Online Books

Radically Transparent is a well written, entertaining, well researched guide with many real life examples. This is a book that provides you with the tools, and specific guidance on how to use these tools. Every professional and business should have knowledge of these tools, although many may not fully recognise the importance or impact the new world of Web 2.0 may be having on their business. This guide should be read a number of times, although, it is written in such a way that you can easily skip to specific areas of interest. There is a lot in it but you can pick off one strategy at a time, explore it, implement it and of course, monitor it. Definitely provides the rationale for strategic business involvement in the social networking world.

A triumph. With an agile and engaging prose, Andy Beal and Judy Strauss reveal how to promote, maintain and (if necessary) repair individuals and companies' online reputations based upon the principles of transparency and honesty.

Choke-full with practical advice and relevant case studies, this book achieves its self-imposed objectives with flair. The referent in search engine reputation management (SERM) and online reputation management (ORM).

It's been my experience that while politicians have been quick to capitalize on the power of online reputation management, most of the governments that they lead have failed to grasp the possibilities. Concerned about negative comments, the potential for embarrassment, and media scrutiny, many local governments have avoided social media altogether.

Strauss and Beal make the case for why no one can afford to ignore the potential for engagement and the real dialog afforded by social media. And for those who can't fully implement their suggestions organizationally, the book is rich in advice for managing your personal reputation online.

The book was written by Andy Beal from Marketing Pilgrim and Judy Strauss.

Andy Beal is a SEO and fellow blogger who specialized in social media optimization, reputation management and public relations. He is like Kris Jones a frequent speaker at search marketing conference, such as Search Marketing Expo, Search Engine Strategies and WebmasterWorld's PubCon.

As the subtitle states, his book is primarily about monitoring and managing of your personal, your professional or your company's reputation online where it focuses heavily on using search engine optimization and marketing techniques as tools to accomplish your goals.

It also provides advice and recommendations for how to approach the social media space as a business in order to reduce the risks and possible problems that will arise, if you jump into this area of marketing without being prepared and ready for it.

The power of social media and the benefits your customers and your company can get out from it are a reward that is worth the risks. Yes, it has risks and it is impossible to eliminate all of them, but that does not mean that it cannot be done. Just eliminate the risks that you can eliminate and be prepared for the things that can happen and impossible to prevent for sure.

What I love about this book is the way it is laid out in a step by step process that leads you from confusion to clarity in the use of social media in business today. Be aware, this is not a book about blogging even though they discuss is a lot, it is a book about all social media and the precise steps you can take to begin and continue influential conversations that can change the face of your business.

The book lays out a clear path for becoming transparent in your business and leverages really good examples to demonstate how it has been done effectively . . . and points out the pitfalls and traps that exist if you don't follow a sound process.

You'll literally go through this book chapter by chapter and implement it one step at a time and to that extent the book will keep you busy for quite a while.

My only criticism is that I wish it had an addendum to cover the very latest technologies and talk about implementing those, so I'm hoping for a quick follow on book. Groundswell did fill some gaps but this book is much more usable for businesses that want to implement the technology and create the conversations themselves.

Excellent book for understanding social media. A must read.

The first book by Gina Lynn, SexRev 2.0 is an amazing look at the many possibilities of sexuality with the tools of the modern world. Her prose style is very easy to read. Her writing is to the point and direct, as is her attitude toward sex and relationships. This book is a very good introduction to the new technology of this century, and how it can be used to enhance your love life. After reading Gina's column for some time, it is nice to hear her 'voice' in a longer narrative context. I love the fact that you can look at her writing and say to yourself "I know she is speaking from experience."

Regina Lynn's book starts with an interesting and believable thesis ... that a new technology (the internet) has caused as much of a change in contemporary sexual patterns and practices as another new technology (the pill and other means of effective birth control) did a generation earlier.

As the Sex/Tech editor for Wired Magazine (in itself a respected distribution point for information about things new and technical), Ms. Lynn is in an almost unique position to keep up with the latest in this field. She brings much of this expertise to bear in this book.

With chapters dealing with everything from meeting people on line to women's access to pornography, she covers many aspects of the intersection of these two domains ... one ancient and one as modern as can be. Computers make possible powerful searches, which can bring people "together" who probably never could have met by chance in an earlier era. And women who would rather die than get caught sneaking down to Sam's Smut Shack to buy a dirty book from some pimply-faced clerk who went to school with their son can (and, the evidence suggests, do) go on line and download reading and viewing materials that suit their intersts.

She goes on to deal with things like sex toys, breaking up in the internet age, and a whole host of other issues.

But in the end, the end is (as Ms. Lynn says, optimistically, at the end of her book) much the same as the beginning:

"The future of sex is just that: sex, only better.
"Dig it."

There is no doubt that sex and tech are forever linked in our world and Regina Lynn's Sex Rev 2.0 is an entertaining, educational, and provocatively personal account of where these two fundamental forces in our lives currently stand. Regina does a marvelous job guiding the reader through the complexities, not only explaining the technology involved, but also the do's and don'ts to bring this material into your real life in a positive, healthy, and exciting way! In these times of extreme sexual oppression in this country, Regina should be recognized as sexual freedom fighter. I can't wait to see what version 3.0 has in store for us.

A smart savy guide to life love aqnd the internet. This is the real sex and web. It is both inteligent and entertaining and , well written . It's an easy guide to usiing texh to best advantage in social setting.. When left on a table necver fails to ignite conversation.

Regina Lynn does what so few manage to do: explain the basics about online sexuality without throwing her readers into a panic. Lynn provides a landscape of some of the ways that the Internet can *enhance* one's sexuality and sex life while most other books instill fear about this phenomenon in the average person. Sure, people become addicted to cybersex; people also become addicted to Twinkies. But most people are able to eat their Hostess products in moderation. And most people who choose to engage in online sexual activities -- or at least explore their options -- will do so to improve an in-person relationship, or use it to explore an aspect of their sexual identity they want to "try on" in a safer environment. Lynn writes with the notion that most people are simply curious about sex and the Internet as she paves the way for people to learn how the virtual world can improve their romances ans sex lives in the physical one. And she educates with compassion, humor, and savvy.

I really enjoyed this book. It was straight forward, to the point and provided some great best practices as solutions to some common security problems. A major problem with security is management. Too often the people making the important decisions do not understand the information that they are given.

As the authors point out, Managers and technical staff speak different languages and that is the key problem here. Managers that read this book will gain a clear understanding of the problems that the IT staff faces, and IT people that read this book will understand the management side and will know how to speak to non-technical staff.

This book is a perfect introduction to security and related business concerns.

This is a really good introduction to security for non-technical and IT personnel. It covers a lot of subject matter including disaster planning, and writing a security policy. This book is an excellent resource for managers who need a clue. It is written better, more organized and more helpful than "Secrets and Lies" and other similar books. I recommend this book for anyone that needs a good overview of security. You may not be a CISSP after you finish it but you will understand what a CISSP is saying.

This book is a great overview of security and policy development. This is not a technical book, it does not teach you the specifics of any particular OS, or how to configure software. It does ask key questions, and gets you thinking about security programs and business practices. The policy template is an added bonus. I gave this book to my manager to help convince her that we needed to look at security differently and budget for it.

This book is a great starter book on information security! I was wading though my copy grumbling "I know this, this, this...", when it occurred to me that I am not the intended audience.

For some time, one of my friends was asking me for a good book on security for somebody who knows absolutely nothing about it. I gave him "Access Denied" - and now he is hooked. Several weeks has passed by and he is already asking for "Hacking Exposed"...

"Access Denied" covers a wide range of security-related topics. The book is well written, logically organized and have everything to appeal to the beginners in the security field, those curious about modern (if not cutting edge) security topics and those migrating to security from other IT fields.

Anton Chuvakin, Ph.D., GCIA, GCIH is a Senior Security Analyst with a major information security company. His areas of infosec expertise include intrusion detection, UNIX security, forensics, honeypots, etc. In his spare time, he maintains his security portal info-secure.org

This book is a great introduction to security concepts and procedures. I've used it as a resource for college papers and I have used the templates to start a security policy. I recommend it to anyone that needs a well written primer on security.

I just started reviewing books this month, but this book is one of my favorites among those that I've read. I am an above average webmaster and found this book extremely useful. You know the saying "someone always knows more"? Well this book is a prime example of that saying. This Adsense book is one of the most up to date on the Internet today!

DAMN RIGHT! This is The Best Damn Google Adsense Book. As other reviewers have stated, this might be the best google adsense book on Amazon, and that's saying something because there are more then a few really good ones here.

This is the best Google Adsense book available on amazon, plain and simple. This is the most up to dat Google Adsense book available on amazon at this time in my opinion. I like a few of the others also but this is by far my #1 Adsense pick.

Well worth the $39.99 I paid for it, my sites are now making more the that each month solely because of this book. Thanks so much!

I never knew you could earn money in so many different ways online. It just amazes me that everyone doesn't start a website who has a computer. It's like there's free money out there for those who have knowledge of it. This book is great!

I received a copy of Larry's book. Not wanting to decline a gift, I did mention that I wasn't in sales or marketing and might not be interested in a book on business. "Read it", I was told. "It's funny".

I did and it is! And I got an insight into how things are sold and marketed in this new digital age. What to the professional maybe common knowledge was an eye-opener to the un-initiated. I now have a better idea as to why some web sights are better, easier and friendlier to use than others.

"Mommy" is delivered in an irreverent, clipped, K.I.S.S style that has the reader laughing and thinking at the same time. He is full of it. Knowledge that is! This book should be a must read for anyone in business today, and required reading for anyone with an interest in knowing how e-marketplace works.

This is one of the most important books I've read this year on marketing, its full of truth and not a lot of fluff. I would recommend this book to all my friends in network marketing.

I have high expectations for this book based on the first 10 pages. The introductory sections have some of the funniest stuff I've ever seen in a business book. Plus, it's the first time that I've seen an author make an open appeal for Amazon reviews--a move that drips with savvy and is an especially good sign given the topic.

I've already gained a new catch phrase: "Screw that! Let's see you do any better!" (page 6)

I'll be back with another review ...

"Mommy, Where Do Customers Come From?" was a fun and easy read! I run both and online and "offline" business and I certainly picked up a lot of nuggets that can be applied to both. Author, Larry Bailin was certainly direct and to the point.

Mike Dolpies

Read this book before you develop a website. Most small businesses lack the finances to hire a true web expert when they first build a website. That's ok if you read this book first. Armed with the knowledge of this book you will be able to go to your web designer and say "This is how I want it" and "No, don't do that" with authority.

Larry rockets through the essential area of website development with short chapters written in an irreverent style. Subjects covered are: website design, web strategy, search engine optimization, website functionality, website analytics, email marketing, and choosing a website programmer. It has the most understandable explanation on how search engines work that I have ever read. Everything is written on a non-technical level so that you can understand the concepts.

Larry writes that he hopes you find at least one practical solution in reading this book. In truth you will take away several. You will have several "aha' moments. If you already have a website, you will read something and say..."I need to get that fixed."

The only thing lacking from this book is a little more depth. Larry gives you a great surface overview and several useful ideas. But because the book is written concisely it's a little short on what to do next. Maybe that can be Larry's next book.

I highly recommend this book for small business owners getting ready to develop a website. Read this book before you spend the money on a website. If you already have one, read this book so you know what you need to go back and fix.

I just finished reading, and before I even finished I had success. Will recommend to anyone who wants to increase networking skills and research ability for projects, clients or prospects. This will be a powerful tool for many different levels of education.

After conducting an audio interview with the author, I've used his suggestions multiple times. Most recently, it led to me getting called back for a second meeting about what could be a large piece of business. The tactics work!

Sam Richter's Book, "Take the Cold out of Cold Calling" is exactly what he says it is...a tool to help the reader find enough information to actually make the call a warm, informed call. There is no reason to be nervous when you feel you have a reason to call...and that makes the call warm.

I tried many of his tips on getting information quicker and they all worked! I actually researched a company that I was calling on, found the most recent press release, which revealed that my current contact had RETIRED!!!! It pays to do your research to avoid looking stupid.

I attended a webinar that Sam held and learned valuable useful information. As a result I purchased his book "Take The Cold Out Of Cold Calling" and I highly recommend this book it is a valuble resource tool. I write Business Plans, Marketing Plans and Request for Proposals (RFPs) for a living and I cannot begin to count the total number of hours spent on research this book has saved me. If you utilize the internet to research or if you are a salesperson looking for leads you need to purchase this book. -Leah E. Curry

As a business owner I am always looking for tools to improve. Within the first couple of weeks it has paid for itself. This is a "must have" for all business people whether you are in sales or not. The tools and suggestions will help you in all areas of your life. If possible attend the seminar!

Very up-to-date book. Right on top of one of the most important Megatrends of 21st century, the empowerment of the people, Shiffman helps marketers to work with all this new media available these days.
It's worth every penny!

I couldn't put it down...I received it as a gift from a friend and fellow consultant. You have nailed the challenge, precisely and relevantly. I have translated the book to apply it to my work, Healthcare (largely hospital) marketing...and while Revolution Health goes a long way towards all you recommend, we providers need to run, not walk, to keep pace. Transparency driven by third parties who take our data and compare it to others, coupled with a more knowledgable and demanding purchaser (aging boomers), followed by a growing number of wired new users (who's having babies and raising young families..)...the tools and ideas you generate are EXACTLY what we need to consider as we try to reach these key audiences.

Thanks for the exercise!!!!

Excellent book on the evolution of marketing in our fast-paced, extremely connected world. It's taken old marketing concepts and shown their evolution along with the emergence of new marketing opportunities and challenges.

This is really the textbook for marketing now.

Thank you author Denise Shiffman for your thorough research and stellar writing in The Age of Engage. I read your book yesterday in one-sitting! I appreciate your work and how you accurately frame our new online digital economy.

Great job!

This book was a good read. It did not set my world on fire because over the past year or so I've been reading quite a few marketing books on how to incorporate blogs, comment sites, and social networks into the marketing plan of a business plan. In a way, it's just another of the many books that are flooding the book market regarding Internet marketing.

The book is sweet, though. It's pretty to look at. It's well outlined and well written. And, oh, the pictures of the author I have spotted on her Amazon profile, LinkedIn profile, and her book's own Web site and blog indicate she is a knockout appearance-wise. The best parts of this book in my humble opinion are the real-world examples about how to open meaningful interactions with potential customers.

The book points out well that traditional marketing involved the following approach: static, publish, inform, link, sell, and control. And now the marketing or Internet marketing approach involves live, interact, engage, tag, socialize, and collaborate. The new approach seems to take much more time from the marketer's perspective than the old approach. But the new approach costs so much less than the old approach. And the new approach is proving to be so much more effective.

The target audience for this book supposedly is marketers, communications experts, CEOs, and business owners. I highly recommend each of these people get a copy of this book to either learn something about Internet marketing done the right way, or to reinformce what they already know (or think they know) about Internet marketing. 5 stars!

"Defending the Brand" is the definitive work in the field of protecting your brand presence on the Internet. I have read several books on Internet Security, site hijacking, and other problems of the Internet and even hold a security certification. I am not aware of any other book on the market today that explains so well the problems of malicious hackers and pranksters and how quickly they can destroy your brand name. The book is full of example after example of real-life problems that others have faced and solid advice on how to handle each of the various situations. Of course, it also has sound, positive steps you can take to help protect your brand from problems to begin with. Author Brian Murray doesn't give basic advice that is supposed to fit every situation but helps the reader to determine what factors make a situation warrant action, which ones are better off left alone, which ones might require legal action, and which ones trying to get a legal letter so they can further defame your brand name. Every business with an Internet presence should have a copy of this book. Using the Internet it is now possible to lose many years of positive customer relations in a matter of just a few days. You are responsible for knowing how to protect your company and yourself and this book will open your eyes.

Our company has been the victim of phishing attacks and it has been hard finding books that can help. Def the Brand was recommended to me by a friend and it has been very useful for some aspects. Defending the brand is not only valuable for marketing and legal professionals but I would call it a must read for security professionals given the changes in what we are dealing with. The book does a good job covering the different ways that other people on the Internet can use/abuse your corporate identity.

Wow, this book provides a tremendous amount of insite into the world of online brand management. New technology has created a new set of issues for brand managers and IP counsel. Ten years ago cybersquating, meta tag abuse and typo-piracy certainly weren't in my vocablulary. This is very informative book from someone who is very knowledgeable of what is going on in the online area......

Mr. Murray has changed my strategy on protecting our image and reputation in the marketplace. I knew that we had to closely monitor the use and licensing of our brand in the off-line world but this book opened my eyes to the on-line marketplace. There is nothing more valuable than our companies reputation and as a result of the great examples given, I've changed the way our digital marketing group operates with the Internet. Thanks Brian for this valuable contribution to preserving our shareholders investment.

Just a decade ago, defending your brand essentially meant ensuring that sidewalk vendors weren't hawking knockoffs of your goods. That has changed drastically with the explosive growth of the Internet, which has revolutionized retailing, but has also made it easier for thieves to hawk counterfeit product.

Leading brands are finding the Internet to be a perfect vehicle for reaching out to their existing customers and finding new customers. The flip side is that for every Internet marketing method there exists a nefarious online activity that exploits the power and goodwill of established brands. For example, rumors and fictitious product information can hurt companies' brands.

Never before have companies faced such a siege on their intellectual property and brands, so the publication of Defending the Brand is timely. In a fascinating depiction of today's threats, the book explains in lay terms how an organization can develop a strategy to fight brand thieves.

The eleven chapters are replete with real-world examples of how companies such as Home Depot and Disney have struggled to protect their brands online. The author furnishes effective advice on how companies can better deal with situations ranging from digital brand abuse to illegal distribution. At 250 pages, Defending the Brand is a quick and fascinating read.

Great book in explaining all the aspects of safe buying and selling items on eBay!!! It has helped us enormously.

If there was one book I would suggest to anyone venturing into the waters of eBay, it'd end up being this one... eBay: The Missing Manual by Nancy Conner. This one covers it all.

Contents:
Part 1 - Buying on eBay: Ready, Set, Shop!; Bidding, Paying, and Following Up; Finding - and Getting - Bargains; Power Buying Strategies
Part 2 - Selling on eBay: Sell Stuff, Make Money; Honing Your Competitive Edge; Going from Hobby to Business; Specialty Selling; Cool Tools for Sellers
Part 3 - Finding Other eBayers and Getting Help; Finding Help
Part 4 - Appendixes: Where to Learn More; HTML for eBayers; Other Auction Sites; Index

Like all other eBay books, this one covers how to buy and sell on eBay. The writing's good, but there'd be nothing special if it stopped there. Where this book earns its keep is when it goes into areas I haven't seen covered in any other book. I've never seen a book go into any detail on other resources to learn about eBay, such as call-in internet radio shows and newsletters. I've never seen a book cover HTML in a small number of pages in order to allow the seller to create better auction pages. There's good coverage on third-party sites that give you more information on how to best price your auctions. There's even material on how to evolve from buying and selling as a hobby to running a business based on eBay. Package all this up with clear writing and numerous screen shots, and you really *have* found the missing eBay manual.

To paraphrase eBay's latest ad campaign... "Whatever you're looking for, you'll find *it* in eBay: The Missing Manual"...

Best book I have read about eBay. Very comprehensive, detailed and well written. Hard work went into producing this book.
It is both for beginners and beyond.

This is a great starter book for anyone curious about buying or selling on eBay. My only issue is that the book could probably use a refreshing. eBay is a very dynamic property and this book was probably written at least a year ago.

Are you one of the millions of people who buy and sell on eBay? If you are, then this book is for you! Author Nancy Conner, has written an outstanding book that will help you get to the site, get registered, and get going.

Conner, begins by showing you everything you need to get going on eBay. Then, she shows you how to bid on eBay auctions with confidence. The author continues by showing you how to search better than the competition and bid smarter. In addition, she then shares other secrets serious shoppers use to prevail on eBay. The author also introduces eBay tips and tricks. Then, the author shows you how to hone in on your strategy for a competitive edge. Next, she shows you how to turn your eBay hobby into a part- or full-time business. Next, the author shows you how to get in on the action and create a sales niche within eBay's specialty auctions. Then, she briefly describes the software that you can use on eBay. The author continues by presenting general and specialized discussion groups, both on and off eBay, that will help you make satisfying connections. Finally, she covers a Learning Center just for newbies, a Help page, interactive help via live chat or e-mail, a centralized Services page, a site map, discussion boards, and more.

After reading this excellent book, you'll be using eBay like an old pro. In other words, this book was will help you ramp up your eBay experience--find more bargains, build better auctions, and close more sales.

This is a great positing book. All the postions are demonstrated with visuals along with a radiographic picture to demonstrate what is should look like. It also contains the criteria and evaluation for every position. the book is well organized and easy to follow. i would recommend this book as part of a class book. I learned a lot from it.

This is a perfect book for upcoming radiography students. Covers not only standard position techniques but also the more obscure. The is the perfect book for anyone student or radiographer to expand their knowledge in the field. Stop reading this and buy it already!

AS A FRENCH RADIOLOGIC TECHNOLOGIST, I WANT YOU TO FORGIVE MY ENGLISH, BUT BOTH THE ATLAS AND GUIDES ARE NECESSARY FOR ANY RADIOLOGIC SERVICE. IT'S A REFERENCE, AND EVEN IF YOU CAN'T READ ENGLISH PERFECTLY YOU CAN REFER TO THEM (ANATOMIC DESCRIPTION, PHOTOGRAPHY OF RADIOLOGIC POSITION AND RESULTS WITH COMMENTARY). MY GUIDE IS IN THE ROOM WHERE I'M WORKINK EVERY MINUTE, BECAUSE IT CONTENTS NOW ALL INFORMATIONS NEEDED AND ADAPTED FOR EACH POSITION AND EACH X-RAY TUBE. THEY HAVE TO BE IN EVERY SCHOOL. WAITING FOR THE FRENCH VERSION AND AN INTERACTIVE CDROM.

We began using this text this fall and have been very impressed with the quality of the anataomy sections and the radiographs are all excellent. The color makes it much easier to learn radiography. It is also very comprehensive. Students can learn many projections and not just the basics. We especially like the Mobile chapter which is very practical and accurate in its approach. The Workbook by Hayes which accompanies the Atlas is also excellent. We can use the 3-volumes for 7 different courses in our school and that makes this text a bargain overall. Our students also began using the accompanying Pocket Guide which they much prefer over the one they were using previously because of the AEC write-in ability. This whole package is excellent for radiography students.

It is easy to see why this textbook has made it to its 50th anniversary edition. The authors have introduced all the latest techniques, including computed radiography. The color throughout is wonderful. This is not only a great student textbook, but a great book for reference purposes. We continue to use this book for 5 different courses in our program and we continue to love it. Thanks for the color !