Online Books

This book is not for beginners, and contrary to the reputation of O'Reilly press, this is not for experts.

The book uses a simple way to discribe many cases of things going bad. But it stays on the superficial layer of the problems.

The paradigm it uses is describe the problem, ways to prevent it, and how to get off the hook. This may seem very tempting to read because of the easy way to analyse the content of the cases. I like the 3 step aproach, but I didn't see and substance of the way she explained and the conjectures of details each process entails.

The book in general is a simpleton... and its boring.

I was unable to find something I really needed from my usual sources, and turned to eBay for help. Sure enough, there it was! I was an eBay virgin, unsure and feeling very vulnerable. Should I try it?
This is exactly the point where "Don't Get Burned on eBay" comes in handy. Reading this book was like finding a good friend and a compass while wandering lost in the wilderness. I started out marking the impor-
tant points I came across but soon gave that up since there wasn't a lot that I didn't feel like underlining. It's crammed full of useful information.
One aspect that doesn't get enough play for the prospective reader in
my opinion is that the book not only tells you how to avoid the scams
and frauds, it also tells a newcomer how to buy and sell with the legiti-
mate people and do it right the first time. To me as a newbie, that was
just as important. And even if you read this and never do an eBay trans-
action, you will have likely learned something about mail-ordering from
anyone. This is a good reference that I will keep in my library.

I've been using eBay since 1999 as both a buyer and a seller. I was amazed at the amount of things I learned from this book. The policies at both eBay and PayPal have been updated significantly over time, and I'm sure like many other people, I was not aware of many of the changes. From tips on insurance and shipping to information on how to block and cancel bids, this book is valuable to any eBay seller. It also provides tons of information for buyers and sellers on how to avoid common scams associated with eBay. For example, I didn't realize that some people would actually switch a new item for an old and try to claim a return. I also didn't realize that eBay flat-out warns against using Western Union - and that even money orders are not secure in an age of easy counterfeiting.

The book is also filled with real stories of eBay snafus which clearly illustrate the author's points. In addition, the author's sense of humor makes the book a pleasure to read. I would highly recommend this book to anyone that is active in eBay - even if you don't read it cover-to-cover, it would act as a great reference guide.

This book should be mandatory reading for every person who buys OR sells on eBay. Both sides need to understand their rights and responsibilities clearly, and understand what exactly to do when things go wrong. In addition, both sides need to know common scams, common problems, the ins and outs of insurance and shipping, and common payment issues. This book covers every important issue clearly and concisely. EBay should give a copy to every new user, and give them a quiz before letting them bid or sell.

In addition to being clear, the author has a sense of humor, which makes this not only informative, but entertaining as well. The chapter layout makes it useful as a reference tool, to which the reader can turn when she has a question. The reader should read the whole book once, but afterwards, it is easily used to refer back to for specific questions or occurrences.

I'm a librarian in a university library, and I evaluate books all the time. For its purpose, this is one of the clearest and best I've seen.

Whether you've been using eBay for years or have been afraid to try it, lest you be ripped off, this book is an invaluable tool. Unlike other books that deal with online subjects, it's actually fun to read. The wit makes these tips and tales very easy to absorb and remember while bolstering your eBay confidence and savvy.

I've been using eBay since 1998 and I still picked up dozens of new things and now understand some of the more esoteric features of the site. When I lent the book to my mom, who has shyed from the site because she felt it was too risky, she proudly made two purchases using only the book as a guide. I wish all DIY and instruction style books were this much fun to read, I'd know how to do a lot more things if they were.

I wish I had the information in this enlightening book two years ago when my daughter first began using myspace. I truly like the easy yet intelligent command of the english language the author has used to portray to her audience how there are many facets to be concerned with that involve our youth and how they engage, influence, and deeply affect our children while behind closed doors in their own rooms for endless hours on Myspace. We as parents are so often busy, tired, and all to often aloof to the significant dangers of the inner psychological repurcussions that are manifesting while our children sit mesmerized and addicted in this 'unchaperoned private club.' It is not to late, and to educate ourselves is paramount if we as loving and concerned parents are to help facilitate a change in the amount of time and usage we allow our precious children to interact on this massive meeting place. Afterall, we are their guardians and we must help them with positive action at this vulnerable time in their lives. Be informed, that is what this book does in a most potent way! Excellent job Candice Kelsey and thank you! You obviously are a person who cares and who wants to make a difference to your students and to all others-far beyond the perimiters of your own classroom.

The book it good. It is written by someone who has worked with a lot of teens therefore, her understanding of teens and social networking sites seems well-founded and thus, valid. The book is balanced in that it offers a lot of statistics, perspective and experience of the author as well as first hand stories and examples from teens themselves. A must read for anyone dealing with teens and the internet.

"Sheesh! Another MySpace thing! Mom, MySpace is really not that big a deal!" -My son, on seeing the book.

And therein is the point of the book. This is not a book for teens; it is an attempt to bridge the generation gap between parents and their children, using MySpace as the point of departure.

The author is a middle school teacher in California who has supplemented her personal experience with extensive research. There are no footnotes, but expert commentary and research is well documented within the text. There is also a "Resources" section at the back of the book, listing sources by chapter, as well as a "Recommended Reading, Surfing, and Viewing" section, also broken down by chapter.

There are few holds barred as the author delves into the current world of teens. In the first chapter the author points out that it's not all about MySpace, it's about social networking sites, of which MySpace is the largest. She then proceeds to explain why social networking is so important to teens and how it fits into the overall picture of their lives. In doing so, she exposes the terms and terminology they use and their current cultural context. Although she gives frequent warnings, if you are not prepared for language that would have been offensive in prior generations, you may want to skip this book and try one of the others available.

But the author is not trying to shock as much as to wave red flags. She and many experts say MySpace is not the problem, it is simply a symptom of a larger cultural shift. Kelsey believes, and offers good documentation, that the shift is driven by media and consumerism. With the red flags she also offers advice on dealing with the negative issues surrounding MySpace. The first step, also recommended by other authors of MySpace books, is to visit this part of a teen's "world" by creating a MySpace account and looking around. There is a guided tour through the process, beginning with Chapter 2, "Pimped Out: Anatomy of a Profile." The author recommends not going straight to your child's profile, but using the experience to understand the world of today's teens by seeing it through their eyes. There is a chapter later in the book devoted to assessing your child's MySpace involvement, and strategies to use.

Overall, the book is well written and well documented, promoting strategies that are recommended by experts for dealing with teens and MySpace. The book overall also has an alarmist tone, and uses very frank language. For the clueless parent (including the one(s) thinking, "Not MY teen!"), this is probably a good thing. But it may not be the book for every parent. If you want a full picture of the teen world and teens on MySpace, this book should top your list. If you'd rather not know all the gory details, but still want to know how to approach MySpace, consider something like MySpace Unraveled, by Larry Magid and Anne Collier.

Very informative! Well reasearched! A must for every parent, even those with small children.

I'd like to think that I'm fairly internet-savvy, but when I read Candice Kelsey's book "Generation MySpace," I was blown out of the water. Now I know what my students really mean! I'm not a parent yet, but I can see how useful it will be to parents who want to understand what their kids are into. It's all about the internet these days, and it is a scary, unfamiliar world to many of us. Here comes Candice Kelsey, fearlessly stepping in to decode what we need to know. Thanks, Ms. Kelsey; hopefully you are inspired to write another book that delves deeper into not what but why. I would buy that book in a heartbeat as well.

This is an easy, but inspiring read. How to use your personality and the personality of your product and company to engage customers and build brand in the marketplace. As an unconscious competant (today a CEO and formerly a CMO)I found it incredibly helpful as a way to structure my thinking about this new marketing world. Rohit blends theory with examples in a way that makes the information easy to absorb and retain.

I don't have a long review to post. I do want to say that I hope to be able to help business owners. I currently do not work in the Marketing realm. However, I believe that talking with business owners and sharing good ideas doesn't have to be restricted to their marketing staff. I have been in marketing in the past and I believe that this book has value to the person that is inside the marketing world or outside the marketing world. Lets hope that your "Accidental Spokesperson" took time to read this book and helps your business. For that matter, you should buy this book and read it so you can bring authenticity back to your business.

Personality is defined as "the unique, authentic, and talkable soul of your brand that people can get passionate about. Personality is not just about what you stand for, but how you choose to communicate it. It is also the way to reconnect your customers, partners, employees, and influencers to the soul of your brand in the new social media era."

Have you ever thought about the fact that your business should have a personality? You might not have thought about creating or developing a personality for your business - but in the twenty first century, your business needs a personality. The time for faceless businesses is gone. We have all been told to develop a brand for our business. But, creating a personality that reflects and deepens that brand is taking the idea to a higher level.

Think about your favorite coffee shop or your favorite restaurant. What do you like about that business? Is it the service, the products, the atmosphere, the location, or something else? The personality includes things that set that business apart from other similar businesses.
This book contains six chapters in Part One. Part Two contains learning guides which expand on the content in Part One and other resources.

Throughout the book Rohit Bhargava provides ample examples of businesses which are using the techniques that he discusses. The case studies were almost enough to sell me on this book, but learning about each technique and then being given an interesting and detailed example of how each idea can be implemented in real life was invaluable. For example, we all know that Starbucks is very popular. In Personality Not Included we are given details on what they did right and how the personality slipped away.

Another fascinating section is chapter two when we learn about the many types of accidental spokesmen that can represent a business. In addition, he tells us how each type of spokesmen is effective and how to make the most of their enthusiasm and appeal. I love to highlight the valuable information in books and my copy has plenty of information marked for future use for me and my clients.

Backstory is critical when writing a novel, but have you ever thought about sharing the story behind your business? This chapter explains why you should have a backstory and how to use that backstory. The strangest thing happened as I read this chapter. I usually share my business and promotional background with people when I give my experience, but chapter four helped me begin to develop a new approach. What story do you have behind your business that would attract the public and help them to see you in a more favorable light?

In the opening chapter and introduction of the book I was patting myself on the back because I've used many of the ideas that are presented. Then Rohit Bhargava said something that really got my attention. He mentioned that just learning to create a personality isn't enough. You need to learn the best way to implement that personality plan in your business and learn to identify even more ways to find opportunities to develop this personality even further.

When you read the book, definitely take the time to read the learning guides in Part Two. There are many "guides" in the book which give you additional information on how to get the most out of the ideas and techniques in the book.

I highly recommend this book for any entrepreneur and business person who wants to understand the need for a business personality. Business managers can also learn so much from the content in this book. It is also for the person who wants to find the different ways to develop this personality. Your business can stand out from the competition in amazing ways - it just needs more personality. When you read the book, keep your eyes open for the interesting ways the author has woven a unique personality into the pages of the book.

I would love to share a beer with Rohit! The information in this book, I am sure, is just the tip of the knowledge he has inside of his head. Not only does it cover personalities of companies but the book itself has its own personality.

1. It has an incredibly easy layout which is SO SO important for business books.

2. It isn't a single concept that is reiterated differently over 250 pages ... unlike most other books in its class it has 250 pages of things to say.

3. It has been written through experience and trial/error not conjecture of what could work.

4. The companion website (and GREAT list of reference books available through his Amazon store) offers useful tools to help the readers.

While I do think it is a standout book in its category, a few things that would make it a more useful tool (as opposed to just a book) would include:

- Add a section that consolidates the 100+ examples so they are easy to pull out in the future.

- A perforated "reference card" that sums up all of the key points of PNI so people could stick up on their office wall, use it for meetings, etc. Think IDEO method cards in a single card that you can rip out of the book.

- Make the tests & tools in a template form that we can download from the website to use on a per project basis.



If I were given space for a comment on the back cover of this book it would be:

"Personalities... we all have them; our companies often don't. Rohit shows through experience what will give you the 'make it or break it' advantage simply by sharing your personality with customers. It is a new business world out there and PNI will help show who you really are."

This books declares something along the lines of "most business books reveal their big idea by the 5th chapter and then spend the next 10 chapters making the same point over-and-over." My collection of half read business books is proof of this statement.

When I finish reading a book (or at least the core parts), I write up a personal summary to review later (school habits die hard). For most books, my summary is usually a simple top 10 list.

My notes from this book are almost a dozen pages long.

This book does a beautiful job of delivering value across the "how they did it" to "how you can do it" spectrum. Rohit's writing style is perfect for "snacking"/quick-reference and for extended sittings.

These are the sections of the book I have already referenced during my own presentations/writings/recommendations for clients:
- Elements of personality
- How to be unique / how to be authentic / how to be talkable
- Four barriers to personality
- Personality moments
- Three methods of getting attention
- Today's buying cycle
- Ten individual marketing techniques (and examples of each)
- How to's, including: make your brand more likable, rethink your small print, empower your employees, and build authority

I highly recommend picking this book up. If you work in marketing, I am sure you will find yourself quoting/referencing parts of this book many times over the next few years!

If you love cats, and you love the Web, this book is for you! Innovative, creative and funny! Take time to look over all the Web sites in the book -- there's lots of great material (and great cat photos too!).

In a format that reminds me of the old Mad magazines, Jon Mathis and Mary Shomon have compiled a book of web sites for cats called "Scratching the 'Net" that would make a great gift for anyone who loves both computers and cats. My favorite site was for Ross Purr-oh, who is apparently still running for president (backed by United We Purr, of course!). Shaper Claw has several pages of its on-line catalog, featuring items such as the Spray-Away Robot, for those times when the cat just can't be there to protect its territory.

From the web sites to the tool bar (including such buttons as Back to Sleep, Open One Eye, and Find Toys), this book is definitely a cat's eye view of the Internet.

I give it 5 purrs and a good lick!

Best book to receive for Christmas: light, smart and fun to read! Pokes fun at humans without offending cats; G-rated for the whole family and cat-lovers from 2 to 82. I'll never again sit at my computer without wondering what my cat Tiger has been up to overnight.

This may become your favorite "coffee table" book, as it is not one to read once and put away. You'll find yourself coming back again and again to pore through this devilishly delightful spoof of web pages for cats. Just spend a few minutes absorbing "Deepcat Chowdown's 'The Seven Spiritual Laws of Laziness' " and if you aren't chuckling with delight, you have no sense of humor at all. Every page is designed to tickle and titillate, with outstanding success.

I don't like cats. Never did. I'm a dog person, but reading this funny book (someone gave it to me), made me laugh out loud. I hope the authors come up with something as great for dog lovers! It was a perfect break from the ever so serious world of the net.

If you work in a pediatric practice which serves children, you will find yourself turning to this book again and again. It has very helpful and complete text and pictures. Our pediatric residents use it as a primary board review text. I highly recommend it. Anyone want to buy a Nelson's???

I bought this to study for the pediatric boards and it was very helpful for the picture session. I've also found it extremely helpful everyday in seeing patients especially the dermatology section.

Another ubiquitous book. A "must have"....or "must have owned". Too big. People just buy it for the pictures anyway, has anyone really read the text in Zitelli's? Most people use it as an atlas to review for boards...My logic is, if you're gonna just use it for pictures, why not google images? There are other atlases out there that are less cumbersome and cheaper. Plus, do you think the pedi board people will take a picture right out of a well-known text?

Useful as a bookend or coffe table a-la Kramer in Seinfeld.

This is the finest text a pediatrician can own for daily practice, board brush up and companion to the standard textbooks. It can fill many gaps inherent in the nature of pediatric training and is eminently relevant. If the authors never pen another things, they can be forever proud of this work. Brava.

This is undoubtedly a must-have reference for anyone in pediatrics. This has a great collection of color images & is well-organized. The new edition is definitely weightier, but there is more text & more diagrams. Considering the cost, it's probably not worth getting the new edition if you already have the older one. However, if you're buying, buy the new one.

Relevent, thoughtful, thought-provoking. The space beside each day's reading is a great way to keep notes, prayer concerns etc.

I was looking for a devotional book that would give me a simple outline but informative spiritual messages, which I could develope my knowledge into experiences... that would be beneficial for me spiritually. I was very happy to view the subject of chapters that where interesting, and realistic in growth opportunities of learning simple knowledge, that could be applied during my christian walk on this earth.

I am looking forward to reading my daily devotionals and making notes in my fantastic journal, that will assist me in experiencing God day by day!

EXTREMELY good insights and teaching w/ room to write your thoughts, Great for a couple to use for their daily devotions or for just yourself. Not the usual thoughts/teachings/yada yada that you find in most devotiobals. Far above the pack!!

my fault i should have looked at the inserts. i have gone through other studies by the same author and am looking forward to beging this one, right after i finish the one to which i have already commited myself.

A real thought provoking devotional with the last paragraph has a real "can you hear me"? which I have to say "Amen".

A MUST READ for any beginner. If you're looking for your first book on Stocks, look no more, just buy this one.

This book is highly reccomended for all beginners. This book will give you the basis for everyting you want to know about the stock market. Period!

I loved this book. It talked about every facet of the stock market, but didn't go overboard with jargon. I knew absolutely nothing about stocks and after reading this book I am ready to learn more. It was well written, interesting, and, unlike some investing books, the author was not trying to sell anything. This is the perfect book for anyone who wants to invest but has no knowledge of the subject. I really enjoyed this book.

This well written book gives the beginner investor the information needed to understand investing in stocks.

The book goes through setting your goals, assesing your risks and rewards. It teaches you about common and preferred stocks and the basics of buying and selling stocks.

There is a chapter on different investment strategies and then the book takes you into fundamental and technical analysis of a stock.

Finally the book touches on mutual funds, rights, warrants, and options.

All in all this is an excellent book and is one that any beginner investor will learn a lot from.

This book was an easy read to learn the basic terminology. And it's a nice reference book with a good "stock" glossary at the back of the book. After this, you'll be ready to read something a little for philosophical like Peter Lynch's masterpiece "One Up On Wall Street".

For some reason, as a Christian single in her 20s, I have always been wary of reading books about single life. Maybe it's because they're aimed towards dating and preparing for marriage, or the never been married. I was single but I wasn't dating, and I wanted some reassurance and encouragement that I was doing the right thing, and I couldn't seem to find anything that spoke directly to my situation. But after I came across Kerri's book, I decided to buy it and I'm very glad I did. It's very different from all the other books out there in that it deals specifically with waiting for true love to come your way. I'm not sure why, but considering that waiting is so important for Christians and has a lot to do with faith, there seems to be nothing out there for singles which deals with this. 'If I'm Waiting on God...' is very honest in that Kerri asks many questions I've asked myself: 'What if I never meet The One? 'What if I've missed him? If I'm still not ready when will I ever be?' These questions are impossible to answer, and I can only assume given that practically every book geared towards singles tends to be about dating or never being married , that people are simply too scared to approach them. I am so thankful that Kerri wrote this book because otherwise I would probably still be wondering if I was the only Christian single in the whole world who had questions about how long I would have to wait. I found myself empathising with her in almost every chapter; especially when she voices her fears and insecurities in the chapters 'What If' and 'Sunday'. Even if we've never questioned God's ways and timing directly, I'm sure we've all felt overwhelmed by doubts and scared it just doesn't happen. This book is refreshingly honest, funny and very real. I wish more books aimed at single people were like this.

I loved this book so much! It is the true story of Kerri's dating life up until she met her husband. All of the stories are written according to what really happened, yet, full of funny insight as to what Kerri was really thinking through it all. I highly recommend it to anyone looking for a sweet, comical, and romantic story.

I related to a lot of her stories. She was funny, but with a good message for single women. It never hurts to hear that we need to focus on God being the only man we need!

Such an honest depiction of dating. Even if you've dated a lot or even just had a long relationship this book is so easy to relate to. Kerri Pomarolli is so real in her struggles as well as her triumphs. Easy read, very entertaining and thought provoking. I highly recommend it.

A delightful and insightful look into the life of a Christian single twenty-something year old woman. From the first to the last page, the author's wit and honesty carry this book. I look forward to reading more from this author.

This is another good book of logo ideas. Great for inspiration. Nicely laid out and the pages are of good quality glossy paper. Very nice book for my collection.

This series is a must have for any designer. Not only is it great for ideas, but a nice tool to have when a wishy-washy client just isn't sure what they want. If you are a serious designer, you must own all the Logo Lounge books.

Always a fan, the assemblage of brands from every corner is impressive and helpful. The Lounge has always been and continues to be a wonderful resource for jump-starting logo block.

Great book for inspiration and search for the right ideas. This time RockPub. is making few more pages showing how the logos work in the graphic design environment.

I was excited to see foreign companies using the latest styles in advertisement, like the russian phone company "BeeLine."

Wold highly recoment this book for a graphic design major and advertisement.

Whether you are fresh out of college or a seasoned Senior designer, you will find this book an amazing resource of ideas, trends and just plain good design.

We actually have purchased every volume and they keep getting better and better. Logo Lounge 3 is no different in terms of the unique talent chosen to be showcased in this edition.

If you need a design spark look no further, this is the book of choice.

[...]

I found that this book had a great many resources online for finding physicians within particular specialties (i.e. one site for radiology doctors, one site for cardiology doctors, etc), but did not have mention of any sites that put all specialties and regions together. One such site to find a doctor is http://www.appointmentnet.com, or even WebMD... although Appointment Net has the easiest search for finding doctors, and even allows you to make appointments and renew prescriptions online.

The web is like the Tower of Babble - jammed with information but difficult to sort out. This book is an invaluable guide to the many, often confusing, sources of online health information. Buy it. Use it. Profit from it.

I found this book to be extremely valuable. Not only does it immeasurably help you to research healthcare and related issues, but it is an excellent reference for understanding how to research healthcare providers. My wife and I will keep this on our short list of resources for good living.

When I was diagnosed with cancer three years ago and spent a lot of time researching the disease and its treatment, "Healthcare Online" was exactly the kind of book I needed but didn't have. It's clear and easy-to-use, though quite sophsticated in its research assistance, and very, very helpful in providing ways to separate out the valid information from the misleading or phony stuff. In the areas I researched intensively, it lists all the sources I eventually found for myself, plus some very useful sites I never discovered. I often counsel newly-diagnosed individuals with my disease and now will pass on this book as a gold mine for their own inquiries.

Healthcare for Dummies validates the Internet as a research tool. It provides qualified healthcare sources with which to help ourselves, our families and friends.
I needed immediate information to help my mother cope with my Father who has Alzheimer's. I not only found organizations with information on Alzheimer's, but sources for my Mother (the caregiver) to contact for guidance and assistance.
Healthcare is rarely one issue. This guide can assist in the search for information on conditions, treatments as well as insurance and life stage issues -- all available on the Internet.