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Internet Books sorted by Average customer review: high to low .

Internet
MCITP SQL Server 2005 Database Developer All-in-One Exam Guide (Exams 70-431, 70-441 & 70-442)
Published in Kindle Edition by McGraw-Hill Osborne Media (2008-03-18)
Author: Darril Gibson
List price: $69.99
New price: $39.68

Average review score:

A Certification Star!
Helpful Votes: 0 out of 0 total.
Review Date: 2008-07-14
After having completed Microsoft's MCAD certification, I am using this text along with the Tom Carpenter text to prepare for MCTS and MCITP certification. Though I haven't taken the exam yet, the material appears to be covered in a thorough and in-depth fashion. Yet, it does not get bogged down in unnecessary detail.

Excellent book!

Must Have Book...
Helpful Votes: 1 out of 1 total.
Review Date: 2008-09-13
I actually bought this book by mistake, BUT I started reading it while I waited on the MCITP SQL Server 2005 Database Administration All-in-One Exam Guide (Exams 70-431, 70-443, & 70-444) (All-in-One)to arrive. It's the PERFECT book to have for either a developer or DBA! As a matter of fact, just because of this book, I'm going to start on the developer certification right after I pass my DBA tests (I have all three tests in the next two weeks!).

I've got several friends that are developers (.NET, SQL, C#, etc, etc) and they all said if they had a book like this when they were learning they would have passed their tests with half the amount of time/effort!

The best part about this book is that I've had several questions regarding the content and decided to try and email Darril (the Author) for clarification. SURPRISE, I got thoughtful, through responses to all my questions extremely fast! Thank you Darril for doing such a great job putting this book together and being such a great help!!!

On top of the book, there's two great websites & a CD with all the scripts/info that you would need!

All you need to pass the MCITP Database Developer
Helpful Votes: 3 out of 3 total.
Review Date: 2008-06-21
Well written and in depth, this book should cover everything necessary to pass these tests.

I have two complaints:

1) The book is laid out functionally for SQL Server, not for each test. So, for example, when you are studying for the 70-442, it may involve a portion of chapter 3, 4, 5, and 8, but all of 12 and 13. All this information is entwined with the stuff for the other tests.

2) You choose to only take one of the tests on the CD. For example - you couldn't say just test for the 70-441 test. I found the CD questions less useful than books dedicated to one test because of this.

These are minor complaints though, and I'm not really sure the issues can be avoided to begin with. Don't let them stop you from using this as your resource to pass these three tests.

Passed all 3 exams
Helpful Votes: 6 out of 7 total.
Review Date: 2008-04-15
For the 431 exam, I used the (Tom) Carpenter book as my primary study guide and this book as a side reference. My main reason for purchasing this book is for the next two exams (441,442). After taking the 431 test and looking up some questions I guessed at in this book, I regret not using this book as my primary study guide. This book seems to point out the exact information needed to get through the test. I look forward to using it for the next two exams. Note that the author of this book is the technical editor for the Carpenter book.

Update to previous review:
I just passed both exams (441 & 442) without difficulty and with plenty of time remaining (each exam took about 2 hours). This is definitely the book to use for these exams. The topics and sample questions are on target with the actual test. Be sure to review the topic list for each exam in the front of the book before taking the test. The 'what you need to know' section at the end of each chapter is not always accurate. Also - the explanation of cascade deletes is incorrect in the book.

Just what I needed
Helpful Votes: 6 out of 7 total.
Review Date: 2008-03-29
The end-of-chapter exam questions were perfect for helping me know what I know and what I don't know. I already passed the 70-431 and 70-441 exams and the questions I looked at in the back of the chapters hit the knowledge needed to pass these exams.

Unfortunately I failed the 70-442 exam before this book was released. However, after reviewing the end-of-chapter exam questions, I saw exactly what I needed to brush up on. I spent several days in a marathon study session doing the exam questions in the back of each chapter for the 70-442. For anything I missed, I studied the material in the chapter. In addition to learning what I needed for the exam, I also learned a couple things I didn't know about in SQL Server 2005. I then took and passed the 70-442.

This book was just what I needed. I only wish I had it before I took the 70-442 the first time.

Internet
Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies) (Interactive Technologies)
Published in Paperback by Morgan Kaufmann (2008-03-28)
Authors: Thomas Tullis and William Albert
List price: $49.95
New price: $40.42
Used price: $37.50

Average review score:

Finally I understand how to use what I learned in STATS class for User Experience Design
Helpful Votes: 1 out of 1 total.
Review Date: 2008-09-20
I had to take a stats course for my Masters in Human Computer Interaction; I had a hard time translating the concepts into an easy format that I could apply for usability testing. I search for days online and in the library for books or articles that explained these concepts with an experience design theme. I finally found a book that does this and also gives me confidence/evidence in advocating for a user experience process in my company.

Know your chi-square from your confidence interval
Helpful Votes: 3 out of 3 total.
Review Date: 2008-07-25
Measuring the User Experience is a good resource for practitioners who aren't well versed in making their user studies hold up statistically. Even if you're focused on qualitative usability tests with small numbers of participants, it's important to be aware of what you're not testing. The book also includes useful advice on judging nonverbal and emotional feedback from participants, and presenting results clearly to stakeholders.

My new favourite reference book
Helpful Votes: 3 out of 3 total.
Review Date: 2008-07-10
This book is absolutely fantastic. I received my copy of it last night and stayed most of the night reading through it as I simply couldn't put it down. I've been working as an interaction designer / usability tester for a couple of years and this has overnight become my new favourite reference book. It's easy to read without glossing over essential detail (a criticism I have of many modern usability books). The advice on graph selection would make both Edward Tufte and Stephen Few proud. This book is filled with practical advice on how to communicate data, manage integrity and measure the user experience in a business setting.

I agree with the previous two reviewers that this book is a must have bible for everyone involved in usability evaluation.

Most comprehensive book I've found about measuring usability
Helpful Votes: 4 out of 4 total.
Review Date: 2008-05-08
Finally, a book that brings together all the best practices and methods for collecting, analyzing and presenting metrics for usability evaluations from all the best (and most reliable) sources. The book is concise and succinct, and draws so much of its content from industry research and experience. It's pure gold!

I simply couldn't believe that everything I have learned (through experience) and read (through research) over the last 7 years was put into one place!

In my opinion, this book will easily become required reading (as Jakob Nielsen's - "Usability Engineering") and used by those new to the field, and practitioner's as reference.

a "must have" for usability practitioners
Helpful Votes: 5 out of 5 total.
Review Date: 2008-05-03
Evaluation is near and dear to my heart and this book is straight forward, easy to read and gets right to the point. It is pragmatic and practical -- exactly the kind of book practitioners need. But it is also nice for those of us that think of ourselves as applied researchers too. It not only talks about various measurements -- how to take them, how to present them, when to use them and their positives and negatives etc., but it also gives a briefing and/or references to the related research both pro and con.

I would rate this book as a "must have" for anyone that does evaluation.

Internet
Microsoft ASP.NET Web Matrix Starter Kit (Bpg-Other)
Published in Paperback by Microsoft Press (2003-02-28)
Author: Mike Pope
List price: $29.99
New price: $2.00
Used price: $0.47

Average review score:

plenty of examples
Helpful Votes: 2 out of 2 total.
Review Date: 2005-08-02
This book is certainly useful for any students attempting a project on ASP.NET coz it provides many examples. It's very handy when I used it for my teaching too.

Get an asp.net site up ASAP
Helpful Votes: 3 out of 3 total.
Review Date: 2006-07-28
I'm experienced in HTML, SQL, VBScript, VBA, etc. but I've never really had to create something with a 'real' user interface. I've done lots of quick and dirty data fixes when something bad would happen with payroll or billing or whatever. I put up a personal webpage with pics of my friends and family, yada, yada, yada.... Anyways this book helped me take all that disparate knowledge and apply it to a real user interface. The book has lots of examples and Web Matrix is a good place for a beginner to start, Visual Studio is overwhelming.

The hardest part of all is deploying your website. The author explains how to host your own website which I was not even going to try to attempt but it is helpful to understand the process. He gives a brief overview of deploying to a remote server which is all anyone could ever do, each hosting service is different. Choose your service carefully, ask friends, co-workers, people who have already done it. Not all hosting services are equal. Turns out the service I was using that claimed to support asp.net only sort of did. Lot's of sweat and tears to finally get them to tell me that. Soooo get this book, do the examples and then for practice use aspSpider.net to deploy your site. It's free for people like me who just need the practice. They have a forum that was very helpful to me.

Great Book !!!
Helpful Votes: 3 out of 3 total.
Review Date: 2005-09-16
I rarely give reviews to books (much less five-star reviews), namely because I am not easily impressed. THIS book is one of those rare gems - especially in the computer industry - that appears to have been well-written and proof-read.

I have actually walked through this book, followed the instructions, and produced the desired result. I have learned a great deal in doing so, and I don't feel like the author assumed too little (or too much) was in my noggin to start with.

I also found the book to be quite informative during periods when I was without-computer (such as train commutes or potty breaks).

THUNDEROUS APPLAUSE for Mike Pope. May his tribe (and future book projects) increase!

Recommend for people who's starting to build a dynamic website
Helpful Votes: 4 out of 4 total.
Review Date: 2005-07-17
I just have this book for 4 days ago and now I already completed the first 4 chapters. The books is well written and easy to be understand with a good example. The person who plan to read this book shoud have some knowledge relate to HTML and Visual basic (6.0 or .Net is preffered). All of the sample project and example in this books is prepare in VB.NET. If you are working with C#.Net and plan to build a dynamic website, don't buy this book. Finally, I recommend this book who plan to build a dynamic website from the first step.

Excellent book!
Helpful Votes: 9 out of 16 total.
Review Date: 2003-04-25
A must have for everybody starting to learn how to build dynamic web pages. Well written chapters with easy to follow step by step instructions create a great book!
If you have no experience in building web pages this is the place you should start.

Internet
The Microsoft Exchange Server Internet Mail Connector
Published in Paperback by 29th Street Pr (1997-03)
Author: Spyros Sakellariadis
List price: $23.95
New price: $0.99
Used price: $0.76

Average review score:

Hacking The Pentagon Mail System Starts Here
Helpful Votes: 0 out of 0 total.
Review Date: 2000-05-21
This book, published in 1997, is a real beauty. In May 2000 as I installed Exchange 2000 I needed to trouble-shoot SMTP at a low level. Chapter 2 with its instructions on how to roll your own SMTP session using nothing but telnet helped me find an access problem that had eluded me for days.

Understanding DNS was also a snap with this book. Banging around with ping still is an essential check on installation integrity when setting up servers and workstations. The common, low-level utilities, including system sniffers and logs, are nicely explained throughout the book.

The book is only 234 pages and many of the details on Exchange 4.0/5.0 will not be of interest for much longer. However, the essentials of Internet SMTP mail are covered so clearly that this book is one that I will retain in my library for a long time.

The book is lots of fun for those who like to hack away from the DOS prompt (and a bit beyond). However, if you think "ping" is something that goes with "pong," you can skip this one.

Buy this book first if you are new to Exchange
Helpful Votes: 1 out of 2 total.
Review Date: 1998-04-01
This book is concise, engaging, and informative. The author is clearly above par in his ability to define what is going on in the back ground of Exchange without boring you to death. And if your not familiar with the internals of POP3 and SMTP messenging, theres some interesting hands on with Telnet. A MUST HAVE BOOK for anyone starting to learn Exchange.

Good Resource
Helpful Votes: 1 out of 1 total.
Review Date: 1997-08-19
This book is a refreshing change from the 700 page "cover-it-all" titles. It's right to the point with plenty of background info about SMTP, POP3 and DNS issues as they relate to IMS. Current coverage of Exchange 5 and good diagrams. Reccomended as a great supplement to a generic Exchange book

Must have book for Exchange sites connected to the internet
Helpful Votes: 2 out of 2 total.
Review Date: 1997-11-12
Outstanding book covering SMTP mail and the Exchange Internet Mail Service/Connector. If I could only have two books on Exchange this would be one of them. Great explanation of SMTP and how to configure IMS.

superb informative book
Helpful Votes: 3 out of 5 total.
Review Date: 1998-08-26
Even though this book covers mainly exchange 4.0 the information here is wholly appropriate for exchange 5.5.

The book covers smtp, and pop3 and using internet mail with exchange using indepth material.

This book is excellent and also makes a good ongoing reference as well.

You can email me at expat.muller@t-online.de

cheers

Internet
Migrating to IPv6: A Practical Guide to Implementing IPv6 in Mobile and Fixed Networks
Published in Hardcover by Wiley (2006-01-13)
Author: Marc Blanchet
List price: $90.00
New price: $67.84
Used price: $65.05

Average review score:

Best IPv6 book.
Helpful Votes: 0 out of 0 total.
Review Date: 2008-02-26
I own this book for almost 2 years I also own many more and by far this is the best IPv6 book. It covers all the topics of IPv6 and does it in a clear but not to simplistic way.
It serves both as a tutorial and a reference manual. One of the great things about it is that it covers IPv6 configuration on all major platforms like Windows LINUX and many others.

Excellent book! Would definitely recommend it.
Helpful Votes: 0 out of 0 total.
Review Date: 2007-11-05
I considered many different books about IPv6. It looks like I made the right choice. This book teaches both about IPv6 itself and how to implement it with different operating systems (Windows XP, Vista, Linux, FreeBSD, etc) using Cisco routers or Juniper routers. I am currently running a dual-stack on my home network (both IPv4 and IPv6) and hope to be fully prepared should I need to migrate a large business network to IPv6 in the near future.

Face it folks, IPv6 is coming. Windows Vista comes with it enabled, as well as a few tunneling technologies (such as ISATAP) to help the transition from IPv4.

Comprehensive and up-to-date reference ...
Helpful Votes: 3 out of 3 total.
Review Date: 2006-01-23
This is a very comprehensive reference for IPv6. The author covers IPv6 from the basics to advanced topics like multicasting, anycasting, and mobility. The book even covers the application aspects of IPv6 and porting issues, as Marc has that background as well. I would recommend this book to anyone seeking a up-to-the-minutes overview of IPv6, and as a reference for anyone that will be working with the protocol over the years ahead.

Great V6 Transition Handbook
Helpful Votes: 3 out of 3 total.
Review Date: 2006-01-19
Really useful IPv6 technical books are few and far between because the technology is so new and evolving rapidly so its hard for a book to keep up. Marc's new book is the most up to date and informative book available now. I've got a copy on my bookshelf and am already handing it to clients for reference about our IPv6 integration projects.

Amazon's date is wrong on this book. It was just published in Jan 2006, not in 2002.

Sylvia Hagen's book IPv6 Essentials is also excellent - I'm waiting for the 2nd edition to bring it up to date.

Best book on IPv6
Helpful Votes: 6 out of 6 total.
Review Date: 2006-04-18
I have half a dozen books on IPv6 on my shelf and by far Migrating to IPv6 provides the most comprehensive view of IPv6 and related protocols in both breath and depth. The book is written in clear and concise manner so it is a perfect learning tool. Moreover, it also makes for a good reference book because each chapter in the book is self-contained.

Our team works on IPv6 transition and we liked Migrating to IPv6 so much that we order a book for each team member. This is a must have book if you are working in Networking.

Internet
Network Algorithmics,: An Interdisciplinary Approach to Designing Fast Networked Devices (The Morgan Kaufmann Series in Networking)
Published in Hardcover by Morgan Kaufmann (2004-12-15)
Author: George Varghese
List price: $68.95
New price: $54.73
Used price: $41.35

Average review score:

Excellent book
Helpful Votes: 0 out of 0 total.
Review Date: 2008-08-03
Very nicely written book. Many system design tips. The author motivates each tip very well, and shows how it's applied in different context. Prof. Varghese's experiences really shines through here.

Very readable, insightful, and much-needed book
Helpful Votes: 5 out of 16 total.
Review Date: 2005-01-06
"George Varghese has had a remarkable impact on the real world of networking with his algorithmic innovations over many years. The networking research and development community is fortunate that
he has now distilled his knowledge in this very readable, insightful, and much-needed book." -- Yukuen Lai

offers 15 design principles
Helpful Votes: 9 out of 14 total.
Review Date: 2006-01-10
Varghese explains a very specialised but critical field. He presupposes on your part an already extensive knowledge of TCP/IP and its routing protocols. The book usefully offers on its inside cover 15 principles for overcoming network bottlenecks. It seems fair to say that the bulk of the book is devoted to explaining and using these ideas. Undoubtedly, other books have elucidated most of these. But maybe not as explicitly and cogently as Varghese.

One key motivator mentioned in the text is to defend against network attacks. For this, it helps to be able to quickly analyse as many IP packets as possible. Perhaps an unfortunate commentary on today's Internet, inasmuch as this will be the most important reason for some of you to get this book.

great book - a must read
Helpful Votes: 9 out of 14 total.
Review Date: 2005-04-22
This is an excellent, excellent text. Techniques and principles for building high performance distributed systems are hard to come by except through experience and talking to experts. There's a lot of knowledge in the community but this book is the first time to my knowledge that someone has collected it and presented it in a coherent framework. Even if you don't work with low level stuff, this book will help you learn to think in a "systemsy" way about high-performance designs.

excellent book
Helpful Votes: 9 out of 13 total.
Review Date: 2005-01-28
The book describes in an unique way some of the algorithmic and system implementation details of network appliances. Some of the chapters (packet classification, forwarding and traffic measurements) might be know to readers familiar with the SIGCOMM and Infocom conferences: these chapters are excellent tutorials to some very advanced networking topics and can help readers to better understand papers from the main author published at Infocom/SIGCOMM.
Its probably the best networking book I've ever read....and I read a lot.

Internet
Old Fart's Guide to Internet Searches (Old Fart's Guide)
Published in Paperback by Cocoa Nuts Technology (2003-12-26)
Author: Aaron Rosenzweig
List price: $19.95
New price: $19.87
Used price: $19.87

Average review score:

Uses the popular search engine Google as its root
Helpful Votes: 0 out of 1 total.
Review Date: 2004-05-06
Old Fart's Guide To Internet Searches uses the popular search engine Google as its root, showing older computer users how to understand the World Wide Web and its potentials. From an introduction on its initial invention and how it's evolved to a new case study set of examples which walk users through the basics of making an effective Internet search, this is a highly recommended pick.

Aaron Rosenzweig's Old Fart's Guide to Internet Searches
Helpful Votes: 0 out of 1 total.
Review Date: 2004-05-04
This is another of Aaron Rosenzweig's 5-star books. Aaron is an expert researcher and teacher. He has filled his book with loads of good information and advice on searching the Internet.

For more of my comments, see my more comprehensive review in the Washington Apple Pi (Mac users' group) Journal for May/June 2004.

The Ultimate Guide to Searching, and Surfing, the Net
Helpful Votes: 0 out of 1 total.
Review Date: 2004-03-02
Once again, author and computer wiz Aaron Rosenzweig has come up with THE comprehensive field guide to navigating the wide world of Internet searches. This book leaves absolutely no stone unturned when it comes to detailing the different search engines, tips and techniques for getting the most out of your searches, using the ever-popular Google, discovering NEW search engines and the right key words and phrases to use to get you to your destination with less frustration and wasted time.

For ANYONE who has a computer, this book is a must, and will no doubt become one of your most-used books on your shelf. Keep it right alongside your computer. You will not only need this book, you will be grateful for it! An awesome step-by-step guide for Old Farts, Young Farts and those of us Farts that fall somewhere in between!
MARIE JONES, Reviewer for BookIdeas.com

A worthy addition to the old farts series.
Helpful Votes: 1 out of 1 total.
Review Date: 2004-03-02
So you ended up getting your loved ones their fist computer for christmas, and you included a copy of "Old Farts Guide to the Macintosh" in their stocking. Of course they love the computer (it's a Mac, who wouldn't) but they just can't seem to get around on the internet quite as efficiently as they should.

In other words; it's been 2 months, and you're damn sick of getting calls asking where they can find cast and crew credits from the movie "The Big Lebowski", or where to find a picture of a rabbit with a pancake on its head.

That is where the newest book in the "Old Farts Guide" series comes in; "Old Farts Guide to Internet Searches" by Aaron Rosenzwig. Like the books predecessor ("Old Farts Guide to the Macintosh") this book fills a void other books seem to miss. It breaks things down in plain english. No term is mentioned with out a definition on the very same page, and no prior knowledge is assumed.

The book is aimed at the older crowd who are still intimidated by computers, and does an excellent job at explaining things that a lot of us take for granted. I know how hard it is to accomplish this task. I've worked about 5 years in phone tech support, and I have talk more first time computer users through how to use a mouse then I care to count. The way the author conveys these "basic" concepts is extraordinary. I would suggest "Old Farts Guide to Internet Searches" to anyone new to the internet.

"Old Farts Guide to Internet Searches" is available from Cocoa Nuts and is priced at $19.95. For the books ability to explain things in a easy to read manor, and for the giant void this book fills, I give it 5 out of 5 Stars

-iKen
www.2guysamacandawebsite.com

Let This Book Be Your Guide To The Internet
Helpful Votes: 1 out of 1 total.
Review Date: 2004-02-20
Product Review
From the foreword by Brian Pinkerton to the index at the end, this is a superb book. I have to thank Aaron for writing this Internet guide. If you enjoyed the Old Fart's Guide to the Macintosh and also use the Internet, then this is the book that you MUST HAVE! It is very easy reading, and Aaron's sharp sense of direction paves an easy path through the Internet jungle. He provides easy to understand overviews of the Internet, browsers, and search engines. Aaron suggests scanning through the book and then reading it in it's entirety from cover to cover. Although all of the chapters are independent of each other, it would be well worth your while to absorb the information presented in all of the chapters.

First things first, the guide is equally applicable to the Macintosh operating system, Microsoft Windows, and Linux operating systems, and covers not only the most popular browsers (Microsoft Internet Explorer and Netscape), but also over a half dozen additional browsers. Aaron includes many screenshots of his examples, in order to familiarize the reader with the particular topic that he is covering throughout the book.

The book starts out by describing the Internet, various Internet Service Providers, and different types of Internet connections. A number of search engines are covered, starting with Google and continuing through a "No-Search Search Engine", called "BrainBoost", which by-passes the "key word" concept and allows the user to directly type in a simple question in plain english. Aaron covers simple searches with how to find specific types of information, such as finding friends, financial information, books, recipes, movie listings, acronyms and driving directions, to name a few. Next Aaron covers advanced searching techniques, and how to save your search preferences in Google so that you can easily customize and repeat your individualized options the next time that you search. Last, but not least, Aaron covers various types of Internet hoaxes that crop up from time to time, and includes tips on how to identify and avoid them.

After the main topics section Aaron has compiled a handy list of useful web sites, arranged into helpful popular categories, each with a brief descriptive paragraph, a comprehensive Glossary of computer terms, and an alphabetical Index at the end.

Summary
While the book is designed for an older person who is new to the Internet, I would suggest it for a someone in any age category. The book is enjoyable to read, and it is very informative. All of the technical terms are in plain english, and Aaron has left handy margins on each page for the reader to record notes. Even though I have used the Internet for many years myself, I enjoyed reading this book and I never felt bored with it. Aaron has put together a great book, and it is a valuable asset to anyone who wants to learn more secrets on how to use the Internet.

One of my biggest pleasures with this book is both the presence of an index and plenty of cross-referencing. Another really nice feature of this book is that it explains the definitions of many technical words throughout the book along the side of the pages where the word is used. These side areas also have pictures, for instance a picture of the browser window with arrows pointing to the appropriate place corresponding to the text description.

I enjoyed the book's clear sense of order, thoroughness, and accuracy. I highly recommend this book not only to us Old Fart's, but to any user, new or old, who is using the Internet. This very powerful book is invaluable to read and you are sure to keep it nearby your computer whenever you use the Internet. I look forward to more books in Aaron's "Old Fart's Guide" series. The "Old Fart's Guide to Internet Searches" is available for $19.95 from the Cocoa Nuts web site and I would rate it 5 out of 5 farts(the good kind).

Internet
The Online Trading Survival Guide: An Indespensible Handbook for Today's Wired Investor
Published in Paperback by Dearborn Trade (2000-11)
Author: Jack Guinan
List price: $18.95
New price: $13.30
Used price: $0.09
Collectible price: $20.00

Average review score:

Concise, Intelligent, No Frills information
Helpful Votes: 0 out of 0 total.
Review Date: 2001-09-28
Good read. Solid perspective.

Guinan, ahead of his time at publish date, provides a look into what the remainder of the internet boom culture forgot - the internet is not about hype and 'new economy business' - the internet is a more efficient medium and tool for educated people to make educated decisions.

It's a shame more people didn't read this author's work prior to making critical investment decisions based upon the promise of the unrealistic gain of 'the future' but rather based on fundamental investment strategy within the actual markets.

Many should take the time to read this book in the wake of what happened in order to survive in the present market and prepare themselves for the future.

Outstanding insights into your On-Line Brokerage account.
Helpful Votes: 2 out of 4 total.
Review Date: 2000-12-12
Guinan's clarfies some of the mysteries behind your on-line brokerage firm by providing useful information for both the beginning and intermediate investor.

It's about time!
Helpful Votes: 3 out of 5 total.
Review Date: 2000-12-29
For internet and investment novices like myself, this book is golden! Helpful, simple, step-by-step instructions put me on a level playing field with the Big Boys. I can't wait to get started!

Must read for those about to enter the world of "e-vesting"
Helpful Votes: 3 out of 4 total.
Review Date: 2000-12-19
Well-written & entertaining, Guinan has captured the reader's interest. Informative, I would highly recommend to anyone contemplating the leap into on-line investing. Read it from cover to cover, then jump in!

Finally, online investing information that I can use.
Helpful Votes: 4 out of 4 total.
Review Date: 2001-01-06
It's obvious the author knows the ins and outs of online trading. With each chapter it's clear that he's been there and done that! He covers all aspects of trading online. If only I had read this book before I started trading. I could have easily avoided some costly errors...Thank goodness I have it now.

Internet
Optimal Database Marketing: Strategy, Development, and Data Mining
Published in Hardcover by Sage Publications, Inc (2002-03-26)
Authors: Ronald G. Drozdenko and Perry D. Drake
List price: $80.95
New price: $51.37
Used price: $47.79

Average review score:

Statistics
Helpful Votes: 1 out of 1 total.
Review Date: 2004-01-28
If you have ever struggled with statistical concepts and books that only partially explain the sources of each variable in statstical equations, then this is the book for you. Their constant repetition of statistical concepts with each example case study was VERY helpful in cementing these concepts in my mind.

Confidence levels, 1-tailed, 2-tailed tests and the application of these concepts in real world marketing situations can be quite confusing. This book once again came through with clearly explained examples and scenarios.

Optimized database marketing training
Helpful Votes: 15 out of 15 total.
Review Date: 2002-11-13
Having read many books on database marketing, direct marketing, data mining & CRM as a consultant, I appreciate the story line approach heading up each chapter most. Many books fall prone to teaching "at you" rather than guiding the user along "through the experience of doing it".

A second critical factor to look for - once you've gotten through all the introductory books - is finding concrete info on how-to, best practices providing significant content and knowledge. This is the true value-add from the masters: learning is incremental and there must be true takeaways to get the 5 stars.

This said, the authors have made an extremely broad, detailed and well spun story out of a subject matter that can be to say the least, challenging... Moreover, the disciplines of customer analysis, database management & modeling, data mining, statistical analysis, marketing planning are all the focus of reengineering by many of today's major businesses.

Consequently, this book leads nicely and rather naturally into a major subject of the day for many IT & marketeers -- Analytical CRM. As such it is a must read for anyone interested in understanding how A-CRM works in many companies practicing DBM today.

A great next step would be to go from the marketing-IT function(-ing) to the broader enterprise, long-term (relational) infrastructure & practices preached by CRM. Show how the DBM process evolves in to and is transformed by meeting Customer Mgmt strategies. How would DBM work in a enterprise integration, near/real-time, customer interaction CRM initiative?

Finally, as an aside, in reviewing MANY course syllabi across the world in DM/DBM, I've OFTEN found this book as the course text if not mandatory-suggested reading.

I agree -- for all & anyone wanting a good complement to Shepard's seminal work - you can't do any better.

Buy it ! Good reading...

Finally, a practical reference!
Helpful Votes: 2 out of 5 total.
Review Date: 2002-05-18
This book is an excellent tool for direct marketers who need to develop, manage and optimize a database. Tells what to do... what to avoid... I recommend it highly.

This book is on target!
Helpful Votes: 3 out of 6 total.
Review Date: 2002-04-13
This is the first book that covers everything from statistics and database technology to the final marketing application. Perry Drake provides many realistic case studies from his experiences in the trenches as a proven direct marketing professional. His statistical, technical and university teaching background makes this book a valuable read for those just entering the field of database marketing or the seasoned traditional marketing professional.

The only book you'll need...well worth buying
Helpful Votes: 9 out of 10 total.
Review Date: 2002-05-31
When I first became involved with database marketing in the mid-1990s, and through my tour of graduate school a few years later, books on the subject fell into two categories: basic and trivial, or advanced and impossible to comprehend. OPTIMAL DATABASE MARKETING is the perfect reference for what is probably the majority audience segment: marketing managers, senior executives, list professionals, data processors, professors, and students who want to understand all the elements of strategic planning and analysis *and* gain practical knowledge to apply professionally or in research endeavors.

In OPTIMAL DATABASE MARKETING, you get a wealth of material on two aspects of the process - for the price of one. Co-author Ron Drozdenko does a great job defining concepts and detailing potential objectives when building files. His coverage of technical specifications and issues is particularly useful.

As for the subsequent chapters: I don't think there has ever been a book written which covers database modeling, and statistical techniques germane to direct marketing, as comprehensively and clearly. Co-author Perry Drake manages to leave no stone unturned and yet convey knowledge in a style that's both understandable and easy to follow. This part of the book is worth the cost alone.

Internet
Oracle Automatic Storage Management : Under-the-Hood & Practical Deployment Guide
Published in Kindle Edition by McGraw-Hill Osborne Media (2007-11-05)
Authors: Nitin Vengurlekar, Murali Vallath, and Rich Long
List price: $49.99
New price: $28.34

Average review score:

Excellent reference book
Helpful Votes: 0 out of 0 total.
Review Date: 2008-04-05
This is a essential book for beginners and advanced users. DBAs can have good references to implement ASM without problems. There are many information not found in conventional forums.

ASM Book review by Oracle press
Helpful Votes: 1 out of 1 total.
Review Date: 2008-02-08
Other than Oracle documentation, this is the only ASM source of information that I know of. This book is a relatively fast read and comes in at under 300 pages.

The first chapter is very helpful and I learned some information about disk storage that I did not know. I am more comfortable talking with SAN and system administrators now. They also get the feel that I know what I am talking about. After the first chapter, the book dives right into ASM architecture and management. Each chapter is well written and easy to understand. This book also covers the new features in Oracle 11 and you can see that Oracle is dedicated to maturing ASM. ASM is here to stay and it will gain in popularity.

One of the areas that I thought could have been better is the discussion and explanation of RAC, ASM and how the cluster registry is affected. It would have been nice to have a chapter on OCFS just as a supplement. Some shops will utilize both OCFS and ASM. OCFS will host the OCR and voting file as ASM can not be used.

If you are new to ASM or you are an expert, this book is a good read. If you are new to ASM will get more out of it (obviously) since it covers everything you need to know to install and maintain ASM. Fortunately since this is the only ASM book (as of today) and it is great source of information you will not be wasting your time. This book comes highly recommended.

George Loewenthal
Denver, Colorado

ASM Best Book
Helpful Votes: 1 out of 1 total.
Review Date: 2008-01-28
Oracle Automatic Storage Management Under-the-Hood & Practical Deployment Guide.This is a must have book for those who are working on ASM or who are planning to implement ASM.Chapters like "ASM Space Allocation and Rebalance","ASMLIB Concepts and Overview","Managing Database in ASM" and "ASM and Storage Array Configuration" gives you in detail information.

After reading the book I can say that now I know what actually is ASM/How it works/How to Implement ASM and I don't need any more training on ASM.


-MOHAMMED MOINUDDIN UMAIR
Senior Tuning Consultant,LEHMAN BROTHERS,NEW JERSEY

This book will make you an expert on ASM.
Helpful Votes: 4 out of 5 total.
Review Date: 2007-12-20
One of the authors of this book is the director of development for ASM. Who would know more about it than the developers? The other 2 implement it in many different environments. Lastly, the technical reviewer Charles Kim wrote the 11g new features book for Apress. There could not be a better group of people to write a book about ASM and review it than these individuals.

I would highly recommend this book for any DBA that will be working with ASM and / or RAC. The high performance, ease of use, and low cost make it a very attractive solution. This book will teach you everything you need to know about ASM (that's why it's called an "Under-the-Hood" guide). It also makes an excellent reference.

Just in Time...
Helpful Votes: 6 out of 6 total.
Review Date: 2007-12-09
Someone recenlty mentioned that Oracle Automatic Storage Management (ASM) is probably the best thing ever happened to Oracle next to SQL*Plus. I would second that. However there was no definitive text available in the market and Nitin & co perfectly filled the gap with this classic one.

This book starts with the basics of the storage technology and moves towards the center of the ASM with deep discussions on ASM data structures, ASM in operation and ASM troubleshooting. Nitin probably probably knows more about ASM than anyone I know and excels in explaining the complex technologies in easy to understand manner. You will immensely benefit from his wisdom and real life experience.

A must read for Oracle Storage Administrators and DBAs working with RAC/ASM.


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