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Online Books sorted by Average customer review: high to low .

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Kill Everyone: Advanced Strategies for No-limit Hold 'em Poker Tournaments and Sit-n-go's
Published in Paperback by Huntington Press (2007-09-30)
Authors: Lee Nelson, Tysen Streib, and Kim Lee
List price: $29.95
New price: $22.99
Used price: $23.93

Average review score:

A Must Read
Helpful Votes: 1 out of 1 total.
Review Date: 2008-05-02
I think this book will help anyone. From a beginner to someone who has played in tournaments. It's more appropriate for those with some knowledge and strategies of their own, but really anyone can benefit from this book.

Same level as Harrington's books
Helpful Votes: 2 out of 2 total.
Review Date: 2008-04-25
This is a great tournament book! They discuss so many new concepts that hasn't been mentioned before in book form. These concepts can be found in different poker forums as in 2+2 forum. One of the concepts that is mentioned is bubble effect. They will discuss how to calculate the real value of your chips in different situations in a tournament and how it will effect your decisions. Many of the concepts are very helpful for sit and go as well, especially when you want to squeeze in to the money often. I highly recommend this great book. The authors have done a great job writing this.

If you play poker seriously, you need this book!
Helpful Votes: 3 out of 3 total.
Review Date: 2008-05-17
I was a little skeptical, if not curious as to what would be written in this book and as to how useful the advice would be. I had read Kill Phil and thought that the ideas were very basic and not very applicable to intermediate and advanced players. When I spent my money on Kill Everyone and read I could not stop reading. Why? Because the 2008 Aussie Millions main event was coming up and the book focuses on bubble play, equilibrium strategies and prize pools and equities; concepts which are very important in the major events. All the money in poker is to be made in or around the bubble and when approaching the final table. Kill Everyone is the best for these situations and therefore very much worth the read. Part one of the book shows how to accumulate chips early on and I found a particular example useful for me in the 2008 Aussie Millions Main Event. For No Limit Hold'em Tournaments this book sets the new precedent. Lee's latest book Let's Play Poker is brilliant for sit and go's. Use these books to improve your skills and reach your poker playing potential.

Essential addition to the library of every tournament player
Helpful Votes: 6 out of 6 total.
Review Date: 2008-03-29
If you play freeze-out tournaments (Anything else played today?) you'll find this book to be an essential source-book and reference. An understanding of the concepts and examples presented will give any player a better foundation from which to make decisions - and from which to approach the optimum decision at critical points.

The discussion of play on the bubble is alone worth much more than the price of the book. For example the authors present analysis of how often you should push as a function of your bubble factor (ratio of equity loss from losing to equity gain from winning the confrontation) and your opponent's calling frequency. Most players know intuitively that you should push more frequently when (a) your bubble factor is greater and (b) your opponent is more likely to call. But a chart showing the results of the calculations gives insight that can't be gotten otherwise.

One short section attacks the myth that the big stack should call liberally to knock out small stacks. That discussion alone can make the difference between just finishing in the money and making a big win. If you have ever called or raised a bit loosely to knock out small stacks only to find that you've doubled up one or more and made them into real competition while crippling yourself then this section is must reading.

I could continue with examples, but the book is only 348 pages - probably shorter than my examples would be.

I do have a single criticism. The authors (properly) use the Independent Chip Model but without fully explaining the assumptions on which it relies. Like most other authors they do explain that it assumes equal skill for all players. However, they neglect to mention that it also relies on two other assumptions: (1) that all players will receive equivalent hands over the limited time of the tournament, and (2) that play is based on only your hand and statistical behavior of your opponents. If you're in the middle of a tournament, assumption (1) probably doesn't apply for the limited number of hands remaining, and in any given hand other things - tells for lack of a better word - frequently become more important than either of these assumptions.

Do yourself a favor and buy this book. But, be prepared to study rather than just read for it contains more, much more, than a list of starting hands and advice to play a tight aggressive game.

Great Book for Aspiring Tournament Winners
Helpful Votes: 6 out of 6 total.
Review Date: 2008-03-07
After reading Kill Phil, I knew this book would be really good. What amazed me was the amount of theory and math loaded in this book. Aside from 2+2 books, I have never seen a poker book with so much indepth analysis. The book has solid advice for all stages of any types of tournamenets. The calculations and decisions that have to be made very quickly will likely become second nature over time. I know it didn't take me long to get very comfortable with the KILL PHIL system and it worked out really well.

There are a number of study groups and Q & A forums on the web to help people understand parts of the book. It will probably not be the easiest poker book you've ever read. A lot of people are taking their time to ensure they understand each chapter before the go on to the next chapter. We can always use more books where the authors take the game and their writing seriously in an effort to help the readers. With effort on your part, you will see improvement in your game using the concepts explained in Kill Everyone.

I'm in agreement with the other reveiwers here, this is a 5 star book and is definitely worth your consideration if tournaments are your thing.

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Love, Acceptance and Forgiveness:Equipping the Church to Be Truly Christian in a Non-Christian World
Published in Paperback by Regal Books (1979-06)
Authors: Jerry Cook and Stanley C. Baldwin
List price: $12.99
New price: $3.47
Used price: $0.01
Collectible price: $12.99

Average review score:

Life/Ministry Changing
Helpful Votes: 0 out of 0 total.
Review Date: 2008-03-18
This book is amazing. I have studied under and spoken with Jerry Cook on many occasions and he and his ministry and this book have changed my life and my own ministry, i highly suggest any and every Christian and or minister (as they are the same thing) purchase this book and read it, and read it again.

It brings to light everything that is simple and right about Christianity and the church, and how we as members of the body of Christ should be ministering and living our lives.


I felt as if I was reading my heart
Helpful Votes: 0 out of 0 total.
Review Date: 2006-11-07
Jerry Cook puts into words my hearts cry!
He reminds me to hope and dream of what the Body of Christ could be.
I love this book so intensely it's looking rather worn.
After reading it over and over myself, I bought copies for my board and staff.
I even preached a sermon series inspired from its pages and encouraged my entire church to purchase and devour it!
If the people of God knew how to really love, accept and forgive, we would truly be Jesus with skin on.

PS...thank you Jerry Cook and Stanley C. Baldwin for letting the Holy Spirit use you to positively change THE church...

The ministry of the Church Jesus gave His life for
Helpful Votes: 0 out of 0 total.
Review Date: 2006-11-04
This book will ignite passion in you and equip you to do the work of the ministry. It's message expresses the heart and mind of our Heavenly Father and His desire and purposes for the church in the earth today. The church should be an active force in the world providing a place for the borken hearted to be healed and the captives to be set free.

An outstanding book for hungry Christians
Helpful Votes: 2 out of 2 total.
Review Date: 2005-07-21
I became familiar with this book back in the late 70's. This book has much to say to Christians who want to be actively and accurately involve in their Church and their faith. Love, Acceptance and Forgiveness lives up to its sub-title very well: Equipping the church to be truly Christian in a non-Christian world.

Practical Christianity
Helpful Votes: 5 out of 5 total.
Review Date: 2004-01-13
I sat down with this book and did not get up till I finished it. That is not amazing due to the few pages there are. The amazing part is how my faith, my worldview and my Chrisitanity was so radically changed by such a small book.

The Bible is the original text while this book if the Cliff Notes in applying the real Christianity.

I now see Jesus in the eyes of the homeless; the prisoner; the "pain in the neck" people and therefore my christian expression has changed.

Do Not read this book if you do not want to change your actions toward people.

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The Sexual Revolution 2.0: Getting Connected, Upgrading Your Sex Life, and Finding True Love -- or at Least a Dinner Date -- in the Internet Age
Published in Paperback by Amorata Press (2005-08-01)
Author: Regina Lynn
List price: $14.95
New price: $2.52
Used price: $0.80

Average review score:

Excellent introduction to an emerging phenomenon...
Helpful Votes: 0 out of 0 total.
Review Date: 2008-04-22
The first book by Gina Lynn, SexRev 2.0 is an amazing look at the many possibilities of sexuality with the tools of the modern world. Her prose style is very easy to read. Her writing is to the point and direct, as is her attitude toward sex and relationships. This book is a very good introduction to the new technology of this century, and how it can be used to enhance your love life. After reading Gina's column for some time, it is nice to hear her 'voice' in a longer narrative context. I love the fact that you can look at her writing and say to yourself "I know she is speaking from experience."

A Truly Revolutionary Look at Sex in the Digital Age
Helpful Votes: 2 out of 2 total.
Review Date: 2006-10-01
Regina Lynn's book starts with an interesting and believable thesis ... that a new technology (the internet) has caused as much of a change in contemporary sexual patterns and practices as another new technology (the pill and other means of effective birth control) did a generation earlier.

As the Sex/Tech editor for Wired Magazine (in itself a respected distribution point for information about things new and technical), Ms. Lynn is in an almost unique position to keep up with the latest in this field. She brings much of this expertise to bear in this book.

With chapters dealing with everything from meeting people on line to women's access to pornography, she covers many aspects of the intersection of these two domains ... one ancient and one as modern as can be. Computers make possible powerful searches, which can bring people "together" who probably never could have met by chance in an earlier era. And women who would rather die than get caught sneaking down to Sam's Smut Shack to buy a dirty book from some pimply-faced clerk who went to school with their son can (and, the evidence suggests, do) go on line and download reading and viewing materials that suit their intersts.

She goes on to deal with things like sex toys, breaking up in the internet age, and a whole host of other issues.

But in the end, the end is (as Ms. Lynn says, optimistically, at the end of her book) much the same as the beginning:

"The future of sex is just that: sex, only better.
"Dig it."

Time to upgrade to Sex Rev 2.0!
Helpful Votes: 3 out of 3 total.
Review Date: 2007-01-18
There is no doubt that sex and tech are forever linked in our world and Regina Lynn's Sex Rev 2.0 is an entertaining, educational, and provocatively personal account of where these two fundamental forces in our lives currently stand. Regina does a marvelous job guiding the reader through the complexities, not only explaining the technology involved, but also the do's and don'ts to bring this material into your real life in a positive, healthy, and exciting way! In these times of extreme sexual oppression in this country, Regina should be recognized as sexual freedom fighter. I can't wait to see what version 3.0 has in store for us.

great read!! for the 4th wave
Helpful Votes: 3 out of 3 total.
Review Date: 2006-09-30
A smart savy guide to life love aqnd the internet. This is the real sex and web. It is both inteligent and entertaining and , well written . It's an easy guide to usiing texh to best advantage in social setting.. When left on a table necver fails to ignite conversation.

A sane approach to sex online
Helpful Votes: 4 out of 4 total.
Review Date: 2006-10-04
Regina Lynn does what so few manage to do: explain the basics about online sexuality without throwing her readers into a panic. Lynn provides a landscape of some of the ways that the Internet can *enhance* one's sexuality and sex life while most other books instill fear about this phenomenon in the average person. Sure, people become addicted to cybersex; people also become addicted to Twinkies. But most people are able to eat their Hostess products in moderation. And most people who choose to engage in online sexual activities -- or at least explore their options -- will do so to improve an in-person relationship, or use it to explore an aspect of their sexual identity they want to "try on" in a safer environment. Lynn writes with the notion that most people are simply curious about sex and the Internet as she paves the way for people to learn how the virtual world can improve their romances ans sex lives in the physical one. And she educates with compassion, humor, and savvy.

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Access Denied: The Complete Guide to Protecting Your Business Online
Published in Hardcover by McGraw-Hill Companies (2001-08-10)
Authors: Cathy Cronkhite and Jack McCullough
List price: $24.99
New price: $2.78
Used price: $0.01
Collectible price: $24.99

Average review score:

Key points in plain English
Helpful Votes: 1 out of 1 total.
Review Date: 2002-05-18
I really enjoyed this book. It was straight forward, to the point and provided some great best practices as solutions to some common security problems. A major problem with security is management. Too often the people making the important decisions do not understand the information that they are given.

As the authors point out, Managers and technical staff speak different languages and that is the key problem here. Managers that read this book will gain a clear understanding of the problems that the IT staff faces, and IT people that read this book will understand the management side and will know how to speak to non-technical staff.

This book is a perfect introduction to security and related business concerns.

Great overview, a lot of food for thought
Helpful Votes: 1 out of 1 total.
Review Date: 2002-05-09
This is a really good introduction to security for non-technical and IT personnel. It covers a lot of subject matter including disaster planning, and writing a security policy. This book is an excellent resource for managers who need a clue. It is written better, more organized and more helpful than "Secrets and Lies" and other similar books. I recommend this book for anyone that needs a good overview of security. You may not be a CISSP after you finish it but you will understand what a CISSP is saying.

Great overview and introduction
Helpful Votes: 1 out of 1 total.
Review Date: 2002-05-07
This book is a great overview of security and policy development. This is not a technical book, it does not teach you the specifics of any particular OS, or how to configure software. It does ask key questions, and gets you thinking about security programs and business practices. The policy template is an added bonus. I gave this book to my manager to help convince her that we needed to look at security differently and budget for it.

Great for beginners
Helpful Votes: 3 out of 3 total.
Review Date: 2003-08-05
This book is a great starter book on information security! I was wading though my copy grumbling "I know this, this, this...", when it occurred to me that I am not the intended audience.

For some time, one of my friends was asking me for a good book on security for somebody who knows absolutely nothing about it. I gave him "Access Denied" - and now he is hooked. Several weeks has passed by and he is already asking for "Hacking Exposed"...

"Access Denied" covers a wide range of security-related topics. The book is well written, logically organized and have everything to appeal to the beginners in the security field, those curious about modern (if not cutting edge) security topics and those migrating to security from other IT fields.

Anton Chuvakin, Ph.D., GCIA, GCIH is a Senior Security Analyst with a major information security company. His areas of infosec expertise include intrusion detection, UNIX security, forensics, honeypots, etc. In his spare time, he maintains his security portal info-secure.org

Great introduction
Helpful Votes: 3 out of 3 total.
Review Date: 2001-12-30
This book is a great introduction to security concepts and procedures. I've used it as a resource for college papers and I have used the templates to start a security policy. I recommend it to anyone that needs a well written primer on security.

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Do It Wrong Quickly: How the Web Changes the Old Marketing Rules (IBM Press)
Published in Paperback by IBM Press (2007-09-23)
Author: Mike Moran
List price: $24.99
New price: $6.00
Used price: $5.00

Average review score:

From newfangled marketing, to newfangled direct marketing, to the newfangled you. It's time to take hold of Internet Marketing!
Helpful Votes: 0 out of 0 total.
Review Date: 2007-12-18

I liked this book. It seemed to be written for an audience of older timer marketing professionals who have not taken the plunge into the Internet world. The target audience seems to have followed the rule "If it ain't broke, then don't fix it," and they followed that rule too long and now they are not very effective marketers. Such people will get a lot from this book if they intend to continue working as a marketing professional. It covers Internet Marketing, and how to get comfortable doing it.

The book is comprised of just 9 chapters:

1. They're doing wonderful things with computers
2. New wine in old bottles
3. Marketing is a conversation
4. Going over to the dark side
5. The new customer relations
6. Customers vote with their mice
7. This doesn't work for me
8. This doesn't work where I work
9. This stuff changes too fast

It is well organized and well written. And it was very easy to read. My first pass on it involved reading the summary of Section 1 which lead me directly to the chapter summaries for chapters 1 to 3. Then I read the summary for Section 2, which lead me directly to the chapter summaries for chapters 4 to 6. Lastly I read the summary for Section 3, which lead me directly to the chapter summaries for chapters 7 to 9. It all made perfect sense. And in no time I was done with the book.

What these old time marketers who read this book will learn is that marketing is not totally new in our Internet Age. Instead, the Internet just offers new twists on old marketing approaches. Marketing used to be done through passive mediums. But the Internet with Web sites and email have made it possible to do marketing as a give and take process. Marketing is now about building relationships with customers rather than simply winning customers.

As the author says in the book: Marketing is now a conversation, and feedback from your customers helps you adjust what you do every day.

Sometimes what you will do will not be well received or produce good results. These are instances that the title of the book is referring to (Do It Wrong Quickly). As long as you adjust your tactics quickly, nobody is going to hold you liable for not doing it right the first time. We all make mistakes. And we all hopefully learn from our mistakes. The point of the book is that companies that perform Internet Marketing in order to build good relationships with their customers will come out ahead in the competitive world of business. 4 stars!

A Must Read!
Helpful Votes: 1 out of 1 total.
Review Date: 2008-03-12
A direct hit on how the web is revolutionizing marketing!

More importantly, "Do It Wrong Quickly" is packed full of advice and tips for small businesses to leverage the Internet to take the lead in their marketplace, even against the titans!

Refreshing Presentation on a Complicated Issue
Helpful Votes: 1 out of 1 total.
Review Date: 2008-01-14
What makes this book such a great reading experience is the fact that Mike Moran has left no one out. We all come to this new arena of web marketing with a sense of uncertainty. This book allows you to preview the most promising networking solutions available on the web today, and encourages you to get out there and find (or invent!) some of your own.

Do It Wrong Quickly is a very entertaining read that is thick with relevant information. Ignore it at your own peril.

Practical, strategic, fun--this book is worth reading
Helpful Votes: 1 out of 1 total.
Review Date: 2008-01-12
This is an excellent book that is worth taking the time to finish. Mike breaks down complex information into tips that readers can use immediately. Plus, his humor and comedic timing make reading the book a fun learning experience. Adult learners who need an introduction into the value of Web marketing will find this book useful.

An Excellant and Entertaining Introduction to Internet Marketing
Helpful Votes: 1 out of 1 total.
Review Date: 2008-01-04
Mike Moran's second book, "Do It Wrong Quickly", has something for every reader. The seasoned marketer will no doubt garner at least a few new ideas (though probably more than a few) to try, whether in innovative ways to start the conversation with customers, or in how to effectively listen to the customer in the Web Age. A novice to the field will quickly realize the growing importance of the internet marketing field and some of the fundamental changes that are a result of all companies, big or small, risking their reputations in the public forum.

You even get to delve into numbers a bit, with the discussion of web metrics and how looking at the factors involved in running your website can dramatically increase your number of conversions. To go along with the prospect of learning something you didn't know, there is the added benefit of Mike's friendly and funny writing style. He also provides useful and interesting examples, sprinkled in just enough to always keep the material fresh and entertaining. I highly recommend this book to everyone seeking to learn more about internet marketing, or even just to learn more about how the Web has changed the way we do (successful) business today.

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Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers
Published in Hardcover by Voyager Media, Inc. (2008-05-16)
Authors: Newt Barrett and Joe Pulizzi
List price: $24.95
New price: $17.45

Average review score:

Yes, You CAN Reach Your Customers!
Helpful Votes: 1 out of 1 total.
Review Date: 2008-07-17
Anyone who wants to take their company to the next level by gaining hightened exposure to their target market, Get Content.Get Marketing. is their newest, simplest tool! Bravo to Mr. Barrett and Mr. Pulizzi for tying opportunities together on the ever changing electronic highway. This book is fun, easy to read, easy to digest and best of all, easy to implement.

The way we reach our customers is evolving daily and whether you own a small business or a large corporation, there's no longer a reason to say, "I have a great product or service, but how do I let people know about it?" Read the book!

Best Business Book For Small Business
Helpful Votes: 1 out of 1 total.
Review Date: 2008-07-03
Most contemporary business books should be in the humor genre as far as small business owners are concerned. Not Get Content Get Customers, this slim book deserves your roughest treatment. Mark it up, dog ear it, spill coffee on it, and tear through it. If there was one book you could keep out of your competitors' hands, this would be the one.
With traditional media becoming less effective, and almost all our new clients telling us they looked at our Website (HopeHealth.com) before calling us -- it was time to re-think our marketing from top to bottom. Get Content Get Customers is a step-by-step "get er done" guide to making your business visible to anyone who may be interested enough to search for your ilk.
Once the rules of the road are established, the case studies are invaluable. No theories here. It's all real world, tested advice. It's clear Pulizzi and Barrett, the authors, believe in Content Marketing because the subject matter is delivered with passion, and makes for an interesting and "relevant" read.
This advice is easy-to-follow, and easy to implement. Garden variety websites, enhanced with free downloadable software are all you need. Then only your creativity is the limit to how effective your content marketing will be. Highly recommended!

A timely how too that should be standard reading for most marketers
Helpful Votes: 1 out of 1 total.
Review Date: 2008-07-02
"Get Content. Get Customers." is well thought out, easy to read and highly relevant. While the title might lead one to believe that it's all about the web, the book effectively ties together all elements of modern-day marketing and links them to the spinal column of the internet.

I am amazed that in a field changing as quickly as modern marketing that the authors have been able to get much information into the book that is this timely. I found easy to follow-constructs, timely examples and dozens of items which will lead me to do additional research and continue learning.

Content Marketing works!
Helpful Votes: 1 out of 1 total.
Review Date: 2008-06-19
We had the opportunity to watch firsthand how content marketing benefitted our organization, The Greater Naples Chamber of Commerce. The book's co-author, Newt Barrett, worked with us to make significant improvements in our print and online publications. The book does a great job of telling our story and that of many organizations who are putting content marketing to work successfully.

We now have a monthly magazine, Business Currents that generates great readership and great revenue--3X as much as our old Chamber publication. Our website is getting 6X as many visitors as it did before its transformation into a content-rich online home for The Chamber.

Just as the book describes, everything came down to understanding what issues are most important to our target audience--the regional business community--and delivering relevant and valuable content consistently, month in and month out. Content marketing has benefitted our members, our community, and our organization. Content marketing really works. Our organization is living proof.

Must Reading for Everybody in Marketing
Helpful Votes: 3 out of 3 total.
Review Date: 2008-06-29
I'm familiar with Barrett and Pulizzi from their blogs. And I'm a true believer in content marketing. So when I heard they had a book coming out, I was first in line to buy it. I was eager to see what kind of content they were going to deliver, and they've lived up to my expectations.

'Get Content. Get Customers.' goes well beyond the information available in their blogs, on their websites and in their print articles. These guys are high caliber professional writers and it shows. The book is a great read, but it's much more than that.

I had pens, highlighters, and those sticky page markers at hand while I read. I highlighted passages, wrote notes in the margins, and transcribed business ideas into a notebook. It reminded me of college, only I don't remember ever being as jazzed about my studies as I was devouring this book.

Barrett and Pulizzi went well beyond an academic treatise of what "content marketing" is. They took the Harvard Business School approach and told the stories of 15 different companies and how they leveraged content marketing for business success. You get all the hows and whys. The stories are fun to read and, like every well told story, they're memorable.

This book should be required reading in every business school in the country. It explains a fundamental shift in the way products and services are sold, and every person in business needs to understand it.

It belongs on every professional marketer's bookshelf - well-thumbed through and dog-eared.


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The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture
Published in Hardcover by Hunt Street Press (2008-03-01)
Author: Denise Shiffman
List price: $24.95
New price: $16.06
Used price: $16.95

Average review score:

Wonderful book!
Helpful Votes: 0 out of 0 total.
Review Date: 2008-06-27
Very up-to-date book. Right on top of one of the most important Megatrends of 21st century, the empowerment of the people, Shiffman helps marketers to work with all this new media available these days.
It's worth every penny!

Great work
Helpful Votes: 0 out of 0 total.
Review Date: 2008-06-02
I couldn't put it down...I received it as a gift from a friend and fellow consultant. You have nailed the challenge, precisely and relevantly. I have translated the book to apply it to my work, Healthcare (largely hospital) marketing...and while Revolution Health goes a long way towards all you recommend, we providers need to run, not walk, to keep pace. Transparency driven by third parties who take our data and compare it to others, coupled with a more knowledgable and demanding purchaser (aging boomers), followed by a growing number of wired new users (who's having babies and raising young families..)...the tools and ideas you generate are EXACTLY what we need to consider as we try to reach these key audiences.

Thanks for the exercise!!!!

Superb book on Marketing Now!
Helpful Votes: 0 out of 0 total.
Review Date: 2008-05-10
Excellent book on the evolution of marketing in our fast-paced, extremely connected world. It's taken old marketing concepts and shown their evolution along with the emergence of new marketing opportunities and challenges.

This is really the textbook for marketing now.

Steller Book on Changing Digital Marketplace
Helpful Votes: 1 out of 2 total.
Review Date: 2008-03-31
Thank you author Denise Shiffman for your thorough research and stellar writing in The Age of Engage. I read your book yesterday in one-sitting! I appreciate your work and how you accurately frame our new online digital economy.

Great job!



To engage audiences marketers must rethink, reshape, and reinvent their thinking and behavior. Think outside the box.
Helpful Votes: 4 out of 5 total.
Review Date: 2008-03-23

This book was a good read. It did not set my world on fire because over the past year or so I've been reading quite a few marketing books on how to incorporate blogs, comment sites, and social networks into the marketing plan of a business plan. In a way, it's just another of the many books that are flooding the book market regarding Internet marketing.

The book is sweet, though. It's pretty to look at. It's well outlined and well written. And, oh, the pictures of the author I have spotted on her Amazon profile, LinkedIn profile, and her book's own Web site and blog indicate she is a knockout appearance-wise. The best parts of this book in my humble opinion are the real-world examples about how to open meaningful interactions with potential customers.

The book points out well that traditional marketing involved the following approach: static, publish, inform, link, sell, and control. And now the marketing or Internet marketing approach involves live, interact, engage, tag, socialize, and collaborate. The new approach seems to take much more time from the marketer's perspective than the old approach. But the new approach costs so much less than the old approach. And the new approach is proving to be so much more effective.

The target audience for this book supposedly is marketers, communications experts, CEOs, and business owners. I highly recommend each of these people get a copy of this book to either learn something about Internet marketing done the right way, or to reinformce what they already know (or think they know) about Internet marketing. 5 stars!

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Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena
Published in Hardcover by AMACOM (2003-10-31)
Author: Brian H. Murray
List price: $27.95
New price: $18.27
Used price: $11.39

Average review score:

If your business has a web page you should read this
Helpful Votes: 14 out of 14 total.
Review Date: 2004-01-08
"Defending the Brand" is the definitive work in the field of protecting your brand presence on the Internet. I have read several books on Internet Security, site hijacking, and other problems of the Internet and even hold a security certification. I am not aware of any other book on the market today that explains so well the problems of malicious hackers and pranksters and how quickly they can destroy your brand name. The book is full of example after example of real-life problems that others have faced and solid advice on how to handle each of the various situations. Of course, it also has sound, positive steps you can take to help protect your brand from problems to begin with. Author Brian Murray doesn't give basic advice that is supposed to fit every situation but helps the reader to determine what factors make a situation warrant action, which ones are better off left alone, which ones might require legal action, and which ones trying to get a legal letter so they can further defame your brand name. Every business with an Internet presence should have a copy of this book. Using the Internet it is now possible to lose many years of positive customer relations in a matter of just a few days. You are responsible for knowing how to protect your company and yourself and this book will open your eyes.

Good phishing resource
Helpful Votes: 2 out of 2 total.
Review Date: 2005-01-17
Our company has been the victim of phishing attacks and it has been hard finding books that can help. Def the Brand was recommended to me by a friend and it has been very useful for some aspects. Defending the brand is not only valuable for marketing and legal professionals but I would call it a must read for security professionals given the changes in what we are dealing with. The book does a good job covering the different ways that other people on the Internet can use/abuse your corporate identity.

Defend the Brand
Helpful Votes: 5 out of 5 total.
Review Date: 2004-03-25
Wow, this book provides a tremendous amount of insite into the world of online brand management. New technology has created a new set of issues for brand managers and IP counsel. Ten years ago cybersquating, meta tag abuse and typo-piracy certainly weren't in my vocablulary. This is very informative book from someone who is very knowledgeable of what is going on in the online area......

Read this book if you want to save your companies reputation
Helpful Votes: 5 out of 6 total.
Review Date: 2004-01-22
Mr. Murray has changed my strategy on protecting our image and reputation in the marketplace. I knew that we had to closely monitor the use and licensing of our brand in the off-line world but this book opened my eyes to the on-line marketplace. There is nothing more valuable than our companies reputation and as a result of the great examples given, I've changed the way our digital marketing group operates with the Internet. Thanks Brian for this valuable contribution to preserving our shareholders investment.

Fascinating look at new threats to branding
Helpful Votes: 9 out of 9 total.
Review Date: 2005-10-03
Just a decade ago, defending your brand essentially meant ensuring that sidewalk vendors weren't hawking knockoffs of your goods. That has changed drastically with the explosive growth of the Internet, which has revolutionized retailing, but has also made it easier for thieves to hawk counterfeit product.

Leading brands are finding the Internet to be a perfect vehicle for reaching out to their existing customers and finding new customers. The flip side is that for every Internet marketing method there exists a nefarious online activity that exploits the power and goodwill of established brands. For example, rumors and fictitious product information can hurt companies' brands.

Never before have companies faced such a siege on their intellectual property and brands, so the publication of Defending the Brand is timely. In a fascinating depiction of today's threats, the book explains in lay terms how an organization can develop a strategy to fight brand thieves.

The eleven chapters are replete with real-world examples of how companies such as Home Depot and Disney have struggled to protect their brands online. The author furnishes effective advice on how companies can better deal with situations ranging from digital brand abuse to illegal distribution. At 250 pages, Defending the Brand is a quick and fascinating read.

Online
eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days
Published in Paperback by Weber Books (2008-01-16)
Author: Steve Weber
List price: $18.95
New price: $17.06
Used price: $17.15

Average review score:

Best reference for selling on eBay
Helpful Votes: 1 out of 1 total.
Review Date: 2008-03-23
This book not only is a great introduction to eBay, it's the best reference book to selling on eBay I've seen because of the extensive glossary, index and guide to those odd acronymns. It's also a realistic guide to selling -- no rose-colored classes. There are not too many illustrations in here but the ones there are a big help. This book is a keeper, I'm going to keep it within arm's reach. From the books I've seen, this one is the most up-to-date also.

Another Steve Weber How-To Book
Helpful Votes: 13 out of 22 total.
Review Date: 2008-02-25
This book is the third Steve Weber book I have read, the first two being "The Home-Based Bookstore" and "Plug Your Book." I was quite enthusiastic about both of Steve's earlier efforts because they were extremely helpful and Steve wrote both well. Those comments apply to this book also.

The marvelous thing about this book is that it starts with the basics and works up to advanced techniques and clever strategies. When I say basics, I mean the kind of information that someone new to eBay would find helpful. What do certain words mean? How do I, and fill in the blank. Steve covers everything you can think of as a newcomer to eBay. Yet, Steve moves quickly and someone going from occasional seller to wondering about setting up a business can move past the basics easily.

What more is there to learn? Steve provides great advice on where to find more stuff for your eBay business. He also provides guidance for evaluating quality and describing your merchandise. All this advice keeps in mind the need to satisfy customers so that they will give you positive feedback and keep coming back.

Just like those popular television commercials, this is the point where I say, but wait, there is more! Steve discusses how to track stock and where it is located. He reviews several software options to handle an expanding enterprise. Included in his advice are options for the most cost effective method of shipping. Steve then provides a lot of detail on how you can expand your customer base through various techniques for advertising your business. I think there are at least half a dozen techniques for getting your business exposed on the internet, including how to fare well with Google searches.

I am touching on just a few of the numerous topics in the fifteen chapters in this book. There are at least 140 sub-headings in this book covering more topics than I had considered when thinking about selling on eBay. With all this powerful information, Steve did something more amazing; he included input from others. [...]

As with any purchase you make, what you want to know is whether this book is worth buying. If you fancy yourself expanding into eBay as a business, or expanding a current eBay business, or you just want to know how eBay works, then this book is worth far more than its price.

One thing I always notice about self-published books is how well they are written. I was unable to find a single grammar error in this book. Therefore, not only is this book full of valuable information, but that information is nicely organized and reading about that information is a pleasure.

Self-help books often seem like they need help themselves. I have read many self-help books by people claiming to be experts in their particular field of endeavor. When you read these books, you quickly realize that the book babbles on about trivialities or the organization is poor. Worse, some of these books have errors that even a novice recognizes. To find a well-written self-help book by an author who has successfully used the techniques in that book is always a wonder. "eBay 101" is such a book.

Enjoy!

Note: The author provided me with a review copy of this book.

I've been a Powerseller on Ebay so I know the information in this one is stellar and here's why
Helpful Votes: 37 out of 40 total.
Review Date: 2008-02-19
I read this book from cover to cover, amazed (and wishing I'd had this one with me when I STARTED on Ebay). What author Steve Weber has done with this book is to gather the information that can take sellers years to learn and created a virtual seller's encyclopedia of tips for selling successfully on Ebay.


What this means to you - the potential seller on Ebay - is the chance to hit the ground running, avoid embarrassing blunders and come across as a professional seller, minimizing fumbles and keeping your customers happy and your profit margin...extremely profitable.

For the relatively modest price of this book, you'll get the expertise of an Ebay seller who has racked up $1.4 million dollars in sales to 130,000 customers. I"m surprised by how much he was willing to disclose, the kind of secrets many sellers hold near and dear.

Not only that but Weber had the wisdom to let other top sellers and users weigh in. They have written specific articles on such important areas as taking great photos, writing top descriptions, 10 major auction mistakes and how to milk market niches for maximum profits (rare fishing lures, vintage clothing or old video games are some examples.

Before you create your first listing, Weber suggests you do some research that I'd call "due diligence" or "taking a trial run to get a feel for Ebay." How do you do this? By being a buyer and actually bidding on items or using the Buy it Now feature to purchase 10 items. I think this is brilliant strategy, allowing potential sellers to get a feel for the buyer's end of things. You'll get a feel for dealing with someone you've probably never met face to face and the sense of novelty that comes from using an online auction site. Once you've been in a buyer's shoes, you have instant knowledge that should make you a better seller.

I wish I had the space to describe all the sections and related material in this book. From registering as a user to timing your auction, expanding your business and finding inventory, Weber explains every aspect of the Ebay selling process.

Consider this: he started out with $80, bought four bags of items and doubled his investment after selling only half of those items! From there he went on to sell enough to move from a tiny one-bedroom apartment to a nice house, all by himself. He makes a convincing case for the fact that if he can do it, so can you. I'm convinced, especially since I've used similar techniques and I know they work - and work well.

PLEASE NOTE: I have had the pleasure of reading and reviewing another of Mr. Weber's books, Plug Your Book. I'm including that information here for full disclosure but I have not ever been paid for any reviews of these books and my opinion is expressly my own. Both books are wonderful. If you are a writer, bookseller or interested in exploring ways to market yourself, books or sell on Ebay, Mr. Weber's books are "must reads". eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days

ebay 101-buy it!
Helpful Votes: 5 out of 5 total.
Review Date: 2008-03-25
This is one of the first books out with the newer format on ebay. Easy reading, easy to understand. I recomend it.

All the Tools you Need
Helpful Votes: 6 out of 6 total.
Review Date: 2008-02-24
Great book! Very insightful and readable. I've been selling on Ebay for 6 years and found this book to be both helpful for the beginner and the "Seasoned" Pro. All the Tools you'll need you be successful selling online.

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eBay: The Missing Manual
Published in Paperback by Pogue Press (2005-08-25)
Author: Nancy Conner
List price: $24.95
New price: $7.24
Used price: $7.00

Average review score:

Missing Manual on eBay
Helpful Votes: 0 out of 0 total.
Review Date: 2007-07-12
Great book in explaining all the aspects of safe buying and selling items on eBay!!! It has helped us enormously.

Whatever "it" is, you'll find it in the Missing Manual...
Helpful Votes: 14 out of 15 total.
Review Date: 2005-11-21
If there was one book I would suggest to anyone venturing into the waters of eBay, it'd end up being this one... eBay: The Missing Manual by Nancy Conner. This one covers it all.

Contents:
Part 1 - Buying on eBay: Ready, Set, Shop!; Bidding, Paying, and Following Up; Finding - and Getting - Bargains; Power Buying Strategies
Part 2 - Selling on eBay: Sell Stuff, Make Money; Honing Your Competitive Edge; Going from Hobby to Business; Specialty Selling; Cool Tools for Sellers
Part 3 - Finding Other eBayers and Getting Help; Finding Help
Part 4 - Appendixes: Where to Learn More; HTML for eBayers; Other Auction Sites; Index

Like all other eBay books, this one covers how to buy and sell on eBay. The writing's good, but there'd be nothing special if it stopped there. Where this book earns its keep is when it goes into areas I haven't seen covered in any other book. I've never seen a book go into any detail on other resources to learn about eBay, such as call-in internet radio shows and newsletters. I've never seen a book cover HTML in a small number of pages in order to allow the seller to create better auction pages. There's good coverage on third-party sites that give you more information on how to best price your auctions. There's even material on how to evolve from buying and selling as a hobby to running a business based on eBay. Package all this up with clear writing and numerous screen shots, and you really *have* found the missing eBay manual.

To paraphrase eBay's latest ad campaign... "Whatever you're looking for, you'll find *it* in eBay: The Missing Manual"...

Fantastic Book
Helpful Votes: 4 out of 4 total.
Review Date: 2006-09-10
Best book I have read about eBay. Very comprehensive, detailed and well written. Hard work went into producing this book.
It is both for beginners and beyond.

A good introduction, but probably due for an update
Helpful Votes: 4 out of 4 total.
Review Date: 2006-03-19
This is a great starter book for anyone curious about buying or selling on eBay. My only issue is that the book could probably use a refreshing. eBay is a very dynamic property and this book was probably written at least a year ago.

SELL AMERICAN!!
Helpful Votes: 6 out of 12 total.
Review Date: 2006-02-23
Are you one of the millions of people who buy and sell on eBay? If you are, then this book is for you! Author Nancy Conner, has written an outstanding book that will help you get to the site, get registered, and get going.

Conner, begins by showing you everything you need to get going on eBay. Then, she shows you how to bid on eBay auctions with confidence. The author continues by showing you how to search better than the competition and bid smarter. In addition, she then shares other secrets serious shoppers use to prevail on eBay. The author also introduces eBay tips and tricks. Then, the author shows you how to hone in on your strategy for a competitive edge. Next, she shows you how to turn your eBay hobby into a part- or full-time business. Next, the author shows you how to get in on the action and create a sales niche within eBay's specialty auctions. Then, she briefly describes the software that you can use on eBay. The author continues by presenting general and specialized discussion groups, both on and off eBay, that will help you make satisfying connections. Finally, she covers a Learning Center just for newbies, a Help page, interactive help via live chat or e-mail, a centralized Services page, a site map, discussion boards, and more.

After reading this excellent book, you'll be using eBay like an old pro. In other words, this book was will help you ramp up your eBay experience--find more bargains, build better auctions, and close more sales.


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