Internet Books

Film is all about the image, and Bruce Block gives you a visual toolkit. With this book, you can construct images that help to tell your story, set the mood, and control how the image affects the audience. He helps you build your film shot by shot. His techniques, illustrated with new art and images from films, will make any film stronger and all filmmakers more confident and creative. Many of Hollywood's leading directors have benefited from his expertise. Now the rest of us can, too. I highly recommend this book.

There are plenty of books out there about how to write a great screenplay. But film is a VISUAL medium, and books about telling stories VISUALLY are few and far between. Not only does Bruce Block have a superior instinct for visual composition, but he's able to explain the often complex relationships between subjects, light, color and motion in ways that are easily accessible. If you're interested in writing or directing movies, THE VISUAL STORY will help you immeasureably along your career path. And if you just like to see movies, this book will give you insights into cinematic storytelling elements you've always FELT, but probably never before recognized. This is an essential book for anyone who loves to make or enjoy motion pictures.

I teach a class called "Story" at Los Angeles Film School and this book is on my Recommend Reading List for all students but I especially tout it to cinematography, production design and directing majors. There are many books that talk about the basics (shot size, 180 degree rule, etc.) but if you want to go beyond that to find out what kinds of choices the great filmmakers make and why, this is the book with the answers.

One thing young filmmakers and students often fail to understand about the auteurs and master directors is that they base their shots on what serves the story, not the fact that the shot "looks cool." I love the fact that author Bruce Block talks so much about the need for the visuals to follow and reflect the ups and downs of the underlying story structure. I also love the fact that that he takes film theory and shows the filmmaker how to apply it. Ordinarily, film theory and film practice are two separate worlds.

I never thought I'd find a film book I liked better than the first edition of "The Visual Story," but now I have: It's the 2nd edition, which has a bigger, easier-to-read format, many more color illustrations and more, updated examples. The students who've taken my advice and read this book are blown away by it. I believe it should be mandatory reading for anyone who is in the film business or who hopes to be.

I am a visual person. I'm currently taking a film class and had to purchase The Visual Story for class. Let me first say that I am an aspiring filmmaker. I have an incredible library of handpicked books catering to any and all aspects of the filmmaking experience and this is by FAR among the very top of my selections! It is really terrific at not only explaining concepts very concisely, but it also is full of real visual examples. Terrific book. Buy it! You'll be glad you did.

This book has been a great reference and learning aid. From start to finish it gives you a great insight of Visual Studio 2008 and the versatility of this program. There are many step by step examples of the many uses of Visual Studio 2008 as well as many tips and web site references. From building application programs (such as smart client and web applications) to accessing data(by using XML or SQL Server) this is a great reference for any programmer. I would strongly suggest that this book become a part of any programmers library.

This book is good for a first overview of what and how do to with VS 2008.
The reader should have minimum programming skils, not a dummie at all.

This is exactly what you need to get started with Visual Studio 2008. Whether you are a novice programmer or an experienced developer this book has something for you. It is a very easy read and has a basic step by step approach throughout. For anyone interested in programming with Visual Studio 2008 or if you just want a good reference guide, I would highly recommend this book.

I haven't read the entire book yet, but my initial impressions are that it is an excellent beginning book for Visual Studio 2008. It also touches on some topics not immediately related to Visual Studio, such as modern programming practices, which I found valuable as a junior programmer.

If you are a veteran Visual Studio user, this book is probably too basic for you.

Most of the chapters are overviews, rather than in-depth coverage of any one topic. However, the content is very practical and concise, and contains a lot more useful information per chapter than some more poorly written books would.

From what I can tell, this book is very similar to the previous edition for Visual Studio 2005, with much of the same text. This new version includes mostly the same chapters, with a few new chapters on new features - notably AJAX and LINQ. The new JavaScript debugging does not appear to be covered, which would have been nice.

The new book is missing a few chapters that were in the 2005 edition - one on SQL Server Reporting Services and another one on Using Enterprise Library.

The omission of Reporting Services is unfortunate, since that is a popular alternative to Crystal Reports. (The 2008 edition still has the Crystal Reports chapter that the 2005 book had.) However, if you are going to use Reporting Services you'll probably get a separate book for that anyway. And perhaps the RS chapter was left out of this 2008 book in anticipation of SQL Server 2008 (scheduled for release later in 2008).

All in all, this is an excellent overview and introduction to Visual Studio 2008. If you have a little .NET programming experience and want to learn more about the basics of Visual Studio development, this book is for you.

This book is an excellent guide to Web design. It is very well written with practical information. The reading is easy and very interesting. I reccommend it very much.

"Web Design and Marketing Solutions for Business Websites" is the first book on web design to focus on integrating marketing, customer service, accessibility, and web standards into the design process. It's an accessible, clear, and up-to-date resource on best practices for modern business- and service-oriented websites.

Kevin Potts begins the book by pointing out that the internet is now an essential medium for businesses of all shapes and sizes; at the same time, customers are more sophisticated than in the early days of the internet, and have little patience for poorly designed websites. In order for a company to present an effective presence on the web, it "must deliver beyond customer expectations; better content, sharper design, smarter architecture, and more proactive communication and interaction are all components of websites that produce exceptional results for corporations."

In the first chapter, the author begins by outlining what a company's website should be doing:

* Marketing, selling products, & promoting services
* Providing customer support & company information
* Creating branding & market awareness

He then covers planning, researching, and selling the design (or redesign) within the company, then moves on to a brief overview of platforms and technologies.

The rest of the book proceeds to show the designer how to create an effective and compelling site for his or her client. He covers content creation, accessibility, architecture & navigation; essential sections of a company website such as the Homepage, About page, Products, and Support pages; error pages, print-friendly pages, legal considerations, and SEO; email marketing, RSS, and advertising campaigns and metrics.

This book is an amazing collection of diverse information presented in a clear and concise fashion. It's not intended as an in-depth treatment of any of the subjects he covers--rather it's an invaluable checklist of essential tools and considerations for designing a top-notch company website.

"Web Design and Marketing Solutions for Business Websites" has become a valuable addition to my reference library, and it is one that I know I will reach for first when I am planning a new or redesigned business or service website.

"Web Design and Marketing Solutions for Business Websites," by Kevin Potts,was first brought to my attention by my wife, Adrienne, a website designer whose business, Cloud Islands, develops business identity plans for internet marketing.

She recommended it to me as an extraordinarily useful text. I've found it particularly readable, including the chapters on platforms, content management, standards-based development, and other topics which normally are either over my head or simply difficult to read.

Potts' chapters on content and SEO are cogent, provide excellent examples, and are as useful as any I've ever read. The book is only several months old, so he is even using illustrations from Google Analytics new web configurations.

It's published by [...], which is a publishing house run by and for web designers.

I don't often recommend books for other people's professional libraries, but this one is proving very useful to me.

Although this book sounds like a "tech" book, it is far from it. It only contains about two pages of actual code total. I highly recommend this book for anyone who runs a small to medium-sized business where you interact with your web design company directly, or any executive who has to interface with the web development team.

It could also be good for web designers who have been AWOL for the last half-decade or more, or people new to the business who want to learn. Although you won't learn any HTML, CSS, or JavaScript, you will learn stuff that no one else has published in one handy volume. Great for a day at the park - leave your laptop at home. I've written a far-more extensive review on my blog, so search for my name if you feel the need to read really long reviews before buying, but if I can save you some time, just take my word for it and buy it if the above describes you.

Just leafing through this book I got so many good ideas. The CD that comes with the book is good, and it helped to see some of the stuff in action. The advice on good composition and selecting colors was really helpful, because I'm not always sure if my designs are going to be OK with anyone but me. Now I know some of the "rules" and also know when it's OK to break them. The ideas for how different people and businesses can use web sites was also an eye-opener, and it's clear that this author really knows a lot about marketing and graphic design, not just about the web. It's an all-around great book, and I recommend it to everyone who has or wants a great web site.

In working with computer and teaching web design for over the past three years there is always new ways to learn something you never knew before. This book has provided me with new ideas and techniques but overall there's not anything that makes it standout from the rest of the pack.

In the 270 pages topics like design, e-commerce, layout, web tools, text and page building, graphics, color and structure, table, frames and layers as well as multimedia, hyperlinks and lists are usually what come with any design book.

Also this book in not in color and the areas like CSS, DHTML and image maps were not included. While the cd-rom does allow you to learn at you own pace overall this book made for the beginner rather than for the true designer

I bought Ms. Ulrich's Using Excel 2000 last year, and found her writing to be very readable, and her knowledge to be extensive. When I saw this book, Web Design Virtual Classroom, I was surprised to see she was writing about a creative topic, and had to check it out --- and I'm very glad I did. The book is great, again in her very friendly, readable style, and the CD is informative too. I would recommend this book to anyone who needs to design a web site for business or personal use, and to anyone trying to figure out which software to use and how to go about the whole web design process. Her insights and practical advice are terrific, and I really learned a lot about a subject I thought I already knew.

Laurie Ulrich has written a thoughtful introduction to web design.
This book covers the most popular methods of creating websites (Dreamweaver, GoLive, Frontpage, and hand-coding HTML) and helps you evaluate which might be best for you. It goes on to help you understand some of the basic ways each can accomplish specific tasks. Without going into extraneous details (which would require several books to cover), Ms. Ulrich gives a broad and lucid overview of how to make sense of these programs to create well-conceived website design.
This is actually her stong point in this book - the conception of how to create the kind of website which will best express and realize the goal you desire. She helps you visualize (with the help of many good examples) what might or might not work for you, and how to evaluate it for yourself.
After having read the excellent "Dreamweaver 4 -Virtual Classroom" which she co-authored with Robert Fuller, and several other Dreamweaver books, I had some of the technical abilities to create cool stuff. However I hadn't had any overview of design, and felt a little overwhelmed by the possibilities. "Web Design - Virtual Classroom" cleared a lot up for me, and I now feel a lot more confident about being able to create sites that won't look like a Jackson Pollock hangover.

I teach "Internet Marketing" at New York University. I always recommend that anyone active or interested in e-commerce should at least learn the ins and outs of web design. Even if you don't want to be a web designer, you should at least have a basic understanding of how websites are built. This book serves two great purposes:

1. If you want to actively pursue web design, this book will serve as a great reference and introduction.
2. If you just need to understand how websites are built, this book will serve as a great way to introduce you to web design so you can talk intelligently about HTML and web design.

I have more books than I need on Dreamweaver, CSS, PHP, and web design. And very few have been read thoroughly. But I intend to study this book from cover to cover. Here is what I like about this book:

1. The first couple chapters have helped me figure out what to put on the web site. It accomplishes this with a systematic approach that stresses what the visitor wants to see. (This is the kind of information I was searching for because I am weak in this area.)

2. The remaining chapters cover material with which I have experience, which makes it easy to absorb. But I can compare my previous understanding and decide if I need adjust my thinking. You don't need to spend much time with this book before gaining a deep respect for this author's practical knowledge and common sense approach.

3. I like her enumerated steps throughout her book. It's not wishy-washy. I thinks this comes from teaching the subject to classes.

4. I like the abundant number of references to useful web sites. Even though the book is about 500 pages, it cannot go deeply into every topic, but the author points you in right direction with references and advice.

This is book packed with a lot of good information and advice without getting into too much detail. I have plenty of other books that get into the nitty gritty.

Jenkins' book is part of what appears to be a new series from Wiley, with the theme of the L line express. This book offers a quick boot up into making your own website. The examples focus on a small commercial website. Well, at least initially, it's going to be a small website.

There is a balanced discussion between the design of a single web page and the overall layout of the entire website. For the former, graphics plays a big part, as you might expect. Two important packages, Illustrator and Photoshop, are considered, in which you can make the graphics. Both have more than adequate capabilities to do so. The text also teaches the basics about the different, common graphics formats - gif, jpeg and png. It suggests that you experiment with viewing the same underlying image, rendered in those formats and viewed in different browsers. These days, there should only be minor nuances. But if you are selling products where an accurate rendition matters, then it's a good step, to choose the best format.

Then the book also goes into how best to design the whole website. Vital to avoid confusing the visitor. The skills here are different from the visual layout aspects of single pages. If your background is in visual design, this part of the book can be especially useful. It teaches different and complementary skills that you should master.

This is a very good and well organized book on end-to-end web development. Although it is 500 pages, you can use it as a reference and skip around as well.

One of the major strengths as another reviewer points out is the presentation of the design phase i.e. who is the audience and how to appeal to them. This material is often lacking from other books.

While you may need other books to supplement this reference with respect to advanced coding, this will be all most people will need. Sue Jenkins is also the author of The Dreamweaver All-in-One Reference for Dummies, which is also an excellent, thorough presentation of what you need to know in plain and easy to understand language.

I read this awhile ago and am just going through a bunch of old books I have around still that I read and reviewing them :) This was I believe my very first 'programming' book I ever read and it brings back fond memories. This book will teach you things like what a variable is and a function...basic stuff but years later it is still helpful! I'd highly recommend it as javaScript hasn't even changed that much since this book was published I even reread it.

Very good book as in introduction to JavaScript. Clear and concise descriptions and examples, that actually work! This isn't a good book for the experienced programmer looking for a desk reference (though it's not too bad in that regards), but is a great book for someone wanting to get started with JavaScript.

This is a neat book. First, it is one of the best intros with useful examples. Part way through, Mr. Ford starts to show us 'Intelligent' apps like simple rule-based expert systems, search, and problem-solving. You can start the book knowing nothing about JS, and end up doing some quite sophisticated programming when you finish the book.

I looked at 10-15 books, and bought this one... it works! LISP and Prolog hackers take a look!

Ford begins with useful code samples to illustrate the basic grammar and syntax of JavaScript. In the second half of the book he provides an interesting introduction to programming techniques that could be adopted for use in any language. I teach a JavaScript course and this will be the text.

Web Dragons: Inside the Myths of Search Engine Technology explains everything you want to know about search engines (the so called "web dragons") and how they work. Before reading the book, you perhaps wonder why Witten and co-authors called search engines "web dragons". After reading the book, I'm sure you will understand why. Search engines are guardians of the world information and their power is formidable.

The approach is descriptive and historical rather than technical. Thus, the book is intended to a wide audience: people working with data, librarians, webmasters, but also search engine users who wants to know more about the tool they use everyday. The first author, Ian Witten, is involved in the data mining field (see for example the famous book Data Mining (Witten and Frank, 2005). The book thus makes many allusions to data mining applications. It is divided as follows:

* Setting the scene
* Literature and the web
* Meet the web
* How to search
* The web wars
* Who controls information?
* The dragons evolve

The two first chapters cover the history of search engines (starting from the very beginning: writing, etc.). You can easily skip these chapters (which maybe interesting to librarians for example) and start with the third one. There, you learn everything about the web, protocols, programming languages, etc. The strength of the book is to cover all these topics in a readable manner. You never face code or pseudo-code, only clear and interesting descriptions. The next chapter covers basics of search engine ranking (e.g. PageRank) in details and much more. Principal search engines are also introduced and explained. The following chapter (The web wars) explains the different ways of abusing such search engines (link boosting, term boosting, link farm, spam, etc.). The chapter is very interesting and instructing.

The next chapter (Who controls information?) points out the power of web dragons. They control world information and this raises privacy and copyright issues. Finally, the last chapter covers evolution of search engines. According to the authors, we are at the very beginning of information search. They focus on web communities that maybe the next step for search engine. As a conclusion, I recommend this book to anyone that is interested in how search engines work and especially how important they are for our society.

A true light in the chaos of web. The initial idea of web has been betrayed by modern search engines but it seems that anybody knows nothing it. This book tries to explain with a intriguing style the web search engine secrets and why most of us consider them "modern oracles".
I must notice that other books about search engine and in particular about Google too often yield into a sterile controversy; Web Dragons analyze most of very delicate questions with a pragmatic approach resulting in a really delicious reading suitable also for not technical people. Web Dragons will be a nice addition in every personal library.

This new book by Witten, Gori and Numerico covers the bases when it comes to understanding the good, the bad and the ugly about search engines and cyber-information access. Given the fundamental function that search engines provide for us: access to the Internet information treasure trove, Web Dragons provides insights into cyberspace not often made so accessible.
The book covers the spectrum including some in-context history and background on the workings of the internet, as well at the impact it is having on information, its availability and presentation. Of considerable interest and importance is its contribution to the discussion on cyber-ethics, control of information and who is guarding the guardians (dragons)!
The style is easy to read for both the novice and the well informed and will be a welcome addition to your library on web related books.

Anyone who has used a search engine - and who hasn't? - should read this book. It's a very approachable and coherent look at how search engines work, and their role in our information society. The theme of the books is sobering: for many people, access to the internet is through one site - a search engine that has become a "dragon" guarding access to a mine of information.

I particularly like the writing style; the (somewhat dry) humour and intriguing stories are engaging, and on-line tools that we use daily are shown in a new light. The book is suitable for the lay person, but is still engaging for the technically inclined. It provides details about how search engines really work using meaningful examples and illustrations, as well as the exposing the social implications.

Some of the important issues covered include the borderline between spam and content-targeted advertising, determining the authority of web pages compared with their popularity, and issues such as censorship, privacy and access to information. Topics range from the great library of Alexander to the most common misspellings of "Britney Spears" typed into Google.

This book looks set to become part of the computing canon, and would sit equally well on a shelf of technical books or a coffee table. You won't be able to use it to implement your next search engine - it doesn't go into that level of detail. But it's a thought-provoking read, and would be a great gift for the curious or technically inclined people in your life.

I already have books one and two in the Hyperlinkz series, so I was excited about getting book three. It's really good! Since I like computers, I like it because it involves a laptop. I think it's really cool that the kids can travel through the Internet that way. I'm looking forward to book four.

A little bit of history, a lot of fun. Ashley and Austin are up to the challenge of weaving through the musical web sites and resolving more than out of time and place issues. Again Robert Elmer brings us to a satisfactory conclusion and yet, whets our appetites for another crazy adventure.

From Fanny Crosby to a Macedonian Prison to the Ft. McHenry and our National Anthem, Ashley and Austin Webster take the reader on a musical adventure; and in the process, learn amazing facts. Robert Elmer's responsible enthusiasm for surfing ignites interest in learning through the use of imaginative fiction. In this Hyperlinkz series, time travel meets the Internet. A must read for all ages.

The HyperLinkz Series' "Web Jam" book (3rd in the series) is a delight! Clever, clever story line with an appeal to today's kids will challenge and entertain both boys and girls. The internet adventures of Austin and Ashley Webster catch the reader in a "don't want to put it down" mode as you whirl through the World Wide Web. Don't miss this one!

If you have a product and/or service worthy of selling, please do us all a favor: Right now, buy this book. When it arrives, USE IT IMMEDIATELY!!! And yes, I know I am yelling, thank you very much.

As far as I know, there is no other book out there that has such useful information that is this easy to implement with such immediate results. Measurable results are the gold standard in business. An increase in profits and return business are two of the side effects of using Stephanie's book. Thank you Stephanie for sharing such a gem with us.

Cheers,

Stephen
[...]

I am a web developer and I deal with issues described in Web Marketing for Small Businesses every single day. I would spend hours and sometimes days researching things that are presented in this book in a simple, clear and very well organized format.
This book is packed with practical recommendations for the small and not so small businesses who want to make money online.
Whether you are a small business owner or a search engine optimization marketer, in this book you will find tons of information you can use every day.
I am rating this book as 5 stars!

Marketing is probably the biggest challenge for small business owners and executives. We typically spend so much time running the business day to day that establishing and maintaining a marketing focus just doesn't happen. The accelerating pace of Internet marketing change makes it all that much more challenging.

Happily, Stephanie Diamond has written that rare book which both forces us to think in new and different ways about marketing issues-and simultaneously provides a detailed roadmap so that we can put those thoughts into action. Once you have finished the book, you will be ready to develop and deploy a successful Web marketing strategy.

Her new book, Web Marketing for Small Businesses, is a much-needed addition to the literature of online marketing. This book enables us first to grasp complex concepts and then to put them into practice with easy to follow steps. Even solopreneurs will find significant value in Stephanie's book. I know that I have already begun to implement several of the strategies about which she writes so knowledgeably.

Stephanie conveys so much valuable content in her book that it is difficult to do it justice in a short review. So, I will simply share some of my favorite stuff.
My 7 favorite lessons learned:

1. Making it easy for your Web visitors to buy from you is essential, but it's even more important to make it easy for them to tell your story to others. This is the key to word-of-mouth marketing. You must tell stories that are so compelling and memorable that dozens of others will be retelling your stories to dozens of others.
2. Power has shifted from sellers to buyers on the web. This means that your web presence must provide plenty of compelling content that makes it easy for buyers to take action. Don't give them an excuse to look elsewhere for essential information.
3. Develop a precise and in-depth understanding of your buyers. Create a `persona' for your buyer that makes her a flesh and blood human being for whom you can craft just the right messaging.
4. Simplify. Simplify. Simplify. Make it incredibly easy for your web visitors to understand why your products and services will provide perfectly tailored solutions for their most important needs.
5. Always think of what actions you want your visitors to take. Provide content within an information architecture that will lead your visitors to take those actions naturally and effortlessly. This action-focused approach applies to every part of your website.
6. Your website is effectively a direct response mechanism. Therefore think like a direct response copywriter and ask "so" questions. For example, "our widget is the lightest in the industry." So? Then finish the equation... "so you can carry it with you wherever you go."
7. You must do usability testing no matter how small your marketing budget. It's really just a question of recruiting several users who know nothing about your company, your products or your website. Put them in a room in front of a computer and let them figure out what your company and your products are all about-and what action you would like them to take. Keep repeating the process until even the most clueless user instantly and intuitively understands what your website and your company are all about.

7 step plan for "explosive business growth"

Plenty of variables may affect the business growth you can achieve by following Stephanie's seven step plan. But, because so many of us will never create a thoughtful and realistic plan on our own, her seven steps are just what the marketing doctor ordered to spark significant growth.

Stephanie devotes an entire chapter to each step with description, references, and examples. I think you will find just about the right amount of information in each chapter to begin developing and deploying your strategy. Here are bare-bones descriptions of the 7 steps:

1. Niche-precisely define your perfect customer and developer niche to match.
2. Brand-make it "obvious, repeatable, and ready for storytelling by the customers who will carry your message."
3. Story-tell stories about your company, its people and its products that are true, compelling, and unique. Make sure these stories are easy to retell.
4. Search-be easy to find on the web. Craft your content so that it is search engine friendly and so that it can be found quickly by your ideal customers.
5. Tactics-social media-carefully consider core social media methods such as business blogging, videos, podcasting and the social networks. You can experiment with each of these inexpensively and should probably choose one or two as a starting point to avoid straining always limited resources.
6. Tactics-tried-and-true-although for some small businesses these tactics may be somewhat unfamiliar, they have been effective online for a decade or more. Among these tactics are: eNewsletters, article marketing online press releases surveys and loyalty programs.
7. Results- you must continually reassess each of your online marketing initiatives to determine what's working, what's not, and what to change accordingly. Measurement online is easy and essential.

Plenty of practical elements in the book

Stephanie gives just enough description and explanation so that those of us who are not steeped in Internet technology and leading-edge marketing practices can understand fundamental principles. And, most importantly, she teaches us just how to put those principles into practice.

Throughout the book she provides worksheets that enable readers to begin laying out a practical plan for a successful Web marketing strategy. These worksheets lead you from where you are today to the new kind of thinking you'll require, to a definition of your customers and your niche, and ultimately to the action plans to execute your Web marketing strategy.

Thanks to Stephanie's book, developing a successful Web marketing strategy has now become eminently doable for even the smallest organization.

This book was a little better than OK, but I can't say that I particularly liked it. I'd love to rate it a 3.5 star, but I have to give it either a 4 or a 3. Well, I'll throw it a bone - voila! It gets a 4. The book has five sections and 19 chapters as follows:

I. What's new online? (1&2)
II. A new mindset (3-6)
III. Developing your 7-step action plan (7-15)
IV. Completed plan and beyond (16-19)
V. Appendix (A&B)

1. What's important to today's Web marketer?
2. Changing roles
3. Creativity and innovation
4. Think like a direct response copywriter
5. You're a publisher now!
6. Your new social media Web site
7. The 7-step action plan
8. Step 1: Niche
9. Step 2: Brand
10. Step 3: Story
11. Step 4: Search
12. Step 5: Content
13. Step 6: Tactics - Social Media
14. Step 6: Tactics - Tried and true
15. Step 7: Results
16. Putting it all together
17. Let the message work for you
18. Collaboration with colleagues and customers
19. Tracking your success
A. Bibliography
B. Worksheets

I loved Chapter 5 on being an infopreneur. But I would have liked more coverage on emailing, ebooks, webinars, and teleseminars.

The author has her own online marketing and design company called "Digital Media Works, Inc" which you can easily find by doing a Google search for that name. I was about as impressed with her company Web site as I was impressed with her book. Clearly this book is a marketing piece for her company.

It surprised me that a book on Internet Marketing only devoted one chapter (Chapter 6) to the ins and outs of designing a Web site. And it surprised me that a book on Internet Marketing that included a bibliography did not include more books (and current ones at that) on Internet Marketing. Chapter 14 covers email sigs, article marketing, online press releases, and ezines.

If you are interested in Social Media Marketing, then this book is one you may want to take a look at. It does a reasonble job discussing the subject. I was surprised there was not a chapter on blogging just after Chapter 6. I would have included a chapter on blogging there. Then at Chapter 13 I would have gone into marketing tactics used when blogging. I was surprised there was not a chapter on social networks (Linked In, MySpace, Facebook, etc.) just after Chapter 6. I would have included a chapter there on the social networking sites, and then at Chapter 13 I would have gone into the marketing tactics used when doing social networking. None of this was done. 3.5 stars!

PS. Other books I have read on this subject which have received favorable reviews from me on Amazon are: "The New Influencers" (ISBN: 1884956653), "Marketing to the Social Web" (ISBN: 0470124172), "The Age of Engage" (ISBN: 0979802806), and "Marketing in the New Media" (ISBN: 1551807319). None of these books were cited in the bibliography included in the instant book being reviewed.

This is a book which I was exactly looking for.Well written.

Clear, exaustive and perfect both for the novice with some time to devote to the subject and for the expert. A must have to understand in depth technical details without technicalities!

This book while a little old in the technology world was a fabulous introduction to an essential topic to anyone in e-commerce. Question: Any other books by this guy? Or is he still out there?All his sites are disabled!