E-mail Books

Clear and to-the-point visual beauty of a book especially for those of us who have a domain name that has been sitting unused for 2 years! Well-organized, even for right-brain folks, it explains WHY you need to use the web as a promotion tool, in addition to all the other self-promotion activities, and HOW to create a streamlined presentation. If you need the nitties and gritties of HTML, go elsewhere; this book is about the big picture, to get you going in the right direction.

I read this book in about an hour. It was an incredible eye opening experience. Its well written and to the point. I've been a madison ave ad exec for 17 years and this was definately worth every penny. I received my copy one day after i ordered it and it was personnely signed from the author. If you have a web site you need this book.

This book is great for those beginning to learn how to promote themselves and their services. It didn't have any information that I didn't already know about, but if you really look at the examples you can get some good ideas. This book is very basic and to the point. You might want to flip through the actual book before deciding if it's really for you.

Careful use of the new technology is an important part of all good marketing plans, and this books shows how to do it. Self-promotion, using every media outlet available is critical to success. And don't be afraid of the of using "self" and "promotion" in the same breath! If we want people to value our skills, we must first show that we value ourselves -- by making sure our accomplishments are visible to targeted audiences. If we want people to buy our services, they have to know who we are, what we have accomplished and why they should do business with us! The first step is to develop a "personal publicity plan," a step-by-step process that will help even the most timid become comfortable with the concept of self-promotion.

"Self-Promotion Online" delivers exactly what the title promises; a full marketing plan for self-promotion via the Internet. The first section starts with a chapter on creating an effective website although you might want to get her other book "Designing Websites" for much more thorough coverage of this area. The rest of the first section covers using the web as an online portfolio and using the website as a showcase for your business.

She does a very commendable job of covering the bane of every Internet user - using e-mail to market without engaging in spam. She also covers items like using strategic linking and doing marketing research online and finishes the book with three different strategies and to-do lists.

Almost every page has full color illustrations and examples to clearly illustrate the concepts presented in the text. The book covers all the most important points of using the Internet to promote your business/self and is a recommended purchase.

I have had this book for about a year and a half and I still find myself returning to it again and again (Probably because my memory isn't what it used to be). Introduces web designers to database creation for dynamic web page generation. Great examples that show how easy it is to create web to database integration. Shows uses of javascript with Cold Fusion. If you can't wait for Cold Fusion 4.0 to come out, get this one!

I picked up this book not even knowing what Cold Fusion was capable of doing and within days I was writting code that could be used within our organization. The size may intimidate, but it covers every topic you need to know. My only complaint is the brief (and confusing) manner in which session variables are explained - an important topic if you need to develop secure web sites.

I have had to make extensive use of some of the new 3.0 features. They are NOT covered here. This is the best organized & best written reference on the subject of Cold Fusion.Unfortunatley it is useless for 3.0 features, I had to use the online manual & the John Burke book to decipher them. To his credit he has not labeled the book 3.0, but he has not labeled it 2.0 either.

Great book if you want learn what is the Cold Fusion. However, I had an error when I installed the single version cold fusion that it come with the book. I called the MCP/QUE user support but cut me off with the phone messages. I emailed them but no response.

Before I bought this book I had never heard of Cold Fusion (Except the Nuclear stuff in school). After using this book I had a database driven web site up in a week. If you are new to CF and do not have version 4.0, BUY IT! lots of great examples.

I'm shocked at the reviewer who titled her review "for white women only" and called this book racist simply because the authors discuss the changes occurring in their bodies due to pregnancy - such as their nipples turning brown. That discussion determines whether someone is racist or not? Come on! This is a really cute book - I think we can all relate, to some degree, to some things that both authors went through.

No, this book won't cure cancer, but let's keep things in perspective ladies - ladies of ALL colors.

I found The Mommy Chronicles hilarious! I wish it had been out when I was pregnant with my 6 year old. I could totally relate to sooo- many of the things that Stephanie and Sara talked about in the book. It was comforting to know that I was not the only one to have some of the same feelings that they adressed. I am very fortunate to personally know Stephanie and her family. She is just as delightful in person,as she is in her book. I anxiously await her next book,due out in about a year. Until then, I continue to buy the book,as a gift to all friends when they announce a pregnancy!

I had heard about this book and thought I'd read it, expecting it to be humorous. It is in some spots. It was helpful in some spots too, especially with post-partum depression, which is what I had suffered. However, I did not find the other author who did not have the blues to being very supportive. I wanted to tell her that there are some women out there who just cannot take drugs for anything (I am one of them!) as it provides adverse reactions and end up complicating the problem. Another fact that she may not be aware of is that being on birth control pills also compound post-partum depression. Once I got off the birth control, my depression eased and life became a lot better after that. I totally related to Stephanie, the author who suffered the blues after giving birth to her daughter.

It was very interesting to read about Sara's entry back into the workforce and how she struggled with the issues of working. She had admitted that she didn't want to give up her job for several reasons, one of which being she wanted to be intellectually stimulated, the second of which being she didn't want to give up the lifestyle she and her husband has become accustomed to, and thirdly, she just loved her job. She made no apologies and she detailed her struggles as well as her joys.

It was interesting too to see how they relate to their husbands after giving birth and the realities of their world have changed. They covered everything from breast-feeding, disciplining, their relationships with their husbands, housework and jobs. It was interesting for the most part and some parts of it was hilarious but there are some parts of it where you just groaned because it was just too much whining going on. I suppose they should be forgiven for whining because who doesn't whine to their friends? There have been times though I wanted to tell them to appreciate their blessings. There are lots of women out there who want children and can't have them. There are women out there in different situations than they are and life isn't always easy or even pleasant. And they do recognize that. It's just hard to remember that sometimes when you're smack in the middle of mothering woes.

If you're looking for a honest book on conversations between two women, this book would be a good one. It is interesting, well-written and sometimes, thoughtful. At least, it will prompt conversation among other women and their friends.

4-19-06

Got a chance to meet the authors yesterday at a book signing. They are witty and very funny. This book is full of great information and laughs for moms with kids of all ages. It is information that I wish I had when I was pregnant with my children. I would recommend it for an entertaining read any mom.

I read the first 20 or so pages of this book. Sure it was ok, these women aren't that funny. They kind of bore me after a while. The one thing I should mention about this book is that if you are not a white woman, you will not appreciate the way these women call brown nipples 'disgusting'. They have one conversation about how their bodies will change, and how they wish things that are pink will stay pink. Then that's where the 'ewww- brown nipples are disgusting!" comes in. I hope I will stop at least 1,000 women from buying this book. I can't believe their editor let them put that in the book, that is kind of racist. I am so glad I read that part before it was too late to return it! I hope you found this useful.

The central idea of the book is Do It Now! In addition, there are lots of supporting ideas such as being organized, following up on tasks etc. Throughout the book, the author, Kerry Gleeson, introduces tools and techniques that help in doing-it-now. It has some good examples. Following the methodology advocated by Gleeson will yield immediate results. After reading the book, I got in the habit of cleaning my email inbox every day. At times I procrastinate, but my in box is much better than what it used to be.

It is a testament to the author that he can sustain a complete lack of insight or idea for a whole book (albeit one with rather large font and few pages). This is the first self help management book I have read, and the last. Kerry Gleeson spends most of this book telling us how great his "Personal Efficiency Program" is, and how many people and organisations he has helped. It is a pity he doesn't put so much effort into actually telling us what PEP is. I suspect this is because he has made a lucrative career from convincing people he is telling them something useful, while actually telling them nothing at all. Indeed, when I read back through this book to try to identify concrete strategies to increase work productivity, the only concrete suggestion I could find is the astoundingly vapid mantra "Do it NOW!" - in italics.

Well, I'm afraid "Do it NOW!" is not worth the cost (even if its currently being flogged at reduced price) that Amazon are charging, and my first step towards a more efficient life will be to stop buying this type of rubbish.

A good book indeed.I personally could improve a lot on myself.A great guide for those who wants to improve self efficiency.

I was disappointed with this book. Based on the write-ups, I was expecting big things. I didn't find much that was new. I did find much that was old -- really old for a book that was updated in 2004, especially the technical aspects of PDAs, computer applications, phones etc. I know he has a separate book for the High Tech PEP but to me, that's no excuse for not updating this one.

Just a few years after I have started my strategy consulting business (as well as my own book-store) in the early 90's, I spotted a review of this book, 'The Personal Efficiency System (PEP)', in Success Magazine. I bought it immediately & have reread it many times. A few years later, came the second book, The 'High-Tech Personal Efficiency System' by the same author. I bought it immediately too & have read - & refered to - it several times.

From the standpoint of self-management & work productivity, I consider them to be the best in the genre.

In essence, the High Tech PEP book is a further extension of the earlier PEP book. Basically, it shows the reader how to exploit technology (email, groupware, internet, cell phones, etc.) as a personal information management tool & how to apply the low-tech principles of PEP in a high-tech environment.

What I like about both books is the smorgasbord of concrete suggestions & useful checklists from the author. Also, I like the author's superb presentation of his brilliant work as embodied in the two books: each chapter comes with a preview & ends with follow-up action points. Bravo! as these aids make reading a breeze!

In a nut shell, these are the relevant chapters, respectively:

PEP:

Introduction: Personal Efficiency Program - The Missing Link;
Do It Now!
Organize It Now!
Do It Routinely;
Plan It Now!;
Follow-Up & Follow-Through;
Do It Right, Now!;
Do It Now! - From Whereever You Are!
Be a Do It Now Manager;
Organizing the Team to Act Now!;
Maintain It Now;
Epilogue: Just One New Habit;

High-Tech PEP:

Introduction;
Principles at Work;
Organizing Your Workspace;
Organizing Your Computer;
Organizing Yourself with a Computer: Time & Money;
Road Warrior Wisdom;
The Internet & World Wide Web;
Groupware;

Whether you are a desk-bound strategist or road warrior, these two books will undoubtedly equip you with all the proven strategies & practical tools to be a better manager of your projects...your people...your time... & most importantly, yourself!

To end my review, let me recap this wonderful passage from the PEP book:

"The best education doesn't teach you how to work. No matter how well you know your field, you won't be your most effective until you exercise good work habits - until you are able to get things done, on time, & with the most effective use of your resources."

Boy, you got to love a guy that can put together a book in 45 days and get it to the market then turn it to a best seller. That's probably why there are a few typos but who cares the information is so valuable. Just by using a few strategies I was able to generate more leads in one day then I did all year. You must get this book and you'll explode your leads.

Got Matt's book in the mail today and finished it in a couple of hours. It's a quick read, and has good information on how to build your business. Matt freely admits that he is a marketer first and not an author (just so you are not expecting really witty words here!).

You will have to read it to find out what Matt's Top 5 Tips for building your downline are. I am sure you will find it interesting reading.
Fran Watson

I have only been familiar with Matt Bacak's lead generation for a few months. The way Matt teaches makes it really easy to understand, and the great thing is that if you put this stuff into practice, it really works! My business is online and offline, and both sides have really improved. Whether you are just starting out, or you really want to grow your existing business, this book is for you! Thanks Matt.

I can't believe someone in there right mind would ever say anything bad about this book or Matt. He is a man of integrity. Matt and his book have helped me tremendously. I learned exactly what I needed to move forward and grow my business. If you want to start making money online then this book is a must read. The stories he shares are great.

I was very disappointed in this book. The amount of actual information revealed could have been delivered in a pamphlet. The techniques Matt prescribes are very basic internet marketing tactics, certainly not "magical." Some of them, such as pay-per-click advertising, are way too costly for most people in the launch phase of a business. I also found the title and description of the book to be misleading, in that they did not indicate that the book is exclusively devoted to internet lead generation. The typos didn't help, either.

From start to finish, Kim leads us on a journey to build our businesses through permission based email marketing. What an awesome way to generate new, fresh leads in order to jump start my business.

I love this book. Email marketing is an important technique to get more traffic. Now with spamming and more spamming, it makes you nervous about doing it. This book spells out the techniques to do it safely and effectively. On the downside, some of the details are not necessary.

Time passes and this book now needs to be revised. The
M/s Mac Pherson gives you all the skills you need to
get to the place you should have been two years ago.

For example no mention is made of autoreponders. Today
almost all permission based systems now make use of
autoresponders as an efficient method that ensures
quick replies to new leads and immediately delivers
that special offer, white paper etc.

Also it is rather quaint that there seems to be no
web page associated with the book. A place to log on
to give my permission for the author to send me her
newsletter and receive a personal email from Kim
promoting her new book or on line web conference.

Although squarely based on permission marketing the
word SPAM is treated more as a sick relative rather
than the final attack of an infinity of verbal locusts
hatched for a world without meaning.

Kim, It's time to hide from the family again and
write an all NEW edition on How to do it right today.

If you are thinking about starting email marketing campaigns, then know that this book is a prerequisite.

I've been using traditional marketing vehicles for years, but email marketing was something new and foreign to me. I started reading this book and signed up for Eliteweb.cc Email Marketing at the same time. I was truly a fish out of water with this stuff. After reading Kim's book cover-to-cover, I must say that I feel more like an email guru than someone just ready to take their first steps.

There are definitely a few parts of the book that are in need of an update. Several times I would ask my account executive about something that I had read, only to find out the `times have changed'. But, even with those outdated parts, the fundamentals discussed in the book are as true today as they were then.

The book was also a very good read. I was excited to start using this new vehicle, but I had no desire to pickup a text book and start studying. I found myself flying through the pages and I continue to have it right beside my desk and refer back to it often.

I've been able to implement many of the tips and ideas Kim suggests and they're not just theories, they really work. So often I read `expert' books that do little in the way of practical results, but let me assure you, this book has paid for itself many times over.

Just like another reviewer suggested, I would recommend reading some of Seth Godin's work as well since that has also helped me a lot when navigating the online marketing landscape.

I found Kim MacPherson's book to be a true step by step guide to e-mail marketing worth many times the price I paid for it. She demistified the entire process of e-mail marketing for me. I highly recommend this book to anyone interested in developing and executing an effective e-mail campaign.

At first I thought this book was just another 'Elements of Style' type book. The deeper I got into the book, the more I realized that this book gets much more specific, and thus it was more helpful in giving me suggestions and ideas that I could 'sink my teeth into'.
Tho it is aimed at 'e' mail correspondence in the Corporate environment the application also applies to those of us working independantly, and just wanting to improve our day-to-day 'e' mail correspondence efficiency, and quality.

This book is a must have for any modern day business professional who wants to sharpen their communication skills.

This is the best business writing book I have read (I read a dozen of them). The presentation of the material is well organized and you can make copy of them and pin the copies on your office wall for a quick reference. Most of all, after having read it, my email readers agreed that my emails are succinct and clear. They can get to the point I want to make quickly.

Thumb up!!!

An excellent book that MUST be kept by the desk at all times. Easy to read and provides ideas that make sense after you have read them. Helps reduce time spend writing any type of communication by providing ideas to improve your efficiency and lessen your time proofing your work.

The book is not really all about E-writing. Most of the techniques can be used for writing letters as well. Most of the information is common sense. It also gets rather wordy;
if you like details about writing anything and everything, this book is for you.

Another marketing masterpiece by Dr. Jeffrey Lant! Jam-packed with specific techniques that work right away and marketing strategies that eliminate the word 'Spam' from your life, E-Mail El Dorado covers the process of doing business on the 'Net like a blanket. The complete guide for ANY business, from micoenterprise to multinational, for systematically and profitably growing online. Do NOT miss out. Get it today, Read it tonight, Start Profiting tomorrow!

I liked some of his earlier work but this one is just a bunch of repetitious chatter. Seems like the old boy is getting lazy. Lant has a knack for saying in 350 pages that which could be said in 100--perhaps he feels that MORE=BETTER. Sorry, Doc. Save your money on this weak Lant effort. You'll be disappointed with this one.

If you have access to the internet, and don't have a copy of this book. YOU ARE THROWING MONEY AWAY! Wake up! This book will teach you everything you need to know to profit online using this powerful tool.

As a self-employed businessman for over 20 years, I have long been reading and benefiting from Dr. Jeffrey Lant's no nonsense, profit enhancing books. When I moved my operations to the Internet, I once again looked to Dr. Lant for guidance. E-MAIL EL DORADO has given me the cutting edge techniques I need to get a jump on my competition. Dr. Lant practices what he preaches and his passion for the subject comes through on every page. If you have a business on the Internet, you will increase your profits by reading and applying the information in this book. This is Jeffry Lant's best yet.

Dr Lant's book is a must for those online. For me it is a marketing bible! Dr Lant tells it like it is. I started highlighting paragraphs in the book and decided to stop after most of my pages were becomig all pink! Great ideas to profit online with email and never spamming anyone!

This book was fun read for the most part, but it was extremely typical and simple. I think you'll get a kick out of it though!

The E-Mail Mystery was a very good book. I have always liked Nancy Drew's books. The E-Mail Mystery was exciting and full of adventure. As young reader most books don't interest me, but this book was better than most of them. The E-Mail Mystery was a great mystery book,and I would highly recommend it. If I had to choose one book that Ihave read before to read again I would read this one.

The book is fantabulous

It's got all the fantastic mysteries I am looking for some body who can write the whole story in about 200 words

It's really good

An exciting and mysterious book. Nancy Drew is almost always on a case for a mystery. All of a sudden people start calling her dad, a lawyer and telling him to close the case and go with the settlement. Nancy has come to the office for awhile. But when Nancy is getting close to the person that is ruining things...UH!OH! You will just have to read it.

It's the summer and Nancy is looking forward to it. Carson Drew, Nancy's father and prestigious lawyer, asks her to join him at the office to help out doing some filing. When she does, she picks up on a mysterious string of events that lead to a fresh new mystery...

The book is a decent read for those who aren't familiar with online marketing at all, but if the reader has any experience, they will find this to be a waste of their time.

Most of the examples used in the book seem like they were pulled out of 1999. Most online consumers are sick on marketing filling up their email inboxes. Even those that the customer originally expressed interest in become a chore.

At this point in time, Blogs and RSS feeds should be a new focus of online marketing.

If you are interested in email marketing, I recommend Permission Marketing by Seth Godin instead -- his work is excellent.

The Engaged Customer is, in my view, the best book available on email marketing. Hans Peter Brondmo is a top expert and he pours out his knowledge on every page. Even more, it is well written and keeps your interest.

The authors have put together perhaps one of the best and most complete books on marketing via e-mail on the market today. Note that I said "marketing via e-mail" and not spamming via e-mail. The authors actually address this issue and how to use e-mail marketing in a positive manner where it will be welcomed by the recipient and not instantly deleted. Hans Peter Brondmo is an authority on this issue and is one of the owners of Post Communications, which uses e-mail marketing extensively.

The book details how to move from traditional marketing methods to an Internet based marketing system that concentrates on the efficient and positive use of e-mail. It not only covers how to use it to obtain new customers but guides the reader step by step in how to effectively use e-mail to create and maintain customer loyalty and positive relationships.

OK, the book was published in 2000. But it still seems to me that if you call your book "The New Rules..." they ought to be somewhat useful and somewhat timeless. Unfortunately, the "rules" in this book are neither. For example "The e-customer expects to be in control." Well, yah...but so has every customer in recorded history. Auto dealers get a bad rap when they obviously and purposely deny any sense of control. In later chapters we get tips like "Don't send unsolicted messages." Even (back) in 2000 (several years after the first successful anti-SPAM lawsuits) this was a no brainer. Instead, check out Shapiro's "Control Revolution" -- written a year earlier (1999) it's still relevant. If you're new to the discipline and haven't already, check out "Permission Marketing" or "Cluetrain Manifesto." They too provide a sense of history...and a lot more insight.

I have read many books on e-mail strategies, viral marketing and permission-based marketing and this one makes the cut.

I figured by reading the book I would get some pretty good analysis of what it takes to run a good e-mail marketing campaign, the pros and cons of various strategies (in house vs. outsourcing) and some "big picture" issues to deal with. The author delivered on that but I wish he had some # crunching and data analysis in it.

If you have read about permission based marketing and viral marketing this is a book that will help to "pull it all together." While some concepts will have been covered by then I know it has helped me in pulling together a strategy long-term for a few websites I want to rollout in the next few years.

Good books to read about viral marketing, in order of preference, are (1) Seth Godin and Permission Marketing (2) Malcolm Gladwell's The Tipping Point and (3) Emanueul Rosen's Anatomy of a Buzz. Kim McPherson's E-mail Strategies That Work book is a good book on e-mail campaigns.