Online Books

I loved this book! The examples are great and really show that you can express and exude the personal brand you desire if you know how you are perceived by others (gathered in the extract phase). I really enjoyed the chapter on on-line identity and felt that the information provided on how to improve your on-line visibility was right on target. The ideas are easy to implement. With so many hiring managers and recruiters now googling potential employees, it is a chapter full of information that will assist you in establishing your on-line identity for career distinction. Wonderful book that I recommend to all my clients!

As this is written, personal branding is a hot topic. The authors make the argument that job searching and recruitment will be radically different in only a few years. The authors have been involved in career management for years and speak with demonstrable authority. The book pulls somewhat random information together and provides a comprehensive manual on developing an approach that is easy to follow.

The book is easy to read and the information flows well and those attributes alone justify its purchase. I have one criticism to offer: there are too many references to the services sold by the author. This, of course, is not unusual nor fatal. It does distract, to some degree, from the authors' otherwise fine presentation.

Overall, a worthwhile investment, especially if the authors are correct in their belief that most all recruiting will be based on personal branding in the not-to-distant future.

This book opened my eyes to the reality of having an online brand. I was surprised I needed one and even more amazed that I already had one. The author's take you on a journey of the what, why, and how of online branding. The advice is to the point and easy to implement.

I agree with the author's premise that everyone needs to actively manage "their" online brand.

Buy the book.

Personal branding is very important in today's web 2.0 world. In a world where anyone can google you and people change jobs multiple times in a decade, your reputation and brand are essential to your career. If you've never thought about personal branding or you've wondered how to go about it, then you should read Career Distinction: Stand Out by Building Your Brand. It offers some concrete advise and metrics for setting up your personal brand and measuring how well you are doing. For example, they recommend you google your name and check the number of accurate results you have. They make recommendations like you should have 5,000-50,000 if you are "a vice president, acknowledged thought leader, highly regarded consultant or subject-matter expert." (I did well on that one, a search for "Stormy Peters" returns 161,000 results where 98 of the first 100 are me.) Their suggestions ranged from creating home pages to public speaking to what type of clothes to wear.

All that said, if you are already an expert in career branding, you might be disappointed. The book is only 192 pages and it's full of white space and quotes. (24 of the pages are either blank or title pages.) And in a lot of places where more detail would have been helpful, they refer you to a workbook that's not included with the book.

In summary, Career Distinction: Stand Out by Building Your Brand is a great introduction and overview of personal career branding but should be combined with the workbook or they should come out with a Career Distinctions 201.

The book "Career Distinction" outlines the new path of career management in the 21st century. It highlights specific tools that one may use to increase their visibility in both the concrete and virtual work place. The book provides thorough insiight to branding your own image and increasing your virtual credibility.

No book is going to give you all the tools you need to get published but this one makes a fair stab at helping - truly helping. My one complaint is they describe freelancing as this incredibly wide-open field for anyone with a modicum of talent, and a lot of perseverance. What they fail to point out is that to really make a good living, the way this book proposes, (to freelance periodical writers) one has to prostitute oneself to write about anything and everything. If spending the rest of your life writing to a health magazines about "10 Steps to a Clearer Complexion" seems worthwhile to you, than follow their advice. Otherwise, I would recommend that you decide what you like to write about first, and then go after that market. If all you like to write about is model train building than you should realize in advance you may never make a million as freelancer.

The writers market changes every year so it is wise to get a new one each year. However the front part is very informative for a new writer or a writer who just needs to familiarized themselves with the world of writing again.

A Writer's Market is an excellent reference guide every writer should have. Whether you're someone whose been writing for years or just beginning a writing career. It's an important writer's tool you should have sitting next to your computer along with a dictionary and "Elements of Style" for easy access. It is the yellow pages for writers.

Anyone looking to get published this will same time and money. If you looking to publish a novel you should also get Novel & Short Story Writer's Market. It has more publishers listed.

Some of the tips in Writer's Market 2007 you already know. That being said, you still need this valuable resource. It contains some information that, even if you alreay know, or think you know, is very good to be reminded of.

Using this reference, you greatly increse your odds of being signed. Follow the steps, use the professional courtesy, and follow protocol. These along with persistence will get you your acceptance letter.

Buy it. Read it. Live it.

Its an excellent book that throws light not only on fundamentals but also on the intricacies of epidemiology.It describes various aspects in a comprehensive yet simple way.The Book is definitely a Visual treat.Buy it as its Worth it!

Books by Gordis have been used for Epidemiology courses everywhere,and the course I am taking is from a federal educational institution. The book is excellent, resourceful, packaged with an online supplement which is very helpful. The book talks mostly about chronic epidemiology, which of course is the trend due to an overbearing presence of chronic diseases in the society. The cover is colorful, content is appropriate, but the book is light and easy to handle, unlike the big, fat books associated with epidemiology. A good book for someone who is doing the basics of epidemiology, good one for someone proficient in epidemiology as well.

I agree with most of the other reviews here and also think this is a good introductory text. If you can get past the bad jokes and frequent references to Christianity, its clearly written and has good examples. However, this 4th edition is a classic example of an author repackaging an old textbook as a new edition and trying to make money off of it. Gordis claims that the 4th edition has many changes, but in reality the chapters are the same and only a few less significant references have been updated. My advice is to save your money and buy the third edition - just as good and much cheaper.

This is a great introductory book. Unlike previous editions, the diagrams and tables are in color which makes them easier to read. Gordis offers easy-to-understand explanations of concepts and provides interesting real-world examples to illustrate key points.

Excellent book on Epidemiology, very easy to read. I strongly recommend it for those seeking a strong foundation in the subject.

My review of this product is that it's very informative and helpful in regards to the blogging world. It stays true to a point that it's not a get rich quick book but more of a methodical way to approach blogging, make some money, and even make a living from doing so.

Unlike most e-books or get rich quick books, this book doesn't fill with the reader with fantasy numbers and thoughts that riches will befall upon them within moments of getting started with blogging. What it does offer is step by step plans to get moving on what the reader wants to accomplish, achieve, and finding out the topics that they would be most compatible to blog about. It also explains various differences between personal blogging and network blogging.

Overall: 5 Stars, I highly recommend this purchase if interested in the blogging world.

Blogging your way to six figure income? Interesting that the book uses this title since there is a whole section in the book about how to grab attention to the title of a blog to trick readers into clicking on it. That, according to the book is how you will make six figures. If you have never heard of a blog - never read a blog - never started a blog (which by the way takes 5 minutes)...this is the book for you.

I have read many books and ebooks on making money blogging and this book is by far the most noteworthy. This book is not like many that are more fluff than anything else. Darren's book is packed with great advice and information that will make you successful if you stick to his methods. Learn from the best, I always say! This book has helped me a great deal with www.ezmoney.money-moguls.com.

I highly recommend this book to anyone who is serious about blogging and making money online.

This is a great step by step guide about what it takes to make money in blogging. It's a slow process and this is reinforced throughout the text. No secret formulas but great instructions on how to succeed. It takes work folks - sad but true.
Well written and an easy read. Recommended for internet marketers, writers and bloggers and anyone thinkning about starting a blog. Read this first.

Are you thinking about starting up a blog and using it as a means of supplementing your income? Then this is a must-have book. It goes through every step of the blogging process. Some the topics covered are how to choose a niche topic, how to find a host, how to write for blogs, how to introduce advertisements to your blog, and how to promote your blog. It even gets into the topic of buying and selling blogs for those who are interested in getting into the digital real estate market.

What I found to be really useful is that the authors introduce a lot of sites that are beneficial for bloggers. You'll learn where bloggers gather to share ideas about how to run their sites and also sites with useful tools for bloggers are also introduced.

The authors have a lot of experience with blogging and it shows in this book. I learned a great deal and I'm really glad that I read it. I recommend this to anyone who is thinking of starting up a blog. Also people who have a blog, but haven't been making any money with it, might find this to be a really interesting book as well.

The book is okay for some audiences. There is a complete discussion of theory but it is short on case studies and examples. Money would be better spent on the books available from Jakob Nielsen.

I immediately digested this book as soon as I got my hands on it. It is a must have for those in the industry as a developer, consultant or merchant. This book provide critical information you shouldn't be without!

The author has accomplished a difficult feat indeed - explaining the variety of methods and mechanisms of multivariate testing simply, plainly, and with real world application.

I work in the Direct Response space, we've used multivariate testing for a number of years and actively subscribe to a number of newsletters and whitepapers on the subject. I would consider myself an expert on the process and technologies, yet still found a wealth of new and refreshing information in this book.

In particular, the methodology behind calculating the real dollars and cents increases is well executed.

All around easy to reccomend.

This is a terrific read! If you have an online business -- this is a MUST read. -Steve

I traveled 6000 miles from Scotland to the USA to further fulfil my passion for doing Search Engine Marketing for my Scottish client base. I got the chance to actually meet the people behind the books who in our business are seen as the mastering mentors of our profession. through me being an Optimiser in the UK. I had the opportunity to meet Tim Ash, who is a very pleasant and knowledgeable person and this inspired me to buy his book. I have since read cover to cover, and the book is like the person. Since that meeting and reading of his Book Tim even went out his way to answer an email on a burning question I had - now that's commitment! It was an honour getting the chance to meet Tim Ash, the positive reviews here sum him up, so go ahead - get the book and get your website tuned up - today.

This book is one of the best reads of all of my school books, simply because Lehne doesn't try to sound hyper-intelligent to impress. He keeps it simple, and interesting, and that definitely gives one the desire to continue reading. I have learned so much from this book already. One of my favorite school reads by far! This book will continue to be useful in my future studies. Worth every cent that was paid! LOVES IT!

This book has a lot of detail in it, which makes it a lot easier to understand the difficult terminology. I recommend this book to anyone who is in nursing, pharm or medical school. Very helpful! Puts knowledge into words that are easy to understand and uses a lot of examples. Great text! It also comes with a CD that is extremely helpful

This classic text is simply the best. It's great for an undergraduate nursing pharmacology course, and it's also good as a review prior to advanced pharmacology for NPs. The text is well organized and gives a solid but not overly technical treatment of pharmacology. Definitely a must have for any nurse!

Pharm was definitely my hardest subject during nursing school. I had a hard time keeping all the drug classes straight, but this incredible textbook gave me the exact tools I needed to understand the drugs. With Lehne's sense of humor (in chapter 1 she writes a note to the "chemophobes" - those of us who are scared of chemistry class!) makes this text book interesting and easy to read.

I had another text for my pre-nursing pharmacology class, and after suffering through it, found this one. Even though I had already finished the class, I bought this and read it cover to cover. It's worth it. Not a lot of details on the chemistry, but it's great for the practicioner who needs the practical information. The background parts that discuss physiology and some chem are excellent to keep things in context.

Goljan is the man! This book is a must have for med students, espec for board review.

this book was brand new when I got it in mail. The book is amazing. The delivery was timely as well.

this book is amazing. it's tough for some to get used to the outline format, but once you do, you realize that it covers everything that's important in a very organized, readable fashion. there are good applicable pics and charts, along with big margins to write extra notes in. i wish i used it during my first year of medical school (i got it in the beginning of 2nd year).

I've heard some say this book is too detailed for a quick review, and they would rather stick with FA. They must of missed the memo that in medical school you have to know everything and know it in detail. This book is the real deal. If you know these concepts and can work them from a few angles you will surely do well on the boards. If you just read FA you're in trouble. This book should be mandatory!!! It might take a while to get through some chapters but don't fret, stay persistent and it will all come together. This is BY FAR the best book for review, read it a couple times and do a bunch of questions and you're set.

I bought Goljan's RR after having listened to his audio files throughout my M2 year. When it came time to review path for boards I realized I didn't like BRS path. RR has colored pictures, 2 tests at the end of the book (didn't do them, i was using a qbank online by then) and the outline format is great. The wide margins with notes was what I liked best (lots of room for me to write too). Definitely look at a copy before choosing a path review book!

There is a trend recently for books to be created from articles written by others. One problem I have with these types of books is that articles often don't have the details I'd expect to find in a book. This book offers more details than most, but I would still categorize it for the newcomer to online marketing. It covers copywriting basics as well as other online marketing tactics such as pay-per-click, eBay, audio, automation, and web 2.0.

A very good compilation with plenty of referrals for further information from the writers and other sources. Multiple perspectives and useful information for beginners and seasoned veterans.

This book was my first purchase of an online marketing book. After extensive research, I decided to purchase this book at my local bookstore. I've read it in 2 weeks while taking a MBA course!

I could not put this book down. It's packed with information to help jump start any internet venture--even mine.

I recommend you purchase this book. If you find any articles that deeply resonate with you, go to that website and review the product. Might just been that missing part of your program.

So, in retrospect--I'm glad I got this book.

[...]

My summary of this book is as follows;
All of these people had a "Vision" which may not have been shared by others.
These people developed a Plan and most importantly, they acted on it.
They turned their Dreams into Reality by hard work.

There is NO easy way out unless you win the lottery and then statistically speaking within 2 years you will be in mega debt.

Vision, Plan, Hard work = success

As one of the first online marketing books I'd read, I got a lot out of it at the time.

Even though it was published in 2005, there are still plenty of nuggets of value to any novice looking to learn.

In the spirit of full disclosure, I should say that I am an attorney, real estate broker, investor, trainer, and author of another unique and highly readable book on real estate investing that can also be found here on Amazon -- The WealthLoop Series Beginner's Guide to Building Wealth Buying Houses: The Foolproof Roadmap to Real Estate Riches Without the Risks and Hassles of Landlording. Unlike many real estate investing books, it is written to be a genuine "How To" book that "takes you by the hand" and walks you through a step-by-step process for getting started in real estate investing -- investors across the country are giving it rave reviews. The book also includes sample leases, forms, and checklists, so that you can actually go out and implement the investing strategy it teaches as soon as you're done reading. You might want to check out the companion CD too -- The WealthLoop Series Beginner's Guide to Building Wealth Buying Houses (Combo Audio/Data CD): Author's Audio Commentary Plus Downloadable 32-page Marketing Manual, Checklists, Spreadsheets, and Forms.

A related program that's well worth checking out is:

The WealthLoop Series Beginner's Guide to Personal Wealth Creation (Combo Audio/Data CD): Audio Seminar With Downloadable 40-Page Action Manual.

My online journalism class will read this book in the fall. It's a key text for introducing people to the possibilities in digital media and citizen journalism.

The book was a good guide to citizen media and gave some great examples of places where citizen media would work.

I enjoyed the examples thoroughly and found the book a useful guide. I can't wait for an updated version.

Many people blame the Internet for accelerating the long-term decline of newspaper circulation, and think that the Internet is crippling the future of American journalism.

Don Gillmor believes that the Internet has the potential to dramatically improve American journalism and widen its appeal.

Gillmor is no naive innocent. He demonstrates that he has an extraordinarily detailed command of the interrelationships and applications of the many internet and software technologies and journalism. I met Gillmor in April, 2004, at the BloggerconII conference organized by Dave Winer and held at Harvard Law School. He held the attention of his audience of bloggers through his mixture of detailed knowledge and passionate advocacy for the worth of blogging and the value of it becoming an income-generating activity.

No journalist should fail to read this book. Nor should any citizen consumer of journalism who participates online. Only a small part manifesto, this book is a detailed roadmap of the future of journalism for those informed enough and bold enough to take it. Those in business and government who are the subjects of journalism would also do well to read it.

The future of journalism, Gillmor says, will be much more participatory in the future than it has been in the past. The many to many communications style of the Internet will become the style of successful journalism. Journalism will less about lecturing and more about leading a discussion. The "eat your spinach" school of civic advocacy will be replaced by a greater connection between readers and journalists in which readers will influence both the definition of news and the content of individual news stories.

The proliferation of tens of millions of blogs means that the separation of news producers and news consumers is far less than it used to be. Everyone can produce news in the blogosphere. One duty of journalists is to sift the through the blogosphere and find out what is relevant. Another duty of journalists is to actively engage the public in the news gathering process. The definition of what professionalism in journalism is will be rapidly changing.

What is now at the edges, Gillmour says, will and should be moved to the center. Public concerns that once were marginal now will become mainstream.

As a Pennsylvania state legislator, I believe that this will have significant public policy effects--especially the areas of taxation and public welfare expenditures. For the first time, those with average and below average incomes are able to communicate their concerns to a mass audience. The more the digital divide in Internet access erodes, as the divide in telephone and television access has eroded, the greater the erosion will be of the upper middle class dominance of the political process. The stakes for putting the brakes on the trends Gillmor describes will get increasingly large in the years ahead.

This is not just a book for journalists and the subjects of journalism, or even just a book for currently active internet participants. The detailed accounts of the consumer applications of various technologies of what he calls the "the read-write web" or "technology that makes we the media possible" are alone worth the effort to get through this book.

Others may understand individual technologies better than Gillmor, but it is unlikely that anyone has a better understanding of how they all--HTML,mail lists and forums,weblogs, wikis, SMS, mobile connected cameras, internet "broadcasting," peer to peer, RSS,Technorati, API, and many others--come to together to create a radically different architecture of information, news, personal reach, and circle of potential friends and allies for many millions of Americans.

This is not a book to be read and put aside. Gillmor clearly struggled to get his text into 241 pages, plus 36 pages of acknowledgements, websites, and detailed notes. While there is occasional redundancy, on the whole a longer book would have been clearer in some respects.

This is a book to be carefully studied and used as a springboard to continued learning about new applications, new technologies, and new interrelationships as they emerge.

The idea of the public as part of the media is not totally new.
Going back at least to the 1940's, public opinion research focused on the stages of influence: the mass media first influenced the opinion leaders in a community, who then influenced others by word of mouth.

What is new is the dramatically improved publishing capacity for the individual citizen, regardless of whether he or she had the community stature and web of influence to have been a community leader--formal or informal--in the past.

The media had been steadily eroding the influence of opinion leaders, by influencing more and more people directly, but now the opinion leaders are back in record-high numbers and with greatly expanded spheres of influence.

"I hope I've helped you understand how this media shift--this explosion of conversations--is taking place and where it is headed," Gllmour says on the last page of his book. "Most of all, I hope I've persuaded you to take up the challenge yourself.

"Your voice matters. Now, if you have something to say, you can be heard.

"You can make your own news. We all can.

"Let's get started."

Dan Gilmor here presents the attitude toward technology & journalism that any journalist will need to have if he/she will survive long in this new era. They need to embrace, or at least reckon with, the new media.

Here Gilmor gives an enlightening look at the changing face of journalism and the negative and positive changes it makes.

I'm not a professional journalist, but I found this book to be fascinating and informative. I credit it with helping me to stick with blogging, and seeing it as something more significant than a passing fad. All journalists should read this, I believe!

If you ever wondered what is changing in journalism, then this book is for you. It not only describes the logging phenomenon, but also describes why the big media might not last.

You can't watch television these days without getting bombarded with ads for on line brokerage companies. What's been missing has been a centralized source for information about the whole thing. This book provides that source. It's not complete - if it were it would be so big that you couldn't carry it around - but it's a great start.

You can read this book from cover to cover in just a few hours. That is, just a few hours if you don't take the time to go out on the web looking at the things she suggests. And that right there is the key to this book. Here is a good start that covers the whole field from A to Z, and at nearly each and every point along the way she points you to web sites for more information about specific points.

The problem with going to the web for more information, of course, is that web sites appear, go away, merge or whatever. She admits this, but accepts this risk and gives you multiple sites (you couldn't possibly visit all that she mentions) or suggests ways to find a missing or dead site.

This is a great way to get the basic information you need before getting started with selecting a broker and deciding what to buy.

I came here to write a review for this book, and found that a reviewer below, "A reader", had already written what I was going to write. This book provides a reader with no information, but with long lists of websites to look at. You can access those websites most often just wasting time (like "A reader" already said). Using search engines like Google/Yahoo is much better than thumbing through this book.

As I surf the Web, I often feel that it's like visiting a library where all the books have been spilled on the floor. The information is there but I don't know where to begin my search. "Investing Online For Dummies" explained how to get started, steered me to free or low cost online services, pointed out the important parts of Web sites, and showed me the process of online investing.

The delivery was on time. The book is good for me

This newest edition of "Investing Online for Dummies" reflects the latest changes and improvements to online investing Web sites. Addresses building an online information system, setting up a basic investment strategy, determining how much to invest, selecting an online broker and trading online, finding the right investments, performing Internet transactions securely, saving on commissions, managing a portfolio, and much more.