Marketing Books

Winning the net game is an excellent book for small businesses trying to develop strategies on the Internet. What I found interesting is how she used a story of a family business in an effort to apply examples to the real world. The information relates well to anyone that may not have a clear understanding of how the Internet can enhance their business. Winning the net game in my opinion is a must read. I'm going to contact Caroline Howard and see if she would like to consult my organization.

Harvey Sutton, CEO
Blayze Interactive

Winning the net game is an excellent book for small businesses trying to develop strategies on the web. What I found interesting is how she used a story of a family business in an effort to apply it to the real world. The information relates well to anyone that may not have a clear understanding of how the web can enhance a business' operations. Winning the net game in my opinion is a must read. I'm going to contact Caroline Howard is see if she can help my business.

This book is a "must read" for anyone thinking about starting a Web-based business. It is also good for those who currently have a Web-based business and want it to be more successful. Caroline Howard writes in a clear and concise style - and deftly covers such topics as choosing your domain name, competitive market analyses, developing an e-commerce business plan, e-tailing, peer-to-peer computing, the value chain, marketing and customer convenience. I highly recommend it!
Suzanne H. Montgomery, Ph.D.
President, Montgomery-Copley & Associates

Caroline Howard has managed to capture the absolute essence of on-line business in "Winning the Net Game". Her delightful, easy to read format packs tons of useful examples and tools into a comprehensive guide. As an entrepreneur and venture investor, this is highly recommended reading for everyone from neophytes to those seasoned at E-commerce.

I agree with the cover testimonial provided by Jim Amos:
"Winning the Net Game is an invaluable tool for the experienced or novice entrepreneur. Finally a book that presents the complexities of the Web in a comprehensive and easy-to-understand format."
I concur- this is an essential and enjoyable book for those doing or thinking about doing business on the Web.

You Made It, Now You Sell It (The Ultimate Guide To Selling You Handmade Jewelry) I bought this book so I could be better at prsenting my jewelry and marketing my product. I enjoy making my jewelry but selling it to people is my other reason to make it. The more I sell my jewelry the more I can creat new and exciting new jewelry. This is the reason for this book. It has what I need, now all I have to do is put it all to work.

Having received and read this book, the principles and forms in the book are applicable to a wide range of selling besides jewelry. Could be a good textbook in a business administration course.

This great little book is jam-packed with infomation! Obviously, Ms. Edwards knows the ins-and-outs of starting a small business, and she is very generous in sharing her knowledge. The pages are full of ideas and encouragement. The chapters about selling online alone are worth the price of this book. She also includes several pages of online resources for where to go for additional information, and even includes sample business forms. And her writing style makes you feel that she is with you every step of the way on your journey to success. This little book is a real "gem!"

This is a book for someone wanting to get a birds eye view of the business side of the Jewelry biz. Right off the bat she brings you in and leads you down the "yellow brick road". Not a flashy book cover wise, but super great direct, honest info. Her connections to the "fashion" industry, via her website are outstanding. She has business contracts already formulated for you, such as "Sample Catalog and Source Sheet," "Consignment Agreement", "Cost Calculator Worksheet", "Custom Work Statement", Labor & Materials Sheet", "Sample Commission Statement From Artist To Company", "Sample Commission Payment From Artist To Rep",
"Sample Sales Rep Agreement". Just click on and print up. I have been creating jewelry since I was 13. This book is setting me straight and making me a much more serious business woman. Soooo glad I bought this book and you will be too. Thanks Susie!
www.mermaidstale59@yahoo.com

I just received this book in the mail and can't put it down. The chapter on finding a sales rep is worth purchasing the book. Valuable information for all artists, not just jewelry makers. I hand dye silk fabric full time ([...] ) and am finding many of the principles in the book to be applicable towards many types of crafts. Highly recommended if you are a crafter and you are interested in selling your product.

As a consultant, I am forever selling my services or a recommended solution to someone. Do-it-yourselfers like me can use all the sales help we can get. "The 10 Immutable Laws" is a book that I can pick up, start anywhere, read a few pages and find something that helps. I've tried other sales books, but none seemed as complete or conveniently organized. For me, I prefer to read a little, digest, absorb and apply the contents, and then go back for more when I am ready and need it. It could be even better to look for pages that would support the day's activities and read those. In any event, reading straight through, cover to cover could be a bit taxing. Who knows? Using the book regularly, I may even turn into a sales professional.

As a sales training consultant and communication coach I am always looking for the best thinking on the topic of selling. The 10 Immutable Laws of Power Selling is a comprehensive guide on today's best practices. I particularly like the way the book is organized. It is a great guidebook for those new to the sales role and can be a great reference tool for the seasoned professional looking for quick reminders.

10 Immutable Laws of Power Selling is easily one of the best sales related books I have read. The author succinctly addresses something on the minds of sales professionals today - how to survive in the 'new' environment. The book's ten laws are fantastic -- they're clear and concise and supported with real-life examples and case studies. What really separates this book from other sales-related books I've read, though, is the author's premise that there is a common thread that runs among power sellers -- they are leaders. By explaining what sales leaders do and know, the author gives readers a goal to strive towards--the goal of becoming a sales leader. To me, the book was downright inspiring. After I read it, I couldn't wait to try out the ten laws. Highly recommended reading!

If your job is selling then you have to know how to sell no matter what the economy. You have to understand demand for your product and how it adds value to a customer. Although the principles apply to all forms of selling including department store selling, the focus of the book is really on those who sell larger value products where there may be an extended sales cycle. It seems that there are always a few real sales stars with any endeavor. What makes this small percent successful at selling when none around them seem to be able to sell anything? Author James DeSena examines this and has found that there are ten laws that a sales person must understand and use if they want to be one of these power sellers.

These ten immutable laws are 1) create high value, 2) decide on your market, 3) develop customer expertise in your selected market, 4) build relationships for repeat business, 5) start with a leader's perspective, 6) lead from within, 7) make it a team effort, 8) build lasting success, 9) drive toward exceptional results, and 10) manage multiple customer priorities. Each of these laws is given its own chapter to fully develop what the law means and how to apply it in the real world. Mr. DeSena also provides many useful examples with stories from companies such as American Express and Honeywell.

Although there is nothing really new in the book it does represent a summation of the best practices in customer-centric sales theory. "The 10 Immutable Laws of Power Selling" is a recommended read for anyone who wants an understanding of the customer-centric approach to selling and how it provides long-term success as a sales person.

I read Litak's first Christmas book, about his experiences as a Small Town Santa; it was smooth and gentle, but with a real catcher at the end.It was a delight to read, yet it really made you think.

I expected 101 Questions to be similar; the only similarity turned out to be Santa Claus.

This was a smooth and quick read, loaded with humor, but also loaded with insight. That insight and humor make it my choice for that gift for the "hard-to-buy-for" on my list.

The author does not talk down to kids. But the kids love the puns and clever ideas. This will be a great book for all ages this Christmas.

My younger brother (age 10) really loved this book, and I (age 15) got a kick out of it as well. It includes the answers to all the questions that anybody has ever asked or idly wondered about Santa Claus.

Some questions are quite general, and I'm sure every reader thought about them as a kid, for instance, "How can the reindeer fly?" Others are quite specific: "What does Santa eat?"

What makes this book special is that it puts both children and adults in the Christmas spirit: Although the answers to the 101 questions are filled with jokes, they make it seem that Santa really does exist, and gives explanations why. The answers will be too charming to make anybody but a Grinch want to rebut them.

Your favorite answer will most certainly be the one to question #101: It is a short, poignant essay on the nature of Santa. It points out that he will exist as long as children keep on believing and looking forward to his visits.

The questions are answered so children no matter how old 3 to 99 could understand the answer from Santa himself. It's a quick read book that can be picked up and read a page or two at a time. Many answers are funny others make one stop and really think about it. Good book for a gift for all ages I loved the answer to "Do elves have to go to school?"

At a mere 323 pages, I was eager for an even more in-depth study of the blazing hot market for South Asian snow-removal technology. Surely there's more to explore. For example, why not include the riding variety? We can only hope that will come in volume 2!

That said, after reading it, I'm seriously considering starting a Mumbai-based snow-thrower franchise. I think snowmobiles and muk-luks and anoraks (using traditional Indian fabrics, of course) are also going to be part of the business.

This six-year outlook may seem at first to be a juicy treat for only those investing in the snow-filled regions of the Indian subcontinent. However, I have found it of lasting value in the fluff and blow business across the Americas as well. Non-riding dual-stage attachment-free snow blower consumers are a tight bunch of enthusiasts and businesses, and groups in the Americas keep an eye on Asia to hint at trends for next year's hot items. The projected drop in diesel kilohp snow blowers in urban Kandahar starting in 2009 is sure to have repercussions through 2011 in the Alps and Andes regions. Luckily, consumers aren't tapped into these high-quality niche datafeeds, or the bottom would drop right out of our futures. A must-have.

I am an ever-procrastinating Christmas shopper. But this year, I need not wait any longer. This book will make THE perfect stocking stuffer for EVERYBODY on my list!

I've recently said to my wife, "It seems like all people talk about anymore is the latent need for improved snow management in the southern hemisphere. You can't walk into a coffee shop, a barber shop, a grocery store nowadays without overhearing somebody gabbing about this issue!"

I am ordering a dozen. At only $495, I can't imagine they'll be able to keep these things on the shelves! Who knows, I may even e-bay a couple of them down the road to pay for my children's college educations. Thank you, Phil Parker.

This is an absolute must-have for anyone who's considering getting into the snow-blower business on the subcontinent. As a bonus, it's a real page-turner with an engaging plot line, colorful subplots, and a double-twist ending that keep you on the edge of your seat to the very last page!

After listening to this series and applying what I've learned I have a few reasons why master copywriter and business consultant Drew Eric Whitman selected the title.

Maybe it relates to the fact that I would have paid $50,000 to him and the 10 other experts that have literally super-charged my business and increased profits. And at that price, it would have been a steal.

Or maybe the $50,000 references what average business owners can add to their annual profits after listening. I know in my case, $50,000 would be a low estimate for the increase in business I expect over the course of the next year as a direct result of listening to this course.

Whatever the reasoning behind the title, in my opinion this is material that every person running or thinking of starting a business should own. It delivers essential business and marketing information (some of which I've never heard before but works almost like magic), and it spoon feeds it to you in such a way that you not only completely understand it, but you're excited and can't wait to start applying it to your business immediately.

I've had many nights where I've only grabbed a few eyefuls of sleep since owning this. But I want to thank Drew Eric for giving me the information and motivation to get in and do something that's responsible for literally putting more money in my pocket while making it fun.

Grady Smith

Who is this Drew Eric Whitman? And how can he help me?

Those were my thoughts as I read his captivating ad for The $50,000 Business Makeover Marathon. I was spell bound. And you will be too.

Being an adventureous sort, as all entrepeneurs are, I decided to take the plunge and purchase it. You know what? It was everything he said it would be, and more!

Drew, if you read this, thank you. We may never meet but you have changed my life and business.

After listening and putting into action many of the tips(lessons, really) I have seen an amazing change in my professional and personal affairs.

I own six other tape programs on sales and marketing and this one is unique. Get it now. While you're thinking about it.

Better hurry. Your competition may already have this.

Yours in Success,
...

I confess to buying too many business tapes. I am also too often disappointed by the quality of the production as well the content.

THESE tapes, however, are fantastic. The speakers are all interesting to listen to - not boring. No fluff. Recorded in a studio, so you can ALWAYS hear the speakers. The topics will be valuable to any small to medium size busines owner or marketing executive who wants to expand and grow their business.

You may have heard SOME of this material before, but you haven't heard ALL of it -- and it's all in one powerful package.

IMHO, it's worth a listen -- again and again.

-Keith Price
Developer of The Magic Bullet
Software to help you write sales letters that really sell.

This set of tapes is so fast, so powerful, so high in content, that it will take your breath away. Do not listen in your car; you will want to take notes.

Drew Eric Whitman, the Direct Response Surgeon, sets the (fast-paced) tone in the first cassette and then he is followed by ten of the most successful people in advertising, marketing and sales.

As an author and a publisher, who has run his own business for over 30 years, I highly recommend this valuable audio. DanPoynter@ParaPublishing.com.

Outstanding book, not the same old thing as a lot of the referral business development books. I am working my way through this book and I am up to number 15, so far most of the methods do work quite well. I have eliminated some of the ideas and I already do about 1/4 of them. I will update the Realtors on what ideas worked especially good for me, here in Storm Lake Iowa.

EASY READING. PRACTICAL AND WORTHWHILE IDEAS. GREAT BUSINESS TOOL TO BUILD YOUR PRACTICE. WILL MAKE MONEY FOR YOU AT A FAST RATE.

Excellent book for anyone who is new to working a business that is totally or highly dependent upon referrals. There are some great ideas mixed with a bit of creativity to help you get going.

A good book, with some very smart suggestions for getting your name out there. Well worth reading this book - it will lead to referrals!

Lorna's book is explicit about how to generate referrals!!! It is the best book on this subject I've ever seen. Amazingly crisp, readable, doable steps to great referrals!!!!

As a followup to his book Purple Cow, Seth Godin has compiled this eBook with 99 examples of Purple Cows in action. (Check out Cow 99 if you want to learn more about why you're hearing more talk about Purple Cows these days!)

As a sometime innovator, often early adopter and frequent sneezer (guess you could say I was purple, when purple wasn't cool...) it didn't surprise me to see numerous examples of products and services that I am delighted to use on a regular basis.

This companion to the Purple Cow is a valuable way to take the message of the importance of being remarkable to others. Chances are, you'll find a company you know (maybe even one of your competitors) in this eBook. Read it for ideas on how to make your business remarkable!

Nothing puts a point across better than a story. And hardly anybody tells a more meaningful and uproarious story than Seth Godin. Learning can be a whale of a lot of fun, but not many authors seem to care much about that. Seth sure cares. That's why I felt so good as i was absorbing many of the life lessons that I learned in the book.

Readers should thank Seth for getting to the point, cutting to the chase, writing on the bottom line and saving us time. I've read 500-page books that were less meaty. Then again, everything around is less meaty than 99 cows.

For meat-eaters out there, Seth Godin provides a safe, satisfying and stimulating serving in 99 Cows. This collection does exactly what it should; providing practical examples that demonstrate how simple it can be to excel. Any project will be better after reading Purple Cow and this "lab manual" side dish.

99 Cows is a super accompaniment to Seth Godin's Purple Cow, a manifesto for the remarkable. Although it's not really a "workbook" in the traditional sense of the word, it will give you more ideas on harnessing the power of purple after you read about the reasons why you should in Purple Cow.

It didn't surprise me to find that many of the companies, products and Online services that I consider cool are purple cows, since I would consider myself a sometime innovator, usual early adopter and constant "sneezer," (you might say I was purple when purple wasn't cool ;^)

The 99 cows in this book are great examples of the kinds of ideas that make people like me take notice of you and your company, buy your products or use your services, and, most important, become the kind of raving fans that tell others about you. Word of mouth is the most powerful marketing there is. As usual, Seth Godin provides great examples of its power in action.

ABANDONMENT THEOLOGY: The Clergy and the Decline of American Christianity is one of the most insightful and crucial books to ever cross my desk dealing with the plight of Christianity in America! This book is a "must read" for anyone in spiritial leadership and for parents who take their children's future seriously.

Chuck Missler, founder KOINONIA House

John W. Chalfant's important book on ABANDONMENT THEOLOGY is going to produce bountiful blessings upon the Christian ministries of this troubled land, if its goals and possibilities are accepted with only a portion of the concern, dedication, and integrity which he has poured into his work. He has captured the essence of militant Christianity as it relates to love of country and devotion to democratic principles which it is every citizen's opportunity and obligation to uphold. I believe that serious readers everywhere will find the imprint of the hand of God on this marvelous contribution to Christian and patriotic literature.

D. James Kennedy, Ph.D., Senior Minister, Coral Ridge Presbyterian Church

John Chalfant's ABANDONMENT THELOGY" is not only the most needed in this century, it is an articulate, spirit-led revelation for every true minister of Christ and all believers.

This book provides an unparalleled opportunity to awaken the true greatness of God in empowered, born-again Christians across America. Lukewarm churches will be renewed and set on fire by God's clear commands for His followers. American patriotic people, who carry the moral torch of freedom and liberty, will start anew the American heritage, given first by the Word of God through America's founders and then spread by Christ's churches.

20,000,000 church children are sitting in our government public schools every school day. The church has abandoned these precious children of Christ to an insidious indoctrination into immorality, homosexual and lesbian lifestyle acceptance, spiritism and humanist atheism. All of this curriculum destroys Christian children's faith in God. The church of the Living God is being phased out, systematically, with 70% losing their faith by high school graduation. With 15 years of full-time monitoring of government school curriculum, our Citizens for Excellence in Education parents have thoroughly documented the ABANDONMENT THEOLOGY of most of our U.S. ministers.

May "America - A Call To Greatness" be blessed by God and turn our abandonment sins into a great spiritual awakening!

Bob Simonds, Th.D. President National Association of Christian Educators/Citizens for Excellence in Education

Abandonment Theology will completely revitalize your desire to restore America by showing you how IT CAN BE DONE. Following a concise discussion of the reasons for America's seemingly imminent demise, this book offers numerous ways for readers to renew their thinking and engage in the battle to rally America back to her true greatness. Like me, you may find yourself buying a whole case of these books to share with friends, neighbors, clergy, business colleagues, and local politicians.

Learn how Christ and Freedom are absolutely inseparable. Know that God's dominion mandate makes it paramount that the church occupy the land and preserve its Freedoms until His return. Without these God-given rights, how effective will the church be in this world? Do not be deceived into defeat by the darkness, or lulled into a false sense of security by this 'perpetual' peace and prosperity. Our Freedoms are under a silent but deadly attack by many powers, and along many battle fronts. The chains of bondage are being stretched all around us. Meanwhile, we stand idle; asleep in our affluence.

But darkness runs from the Light. It has no choice, you see. It is a universal law. This is how God made all things. Re-ignite your passion for real Freedom. AWAKEN!! Heed the call. Take action. Read this book and join the good fight. Boldly make known the reasons for your Faith, and illuminate the darkness of this world with His Flame of Liberty. Let it shine in you for all the world to see. Then, our nation's victory over its enemies will be imminent, and our Freedom will stand; preserved and invincible.

"NO king but King Jesus !!"

Communications between peoples very important to express and receive thoughts.Advertisement is like personal letter.Good advertisement reaches minds directly.
Short message always better. This text has all qualities to extreme proportions.
Wish quick and direct messages in this english text be translated into Russian and other Slavic languages.

Communication is a skill that is acquired through training and years of practice. A public speaker should communicate but also use a high impact technique.This is an essential requirement for politicians,publicity agents and anyone dealing with very large audiences.
The nearly eighty entries in this publication,is eye catching and leaves an indelible image.

Communication is a skill that is acquired through training and years of practice. A public speaker should communicate but also use a high impact technique.This is an essential requirement for politicians,publicity agents and anyone dealing with very large audiences.
The nearly eighty entries in this publication,is eye catching and leaves an indelible image.

Having been an advertising executive of one of the largest companies in the world, I was fascinated by this book.
The Cover Design itself is a billboard that draws attention.
You buy the book and then can license the TM's inside.
I would recommend it to all in the ad business and also to
university professors who teach communication skills.