy to understand if you have a working knowledge of the protocols.
To follow on after reading this book I would recommend Lee's training course, Lee not only covers the topic's in his book, he applies his expertise and real world knowledge for you to learn from. A great book to have if you are in the telecommunications industry.

I agree with all the positive comments on this book. It's really great. But there are *many* typos on the book. Sometimes, the typos can make it more difficult to understand the matter. Like when calling and called are interchanged. But I recommend the purchase of this book.

This is an excellent tutorial and reference book for the Signaling System No.7 (SS7/C7).It is the same useful both for those that have no previous knowledge and/or exposure of SS7 and those that have already some experience or knowledge in it.I already had some elementary theoretical knowledge and some working experience in SS7 softstacks and simulators but this book gave me a thorough and complete information step by step to the different stack layers, functions of each, message structure traversing each as well as a clear and consise overview of the PSTN network, the GSM network and the Sigtran protocol. Sigtran of course is not the main focus of this book so it is covered briefly but in a sufficient degree in one chapter.Those who are interested in a deeper study of Sigtran can read the recommended references by the author.
Some minor mistakes mostly typos that are counted to the fingers of both hands may be forgiven for a book of almost 700 pages covering such a complicated technical subject as the SS7 Signaling System, which gives such a detailed,elaborated and beautifully structured knowledge useful and digestible even for the most unfamiliar reader.
Also, unlike someone's assumptions that since the book is published by Cisco Press it would give Cisco point of view and solutions description for SS7, it is not the case.It is cleverly written as a no-vendor technical tutorial in SS7, based exclusively in the standard bodies specifications (ITU-T, ETSI, ANSI etc) as well as in various no-vendor reference sources (more than 150 in number).To this the authors vast experience in SS7 apparently contributes greatly.
Consequently, a future work on SS7 that we would greatly welcome is a book of how to program in SS7, install SS7 hardware and configure an SS7 network.

I agree completely with the other reviewers. This book is has an amazing wealth of information about VRML and will have you making some amazing worlds by the time you are finished. Many important subjects are covered, from beginning to advanced topics. I do agree that there isn't NEARLY enough information about scripting with VRML, just a brief talk of how to do it. Some more examples with this would have been a huge help, but otherwise, I'd recommend this book to anyone who uses VRML, no matter your expertise.

This book is perfect for beginners and those that already now the basics and want to advance further. It has many examples and is written in a intelligent manor. If you are advanced in VRML you may still benefit from this book however when it comes to scripting and adding Java to your 3d worlds you will need to invest in other books.

Even nearly nine years after it was first written, this book continues to be valuable for more reasons than when it was published. If you are still involved in VRML and have some need to learn this language, this book is a complete guide that starts from the beginning with the simplest concepts and shape definitions and then builds to advanced concepts such as textures, lighting, and fog. Throughout the book there are figures of the resulting images and plenty of sample VRML files for all examples. I do agree with the other reviewers that chapter 30, the one on scripting, is really the only chapter that is no longer worthwhile since so many changes have been made to the scripting part of VRML. Other than that, this is truly one of the best written and most instructive tech books I have ever bought. If you are going to study VRML, there is no longer any other book in existence but this one that is worth owning.
The second reason to own this book has only popped up over the last two or three years. Since Xj3D began to come on the scene several years ago as the XML-based open-source replacement for VRML, this book has become invaluable for evaluating that tool's ability to build virtual worlds. In fact, the Web3D consortium's "test files" for Xj3D, which continues to be a work in progress, are VRML files from this book that have been translated into Xj3D. Since the base tags are the same in Xj3D as they are in VRML, if you are able to understand VRML you should be able to understand what's going on in an Xj3D file with just a little investigation into the basic differences. This will allow you to intelligently evaluate Xj3D and determine if you can find any weaknesses or discrepancies in that tool's implementation.

Doesn't take you through the subject in the conventional manner. After the first couple of intro chapters, you can then easily delve into any other chapter for what you need. Very useful as a reference once you understand the basics. A bit weak on using scripts to control and interact with VRML worlds. Other than this minor gripe, a great book.

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I am a third grader in Houston. I'm not a computer geek but I'm realinterested in technology and know a lot about computers for a kid myage. I love to read as much as I like to play sports. I think theInternet is one of the greatest inventions of all time. It's sort of the Michael Jordan of inventions.

Willie & the WWW is an incredible book. I usually read chapter books. This picture book is extremely cool and kids in all the grades here read it. Mr. Geissen was invited to our school and spoke about his book. I'll always remember meeting him. Some famous authors come to our school. But a lot of their presentations are boring. And these authors are usually sort of stuck up. The digital presentation Mr. Geissen did was awesome. Our librarian told me he is younger than most of the authors who write kid's books. I think this is probably why he is more with it when it comes to knowing a lot about the Net, and he knows how to talk to kids. He's just a nice guy. He told us all that the attention he's gotten because he came up with idea for Willie & the WWW, the ideas for illustrations, and wrote it doesn't make him special or better than anyone else.

Mr. Geissen talked to my dad and me about computer technology and writing and answered all the questions I had. Mr. Geissen isn't a computer geek either. He has written about computer technology for a long time and knows a lot about it. He said he included the basketball parts in the book because he loves this sport and has played basketball and tennis almost all his life. He's the only author who has come out to our school who can dunk a basketball.

I think he should write a sequel to Willie. He told me he didn't plan to write a sequel. That he just wrote Willie & the WWW for his son. He has gotten a lot of emails from parents and teachers asking for sequels. He said he would probably come out with two more Willie books after he publishes a chapter book called "The Blue Leaf Sled". This is going to be an awesome book. He read part of it at our school. My Mom and Dad encouraged me to write this review to tell other kids about the Willie book. They think other kids and parents will like this book as much as I do. And my Mom and Dad also want a sequel.

This book is a big hit at my daughter's elementary school school, where the teachers, library staff, parents and the community have worked together to incorporate the Internet into the curriculum as a resource for teachers and children.

The author contrasts the themes of reality and virtual reality against a backdrop of the digital frontier of the Internet, and uses the techniques of traditional fables along the way. My only criticism is I think the publisher would have produced better art by using an artist who specializes in digital imaging techniques to produce illustrations that were less static. This is a story that could use more complex images, which better convey movement and better accompany the vivid imagery the writer uses.

I highly recommend the book, though. Particularly after seeing the teachers' and kids' reaction to it. The Web is a new frontier. And the space metaphors and the character of Evelyn, the astronaut who advances the plot (and seems to be based on Amelia Earhart), fit perfectly with the book's theme of moderation and the need for a healthy balance between things in the digital world and the "real" world. I think this is an important issue for parents raising kids today. Overall, this is an imaginative and memorable book for elementary kids of all ages.

As a parent of two and a founder of a Silicon Valley-based startup Internet business, this unique book caught my eye. It's the only picture book for elementary children I've seen that features a Web theme.

The story captured the imagination of my children. And I was surpised to find myself reading a picture book on the Internet that was entertaining for young kids, yet did not condescend to them (or me). This book cleverly provides a window into current and future information age themes -- the very issues we in Silicon Valley confront each day and that are profoundly changing our society.

I highly recommend this book, particularly to people interested in prompting their children to think about the pros and cons of technology, the choices technology requires us to make, and how we can best use it in our lives.

I'm a children's literature professor and our students use this book to introduce students at elementary schools in Los Angeles to Internet concepts. The children love it. The conversations it stimulates are wonderful! The author cleverly uses many metaphors to address issues the Net is raising in society. Often children pick up on more of the metaphors than the adults who read it. I recommend this book to parents and educators who are looking for a good way to start interesting discussions among children about the Web.

As a librarian at a large library in NYC whose been fortunate enough to have the resources to acquire a wide and comprehensive collection of wonderful children's picture books, I and my colleagues whom I most respect tend to be reserved in our praise of new picture books. Today, many of the best visual artists are producing striking and inventive books. They now grace the coffee tables of fashionable homes and corporate offices. All this, in my opinion, is wonderful. For all their artistry and polish, though, even the large publisher's top-list picture books often fall short when it comes to combining artistry with an intelligent and meaningful narrative on important current events.

Willie & the World Wide Web is gaining a cult status among children's librarians, especially among librarians who embrace the responsible use of the Internet, for a good reason. The author uses lucid prose to explore the key issues that are the subject of much debate as the Internet becomes such a powerful force in society. Don't turn to this book for the sort of stunning fine-art illustrations that are on the level of picture books illustrated by the well-known visual artists who work in the picture book field. The images here are fine, though, and complement the text as they should. I read a feature article in which the publisher said future editions will include more sophisticated illustrations. The total effect of the first edition of this book is what makes it special.

First, I and a group of elementary children found ourselves enjoying the whimsy and subtle humor of this book. On a closer reading, I saw the author had carefully woven a thread through this story that explored issues ranging from the complexities of reality verses virtual reality, the seemingly infinite possibilities the Internet provides for innovation, the addictive power of interactive technologies, the convergence of new media and traditional media, the Net's great potential as an educational resource, privacy in the information age, the pros and cons of electronic commerce and new forms of global communication, the fact that the Internet can and is being used for good as well as bad, and that our society is being challenged to confront a number of new and difficult choices as this technology becomes more powerful and pervasive by the day.

In my view, Mr. Geissen wrote this book to say we are in store for a great adventure. He poses many of the large questions. And he poses them well and in an engaging way that intrigues his young audience. How will we respond? How will our kids respond? I couldn't agree more that these issues need to be discussed among elementary children. The author challenges children to consider these issues and ask questions. And with a little good guidance, the children who read this book do. Their insightful questions and answers about Internet issues are ones adults should pause to consider.

The book's use of the motifs such as outer space images and Amelia Earhart's airplane are creative and wise. The story ends right where it should, with a relevant inversion of the "was-it-all-a-dream?" technique of traditional fables. That all this is done within the context of 32 pages of fiction, which doesn't waste words, and that appeals to computer-savvy kids and stimulates their imagination is what makes this book stand out from the crowd. Every library should have a copy of this remarkable picture book for children.

Harlan Carvey's book, Windows Forensic Analyisis, is an invaluable resource in any computer forensic examination of a Windows based computer. In real-life experience, I had a case where I had to determine file use by a former employee. The company never took the computer out of service and continued to use the machine after the employee left the company. By using the information in Windows Forensic Analysis on system restore points and MRU registry entries, I was able to determine not only what files were used but on what days. This book is one of the first I look to when I have questions on examining Windows systems. If you only have one reference book for Windows examinations, this should be the one. A must-have for any computer forensic examiners library!!

Once again Harlan Carvey has provided a resource worth every penny. The chapters detailing registry and memory analysis alone were extremely valuable to me. The accompanying DVD provides countless Perl scripts to assist in the collection and sorting of data.

This book is essential for understanding how to analyze memory dumps, albeit many forensic investigators will usually turnoff a computer instead of getting a memory capture to do a more traditional analysis.

The included scripts are very helpful. This book unlike many other books in this genera is designed for the technical professional. Forensic analysis is often like a who done it mystery, and having some more tools in your toolkit will assist you in thinking outside the box. The registry analysis was thorough and essential for a recent project. The memory dump analysis scripts were helpful in a recent Defcon Capture the Flag Competition. A sample chapter is avaliable online.

I purchased this book a few days ago, and as soon as I read the first chapter, I realized that I needed to read the entire book as quickly as possible. This is a wonderful book, and parts of it truely invoked a state of "nerdvana" in me!

PRO's:

First, I will say that the information in this book is tightly packed. There is no unnecessary verbage, and the writing is direct, to the point and understandable. There is a high ratio of technical content to noise, and this greatly contributed to my enjoyment of the book. Even in the technical areas that I was already familiar with, I found the summary of the information to be precise, accurate and helpful. I can see keeping the book around as a reference guide for years to come. The general structure of the book, for example the sections in grey boxes with the [!] annotation, works well, and the end-of-chapter summary and review (particularly the Q&A) are good.

There were several sections, ones that I was personally weak in to start with, that I found particularly helpful, such as the sections on analyzing packed or compressed executables and malware. I had just never gotten around to reading the whitepapers on these, and I'm glad I didn't as those chapters of the book summarized in a few pages what would have taken many more to pick up by reading other original sources. I personally thought that the chapter-to-chapter flow of the narrative was fine for anyone who does incident response on a regular basis.

Through the years, Harlan Carvey has developed and made available his tools in an open (perl) format with no need for compensation. The tools on the DVD alone are worth the money of the book, and are a great addition to any IR toolkit. The references to third party tools, many of which I hadn't heard of, were also particularly helpful.

CON's:

If you are not very technical, or not very familiar with the Windows operating system, you may be overwhelmed by the level of technical detail. If you are an experienced administrator, however, you should be able to adapt what you know about other operating systems (e.g. file structures, process execution, etc.) fairly easily. There were a few typographical errors in the book that didn't detract from its readability or technical accuracy.

All in all, and excellent book, and a must-have for ANY windows incident responder.

Harlan poured his clear love of incident response and of the forensic profession into this book. Windows Forensic Analysis dives into many exceptional topics that are routinely overlooked in similar material. The entire book covers many novel analysis techniques and topics, the registry analysis chapter and the file analysis chapter discusses many detailed artifacts and areas of examination during forensics that up until this was published was only discussed deep inside forensic circles or discovered through hard earned on-the-ground experience. The book's only drawback is that it covers too many topics and the chapters do not flow together as well as I would have hoped. A single chapter is excellent, but in many cases it doesn't lead you to the next one. I also found that the entire book could have been written on just registry forensics. However, in order to create broad appeal, the registry section was probably shortened. You can tell Harlan has a lot more to tell. Finally, the CDROM companion could have had more polish to the file layout as finding some of the tools is slightly confusing upon initial glance. Even with these minor drawbacks, the information in each chapter is phenomenal. I recommend this book to anyone looking to advance their understanding of the Windows analysis environment.

This was a great book - if I had just one book about Win 95, this would be it.

i have read the book for the 3rd edition but this was in my class Tim class some one stole the cd for the book so i couldnt do some of the things it sead to do so im just going to try to get the next best thing

Livingston & Straub combine thorough knowledge and casual writing skills nicely, resulting in an easy to find by, easy to follow and easy to execute by reference tome. A " Windows 95 Secrets " tweak, MaxMTU / DefaultRcvWindows, effected a software cost savings equal to the cover price!

Before you call me, look at 'Windows 95 Secrets' by Brian Livingston & Davis Straub, This book provides essential, and much undocumented information about Windows 95 features, installation, Plug and Play, boot files, the Windows desktop, relationships to DOS, networking, performance, and more. Helpful for everyone from the neophyte to the most intense power user. A great gift.

This excellent reference manual has become an indispensable corner stone of my computer library. Well written in clear and concise English the book is full of tips and tricks -- many of them undocumented by Microsoft. "Windows 95 Secrets" has helped me through a number of problematic situations including ones having to do with Network, modem, fax and printer setup and trouble shooting. If you are considering the purchase of only one Windows 95 reference book: this is the one.

One of the few guides that covers the newer Google analytics ga.js code. I found chapter 11 an immeasurable help for guidance in monetizing a non-ecommerce website. Well laid out with useful screenshots and comprehensive scope, this is the one guide you will turn to everyday. I am always getting more ideas and finding different ways to get the most out of Google Analytics with the insights provided in this book.

Brian did a fantastic job in his book "Advanced Web Metrics with Google Analytics". The material was very easy to follow and was very well structured.

Web Analysts who are involved in Google Analytics configuration and implementation will find the book very useful. The book covered basic setup and implementation tips as well as best practices and advanced techniques that will allow you to get the most out of Google Analytics.

If you are on the marketing/analytics consulting side, you'll find the book extremely useful as well. I liked the way Brian "segmented" the stakeholders into categories such as webmaster, marketing manager, etc. and recommended metrics and KPIs to address the concerns and needs for each of the stakeholders.

Whether you are on the marketing side or on the technical you'd definitely have an appreciation for the chapter on "Real-World Tasks".

If you are thinking of using Google Analytics, I highly recommend you read this book prior to any implementation work. Or, if you are using Google Analytics already, you definitely want read this book to get the most bang out of what the tool offers.

In our agency, we have added this book to our "must read" list for our Google Analytics technical Specialists and Analytics Consultants!

This book could be titled the Manual for Google Analytics that should've been released when it was launched.

It has a lot of tips to help you get the most out of GA and has Brians own insight and knowledge on how to use the data in an actionable manner.

I was very impressed with Brians technical knowledge of the tool and some of the things he explains in detail such as how to track outgoing links, page load times and how to customize the javascript will be useful to anyone using GA seriously.

Brian also explains the importance of KPIs and how to make sense of the data from different business perspectives which is key to making website improvements.

Overall, it's technical (it needs to be) and very comprehensive, a great one to keep as a reference when you're stuck with something about implementing or using Google Analytics.

Steve Jackson
International Co-Chair
Web Analytics Association

I just finished reading Brian's book and want to let you all know that this is by far the best book I have ever read on web analytics. I now have over 10 pages of notes and ideas to apply to my work as a result. No combination of blog posts, speakers or articles can provide this kind of comprehensive, actionable knowledge. I have yet to come across anything even close to as helpful as this book for both Google and general analytics strategy and techniques.

I work in the search marketing / analytics field in a digital-centric agency setting and will be recommending this book to everyone I work with. This is a must read for any person or company involved in digital media, analytics, usability, web design or any other online field.

The book is rightly named Advanced Web Metrics with Google Analytics-- Advanced because this is about understanding how to manipulate GA and Javascript to achieve a desired result; Web Metrics because this is about analysis, not reporting; Google Analytics because... well that's pretty obvious.

I just completed the UBC-WAA certificate in Web Analytics,and I am starting my first analysis project -- using Google Analytics. This book has been a wonderful assist in helping me understand how to use the software to get what I want. I'm sure that I will go back to it again and again!

Very up-to-date book. Right on top of one of the most important Megatrends of 21st century, the empowerment of the people, Shiffman helps marketers to work with all this new media available these days.
It's worth every penny!

I couldn't put it down...I received it as a gift from a friend and fellow consultant. You have nailed the challenge, precisely and relevantly. I have translated the book to apply it to my work, Healthcare (largely hospital) marketing...and while Revolution Health goes a long way towards all you recommend, we providers need to run, not walk, to keep pace. Transparency driven by third parties who take our data and compare it to others, coupled with a more knowledgable and demanding purchaser (aging boomers), followed by a growing number of wired new users (who's having babies and raising young families..)...the tools and ideas you generate are EXACTLY what we need to consider as we try to reach these key audiences.

Thanks for the exercise!!!!

Excellent book on the evolution of marketing in our fast-paced, extremely connected world. It's taken old marketing concepts and shown their evolution along with the emergence of new marketing opportunities and challenges.

This is really the textbook for marketing now.

Thank you author Denise Shiffman for your thorough research and stellar writing in The Age of Engage. I read your book yesterday in one-sitting! I appreciate your work and how you accurately frame our new online digital economy.

Great job!

This book was a good read. It did not set my world on fire because over the past year or so I've been reading quite a few marketing books on how to incorporate blogs, comment sites, and social networks into the marketing plan of a business plan. In a way, it's just another of the many books that are flooding the book market regarding Internet marketing.

The book is sweet, though. It's pretty to look at. It's well outlined and well written. And, oh, the pictures of the author I have spotted on her Amazon profile, LinkedIn profile, and her book's own Web site and blog indicate she is a knockout appearance-wise. The best parts of this book in my humble opinion are the real-world examples about how to open meaningful interactions with potential customers.

The book points out well that traditional marketing involved the following approach: static, publish, inform, link, sell, and control. And now the marketing or Internet marketing approach involves live, interact, engage, tag, socialize, and collaborate. The new approach seems to take much more time from the marketer's perspective than the old approach. But the new approach costs so much less than the old approach. And the new approach is proving to be so much more effective.

The target audience for this book supposedly is marketers, communications experts, CEOs, and business owners. I highly recommend each of these people get a copy of this book to either learn something about Internet marketing done the right way, or to reinformce what they already know (or think they know) about Internet marketing. 5 stars!

This was the fourth Angel book that I've read. So far, it's the first that really seemed to capture the characters and the spirit of the show. According to the blurb at the back, this is only Passarella's second novel (and his first solo attempt), but surprisingly it reads like it was written by a seasoned pro. The dialog is realistic (okay, Angel uses a few too many puns during the battle scenes for my taste, but a small flaw in an otherwise fantastic grasp of the character), the fight scenes intense and the plot well thought out. If you're an Angel fan who is unhappy with the quality of some of the tie-in books that you've read, here is one that is sure to please.

Joss Wheddon's "Buffy" and "Angel" both have morals to go with the adventures. In this case it is a warning of who you're talking to on the internet. How many people have a picture of some handsom man or beautiful woman, and then when you meet they end up either not being who or what they said they were, or an extreamly dangerous stalker type. But this story was also faithful to the series with spot on charactizations. I really liked the part where Cordy meets the demon in the bar, and she sees him as Doyle. It is also a rousing adventure, fast paced and exciting, any "Angel" fans will love it.

Loved it! Fans of the TV show will definitely enjoy this novel. At some points it kind of grossed me out, but I couldn't stop reading because I enjoyed at the same time. Highly recommend.

Elliot Grundy has made a deal with a demon. In return for everything he desires Elliot will help the demon to complete a ritual that will allow it to be reborn. Using Internet chatrooms, the pair are luring unsuspecting men and women into meeting with the demon, disguised as the victim’s ideal date. However, little does the demon know that an ancient cult seeks to posses and control it for their own purposes…

When Doyle’s visions lead Angel to the scene of a murder, he discovers that a man has been attacked by a demon that leaves behind nothing of the victim except for their skin. It soon emerges that this is not the first attack and that both men and women from all over L.A. are being targeted. The victims seem to have nothing in common, and the description of the attacker differs in every case. Angel has no idea who or what this demon may be.

“Avatar” was a fast-paced, enjoyable read. John Passarella manages to capture the characters exactly as they are in the TV show and ultimately produces an original, entertaining novel that maintains your interest throughout. There is no pause in the action and “Avatar” is one of the best of the Angel or Buffy books I have read so far. I recommend this book to all Angel fans.

There is a killer stalking the streets of Los Angeles, one sucks the essence from his victims leaving an empty husk. The only thing the victims have in common is the manner of their deaths and their link to the Internet. An Internet savvy demon is the last thing that Angel thought he would have to deal with - but you never say never in his line of work. As he tries to track the killer he is unaware that he is not the only one hunting the killer. A cult is on the trail too, but they plan to bind the demon. Now Angel is in the way - and they don't like that.

There are some authors for series like Angel and Buffy that make you feel like they are sitting inside their world. You get that feeling from John Passarella - it really feels like he has spent time with Buffy and Angel and really gotten inside their heads. The storyline of this novel is both gripping and seamless. It could have just as easily been an episode off the series. I agree with other reviewers here that Passarella compares really well to Christopher Golden and Nancy Holder and I can only hope that he writes more in the series.