Drivers Books

I was determined to finish this book just to count the number of times Georgia Durante mentioned how beautiful she was. It was a million plus. You get the drift. This little lady couldn't get over herself. Her poor daughter Toni took the brunt of her mother's bad, bad choices and paid the price. There was claptrap galore, from her inane, juvenile musings to the stupefying way she portrayed herself as a hapless victim. And the verbatim dialog? How could anyone possibly remember exact conversations from three decades ago? Come on!!

Georgia Durante should just have named her book, "All About Me". At least it would have been an honest if not vacuous biography by just another celebretard who managed to sleep her way to the top of the heap.

The author keeps you turning pages with an incredible life, as fast as the company she keeps. I enjoyed this read, the author's no nonsense delivery, the woman's perspective, and the story told straight and true. If there are embellishments, you wouldn't know it as it's told. An excellent memoir.

Having lived in Rochester all my life, I recognized a lot of the names that Georgia wrote about, even remember her as the Kodak Summer Girl.
Excellent read

I have recommended Georgia Durante's The Company She Keeps to many of my clients who are recovering from being sexually, physically, or psychologically abused. Ms. Durante's story, her courage, and her subsequent success in a field dominated by men serves as a wonderful source of encouragement and inspiration. It is the true story of a very remarkable person who had many things to overcome, including not being taken seriously because she is so physically beautiful. When you read this book, you learn her inner beauty and strength.

Larry M. Raskin, Ph.D.
Clinical Psychologist
Louisville, Kentucky

This is a brave book. I can't imagine going through some of the things the author went through and not have a heart attack from fear! My sister loved the book too!

I was in a book store and I was attracted to the title and the cover color. I picked up the book and read the jacket and I was hooked. I hardly ever buy non-technical books -especially non-fiction. But I was hooked after reading the jacket so I bought the book and assiduously read and enjoyed it. Also I am a Wharton alumnus. I also took classes with Len Lodish.

Eric Ericsson

The book spells out tips for starting a business (use credit cards instead of banks) and the mistakes the authors made along the way (when do you enter the market). You can even contact them after reading and talk to them about your ideas. The encouraging aspect of the book is that while they are starting their business, they spoke to their classmates who were making $200,000 on wall street and working for the dot-coms, but John and Kyle were not discouraged. I am happy that they were able to take an idea like a computer mouse shaped like a gold club and turn it into THEIR company. Congrats guys!

There is so much in this book that I can relate to, having started my own company around the same time in Silicon Valley (although in software). John and Kyle made the same mistakes that many entrepreneurs thankfully make - they followed their passion instead of their senses, and didn't buckle under the pressure and the unknown. One other valuable lesson from this book -- document your process. This is a great way to share your successes and your mistakes with others. I wish we had more stories like this when I was working on my MBA - something more than the dry, non-applicable case studies stuck in front of us. And John and Kyle also provided one other important gem: how to save a few bucks a month at the neighborhood gym. Thanks guys.

The Mousedriver Chronicles is the story of 2 Wharton MBA's who take a business plan developed on their entrepreneurship course at Wharton and decide to make a go of it. In 1999 they turn away high paying jobs at investment banks and over funded dot.com startups to go it alone.

Their idea: to make and sell a computer mouse that looks like the head of a golf driver.

They fund the venture themselves, find a manufacturer in Hong Kong, move to San Francisco (to be part of all the start up vibe in The Bay area) and run the business from the kitchen of their rented flat.

Their story is brilliantly relayed as they grapple with manufacturing, marketing and distribution hassles. The single product focus of their new company, named Platinum Concepts Inc., makes for a wonderful entrepreneurial story with excellent lessons about what it takes to succeed as a self funded start up. The two founders quickly learn that they need more than the theoretical knowledge acquired on their MBA at Wharton; they need to be street wise. They experiment with different mechanisms to make things happen and end up categorizing their execution strategies as follows:
Plan A: Make use of their business school network and contacts
Plan B: Hit the streets and the shops to find a creative solution
Plan C: Work the Yellow Pages

More often than not, plan B and C worked far better than plan A.

One of the founders, John Lusk, began sharing their entrepreneurial adventure with friends and family via a monthly email called "The Insider". The Insider was a real, often humorous, sometimes highly insightful newsletter about their adventure. The insider subscriber list grew and grew. MBA lecturers began distributing The Insider as prescribed reading. In 2001 Inc. Magazine featured a cover story on the company and its two founders. The Inc. cover story entitled "An American Start-up" focuses on the impact of The Insider e-mail newsletter. The email newsletters were used as the foundation for the book published in 2001 entitled The "Mousedriver Chronicles".
The company has since been shut down but the Mousedriver website still serves as a portal for entrepreneurs and copies of The Insider newsletter can be found in PDF format on the website: www.mousedriver.com

MouseDriver is about two guys who graduate from Wharton with MBAs in 1999 (the heart of the internet boom) and start a business manufacturing and selling a computer mouse that looks like the head of a driver golf club, turning down high paying jobs at dotcoms, investment banks, consulting firms etc.

As a small business consultant (Transcendence Consulting, LLC tcllc.net) I can tell you right now that if you are looking to start a busines, buy this book TODAY. It is an amazing look at the entire process of starting a business, from the ability to jump head first, manage yourself during
the highs and lows, deal with self doubt and solve an endless supply of problems. It is an easy read that will take you no time at all to complete.

I like the fact that this was written by Dale, Jr not just someone elses words.

This book was great. I enjoyed the descriptions of all of the tracks that Jr. raced at and how he talked to his dad and Matt Kenseth about things that were happening at any one moment. I also enjoyed hearing how him and Tony Jr. have such an honest relationship. They may yell at each other during a race on the radio, but after the race is over they are able to go back to being cousins/friends again. They leave it all on the racetrack. Very well written book! A must for any Jr. fan!

This book is great! It is just like you are sitting and talking to him. It seems to be word for word what Dale was tring to say.

WAS A GREAT BOOK AND AM GLAD I'VE GOT IT NOW THAT HE IS LEAVING DEI

I really enjoyed reading about his experience as a driver. It is well written and not boring. Which it could have been since it is always hard to write about work. I loved watching his father race and now I get to watch him.

I really love this book. I read The Bad Girl's Guide to Getting What You Want first, because based on the title it had more to do with my situation than the other books in the series. I enjoyed it, but I have to say this book is better. Even if, like me, you have no real desire to go on a road trip, this book is hilarious inspiring. It quickly had me excited to pee outdoors, lie about my name, and sneak into empty motel rooms to take a free shower (this coming from a girl who normally obeys speedlimits, pays bills promptly, and is always so polite and tragically walked all over by authority figures). If you're looking for something to inspire your inner wild woman burried under layers and layers of social niceties, and rules about ladylikeness, this is the book.

My freshman year of college I took a trip to New Orleans with my roommate. Her mom lent us her minivan and left this book and a bag of marshmallows on the floor of the car. Six hours in a car had never passed so quickly! This book makes long drives of monotonous highway FUN. I wouldn't say it's a cover-to-cover read. Just pack it with your car snacks and flip through the pages to have some fun. Next time, I'll be sure to add a couple squirt guns to my supplies list.

Funny yet practical ideas on making the most of your trip trip when you just want to get away from the everyday stuff. Where to park overnight to sleep if you have to. How to get out of stuff, like speeding tickets. Where to take a shower or clean up while on the road.

Some stuff I would never be brave enough to try, like egging on a policeman by swigging a NA beer in front of them while you're driving! Why take that chance? We can get ourselves in trouble in lots of other ways besides having to interact with the cops on purpose! Good advise on where to bring your car if you're having car trouble. Funny dress up ideas if you want to exhibit a "road persona". Think Thelma and Louise. Now, if only I had that classic muscle car...

My girlfriend and I saw this book at Borders and had to sit down and check it out. We laughed so hard we nearly got kicked out of the cafe. People were staring. The smart ones came up and asked what we were reading and got their own copy. If you have a wacky sense of humor, this is your book!

A friend lent me this small, vinyl-covered pink book, and I read it in about two days. It's a fun, comedic chick guide for the all-American road trip, packing one-liners and humorous drawings in side-by-side with suggestions for trip destinations and crazy traveling advice. The book encourages girls to get out of the ruts in their lives and hit the highway with their favorite tunes. Packing light, eating junk, picking up cute hitchikers, and taking wild friends are must-dos, according to Tuttle. While most of the book's suggestions (such as using marshmallows to plug a muffler hole or jam a parking meter) are totally implausible, they do provide a few laughs. Not on my must-read list, but a nice, quick little book if you need a light pick-me-up.

I bought this book prior to attending the Skip Barber Racing School, and it was the perfect preparation. The book goes into far more detail than the actual school has time for, so by internalizing it before attending the school, you are well prepared to put the theories into practice.

If the book has any flaw at all, it is that it treats race car driving like something that can be approached completely mathematically. When you're in a real car, instinct, courage, and judgment still count for a lot.

Going Faster is the recognized authority on the subject, and it might never be surpassed. It gets quite technical at times, and bears re-reading as one gains race experience. It is a bit too much for spectators, but for an ambitious racer, this book and seat time can take you to the winner's circle.

If I had one book about driving to recommend this would certainly be it. Skip Barber managed to cover pretty much every aspect of how to drive fast around a track in step-by-step, clear and easy to understand fashion. The book is well ilustrated and well structured.
I personaly haven't taken classes at his school, but I'm pretty shure that all the knowledge he tries to pass and his method are put down in words in this masterpiece. It's the closest from a racing driving class you can get without actually driving around a track with an instructor at your side.

From what I've read so far, it is a great book which covers the aspects of "Going Faster" (whad'ya know?) More theory, rather than dealing with the hands-on-at-the-track-i-need-to-make-sure-the-car-is-running-before-i-go-out, part. Great for people (like the book says) "who want to get into racing or want to appreciate more of what the pro's do when they're spectating from the stands. I haven't read Speed Secrets yet, but from what I read from the reviews, it should be similar.
Compared to Secrets of Solo Racing (which I have read), there's much more useful information for me, because it has more material covering driving rather than covering the entire autocrossing experience (volunteering, clean up, what to take to the track...you can get this from your close autocrossing friends. So focus on driving well with what you have).
All in all, main point is, great book if you want to learn how to drive fast.

My wife and I just completed our first high performance driver training event sponsored by our local Porsche Club of America chapter. The book was recommended by my driving instructor. It seems to be a very detailed version of the Skip Barber Racing School classroom material. Lots of photos and diagrams that make the concepts easy to understand. Reading the information is like listening to my driving instructor all over again. I've purchased two other books on the subject. One was so technical it was difficult to understand and the other was 98% the author telling how great he was during his racing career. This book is spot on. It is a must have for anyone who is about to attend a driving school or is a spirited driver.

I felt like I was sitting in Ronda Rich's living room and she was talking only to me as I read this book. It's so personal, warm, inviting and irresistible. There are no startling revelations in this book, except perhaps Dale Earnhardt's reaction to a race track incident with Bill Elliott, and I, for one, am thankful for that. I'm happy to see people who are heroes portrayed that way and not torn apart. This book is written in a way that I got the impression that if the author had crossed paths with bad people, she just didn't write that. Instead, she wrote of the good in people. Bless her for that. My 13-year-old son is a race fan and I have given him this book to read. I think he needs to know of the good that still lies in many people.

My wife bought this book, read it and kept bragging on it. I was reluctant to read because I'm not a big reader and I just didn't think I'd enjoy it that much. One day, I picked up the book and read the chapter about the late champion Alan Kulwicki. That did it. I then had to read the entire book. I enjoyed it very much. It shows the human side of a sport that is becoming so slick and so polished that it's easy to forget that the drivers are often regular guys with problems and struggles just like the rest of us. This book reflects on many of the heroes and legends who made the sport like Darrell Waltrip, Richard Petty, Dale Earnhardt and others. There are places, like where she talks about her friendship with and the death of Tim Richmond, that really put a lump in my throat. As in the case of Kulwicki, who is displayed here to be a serious loner who saw too much death in his young life, his mother included, that shaped his life and personality, you are shown an inside to the sport that is seldom seen. The men in this book are true heroes and the author is to be commended for writing it in a way that we feel we are being treated to VIP look at these guys.

I was pleasantly surprised by the spell binding content of this book. I read everything I can on NASCAR and just added this book to my collection as a matter of course. I ordered four books at the same time but read this one last. I should have read it first. Once I started, I couldn't put it down. The author has a way of pulling you into the story in such an interesting way. I stayed up until 4 a.m. in the morning until I had finished every word. This is the first book about NASCAR that I ever read that shows such an emotional intimate inside look. Be ready -- you'll laugh, cry, laugh, cry. It's an emotional rollcoaster but very, very fulfilling. Without a doubt, it's the best NASCAR book in the world and I think I'm qualified to say that since I have read them all.

I couldn't really get into this book. While I chuckled at some of the stories (like the muffler bearings story), other times I thought the book delved into the sugary-sweet. As an example the two and a half pages taken up to spin the tale of her date with a present day driver. Another time she writes how dressing femininely works for you in business dealings. Huh? This book seems to be an extension of What Southern Women Know with Nascar thrown in. I don't think we're getting a good picture of life in the pits. There is Ms. Rich's side of pit life, and there is the grease under your fingernails and a motor roaring in your ears side. I would've liked a view from both sides. Perhaps it is because I've read Dale Jr's and Tony Stewart's books that Ms. Rich's book is a bit of a disappointment.

I got this book for Christmas and could not stop reading it. Just as someone else has already said, when you are done reading it, you will wish there was more. I am an aspiring motorsports public relations lady, and Ronda's book is hands-down the most insightful book about the "inside" of this sport that I have read. Her point of view is different from most writers, in a very refreshing way! If you are new to the sport, or a fan for life, this book will turn you on to the sport, or let you in on a special side of the lifestyle you already know and love. I want to thank Ronda for being so helpful to me, and sending some much needed advice my way. I would recommend this book to anyone that has ever wanted to experience "life in the pits."

Writing for women's magazines like Elle, Cosmopolitan, Woman's Day, Ladies' Home Journal, Redbook, Reader's Digest and the rest of the big names in publishing takes more than technique and writing skills. It takes knowing what works and what doesn't. Donna Elizabeth Boetig demystifies the process.

>From links to resources and tips on how to slant a story to make it a must read, Feminine Wiles: Creative Techniques For Writing Women's Feature Stories That Sell offers sound, proven advice and a lot of experience in the trenches. Having made most of the mistakes from time to time, her timely and time tested methods illustrate how to take a so-so idea and make it stand out.

Boetig also gives the inside scoop on what editors like to see from writers and how to hook an editor with a winning query. She also explains the difference between gushing, a technique guaranteed to land a quick rejection, and plucking the right emotional string.

Savvy and honest, every writer needs a copy of Feminine Wiles if they're serious about writing that sells and keeps selling.

Boetig's lead coverline, "Creative Techniques for Writing Women's Feature Stories..." doesn't give the whole picture. I found it to be "Creative Techniques for Writing That Will Sell" - period.

I am a relatively new (notice I didn't say young) writer who reads every book I can find on How to Write, How to Market, and How to Paper My Walls With Rejections. Although I write mostly nonfiction, I give Boetig's "Feminie Wiles" a Blue Ribbon.

Her tips, examples, anecdotes, and words of encouragement apply (and appeal) to all writers. I will be using her book as a reference in my upcoming writing classes, and I will encourage my students to purchase their own copies. It is a gem.

Feminine Wiles may be marketed toward women, but the advice offered will work for anyone whether you are writing for women or Field & Stream. Boetig reviews the basic process for lining up an interview, dealing with editors, and writing what sells. This is by far one of the better resources for freelance writers on the market today.

As a freelance writer, I'm always looking to expand my interests and marketability. Boetig's book brought a fresh perspective with lots of real world helpful ideas. The packaging is clever and the voice is easy to read. I particularly like it that you do not have to read the book in order, but rather, open it to the page you need and benefit immediately. Organized well. Well written. Lots of helpful information. Highly recommend.

Of the many how-to books on writing that I've read, I am really pleased with this one. From the very beginning, I gleaned tips that I have never read before. It's written in a relaxed style, much like actually talking to the author. I highly recommend this book if you want to write for magazines.

This book is a must read for everyone in contact with other human beings. I have dealt with the devestating effects of b12 deficiency for all of my 20's and 30's (at least) with everything getting nothing but worst in the last year. My little boy shares many of my symptoms and is being tested as we speak...now that we know how to test! My son's doctor had no idea how to test him. Two weeks into B12 therapy most of the symptoms that have been plaguing me for years are gone! The rest are slowly improving and I suspect that they will continue to improve. When I think of all the doctors and tests and appointments and medications and theories I have had over the past years, it is downright depressing. All I needed was what my body was screaming for...B12! Cheap, easy to get, effective and mandatory B12!!!!

This book lays it out well and is very well referenced. The format is very reader friendly with many great examples. If you are looking for a book that you could bring into your doctor for their education (for your own survival!), this is the one. It is an absolute horror that this illness goes unfound for so long in so many people. Protect yourself and your loved ones and have this book on hand always. This is the best gift you could give anyone. It saved me in ways I don't even want to think about. Thank you to the authors for this important piece of knowledge that is far too ignored in the medical community.

Could it Be B12, An Epidemic of MisDiagnoses by Sally M. Pacholok R.N. and Jeffrey J Stuart D.O.

A good friend of ours had a sudden unrelenting pain in her leg which baffled her doctors. After many months of suffering, and many failed treatments and medications, she tried inexpensive vitamin B12 injections which immediately worked, providing complete relief. Occasionally the pain returns and reminds her it's time for another B12 injection. The injections are easy with a small syringe and tiny needle, and the B12 is injected under the skin twice a week.

There are many more stories of B12 misdiagnosis in Pacholok's book. Nurse Pacholok first describes her own ordeal with pernicious anemia and B12 deficiency which motivated her to become an expert on the topic. Working within the health care system, she was appalled at the numbers of patients with obvious signs and symptoms of B12 deficiency who were misdiagnosed.

Finding the medical system apathetic and unresponsive to her advice about B12 deficiency, Pacholok wrote this book to empower medical consumers and to educate their physicians. Pacholok is on a crusade to change medical practice to routinely screen for B12 deficiency, and her book is one giant step in that direction.

Vitamin B12 deficiency is estimated to affect 10%-15% of individuals over the age of 60 years. 40% of elderly hospitalized patients have low or borderline serum B12 levels, and 50% of long term vegetarians have B12 deficiency.

B12 absorption depends on many cofactors, so it is possible to take adequate amounts of B12 in the diet, and still have a B12 deficiency. Absorption of B12 requires gastric acid, so anything which reduces gastric acid production such as gastric surgery, atrophic gastritis, or antacid drugs could produce B12 deficiency. The very popular antacid drug Prilosec (omeprazole) has been clearly shown to decrease B12 absorption. Other antacid pills such as Prevacid, Protonix, antac, Nexium, Aciphex, Zantec, Tagamet, Pepcid, Maalox, mylanta, reduce gastric acid, inhibit B12 absorption and may produce B12 deficiency. Drugs such as Metformin and other diabetes drugs can cause B12 deficiency. The anesthetic agent, Nitrous Oxide, or "laughing gas", used in dental or surgical procedures causes B12 deficiency

Pernicious anemia is the second most common cause of B12 deficiency. This is an autoimmune disease with loss of Intrinsic Factor, in which antibodies damage the stomach lining interrupting the B12 absorption mechanism.

Other people at risk for B12 deficiency include vegetarians, people with eating disorders such as bulemia and anorexia, inflammatory bowel disease with malabsorption (ie. crohn's).

Auto-immune diseases such as Hashimoto's thyroiditis may be associated with B12 deficiency(pernicious anemia).

Vitamin B12 deficiency can cause unusual neurological symptoms such as tremor, gait disturbance, severe pain, and can mimic MS (multiple sclerosis) or even Parkinson's Syndrome. The physical signs and symptoms can often mimic other diseases and the diagnosis is frequently missed.

B12 deficiency damages the myelin sheath around the nerve fibers, this is a soft fatty insulating material which is also damaged in demyelinating diseases such as multiple sclerosis.

B12 deficiency can cause mental changes such as irritability, apathy, sleepiness, paranoia, personality changes, depression (including post-partum depression), memory loss, dementia, cognitive dysfunction or deterioration, fuzzy thinking, psychosis, dementia, hallucinations, violent behavior, in children; autistic behavior, developmental delay.

B12 deficiency can cause neurological signs and symptoms of abnormal sensations (pain, tingling, and/or numbness of legs, arms trunk or anywhere),diminished sense of touch, pain or temperature (may mimic diabetic neuropathy Charcot foot), loss of position sense, weakness, clumsiness, tremor, any symptoms which may mimic parkinson's or multiple sclerosis, spasticity of muscles, incontinence, paralysis, vision changes, damage to optic nerve (optic neuritis).

Atherosclerotic vascular disease is increased by B12 deficiency including; Coronary artery disease, TIAs, CVA, heart attack, heart failure, claudication, all associated with elevated homocysteine levels caused by B12 deficiency.

B12 deficiency causes Megaloblastic Anemia (enlarged red blood cells with anemia). In this type of anemia, the red blood cells are fewer in number, yet they are larger in diameter (this large size is called megaloblastic and is measured on the CBC with the mean corpuscular volume, MCV). The anemia can cause fatigue, and weakness.

Cervical Dysplasia and increased risk for other dysplasias and cancers are associated with B12 deficiency. B12 supplementation is cancer prevention.

Most doctors do not test for B12, and if they do a test it is the serum B12 which may be unreliable because of the wide normal range. A more accurate test, urinary methyl malonic acid was developed by Eric Norman MD, and is inexpensive and widely available (MMA). The Methyl Malonic Acid MMA is elevated in the urine and serum in patients with B12 deficiency. Pacholok makes the case that everyone presenting for medical care should be routinely screened for B12 deficiency with the MMA, serum B12 and Homocysteine tests.

Treatment is Curative:

Treatment with inexpensive B12 injections or sublingual tablets is curative. Recent work by Kuzminski showed that daily 2 mg. oral B12 serves as well as monthly 1 mg intramuscular B12 injections. Serum Homocysteine is elevated in B12 deficiency. It is important to discover B12 deficiency early, since nerve damage can be irreversible if not discovered right away.

In conclusion, this is the definitive book on B12 deficiency, diagnosis and treatment for the lay reader and for the interested physician. As a result of reading this book, I now routinely test serum B12 and Urinary MMA on ALL patients, and have been surprised to find many symptomatic B12 deficient patients completely missed by the medical system. Needles to say, it is very gratifying to see ill patients completely recover with B12 injections.

I applaud the authors on a job well done, bringing B12 deficiency to the attention of the public, and no doubt saving many lives in the process. This book will make a positive impact on the nations's health, and change medical practice for the better. The only thing I would change about the book is to give Sally a name that is easier to pronounce.

Jeffrey Dach MD

If you have or suspect having a vitamin B 12 deficiency or if you need to learn about this deficiency for any reason, I recommend you read carefully the book " Could it be B 12 ? An epidemic of Misdiagnoses " by Sally M. Pacholok and Jeffrey J. Stuart. But don't let it be your only source of information about the deficiency. Because at least half of alternative reliable scientific reports about this subject strongly disagree with the major allegations of the authors of this book. You must also be aware of the alternative opinions before deciding on what to do about your vitamin B 12 deficiency. I am not a medical expert and do not say who is right or wrong. However, I am glad I researched other sources of information after I was diagnosed with B 12 deficiency and after I read this book. I couldn't find any other books on this subject but there are a lot of serious scientific reports published on the internet by credible hospitals, laboratories, medical journals etc. You don't have to be a medical expert to understand them, they are written for the general public. Some of the information on the internet is crap but a significant portion is reliable , very informative and based on sound scientific reasearch and experiments.

Search from Google under the headings of vitamin B12 deficiency, homocysteine, methyl malonic acid, intrinsic factor and pernicious anemia. A lot of articles will pop up among them by reliable hospitals such as the Mayo Clinic and some labs etc. Also search under the same headings from the websites of Wikipedia the Free Encyclopedia, American Family Doctor and Lab test on line. There are many other websites that include reliable information on Vitamin B 12 deficiency. After reading the book " Could it be B 12 ? An epidemic of Misdiagnoses " my initial reaction was an anger towards my doctor who diagnosed me with a B 12 deficiency believing that he had given me false information. I also had written a very favorable review of this book immediately after having read it two and a half months ago on January 19 2008. I have hereby replaced on April 11th 2008 my previous review of the book with this one based on my subsequent research on the internet about the topic from about ten different reliable scientific reports from different sources. My initial review was based only on the book. The present review is based on both the book and my subsequent extensive research. About half of the medical literature agrees with the authors of this book on the method of diagnosing and treatment of the vitamin B 12 deficiency. The remaining 50 % that disagree also base their views on sound scientific studies.

The authors of the book claim that most doctors in the world are ignorant about vitamin B12 deficiency. After finishing the book I initially bought this argument. However, after conducting the research on the internet I mentioned above I disagree that most doctors are ignorant about it. Surely there are a lot of doctors who are in fact ignorant about it and who misdiagnose. Even my doctor told me some things about vitamin B 12 deficiency some of which I still think are wrong. However, not all doctors who disagree with the authors are ignorant ; there are many among the disagreeing doctors who are very knowledgeable about this subject. Their methods of diagnosing and treating the deficiency maybe different than that of the authors. That does not necessarily make them ignorant. You can see this for yourself by reading their reports on the internet where they express alternative opinions about vitamin B 12 deficiency. Yet the authors of the book accuse all doctors who disagree with them with ignorance. I feel that it is unfair and unconvincing to accuse everyone who disagrees with you with ignorance. I got suspicious about that and found the alternative opinions. I am glad I did not let this book be my only source, I almost went and expressed my disatisfaction with my doctor based on this book. I regret that after reading the book and before reading alternative reports I got into an argument with a neuropsychiatrist whose acquaintance I made in a sports club who challenged the views in the book when I mentioned them to her.
Fortunately I did not go and quarrel with my own doctor based on the book ( it scares me to think I almost did ) because I had the sanity to investigate the deficiency from alternative sources.

The major allegations by the authors about which there is approximately 50 % agreement and of course 50 % disagreement among medical experts throughout the whole world have to do with the method of diagnosis and treatment of vitamin B 12 deficiency.

The authors claim that a serum ( blood ) B 12 test for a deficiency is unreliable by itself and must be accompanied by urinary methyl malonic acid ( MMA ) and serum homocysteine tests. Because in some cases a vitamin B 12 deficiency may damage the nervous system many years before it shows up on blood tests. Doctors who rely on the vitamin B 12 blood test alone could miss a B 12 deficiency if it does not show up on the blood test. The authors allege very strongly that the best measure of B 12 deficiency is the urinary methyl malonic acid and creatinine ratio test done properly along with serum B 12 and serum homocysteine tests. In the medical literature I researched there is strong support for this view. But there are also equally strong arguments in favor of the alternative view, claiming that on the contrary urinary MMA test results are not a reliable indicator of vitamin B 12 deficiency and that serum B 12 tests are more reliable. This is exactly the opposite of what the authors of the book claim.The book mentions that there are doctors that claim this. And it claims that these doctors are ignorant. However, in the reports the doctors state the reasons why urinary or blood MMA tests are unreliable and explain the results of scientific studies in support of their view. They are by no means ignorant.

The other major disagreement is about the method of treatment. The authors of the book claim that Vitamin B 12 oral tablets even in high doses are very often ineffective in treatment of the deficiency and insist that pain free injections directly into the blood is indispensible as a treatment method. They claim that nobody should lose time and risk ineffective treatment with oral tablets. In some cases this maybe true for swallowed oral tablets which have to cross the digestive system. However, I came across many different reports on the internet that mention the effectiveness of sublingual ( under the tounge ) oral vitamin B 12 pills that are also absorbed directly into the bloodstream. Especially during the recent several years many independent studies throughout the world indicate that sublingual vitamin B 12 pills have been found to be as effective as injections into the blood, making the injections unnecessary in many cases. After discrediting the oral tablets and strongly promoting the injections throughout their book even the authors back off from their claims on page 153 under the heading : " A Final Word about Oral B 12 " where they admit the promising recent studies about the efficacy of oral tablets administered sublingually. After I took 1000 mg of swallowable oral tablets for four months my serum B 12 level shot through the roof rising from far below the lower limit to more than twice the upper limit ! My doctor told me to discontinue swallowing the pills.

So, read the book and read any serious other sources you can find on the internet and then decide with your doctor about how you will proceed to diagnose and treat your or your loved one(s)' vitamin B 12 deficiency. Just don't take everything the book or the reports say for granted. Make your own analysis and draw your own conclusions based on a varied rich source of reliable information about this subject. Good luck !

This book has taught me so much, it is a must for everyone to read. An absolute eye opener even for someone who already suffers from the condition.

This book contains critical information that could change the lives of many people. Anyone with any sort of unexplained health problems, from Alzheimers to leg pain to autism, must read this. I also wish every doctor would read it and become more aware of the prevalence of B12 deficiency. After reading it at the library, I bought a copy for myself and one for my doctor.

I enjoyed the book very much but not as much as my 18 month old grandson whould have if he could read. He is all Jeff even looks like him. This is not only my opinion but a lot of other people as well. Everything in his room is Jeff Gordan. He even has a Jeff uniform and wore it for hallowween. Took Third. If I had an address I would send a picture of my grandson Levi. He watches just about all your races with his mother as he doesn't have a male role model, just me. A race car enthusiast from Sioux Falls, SD

This is a great book not only for the pictures but the text is also very great. It's just an all around great book!

this was one of the best books that i have read on Jeff and i'm reading it over and over. I only wish it was bigger and that i was in it.

I am a big fan of Gordon i have mostly ever thing of Gordon. If you are a racing fan these sould be your first book!

I am a huge Jeff Gordon fan and I will be the first to tell you that this is a wonderful book! I have been a fan for a little over 4 years and this book goes into detail about everything that you would ever want to know! Very well written...if you are a Jeff Gordon fan this is the book for you!

I recently re-read this book (1999) and Berry's previously published On Great Service (1996), curious to know how well they have held up since they were first published. My conclusion? Rock-solid. In fact, both books are even more relevant - and more valuable - now than they were when Leonard Berry wrote them. That is amazing...and commendable.

With regard to the title of this book, consider this brief excerpt from the concluding chapter: "Great service companies have a soul that underlies their strategies and day-to-day operations. The company's soul - its value system - is its foundational center, its inner core." Berry fully understands how difficult it is to achieve and then sustain a great service company, noting that such companies are "humane communities that humanely serve customers and the broader communities in which they live." Decision-makers, especially in companies which have problems attracting and then retaining the talented, skilled, and principled people needed, would be well-advised to consider very carefully the meaning and significance of Berry's concluding observation. The same can be said for companies which have problems keeping valued customers and don't know why.

As Berry explains, his purpose in this book is to identify, describe, and illustrate the underlying drivers of sustainable success in service businesses. Creating a successful service operation is unquestionably a difficult task...The greater involvement of people in creating value for customers, the greater the challenge." He examines 14 outstanding service companies which include The Container Store, the Charles Schwab Corporation, Chick-fil-A, Enterprise Rent-a-Car, the St. Paul Saints AAA baseball franchise, and USAA. He suggests what lessons can be learned from them. Although quite different in terms of their size and nature, they demonstrate the same nine drivers of success, to each of which Berry devotes a separate chapter.

One of his key points is that humane core values sustain human service energy as organizations grow and mature. When the "product" is a human performance, values-driven leadership is at the center of sustainable success. He focuses on often-neglected or under-appreciated basics and explains how the superior service to which the exemplary companies are wholly committed creates for each of them a significant, perhaps decisive competitive advantage. The core strategies seems obvious: focus on serving a specific market need rather than on marketing a specific product for that need, focus on serving underserved market needs, and focus on serving the chosen markets with executional excellence. When stressing the importance of "trust-based" relationships, Berry includes everyone involved in the given enterprise. Hence the importance of what he characterizes as "humane organizational values" and he correctly insists that such values depend on values-driven leadership which must permeate the organization, at all levels and in all areas of operation. Stable leadership stabilizes values and propels all other success sustainers.

Of special interest to me is what he has to say about Cora Griffith in Chapter 8, "Investment in Employee Success." She is a long-time waitress for the Orchard Café in Appleton, Wisconsin. According to Berry, she implements each day the nine rules of success: she treats each customer like family, she is an alert listener, she strives to anticipate her customers' wants, she is attentive to significant details ("simple things make the difference"), she "works smart" by constantly scanning all the tables, maintains an on-going effort to improve her skills while learning new ones, and is contented in her work. "Cora is a team player, an all for one, one for all employee." She takes great pride in her work. And credits her employers, Dick and John Bergstrom, for convincing her how important it is to take good care of each customer and who gave her the "freedom" to do it. How many service providers have you encountered lately who measure up to Cora Griffith's standards? The sad fact is that most service providers could but, for whatever reasons, don't.

It is to Berry's great credit that he recognizes the importance - and significance -- of the Cora Griffiths in this society at a time when most books which discuss superior customer service focus almost entirely on companies such Nordstrom, Ritz-Carlton, and Southwest Airlines. They are indeed exemplary organizations but two points need to be made: Each has its own significant number of Cora Griffiths, and, the same high level of customer service can be provided by all other organizations, even by a hotel restaurant in a small midwestern town.

With all due respect to Mies van der Rohe, God may not be in the details but "the soul of service" certainly is.

I read this book for a graduate marketing class, but it is a good read for any business professional out there. Why do companies succeed in the long-term? They find a way to put the customer first, time after time. And not just customers, but employees, suppliers, and other stakeholders as well.

"Excellent customer service" is a the frequent promise, which is SELDOM achieved. This book is a good guide to how the elements of really great customer service can be identified and cultivated in an organization. While it is directed more to the larger enterprise, the principles can be applied to small business also.

It is very difficult for me to work with "interviews and case study" based books since they are almost invariably full of "brilliant" quotes and "success and beyond-duty" stories that, to say the least, sound too good as to be of a sustainable nature in real world. This book is based on experiences and what seems very solid research and, for sure, is not free of this type of passages; and yet, it is one of the most useful and often-referenced books that I own and work with. So, if you will yourself through it, you'll find one of the best and most down-to-earth books on Customer Service. The author identifies nine drivers that can make any organization successful, all of them emphasizing the human nature of the relationship with customers (customer-centered). It is truly a recipe for success, more easily applicable to on-going enterprises rather than to start-ups. From this book the reader can produce very useful check-lists to diagnose the company and its strategic practices regarding their service approach. It can also be used as a guiding document to move a company to a truly customer-awareness territory and, most important, to keep it there. Of special relevance is the author's brilliant exposition in the final chapter "Lessons from World-Class Service Companies", where the reader obtains a rarely seen synopsis of all the good things that excellent companies do "to sustain their excellence". If nothing else, this chapter by itself justifies buying this book and incorporating it to your professional library.

Leonard L. Berry takes an in-depth look at how service can sustain the success of a business in this detailed, footnoted exploration that includes plenty of interviews and examples from the business world. Written authoritatively, yet conversationally, this book outshines similar works because of its thoroughness. Far from a quick-fix, self-help business guide, the book is thoughtful and doesn't rely on the obvious. We [...] recommend it to managers and leaders in all businesses, particularly if your competitive edge rests on pleasing your customers.