Databases Books

The authors have done a great job of providing criteria, explanations and examples for web users who wish to evaluate information found on the web. We all know there is a ton of stuff out there, much of it bad or biased. Now we know how to tell the wheat from the chaff. Individual web users will want to have this book handy when looking for consumer, health, business or other kinds of data on the web. Teachers may want to require it as a text or supplemental reading in courses which involve web use. Students who include information found on the web in their research can use this guide to determine the quality, currency and objectivity of web sites. This book fills a gap in the literature. Nicely written. Easy to read. Great gift idea.

The authors have done a great job of providing criteria, explanations and examples for web users who wish to evaluate information on the web. We all know there is a ton of stuff out there, much of it bad or biased. Now we know how to tell the wheat from the chaff. Individual web users will want to have the book handy when looking for consumer, health, business, or other kinds of data on the web. Teachers may want to require it as a text or supplemental reading in courses which involve web user. Students who include information found on the web in their research can use this guide to determine the quality, currency and objectivity of web sites. This book fills a gap in the literature. Nicely written. Easy to read. Great gift idea.

This book is an in-depth analysis of the factors that make a Website believable. The authors, two librarians, examine numerous aspects of Websites and point out how they can be used to evaluate sites as trustworthy sources of information or goods. They begin with 5 traditional evaluation criteria: authority, accuracy, objectivity, currency, and intended audience, and give examples of how these criteria apply to Websites. They also extend these criteria with evaluation measures that are specific to the medium. They then apply the evaluation criteria to different types of Websites: advocacy, business, informational, news, personal, and entertainment pages. This book is a must-have for libraries and researchers. It would also be very useful for serious Web designers who want to understand what kinds of design factors will bring credibility and respect to their Websites.

After reading some database marketing books, I just want to say this book is the best one for telecom direct marketing guys. As a direct marketing professional, I think this practical guide help me build strong confidence to get a related job in the telecompany next year.

Thank you, Mr. Mattison!

This is one of the only "introductory" books that actually bring value : after reading it you will understand the whole marketing processes in telco and how the marketing database supports it.

It provides a 360° presentation of all the components :

- Data sources

- Data Analysis (with many segmentation case)

- Processes, especially marketing campaign

- IT architecture (for managers ...)

I believe that the logic presented here can be extended to other industry : financial services, utilities, ...

A very good and easy reading

As an experienced telecommunications executive, I found this book to be amazingly easy to read, straightforward in its approach and insightful in its application. A MUST READ for anyone dealing with marketing in the communications industry, and any other industry for that matter. MAKES CRM UNDERSTANDABLE AND TANGIBLE.

Finally, a thorough treatment of this critical area! Ward does an excellent job of describing what makes product/service development so unique in telecommunications. I also believe the book does a very good job of explaining how to **improve** processes so the organization is optimized for service creation.

If you truly understand (or need to understand) the challenges and sometimes, the pain, in getting telecom services deployed to rate-payers and subscribers, you will appreciate this book. As one who has lived through aspects of this, I enjoyed the reading it. In fact, recommended it to one manager who had his whole team read it!

This book is foundational for anyone who desires to understand the right way to develop product and services in telecom/network centric companies.

There are plenty of books on new product development, but very few on service development. Fewer still -- in fact non-existent until now -- are books on telecommunications service development. This book was written to fill that void and to provide a much needed methodology for those involved in bringing new communication-based services to market.

"World-Class Telecommunications Service Development" begins by examining why traditional product development methodologies -- methodologies which have gained acceptance in the discrete manufacturing world -- don't apply to an industry where the product is not a tangible commodity but rather an 'always-on' service. Here, the product being developed and delivered is primarily a set of business processes. Indeed, this role of 'process' is so central to what's involved in developing products for this industry that it serves as the book's main message and theme ("in telecom, the process is the product").

If we accept the role of processes in the development of new services, then we need to understand what's involved in actually creating these systems-based, inter-departmental delivery processes. Re-working a manufacturing model won't do the job. What's needed are logical product and process models designed specifically for this environment in this time.

In this book, you'll discover some proven (albeit high-level) approaches for logically modeling new services. You'll also learn techniques for managing the complex and highly cross-disciplinary process known as product development across the entire enterprise. Weaving together hands-on, structured models and methods with valuable management techniques and insights, this book offers a blend of information needed for any person -- whether at the executive, engineering, marketing or product management level -- involved in bringing new products to market.

The book is organized into 7 sections:

Part I looks at today's telecommunications services industry and at some of the characteristics that make this industry unique.

Part II offers a product development framework consisting of three separate but related perspectives. The first two of these perspectives involve the product -- the network service and the service delivery process. The third perspective -- the product development process -- is the process by which a company brings these two parts together in the creation of a new product.

Part III looks at how providers decide what products to build. In this section, issues involved in evaluating, defining, structuring and packaging the product are considered.

Part IV examines the processes of service delivery. Here, the individual processes that make up the end-to-end service delivery view are identified and reviewed, with a discussion on what's involved in linking these processes together.

Part V considers what's at stake in developing systems-based business processes. This section explores some of the issues providers face in integrating and automating their service delivery systems and processes.

Part VI examines what is required within the organization to launch and support the product. This section looks at the last three phases of the development cycle: development, implementation and launch. (The three preceding phases, opportunity analysis, feasibility and definition, are covered in earlier sections).

Part VII concludes with a discussion on organizational issues, and on ways organizations can make their development efforts more effective. This section includes chapters on effective team building and rapid development approaches. It ends with some thoughts on what it means to be a world-class service provider.

eward@wardassociates.net

Until now there's been almost nothing on this subject. The author has done an outstanding job of bringing together diverse information and adding her own experiences. She's made a valuable contribution to an area rarely written about - telecommunications service development. Ms. Ward's Framework for Telecommunications Service Development provides an invaluable tool to the way successful organiztions should take an idea and carry it through the entire life cycle.

I loved it

I was desperate to find an easy to follow book on Access and this book was perfect! If you need a guide that will show you the quickest and easiest way to learn Access without a lot of computer programmer jargon and time, this is for you!

The book made absolutly no sense to me and confused me more than anything. This is coming from Tareq the Shark.

The book made absolutly no sense to me and confused me more than anything

this book is the perfect size and covers just the right amount of depth. There's even great information on ACTDiag, a little-known utility for diagnosing databases. Steven Frank has done his homework, and his book is very easy to follow for every type of user, even easier than Act! for Dummies. Definitely my favorite book on Act, but you might want to wait until mid-September of 99, when Act! 2000 is released (along with updated books)!

I have been querying SQL Server databases for six years using .Net. This book took me inside SQL Server and showed me how to manage tables, relations, stored proceedures, indexes and triggers.

The book achieves great mix of instruction and best practices. At times, I found myself wanting to know more but the book is already over 400 pages.

This is an excellent book for learning SQL Server 2005 Express. I started learning MS Access in 2003 when my wife asked me to develop a database for her to use at work. At the time I knew only the words "relational database". Over 99% of what I needed to know to develop that contact and resource management database to its fully featured capability came from multiple books.

The expectations have changed over time and now I need to use SQL Server 2005 Express as a back end with Access as the front end for that database. Knowing nothing about SQL Server 2005, I needed a very good book to help bring me up to speed. I found that in Robin Dewson's "Beginning SQL Server 2005 Express."

From the installation of SQL Server 2005 Express through an explanation of Triggers and Reporting Services, there is a clear and concise explanation of each aspect with the opportunity to Try It Out. I needed to know all of what he presents and I was especially interested in Installation, Security, and Database Backup, Recovery, and Maintenance. The Installation chapter explains very carefully and clearly authentication mode, service accounts, user instances, etc. The Security chapter clearly explains logins, server roles, database roles, and schemas. The Database Backup, Recovery, and Maintenance chapter is also clear and carefully written with information on types of backups, detaching and attaching a database, and transaction logs.

The Chapter headings are:
1. SQL Server 2005 Express Overview and Installation
2. SQL Server Management Studio Express
3. Database Design and Creation
4. Security
5. Defining Tables
6. Creating Indexes and Database Diagramming
7. Database Backup, Recovery, and Maintenance
8. Working with the Data
9. Building a View
10. Stored Procedures
11. T-SQL Essentials
12. Advanced T-SQL
13. Triggers
14. Reporting Services

Robin Dewson is a very good teacher with the gift of knowing how to present a concept and then build concept on concept. He also provides helpful tips on things to do and not to do.

This really is an outstanding book. My background? Years of C and VB development, but no .NET; then tons of SQL Server 2000/2005 work (am MCITP, MCT in SQL Server).

I specifically wanted a jump-start on accessing SQL 2005 databases from VB.NET, and this book does it. The same method is used throughout the book: (1) briefly explain a topic; (2) write some code to illustrate its usage; (3) explain salient points in the code. The examples are extremely short & simple. Each stands alone and illustrates a specific point about .NET or SQL 2005. The authors do not, as some do, create huge coding projects in which learning points are too easily lost. And, not a trivial point, each example works!

If you are a SQL Server professional, you can skip or quickly flip thru some sections that focus on T-SQL, but if you are already a .NET developer you probably won't want to skip anything, because virtually every code sample deals with database access.

Excellent, excellent book.

It's the Best for Beginners and intermediate in VB.net05 Databases,I have read several Books previously and I Couldn't Understand well ,From Beginning to The end This Book explain step By Step all you Need For starting Programming in Databases using VB.Net 2005 and gives you a guide of Books to continue the next grade.

"There is a MAJOR need for a book such as this. The information is not readily available elsewhere. Or anywhere. There are dozens (hundreds?) of microprocessor books, but nearly all deal with software and treat hardware as abstractions or block diagrams. Ciarcia's book is literally filled with very useful and practical "hands-on" hardware advice, tips and techniques.... The book will do for the reader what no other microprocessor book or manufacturer's literature I know of does: It will enable a person to actually buy individual parts and assemble them into a working microcomputer - with peripherals and options! That's very important. Too bad we couldn't have had such a book years ago."

-Forrest Mims, III; contributing editor of Popular Electronics

"To my knowledge the material covered in this book is not available elsewhere. There is sufficient detail to enable an individual with previous experience to assemble a working Z80-based microcomputer from the component level. The design tradeoffs, the circuits, the software, and the test circuits and procedures are discussed at a level sufficient for the book to have educational value even if one did not actually construct a Z80-based system."

-Joseph Nichols, Digital Analysis Corporation

This was a terrific book. It was full of information. Great for any one who wants to learn how to build a computer from scratch.

This is a textbook for my class. As i can learn nothing from the Prof, this book helps me out a lot!

It is good book to keep as reference. Excellent for people who are starting/interested/working on client server projects.

But why it is out of print?