History Books
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Two books in oneReview Date: 2008-07-21
Lifesaver!!Review Date: 2007-10-05
An eye opening account of what it means to be a MuslimReview Date: 2003-12-17
Leila Ahmed is a great writer!Review Date: 2006-12-26
I relate to this book on so many levels....Review Date: 2005-01-26

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a very useful and interesting business history bookReview Date: 2003-04-06
Some of this is obvious, but somewhat in the backround of our knowledge - "between 1860 and 1920 the population of the US grew from 31.5 to 107 million" - and some of this is well extracted in this book - e.g. "in 1844 (when Henry J. Heinz was born)less than 10% of American's lived in towns of greater than 2,500 population, 75 years later (when he died) 50% were urban dwellers and 20% lived in cities of greater than 250,000 people". Koehn builds up this demand side very well in each of the six cases she uses to illustrate who entrepreneurs build up branded business - Wedgwood , Heinz, Marshall-Fields, Estee Lauder, Starbucks and Dell.
Koehn, a Harvard business historian, is also quite good at showing how developing technology is put to use to serve this demand (or does it create it?) - "In 1830 it took three weeks to get calico from New York to Chicago, in 1860 it took three days, by 1880 ... less than 24 hours"
Again we all knew the importance of the railroad, but here its phrased in a way that makes sense of the dynamic growth and gentrification of the Mid West. She illustrates well the need that urbanisation created for prepared food that could be trusted and describes very well the increasing sophistication of industrial level food preparation - " by the 1860;s the introduction of calcium chloride to boiling water cut sterilization times from five hours to 25 minutes". She can even make innovations in canning technology sound exciting.
So much for the good stuff, I did find the tone of the descriptions
of each entrepreneurs a bit fawning. Each had the feel of a business case, with the usual tone of awe and deference to the
wit and wisdom of the main characters. With the exception of the Starbucks case - where Howard Shultz openly tells of his
mistakes and wrong turnings - each case seems to highlight the wisdom of the main character, whereas it seems to me its their
determination that marks them out, more than anything else. Henry Heinz went bankrupt three times in food products, before
he became successful, Michael Dell was still seen as a cloner into the late 1980's.
Koehn makes no judgements about the
more unpleasant side of this determination - Estee Lauder staged a meeting with the Duke of Windsor, which she had photographed
and publicised, in order to make it appear she had high-society connections, Josiah Wedgwood supplied free gifts to royalty
in the certain knowledge that the aspirations of the middle classes to emulate royalty would drive demand for this his products.
There
are good insights into how these individuals drove modern marketing techniques - Wedgwood emphasized showrooms, Estee Lauder
the free gift. And all had tremendous energy for customer service and production detail. However in each of the early cases
we are told that 20th Century techniques were unknown to the industry " Brand marketing was virtually unheard of in the 18th
Century" [ Wedgwood]; " Between 1869 and 1899, real per capita income increased at an annual compound rate of 2.1%. Henry
Heinz had no access to these statistics. These numbers are based on economic concepts developed in the 20th Century". This
kind of clumsiness crops up in each case, ok we get the point that these pioneers instinctively did something which is now
solidified into great theory, but surely this point could be illustrated with more deftness.
This apart, a very useful
and interesting book, a book for anyone interested in the general history of business. Some excellent details, too much fawning
and praise too little criticism of the central characters who built the brands. A fascinating story.
If you liked this
book, check out books by Arthur Chandler and John Drewer.
One final fact, Charles Darwin had the time and money to devote to his famous voyage on the Beagle - which laid the basis for the theory of Evolution - because his wife's grandfather was Joshua Wedgwood. Was this financial evolution at work?
Overview of successful entrepreneurial approaches to brandsReview Date: 2003-02-13
To make her case, she chose three cases from the past (Wedgwood, Heinz, and Marshall Field) and three cases from the present (Estee Lauder, Starbucks, and Dell Computers). Finally, she concludes the book with a chapter which addresses the issue of historical forces and entrepreneurial agency.
I particularly found the cases from the past persuasive in their argumentation for a long-term differentiating factor in brand. The newer cases are obviously harder to make in that (particularly with Starbucks and Dell) how long-term the success will be remains to be seen. One of the best features of the book is the depth with which she treats each case-- she provides enough information to build her thesis (and often entertain with the anecdotes) but not so much that the book becomes bogged down. The excellent footnotes provide whatever's necessary to someone looking for further information.
One minor quarrel is that I would have liked to see the further reading pulled out into a better organized bibliography. There were obviously quite a few good sources scattered amongst the footnotes and if you were interested in a particular subject matter it required some patience to pull all of the citations out.
everything you wanted to know about branding . . . and moreReview Date: 2001-11-25
an excellent reference and clearly meticulously researched
Brands Old: Inspiration for Brands Yet to BeReview Date: 2002-11-26
Before 1945, Koehn observes, "few American women wore premium lipstick or facial creams, and those who did [when they could] bought them in beauty shops along with elaborate treatments administered by trained cosmeticians. Then came Estee Lauder. Prior to the late 1970s, Americans bought ground coffee mostly in one-pound cans sold in supermarkets and supplied by large food processors. Then came [Howard Schultz and] Starbucks. Before 1980, most businesses used only typewriters and copy machines for paperwork. Large companies relied on mainframe and midsize computers to handle extensive calculations and data processing. Only a small number of households owned a personal computer or printer. Few if any of these users expected to be able to specify a particular computer's configuration. Then came Apple, IBM, Compaq, and Michael Dell." It is also important to stress that each of the six entrepreneurs whom Koehn discusses fully understood what rapid social and economic change in their respective era meant for consumers' needs and desires. Moreover, as she carefully explains, all six used their knowledge of both the supply and demand sides of the prevailing economy to create high-quality goods,, meaningful brands, and other connections with customers..." and they built elite organizations that worked to [in italics] satisfy and then [in italics] anticipate buyers' changing preferences."
In Chapter 1, Koehn provides a brilliant overview on "Entrepreneurs and Consumers," then devotes an entire chapter to each of the six entrepreneurs. In her final chapter, she shifts her attention to "Historical Forces and Entrepreneurial Agency," followed by 104 pages of notes. In that final chapter, Koehn points out that the six entrepreneurs "lived and worked in different contexts. Yet they all shared a powerful gift: the ability to discern how economic and social change affected consumer needs and wants. They also understood that these demand-side shifts presented critical business opportunities -- opportunities that each exploited by creating new, best-of-class goods and strong brands." She goes on to suggest that they were "institution builders who were not interested in riding the wave of a short-lived trend or forcing their young brands on buyers. They wanted to [in italics] earn consumers' trust and keep it."
It remains to seen which entrepreneurs emerge during the next few years but it seems certain that they will also encounter "economic and social change affected consumer needs and wants" and in a global marketplace yet to be developed. There is much that they -- and we -- can learn from Josiah Wedgwood, H.J. Heinz, Marshall Field, Estee Lauder, Howard Schultz, and Michael Dell. Thanks to Nancy Koehn, those "lessons" are provided in a single volume, one which will continue to be of interest and value for decades to come.
Those who share my high regard for this book are urged to read Wolf's The Entertainment Economy, Schmitt's Experiential Marketing, Gobe's Emotional Branding, Gilmore and Pine's The Experience Economy, and Brands: The New Wealth Creators co-edited by Hart and Murphy.
Learning from Branding HistoryReview Date: 2005-04-01
Koehn is a professor at no less than the Harvard Business School. She is also an excellent writer, and she understands that the essence of getting good information across is stories. Brand New is a book of stories about branding. It is anything but boring.
Koehn divides the book into two giant sections, The Past and The Present.
In The Past, she includes the stories of Josiah Wedgwood, H. J. Heinz and Marshall Field. All the stories are told in detail enriched by facts, insights, and quotes. All of them contain lessons for today's businessperson. Most of the lessons are about branding, but there's a lot more.
Read this book and you will find out all about how Josiah Wedgwood changed the common practice by impressing his own name in the unfired clay of his works. That's impressive. But you will also learn how his partnership with Thomas Bentley took Wedgwood's strengths and his insight about branding and turned them into a highly profitable business.
You'll learn about why H. J. Heinz packed his product in glass jars and how he kept control of his distribution. You'll hear about the 1902 giant opening at Marshall Field's and you'll learn about Field's varying relationships with his partners.
In the section on The Present, you will get the story of Estee Lauder and how she changed not only her name and image but also the face of cosmetic marketing through magnetism and incredible persistence. You'll hear how Howard Schultz wound up at Starbucks Coffee and why it bears his imprint, and you'll hear about Michael Dell without overmuch mention of the legendary dorm room.
The stories themselves make delightful reading, but the learning is probably even more important than the enjoyment. These stories illustrate how specific, successful entrepreneurs took a look around at things that were happening in society and developed products and brands and marketing and distribution systems to take advantage of them. These insightful and inspiring stories will help you understand your own business and find ways to make it more profitable.

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A quick overview of DarwinReview Date: 2008-10-12
Second, the actual short VIP biography of Darwin co-written by Adrian Desmond, James Moore, and Janet Browne, is a judiciously compact overview of his life and work--although it's SO compact that it tends to be a Sergeant Friday-like "just the facts, ma'am" exercise. The authors run through Darwin's early years, his Beagle adventures, his return to England, gradual invalidism, marriage, Downe House, the writing of the Origin, and his subsequent work. None of it is new or unexpected, but an especially nice feature is the way in which the authors demonstrate that Darwin's post-Origin writing, varied as it seems on the surface, all labors to continue the Origin thesis by documenting gradual change (earthworms working the earth), variability (his work on orchids), adaptability (plant fertilization), and commonalities across species (emotions). For the casual explorer of Darwin's accomplishments, this tying-together is very helpful.
Readers who find themselves wanting to know more about Darwin's life, times, and work can do no better than use this little book as a stepping stone to the Origin of Species itself (perhaps an abridged version) and Janet Browne's huge and fascinating biography.
DarwinReview Date: 2008-02-13
Comprehensive and Easy to Read Darwin Bio.Review Date: 2007-05-13
BiogeographyReview Date: 2007-01-30
You must have itReview Date: 2005-08-15

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Not what I expectedReview Date: 2008-05-29
Great Book About the Chicago LoopReview Date: 2006-05-27
A Lovely Book's Tribute to a Great CityReview Date: 2006-02-18
Chicago in its Glory DaysReview Date: 2006-02-10
Great Guidebook to ChicagoReview Date: 2005-10-26

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...or How To Be The BeatlesReview Date: 2007-11-09
First, be exceedingly talented and charming, then WORK YOUR TAIL OFF! Within these pages is detailed documentation of exactly what the Beatles did to attain, then retain, their unparalleled success.
No other band, save possibly The Ramones, put in more stage time wherever they could, and we all know the results.
Read this book, young musicians, then go out there and do it, for the sake of us music fans.
Thanks to Mr. Lewisohn for this book. We look forward to his multivolume bio.
Doesn't Miss The Big Picture.Review Date: 2006-03-31
This book is interesting because it doesn't miss the big picture. At the beginning of each year is a concise chronicle of what happen that year and its significance. One needn't get bogged down in the details. Just read the first few pages of each chapter for a good overview.
But, if you read the whole account, you'll discover the true genius of the four lads from Liverpool and how they somehow managed to create high-quality songs in between appearances on TV shows, sitting in on radio broadcasts, making movies, going on far-flung concert tours and dealing with mobs of desperate Beatlemaniacs.
Some of this data must be conjecture (even though it's not presented as such). For example, unless it was revealed in an interview, how would the author know that Billy Preston was brought into the Get Back sessions in order to break the tension within the group.
Still, it's an easy read filled with facts. I must now buy this book. So should you.
[DW]
A quick read.Review Date: 2004-07-19
Does What It Claims,And Does It WellReview Date: 2006-01-03
The compiled information is outstanding.For a person to gain so much information and archives and list them all in this well priced book is a genious.Very affordable as amatter of fact i picked this up new for $5.99 just awhile ago.
With a well written list of all of The Beatles shows from Livirpool to the USA you can expect the same amoutn of quality info in each segment.The back of the book features a list/guide to all the Beatles albums and a well summed up list of al their songs.(OR so we believe)All the information found in this book is accurate never having to worry of fasle news paper clippings or romours that spread amongst those days.Cool little tid bits of info float all over the book and some well done photos.
This is truley for the Beatle fan in all of us craving that little bit of nerdiness wondering about everything they ever did.Or to some one who wants a well written chronological ordered book of the Beatles in general.Big fan or newcomer this is just right for you.
Doesn't Miss The Big PictureReview Date: 2006-03-31
This book is interesting because it doesn't miss the big picture. At the beginning of each year is a concise chronicle of what happen that year and its significance. One needn't get bogged down in the details. Just read the first few pages of each chapter for a good overview.
But, if you read the whole account, you'll discover the true genius of the four lads from Liverpool and how they somehow managed to create high-quality songs in between appearances on TV shows, sitting in on radio broadcasts, making movies, going on far-flung concert tours and dealing with mobs of desperate Beatlemaniacs.
Some of this data must be conjecture (even though it's not presented as such). For example, unless it was revealed in an interview, how would the author know that Billy Preston was brought into the Get Back sessions in order to break the tension within the group.
Still, it's an easy read filled with facts. I must now buy this book. So should you.
[DW]


excellent bookReview Date: 2008-08-18
The pages fly by. Terrific story, wonderful plot with twists & turns. Highly enjoyable.
great book!Review Date: 2008-05-31
Complex, convoluted but in the end entertainingReview Date: 2007-11-06
The book itself has an inventive structure. The first part (which is divided into chapters) deals with Erast and the 'Death of Achilles' (aka General Sobelev) who was a hero to most of Russia. We learn that the General was planning a 'coup d'etat' and that he planned to set himself up as Tsar. He dies though, inflagarante and this is just the beginning of the story. Erast is certain that the General was murdered but he is not sure why, how or on whose orders. As he works his way through the maze of misinformation, double and triple agents, just as he is about to confront Achimas, the first part ends.
The second part (where chapters are headlined by names) is the biography or history of Achimas. How he came to be an assassin for hire and his training and background. We even see how he first encounters Erast. In the end we follow him through the murder of Sobelev and fill in some of the information left out in the first part. Again this section ends as he is about to be confronted by Erast.
The third part is the short (only twenty pages, two chapters) where the two antagonists square off and we learn the identity of the man who has ordered the 'Death of Achilles' and why.
Though I would have preferred to read more about the six years that Erast spent in Japan (I assume there will be flashbacks in future novels) the background on Achimas is entertaining reading.
The Assessor confronts the AssassinReview Date: 2008-08-22
Unlike some of the Fandorin books, such as "The Turkish Gambit" where our hero often seems limited to almost cameo roles, the "collegiate assessor" - his innocuous-sounding official title - is more present and accounted for in this story. He even demonstrates his skills at disguise to enter one of Moscow's less salubrious evening entertainment establishments in search of information for his quest. Although the politicians fail to provide Erast with any support, the "registrar's" time in the Orient enabled him to gain a helpmeet. Masahiru, who bears an interesting resemblance to Peter Sellers' "Kato" in the Inspector Clouseau films, has interesting tastes in both food and women. A samurai, he's taught Erast much, but is seriously challenged in adapting to the West. Still, it's a team with amazing potential. Akunin has a talent for giving us only a partial view of Fandorin. Even after four introductions, we remain uncertain of with whom we are dealing. Which certainly doesn't detract from the story.
In this tale, a new prose style and an unexpected element appear as a departure from the rest of the series. The style is slightly more open and there are flashes of humour rarely present in Akunin's work - if you set aside ironies. In many ways, this is the most "readable" of the Fandorin tales. Subtle differences from the rest of the series - it is less "imitative" than the previous books -providing it with a characteristic flavour. The element is to set aside over a third of the book to a [seemingly] new character - Achimas. Akunin develops this man in exquisite detail, weaving a compelling, if disturbing narrative around the forming of a dedicated killer. Known as Aksahir - the "White Wizard" - Achimas moves through Russia and into Europe building a reputation. With so much space dedicated to Achimas' story, it's clear that a confrontation with Fandorin is inevitable. Its resolution, of course, will have surprising twists. After all, this is Akunin! [stephen a. haines - Ottawa, Canada]
DeliciousReview Date: 2007-10-31
The setting is 19th century Russia flirting with enlightenment , with significant tension simmering with imperial neighbors. The nation is rocked with the death of its favourite general in rather suspicious circumstances, conveniently in the same hotel where Erast Fandorin is lodged. What follows is a remarkable story of unravelling layers of intrigue .Every murder seems to indicate an acceptable closure to the mystery , but a never say die pursuit by the detective takes you deeper into the darker forces involved. Fandorin has a remarkable Japanese man friday which tends to deviate from the usual diet of dumb counterfoils to brilliant detectives. Fandorin is Holmes with Zen nay a Bond with restraint. There's much more than just Fandorin to savor here. The rather brutal rural Russian setting gives rise to a diabolical assassin who almost proves too much for out hero.
Its a great commentary on Russian society during the 19th century, much as the pipe smoking Holmes characterises Britain. Never a dull moment , this is a book to savor.

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Different Strokes: The Lives & Teachings of the Game's Wisest WomenReview Date: 2007-09-26
Loved this book!Review Date: 1999-09-09
Top Book on Women's GolfReview Date: 1999-10-27
A unique galleryReview Date: 2001-04-03
The women Mona Vold writes about in her book, "Different Strokes", are national treasures worthy of any reader's time. And although the common thread of their journeys is the world of golf, the passion of their hearts, the clarity of their minds and the strength of their voices both dig deeply into and transcend that rich and humbling game.
Without reservation, I highly recommend this wise and thoughtful book.
Inspirational reading for all golfersReview Date: 2001-02-17

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Review for Earth PrayersReview Date: 2008-01-07
Simply Beautiful!Review Date: 2007-12-07
Earth Prayers From around the WorldReview Date: 2007-10-24
An excellent sellection of prayers!Review Date: 2007-09-05
In touch with the Spirit, in touch with the EarthReview Date: 2008-01-03
By Kyle Gardner, author of Medicine Rock Reflections

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Perennial Philosophy in the Key of AmericanaReview Date: 2005-09-16
Firing the MindReview Date: 2004-08-31
The Value of This BookReview Date: 2006-11-29
This biographer, Richardson, really did his homework and any who want to understand Emerson better should appreciate this work. Emerson kept exhaustive journals and collections of his thoughts for many years. He read widely and deeply, kept detailed notes, and thoroughly indexed the notes. What perfect material to access for writing a biography! Apparently Richardson went back and studied much of the source material that Emerson references in his journals and brings into this biography an understanding of who Emerson was reading and what it meant to Emerson, so we receive the pleasure of following along on a journey in the development of a powerful mind. Then Richardson is able to write about this development so that it is easily readable to us moderns. It's quite a remarkable achievement.
"Mind on Fire" shows me that Richardson is certain that studying Emerson and his message is worthwhile. So much consideration has gone into this biography that when I laid it down after almost non-stop reading for several days over the holidays, I felt like I really understood Emerson for the first time, and now have much better insight. I plan to let this book simmer in my mind a few more months, then pick it up and read it again.
If Richardson could also write something as lucid and detailed to help me understand the Tao Te Ching, I wouldn't have 10,000 questions about the 10,000 things. ;-)
When the genius of biography meets the genius of literatureReview Date: 2005-09-23
There are times you feel that you're intruding upon Waldo and Henry on one of their walks. It was an endless stroll of two intellectuals and humanists on the path of being very human. Each of the one hundred chapters (both books) are kept short, which helps move the reader from topic to topic without ever feeling put upon (too much detail can drag what is otherwise very interesting.) Though, for me personally, I would love to savor every moment these two great men shared. I don't think I could ever get bored.
Emerson has many close friends with whom one gets to know intimately. His personal address book was a whose whose of literary and intellectual greats.
The relationship between Emerson and his second wife, Lidian, is of great interest. She was also intellectual and as much a partner in life as she was a wife. Her presence is everywhere in Emerson's life.
Emerson's essays are pure poetry. And the behind the scene snippets into how they became a part of his legacy was both insightful and relevant to the day to day interactions and causes he committed himself. His transformation from the unremarkable child into the neverending 'student' of self-education and commitment to social conscience throughout his entire adult life is one to be admired.
Mr. Richardson is one of the best biographers of nineteenth century literaries. He is truly one with his topic.
The Best of the BestReview Date: 2003-06-19
The book is also superbly written. Each short chapter offers enough substantive insight to urge the reader into the next. It is a long book, but not long-winded. Richardson provides the reader with some morsel of insight in a few pages of narrative, and then offers a rest to digest what has been said. His placement of quotations from Emerson's journals, essays and other works is brilliant, offering the reader a useful sketch of Emerson's metaphysics and ethics. In my own case, this has allowed time to reach for other literature more fully descriptive of the events or scenes offered in a particular chapter, or to reread chunks of Emerson's writings while moving through the biography. The book is a useful tool not merely for a study of Emerson's life but for a study of Transcendentalism and of the interplay of ideas across the Atlantic that shaped American thought in so many ways. One sees more clearly where and how such writers as Nietzsche and Thoreau obtained the seeds of their own truths from Emerson's works and thoughts.
Richardson has set the standard for the writing of future biographies. Again, simply superb.

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Great BookReview Date: 2008-11-26
could not put it downReview Date: 2008-09-19
GrippingReview Date: 2008-08-21
Great story, good book! Review Date: 2008-08-15
Still the book comes up short in several areas. We don't learn as much about the Tang's patrols before the final patrol. If we learned more about the other patrol the book would have been much more compelling. We are also rushed through the crew's time in the POW camps in Japan. These do a disservice to what could be an amazing book. But rest assured, the book is very much worth the read!
An inspiring story....Review Date: 2008-08-05
With that background when I saw Escape from the Deep by Alex Kershaw and realized what the book was about I had to read it. Life on a diesel electric boat was truly hardship duty. Though the crews ate well, they still managed to lose weight while on patrol, a fact that says it all about the stress under which they served.
The history of the USS Tang can't be matched by many other submarines in the PTO. Her skipper, Dick O'Kane was considered to be one of the best submarine skippers around, and his list of successes can't be matched by many of his contemporaries. It was on a war patrol that the Tang experienced one of submariner's greatest fears; a run-a-way torpedo that circled back and struck the submarine a death blow. Only nine of the crew managed to escape. They were picked up and finished the war as POW's of the Japanese.
Alex Kershaw's telling of the story of the USS Tang is an historical account of one of America's most successful submarines, with one of America's best trained crews, led by one of Americas best skippers. Having read the Bedford Boys I was already familiar with Kershaw's attention to detail in his storytelling and the quality of his research. However, he surpasses himself with Escape from the Deep.
Dramatic, suspenseful, and emotionally charged, Escape from the Deep is a must read for anyone interested in the war in the Pacific and with submarine warfare specifically.
American submariners suffered the highest casualty rate of any military specialty in WWII. Fully 25% of serving crews were lost while on patrol. Escape from the Deep is an excellent statement about the submariner's courage and sacrifice.
I highly recommend.
Peace always
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The second theme of the book is an analysis of the concepts of Arab identity and the experiences of Arab women. It is interesting,more academic in tone.
Well worth reading both for evocative descriptions of Cairo and growing up and for Dr. Ahmed's thoughts about her identity as an arab, as a woman and as a moslem.