Licensing Books

This is a great reviewer. You will learn strategies on how to answer questions on the NCLEX. It will improve your critical thinking skills. It also contains practice items in the book as well as in the CD-ROM. And yes, I passed the NCLEX! :)

Kaplan products tell you how to approach each question on the NCLEX exam because exam is very different than the real world of nursing practice. Also exam is not about testing your knowledge and how well you know the facts,for example it will not ask you what CHF or DVT is instead it will ask you how you will utilize the knowledge about these problems,which includes critical thinking and establishing priority. I found Maslow's hierarchy very very helpful in prioritizing client needs. I highly recommend kaplan course,I know it is expensive but it worths passing the exam.

This book is an excellent resource when studying for the NCLEX, I would recommend this to anyone preparing to take the NCLEX.
Thank you

My husband enjoys this product and so far is trying to utilize it daily to hopefully succeed in his future test. Thank you for shipping it out so quickly. And thank you for making this affordable and available.

I purchased this book instead of taking their review class because let's face it, the class is pricey. It was so very worth it. You can review facts all you want, but the thing that makes this book awesome is that it teaches you how to think through the questions and pick the "best" answer. I passed my boards and then lent the book to my friends and co-workers who were taking the boards because it was so helpful for me.

Harrison & Davis offer intellectual property (IP) professionals - including IP attorney's seeking to advocate for their client - a better and more effective understanding of how to manage IP as a strategic business asset. Unlike other books on the subject, Edison, and it's sequel, "Einstein in the Boardroom" (2006), offers rare pragmatic advise with evidence-based outcomes from a community of IP-savvy companies on the benefits of becoming proactive in identifying, protecting and leveraging all forms of intellectual capital to address strategic business objectives.

Julie Davis and Suzanne Harrison's book, Edison in the Boardroom, takes readers deep enough into the field of intellectual property management for them to incorporate presented theories into their respective professional disciplines - researcher, attorney, licensing exec, etc. - without the book becoming unwieldy. Excellent balance. This book can become a cornerstone text for any professional involved with intellectual property to direct his or her focus for additional study and to ensure his or her working knowledge of the challenges confronting professionals in other disciplines that together form a corporate intellectual property management program.

Professor Thomas G. Field, Jr., Franklin Pierce Law Center

Few variables are more likely to dictate short- and long-term commercial success than a firm's ability to convert intellectual assets into intellectual property (IP). The smaller the firm, the bigger the need, and the need only grows.
Most companies are careful to avoid IP infringement and are eager to sue direct competitors who do not. Many firms also educate key employees on their roles in perfecting and protecting intangible assets. Fewer give full attention to IP and antecedents that might nevertheless be regarded as assets. For example, those who would not hesitate to monitor and sue infringing competitors may not monitor non-competitors as potential licensees.
To extract the most from intellectual assets, many factors, e.g., legal, technical marketing and sales, must be weighed. Edison in the Boardroom offers important advice to help firms take steps to meet that need. Despite its reference to "assets" in the subtitle, however, most of this book focuses more narrowly - on IP, and on patents specifically.
Davis and Harrison, said to bring "a quarter century of IP consulting accomplishments between them," document that some companies have long engaged in trying to optimize the value of their intellectual assets. The authors also assign companies to a five-level hierarchy based on a range of IP-management strategies. A goldmining metaphor is usefully advanced at one point to describe those levels as: defensive (staking claims), panning (cost control), mining (deeper profit seeking), processing (integration), and sculpting. The heart of the book consists of five chapters that discuss these levels seriatim and offers a host of useful ideas and anecdotes.
The book is generally well-structured. For example, early in each of the five core chapters is a description of what "companies are trying to accomplish" at the corresponding level of IP-management sophistication. At the defensive level, of course, companies have processes for seeking, maintaining and enforcing IP. Yet, in the discussion of second-level companies, said to seek to reduce costs by exercising judgment about what is brought into and kept in their patent portfolios, it becomes clear how much various levels overlap. The first two topics may usefully be segregated for purposes of discussion, but it is hard to imagine any company that can afford, literally, to pursue protection without attempting to balance portfolio goals against concomitant costs. Indeed, one thesis of the second chapter is that no firm can seek the strongest protection for everything of potential patentability, much less seek it in every possible country.
The third chapter diverges considerably. Companies featured there are said to seek, e.g., to extract portfolio value as quickly and cheaply as possible. Several have gone well beyond suing competitors or easily discovered, non-competing infringers. The most aggressive of such firms regard IP departments as profit centers and actively solicit licensees. Their success is sometimes remarkable. As the authors point out, "Worldwide revenues from patent licensing have grown from $15 billion in 1990 to over $100 billion in 2000." Echoing the central theme of another recent book, Davis and Harrison also point out that, "Some experts estimate that companies are sitting on $1 trillion per year in unexploited licensing fees."
Fourth- and fifth-level firms are difficult to distinguish from ones discussed earlier - or from each other. For example, level-four companies are said to seek to integrate "IP awareness and operations throughout all functions of the company." That seems necessary, too, for allegedly less capable compatriots. Further, when level-five firms are described as embedding intellectual assets and their management into the company culture, it is difficult to find divergence.
The last are said to have as additional objectives: (1) staking a claim on the future and (2) encouraging "disruptive technologies." Still, these could easily been collapsed into "Get a Crystal Ball!" Heuristics for meeting them non-serendipitiously are weak.
Consider, for example, the mouse and graphic interface as commercialized on Macintosh computers. Steve Jobs is said to have derived both from the Alto computer developed by Xerox's Palo Alto Research Center. While Jobs became a billionaire, "Xerox completely failed to get into the personal computer business, missing one of the biggest business opportunities in history." To avoid repeating such mistakes, Davis and Harrison suggest that companies should "identify ways the corporation can benefit from [ideas outside their business capacity] before moving on." They, not surprisingly, can offer little guidance.
One IP attorney recently stressed the need for his colleagues better to understand the identification, protection and use of intellectual capital "effectively to address strategic corporate objectives." Those for whom this is novel terrrain will find Edison in the Boardroom helpful.
Also, senior IP counsel better acquainted with the topic may find the book useful. Some will face difficulty in convincing those at the same level or higher in the corporate hierarchy of its importance. To the extent that their advocacy of the critical role to be played by IP counsel is perceived as serving selfish aims, the book should help allay suspicions.
For these and other attorneys, the value of Edison in the Boardroom could easily, and vastly, exceed its modest price.

The basic concept of this book is very intriguing: Briefly examine the life and career of Thomas Edison and then suggest direct correlations between his achievements with real-world situations in which various companies are now deriving substantial value from their intellectual capital. The authors also make skillful use of Edison's own recorded thoughts and feelings. Of special interest to me was what he had to say about the creative process. For example, "Men are just beginning to propose questions and find answers, and we may be sure that no matter what question we ask, so long as it is not against the laws of nature, a solution can be found." This what the author refer to as "The Edison Mindset." Edison apparently had almost no concern about a given experiment's "failure" which he continued to view, rather, as non-success to that stage. Too often, senior-level executives become preoccupied with results and neglect the process by which they can be achieved. Among Edison's greatest (and perhaps least appreciated) achievements was the establishment of the first research laboratory in which he and his associates would collaborate on various projects. Edison was a pioneer in recognizing the importance of assembling the best available talent and providing them with sufficient resources as well as a culture wherein those talents could be fully utilized. Davis and Harrison obviously have this point in mind when observing that "benchmarking best practices without any regard for the underlying culture of the firm can be problematic."

NOTE: For those interested in this subject, I highly recommend Organizing Genius in which Bennis and Biederman examine the collaborative efforts of those involved at the Disney studios which produced so many animation classics; at Xerox's Palo Alto Research Center (PARC) which developed the first personal computer; at Apple Computer which then took it to market; at the so-called "War Room" which helped to elect Bill Clinton President in 1992; those active in the so-called "Skunk Works" where so many of Lockheed's greatest designs were formulated; at Black Mountain College which "wasn't simply a place where creative collaboration took place. It was about creative collaboration"; and at Los Alamos (NM) and the University of Chicago where the Manhattan Project eventually produced a new weapon called "the Gadget."

This is an extremely well-organized and well-written book in which Davis and Harrison use the life and career of Edison for guidance to understanding subjects of major importance today such as breakthrough innovation, collaborative effort, the development and management of intellectual property, and effective organizational transformation. They suggest that companies (indeed all organizations) function in one or more of five levels which comprise "the hierarchy of value" for intellectual property, a model created at Andersen's Intellectual Property Management Practice and then at ICMG:

1. Defensive: "If a corporation owns an intellectual asset (such as a great business concept), it can prevent competitors from using the asset."

2. Cost Control: "Companies focus on how to reduce the costs of filing and maintaining their IP portfolios."

3. Profit Center: "Having learned how to control many of their patent-related costs, companies at this level turn their attention to more proactive strategies that can generate millions of dollars of additional revenues while further continuing to trim costs.'

4. Integrated Level: In this level the IP function ceases to focus on self-centered activities and reaches outwardly beyond its own department to serve a greater purpose within the organization as a whole."

5. Visionary Level: "Few companies have reached this level of looking outside the company and into the future. In this level, the IP function, having already become deeply ingrained in the company, takes on the challenge of identifying future trends in the industry and consumer preferences."

After an excellent Introduction, the authors devote a separate chapter to each of the five Levels and then provide a case study of the Dow Chemical Company, followed by three appendices: Mining a Portfolio for Value, Competitive Assessment, and Integrated Performance Reporting. They suggest all manner of similarities and differences between and among these five Levels, in process suggesting also a wealth of strategies and tactics to consider when attempting to achieve the desired results at any of these Levels.

To a greater extent now than at any prior time in human history, with all due respect to major developments such as the light bulb, telephone, automobile, and personal computer, corporations (indeed entire societies) seek "exciting, new, novel, and discontinuous innovations....For centuries, companies have linked ideas and money by embedding their new ideas (legally protected or not) into products to be sold or bartered. Today, however, an exciting new concept is revolutionizing the way companies extract value from their ideas: an idea no longer needs to be embedded into a product or service to create value. Today ideas are licensed, sold, or bartered in their raw state for great value." And they are getting that value through intellectual property management (IPM). Hence the importance of encouraging and supporting "The Edison Mindset."

Here in a single volume, the authors provide a comprehensive, cohesive, and cost-effective program. It remains for decision-makers in any organization now considering or at work on the design of an IPM to select whatever material in the book is most appropriate to their organization's specific needs. One value-added benefit of this book is that Davis and Harrison can assist with that selection process. A point made earlier, however, deserves repeating: "benchmarking best practices without any regard for the underlying culture of the firm can be problematic."

The authors provide an excellent framework for companies to manage their intellectual property - without using too much consultant speak.

They quote examples at different levels of their framework and look at companies who are suceeding at managing and valuing their IP effectively. This is a skill which can only be more and more wanted in the future.

The most interesting takeaway is that most companies are very bad in this field, and there are very few success stories.

I first purchased "Patent it yourself" by David Pressman and distributed by Nolo. This book is on the same level. Very clear and concise. It is not an attorney, but boy does it give you the necessary terminology and concepts that will dramatically increase your understanding of the licensing process. If you have any doubts, go to the Nolo website and listen to a podcast about the subject matter that will be covered and then make your decision. In my opinion...Great buy!!

First of all I think the book (the most recent edition as well as earlier versions) is first rate and I highly recommend it. Although the book is geared for do-it-yourself licensors, it is also terrific to help people who are looking for an attorney or who have one they are already working with. Having been a attorney focusing on intellectual property licensing for more than 30 years and teaching licensing to non-lawyer grad students, I know first hand that this book is a comprehensive albeit superficial overview of the licensing process. Despite how good the book is, it will not transform the reader into intellectual property licensing expert.

In the real world, licensing situations often become far more complicated than the impression the book provides. That is especially true when you are trying to negotiate with a large company with experienced IP lawyers. Its like trying to out negotiate a car salesman when buying a car. What the book does impart is a much greater knowledge of the overall landscape. The more you know, the better it is to work with your own lawyer to help you through the complications. People license to make money so the better the license, the more money that can be made.

Also beware that the book seems to focus mostly on patent licensing as opposed to other forms of intellectual property where the strategies and nuances are different. Again, this is only slight criticism as I did very much like the book. It is definitely a useful read for neophytes to licensing.

Joe Hustein

If you've invented a commercially viable product or service - especially if it's patentable - this reference book will help you with the next steps. It's much more about the legal aspects and other issues that go on AFTER you've got your golden egg and start soliciting companies, partners for licensing agreements....Definitely for serious inventors willing to persevere. I would have liked more case studies from Stim's past, but realize that confidentiality may not have allowed it.

This book is very educational about how to go about the licensing process. It's very easy reading, not the technical boring style. The included software is a major plus! You can customize the included licensing contracts.

Michael Waller
Iconium Clothing...

If you have a patented or a patentable invention and have decided not to manufacture or market it yourself, but wish to license a company to do so, this book is for you. In fact, it is a must read. The book covers not only the licensing of inventions but the licensing of trade secrets and copyrights.

As the author points out, manufacturing your invention yourself (venturing) is often not the wisest course. Few inventors have the funds or the experience to run a successful business venture. Also the cost of fighting infringers can be financially devastating for a new enterprise.

Perhaps the greatest strength of this book is its ability to explain legal terms and legal fine points in down to earth, everyday, language. An example of the practical approach this book takes is when the author comments: "Sad as it may seem, you may be better off with no license at all than a licensee that has a reputation for acting unethically".

He further notes that finding the right partner for a license can be harder than inventing and patenting. The author points out how some common agreements you as an inventor may make may have an impact your ability to license. He cites ten examples. One is a representation (rep) agreement that may require paying the rep a percentage of your license even though the rep was not involved in negotiating it!

How commercial is your invention? A list of 33 areas and factors to check is given. When you consider that only two or three out of a 100 new inventions succeed, it is well worth your time to go over this list early on. The book notes even brilliant inventions may be ignored by the public if the price is too high.

While many inventors worry about infringers, you should also be aware of the fact that "Many patent owners use their patents to earn more money stopping infringers than from selling the invention". An area that inventors seldom worry about is how their spouse may affect their license. Under various state laws, not only can spouses share ordinary property, but they can share intellectual property as well. Their signature on an assignment may be required.

Similar to this is the vital importance of spelling out the rights involved in a joint ownership agreement. A three page form for doing this is given in the book. A convenient feature of this book is that copies of forms appear alongside the subject under discussion. The forms also appear in the appendix and on a floppy disk located on the inside back cover of the book. (17 forms are provided.)

Several pages are devoted to the subject of invention marketing scams and on how to recognize a phony marketing company. Despite the best efforts of state and federal law agencies, scams take American inventors for hundreds of millions of dollars every year. If you do nothing else, read these pages.

For various reasons, companies fear and resist ideas from an outside source. The author offers suggestions for overcoming the "kooky loner" image that Hollywood has foisted on the public with regard to inventors. On the other hand, there are some companies that steal ideas and it behooves the inventor to check out their reputations before disclosing anything without an agreement.

The author discusses the very important topics of GMAR (guaranteed minimum annual royalty), how "net sales" figures can be modified by nine types of deductions, and he examines twelve factors affecting royalties.

A twelve page license agreement is presented and a thorough point by point discussion is made. Here and elsewhere in the book "legalese" is avoided and when it cannot be avoided a plain and simple explanation is given. For example, attorneys use a method called "redline/strikeout" to revise agreements. The author reduces this to plain English.

An eight page checklist for reviewing your license agreement is provided. It tells you what keywords, what phrases, and what terms need to be analyzed. It also refers you to the proper chapter for more information. Regarding "legalese", the author gives a fundamental bit of advice: "If a lawyer can't explain your situation clearly to you, he probably won't be able to explain it clearly to a judge or jury".

This is the first edition of this book. This reviewer suspects it will join David Pressman's Patent It Yourself (now in its seventh edition) as an absolute must read for inventors.

This is an excellent source. Would make a great text for a college course.

What is unique about Dr. Tanner's book is how well it captures the essence of complications related to online distance learning systems. It's not just about delivering information to students for purposes of learning. Clearly numerous challenges face both the student and the instructors as relates to learning in this format. I was particularly interested in the data presented concerning the trials faced by traditional professors in attempting to use this learning delivery process. Also as one who is reasonably computer literate I was surprised to find how many teachers (in her treatise the students) had difficulty with the online format because of lack of computer and online proficiency.

For anyone planning to participate in an online learning format, whether as student or instructor, this is a must read.

Dr. Tanner's treatment of the student in this setting is indeed "cutting edge". With the explosion of online courses to accomodate the increased educational requirements of teachers (M.Ed, etc.), it is absolutely critical to understand the challenges. What I found especially useful was Dr. Tanner's use of actual "work in the trenches" to buttress her premises.

I highly recommend this book for any organization (college, professor) that is considering starting an online program to accomodate non-traditional students or distance learners. It is better to learn from the research than to "reinvent" the wheel on your own. It is a pretty cheap investment in any meaningful educational program.

BTW, Shame on those cheating students.

Tanner's book provides intriguing controversy embedded in quality research. Beyond presenting common challenges to an online learning program, Tanner encountered an interesting situation of participants (teachers) caught cheating in the program. Although the hybrid (online and face-to-face) program was intended to help participants pass the Praxis II exam, the pressures they felt to succeed in a voluntary credentialing program lead them to subversively cooperate to the potential detriment of their own Praxis scores...ie: they cheated! Tanner is able to expose an interesting irony, in that these educators would not tolerate their own students cheating, yet they felt it necessary to do so themselves. Is this perhaps a telling fact about the pressures and "successes" of the No Child Left Behind and Highly Qualified Teacher (HQT) mandates? Tanner cleverly manuevers around this situation by describing it as "atypical behavior" in order to protect the research subjects, and to maintain "political correctness" even in academia. Not only a useful resource for anyone planning to implement or improve a program of distance learning, but also a provocative read.

This book is a thorough research guide for educational researchers working in the field of technology and distance learning. A key important aspect that Tanner identifies is the very different educational needs of adult students. I would highly recommend this book as it was a great reference for my own research!

This is the gold standard for substantive knowledge of music licensing, written by experienced music publishing professionals. Standard provisions for every type of music license are covered in detail. Of particular importance is the over 100 pages the book devotes to the discussion of copyright and music licenses in the digital world. The book comes with CD-ROM with sample license forms. It's expensive, but if you're dealing with copyrights and musical licensing on a day-to-day basis, the book is indispensable.

[...]

This is the Bible of music copyrighting and licensing. With the coming of age of the Internet, transferring copywritten information online will become increasingly in the spot light and this book makes sense of it.

Simply put: This is the bible of music licensing. It's not as cheap as the bible and you don't have a prayer of finding it much cheaper than the used versions that someone foolishly gives up on Amazon, but regardless of the price, it's worth every penny. If you want to truly understand the mechanics, logistics, and legalities of music licensing, learn it from the authority who was sorting out licensing issues concerning the Internet and digital distribution over 10 years ago - before it became a "hot" topic.

I discovered this book when I was researching an article "Who owns the rights? Copyright, the law and licensing the show," which was published in the Summer 1999 issue of the Educational Theatre Association quarterly Teaching Theatre (Volume 10, Number 4) and which is now available online (though the reviewer guidelines do not allow me to post the URL, so anyone interested will have to email me at knscott@juno.com for it). Kohn on Music Licensing is a most valuable resource for anyone who either does musical theatre, or uses music in theatrical production, since it makes clear aspects of musical licensing that I am sure are as mysterious to many others as they were to me before reading this book. In my opinion, every theatre educator or community theater producer/director should read both Chapter 18, "The Grand Rights Controversy", and Chapter 14, "Synchronization Licenses," before producing another musical (or excerpt from one) or using any copyright-protected music "dramatically" (a term defined in the book) in the production of any play. AND the authors maintain a Website to which readers can bring any question still unclear after reading the book.

I bought this book from Half.com, then ended up taking the essay course taught by the author, Dr. Mary Gallagher, in NYC. Made all the difference. Her course directly reflected the method that she describes in her book. If essays are your weakness, using her method should make a positive difference.

If you are serious about passing the bar exam, you should stop reading this review immediately and BUY DR. GALLAGHER'S BOOK! Even if you are unable to take her excellent course (which I HIGHLY recommend), you MUST add this book to your list of bar preparation materials. By practicing Dr. Gallagher's simple, effective writing method, and using the sample essays she provides, you will be trained to write any bar exam essay quickly, efficiently, and successfully. Dr. Gallagher helped me to pass the New York Bar Exam on the first try! If you're tired of unsuccessful attempts to pass the bar, or if you're a first-timer who never wants to take that dreaded exam again, GET SCORING HIGH ON BAR EXAM ESSAYS NOW!

I'm happy to recommend this book - it's quite useful. The first half of the book is tips, the second half is 80 full-length essay exam with model answers. The tips section is built on Gallagher's essay writing "system" which is basically the IRAC system which every law student uses, modified into CRAC. Her "model paragraph" system is quite useful, and something that I wish I had learned about earlier in my law school career. The only downside is that the book was written in '96, and while substantively the information isn't out-of-date, it would be nice if it wasn't so old.

I was a three time repeat bar taker and looking for answers. I never could figure out what I was doing wrong in my essays in order to get better scores. I knew I had a firm grasp on the material but just couldn't get it together. With this book, the bar exam writing process finally made sense! I'm extremely happy I found Mary's system because it helped me to pass on my third try.

I highly recommend this book to those looking to improve their exam writing skills. The book also contains some general bar study tips that helped me enormously. In my opinion this book is the bar exam study bible.

In this brave, bold, and frequently shocking report, Ehrbar goes beyond the wink and nod of world finance and thrusts us deep into the underworld of international licensing agreements. With courage and conviction, Ehrbar unravels the shroud of secrecy that weaves this international cartel together leaving this once untouchable creature exposed and naked before the reader's eyes. Using riveting investigative journalism, akin to Morrow, Woodward and Walters, Ehrbar risks his own personal safety to bring us chapter upon chapter of nail-biting intrigue and international espionage. Taking the reader through 14 key international markets, we meet the unscrupulous Dr. No Cho Low of The Peoples Republic who crushes his opponents with his trademark "fine-print". In Chapter 57, tariffs and international trade barriers are cleverly skirted through the underhanded loopholes of Vlad Solvaski. Finally, in Chapter 487, Ehrbar gives us hope that international order will prevail when Morry the orphan refuses to succumb to the "final offer" by making a counter demand that leaves the party of the first part weak and defenseless.

Page after page, chapter after chapter, this book is truly a one of a kind masterpiece. Unfortunately, but understandably, Ehrbar leaves us with many unanswered questions, most notably, the existence of the mysterious 15th key international market. These questions will undoubtedly be answered in the long anticipated sequel, provided, of course, Thomas J. Erhbar, himself, does not become then next victim of the International Market cartel.

Big little book; that is little and big both, and especially big in the ideas department. Big subject has to have big ideas, huge ideas in fact. Now take this licensing in perpetuity thing that EVERYBODY has to have these days. You know? What gives? What a perp got to do with it? Huh Ehbar ? What? WHAT? Great big black bat of a book I tell you.

This book rules! Never before have I been so entranced by the process of finding a suitable local partner for a license, for example. (Did you know this is generally conducted through private negotiations between the parties concerned? In Chile, at least. It's true. All true.)

It sure pisses me off that MacMillan let this masterpiece go out of print. Who the hell is Business International anyway?

I bought the book for my daughter who is in an LPN program. I am hoping the book will provide her suggestions and tips for the state test.

i used this book to study for my boards and the information stuck with me throughout the test and helped me to answer each question i ended up with the minimum 85 questions and i have always struggled in school this book is the best gift u can give yourself

This is a excellent book which will help you develop stragegies when taking the NCLEX exam

I was impressed with the speed at which I got my book, it was neatly packaged and in perfect condition. I will continue to trust and use Amazon.com for my book needs!

Nursing is one line of work that can't be outsourced to another country, that is a 'growth industry' as the American population ages, and is both constantly demanding and in constant demand. But to be a nurse takes more than graduating from nursing school -- it also requires being able to pass a nursing licence examination and becoming certified. For those aspiring nurses who wish to become licenced Practical Nurses, Kaplan Publishing's "NCLEX-PN; Strategies For The Practical Nursing Licensing Exam - 2009 Edition" offers a compilation of practical, effective test-taking tools to substantial and successful aid aspiring nurses to pass their licencing exams. The collaborative work of Barbara J. Irwin (National Curriculum Director for Nursing Programs at Kaplan, Inc.), Patricia A. Yock (formerly the Director of the Practical Nursing Program at Front Range Community College), and Judith A. Burckhardt (Executive Director of Nursing, Kaplan Inc.), "NCLEX-PN" offers 145 exam-style questions; detailed answer explanations; complete review of all question formats; up-to-date information on the latest test plan; critical thinking strategies; and an online practice resource. "NCLEX-PN" is a thoroughly 'user friendly' test exam preparation manual and strongly recommended for any nursing student preparing for their Practical Nurse licencing test.

Very useful for all types of test taking in nursing. Students used it for HESI/Reach review as well as NCLEX. Excellent strategies for eliminating answers and finding the "real" question.

I am not a fine artist, I am more of a commercial artist/illustrator/surface pattern designer. When I got this book, I couldn't put it down! It has extremely helpful information in it for all types of artists who are wanting to license their artwork in a variety of markets. It is a fast read too, packed full of great advice and resources. It's a book I will keep going back to because it's a good reference manual. If you are thinking of entering into the licensing world, I would HIGHLY recommend that you get this book - it's a MUST, especially for the price!

This is truly a superb book in every way. Not only is it comprehensive in terms of the steps one needs to take to market their art, but there's also a list of questions at the end of each chapter to help you develop an action plan, for which there's an empty column to write down your tasks.

Personally, I respond very well to "to do" lists and deadlines, so using this book in combination of working with a life coach is bringing wonderful results.

The book also tackles the publishing issue from two sides: one is finding someone to represent you (which is my preference), and the other is how to publish yourself. (I did the independent route in music, and believe me, it's rough. This time around, I'm willing to pay someone in percentages to do it for me and just let me make the art.)

I give it a big thumbs-up.

Now in a newly updated and expanded third edition, "Licensing Art 101: Publishing And Licensing Your Artwork For Profit" takes up where most art classes leave off -- how to make a living as an artist. Drawing upon his more than 31 years of experience and expertise in the licensing industry, Michael Woodward clearly covers such fundamental issues for aspiring artists as how to negotiate fees for their services, how to approach various markets with their artworks, targeting a presentation, exhibiting in trade shows, and protecting their rights as artists. "Licensing Art 101" is enhanced with some 300 contacts including calendar publishers, art licensing agents, greeting card publishers, fin are publishers, and book publishers. Taking a comprehensive, step-by-step, real-world approach to the subject of licensing art, this basic introduction is thoroughly 'user friendly' and should be considered essential, mandatory reading for anyone seeking to pursue a professional career as an artist regardless of the medium in which they work.