Communications Books
Related Subjects: Help
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Excellent work!Review Date: 2008-06-17
War of WordsReview Date: 2008-05-05
Reveals the Root ProblemReview Date: 2008-03-09
This is one the most helpful books I have ever read and I highly recommend it.
This is a book that applies to everyone.Review Date: 2008-01-21
Excellent Guide to Communication within RelationshipsReview Date: 2008-02-19

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This is THE gift!Review Date: 2008-10-16
Love the Book.Review Date: 2004-03-25
The 'reader' who has now written two negative reviews about this book and one of its authors, Todd Montgomery has some serious issues. You obviously do not know these people at all. I feel sorry for you. Life is too short to be so hateful and negative.
A wonderful reminder of good in the worldReview Date: 2004-02-12
Truly InspirationalReview Date: 2004-01-30
Inspirational ManReview Date: 2004-01-28

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Outstanding!Review Date: 2007-01-10
A Helpful GuideReview Date: 2006-07-20
The material is comprehensive and includes many good tips. A couple things to note--
1. The focus is on style and construction of materials (e.g., how to put together a direct mail piece), not on grammar, style, and construction of words.
2. Most of the book covers B2C marketing, not B2B.
All the advice is tried-and-true. If you follow it, you can't go wrong.
Written for business owners, not copywriters Review Date: 2006-05-10
Sidebars chip in along the way, occasionally offering a true gem, like the real difference between website headlines and their printed counterparts. And Kranz tells you why you should never waste your time and effort on a MISSION STATEMENT.
Based on the number of notes in the margins of my copy, I've found the chapters on websites, collateral, problem solving and "looking for ideas" the most helpful. Kranz also gives a detailed breakdown of what goes into a direct mail package, that should be enough to get any beginning mailer off to a promising start.
There are many books written about copywriting, that are aimed at business owners or the unfortunate folks who get stuck writing copy for their company because they once correctly used "presume" in an email. The nice thing about this one-and "nice" is a good word, because Jonathan Kranz is nothing if not a nice guy-is that it's a book about copywriting that doesn't assume non-copywriters know all the copywriting jargon and secrets. It takes its "For Dummies" title seriously, and that's a good thing.
Successful x-mas present for a job hunterReview Date: 2006-01-25
Complete, practical, engaging guideReview Date: 2006-09-19
This is the first book on copywriting I've bought in several years, and I'm now the newest fan of Jonathan Kranz's "Writing Copy for Dummies." Mr. Kranz has written an excellent book for the novice or pro, providing a complete, common-sense guide that covers the full range of marketing communications (including PR). Whether business-to-consumer or business-to-business, direct-response or branding, print or online, for-profit or non-profit, it's all there in an engaging writing style and easy-to-digest format.
After being in the freelance trenches for many years, I know how far-flung assignments can be. It's invaluable to have an all-encompassing reference to reach for when I need knowledge in non-specialty areas. In fact, just last Friday I reviewed parts of Chapter 17 in preparation for a fundraising project with a major university.
Some of the material might be a refresher for veteran marketers. As for me, I'm glad to benefit from a fellow pro's perspective on marketing and copywriting topics. As I told Jonathan via email, "I'm glad you took the time to write this book."
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Great read-especially for first time mothersReview Date: 2007-12-12
Loved but expected different storiesReview Date: 2005-07-18
I was slightly disappointed in the content of this book. I really was hoping and expecting that it would have more stories about giving birth. It says on the cover that the 101 stories inspire and warm the hearts of soon-to-be-mothers but I felt like the subjects were too general.
For example, the contents are 1. We're Pregnant, 2. Nine Months and Counting, 3 Expectant Fathers, 4. Challenges along the Way, 5. Special Delivery 6. Small Miracle 7. Memorable moments, 8. On Motherhood, 9. Expectant Wisdom.
I didn't find many birth stories - in fact, I don't think there was even one.
However, in spite of my need for positive birth stories, I still love the stories that they put in the book.
Sheri Menelli, childbirth educator, doula, speaker and author of "[...]"
CharmingReview Date: 2004-05-12
Marvellous book, best of all Chicken Soup seriesReview Date: 2003-05-05
Before reading this book, I must admit I was not sure if we did the right thing to concieve a third child but now I know more than missing to cherish every moment of our pregnancy.
This book has moved every kind of feelings in us from happiness to excitement, to sadness at some times and made me thankful for this beautiful gift from God.
This is a must for every expectant parent.
beautifulReview Date: 2004-04-20


You posted both of my reviews!!Review Date: 2001-11-07
A feel-good experienceReview Date: 2001-10-31
Paula Silici's Nona's Garden stands as a fine example. I could smell the beef, garlic and tomatoes simmering in the kitchens of my childhood as I read of the life's lessions learned from her grandmother. I have more hope for the future after reading Beth Pollack's Planting Day,especially considering that such words of wisdom came from a 16-year-old. Good job,young lady! And A Bedside Story by Pat Stone reassured me that I'm not the only gardener who talks to plants.
No wonder the publisher has the name Health Communications. When the mind is calm, the body is better able to heal. This book is a fabulous choice for anyone feeling blue or for just anyone!
Warm & FuzzyReview Date: 2001-10-21
Among my personal favorites was Nona's Garden by Paul Silici. I could almost smell the delectably heavy garlic, beef and tomatoes slowly steaming in my grandmother's kitchen, and felt a tug on my heartstrings when she shared the story of her grandmother's lessions in life. Planting Day filled me with hope for the younger generation when I saw that sixteen-year-old Beth Pollack had written such an insightful essay. It was good to learn in Pat Stone's A Bedside Story that I'm not the only person who talks to their plants.
There's something for everyone in CS for the Gardener's Soul.
Excellent Chicken Soup Book -- Especially for the Gardener!Review Date: 2001-06-10
Soul-satisfying!Review Date: 2001-03-22
Sharon Galligar Chance, Times Record News, Wichita Falls, Tx.

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Best Book on Cisco Pix FirewallsReview Date: 2006-11-03
There is only one thing I would have liked to see included in this book: A basic configuration example for those who want to use the Cisco Pix as a termination point for Cisco VPN Client connections. For THAT, I had to go hunting for information on Cisco's website. Thus far, this is my only complaint about the book.
I can whole-heartedly recommend this book for anybody who needs a good reference on setting up, configuring, and managing Pix firewalls.
Good ResourceReview Date: 2005-08-19
Great bookReview Date: 2005-04-14
Very Useful bookReview Date: 2005-10-26
Great PIX bookReview Date: 2005-02-07

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Marketing for Brand awarenessReview Date: 2005-04-06
Terrific range of examplesReview Date: 2005-03-18
Promotion made fun and effectiveReview Date: 2003-06-12
Ideas, tips, and strategies are packaged in an easy-to-read book. I love the fact that those featured don't just talk about success, they go out and grab it. Confessions of Shameless Self-Promoters is motivational and fun and doesn't make a person feel guilty for what they haven't done. Instead it inspires them to do something every day to further their goals.
At first I didn't like the title because I hate self promotion. I look at the most effective promotion as building relationships. Once I started reading the various chapters I realized the title is actually misleading because every person in the book preaches relationship building. Networking, referrals, branding, Internet marketing, direct mail, media, and more or covered in depth and well by some of the top people out there. I highly recommend this practical resource for anyone regardless of their business or product.
Maybe it was my fault....Review Date: 2003-06-20
Celebrating Self with Courage and CreativityReview Date: 2003-02-27
In fact, the same can be said of the content in these two books as well as in Allen's Confessions of Shameless Internet Promoters. And that is precisely the key point: because each of us receives each day (on average) about 3,000 (or is it 30,000?) "messages" of various kinds, it is more difficult now than ever before to penetrate all the noise and all the clutter. We now live in what Tom Davenport and John Beck call "the attention economy." The most valuable currency is gaining the interest and attention of others and then, over time, earning their respect and trust.
As a result, we should feel no shame when aggressively promoting ourselves if we do so with honesty and integrity; people buy from other people, not from companies. Nor should we feel any shame when aggressively promoting a product or service if it is of sufficient quality, fills a legitimate need, is priced fairly, and delivers substantial value. To those who complain that women seem "brazen" when doing so, I say "Get over it."
In this volume, Allen introduces each of the 13 chapters with her own thoughts about the given subject (e.g. "You Cannot Not Market" and "Building Your Unique Brand Recognition") and then several of the 68 guest contributors share their own thoughts, feelings, experiences, advice, etc. Inevitably, the value of individual segments will be determined almost entirely by the specific deeds and interests of each reader. All of the contributors' comments are worth sharing but not all of them are immediately relevant to each reader's circumstances. However, I think the entire book should be read and then re-read. Circumstances change, frequently without warning. We may need tomorrow or next week what we do not need today. In The Art of War, Sun Tzu observes that every battle is won or lost before it is fought. There is much to be said for "shameless" preparation.
For many, Chapter One ("An Introduction to Shameless Self Promotion") may well be the most valuable portion of the book because it provides all manner of reassurances that shameless self promotion really is legitimate, indeed imperative in today's marketplace IF (huge "if") it is conducted with honesty and integrity as well as tenacity. Allen provides a brief quotation on the title page of each chapter. For Chapter One, "If you don't blow your own horn someone else will use it as a spittoon." (Anonymous) Brief contributions by five marketing "gurus" -- Jeffrey Storie, Mark Victor Hansen, Don Taylor, Dana Burke, and Rick Segel -- then follow.
While reading this book, I frequently made connections between it and another book I read recently, Phillip McGraw's Self Matters: Creating Your Life from Inside Out. Directly or indirectly, Allen and most of her 68 contributors assert that effective promotion of one's self is wholly dependent upon having a strong sense of self-confidence and self-worth. Stated another way, the effectiveness of self promotion in the external world is wholly dependent on creating and then nourishing a healthy inner self. I agree with McGraw that self not only matters, it is all that we have. It does much more than identify us: it defines us. If we do not value it, why should anyone else?
Ignore the overheated words and phrases. Read all the lines but also read between them. Absorb and digest what Allen and her associates have to say. Then re-read at least the first chapter. This book has much of value to say about both self and promotion: the health of the former determines the effectiveness of the latter.
Many of those who begin reading this book looking for specific strategies and tactics will indeed find them but also something else of much greater value: a better understanding of themselves and, especially, of what may have delayed, diminished or even prevented their success in life until now. Who knows? You may be among them. Most of us are.

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Inclusion, teamwork and happines at workplaceReview Date: 2006-08-05
Really enjoyed reading "Creating We"Review Date: 2005-12-19
Book supports concept with excellent examplesReview Date: 2006-05-15
Instead, the author shows the difference between I-thinking and WE-thinking and provides tools for leaders to use while working toward WE-thinking and changing the organization's culture. It takes time, patience, and practice to make a change.
Judith E. Glaser's life turned upside down when she fought and won a battle with cancer. Her husband, president of a pharmaceutical company working on a cure for cancer, worked with the idea of reminding cells how to be normal, which in turn makes them healthy. Her battle, her work, and her husband's work led her to discover that cancer cells and toxic organizations have much in common. "Healthy cells" and "healthy organizations" succeed when they work together as a whole instead of separately.
Creating We consists of three elements for changing organizations from I-thinking to WE-thinking. "Believing WE" is about changing attitudes and beliefs in organizations and how employees should behave. "Learning WE" is about getting rid of old beliefs like the manager is in charge and that employees shouldn't speak up and adapting a healthy exchange of ideas between managers and employees. "Becoming WE" means changing the thinking and responding from I to WE.
The book provides many questions for managers to ask and explore as they go through their "I to WE" journey. Don't expect a speedy and painless adventure as the book covers a lot of material. Adopting "WE" means changing your way of thinking, conversing, and behaving. Companies that transform their cultures from "I" to "WE" experience side effects of innovation, cooperation, open conversations, and overall good health.
Executives and managers who study and reference the book's concepts, questions, and adopt the "WE-centric" thinking and philosophy will help their companies get the most out of every employee and enjoy success.
A clear manual on organizational attitude improvementReview Date: 2006-04-05
It All Begins With YouReview Date: 2005-08-03
· "You can't lead until you know yourself."
· "We are all connected through our emotions and our energy."
· "We are all connected through our families, organizations and communities."
· "We are all connected through our beliefs we hold about the world."
· "We are connected at the heart and at the head."
In "Creating WE..." Judith Glaser has given us truth that applies to all phases of life. It is one of the best books I've ever read about leading, and I recommend it as a must read for anyone that aspires to be a transformational leader. Judith takes us on a journey of understanding culture and what it takes to create a healthy culture that transforms an organization from one that is just getting by, to one that thrives and accepts new challenges head on. She tells us, in very simple terms, that the highest potential of any organization is achieved through the nature of the relationships within. She shares some interesting anecdotes, teaches us the steps to take to become WE-centric and finally tells us what to expect as we begin living the life of a WE-Thinking leader. Don't miss this opportunity for personal growth.

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Informative BookReview Date: 2008-03-20
realistic demo experiencesReview Date: 2006-01-03
Since 1988, I have conducted many system software demonstrations!!
Demonstrating to Win touches all of my experiences from small client engagements to some one pulling out the plug of a mini AS/400!
By reading this book, I felt like you were a spider on the wall recording my many demo successes and failures.
Good Job.
Kevin M. Lee
Industry Director:
High Tech & Electronics
SSA Global
8913 Metheny Circle
Tampa Florida 33615
C 813-495-0332
O 813-249-0961
Kevin.Lee@ssaglobal.com
Practical pre-sales demo adviseReview Date: 2007-03-06
Chapter 4 (Demo Crime Files) and Chapter 5 (Discovery Process) more that justify the price of the book.
I sincerely wish that all presales engineers would read this book before presenting to customers.
Just what my sales force neededReview Date: 2007-02-20
After I read the book I asked my boss to read it. He read it and ordered about 30 copies for all of our salesforce to read. Each and every person that read it then praised it. It was kind of like the lights went on in everybody's head.
I'd recommend this book to any salesperson. I've already read it more than three times. I take it on each flight I make and read at least a few pages each time.
Thanks, Robert.
Showware - Showing Them Your Soft WaresReview Date: 2005-01-24
Each chapter is augmented by a brief summary which offers a synopsis of the topic covered and the author practices what he preaches by offering his experience in plain language. There certainly are a couple of instances where the reader will notice the book's age and its year 2000 publication date, most notably during the technical discussions, but Riefstahl's guide is comprehensive and advantageous all the way through and still relevant to those demonstrating software to potential customers.

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More Dressing for the "Father Wound"Review Date: 2008-09-02
Frank Chase has some good things to say. Several times he mentions that a relationship with Jesus Christ is the only way to ever know how to "be a man." Scripture defines manhood and womanhood and without its blueprint we will always fall into error.
However - Mr. Chase, when he uses Scripture passages at all, rarely interprets them correctly. He appears to have decided what's wrong with men and how to fix it, and then set out to find some Bible stories that help make his point.
Also, though he does occasionally mention our reliance on Christ, most of his recommendations come in the form of self-help. Many of the chapters contain "pull yourself up by your bootstraps" kind of language that will not ultimately struggle. Even when we encourages men to rely on other men for support (a good thing) he does not explain the limits of this kind of help apart from a relationship with Christ.
The author is clearly writing out of his own experience with a bad, absent father. Most of the examples of men he uses in the book also had bad or absent fathers. While his goal, of making men better fathers for their own sons, is most certainly commendable, far too much time is dedicated to blaming our dads for our current condition. Mr. Chase projects the "father wound" on to all men who fail to live up to their biblical duties.
For the sake of brevity I'll leave out other criticism except one: the book is poorly written and poorly edited. Lots of typos (including chapter headings!) abound and the writing style is rambling and often unclear. The author picks a favorite word ("truancy" in the first few chapters) and bludgeons the reader with it.
If you're looking for a book on this subject that is far more grounded in the Bible, easy to read (shorter!), and well-written, get a copy of "Federal Husband" by Douglas Wilson.Federal Husband
Wake Up!Review Date: 2006-02-20
Thought-ProvokingReview Date: 2006-02-01
A compelling message that provides an unmasking of false roads to manhood!Review Date: 2006-04-25
T. R. A. D. I. T. O. N. s. of manhood."
"This book is provided as a fundamental guide that will generate thought, encouraging movement to expose those hidden painful experiences that ultimately shape men. Causing them to become angry men who feel rejected, abandoned, discouraged, uncomfortable with expressing emotions, uninformed about the trueness of manhood and a host of other issues that plaque our men today. Robbing them of the chance to live the lives that they were predestined to live."
"Understanding and following the six steps of manhood, which are provided in detail in this noteworthy book will be the catalyst to setting men on the right path to healing their brokenness. This is an opportunity for men to redefine their lives and get back on the life track as healed men, mind, body and soul. A chance to break free of the false traditions and reach authentic manhood. Mr. Chase has provided an excellent tool that can be utilized by men and women alike. It is indeed a wealth of knowledge that is well expressed and definitely a must read."
Excellent book! A must read for all very encouraging!Review Date: 2006-02-25
Related Subjects: Help
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