Internet Books

Last 2 months I read 20 books about e-marketing issues and this book is the most structured and easy to read book i have ever read. They give visual examples and this makes the understanding more easy... If you want to please your customers please yourself with this book...

I am a final student who major in Marketing in City University of Hong Kong. I have got a lot of learning insight from this book. This book give me an overview of different types of loyalty and how it can uses in the e-commerce. This book is divide into three parts. The introduction of eCRM, the eCRM customer loyalty business process and the eCRM customer loyalty infrastructure. Actually, I agree very much that loyalty is very important especially for e-business to encourage customer to repeat purchase. This book also give many technical support to those who want to build an e-business to their business. This book gives me a lot and I hope you also can find something insides it such as me!

"Loyalty Marketing for the Internet Age offers managers a variety of ways to secure loyal customers and customer retention strategies. I found the end of the success stories, checklists and case examples extremely helpful.

As an Internet consultant specializing in the field of eCRM, I've had to stay ahead of my clients by reading the latest, greatest books on the subject. This one stands out. It includes financial models to help you monetize the benefits of customer loyalty, extremely helpful "action plans" after each section and up to date case studies. This is a must read for anyone trying to sell, plan and execute an eCRM initiative.

Formulating a Loyalty Marketing strategy can be a challenge-further implementing your strategy can be a much greater challenge. Kathleen, has established a clear approach to blending strategy with implementation which is practical and useful. Executives who are struggling to identify which book is a blueprint toward 'Attracting,Serving, and Retaining Customers' have in my view one of the key books which is not fluffy and gets right to the heart of it.

Specifically- she has enlightened me to identify that not all loyalty is the same, and as a marketer-you must understand that different customers are loyal for different reasons and under different conditions.

One only needs to see my personal copy of this book to know that it has been poured over...covered in notes, highlights, stickynotes and folds- a true sign of a great book. (In my view)

This is just a excellent overrview of Machinima - way above the norm for Dummies books. The depth and breath is very impressive.

I'm pretty much a beginner to this topic, and I've found this is precisely the book you need to get if you want to learn how to make movies on your PC... I've found answers to every question I've ever had without all the jargon (and understandable definitions of jargon I've heard). It even gives advice on getting organized and how to go about creating a story... and with the included DVD (which has a little machinima program called "Moviestorm"), you can get started right away, and for free. Time for creative fun!

Highly recommended!

This book is the perfect guide for anyone interested in making films. Not only does it reveal the world of machinima, but the authors have provided a very informative and useful guide to the world of filmmaking. This could very easily be the classroom for students who want to explore film production as well as open up the new possibilities of film to the seasoned pro.

Machinima for Dummies is simple to understand, entertaining and if you only want to get one book on Machinima - this is the one.

Somebody gave this book two stars because he thought it lacked coverage of Second Life. Oops, he was wrong. Even if he was right it's a stupid thing to attack the book about. So here's another uninformed opinion to balance out his.

Finally! A book discussing the many aspects of Machinima for a "dummy" like me! ;) I've been looking all over the corners of the web for advice and tips for filming, editing, and creating Machinima, but now I can just look at this book for easy reference. The book kept me pretty interested throughout, and I felt that the writers really worked hard. (I read their blog..) :)

The book details the aspects of Machinima in a variety of games; some I never even heard of before! There are enough tips, hints, and advice in this book to allow any person, beginner or novice, to feel confident enough to enter the world of Machinima. Oh, and the attached DVD was an incredible bonus! I never even heard of "Moviestorm", but it came free (yes, FREE) with the book. This is one book that any "Machinimaker" needs, no matter your skill level! :)

The information I obtained from the book has been very helpful in seeing a more clear way of what the affiliate business is all about. The author of the book is very knowledgeable in the affiliate business, specially in the start up face of the business.

I follow up to everything I can find written by Rosalind Gardner including her website and I can say that her material is quite solid and no pitch. This book kept my interest from first page to the last one. These days you can meet lots of gurus in affiliate marketing but from my own experience I learned that from some of them you should stay far away if you don't want to let them use your bank account as their own.

Example: you pay for initial product, never receive this product, your requests for getting money back never reach anybody and on top of that in a month you suddenly find out that this "guru" is now charging you for phantom membership. Your emails stay never responded, your calls never get any effect, so you have to ask your bank to close access to your account for this thief. Your brains get dried off with this fight against the wind and you are not even close to success in online business.

With Rosalind you are safe, she is open in many ways, and all you need is just to work hard for her instructions to bring you that fortune. I enjoyed her book and will definitely recommend it to everyone who wants to learn about marketing online.

A good little book about how to promote YOUR BUSINESS using your Web site, Internet search engines, and other marketing techniques. I'm a SCORE volunteer who counsels small business owners on how to improve their Web presence and make the Internet work for them in bringing in clients. Much of the material covered in this wonderful little book is exactly what I explain to my clients.

As a SCORE counselor I discuss market research, competition research, Web site research, keyword research, profit research, how to design a winning Web site, how to build a winning Web site, and how to market the winning Web site. This book covers all of these things. If you are looking for advice on how to do these things, then look no further. You have found it when you get a copy of this book.

About three years ago I did a bit of research on affiliate programs on the Net and how to build my own affiliate program and upload it onto the Net. There really wasn't a lot out there to read about the subject at the time. Still isn't. But I was able to figure out back then that affiliate programs were not worth the effort to get involved in or to put together. I learned that if you can do a great job selling through an affiliate program, then you can do just as good selling your own product and make all the profit on the sale instead of a silly commission. This book helps explain how to do a great job selling. So get it for that angle and not the affiliate program angle.

I'm giving this book 4 stars because in my opinion the title is a little misleading. I don't know anyone who is or has made a fortune in affiliate programs. But if the title were changed to something like make a fortune selling your own stuff online and the content was reworked a little, then the star rating would go up. 4 stars!

I don't know anyone making a fortune with affiliate marketing, but I do believe it is possible, which is why I bought this book. If you are an affiliate marketer, you might find much of this book repetitive. But, if you are not making a fortune and want to, then this book is for you.

Most of us know it takes a llloooooonnnnnngggg time to make any money from most affiliate programs, and Gardner doesn't tell you you can get rich overnight. I found her information to be true to what everyone else is saying--build a good website (or websites) with great content, find good paying companies to promote and run your affiliate business like---a business. What a concept! (I find many people throw up a few pages of content and a couple of links and then start waiting for the money. As if. . .)

I like this book because there are actual "how-to's" in here--how to set up tracking tools and spreadsheets, how and when to create content, how to promote your business, how to get your website up, when to expand your business, what to do when an affiliate doesn't pay, how to find affiliates, and much more.

If you are looking for get rich quick scams, look somewhere else. If you are looking for a guide to having your own successful affiliate business, get this book.

The author takes you through a quick and easy guide to internet marketing. Step by step you can learn how to do it without wasting time on reading unnecessary things. Very good.

As Ajit's student I got a very through conceptual understanding of e-markets by reading his book 'MAKING MARKETS'. He has presented one of his best works through this book that can add new dimensions to innovate businesses. I recommend this book to all the intellectual food seekers in technology and business innovation space.

Kambil and Heck have written an insightful and thought-provoking book on electronic markets. It is a must read for anyone who wants to understand online markets. They develop a framework to understand as well as to gauge the success of such markets based on in-depth study of several electronic markets. I particularly liked their characterization of B2B markets and its relationship to supply chain management. Their chapter on using markets creatively has ideas for both researchers as well as practitioners. The book has many examples, is written in a narrative style, and easy to read to three or four sittings.

As an entrepreneur and venture investor, I've found Making Markets invaluable because it's an excellent analytical framework for thinking about and creating markets. What is especially valuable is their Process/Stakeholder Benefit Framework which is elegantly simple yet so useful. I personally use that framework in examining various business models.

I highly recommend this book!

Ajit Kambil and Eric van Heck have written an authoritative and highly readable book illuminating the much-misunderstood world of online auctions. In clear, simple prose, the authors explain that the initial excitement over online markets was not all dot.com reverie and new economy hubris. Given that offline markets such as the Dutch flower auctions have thrived for centuries, it stands to reason that online markets will succeed to the extent that they improve on existing markets. “As you will read in subsequent pages, human beings have always made markets, and they will continue to do so in the future- even if business is conducted through cyberspace.” Kambil and van Heck cut through the technical jargon all to common in “eBusiness” books, and elucidate very effectively why people participate in markets. They write: “…electronic markets are not technological interactions supported by humans. They are human interactions supported by technology.” This quote exemplifies why this book is not just another poorly cobbled together ebiz how-to; it is a book about understanding how we will buy and sell in the future and how managers can avoid the outrageously expensive mistakes of the past few years.

Success stories such as eBay and lesser-known eMarkets such as PartMiner are dissected to reveal what they did right, while spectacular flameouts such as Chemdex are shown to have lacked important ingredients for a good e-market recipe. There is a very good section dealing with how e-markets should be categorized which helps make sense of the galaxy of initiatives underway. There is a very insightful section on Knowledge Markets and how auctions for intangibles could become an important wave of future online commerce. All and all a great read and highly recommended.

David Brett, CEO and Founder, Knexa.com

Yes, Virginia, there are still frontiers to be explored and conquered. The internet is a very active place, but still full of exciting opportunities. Feeling entrepreneurial or adventurous? You can create your own market on the net. The authors suggest that the future of exchange of products, services, and payment will accelerate in cyberspace. While the opportunities abound, there is a lot to learn . . . and there are risks. But, that's why you read a book like "Making Markets."

First, some perspective. The authors emphasize that "electronic markets are not technological interactions. They are human interactions supported by technology." Ignore this principle and failure awaits you in the way it doomed the electronic markets in the 1990s. "Cyberspace markets cannot be thin replicas of the traditional market. Rather they must be as rich, complex, and compete as the traditional markets themselves." The basic trade processes of search, pricing, logistics, payment and settlement, and authentication must still be in place. Value must be created for all participants, and the electronic marketing venture must fit with the firm's other marketing vehicles. Creativity will have a significant influence on success.

The authors begin with an explanation of the opportunities, the value of marketing in cyberspace. The first chapter includes an explanation of the design of their presentation in the remaining seven chapters. Chapter titles give us an insight into the content: From Place to Space, Making Markets Work, and Auctions: The Devil is in the Details. Readers will learn about Using B2B markets in the Supply Chain, Using Markets Creatively, and Market Tactics. Dynamic Market Strategies are address in the final chapter, followed by a call to action encouraging you to stick your toes in the water and try this approach.

Each chapter is filled with education, insight, and mini-case studies to show us what has worked and what hasn't worked. You'll learn the jargon and the steps in the process. A good notes section, including website addresses, is complemented by a helpful index. And, expectedly, the authors offer a website for the book where more information and support is available. If you're ready to open your mind to some fascinating possibilities, curl up with "Making Markets."

The husband and wife team has made another excellent book. I specially liked the way the authors moved the most important (from my viewpoint) topics first. I and probably hundreds of students here in Manila use their book and it's an outstanding source of information.

Used this book with a group of 18 managers on a management course. All acclaimed it as a very easy to understand book, very well written and comprehsive.

For business students this bok may give you an excellent updated view of Information Systems.

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How Information Use The Information System

This is a wonderfulli ilustarted and enlightening book to re-learn algebra from. Highly reccomend. The illustrations are superb and it takes you step by step of working out a problem.

I failed Algebra 2x in high school and never caught up (I have a BA in English but until this book had zero real math skills.) It seemed hopeless, but I've never been able to find a pleasant, easy teaching book like this one before. This book is a MIRACLE. I am almost finished with the book and really enjoy getting to do algebra every day (a crazed statement). If only they did a calculus book....!

This book will walk you through the basics of algebra in no time at all. the graphics are excellent , subjects are presented well ,and the pages well laid out and comortable to read.

The Algebra in here is not very advanced but it helps you learn the fundamentals and makes it stick with you. This would make an excellent high school algebra text. The ease in the way you will advance through this book will amaze you.

There are problems in every chapter and solutions given at the end of the book.

Wish I would have had this book in high school and I hope that they come out with a Calculus and Trig book soon, I'll buy them right away !

Enjoy the book

The folk at Maran do beautiful books. This one is no exception. It is intended for the beginner to get started quickly.

What makes the Maran books so good is the quality of the graphics they incorporate as part of their philosophy. The pages in their books look good, they are easy to follow, the text that goes with the graphics is excellent and ties in exactly with the illustration. I imagine they were designed together.

For this particular book, the Maran's have teamed up with Alistair Savage as a technical consultant to be sure that everything they say is correct. Dr. Savage is a professor in the Department of Mathematics adt the University of Toronto. The information from Dr. Savage is then merged with the graphical format for which Maran is famous.

Conclusion, Beginners level, but probably the best Beginners level book available. Why couldn't my old high school books have been written this well?

You are probably checking out these reviews because either you want to refine your algebra skills, or perhaps you never had strong algebra skills to begin with. Personally my algebra skills were never up to par so I picked this book up. It's a bit embarrassing because I'm a software developer and most people when they think of developers they think of computer geeks with good math skills. Unfortunately I've never had good math skills. Well I'm sick of being mathematically illiterate so I picked this book up.

This book is great. I have always been intimidated by algebra but this book really helped me get over that. This book starts very simple and works it's way up to more difficult concepts. You first learn about adding, subtracting, multiplying and dividing possitive and negative numbers. Then you begin to slowly move towards working with variables, fractions and equations. Then you really start to move into the meat of algebra by learning about graphing linear equations, linear inequalities, polynomials and you work up from there. Don't worry if some of these terms are unfamiliar, the book presents them in a way that sticks. I am actually enjoying working through this book.

The layout of this book is spectacular. it's nice and colorful. The author describes the topic on the top of the page, gives a few examples and then provides tips on the bottom of the page. It's a layout that really worked well for me. The colors help keep this book from being boring to look at. The author also makes a few jokes throughout his writing which helps the reading from becoming boring. It's really an awesome layout.

This is definitely a book for those who possess very little algebra skills. Although you dive through most of the algebra basics, the problems never seem too daunting which is excellent if that's what you're looking for. I am actually enjoying math now, which may sound geeky but it's true. I look forward to moving on to more complex algebra books and then moving on to more complex math, such as calculus. This book was a great first step, and I highly recommend it.

I am very pleased with my purchase. I am new to yoga and found that videos go too fast for me and don't explain the postures and purpose of the poses enough. I can't afford continual classes (which would be great), so instead I took a 2 week series of 10 EASY classes and then bought this book. And I understand yoga poses, finally.

I recommend the classes first because the book doesn't use the same Sanskrit names for poses as they did in class (or even all the same English translations). However, the book thoroughly explains each posture and even has arrows over the photos to show which body parts should be pushing (EXTREMELY helpful for me!!). And each pose gets 3-4 photos detailing the progression of the body. Some Photoshop work also shows movement. The photos are wonderfully easy to understand.

The front section of the book has some brief historical and breathing info- not great but better than nothing. The back has some very useful sequences to follow that continually reference page numbers for correct pose posture (another stellar feature). I follow these sequences at my own painfully slow pace, constantly referencing posture pages for when to exhale and when to inhale and how to hold my shoulders, etc. Its great to have all that info in one place. This is a great way to learn yoga without being rushed.

I also looked at "Hatha Yoga Illustrated" in the store and while it had names I recognized and some basic poses, I determined much of it was too advanced for me. I think the Maran book does a better job covering a ton of poses and correct posturing and breathing, even if it doesn't names all the poses right.

This book has wonderful photographs as well as proper instructions on how to perform breathing exercises as well as Asanas. I use it to help guide me during the classes I teach with adults. I wonderful and practical book.

My husband and I are trying to find something else other than swimming as an exercise. We swim often but with two preschoolers, it is hard to get moving in the mornings and out of the house to the local pool. We discovered this book and now we can practice yoga in the comfort of our own home. And it's fascinating and informative and let's say, invigorating!

I am new to Yoga. I have heard of it. But like a lot of people, I don't think it's "real exercise." I know, I know. I discovered that after we've done so many stretches and poses ~~ that it's actually exercise AND better yet, I've been sleeping a lot better since we've taken up yoga!

This book is beautifully photographed and the instructions are clear and precise. They are also easy to follow. What is even more helpful is at the back they have guides that you can follow ~~ like beginner practice 1, beginner practice 2, and so on. And every pose has a description of what it does and what it is for. It is extremely helpful to a novice like me!

My husband owns another yoga book and we both prefer this one over the other! If you're looking for something to supplement your exercise regimen, this book would be an excellent start!

3-2-06

"Health is wealth. Peace of mind is happiness. Yoga shows the way." ~Swami Vishnu-Devananda

Maran Illustrated Yoga is a complete introduction to yoga postures and styles of yoga. Whether you are interested in Bhakti, Hatha, Karma, Jnana or Mantra Yoga, there is something for everyone. Do you want to focus on self-discipline or mantras?

Is meditation important to you for a more relaxing lifestyle? This is the first book I've found that covers the types of yoga and then explains the variations within each discipline. So, Hatha yoga also has many styles - like Power Yoga/Ashtanga or Kundalini Yoga, both of which I've tried and enjoyed.

Yoga can improve your mood, reduce stress, improve mental functions, improve your self-confidence and reduce pain in your body. The emphasis on breathing helps to release tension from the body, while the exercises improve flexibility and strength.

New to Yoga? There is a complete list of yoga clothes and props. There is also advice on how to find a yoga class.

Highlights include:

Introduction to Yoga - explains how it started
Muscular System and Skeletal Systems- pictures
Tips for Yoga Practice
Breathing Exercises
Pictures of all the Poses with detailed instruction on the same page

While you may feel more inclined to do yoga with an instructor or while watching a video, this book will introduce you to the postures. If you have been practicing yoga for many years, you may find you can take your practice to new depths through reading the details of each pose.

Chapter 15 gives advice on how to create a personal yoga practice, complete with instructions and pictures.

This entire book is a beautiful celebration of yoga and all its varied possibilities. Highly recommended to new or experienced yogis, teachers or students.

One of the enlightening aspects of this book is it gives names for all the poses, which is wonderful if you have been looking for a detailed resource with pictures.

~The Rebecca Review

I've been looking for the perfect book on yoga to give to my mother, who after a stroke finds herself able to navigate about quite well, but unable to do any kind of exercises besides walking and swimming.

After looking at a variety of yoga books (see my other reviews), this clearly is the one. I've been using it myself (just testing it out!) and want to keep one for myself - and recommend it to friends.

Why is it so good?

It is designed for all users - beginners, seniors, children and off and on yoga folks like myself.

There are full color illustrations for every move - arrows show how to get into different positions and how to get out.

Sections are divided by sitting, reclining, standing -- very nice for those who only want to do one kind of pre-stretch or yoga program (sitting, for my mother)

The front has detailed explanations and photos of each stand, divided into sections. Easy to read, great photos again with the little arrows telling users how to get from one pose to the next.

After this, there are beginner and intermediate practices using the photos. If you are supposed to be doing a Little Boat pose as part of a program, you have a little picture and an easy cross references if you need to be reminded of the details.

Nice index in the back. I'd love to see either a second version with more programs (I'm way too lazy to make my own) or a set of cards with the photos for those who travel (I'd be more likely to make out my own program with a deck of cards!)

Excellent book, worth the price.

I spent hours trying to find a book that was specific to the industry I worked in - Business to Business/Industrial. There was nothing available in local stores. After finding, ordering and receiving The Marketing Managers Handbook I am convinced that if you do work in this industry, it is the best investment you could make for the marketing department of your company. I bought copies for everyone in the Marketing Team and it has really helped them implement and share ideas on a local basis.

Funnily enough, the book even cited examples of marketing completed by our US parent company - that's how specific this book was! Love it and recommend it.

... this should be the one you get. Eric Gagnon has packed more information into this book than any other marketing book I've seen. It's not filled with tons of theory or high level strategy. Instead, The Marketing Manager's Handbook literally helps you roll up your sleeves and get started.

You'll find excellent information and hands-on guidance in the following areas:
- Determining the appropriate marketing mix
- Effective messaging that conveys the "right" positioning
- Creating marketing deliverables
- Planning & executing direct mail & advertising campaigns
- Web site planning, design & launch
- Leveraging the internet to grow your business
- Maximizing your trade show opportunities
- and much more.

You get more good advice in EACH chapter of The Marketing Manager's Handbook than you generally get in an entire book by other authors on this topic.

If you're ready to get your marketing engine in gear, get this book!

Authoritatively written by Eric Gagon (President of GAA, a successful marketing, product development, and professional development consulting firm), The Marketing Manager's Handbook presents practical and proven marketing techniques for business-to-business, trade, industrial, and high technology markets. Step-by-step guidelines, extensive examples and illustrations, warnings of common pitfalls, and more, fill the pages of this exhaustive and very highly recommended "how-to" primer, reference, and resource guide for anyone charged with sales and marketing managerial duties and responsibilities for operation ranging from a small localized operation right up to an international conglomerate.

If you are looking for a book on marketing that covers every aspect of marketing including direct mail, advertising, trade shows, planning, metrics to measure success, writing copy, internet marketing, special problems of startups, and marketing turnarounds this is a book that you will want to put at the top of your list of possibilities. "The Marketing Manager's Handbook" is filled with knowledge distilled down to an understandable level and replete with illustrations and example that clearly show exactly what the author is discussing. Mr. Gagnon has a great knack for describing each concept in sufficient detail that the reader can follow along and comprehend, and yet knowing when to stop and move on to the next topic. This ability keeps the entire book tight, concise, and informative even though it is almost 500 pages. Examining in detail both the practical and theoretical sides of marketing "The Marketing Manager's Handbook" is a complete marketing education and a very highly recommended read.

Most marketing books want to deal with big picture topics like strategic planning, competitive analysis and market research. Speaking from experience, these are topics that take up a small percentage of the time for most real-life marketers at B2B corporations. Most of my time is spend on implementing marketing tactics to increase the number of sales leads that my company recieves. This book is the best book I have found for providing real-life advice on how to successfully implement the major marketing tactics that you should be using to increase sales at your company. I have been looking for a book like this for years.

This book has been a great help with my class this term. It has great tips and helped a lot in building our case study marketing plan.

This book is one of my favorite text books I am using right now for classes. I have an Entrepreneur Marketing class which this book is perfect for!

Although I've been in marketing for more than a decade, I got a lot out of this book. The checklists provided invaluable pointers about what to cover when writing a marketing plan. I also bookmarked many of the web sites listed in the appendix so I can use them for further research. The author peppers every chapter with lively, in-depth examples that sparked a couple of new ideas for my business. Even the sample marketing plan in the back of the book was a helpful guide for fleshing out my own thoughts. Highly recommended!

this book is a great supplement to any intro marketing textbook or by itself -- taking you step by step through the process of writing a marketing plan. a practical book for anyone interested in learning/understanding how basic marketing concepts come together, or any new product managers out there not wanting to look like homer simpson ("DOH") when asked to write your first marketing plan. it'll help you frame your thoughts, create an outline of things to cover, and remind you of things you might otherwise forget to include. also serves as a great "cliff notes" type reference of the hefty marketing textbooks you devoured while in b-school.

Having no formal training in marketing, I was impressed by the straightforward way this book explains how to write a marketing plan. At times I'm tempted to go straight to the tactics-where should I advertise? What should I charge?-but this book prompted me to go back to the beginning, starting with my small business's situation, goals, and competition. This was the first time I've drafted a highly detailed, full-year marketing plan. I used the software packaged with the book as a starting point, but wound up creating a different format and order of topics for my finished plan.

This terrific new book from two of the world's best-known and respected marketers - Stan Rapp and Chuck Martin - contains a powerful surprise for the reader. The title suggests that it might be about the authors' special take on e-marketing -- it turns out to be that, and much more.

The authors actually tackle a full range of enterprise issues from integrating IT and marketing functions to strategic partnerships to email marketing. Their points are substantiated with dozens of examples and numerous case studies. The effect is a convincing and eye-opening presentation of the extent to which marketing does, and should, pervade every aspect of business today.

The thread that that pulls the authors' observations together is the customer-centric philosophy pioneered by co-author Stan Rapp in his and Tom Collin's book, "MaxiMarketing," published in 1986. The result is a well-organized unfolding of ideas and solutions that help the reader understand how new technologies, such as the wireless Internet, might be used to build customer relationships while simultaneously improving a firm's operating efficiency.

Obviously, the authors are high-level thinkers. Many of their ideas stimulated new ideas for my own business, which is the whole point of a book like this. For example, their discussion of how to turn products into "offerings" by surrounding them with value-added services was especially interesting and helpful.

Perhaps the greatest value of the book is that its seven "imperatives" provide the basis for a sound strategic direction. Follow them and there's little doubt the book will live up to its promise of "dominating" the competition. That's especially helpful these days when change is so rapid and so much is new and untested.

Read this book and be prepared for some very powerful ideas and new directions not just for marketing, but for the entire business.

I really enjoyed this book and benefited a lot from its excellent content as it was easy to follow and presented E-marketing as it should really be: more MARKETING and less E, or less Technical Mumbo Jumbo.
Being an IT Business consultant, I highly recommend this book to anyone in the IT Business especially technical people who need to bridge their gap between Technology and Business knowledge.

Cheers.

Amr Selim
IT Business Consultant

Commit the Seven Imperatives to memory, but not as a mere mantra. This an essential tool bag ready to go to work. 'Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy' are seven elegantly crafted and clarifying doses of excellent advice that will de-fuzz the out-of-focus business models of many dot.coms, and for that matter, help any company struggling to straddle and merge the old ways of doing business with e-business. Concise examples from over 200 companies from American Express to zoho.com are cited and explained. Real-world case studies and real-world top executives exclusively interviewed, coupled with Martin and Rapp's own considerable depth and breadth of experience, make this juicy reading. Their perspective is bulls-eye. Once begun, I didn't put it down. Using Martin and Rapp's premises for avoiding pitfalls and grasping opportunities, our dot-com has redefined and refined our own business model so completely that we now have a clear path to profitability. We even take the author's message to the Fortune companies we now call on. 'Max-e-marketing In The Net Future' is all about really getting really real.

Max-E Marketing is a book that I read in an evening, put to work in a day, and will be absorbing for some time to come while evaluating and implementing the seven imperatives in my own business environment. I found the pairing of co-authors Stan Rapp and Chuck Martin to be a master stroke. The combined power of their marketing savvy, e-business vision, and journalistic discipline yields a clarity of thought and usefulness of principle that should help any business executive who is determined to outsmart the competition in the Net Economy. But what really sets this book apart is the rich mix of real-world examples. They represent a range of companies and industries so broad that every reader will find a way to relate to every major point. The seven imperatives each reflect straightforward click-and-mortar business strategy, yet they are presented here as marketing strategy. Lest a reader miss the point of that, the authors deliver the message one more time in imperative number seven: "Make business responsible for marketing and marketing responsible for business."

Commit the Seven Imperatives to memory. But not as a mere mantra. This is an essential tool bag ready to go to work.

"Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy" are seven elegantly crafted and clarifying doses of excellent advice that will de-fuzz the out-of-focus business models of many dot.coms, and for that matter, help any company struggling to straddle and merge the old ways of doing business with e-business. Concise examples from over 200 companies from American Express to zoho.com are cited and explained. Real-world case studies and real-world top executives exclusively interviewed, coupled with Martin and Rapp's own considerable depth and breadth of experience make this juicy reading. Their perspective is bulls-eye. Once begun, I didn't put it down.

Using Martin and Rapp's premises for avoiding pitfalls and grasping opportunities, our dot-com has redefined and refined our own business model so completely that we now have a clear path to profitability. We even take the author's message to the Fortune Companies we now call on. "Max-e-marketing In The Net Future" is all about really getting really real.