Internet Books

Kent & Wertime's 'DigiMarketing' provides a great overview of the marketing landscape, which has been continously disrupted & reconfigured by innovative technologies, creativity, & business models. The authors not merely present the current trends of digital marketing along with great supporting references, but also concisely articulate the business implications of these trends & how digital marketing elements can be effectively integrated to traditional marketing initiatives. Such holistic views & insight would enable readers to unearth hidden business opportunities that can be capitalized thru digital marketing initiatives.

Excelent book. Authors seems to realy understand the subject well and have put them into an easy to understand book.

Highly recommended for anyone who is in the field, and wanting to understand a lot more about the subject.

This book provides an excellent overview of the emerging trends in the digital marketing age. It's a must read for marketing professionals looking to capitalize on advances in technologies. The authors did a great job explaining the marketing relevance of a myriad of new digital technologies without getting into all the technical details.

I hope the authors continue to update this publication as the industry is moving at warp speed. One area I'd like to see discussed in more detail is the role of Mashups in Digimarketing.

I found the discussion of consumer mashups both interesting and informative but how about enterprise mashups that mashup data from sources other than publicly available web sources? A good description of the difference between consumer and enterprise mashups can be found at: [...]

DigiMarketing: The Essential Guide to New Media and Digital Marketing

Great book. Highly recommended. Really captures many of the most important trends and technologies that are shaping electronic commerce. I have seen many of these same issues, trends and cases in other publications and books but DigiMarketing brings them all together in a highly educational manner. This is a MUST READ book for anyone who wants to stay ahead of these crucial trends

I have been looking for this kind of book for years. The term "digimarketing" immediately caught my attention. I have to thank the authors for taking the courage to write this easy-to-be-obsolete book. Wertime and Fenwick did a very good job in making all the techincal stuff become so easy to understand to most marketing managers who don't have deep technical savvy. I also love the beauty of how this book is organized. Yet what I like most is the last part of the book where you are guided to bring everything to a step-by-step implementing plan.

It is no doubt that "digimarketing" is increasingly important versus traditional marketing. It is now already "mainstream" as emphasized by the authors. Those marketing professionals who do not pay enough attention to digimarketing will soon find left far behind. And for small business owner like me, this book is extremely helpful. It captures in a very friendly manner everything that I had to read and consolidate from a dozen of other books on the similar topic. I will start implementing what I read right now! Strongly recommended!

All in all just a fascinating book on a fascinating topic. In general, the introductory parts of each chapter are accessible to anyone with a standard 12 year education. The mathematics are best understood by people with a background in algebra and statistics at the American High School level, but not much more. If you buy this book, expect John Ashcroft to put your name on a list of people buying dangerous published works (and with the Patriot Act in place, I am neither paranoid nor joking). The best chapter is the one about encoding information in ordered lists. This book taught me how to include a one line hidden message in a 50 item list of my favorite Country and Western Songs of all time (and THAT is a cool thing to do).

This book is a great introduction to learning how to hide data in places most people wouldn't think about looking. Sample code and various URL's are provided for places to start, this not the easiest subject to grasp, but the book helps put it at a manageable level.

A great place to start!...

This is a deep, serious book about making information transmogrify, even if there are a few silly parts. I liked the funny parts and they reminded me of Goedel Escher and Bach

This is a very easy read that does not really assume much about the reader other than mathematical maturity at the precalculus level, knowledge of programming in a higher level language, and a curiosity about hiding information in such things as images. In fact, I bought this book to get a grasp on how to hide a watermark in an image. The early chapters are devoted to material that forms the basic toolkit for steganography - private key encryption, secret sharing, and error correcting codes. The later chapters describe how to apply these techniques in various ways to hide information.

Chapter 5 discusses common data compression algorithms, not to the point that you could write an encoder/decoder system, but so that you know which allow perfect reconstruction and which do not. Compression leads to the topic of mimicry, which is the subject of chapter 6. Basic mimicry produces text that looks statistically similar to the original text but is far from perfect. Chapter 7 shows methods of improving mimicry techniques so that the mimicked text not only passes statistical tests for similarity to the original, but passes rules for grammar. This leads to the concept of context free grammars and their role in mimicry. Thus, you can hide data in realistic sounding text.

Chapter 8 concentrates on a robust and complete model known as the Turing machine. Such a machine hides data as it "runs forward", while running the machine in reverse allows the hidden data to be recovered. Certain proofs show that this is a stronger data hiding model than those previously discussed.

Chapter nine discusses a more image-processing related data hiding topic - hiding in the noise. What appears as noise to the untrained eye can actually be a message. Of course, the flip side of this is "real" noise has the power to obscure the hidden message.

Chapter 10 discusses anonymous remailers, which is the deletion of the name of the originator of a message by an intermediate node. Such systems can range from very secure to very insecure depending on strategies involved. Chapter 11,"Secret Broadcasts", is a companion chapter on how to broadcast a message so that everyone can read it but nobody knows the source. The solution lies in the "Dining Cryptographers" algorithm, and this solution is discussed at length.

Chapter 12, "Keys", discusses message keys as extensions to the concept of keys in basic cryptography, which was discussed earlier in the book. Adding keys to any algorithm discussed up to this point makes that algorithm stronger. Chapter 13, "Ordering and Reordering", discusses how steganography strategies might be disrupted by reordering parts of a message, and discusses methods that might prevent this from being a problem.

Chapter 14, "Spreading", is a more mathematical chapter than the preceding ones and takes a different approach to the problem of information hiding. It takes ideas from spread spectrum radio and applies them to steganography. This is the one chapter where a knowledge of calculus, Fourier transforms, and even wavelets will be helpful.

The last three chapters, "Synthetic Worlds", "Watermarks", and "Steganalysis" are short and more subjective than previous ones, mainly giving the reader a broad overview of these topics.

The book has a wealth of algorithms, equations, and simple examples. There is even a very basic Java mimicry program in the appendix. However, this is not a programming book full of ready to implement solutions - you will have to do that yourself. There are numerous references to web addresses where you can find both executable and source code for implementing some of the algorithms mentioned in this book. I would say if you are interested in hiding information in data of any kind - text, sound, imagery, etc. - then this book is essential reading. I highly recommend it.

I read the entire book from first to last page and enjoyed the content absolutely. The book has theory and practice, clear examples and many references to free and open source software to make tests. The math part has razonable level (not too much, not to little). I have no found anything better in the area.
Good for Peter Wayner!

P.D. ...

Stuart's command of his subject matter is immediately apparent. His thoughts and helpful ideas are written in a manner easily digestible with spot-on insight that can only be garnered through life experience. Truly valuable and highly recommended.

Stuart has done a great job of taking different IT concepts and breaking them down into their simplest terms. There are a number of tips for running an IT business that will help make you more successful and profitable. I have thoroughly enjoyed this book and highly recommend it for anyone in the IT industry.

Stuart has captured a number of simple yet valuable tips for IT that will make your life simpler. It is a great book to read and is broken down into bite size topics that even non technical readers can absorb and apply. It is well worth the cost - just one idea will easily cover the investment in purchase price. And there are many ideas that will apply to most any reader so it is a bargain at that point. Enjoy and apply - it will make your IT experience much better.

Stuart is obviously a very well read author and combines that depth of knowlege with his practical experience to provide concise bits of wisdom that I was able to immediately put to use in my business. I've read and re-read many sections of the book and keep it by my desk for handy reference. If you run an IT business, this book will help!

I've found this book to have many good ideas and advice for small business IT providers. The format is a collection of articles of just a few pages each, and as such can be read whenever you have a few minutes to fill. Based on the authors own experience running his business, it's well worth the time to read.

I had no idea how to use dreamweaver. I purchased this book, went through it in a couple of days and now I can design a basic website without using those dreaded html codes. I highly recommend this book due to the fact that anyone can understand it. I'm now working through the Fireworks edition.

Dreamweaver 4 for Visual Learners is a user friendly manual packed full of information. There are tons of graphics and screen shots, and just enough text to explain everything thoroughly. I'm no Dreamweaver expert, and this book took me step by step through the basics; then some more advanced material without any of it going over my head. It will make a great reference for later on as well. Great manual Chris!!

I've read through several manuals learning different computer programs and none have helped me learn a program as fast as this book! The instructions and screen shots are clear and concise, and allow the user to focus on the actual work of creating a website. The author includes using the previous steps for extra practice before introducing the next skill(s). The spiral binding also allows the book to lie flat or be folded in half. A big advantage to users with small computer work areas. I recommend this book to everyone who wants to get started immediately. Visibooks are wonderful - thank you Mr. Charuhas. I'll definitely using your books in other subject areas!

I have been thru this book and used it to learn the basics of Dreamweaver... and I'm so glad I found it! Dreamweaver can be intimidating at first, and this book brought me understanding that only a visual book can do. I highly recommend it (and any of the other ...For Visual Learners books)!!!

As a computer training professional, I've read or reviewed dozens of training books/manuals and this is one of the most effective learning sources I've found. Mr. Charuhas takes the best training method available, visual learning, and incorporates it into a really well written training book. I would highly recommend this material to anyone interested in learning Dreamweaver in a down-to-earth and, more importantly, effective manner. Kudos to Mr. Charuhas.

The steps in this book are easy for students and teachers to follow. Built a web site in a fairly short period of time. Students in my class created e-portfolios with very few problems. This book is a winner!

Teaching with technology can be a reality in the classroom and a success throughout the curriculum. E-Teaching is a tool that will shed new light on this daunting electronic age for veteran and up-and-coming educators alike. It is the perfect guide to supplementing and enriching the learning environment. I've had alot of success using the methods in this book.

Using technology in education today is one of the hottest topics around. This book addresses specific ways in which students and educators alike can use technology to enhance learning. It is well written and easy to understand (cuts through the technical jargon). You must pick up a copy of this book!

My students dove right into the web projects discussed in this book. The steps for creating a web site and web portfolio were very clearly outlined. Student electronic portfolios are the rage right now in education. A must read book for those who want to stay on the cutting edge!

No time for learning new technology, no capacity for electronic teaching methods, no idea how to create a Web page -- no longer! Linworth Publishing, Inc. introduces a book that will drive educators to conquer the Internet and energize student imaginations at the same time!

E-Teaching: Creating Web Sites and Student Web Portfolios Using Microsoft PowerPoint by Jay D'Ambrosio is just the tool educators need to step into the 21st century of teaching using the electronic resources available to them. This book demystifies the very valuable technological asset of Web design, making it very easy to incorporate into any educational setting. This new resource also details the effectiveness of using Web sites as electronic portfolios that will not only spark student enthusiasm but be used as an effective means of alternative assessment in the classroom.

To avoid being left behind in this technologically savvy world, educators must stay a step ahead of our students in learning to use the Internet as a tool to enhance student success and classroom instruction. Now educators can learn how to create, design and publish their own Web sites in a step-by-step method that assumes little or no prior knowledge of Web design and without using complex Web design software or html. Part One focuses on Web design for teachers using Microsoft PowerPoint, while Part Two provides information on assisting students in creating their own Web sites to use as electronic portfolios. Each chapter provides a "Library Media Connection" section that presents information and suggestions for librarians to collaborate with teachers and assist them in integrating technology into the learning environment.

Teaching with technology can be a reality in the classroom and a success throughout the curriculum. E-Teaching is a tool that will shed new light on this daunting electronic age for veteran and up-and-coming educators alike. It is the perfect guide to supplementing and enriching the learning environment.

Two of Jay D'Ambrosio's Web sites were recognized as "Best Bets in Education" by USA Today. He is the founder and owner of Atlantis Web Solutions, a Web development company that specializes in Web and wireless site design. Jay also teaches Adventures in World History at the Seneca Valley Middle School near Pittsburgh, Pennsylvania.

This book was a tremendous help for me. I not only learned a great deal but had fun with this book as I began creating my blogs. I highly recommend this book. Makes a great gift. you'll love it.

I have been contemplating writing a book and a few people suggested creating a blog to test out ideas. I stumbled on this book and figured I would give it a read.

This is a great book if you have little or no idea of what you want to do with a blog.

It gives some good suggestions for things overlooked such as creating a sense of trust by filling out your profile so you give a possible reader an idea of why they should consider trusting you.

It discusses the free services such as blogger and typepad and it discusses what they offer to assist in choosing a provider if you go that route.

There are numerous links throughout the book that help with searching the Net for examples and ideas on what you may want to try.

There are many advice points such as backing up your blog and being careful about blogging at work which causes people to get fired.

There are suggestions for getting your blog noticed and some tools to assist your blogging.

As I am new I can't judge all the material but I found it useful as it gave me a better idea about blogging and where to look for more detailed information.

As mentioned this book is good for someone that is considering a blog and knows little or nothing. Someone who has already researched blogging, probably does not need this book. An advanced blogger can skip this book

Very easy to read. Will get you exciting about blogging and get you started quickly.

If you know absolutely nothing about blogging, this is the book for you. The book spends as much time talking about the culture, community, and benefits of blogging, as it does walking you through the steps for setting up a simple blog.

If you've already done a little homework on blogs, this book will be too basic. Skip it and get the Dummies book on blogging, which spends more time helping you compare and choose the right blogging platform for your needs.

The 4 stars? It's a 5 star book for the beginner, but only a 3 star book for the advanced beginner and beyond.

Once you read or skim the book, you understand blogging and can start your own blog. The book made me think about what kind of blog I wanted to start.

The book compares the major blogging sites in text and chart form. It gives advanced information on photo, audio, and video blogging. The resources section lists a lot of free web sites and articles, and I have used it many times.

Bottom line: this is as good as a source on blogging as any book will be, but any book on blogging needs to be supplemented by surfing the web.

I thought this book did a great job at getting me up to speed on C#. I came from C++ and MFC development, so this definitely fit the bill for bridging me into C#.

Worth the read!

Excellent book. I am a VB 6 programmer making the jump to C#.

C# instead of VB.NET? Mostly because there seems to be more contract jobs for C#.

This is an excellent book. If you are a long time programmer like myself and want to get into C# programming I highly recommend this book. This book can make you a very functional C# programmer in a very few hours.

If you need to learn C# in a hurry, this is the book that will get you up to speed. The entire "Fast Track" series from Wrox were written to help you learn a subject fast and this is especially helpful if your employer decides to convert to C# or any other .Net technology or language. I purchased both Fast Track C# and Fast Track ASP.NET C# Edition together. I am impressed with both books. The Fast Track C# book is 413 pages and the chapters are not to long. This makes the reading very easy and the chapters don't take weeks to read. The book starts out with the basics of .NET and C# and then progresses to more advanced C# subjects. Note: The authors do not go into great detail on the various subjects and you should augment this book with a more advanced books on C#. There are ample examples but the authors do not provide the "results". This is a book for the intermediate developer making the conversion from Java or C++ but I think Visual Basic 6 developers will benefit from this book.

In Chapter 1 - Overview of .Net and the CLR (Common Language Runtime), the authors explain the fundamentals of .Net.

Chapter 2 - Introduction to C#, Chapter 3 - C# Basics, and Chapter 4 - Object-Oriented Features of C# provide the basics that you will need to know about C#. If you are coming from Visual Basic.Net, you might want to skip over these chapters but I read these chapters twice.

The authors explain the more advanced features of C# in Chapters 5 - Advanced C#, 6 - .NET Programming with C#, and 7 - Working with the .Net Base Class. These chapters will help you get beyond the "Hello World" type of applications. These chapters provide some real-world examples.

In Chapter 8 - Building Windows Applications, the authors explain all of the basics to windows development. The GUI or the presentation layer is what the end-user will be most familar with.

The next chapters will help you with real-world applications that you may encounter.

Chapter 9 - Assemblies and ILDASM.
Chapter 10 - Data Access with ADO.Net
Chapter 11 - COM and COM+ Interoperability
Chapter 12 - ASP.Net
Chapter 13 - Web Services

This is an excellent book for C#. It covers almost every topic in C# in a consie, to-the-point fashion. Whether you are new or experienced programmer, this book will give you a head-start on mastering C# concepts. If you are doing MCAD, this is the book you should read first for brushing your concepts. I like the portability of this book (400 pages). Big thumps up for Wrox Fast Track series.

Wrox guys, you have done it really well. I am a beginner to C# but have previous experience with C/C++. Really wanted to get into the C# field. Tried 2-3 books but was bogged down by details everytime. Then I got hold of this book. Man this is awesome...really takes no time if you have some programming background..esp. OO related.

Just devote 1-2 hours for each chapter..and this will cause the Sams 24 hours series some serious worries.

My Son read this book to me. This is an easy one for him but we are working on reading out loud. He needs to practice reading with the breaks in the right place. It is a cute story about Little bear and his father. It is an I Can Read book that I would recommend for K-2nd grade.

WE HAVE HAD THE LITTLE BEAR BOOK FATHER BEAR COMES HOME FOR AT LEAST TWENTY YEARS,AND WE STILL LOVE IT! I JUST BOUGHT ANOTHER LITTLE BEAR BOOK FOR MY NEICE, AND AM WAITING FOR IT TO COME. IF YOUR LOOKING FOR A GREAT BOOK YOU CAN'T GO WRONG WITH THESE!

WE HAVE HAD THE LITTLE BEAR BOOK FATHER BEAR COMES HOME FOR AT LEAST TWENTY YEARS,AND WE STILL LOVE IT! I JUST BOUGHT ANOTHER LITTLE BEAR BOOK FOR MY NEICE, AND AM WAITING FOR IT TO COME. IF YOUR LOOKING FOR A GREAT BOOK YOU CAN'T GO WRONG WITH THESE!

There are 4 different stories in this book. My favorite was Little Bear's Mermaid. I liked when Little Bear saw the mermaid when his mom and dad were sleeping. I also liked when Little Bear went fishing. Other kids will like this book because it has many stories in it.

The Little Bear saga are truly classic. From the artwork and storylines you think you are reading a Victorian era storybook. No your grandmother didn't read these stories to you. Soon enough we will be reading them to our grandchildren. Buy the hardback versions, your grandkids will love them.

Subtitled, "Understanding the nature and Meaning of the Internet", Jeanne M. Follman, a technical writer makes it all make sense. Like many people, I click away at my mouse and enter the world of the World Wide Web without a second thought. This does not mean that I really understand how it works or what it is or even some of the larger implications of what it all means. Now, however, after reading this small gem of a book, which is only 159 pages long, I see it all differently.

First of all, she makes the technology understandable by her simple and explicit explanations. She repeats a lot of the basic concepts so that they really do stick. Finally, such words as "bit" and "bitstream" make sense. I now know that HTTP means "Hyper Text Transfer Protocol" and URL means "Uniform Resource Locator". Finally, I understand what bandwidth is and the differences between cable and DSL and each of their strengths and weaknesses. And, best of all, I can see how it all fits in with developments in the world concerning the spread of language and ideas.

Ms. Follman brings a sense of wonder and optimism to what we have now and what she sees for the future. And even though she makes it simple, she doesn't talk down to her audience. A friend of mine who is a computer professional thumbed through the book and remarked how much good basic information it contained. I used to think that this was information I didn't need to know. The truth is I don't. After all, I know how to log on to a computer. But what Ms. Follman does in this book is enrich my experience, give it dimension. And, in my mind, the World Wide Web will never look the same to me again. Recommended.

When I wanted to learn how to write in HTML, I picked up this book. It's incredible how easy Ms. Follman makes writing HTML. Plus, I have the honor of personally knowing the author. I think if any book can teach you how to write HTML, this book can!

To "get" the Web is to understand what its capabilities are. I am reminded of the fact that a liquid almost always assumes the shape of its container. With any new resource, we must first grasp what it makes possible before we can take appropriate advantage of those possibilities. With regard to the Web, that process of recognizing its potential functionality continues for all of us. Here is an excellent introduction to "understanding the nature and meaning of the Internet" and especially, the Web. Follman duly acknowledges -- indeed frequently cites -- various sources, such as Berners-Lee's Weaving the Web, as she carefully guides her reader through three Parts: What the Internet Is ("the telephone company for computers"); Why the Internet is the Way It Is ("how computers and telephone companies shape the future of the Internet"); and finally, "the ways in which the Internet shapes communication and exchange and ultimately, us." I highly recommend this book to non-technicians at all organizational levels who are directly or indirectly involved in e-business. I also recommend it to school and college students who are now preparing for a business career. Finally, I recommend it to owners/CEOs of small companies who are thinking about or already embarked upon e-business initiatives. To all a word of caution: Don't expect more of this book than Follman intended. This is an introduction, a primer really, for non-technicians. As she explains, her focus is on "What" and (I presume to suggest) "Why", not on "How." After reading this book, you may wish to consult other sources. Follman includes a brief "Bibliography." Here are three other books you should also consider: K. Eric Wexler's Engines of Creation, Nicholas Negroponte's Being Digital, and Jakob Nielsen's Designing Web Usability.

There is a great deal of noise surrounding the Internet. With all the hype of the dot-com phenomena it is often easy to believe that the Internet is not as revolutionary as once thought. However, that is not the case, and I offer the following point in support. I recently taught some free, introduction to the Internet classes at a local community college. While there were no age restrictions, nearly everyone in the class was fifty or older. Their interests were varied, but most were interested in e-mail and the ability to search for information. In that area, the greatest interest was in finding someone or something that they had encountered earlier in life. Viewing their childlike fascination with what we could find was one of the strongest arguments in favor of how the Internet is changing society that I have seen.
Their level of interest was rather high and a common comment was that there was little material available that would explain the Internet where "an old dog" could understand it. Several students asked me if I could recommend any books that explained the Internet in general, simple terms. This book is one resource that will satisfy that need and most of the major points I was asked in those classes are covered. From now on, when such questions arise, I will recommend this book.

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Jeanne M. Follman scores a hit with this book. As a former college instructor who taught the Internet, I can state positively, that I wish I had this book for use as a textbook. She uses a down to earth writing style that will score with teenagers and young people.

For those who find the complexities of the Internet hard to fathom, Follman does great job explaining how it works, in fast, easy to understand terms. I learned some interesting historical facts (the development of CGI), that I didn't know about the Internet and thoroughly enjoyed this book.

Follman also gives some insights into where the Internet is going and explain why it is important to understand its effects on mankind and our culture.

I think this book should be on the required reading list for every High School through Junior College Student in the US. I think it would make a fine basis for further research.

Strongly recommended for anyone interested in how the Internet works. The concepts are simple but so important that they should not be ignored. Read this book and pass it on to as many of your family members as possible.

Congrats to Follman for a fine book....

As a fairly new Christian who was raised in a very legalistic and works-based religious environment, this book has been one of several fresh breaths of air for me. Mr. Dudley is a gifted author who illuminates the principles of grace in a way that will transform you, especially if you share my religious background.

Mixing humor with common sense evaluations of human nature, he explains very simply and clearly how grace works from the inside out. His theology is sound, his doctrine is biblical, and he doesn't fall into the trap of excusing sin for the sake of grace. He holds to a high standard of Christian living, but explains that we have to cooperate with God in order for Him to direct our lives by trusting in His goodness, not our own.

Quite funny anecdotes and kind, yet pointed advice make this a great primer for those who are frustrated with trying to improve themselves, by themselves. Dudley says "sit down inside" and let God take over.

We have been buying this book for years now and keep giving it away to others. Dudley Hall explains the non-religious Grace of God in a way that is inspiring as well as humorous.

This book is both fascinating and life changing at the same time. The author exposes the concept of how man has made it impossible to experience the free gift of God's grace that God wants us to receive and experience. Dudley clearly shows us how we have applied the wrong attitudes in the name of enforcing right doctrines in our lives and the lives around us. One concept that I enjoyed to read about and I found to be true in society today deals with the doctrine of avoidance where we love to expose evil, but we do not come nowhere close to it in order to snatch souls from the darkness of evil in the name of being "pure and holy" and "seperate" from the world.

Dudley Hall does a masterful job in showing how believers can be rescued from empty, dead religion. He shows that striving to please God is not the answer. This view, he argues, leaves one with a religion that breeds discontentment. What God offers, he declares, is grace. This is what truly transforms! He does a great job citing biblical examples of the grace of God. This is a very readable resource that is hard to put down.

One of the best books that I've read on Grace. The author has a gift in being able to put into understanding biblical truths that are not being taught today as they should. I found the book to be very informative and enjoyable. The knowledge of the author is appearant and informative. I really felt after reading the book that it was life changing.