Accounting Books

With a companion CD-ROM, this title is great for anyone planning to buy or sell a small business. It includes everything you'll need to know about valuing the business, evaluating the business, financing and raising the capital, while supplying many of the much needed letters and legal forms that will be used throughout the entire process.

Made up of easy to read, short chapters, you will find much of the important information broken down into bulleted and numbered lists throughout the text. This allows the reader to find just the information needed quickly, while also breaking down what could be an overwhelming amount of information into digestible pieces.

In this title you will find the "Classified Case Studies: Directly From The Experts" pages which are commonly found in books by Atlantic Publishing Group, Inc. These pages give valid, real life experiences from professionals who have already bought or sold a small business.

If you have a small business and are looking to sell, or you are an entrepreneur looking to purchase, this title may be just the one for you!

Business selling and acquisitions can be a tricky trade when you don't know the rules and the procedures to use which analyzes a business past, present and future performances. Loans from banks and other financial sources are tough to obtain if you don't have a comprehensive business or action plan in place. You must know your market and study information pertaining to the business endeavor that you are contemplating.

How to Buy and/or Sell a Small Business for Maximum Profit introduces you to the process of buying and selling businesses by focusing on personal goals, proper strategic planning, action planning, writing out sound investment strategies and, seeking capital and financing options. The book contains a CD-ROM with Excel and Adobe Formatted worksheets to assist you in creating financial projections.

Author Rene V. Richards simplifies the terms you hear on CNN and other financial outlets so you can understand what the process is when you hear stories about businesses being sold or bought. Even though it's basic reading, this book is a good place to get information from for the novice investor.

This book is another winner from Atlantic Publishing Group which specializes in Business, Management, Technology and Training topics that novices and individuals on an Intermediate level can understand and implement quickly and efficiently.

This book is a complete step-be-step guide to buying/selling a small business. The author begins by explaining the process of choosing the right business for you. He continues by giving detailed explanations of each step of the process, following through to how to deal with your new employees.
The book includes a CD that contains the complete book plus a sample business plan that can be modified to suit your needs. Another benefit of the book is the simplified explanation of how to do a financial analysis of the prospective business. This analysis tells you a lot about the way a business operates and if the business is worth the investment risk.
I would recommend this book to anyone who is seriously looking into buying a small business. It is packed full of helpful information and is written in terminology that is very easy to understand. The financial information alone is well worth the purchase of the book.

I found this information invaluable in buying a small business. This book is for the new small business buyer/seller. If you are ready to make a change and purchase a small business then you will want his book in your arsenal. From learning about the business to buying and selling strategies to financing, etc. you will find this book full of helpful information in easy to read format. The included CD with the forms is helpful, too. All you have to do is print out the forms and start using them. Make your dream of buying or selling a small business a reality.

`How to Hire, Train, & Keep the Best Employees' is an excellent resource for all small business owners. This book contains all of the vital information you will need to achieve higher employee productivity, better time management for employees and managers, and decreased turnover for your company. Podmoroff's book will also teach you how to effectively advertise for a position, screen potential employees, and motivate employees enough to make them want to stay with your company.

All of the information in this book is extremely helpful, but I was most impressed by the samples and templates provided in the book and on the CD-ROM. The book includes sample forms for applications, interview sheets, and orientation outlines to demonstrate the guidelines that Podmoroff explains. The CD-ROM takes things one step further by providing you with printable human resource templates for applications, follow-up letters, and performance analysis forms. Between the book that teaches you all you need to know and the CD-ROM that puts the theories into action, you will be well on your way to running a more productive, less stressful business.

On a side note, I was also very happy to see that some of the profits from this book are donated to The Humane Society of the United States. Even if I didn't think that this book is the best of its kind--which I do--I would rather invest my money in the author and publishing company who support a good cause.

This is quite possibly the best book I have ever read about employee relations. It starts off with how to find the right candidate. How to advertise when there are openings, how to conduct the interview and many more helpful topics.

The best part, however, is on how to retain the best employees. It talks about communication problems and how they can inadvertently cause conflict and problems within a business. The author then spends considerable time addressing ways to convey a bad message -such as you screwed up- in a productive way so that the employee doesn't feel bombarded with criticism and can begin working towards a solution. Chapter 3 is a great reference even for communication within personal relationships.

The author then goes on to discuss affective leadership and team building. All of these things will go a long way to create a great and productive crew. I especially liked the discussion on proper employee training. The author emphasizes finding the right person to fit into an organization and then training that person on what is expected of them. All too often I've seen people just dumped into positions without even a job description. No one can possibly work effectively that way.

The book also comes along with a great CD-ROM which has templates for employee applications, interview questions, a confidentiality agreement and more.

Almost all small business owners struggle with one universal task: hiring and keeping quality employees. Author Dianna Podmoroff has finally written a guidebook that offers expert guidance for hiring top-notch employees, sound advice for keeping them, and tips on follow-up training. From the first chapter on Successful Recruiting Strategies to the last chapter on Employee Retention Essentials this guide flexes its muscle with valuable, and more importantly, useful information. The accompanying CD-ROM offers a convenient source of information that can be quickly accessed and printed; including templates for professional employee applications, samples of follow-up letters, interview analysis and performance reviews. Two of the best features in this handy reference tool are the Leadership and Team-Building and Motivation chapters. Many hiring guides tend to gloss over, or even omit, one of the most important aspects of successful hiring: keeping, training and developing quality employees that have a vested interest in overall company success. Podmoroff outlines wonderful ideas, which more companies should implement, such as job sharing, flexible schedules, shared leave banks and phased retirement. Overall, this book is a must-have reference book that will ultimately give you the edge over your competition.

"How to Hire, Train, & Keep The Best Employees." This book teaches you to do that, and then some. I was introduced to behavioral interviewing techniques that I can't wait to put into practice. I am confident that these techniques, along with a structured recruiting process - will paint an accurate portrait of job candidates. The mention of real-life, bizarre interview responses left me in stitches. The book also offers tips for welcoming and training new employees. I found the sample orientation schedule extremely helpful. The section on keeping employees was most insightful as it dealt with communication. I learned how to "own" my comments to avoid sounding judgmental. The book also teaches you to transform person-oriented comments into the problem-oriented comments that bring about better results. I had no idea that some of the things I say could have such an adverse affect on others. I definitely plan on using these tips in my professional and personal life. This book seems to be geared toward the Human Resources professional. It even comes with a CD of 75 HR forms. I found it to be applicable to anyone in business.

I got this book for an introductory Human Resource Management class I had to take at my university. No complaints with the book. I didnt read it all, but most of what I read was well written.

I was required to use this text book in my Human Resource Management class for my MBA requirements. I do not have an HR background so a lot of the information presented in this book is new to me. The authors do a great job of presenting the material in an easy to understand manner. There are a lot of real life examples and case studies that are interesting to read and help to put the concepts in to perspective.

This book will be a great reference in my professional life. It has employment laws, recruitment strategies, training and placement strategies to name a few. This is a must read for any HR professional and it really brings to focus the need for a stronger HR presence in companies to help them stay competitive.

I used this book to study for the Excelsior College exam in Human Resources Management and I got an A. It was very well written and easy to follow.

This is a textbook for advanced students of Human Resource Management, but even old hands in this field can gain a new insight on different topics which are very often neglected such as career development or separation and retention. Beside the discussion on different subjects the editors are bringing in comprehensive bibliography as well as discussion questions and a modern approach by using the web for additional exercises.

Written for HR Professionals, this book will help you to measure the results of HR initiatives and communicate them effectively to executives. In the world of Human Resources, this book is well organized and useful. This book is practical and tactical, and contains interesting case studies and useful templates. Phillips adapts his ROI methodology for corporate training and applies it more generally to all Human Resources initiatives. Measuring so called "soft" subjects like training and HR has been a difficult and ongoing issue for practitioners who need to convince executives that their work contributes to the bottom line and adds value to the organization. Phillips provides a framework for measurement which, while not perfect, will give you results that executives can understand and help you build the case for why money spent on developing employees is not money thrown away.

This is a comprehensive guide for evaluating any type of Human Resource Development (HRD) program. Even if you do not have a background in measurement and evaluation, you would be able to pick up this book and begin to understand the important aspects to consider in evaluation and how to plan and conduct an effective evaluation. The case studies in this book are valuable because they go into detail - you feel you have been a part of the program described. The authors are experienced practitioners who have alot to share and they do a terrific job providing the reader with the benefits of their experience.

Super reference guide. Case studies are well organized and meaningful.

As a former director or vice president of human resources in three different large companies over 14 years, I can't remember the number of times my bosses and peers challenged me to provide the business case for one hr program or another, either when developing a budget for the coming fiscal year, or defending a budget during hard times. For years, I lost more of those arguments than I won because I didn't always hold myself accountable to the same standards to which other functions were held, nor was I expected to. Over time, my staffs and I got better at measuring the impact of our strategies on various measures of organizational performance, and with that came budgetary "victories" and greater respect as business partners. That's what The Human Resources Scorecard is all about, and by reading and using the wisdom it contains, newcomers to the hr function and late adapters of hr measurement, can enjoy in relatively short order success and respect, which are the "price of admission" to the "executive suite". Having achieved that credibility, we then have the challenge of elevating our conversations with our bosses, peers and clients regarding the intangible dimensions of human and organizational soul, but that's another book in this series.

Not only does this book provide inside information about the real estate industry but it shares real life stories about someone who has lived and breathed the industry for 30 years. This book gives you facts and figures about the industry that will help you market, sell and buy real estate. But, more importantly, it's an enjoyable and insightful read providing stories describing the insight and experiences of those involved, at all levels, in the process. This was an extremely informative read.

I'm not in real estate, but I found this book very enjoyable and informative. I like how the author wove aspects of her life with the trends that were going on in the country. What came across was her interest in people and how they live,and how forces in play affect how much they will get or pay for real estate. This book would be excellant for people considering real estate as a career and also for people buying and selling a home. Useful information and insights! Enjoyable reading!

FACTUAL, INSIGHTFUL, FUNNY A GREAT READ. A must have for everyone. Tina has written a book that will interest anyone who is buying, selling or thinking about working in the real estate market. What you didn't know about real estate you will after you read her book. Tina is able to intertwine through her experiences with business, family, friends a wonderfully written book about real estate.

This is a perfect book for Real Estate Agents and Home Buyers alike.
Filled with useful information, and covering all aspects of real estate, the book is well-written and is done so with wonderful humor and sincerity. The author, Tina Habeeb, has done a nice job translating her more than 30 years of experience and observations into an easy-to-read, insightful book. It will make the process of finding and choosing the right home much easier and more enjoyable.

In this book, business professor Jerry Kirkpatrick argues that advertising is an effective and necessary method of salesmanship, and that the principles of salesmanship should define the standards and principles of effective advertising. For this reason, advertising is a valid and beneficial tool of entrepreneurs that must be informative and persuasive to be effective. Advertising communications is an important mechanism through which consumers gain information about ways to satisfy and achieve the values they seek, and therefore serves a positive and beneficial role in society.

Kirkpatrick's arguments are not directed towards those who dislike any particular ad for its low-brow qualities, but rather aimed high to refute those who stand against advertising per se, on principle.

The book addresses important key questions such as:
- What is the nature of advertising?
- Is persuasive advertising wasteful or harmful?
- Does advertising benefit consumer interests or is it anti-consumer?
- Should some people determine which products are beneficial to advertise and which are not?
- Does advertising create unnecessary market instability and unwarranted competitive pressures, or are these attributes inherent benefits of market competition?
- Does advertising unnecessarily increase prices thereby `exploiting' workers and consumers, or does it ultimately lower prices by increasing sales and reducing per unit costs, thereby benefiting workers and consumers?

The arguments presented by Kirkpatrick form a basic and fundamental philosophic and economic defense of advertising aimed at refuting those who argue that advertising per se is wasteful, coercive, and generally pernicious. This book is not directed towards practitioners who seek advice on how to improve their advertising. It doesn't provide advice on how to create more effective marketing communications beyond defining the purpose of advertising.

It is unfortunate that it may be difficult for many practitioners of advertising and marketing to understand Kirkpatrick's devastating critique of the various arguments put forth by advertising's enemies. That's because the refutation of such criticisms requires the application of higher level philosophic and economic concepts that are outside of most people's general context of knowledge. Kirkpatrick does a great job explaining the essence of these concepts, but by their nature, they are not easy for the uninitiated to understand, especially when brevity of presentation is maintained.

Perhaps the most prominent criticism of advertising as a medium is that it is inherently coercive and must be addressed by an opposing coercive intervention of government. As such, the critics of advertising qua salesmanship tend to be critics of free-markets, free-speech, and personal freedom in general. Advertising is an outcome of freedom, and Kirpatrick argues that an attack on one is really an attack on the other.

Another major criticism of advertising is that it promotes individual values as against conformity to so-called `higher' values. At base, this critique of advertising rests upon the dispute in ethics between the virtue of self-interest versus social-interest, or egoism versus altruism. Economically and politically, this translates to issues of free-markets versus command economies, or capitalism versus socialism.

Kirkpatrick succeeds in addressing the philosophic attacks against advertising at all levels of the philosophic hierarchy: metaphysics, epistemology, ethics, and politics. He does so by taking a scientific individualistic approach, appealing primarily to philosopher Ayn Rand and economist Ludwig von Mises as his guideposts, hence the subtitle of the book: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism.

The arguments in this book pose a major challenge to those who attack the benefits of advertising and take a liking to business-bashing in general. Those who are serious about understanding the deeper meaning of these attacks and the fallacies they are based on as a means to defend the nobility of the principle of freedom of trade, i.e., capitalism, should find a lot of ammunition in this important book.

Reviewed by Stephanie Rollins for Reader Views (3/07)

"In Defense of Advertising" by Jerry Kirkpatrick is not a book for the general public. I do not believe that the general public realizes that advertising needs to be defended. I also believe that in order to fully grasp the concepts in "In Defense of Advertising," the reader needs to have a few semesters of economics under their belt.

For those who are interested in economics and advertising, Kirkpatrick does a brilliant job of combining philosophy, ethics, and economics to defend the need for advertising. As Kirkpatrick explained, "The critics who denigrate advertising attack not only advertising but also--by logic necessity--capitalism, ethical egoism, and reason."

Critics of advertising argue that it damages the economy. Critics claim that advertising create monopolies. It creates a barrier to the market and it increases price. Critics claim that it decreases price elasticity. "The brand loyalty, in turn, makes it difficult for competitors to enter the market and, at the same time, enables the advertiser to increase prices." In an era where all business owners want a "brand," critics argue that branding contributes to this monopoly that destroys free enterprise. "Brand loyalty of consumers, then, is the actual barrier that prevents other firms from entering the market."

Kirkpatrick explains the doctrine of determinism. This belief is based upon the idea that man does not have free will. If you follow this belief, people are controlled by forces outside themselves. Kirkpatrick explains that the doctrine of determinism is founded on the assumption that our bodies are always at war with our minds. Picture the cliché devil on one shoulder and angel on the other shoulder.

Kirkpatrick describes the connections between Marxism, Socialism, and advertising. "Again, I must emphasize that not everyone who criticizes advertising on `social' or economic grounds is a Marxist--at least, not explicitly." Outside of academic circles, we would call them Marxists.

A social criticism of advertising is that it "offends the consumer's sense of good taste by insulting and degrading his intelligence." Kirkpatrick points out that "taste" is subjective. Who is elitist enough to appoint them the "good taste" police? Why do critics of advertising think that everyone but them is too uneducated to determine what "good taste" is? "In effect, these critics charge that consumers have no free will and, consequently, helpless pawns of the advertisers."

The Austrian School of Economics does find that advertising is a "legitimate function of business entrepreneurship." I take great offense in the critics' argument that the public, including myself, is not intelligent enough to make informed decisions.

Jerry Kirkpatrick's "In Defense of Advertising" should be required reading for economics and advertising students as it shows the real-world implications of advertising. "In Defense of Advertising" has an index, so it would be a great book to use as a reference for term papers. This is a must read for people studying or working in advertising.

Mr Kirkpatrick states the case for the role of advertising in a logical, reasonable and intellegent manner. This book should be required reading in every advertising classroom in the country. When I picked up this book I never expected to discover a professional that so passionately defends the importance of the postive role of advertising in a free-market system. Well written and an easy read.

This book constitutes a thoroughgoing philosophic analysis and defense of virtually all aspects of advertising. It traces the criticisms made of advertising to false philosophic and economic doctrines, such as determinism and the theory of pure and perfect competition. It defends advertising against such accusations as that it is coercive and monopolistic, creates artificial needs, and erects barriers to entry. The intellectual foundations of these and practically all other accusations against advertising are laid bare and Prof. Kirkpatrick carefully develops the foundations and substance of the replies to them. In the process, he sets forth the very important positive role of advertising and demonstrates its actual benevolence. This is an essential book for anyone seriously interested in understanding and defending the role of advertising in a free market. It should be of exceptional interest to Objectivists, inasmuch as it is largely inspired by the ideas of Ayn Rand.

"Integrity does Matter"...In 2003 we expanded from 25 employees to 65 employess. With this tremendous growth many challenges arose. When the organization was small we were able to wrap our arms around it by nurturing staff and be very clear on our ethical and moral standards as and organization and call them on it when appropriate. But as we grew it became evident that something needed to happen. For the first time we were experiencing 50% turnover of our line staff. After reading Integrity Matters it was clear that we needed to develop and conduct our interviews that were value based. We still ask the everyday interview questions but now no matter what position we are hiring for, there are questions that determine as best we can the the value systems and the integrity of the potential employee...As a result I am happy to say that our turnover for line level staff in the past year is now approximately 15%...Integrity Matters!!!!

In a world of sound bites, flashing banner ads and tightly crammed news stories, reading Integrity Matters can help put a time-accelerated world into perspective.

The opening Dedication "For our children and grandchildren, and the grandchildren of our grandchildren" prompted the initial reflex of "where are Bracher and Halloran taking us this time"? Be realistic, this is just a two hundred page book, not The Oddesey by Homer, War and Peace or a book of the Bible. The first three chapters were a good sequence to transition the reader from the "Daily Panic" to: i) appreciate the fullness and urgency of the message, and ii) set me up with the stamina and mission to work through the Eight Attributes.

One key observation: the authors walk the walk and talk the talk in the letter responses. The newspaper article responses are a living example of graciousness. Stringing together entertaining zingers could sell more books and perhaps, expand newspaper readership, but the book does provide a certain graciousness allowing for the perspective of "the other side" in many cases.

The Eight Attributes are well constructed and appropriately partitioned.

The examples woven into the book were either extremely timely (corrupt executives by name, Sarbanes-Oxley legislation, Dixie Chicks) or timeless (the Butch O'Hare story, Adam Smith reference...). Printing a book with a fresh perspective in the Spring of 2004 takes some courage, because by the Spring of 2005, subsequent events have played out with even sharper examples of lost leadership or compelling heroes. Although the grandchildren of our grandchildren may neither remember or care about the Dixie Chicks from the Fall of 2004, the historical reference will mark the book in its time slot.

The Salinas Valley Agribusiness was a good celebration of an early victory. It was certain better that a traditional business boardroom scenario which is a path many books take when examining case studies.

At the risk of enforcing Political Correctness, this question can linger with the reader: if a person does not have an Alicia Nash or similar strong spouse model in their life, is fulfillment toward an Integrity-Centered Society out of reach? Clearly, your message of integrity is universal. This sense of inadvertently narrowing the "life-partner" scope by the authors is a dangling question for the reader. Perhaps a paragraph or two on war buddies, integrity-based clergy and key flock members spiritual leadership, teacher/student mentoring, co-founders of lasting business institutions or other deep one-on-one, life changing relationships could send a more universal challenge to the readers.

In summary, a solid first incursion into publishing by the two authors, a handy reference book for leaders, teachers, students and ethics experts. Hopefully, this book will become a highly relevant compilation of integrity issues by capturing a historical, societal inflection point, not judged by today's standards, but as judged by the grandchildren of our grandchildren.

Integrity has been the subject of many articles, news stories and cocktail party banter. No book will do more for the reader on this subject than "Integrity Matters". The "Case Study" methodology makes all the difference. Integrity is not all black and white. This book uses real life situations, realistically analyzed to help in the grey areas where most integrity issues are confronted. A must read book for everyone.

The collaborative work of James F. Bracher (Founder and Chairman of Dimension Five Consultants and creator of the Bracher Center for Integrity in Leadership) and Daniel E. Halloran (veteran of a forty year career in international leadership positions with Motorola), Integrity Matters is endorsed by more than seventy corporate leaders for its provision of insightful guidance on one of the most critical issues facing the business community in a post-Enron era. Deliberately written in a concise, conversational style, Integrity Matters deftly examines the current state of integrity in the corporate world and show-cases just why this quality of conduct is at the core of successful business -- and even more importantly, how to go about restoring integrity after it has been compromised by others. Integrity Matters should be mandatory reading for anyone holding a position of local, national, or international corporate responsibility.

O'Regan's book is an inspiration to read, in the office or in your leisure. A 'must have' for auditors embarking on international assignments. A breath of fresh air for auditing books normally associated with endless jargon and complex terminology. This book has completely transformed my image of global auditing, so much so, that I aim to adventure into the world of international auditing very soon.

A truely inspirational read. The chapters are juxtaposed with succintness and clear, precise, useful, practical information.
This is one of the first books I've seen in its genre - unique.
As an experience 'travelling' global auditor I found this book invaluable, it is definitely useful reference material for the spectrum of audit staff from Audit Directors to the juniors on their first field audit. I have passed this book down to all my colleagues as basic training material.

A truely inspirational read. The chapters are juxtaposed with succintness and clear, precise, useful, practical information.
This is one of the first books I've seen in its genre - unique.
As an experience 'travelling' global auditor I found this book invaluable, it is definitely useful reference material for the spectrum of audit staff from Audit Directors to the juniors on their first field audit. I have passed this book down to all my colleagues as basic training material.

At last - a book on auditing that combines verve, panache, and a mountain of useful information. I have been an avid follower of O'Regan's writing for several years - his classy articles and IIA books have been a constant companion in my professional life as an auditor. He seems sometimes to be leading a one-man crusade to lift auditing writing out of its generally stuffy doldrums and onto a higher plane.

"International Auditing" is O'Regan's best achievement to date, and the intellectual self-confidence that underpins it is almost breathtaking. Who else would dare to undertake, in one book, all of the following: a history of auditing in its various forms, guidance on international risks, advice on logistics and safety, and a detailed country guide that covers economics, politics, history, and demographics? In my opinion the country guides are worth the price of the book alone, and are a pleasure to read.

In summary, my message to O'Regan is "Well done!" More, please...

Boston Security Analysts Society Book Review Column

"Investing by the Numbers"

Jarrod W. Wilcox, Ph.D., CFAPublished by Frank J. Fabozzi Associates © 1999 Jarrod Wilcox, Director of Currency and Overseas Products at PanAgora Asset Management, wrote this guide to quantitative investing over a 14 month period, using most of his evenings and weekends to complete this illuminating work. The underlying theme throughout is "Be scientific, but don't believe in science for the purpose of investing." He warns quantitative investors against making easily avoidable mistakes, which he describes through witty narration and an assemblage of easy to follow charts and tables. Formulas are included for those who wish to delve into the mathematics, but in general these are easy to follow and the reader does not have to be a mathematician to understand the author's train of thought. This book manages to show the humorous side of quantitative investing and I suspect the more investment experience the reader has, the more he or she will laugh. He explains the ins and outs of indexing, comparing the practice to betting on past winners, which is a form of momentum investing that is destabilizing to markets. The fascinating issue of "learning taking place in the markets" is covered in detail, an important concept to fundamental analysts as well as those who are quantitatively oriented. Of course this leads to the interesting question of "What is the half-life of private science?" And the observation that successful active management can never be accepted science because destructive imitation by others will soon take away whatever performance advantages one initially had. The author challenges so much of what is current investment thought, subjecting commonly accepted ideas to his rigorous analysis and leaving the reader a more knowledgeable investor for having read this excellent book. I highly recommend this book to professional investors, it will, in the author's words, "change your life. END

This is a very densely packed and fairly technical book. It is a terrific explanation of the realities of managing investments using quantitative technicques in a professional manner.

It exposes all the complexities and real life issues. It is full of insights and ideas.

Very hard work but worth it.

This book is hard work. I had to read it twice, quite slowly.

It will suit people who are comfortable with some math. It is dense and requires concentration to read and understand. Overall the approach is quantitive, although he follows wherever that leads, e.g. into some technical things.

What I like is the combination of theory and practical experience and the way both add value to the other.

The book is worth it for the discussions about market structures and dynamics alone. Full of insight and ideas.

This book is a must read for anyone who attempts to apply quantitative techniques to practical investment problems. Jarrod Wilcox teaches you all the things your professor in school was afraid to tell you.

Edgar E. Peters Author, "Chaos and Order in the Capital Markets"

This book thoroughly covers all aspects of bond and bond fund investing. It is specifically for the person who wants to invest for income, for someone who is retired and needs a certain amount monthly over a lifetime, and for anyone who for whatever reason opts for a bond portfolio.

It describes all the terms used when researching bonds and it talks about all sorts of bonds and bond funds, the advantages and disadvantages of each.

Highly recommended.

Ralph does a terrific job introducing the investor to the sometimes complicated world of bonds and bond mutual funds. For any investor who is looking to round out an equity portfolio with fixed income products, or who wants to invest entirely in bonds, this book is absolutely the best place to start.

I read this book cover to cover and it was an education to say the least. Looking for income strategies, I found a foundation to build off of here.

I also give it a Aaa rating!

The best guide to investing in bond funds available anywhere!

Perfect for income investors looking to increase their understanding and income potential.

Strategies are a real eye opener!