Systems Books


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Systems Books sorted by Average customer review: high to low .

Systems
Mac OS 9: The Missing Manual
Published in Paperback by Pogue Press (2000-03)
Author: David Pogue
List price: $19.95
New price: $5.34
Used price: $0.13

Average review score:

It was Useful
Helpful Votes: 2 out of 3 total.
Review Date: 2002-08-06
I know nothing about computers, but enjoy using software. This helped a bit for my lack of technical knowledge. There's probably a lot more info. in the book that I just can't bother getting around to.

Geeks like it
Helpful Votes: 2 out of 5 total.
Review Date: 2002-03-23
I noticed that the people who really like seem to be hardcore Mac users (i.e. 'I've used Macs for 10 years', etc. ). The people who just want to use a computer didn't like it much. So, decide which kind of person you are before you buy.

David Pogue can do no wrong!
Helpful Votes: 3 out of 3 total.
Review Date: 2003-07-06
Although I have since switched to Mac OS X (aka OS 10), I actually used this book first. It was an invaluable tool in easing my transition from Windows user to Macintosh user. I would recommend all Mac users switch to OS X as soon as possible since it's a much more stable and reliable version, but if you have an older Macintosh then OS 9 is a fine Operating System.

If you need help learning how to operate your Macintosh with OS 9 (OS = operating system - the graphic user interface that you see when you turn the Mac on) then you can do no better than this book.

If you're completely new to computers you'll find this book immensely helpful as it holds your hand in the first few chapters and explains how to use the GUI (graphic user interface), the mouse, the keyboard and so on.

If you're new to Macs it will also serve as a primer to get you up to speed very quickly on how to use the Macintosh and learn the Mac way of doing things.

If you're someone who knows how to use Macs this book will also help in the later chapters by showing you how to become a "Power User". It will help increase your productivity, teach you all the great short-cuts and keyboard combinations and so on.

All the books in the "Missing Manual" series are very easy to read, with detailed step by step instructions along with a fantastic index for simple cross-reference and nice pictures to further simplify the process of learning.

Be sure to check out "Mac OS X: The Missing Manual" if you're looking for the best and easiest to read book on Apple's fantastic new Operating System.

Unfortunately I'm limited to two thumbs because otherwise I'd be tempted to give this twenty thumbs way up!

Pogue is the MAC guru
Helpful Votes: 4 out of 6 total.
Review Date: 2002-10-17
Of the many computer books in my posession, Pogue is the best by far! Everything from Macs for Dummies, Mac Secrets and now the Missing Manual series. If the answers are not there Pogue is on the web and will answer questions as well as take suggestions for future reference. In my humble opinion, if it's Mac: Pogue's The Man! This is after several years including a newspaper job with many macs and variety of probs. Also, He return emailed me to suggest NOT to buy a current edition because a newer, more suited to my needs, would be out in a few months. I also bought and love OSX. Thank you David Pogue.

Missing manual, better than Dummies
Helpful Votes: 4 out of 4 total.
Review Date: 2002-07-16
I preferred this book over "Mac OS 9 for Dummies", because it has more "meat" in it, and is generally more readable. I found it an excellent book for someone who is essentially computer literate, but wishes to move from a PC to a Mac. The front of the book touts that OS 9.1 is also covered in this volume, but alas only a few dozen words, which seem to have been slipped in at the last moment. The Dummies book does one thing better, which is how to select which Extensions to disable so that your Mac isn't clogged up with bits it doesn't need. My advice would be to buy the Missing Manual book if you have, say, a PC at work, but want to buy a Mac for use at home. It will help you move from one to the other easily and in an entertaining fashion.

Systems
Brain-Damage: A Book About Overcoming Cognitive Deficit and Creating the New You
Published in Paperback by Emerald Ink Publishing (2001-09)
Author: Richard Edward Schmelzkopf
List price: $19.95
Used price: $39.99

Average review score:

The Road Back is Less Traveled
Helpful Votes: 0 out of 0 total.
Review Date: 2007-09-20
As a psychologist for 30 years I have read many professional texts and self-help books. This is a valuable book for people entering the healing professions as well as for patients and their caretakers because, throughout, it touches on a man's path to recovering from brain damage. It touches on his creating a personal philosophy to see him through, skills he learned along the way, including self-assertion, and finally the love he's learned along the way.
Dick Schmelzkopf's book, Brain Damage: Overcoming adversity with wit and humor, challenges us to observe what is, to most of us, the mundane choices of life, what to wear, doing chores, and handling finances through his brain-damaged mind. This book is a practical, no-nonsense, road map outlining the rehabilitation process of a brain-damaged man ... and more. In addition, the author describes what one can expect to experience along the way and shares his views that will help people understand what tools one needs on such a journey. It will make the trip easier for all who make this journey and those who accompany them. Reading this book illuminates our lives and can only make us more tolerant, compassionate, and caring. I'm a better psychologist for having read it.
Philosophy
From his first thoughts after surgery, Dick Schmelzkopf psychologically reframes how he sees life. Dick's advice to "Add Quality of Life to your personal credo" will shake the whininess out of anyone's "pity party." Many who have died on the operating table and are brought back to life also make this shift in their thinking through the transformational experience.
Dick avoids sliding into non-productive funks when he admonishes us, "Don't beat yourself up ... Remember it and learn by it." Combine Dick's advice to us all that we "... need challenges and interests. If you don't have one, get one," with his personal stance, "I will never, never give up," which explains much of his success. Dick's dogged determination to master whatever functions his brain surgery left him is a model to everyone, with or without brain damage. Dick's prior work as a salesman has, I believe, contributed to his use of affirmations like, "I have a positive attitude that guarantees success." Dick adapted the adage, "If life gives you lemons, make lemonade," into his personal mantra, "If you're given brain damage, write about it." In addition to being great rehabilitation therapy for him, it gives his life meaning and purpose that this book "... will give somebody an idea of how to help themselves or someone they love."
Skills
This book has many techniques for the brain-damaged person to use to enhance the quality of their life and the lives of their caregivers. His recitation of his abilities, pre and post- surgery, can be an instruction manual, both for the patient and for caregivers. Whether discussing the impact on his decision-making or judgment, Dick lays out the roadmap of how a brain-damaged person can regain control of whatever is left by the surgeon's scalpel. Dick constantly reminds us of the need for the acceptance of the "slow and arduous task" of rehabilitation by patients, caregivers and health care professionals.
Dick teaches us by example. His strategy of linking his interests in darts to solving a math problem clearly shows how a brain-damaged person can learn how to cope. He serves up the problems he's had, like pattern recognition, then follows up with helpful hints for dealing with his "broken recognizer." Dick's rituals, for rebuilding his vocabulary, are his menu for finding and using what works for him. Dick's "Rule number one" for the cognitively challenged (and their caregivers) is proof that his "... pen is mightier that the surgeon's sword." Dick's comment about his re-learned poker skills are a warning to us all, should we ever find ourselves across a poker table from him.
His determination to define himself in his new life is a triumphant assertion of the human spirit and will. Dick's response to people who treat him as less than equal is a prime example of a psychologically healthy outlook, succinctly put, that others see him as a person of worth and dignity, handicap be damned. Dick's admonition that "Brain-damaged means we may be a little slower in some areas, but don't count us out," works as well for those with an aging brain as it is instructive to caregivers and health care professionals alike.
Love
This book is as much a love story of two people committed to each other in ways only a few lucky people will ever experience. It emphatically says, "Take heart, caregivers," when Dick tells caregivers, "You are important," and you feel it when he says throughout the book, "Ain't love grand?" You will find this book is full of heart, love, compassion, humor and common sense that prove that to overcome a handicap, the wisdom of the heart trumps intelligence. Every time. The two pages discussing Grief is worth the price of the book alone. Its lesson is the power of compassion, love and illuminates the author's humanity, or, as his wife says, "ECCE HOMO," which translates as "Behold, A Man."
Dick's rehabilitation journey is not complete, nor will it ever be. After a year of rehab work he has found, however, the best path for himself. He's currently busy on many writing projects. We wish him God-speed and Dragon's Luck.

Inspirational!!!
Helpful Votes: 1 out of 2 total.
Review Date: 2002-08-23
What can I say....I laughed, I cried (rest in peace, Shardak), and then I laughed again (out loud, alone in the room, 1 AM). I saw myself and wondered why anyone who has ever lost their car keys is not in the same program right along with the "Rehabbers". Dick shares some very personal moments with his readers (some of these things it would never occur to me to share with some of my closest friends). He really grabs you and makes you think.....and laugh....and cry.... I felt like I was sitting and sharing secrets with my best friend. Truly inspirational, in many ways!! Thanks for sharing yourself with the world!!

Brain Damage--a love story
Helpful Votes: 1 out of 2 total.
Review Date: 2002-08-03
Brain Damage is an amazing journey. Both the story and its author are testaments to the indomitableness of the human spirit in its quest for wholeness. However, the author's pilgrimage, compelling in its own right, is but a subplot to a recurring theme throughtout the book. This is a love story, marriage the way God intended it. "For better or worse, in sickness and in health"--vows often spoken but not always honored, expecially when tested the way these were. You will love this book, and you will love the way these two people love each other. Enjoy their journey, then I challenge you. See if you can ever again be angry with your spouse for ignoring the budget or failing to lower the toilet seat.

Brain-Damage: A Book About Overcoming Cognitive Deficit and
Helpful Votes: 2 out of 2 total.
Review Date: 2002-09-18
Dick Schmeltzof's very personal book, Brain Damage, is both heartwarming and informative. He treats a very serious subject with humor, wit and compassion. It is difficult to imagine the drastic changes that have occurred in Dick's life since the emergency surgery to remove a tumor on his pituitary gland. But through his carefully constructed narrative, we can "feel" his frustrations and also revel in the incremental -- yet moving forward -- progress that he makes. His is a story of great courage, hope and love; a lesson for Humanity. Thanks to Dick for sharing this moving and insightful story of life after brain surgery. Readers will laugh. They will weep. And finally, they will applaud this incredible human being. Dick demonstrates a real gift for storytelling through this book. Let's hope he delights us with "Brain Damage II".

Inpirational Memoir
Helpful Votes: 3 out of 3 total.
Review Date: 2006-11-02
This is one story that will inspire many people and give them hope for recovery from brain injuries. The author uses humor and wit and weaves his story of how he over came and coped with his "brain damge". It is a positive message about a serious concern. The book is a great read even if you do not have anyone in your lfie with brain damage - it really is about attitude and how you can cope with whatever happens to you in your life.

I totally recomend this book to all readers. It will add something to your life in a positive way. It is uplifting!

Systems
Digestive Wellness, Third Edition
Published in CD-ROM by Health Text Audio / STI (2006-06-25)
Author: Elizabeth Lipski
List price: $22.95
New price: $13.83
Used price: $22.95

Average review score:

Very Informative
Helpful Votes: 0 out of 0 total.
Review Date: 2008-06-03
I found this book to be very informative. It is written in easy to understand, plain language. Everything is explained well enough for a lay person to understand.

I would highly recommend this book to anyone who would like a deeper understanding of how the digestive process works. Anyone who desires to take control of their health should read this. My doctor told me that the colon controls 90% of the other organs of the body. I had a hard time believing that until I began to do research on the digestive system. I have concluded that he was right.

digestive wellness
Helpful Votes: 0 out of 0 total.
Review Date: 2008-05-27
This is an exceptional book about the digestive system. I would highly recommend it. I also ordered the children's digestive wellness and it too is an exceptional and informative book.

everyone needs this info
Helpful Votes: 0 out of 1 total.
Review Date: 2008-03-21
This is a great book, refresher for those medically trained, but fabulous information to help one with problems and to keep others healthy

Good for heartburn
Helpful Votes: 3 out of 3 total.
Review Date: 2008-05-05
I usually don't write reviews on Amazon unless I have extreme satisfaction from my purchase. Well this is one of them. I used to get bad heartburn frequently and was taking proton-pump inhibitors, which I felt were not alleviating the problem but maybe making it worse. I bought this book and learned a bit about the digestive system and the bacteria involved in helping us digest. Knowing that I have H. pylori which was the main cause of my heartburn, I decided to take the approach of promoting the good bacteria in my system. Since then I've done this, and barely ever get acid reflux. The only times I will get it is when I deviate to eating bad foods for a prolonged amount of time.

Excellent Book, easy to read and very informative
Helpful Votes: 3 out of 3 total.
Review Date: 2007-09-26
My sister, who is an Holistic Counselor, suggested that me and my Fiance read this book to help with his digestive problems that severely impact his life. I'm totally impressed with the information presented in this book; not only does the author discuss remedies to common, yet severe, digestive issues, but she takes the time to describe the digestive system in a way that anyone can understand. The initial description of the digestive system and the way that our bodies convert the items we ingest is, to me, the key to fully understanding the remedies she presents. I believe that the contents in this book are so valuable that I wonder why some of it is not included in high school curricula.

Systems
Leadership and Golf (creating Organizational Alignment) SWING to BALANCE
Published in Hardcover by Corporate Performance Systems (2002-04-01)
Authors: Thomas K Wentz and William S Wentz
List price: $22.95
New price: $2.84
Used price: $3.60

Average review score:

Everyone is Important
Helpful Votes: 0 out of 0 total.
Review Date: 2006-12-15
Tom's book is a must read for all who manage more than one person.
Great companies are built by those who lead by example and teach others how to lead. Swing To Balance teaches that those who feel they can do it all will do more, more easily and better, if they help others to succeed. The game of golf is THE metaphor for life!!
This book is well written and and will make any airplane trip seem to short. Enjoy.

Change your golf swing - Change your life
Helpful Votes: 0 out of 0 total.
Review Date: 2006-12-05
Tom Wentz has written a remarkable book that provides as meny life lessons as it does golf tips. An accomplished golfer himself, Tom applies the principles of a "balanced" swing to keeping your life balanced both professionaly and personally. The concept of "Effortless Effectiveness" show the importance of keeping all the moving parts of your golf swing working together to hit the ball straight and long. It underscores why trying too hard seldom works.
I recommend this book for anyone who wants to straighten out their drives as well as their lives.

Recreating your Swing and your Enterprise
Helpful Votes: 0 out of 0 total.
Review Date: 2006-12-02
Most of us enjoy golf and are constantly trying to fix some aspect of our game. We adjust the grip to correct a slice or alter our stance a bit to fix something else. But adjustments to a fundamentally flawed swing will never result in a great game.

Tom invites us to fundamentally rethink the swing. He's analyzed numerous PGA Tour players and distilled the common elements of their swings into a few steps that allow a golfer to visualize and execute a fundamentally sound swing. Without all the gimmicks many of us rely on.

But in the process he confronts us with a disturbing reality - most of us approach our professional lives in the same way. We are constantly trying to improve our situations by fixing problems rather than determining what we want to become and structuring our enterprise to create it. Tom uses this very interesting allegory to demonstrate how we can all make the same fundamental transition in our professional lives.

In fairness, I've not only read the book but also seen it successfully applied in golf and in real businesses. So I have no trouble endorsing it.

But will your golf improve? Well, Tom took my novice spouse from no ability to her first successful nine holes in about four hours. It took me much longer to improve because I clung to several stubborn habits that needed to be shed.

As always, it depends on what you're willing to give up give up to get what you really want. Start with an open attitude and you can create the swing - and the enterprise - you really want.

Leadership and Golf
Helpful Votes: 0 out of 0 total.
Review Date: 2006-11-21
Leadership ang Golf delivers an intersting perspective into the challenges of management and company change by comparing to the challenges of the golf swing. Being both a manager for a company that is making the move from mass production to mass "customization" and a high hanidcapped golfer; it was easy for me to realate to the lessons of Wentz.

Following the lessons of Swing to Balance, our company is certainly on the right path to continued growth and success as well as on-line with our company purpose. My golf swing...well that's another story.

Swing to Balance - a great metaphor that works in business
Helpful Votes: 0 out of 0 total.
Review Date: 2006-11-21
There is always great ways to map the knowledge and skills of the athletic arena with business. Execution is key. Using the imagery of the golf swing, Mr. Wentz makes a great connection to business. A short read, but effective.

Systems
PC Annoyances, Second Edition
Published in Paperback by O'Reilly Media, Inc. (2005-03-05)
Author: Steve Bass
List price: $19.95
New price: $9.86
Used price: $2.21

Average review score:

Worth the money
Helpful Votes: 0 out of 0 total.
Review Date: 2007-02-25
I was so impressed by this book when I checked it out from the library I realized I had to have a copy of my own for those times when problems crop up that drive me toward the deep end. This book does what it claims. Though it won't answer all of your problems (what book would), it's easy to understand and can provide simple solutions to what seem like complex problems. It also gives the reader various references and free helpful programs on-line. I highly recommend it.

Not a technical manual
Helpful Votes: 0 out of 0 total.
Review Date: 2007-02-03
OK for the nontechnical XP users. Most of these hints have been published elsewhere but it is a nice collection.

Would recommend this book
Helpful Votes: 0 out of 0 total.
Review Date: 2006-08-15
I love the format Steve Bass uses while writing
about computer annoyances. Many of the tips and solutions
can save you frustrations that are always there even in
a minor way because you may not know how to fix them.

PC Annoyances
Helpful Votes: 0 out of 0 total.
Review Date: 2006-02-28
This is not the usual boring computer book. Just the opposite.
I'm reading it the second time with a felt tip marker. After reading a chapter I go to my computer, explore, and make changes. I've learned more reading this book than any other computer book I've purchased. And it's written so the average computer user like me can understand.

















Very Practical,Funny,To the Point.
Helpful Votes: 4 out of 5 total.
Review Date: 2006-07-17
After slogging through books on W2KPro/XPPro that are painful to read and no help unless your running 100+ PC's this book was a welcome relief in it's smarts,humor,and direct approach to fixing many of the challenges presented by the above mentioned OS's. Having one of my usual sleepless nights I started tallying up all the money I spent trying to keep MS software running,protected from hackers,bots,spyware,virii worms and it's own predisposition to fail and I realize that with an entire industry built around sloppy software as the norm and a gov't asleep at the antitrust wheel we're not likely to see a real improvement any time soon. When you hear words like regulation stifles innovation reach down and make sure you still have your wallet because it's about to be plundered. It's always about the money. If I had to spend another $25 to have this book included in the box that MS/OS came in then I would've saved hundreds on books that did'nt meet my needs and priceless amounts of lost time.

Systems
The Science of Sales Success: A Proven System for High-Profit, Repeatable Results
Published in Kindle Edition by AMACOM (2003-12-26)
Author: Josh Costell
List price: $29.95
New price: $21.02

Average review score:

measuring dollars
Helpful Votes: 0 out of 0 total.
Review Date: 2008-06-01
The book is quite interesting and motivating, although I found the technique put forward by Costell very money oriented. If your high-tech product doesn't show a clear dollar saving for the client (i.e. it is for research purposes), the method will be hard to implement.

Very Informative
Helpful Votes: 0 out of 0 total.
Review Date: 2006-02-05
I have found this book to be exceptionally thorough and detailed in its approach to the sales cycle. The science of sales success efficiently and easily lays out the process that creates measurable value added results. This is a must read for manager and sales rep alike.

The Science of Sales Success
Helpful Votes: 0 out of 0 total.
Review Date: 2006-01-01
A great reference for every sales campaign. A practical sales process with measurable results for you and your customers.

Your customers will appreciate this approach as you skillfully guide them in improving their business and achieving their goals.

Put the "System" into your Selling System
Helpful Votes: 1 out of 1 total.
Review Date: 2005-10-13
Repeatable process, a great tool for Sales Managers. Helps to get everyone on the same page and speak the same language. Great for forecasting accuracy and determining the stage of the sales process for each account. Makes strategizing effective and more successful...cha-ching!!!

You Can't Manage The Sale If You Can't Measure It
Helpful Votes: 3 out of 3 total.
Review Date: 2004-05-04
The Science of Sales Success is a spectacular book written for today's proactive sales professional. If you're a fly by the seat of your pants salesperson, this book is not for you; continue dialing for dollars and pray for the best. If you're looking to journey from being perceived as another commdity vendor to an industry expert who can deliver measurable results to C-level customers within targeted market segments, The Science of Sales Success lays out a practical, logical methodology to get you there. Goes way above and beyond other sales books including "The New Strategic Selling," "Solution Selling," Spin Selling," and "Selling With Integrity," by providing readers with eleven sales management templates (invaluable tools), that can be customised to their specific products and services on an individual sale basis as they move from the initial planning stage to obtaining a signed purchase order. No fluff here, just a battle-tested system designed to achieve results written by an in-the-trenches sales veteran. HIGHLY RECOMMENDED!

Systems
Built for Growth: Expanding Your Business Around the Corner or Across the Globe
Published in Hardcover by Wharton School Publishing (2005-03-17)
Authors: Arthur Rubinfeld and Collins Hemingway
List price: $29.99
New price: $14.93
Used price: $1.96

Average review score:

Strategy and planning
Helpful Votes: 0 out of 0 total.
Review Date: 2008-01-14
Learn from a guy who took a coffee retailer from 14 locations to over 3,500 in just a few years and created the momentum for the Starbuck's Brand. One who glamorized a cup of coffee and got America to culturally change and willing to pay over $4.00 for something they previous purchased for a under a $1.00. A huge shift in what is possible. This is a great read for those interested in leadership, strategic thinking and knowing your demographic. Good enough to pass on to a friend or colleague, but better kept as a resource for future projects.

Expert advice on retail chain locationing
Helpful Votes: 0 out of 0 total.
Review Date: 2006-04-14
Rubinfeld is one of the masters in the retail locationing process. I own about 50 books in English and German on retail management, but none has included the expert advice on the very specialized retail locationing process. At least not compared to Rubinfeld's understanding. Both from a very strategic point-of-view and down to the nitty-gritty details of the legal agreement.

Rubinfeld's experience from Starbuck's rapid expansion in the 90s is very helpful, but he also adds a lot of other interesting retail cases from his work as an independent consultant.

The book's website includes very interesting checklists, but is not as impressive as you would expect based on the references made in the book.

The title's focus on "Expanding your business ... across the globe" is misleading in my opinion. Rubinfeld's advice hardly crosses the Atlantic nor the Pacific Ocean. But if you are interested in his ideas and concepts, you'll soon see that it doesn't matter. The principles remain the same with some adjustments for local responsiveness...

Being a chairman of a small retail chain, I have already put the author's advice into practice in the negotiations for a new retail location. They are easy to follow.

I also highly recommend the book's excellent chapters on retail chain financials. It is one of the first books that clearly distinguish between retail chain earnings and store earnings. Rubinfeld's focus on having a robust proforma economic model is key - also in my experience. And this is irrespective of whether you own all the stores yourself or also include a franchise system.

Peter Leerskov,
MSc in International Business (Marketing & Management) and Graduate Diploma in E-business

For Big And Small
Helpful Votes: 1 out of 1 total.
Review Date: 2006-05-28
Rubinfeld has credibility, being the person who commanded the domestic and global expansion of Starbucks. Here, Art Rubinfeld gives very specific advice on not only the "what" but the "how." His well-rounded and varied background has has enabled him to perceive things the way he does and then implement his ideas. He worked as an architect and as a construction manager. Later as Brand Development Consultant for Adidas and Washington Mutual Bank, prior to joining
Starbucks. He took Starbucks From 100 stores to over 4,000
worldwide. The concept of Starbucks is, and has has been unique. Who thought, back in the early 1990s that this new coffee outlet would do what it has done? I didn't.

Rubinfeld presided over and directed the Starbucks corporation's
growth in the 1990s, but he's also served as an independent
consultant for many other companies, so this adds to a more
multi-dimensional level of knowledge and numerous experiences of which to draw from. He specifically sites successes - and failures - with specific and detailed examples. Because of his background he can apply theory and also apply actual practice: from upper-lever strategy to front-line consumer. ( E.g. the 80:20 rule.)

Another concept: location plus people. The emphasis is on the
concept of retail and retail expansion, and the author doesn't stray from this as the foundation. Even of course, down to the store design which (Starbucks contains elements of the natural Earth, and presents the entity of the coffee bean and it's progression to the cup of java you get in-store). The complete retail puzzle involves many pieces. Strongly integrated throughout this book on retail is the concept of brand.

This book is categorized into 4 categories, with each category having a couple, to seven chapters. The Chapters zero-in on such areas as creativity, and customer loyalty; finding the best locations for your brand, management, staff and organization, for the big or small operations; implementation (translation: doing it). How to adapt, and continue to being dynamic and change, to maintain your customers. One useful term is what Rubinfeld calls "ideation." This is the
creation of new ideas. In the changing market place, this is the corner stone separating those who stay, from those who fade. Lots of proven ideas and concepts in this book.



Star of Starbucks gives insight into retail success
Helpful Votes: 1 out of 1 total.
Review Date: 2006-02-13
Author Rubinfeld took Starbucks to its place in retail dominance by creating a brand identity, yet assuring that stores did not have a "cookie-cutter" feel to them. The author points out for retailers, the store is the experience, and this is key to estabilishing a foothold. The way Starbucks stores were put together allowed them to be located even in historical building and other places where a normal outlet might not be desired.

The book doesn't just cover marketing strategy. It also discussing hiring the right team, and how locations are chosen. This information is golden.

Chapters include
* Make No Little Plans--core values, first store, maximizing retail experienc

* Go Long: blueprint for execution

* Own Main & Main: location, hot spots, how to grow rapidly without stumbling

* Push the Envelope: Path to Growth

Can't think of another book that outlines how to get to mega-success in retailing as well as this one.

A roadmap for retail strategy
Helpful Votes: 26 out of 26 total.
Review Date: 2005-12-24
“Who doesn’t want to run his own business? Who doesn’t want to have her own store? If you’re young, you think about it from time to time. If you’re older, you wish you had opened that little shop before the kids came – or you plan to open it when you retire. We all want to control our destiny. We all want to express our creativity. We all want to build something that will last. But how do you start a retail operation? That’s the question I am most often asked. How do you create a going concern, one that will grow and build long-term value? That is another common query. ‘Built for Growth: Expanding Your Business Around the Corner or Across the Globe’ answers these and related questions (from the Introduction).”

Arthur Rubinfeld, the architect behind Starbucks’ expansion, helped build Starbucks into one of the world’s top brands, says that ‘Build for Growth’ distills what I have learned into a comprehensive view of what it takes to develop a winning retail concept. This shows you:

• How to combine core personal and company values with your business expertise to create a meaningful brand.

• How to creatively craft your on-the-street retail presence to capture the essence of your brand and develop customer loyalty.

• Hot to identify the best locations for your concept.

• How to build your management team, organization, and systems – whether you want to have one store or 1,000.

• How to systematically and aggressively execute your plans.

• How to successfully operate your business to keep customers coming back.

• How to innovate and renew your brand.

In addition, he says, “Other books deal with one or two of these topics, but none has taken a holistic approach to retail development, combining theory and practical ideas to cover the entire scope of what it takes to succeed in retail.”

In this context, this invaluable book has been organized into sections based on four fundamental principles: (1) Make No Little Plans, (2) Go Long, (3) Own Main & Main, and (4) Push the Envelope. Each of these sections has covered a major aspect of retail strategy, in order in which you will normally experience them as you grow your business.

I highly recommend.



Systems
Gong Hee Fot Choy Tells Your Fortune
Published in Paperback by U.S. Games Systems (1982-03)
Author: Margarete Ward
List price: $10.00
New price: $65.56
Used price: $28.50

Average review score:

How do you Interpret this book?
Helpful Votes: 0 out of 0 total.
Review Date: 2007-10-04
Can anyone give more detailed instructions on how to interpret this 'game'.

I find it interesting, but also a bit frustrating at not being able to fully comprehend the valuable message.

Thank you in advance everyone.

Guide book
Helpful Votes: 0 out of 0 total.
Review Date: 2007-05-21
I have replaced my original book, which was handed down to me by my grandmother in the 1960's. Even for people that don't want to believe in fortune telling, this book and the way the Chinese have done it for centuries, amazes as it hits the nail on the head. The numerology is interesting also. Highly recommend it to all.

You don't have to be a psychic to know the future...try this book!
Helpful Votes: 0 out of 0 total.
Review Date: 2007-02-25
I read all the 5 star reviews about this book and I decided I should get one for myself to verify whether the reviews are true or not. I got my copy from Amazon.com last January. I was very excited to do my first reading the day I got it to see the result. All I can say is that this is truly an AMAZING BOOK! I'm always fascinated about the pyschic world and I wanted so bad to develop my psychic ability (if I have one). I have books about tarot card reading, scrying using crystal ball, dream interpretation, numerology etc. but sad to say none of those books helped me develop anything. But the good news is--I have this book now! I'm glad I did bought this book. After I received my first copy I bought 2 extra copies more. I found my very first reading very interesting and out of curiosity I wrote them down on a piece of paper to see which one will come true. Believe it or not, the book is INCREDIBLY ACCURATE! One thing I noticed about consulting this game board is that there's a balance of positive and negative reading. Good vibrations are fun to read but when it comes to the negative vibes I look at it as a warning signs for me....something I need to watch out for. There were several readings which actually happened to me couple of weeks after consulting the game board. Whether it's a coincidence or what--no one knows!...All I can say is that I wish I can give this book not only 5... but 10 stars! This is truly an INCREDIBLE book about fortune telling. Get a copy and see for yourself.

AMAZING
Helpful Votes: 1 out of 1 total.
Review Date: 2006-07-12
I bought the 1948 version with board included. I am truly amazed that this is the most accurate card book that I own. I have other card books that are not clear. I have been doing readings for friends and they have told me that mostly everything I have read to them is accurate. Hope this article was helpful. This is definately the one to own.

This book works!!!
Helpful Votes: 3 out of 3 total.
Review Date: 2006-03-15
Within four days of my doing a reading for myself, six predictions already came true! This book is a reprint of "Gong Hee Fot Choy Book Of Fortune" but this reprint is easier to read.Most used copies don't have the gameboard. You can buy g.h.f.c. Book Of Fortune (which is still in print) and get the gameboard from that book then use this book, which is organized better, for readings.

Systems
Understanding Active X and Ole (Strategic Technology Series)
Published in Paperback by Microsoft Press (1996-08)
Author: David Chappell
List price: $22.95
New price: $14.56
Used price: $0.45

Average review score:

Original programming book
Helpful Votes: 0 out of 0 total.
Review Date: 2007-06-16
Usually, when I read a book on a programming technology, I expect to see some source code somewhere. This book is surprising in that regard because it only contains plain english from the first page to the last. There was a hint on the cover page by indicating that managers are included in the targeted audience. This feature has some merits but is also a pain at some other places.

When presenting software to programmers, the most straight to the point way to present the material, it is with source code and I feel that at some occasions, a function definition would have replaced pages of explanations. On the other hand, it is easy to get lost in pages of source code filled with error condition handling code where a simple paragraph of plain english would have been enough to communicate the general idea behind a software module.

With these remarks in mind, this is why, as a programmer, I did not like the first few chapters describing COM basics and really appreciated the last chapters covering OLE compound documents, ActiveX and the usage of COM by MS Internet Explorer.

A technical accurate, brilliant and clear no code intro
Helpful Votes: 0 out of 0 total.
Review Date: 2001-07-30
If you are interested in COM this is a must read. Clear, easy to follow, accurate explanation of the concepts. If you are interested in code look at Don Box "Essential COM" book, but read this one first.

The King of all introductory Books about COM technologies
Helpful Votes: 3 out of 3 total.
Review Date: 2002-01-20
This book is a deep survey of COM within 300 clearly written pages, and many many pictures and schemes. If you are looking for code examples etc. it is NOT FOR YOU. But if you want to understand what is COM, what are COM related technologies; if you are looking for best introduction, it has no rival.

Better for Project Managers
Helpful Votes: 4 out of 4 total.
Review Date: 2000-09-12
This is an all around good book. However you will not be able to produce any code after reading it. It will give you an introduction to COM, OLE, and ActiveX technologies. You will especially not be able to use the OLE interfaces after reading this book, you will just have an idea of what they are. Buy it, I recommend it, just know what you will gain from it.

great book for a high level understanding of COM
Helpful Votes: 5 out of 5 total.
Review Date: 2000-12-10
This is one of my favorite books. This book gave me an excellent understanding of COM architecture. It's concise and has just the right amount of info. If you are looking for a ready made set of code sample to cut & paste in your project or if you are more interested about 'how' than 'why' of COM then this book is not for you. I have recommended this book and also lent my copy to many. I couldn't keep the book down. An excellent read. David Chappell has done a great job!

Systems
Windows 2000 (Hacking Exposed)
Published in Paperback by McGraw-Hill Companies (2001-08-29)
Authors: Joel Scambray and Stuart McClure
List price: $49.99
New price: $2.49
Used price: $0.39

Average review score:

Hacking exposed: excellent books
Helpful Votes: 0 out of 0 total.
Review Date: 2006-10-10
This is a general comment regarding Hacking Exposed series. I owned Hacking Exposed (first edition) and then I moved to the more specific Hacking Exposed books, so now I've got Hacking Linux Exposed, Hacking Windows 2000 Exposed and hacking web Applications exposed. All those books absolutely worth it, do not hesitate to buy any of them.

Buy this book if you use windows
Helpful Votes: 0 out of 0 total.
Review Date: 2003-09-09
Don't run Windows without it. An in-depth windows security book written for those who do not understand geek. Easy to read and chocked full of info provided to save you from common (and not so common) windows sins. Definitely for the home and enterprise network user/admin.

The best security manual I have ever seen
Helpful Votes: 0 out of 0 total.
Review Date: 2003-08-09
If you are responsible for a Windows 2000 server and do not have this book, you are asking for trouble. Get it today!!!!

Excellent security book
Helpful Votes: 0 out of 2 total.
Review Date: 2003-03-09
Excellent book which helps you secure your system from the attacker's point of view. It makes you think as a hacker to be able to find the vulnerabilities in your machine/network.

Excellent book - useful from the first read
Helpful Votes: 1 out of 5 total.
Review Date: 2003-06-03
My security officer loves this book because it allows him to send me emails guaranteed to keep me up at night. ;-)


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