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Used price: $23.93

A Must ReadReview Date: 2008-05-02
Same level as Harrington's booksReview Date: 2008-04-25
If you play poker seriously, you need this book!Review Date: 2008-05-17
Essential addition to the library of every tournament playerReview Date: 2008-03-29
The discussion of play on the bubble is alone worth much more than the price of the book. For example the authors present analysis of how often you should push as a function of your bubble factor (ratio of equity loss from losing to equity gain from winning the confrontation) and your opponent's calling frequency. Most players know intuitively that you should push more frequently when (a) your bubble factor is greater and (b) your opponent is more likely to call. But a chart showing the results of the calculations gives insight that can't be gotten otherwise.
One short section attacks the myth that the big stack should call liberally to knock out small stacks. That discussion alone can make the difference between just finishing in the money and making a big win. If you have ever called or raised a bit loosely to knock out small stacks only to find that you've doubled up one or more and made them into real competition while crippling yourself then this section is must reading.
I could continue with examples, but the book is only 348 pages - probably shorter than my examples would be.
I do have a single criticism. The authors (properly) use the Independent Chip Model but without fully explaining the assumptions on which it relies. Like most other authors they do explain that it assumes equal skill for all players. However, they neglect to mention that it also relies on two other assumptions: (1) that all players will receive equivalent hands over the limited time of the tournament, and (2) that play is based on only your hand and statistical behavior of your opponents. If you're in the middle of a tournament, assumption (1) probably doesn't apply for the limited number of hands remaining, and in any given hand other things - tells for lack of a better word - frequently become more important than either of these assumptions.
Do yourself a favor and buy this book. But, be prepared to study rather than just read for it contains more, much more, than a list of starting hands and advice to play a tight aggressive game.
Great Book for Aspiring Tournament Winners Review Date: 2008-03-07
There are a number of study groups and Q & A forums on the web to help people understand parts of the book. It will probably not be the easiest poker book you've ever read. A lot of people are taking their time to ensure they understand each chapter before the go on to the next chapter. We can always use more books where the authors take the game and their writing seriously in an effort to help the readers. With effort on your part, you will see improvement in your game using the concepts explained in Kill Everyone.
I'm in agreement with the other reveiwers here, this is a 5 star book and is definitely worth your consideration if tournaments are your thing.

Used price: $0.01
Collectible price: $12.99

Life/Ministry ChangingReview Date: 2008-03-18
It brings to light everything that is simple and right about Christianity and the church, and how we as members of the body of Christ should be ministering and living our lives.
I felt as if I was reading my heartReview Date: 2006-11-07
He reminds me to hope and dream of what the Body of Christ could be.
I love this book so intensely it's looking rather worn.
After reading it over and over myself, I bought copies for my board and staff.
I even preached a sermon series inspired from its pages and encouraged my entire church to purchase and devour it!
If the people of God knew how to really love, accept and forgive, we would truly be Jesus with skin on.
PS...thank you Jerry Cook and Stanley C. Baldwin for letting the Holy Spirit use you to positively change THE church...
The ministry of the Church Jesus gave His life forReview Date: 2006-11-04
An outstanding book for hungry ChristiansReview Date: 2005-07-21
Practical ChristianityReview Date: 2004-01-13
The Bible is the original text while this book if the Cliff Notes in applying the real Christianity.
I now see Jesus in the eyes of the homeless; the prisoner; the "pain in the neck" people and therefore my christian expression has changed.
Do Not read this book if you do not want to change your actions toward people.

Used price: $0.80

Excellent introduction to an emerging phenomenon...Review Date: 2008-04-22
A Truly Revolutionary Look at Sex in the Digital AgeReview Date: 2006-10-01
As the Sex/Tech editor for Wired Magazine (in itself a respected distribution point for information about things new and technical), Ms. Lynn is in an almost unique position to keep up with the latest in this field. She brings much of this expertise to bear in this book.
With chapters dealing with everything from meeting people on line to women's access to pornography, she covers many aspects of the intersection of these two domains ... one ancient and one as modern as can be. Computers make possible powerful searches, which can bring people "together" who probably never could have met by chance in an earlier era. And women who would rather die than get caught sneaking down to Sam's Smut Shack to buy a dirty book from some pimply-faced clerk who went to school with their son can (and, the evidence suggests, do) go on line and download reading and viewing materials that suit their intersts.
She goes on to deal with things like sex toys, breaking up in the internet age, and a whole host of other issues.
But in the end, the end is (as Ms. Lynn says, optimistically, at the end of her book) much the same as the beginning:
"The future of sex is just that: sex, only better.
"Dig it."
Time to upgrade to Sex Rev 2.0!Review Date: 2007-01-18
great read!! for the 4th wave Review Date: 2006-09-30
A sane approach to sex onlineReview Date: 2006-10-04

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Key points in plain EnglishReview Date: 2002-05-18
As the authors point out, Managers and technical staff speak different languages and that is the key problem here. Managers that read this book will gain a clear understanding of the problems that the IT staff faces, and IT people that read this book will understand the management side and will know how to speak to non-technical staff.
This book is a perfect introduction to security and related business concerns.
Great overview, a lot of food for thoughtReview Date: 2002-05-09
Great overview and introductionReview Date: 2002-05-07
Great for beginnersReview Date: 2003-08-05
For some time, one of my friends was asking me for a good book on security for somebody who knows absolutely nothing about it. I gave him "Access Denied" - and now he is hooked. Several weeks has passed by and he is already asking for "Hacking Exposed"...
"Access Denied" covers a wide range of security-related topics. The book is well written, logically organized and have everything to appeal to the beginners in the security field, those curious about modern (if not cutting edge) security topics and those migrating to security from other IT fields.
Anton Chuvakin, Ph.D., GCIA, GCIH is a Senior Security Analyst with a major information security company. His areas of infosec expertise include intrusion detection, UNIX security, forensics, honeypots, etc. In his spare time, he maintains his security portal info-secure.org
Great introductionReview Date: 2001-12-30

Used price: $5.00

From newfangled marketing, to newfangled direct marketing, to the newfangled you. It's time to take hold of Internet Marketing!Review Date: 2007-12-18
I liked this book. It seemed to be written for an audience of older timer marketing professionals who have not taken the plunge into the Internet world. The target audience seems to have followed the rule "If it ain't broke, then don't fix it," and they followed that rule too long and now they are not very effective marketers. Such people will get a lot from this book if they intend to continue working as a marketing professional. It covers Internet Marketing, and how to get comfortable doing it.
The book is comprised of just 9 chapters:
1. They're doing wonderful things with computers
2. New wine in old bottles
3. Marketing is a conversation
4. Going over to the dark side
5. The new customer relations
6. Customers vote with their mice
7. This doesn't work for me
8. This doesn't work where I work
9. This stuff changes too fast
It is well organized and well written. And it was very easy to read. My first pass on it involved reading the summary of Section 1 which lead me directly to the chapter summaries for chapters 1 to 3. Then I read the summary for Section 2, which lead me directly to the chapter summaries for chapters 4 to 6. Lastly I read the summary for Section 3, which lead me directly to the chapter summaries for chapters 7 to 9. It all made perfect sense. And in no time I was done with the book.
What these old time marketers who read this book will learn is that marketing is not totally new in our Internet Age. Instead, the Internet just offers new twists on old marketing approaches. Marketing used to be done through passive mediums. But the Internet with Web sites and email have made it possible to do marketing as a give and take process. Marketing is now about building relationships with customers rather than simply winning customers.
As the author says in the book: Marketing is now a conversation, and feedback from your customers helps you adjust what you do every day.
Sometimes what you will do will not be well received or produce good results. These are instances that the title of the book is referring to (Do It Wrong Quickly). As long as you adjust your tactics quickly, nobody is going to hold you liable for not doing it right the first time. We all make mistakes. And we all hopefully learn from our mistakes. The point of the book is that companies that perform Internet Marketing in order to build good relationships with their customers will come out ahead in the competitive world of business. 4 stars!
A Must Read!Review Date: 2008-03-12
More importantly, "Do It Wrong Quickly" is packed full of advice and tips for small businesses to leverage the Internet to take the lead in their marketplace, even against the titans!
Refreshing Presentation on a Complicated IssueReview Date: 2008-01-14
Do It Wrong Quickly is a very entertaining read that is thick with relevant information. Ignore it at your own peril.
Practical, strategic, fun--this book is worth readingReview Date: 2008-01-12
An Excellant and Entertaining Introduction to Internet MarketingReview Date: 2008-01-04
You even get to delve into numbers a bit, with the discussion of web metrics and how looking at the factors involved in running your website can dramatically increase your number of conversions. To go along with the prospect of learning something you didn't know, there is the added benefit of Mike's friendly and funny writing style. He also provides useful and interesting examples, sprinkled in just enough to always keep the material fresh and entertaining. I highly recommend this book to everyone seeking to learn more about internet marketing, or even just to learn more about how the Web has changed the way we do (successful) business today.


Yes, You CAN Reach Your Customers!Review Date: 2008-07-17
The way we reach our customers is evolving daily and whether you own a small business or a large corporation, there's no longer a reason to say, "I have a great product or service, but how do I let people know about it?" Read the book!
Best Business Book For Small BusinessReview Date: 2008-07-03
With traditional media becoming less effective, and almost all our new clients telling us they looked at our Website (HopeHealth.com) before calling us -- it was time to re-think our marketing from top to bottom. Get Content Get Customers is a step-by-step "get er done" guide to making your business visible to anyone who may be interested enough to search for your ilk.
Once the rules of the road are established, the case studies are invaluable. No theories here. It's all real world, tested advice. It's clear Pulizzi and Barrett, the authors, believe in Content Marketing because the subject matter is delivered with passion, and makes for an interesting and "relevant" read.
This advice is easy-to-follow, and easy to implement. Garden variety websites, enhanced with free downloadable software are all you need. Then only your creativity is the limit to how effective your content marketing will be. Highly recommended!
A timely how too that should be standard reading for most marketersReview Date: 2008-07-02
I am amazed that in a field changing as quickly as modern marketing that the authors have been able to get much information into the book that is this timely. I found easy to follow-constructs, timely examples and dozens of items which will lead me to do additional research and continue learning.
Content Marketing works!Review Date: 2008-06-19
We now have a monthly magazine, Business Currents that generates great readership and great revenue--3X as much as our old Chamber publication. Our website is getting 6X as many visitors as it did before its transformation into a content-rich online home for The Chamber.
Just as the book describes, everything came down to understanding what issues are most important to our target audience--the regional business community--and delivering relevant and valuable content consistently, month in and month out. Content marketing has benefitted our members, our community, and our organization. Content marketing really works. Our organization is living proof.
Must Reading for Everybody in MarketingReview Date: 2008-06-29
'Get Content. Get Customers.' goes well beyond the information available in their blogs, on their websites and in their print articles. These guys are high caliber professional writers and it shows. The book is a great read, but it's much more than that.
I had pens, highlighters, and those sticky page markers at hand while I read. I highlighted passages, wrote notes in the margins, and transcribed business ideas into a notebook. It reminded me of college, only I don't remember ever being as jazzed about my studies as I was devouring this book.
Barrett and Pulizzi went well beyond an academic treatise of what "content marketing" is. They took the Harvard Business School approach and told the stories of 15 different companies and how they leveraged content marketing for business success. You get all the hows and whys. The stories are fun to read and, like every well told story, they're memorable.
This book should be required reading in every business school in the country. It explains a fundamental shift in the way products and services are sold, and every person in business needs to understand it.
It belongs on every professional marketer's bookshelf - well-thumbed through and dog-eared.

Used price: $16.95

Wonderful book!Review Date: 2008-06-27
It's worth every penny!
Great workReview Date: 2008-06-02
Thanks for the exercise!!!!
Superb book on Marketing Now!Review Date: 2008-05-10
This is really the textbook for marketing now.
Steller Book on Changing Digital MarketplaceReview Date: 2008-03-31
Great job!
To engage audiences marketers must rethink, reshape, and reinvent their thinking and behavior. Think outside the box.Review Date: 2008-03-23
This book was a good read. It did not set my world on fire because over the past year or so I've been reading quite a few marketing books on how to incorporate blogs, comment sites, and social networks into the marketing plan of a business plan. In a way, it's just another of the many books that are flooding the book market regarding Internet marketing.
The book is sweet, though. It's pretty to look at. It's well outlined and well written. And, oh, the pictures of the author I have spotted on her Amazon profile, LinkedIn profile, and her book's own Web site and blog indicate she is a knockout appearance-wise. The best parts of this book in my humble opinion are the real-world examples about how to open meaningful interactions with potential customers.
The book points out well that traditional marketing involved the following approach: static, publish, inform, link, sell, and control. And now the marketing or Internet marketing approach involves live, interact, engage, tag, socialize, and collaborate. The new approach seems to take much more time from the marketer's perspective than the old approach. But the new approach costs so much less than the old approach. And the new approach is proving to be so much more effective.
The target audience for this book supposedly is marketers, communications experts, CEOs, and business owners. I highly recommend each of these people get a copy of this book to either learn something about Internet marketing done the right way, or to reinformce what they already know (or think they know) about Internet marketing. 5 stars!

Used price: $11.39

If your business has a web page you should read thisReview Date: 2004-01-08
Good phishing resourceReview Date: 2005-01-17
Defend the BrandReview Date: 2004-03-25
Read this book if you want to save your companies reputationReview Date: 2004-01-22
Fascinating look at new threats to brandingReview Date: 2005-10-03
Leading brands are finding the Internet to be a perfect vehicle for reaching out to their existing customers and finding new customers. The flip side is that for every Internet marketing method there exists a nefarious online activity that exploits the power and goodwill of established brands. For example, rumors and fictitious product information can hurt companies' brands.
Never before have companies faced such a siege on their intellectual property and brands, so the publication of Defending the Brand is timely. In a fascinating depiction of today's threats, the book explains in lay terms how an organization can develop a strategy to fight brand thieves.
The eleven chapters are replete with real-world examples of how companies such as Home Depot and Disney have struggled to protect their brands online. The author furnishes effective advice on how companies can better deal with situations ranging from digital brand abuse to illegal distribution. At 250 pages, Defending the Brand is a quick and fascinating read.

Used price: $17.15

Best reference for selling on eBayReview Date: 2008-03-23
Another Steve Weber How-To BookReview Date: 2008-02-25
The marvelous thing about this book is that it starts with the basics and works up to advanced techniques and clever strategies. When I say basics, I mean the kind of information that someone new to eBay would find helpful. What do certain words mean? How do I, and fill in the blank. Steve covers everything you can think of as a newcomer to eBay. Yet, Steve moves quickly and someone going from occasional seller to wondering about setting up a business can move past the basics easily.
What more is there to learn? Steve provides great advice on where to find more stuff for your eBay business. He also provides guidance for evaluating quality and describing your merchandise. All this advice keeps in mind the need to satisfy customers so that they will give you positive feedback and keep coming back.
Just like those popular television commercials, this is the point where I say, but wait, there is more! Steve discusses how to track stock and where it is located. He reviews several software options to handle an expanding enterprise. Included in his advice are options for the most cost effective method of shipping. Steve then provides a lot of detail on how you can expand your customer base through various techniques for advertising your business. I think there are at least half a dozen techniques for getting your business exposed on the internet, including how to fare well with Google searches.
I am touching on just a few of the numerous topics in the fifteen chapters in this book. There are at least 140 sub-headings in this book covering more topics than I had considered when thinking about selling on eBay. With all this powerful information, Steve did something more amazing; he included input from others. [...]
As with any purchase you make, what you want to know is whether this book is worth buying. If you fancy yourself expanding into eBay as a business, or expanding a current eBay business, or you just want to know how eBay works, then this book is worth far more than its price.
One thing I always notice about self-published books is how well they are written. I was unable to find a single grammar error in this book. Therefore, not only is this book full of valuable information, but that information is nicely organized and reading about that information is a pleasure.
Self-help books often seem like they need help themselves. I have read many self-help books by people claiming to be experts in their particular field of endeavor. When you read these books, you quickly realize that the book babbles on about trivialities or the organization is poor. Worse, some of these books have errors that even a novice recognizes. To find a well-written self-help book by an author who has successfully used the techniques in that book is always a wonder. "eBay 101" is such a book.
Enjoy!
Note: The author provided me with a review copy of this book.
I've been a Powerseller on Ebay so I know the information in this one is stellar and here's whyReview Date: 2008-02-19
What this means to you - the potential seller on Ebay - is the chance to hit the ground running, avoid embarrassing blunders and come across as a professional seller, minimizing fumbles and keeping your customers happy and your profit margin...extremely profitable.
For the relatively modest price of this book, you'll get the expertise of an Ebay seller who has racked up $1.4 million dollars in sales to 130,000 customers. I"m surprised by how much he was willing to disclose, the kind of secrets many sellers hold near and dear.
Not only that but Weber had the wisdom to let other top sellers and users weigh in. They have written specific articles on such important areas as taking great photos, writing top descriptions, 10 major auction mistakes and how to milk market niches for maximum profits (rare fishing lures, vintage clothing or old video games are some examples.
Before you create your first listing, Weber suggests you do some research that I'd call "due diligence" or "taking a trial run to get a feel for Ebay." How do you do this? By being a buyer and actually bidding on items or using the Buy it Now feature to purchase 10 items. I think this is brilliant strategy, allowing potential sellers to get a feel for the buyer's end of things. You'll get a feel for dealing with someone you've probably never met face to face and the sense of novelty that comes from using an online auction site. Once you've been in a buyer's shoes, you have instant knowledge that should make you a better seller.
I wish I had the space to describe all the sections and related material in this book. From registering as a user to timing your auction, expanding your business and finding inventory, Weber explains every aspect of the Ebay selling process.
Consider this: he started out with $80, bought four bags of items and doubled his investment after selling only half of those items! From there he went on to sell enough to move from a tiny one-bedroom apartment to a nice house, all by himself. He makes a convincing case for the fact that if he can do it, so can you. I'm convinced, especially since I've used similar techniques and I know they work - and work well.
PLEASE NOTE: I have had the pleasure of reading and reviewing another of Mr. Weber's books, Plug Your Book. I'm including that information here for full disclosure but I have not ever been paid for any reviews of these books and my opinion is expressly my own. Both books are wonderful. If you are a writer, bookseller or interested in exploring ways to market yourself, books or sell on Ebay, Mr. Weber's books are "must reads". eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days
ebay 101-buy it!Review Date: 2008-03-25
All the Tools you NeedReview Date: 2008-02-24

Used price: $7.00

Missing Manual on eBayReview Date: 2007-07-12
Whatever "it" is, you'll find it in the Missing Manual...Review Date: 2005-11-21
Contents:
Part 1 - Buying on eBay: Ready, Set, Shop!; Bidding, Paying, and Following Up; Finding - and Getting - Bargains; Power Buying Strategies
Part 2 - Selling on eBay: Sell Stuff, Make Money; Honing Your Competitive Edge; Going from Hobby to Business; Specialty Selling; Cool Tools for Sellers
Part 3 - Finding Other eBayers and Getting Help; Finding Help
Part 4 - Appendixes: Where to Learn More; HTML for eBayers; Other Auction Sites; Index
Like all other eBay books, this one covers how to buy and sell on eBay. The writing's good, but there'd be nothing special if it stopped there. Where this book earns its keep is when it goes into areas I haven't seen covered in any other book. I've never seen a book go into any detail on other resources to learn about eBay, such as call-in internet radio shows and newsletters. I've never seen a book cover HTML in a small number of pages in order to allow the seller to create better auction pages. There's good coverage on third-party sites that give you more information on how to best price your auctions. There's even material on how to evolve from buying and selling as a hobby to running a business based on eBay. Package all this up with clear writing and numerous screen shots, and you really *have* found the missing eBay manual.
To paraphrase eBay's latest ad campaign... "Whatever you're looking for, you'll find *it* in eBay: The Missing Manual"...
Fantastic BookReview Date: 2006-09-10
It is both for beginners and beyond.
A good introduction, but probably due for an updateReview Date: 2006-03-19
SELL AMERICAN!!Review Date: 2006-02-23
Conner, begins by showing you everything you need to get going on eBay. Then, she shows you how to bid on eBay auctions with confidence. The author continues by showing you how to search better than the competition and bid smarter. In addition, she then shares other secrets serious shoppers use to prevail on eBay. The author also introduces eBay tips and tricks. Then, the author shows you how to hone in on your strategy for a competitive edge. Next, she shows you how to turn your eBay hobby into a part- or full-time business. Next, the author shows you how to get in on the action and create a sales niche within eBay's specialty auctions. Then, she briefly describes the software that you can use on eBay. The author continues by presenting general and specialized discussion groups, both on and off eBay, that will help you make satisfying connections. Finally, she covers a Learning Center just for newbies, a Help page, interactive help via live chat or e-mail, a centralized Services page, a site map, discussion boards, and more.
After reading this excellent book, you'll be using eBay like an old pro. In other words, this book was will help you ramp up your eBay experience--find more bargains, build better auctions, and close more sales.
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