Commercial Services Books

This is another good book of logo ideas. Great for inspiration. Nicely laid out and the pages are of good quality glossy paper. Very nice book for my collection.

This series is a must have for any designer. Not only is it great for ideas, but a nice tool to have when a wishy-washy client just isn't sure what they want. If you are a serious designer, you must own all the Logo Lounge books.

Always a fan, the assemblage of brands from every corner is impressive and helpful. The Lounge has always been and continues to be a wonderful resource for jump-starting logo block.

Great book for inspiration and search for the right ideas. This time RockPub. is making few more pages showing how the logos work in the graphic design environment.

I was excited to see foreign companies using the latest styles in advertisement, like the russian phone company "BeeLine."

Wold highly recoment this book for a graphic design major and advertisement.

Whether you are fresh out of college or a seasoned Senior designer, you will find this book an amazing resource of ideas, trends and just plain good design.

We actually have purchased every volume and they keep getting better and better. Logo Lounge 3 is no different in terms of the unique talent chosen to be showcased in this edition.

If you need a design spark look no further, this is the book of choice.

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This book was a gift for my husband who works for Delta. He really enjoyed the book.

The book is an easy read. It is well organized and flows logically. In addition, it has slightly larger type with plenty of white space for improved readability.

The author writes in a style similar to Peter Drucker, one of my favorite business writers. He expresses valuable key management points in a succinct, easy to understand way.

The author brings his vast consulting experience together to very effectively relate to the issues that Delta faced. His perspective is how Delta's leaders - 7 CEOs and their Board - dealt with those issues and the leadership lessons we can all learn from the decisions of those leaders.

From this leadership perspective, he chronicles the company history, starting with C.E. Woolman, founder of Delta and a great leader during the company's early decades. Nolan then graphically shows how the roots and a culture that caused a growing company to flourish and thrive were damaged or abandoned by later leaders, ultimately leading Delta into bankruptcy.

The points made regarding the agenda of some management consultants are right on target. They deserve serious consideration by any CEO, Board or executive.

The book is a valuable, textbook case study in how a great company can go awry when the leaders lose focus and depart from the values and culture that made it great.

Once nationally recognized as one of the finest major corporations in the United States to work for, this book provides an insight into how a great company was led astray by an unfortunate string of incompetent leaders. This book should be required reading for anyone asked to serve on a company's Board of Directors or as a CEO/President. Lessons learned should be the ability to recognize a pattern of poor decisions and take decisive action before it is too late.

With a sharp eye and a keen analytical pen, Harry Nolan holds up a chronological mirror for the reader so we can see the step-by-step erosion of this once-fine company. It's a shame that Delta didn't hire advisors with his insight when the cracks in the company's armor started to appear. Acknowledging current CEO Gerald Grinstein's efforts now to 'row the boat ashore', Nolan does not cut him any slack for his past omissions/commissions as a member of this infamous Board of Directors. WHERE WAS THE BOARD? is a question asked often throughout the book. This book should be required reading for every Director, present and future, of every company, to witness what can occur when the Board relinquishes its responsibilities as Delta's Board did. A gripping story...and it's non-fiction too!

What an awesome book. I am a Delta employee with 18+ years and this is the best book I have read regarding my company. Although the Leadership would have us "little people" believe Delta is in bankruptcy because of us, this book places the Responsibility right where it belongs, with the CEO and Board of Directors. Thank you Mr. Nolan for disclosing the real facts! Those of us on the inside can relate to your book. It should be required reading, but instead, management at Delta has a prepared script to refute the truth disclosed in the book.

This book covers all areas you may need to run your operation and then some. It includes everything from menu planning and the proper equipment needed to marketing, how to hire good employees and how to handle inspectors. No aspect is missed. No matter what area you are concentrating on, it is covered in this book. From colleges and churches to prisons and nursing homes. It even includes a history lesson on the non-commercial food service industry. Being able to know these little facts will impress clients and vendors.
The authors even advise on programs to look for when purchasing a computer to run your operation and how to design an attractive Web site. It's a step by step guide for someone just starting out in the industry. The authors clearly break down the many, many aspects of the operation. Even offering advice on how to spice up the menu (roast beef becomes succulent roast beef with Au Jus and peaches become yellow cling peach slices.
Although the size of the book may seem overwhelming at first, it's less intimidating when you realize that about half of it is useful charts and forms. All are extremely detailed and helpful. Most you will want to copy or tweak a bit and use. You will probably want to take notes or have a highlighter handy while reading this book.

Many books claim to be the end all be all when it comes to instructing managers and preparing them to lead a team in the food service industry. None of them compares to The Non-Commercial Food Service Manager's Handbook. It is a step by step guide to every part of managing any non-commercial food service industry, whether it's a church, a prison, a nursing home or even the military. I have never seen a more complete and thorough explanation of what is required of a manager. With its in-depth explanation of money management, menu planning, purchasing and inventory, food handling, safety and literally dozens of other necessary components to being an effective manager I highly recommend this book for anyone looking into management as a career.

The food industry is something that is increasingly under scrutiny for new legislation whether on the type of food served, or the conditions under which it's prepared. Anyone who is taking on a management role in a non-commercial establishment such as in a nursing home, or is perhaps considering setting up their own catering business supplying food for companies will find this is THE book that will not only get their business up and running, but will do so in such a way that it should run smoothly and successfully.

The book is a comprehensive guide to the non-commercial food industry. It covers everything from the basics of what a non-commercial food service is, right through how to set up accounts, the kind of equipment you should have, how to hire employees, statutes you must adhere to, marketing and so on. Everything you could possibly need to know in order to run a non-commercial food service is right at your finger tips. Everything is set out in a logical manner so that you can either read it right through before even starting your business, or use it as a reference guide to dip into when you need to know something once you are established.

At over 600 pages, it's quite a hefty book, but the style of writing flows easily and the print is eye-friendly so that the amount of pages and sheer volume of material presented in it isn't as off-putting as it could be!

Accompanying the book is a CD that contains the forms presented in the book in a ready to use format. This makes the book not only a great reference manual for the industry, but also a hands-on guide to get either started, or better organized in your business.

There would be a lot more people with the confidence to start up their own businesses if there were more "how to" manuals like this one!

Have you ever been in a hospital during lunch time but were afraid to try the food? We've all experienced bad cuisine at places like hospitals, schools and churches, but after reading The Non-Commercial Food Service Manager's Handbook by Douglas Robert Brown and Shri Henkel, I realized that it doesn't have to be that way. If you're a food service manager, then this is the book you can't live without.

It discusses real issues like bookkeeping, operational expenses, necessary computer programs, endless menu ideas, recipe costs, inventory, equipment, packaging, nutritional information, delegation tips, kitchen cleanliness, equipment, first aid, inspections, dishwashing, and food storage. Nothing is overlooked, not even the signs of food allergies, customer service issues, marketing and advertising, catering, taste testing surveys, personnel issues, and surprisingly - how to deal with kickbacks from vendors.

I love the fact that it discusses the history of food service - going back to the time of chuck wagons - and how it provides checklists, forms, employee quizzes, and actual case studies. After reading this book I not only was hungry, but was looking forward to my next meal at a hospital cafeteria.

The Non-Commercial Food Service Manager's Handbook by Douglas Robert Brown and Shri Hinkel is a solid reference source which would be indispensable to a new manager and a helpful resource to even the most seasoned veteran.

It effectively covers all the bases for this niche, with everything included from history and menu planning to quality control, labeling regulations, employees and marketing. Filled with numerous checklists and questionnaires, restaurant managers can easily tailor their plans and ideas to best suit their specific needs, whether their restaurant is part of a church, school or prison. It offers numerous reference sources, both on and offline, for further research as needed.

In so thorough a publication, it would be nice to see some information or links on the many non-commercial restaurants that also grow some of their own food onsite, benefitting their bottom line as well as the residents, workers and patrons. Other than this slight omission, it could easily be called the bible of the industry.

Lots of pictures of different logos and the book is arranged in a very orderly manner. Excellent book!

Well printed, well edited and an excellent resource for designers and creative individuals.

I'm very impressed with the wide array and organization of this book (and the others in the series). Such great colors, and layout... everything just makes me want to study every last detail on every last page. I've bought the first two... and have added the third one to my wish list. If you want to be a good logo designer but experience "designer's block," this should get you over that hump. Thanks, Bill Gardner, and all the fabulous designers who were featured in the book!

Logo Lounge 1 is a must-have in my design library - I refer to it often. Unfortunately Logo Lounge 2 seems lackluster, uninspired, and disappointing. While it contains the same quantity of logos as the first book, the solutions are much less imaginative and the profile section at the beginning is too long and the designers profiled, and their work, are difficult to relate to.

Great for idea gathering and inspiration. It keeps you up to date with the newest logo designs.

I've been a fan of Modesty and Willie since the books first came out, and I was a loyal reader of the strip in the London Evening Standard for many years.
If you like action novels, with unusual villains, fast-moving scenes, and plenty of tongue in cheek humor, Modesty Blaise is the girl for you, and 'Modesty Blaise', the first novel in the series, is a good place to start.
After writing non-fiction for many years, I turned to fiction in 2003, and my first novel 'Snides' is available on Amazon. As a gesture of homage to Peter O'Donnell, I created an action duo, John Pilgrim and Sally Brandon. They're not straight copies of the originals and the best, Modesty Blaise and Willie Garvin, but I've tried to hit their target of plenty of action, with a little humor.
I own the complete series of Modesty Blaise books, and one of them is always on my bedside table. I must have read them all dozens of times, but I still keep re-reading them!

Tony Walker
Scottsdale, Arizona

Modesty Blaise is the perfect woman. That is if the perfect woman is a different sort of beautiful, witty, funny, sophisticated, terrifyingly focused and a lethal killer without commitments.

If you like your superheroes or thrillers to be up close and personal, you need to read O'Donnell's Modesty Blaise. There are gadgets, guns, and impossible missions, not to mention hand to hand combat poetry.

In this book, Tarrant, of the British Secret Service, has a problem. He wants Modesty's help, but really has no leverage, except to play on how much she cares about Willie Garvin. The reasons why are revealed.

He does so, and they go into action. A very dangerous situation, and they must be captured by a ruthless man named Gabriel, to stop a diamond operation.

I became an instant fan from the beginning pages of this lst of a series. Modesty and Willie are fascinating, likeable characters with almost superhuman powers between them. They fight the evil doers of the world and win against all odds. The strong, fast moving plot is deeply satisfying with unexpected twists and turns. Even though it was written over 40 years ago, the characters are still fresh and compeling. Modesty can hold her head high in the world of superwomen who break rules when necessary for the greater good. A winner for both male and female readers!

Modesty Blaise started life as a cartoon strip, but O'Donnell then put his creation into novel form, and did a superb job in both formats. This is the first novel in the series, and introduces the setting and most of the main characters.

Modesty Blaise is a former refugee and survivor of the terrible disruptions caused by the war, and as a child drifted across Eastern Europe and the Middle East in the company of an old professor. She had to be tough to survive; but her companion instilled in her a strong moral code. She took over a small criminal gang and built it up into a powerful criminal organisation infused with that moral code--they never touched drugs or vice, and occasionally co-operated with the police and intelligence services to help clean up such crimes. She retired a wealthy woman at the age of 24.

As the novel opens, Modesty and her friend and former second-in-command Willie Garvin are finding that retirement is boring and adrenaline an addiction they cannot shake. Sir Gerald Tarrant, the head of British Intelligence, exploits that addiction to recruit them for an intelligence operation for which they are peculiarly suited. What follows is a thrilling caper novel pitting Modesty and Willie against a bizarre criminal mastermind. Tight plotting and wonderful prose make this a very entertaining read, with a unique pair of heroes. It's wonderful to see Souvenir Press reissuing the novels, making them available again to both a new generation of fans and those with fond memories.

It is hard to say whether the Modesty Blaise novels or the Modesty Blaise comic strips are better, but the lucky reader doesn't have to choose. Read both. The comic strips have been reprinted by Titan Books, Ken Pierce Books, Manuscript Press, and in Comics Revue magazine, and now the novels are being reissued. Also highly recommended are the books Peter O'Donnell wrote under the pseudonym Madeleine Brent.

When young Michael Zwerdling left the University of Vermont in 1965 with a degree in psychology, he was still 14 years away from starting his collection of nursing postcards, and almost 30 years distant from the work he does today as a nurse in a busy emergency room in Washington, D.C.

Somewhere between the milestones of getting his bachelor's degree and RN license, Zwerdling instructed university students in psychology in New Hampshire; worked as a psychiatric aide in a Waltham, Mass., hospital; and taught karate, meditation, and yoga at his own school in Boston.

His considerable life experience seasons the pages of his first book, Postcards of Nursing. The stunning history not only depicts choice samples from his 25-year collection of nursing postcards, it delivers details, many little-known, about people, world history, art, and culture. The 384-page book is broader than even the "worldwide" its subtitle implies. Zwerdling's research spans time as well as place, offering a look at wars, critical nursing shortages, the Depression, art and humor. All the while it provides the history about who/what gave birth to the profession and why.

The basics: Postcards of Nursing exhibits 600 postcards from the years 1893 to 2002. The book's layout offers easy perusal by building a chapter the same way you'd lay out a museum exhibit. The reader walks through the pages just as he would go from room to room in a museum. For readers wanting more information about the pictures, each of the chapters starts out with a brief introduction and ends with detailed notes about many of the postcards. A bibliography and index prove useful for finding more information.

The rare images you see here indeed come from all over the world. Some are romanticized, some humorous, and some tragic. Some tell a story via sequential images and rhymed words. Nurses are not always people in the depictions, and neither are their patients.

Readers will also recognize some of the drawings from other milieu. Remember those round-faced kids on the sides of soup cans? Zwerdling's book includes the whimsical art of Grace G. Wiederseim, the woman who created the familiar Campbell's Soup Kids, except here her familiar kids are nurses and doctors. And here, as in many other areas, the author thoughtfully provides notes about the artist's life and death.

Zwerdling's extensive research also shows how nurses were used to tout everything from War Savings Stamps to stout, from telephones to fountain pens, and even to the danger of spreading tuberculosis by spitting. Using a nurse to sell a product or idea extends even to modern times, with a 1997 postcard from Denmark featuring an attractive blond nurse and the caption "AIDS is Still Here" as a reminder of World AIDS Day.

As is often the case, there's a story behind the story. The book is a product of the Zwerdling Nursing Archives, the author's personal collection of rare art and photographic postcards. Zwerdling selected each piece for its historic significance, artistic composition, and condition. Although nursing cards make up the primary collection, he also collects postcards with themes related to health. His HIV and AIDS postcards number about 300. He's amassed cards on controlled substances and pharmaceutical advertising, and as a sideline he collects greeting cards and other items related to nursing, storing each piece in archival Mylar.

"Were it to be lost, it would be impossible to replicate," Zwerdling says of his archives. "Many of the items are one of a kind, the prices have skyrocketed since I began collecting, and the cards were assembled via hundreds of sources cultivated over a 25-year period, through trips to France, Belgium, Germany and England."

Still, the collection is immortalized thanks to the book and to Zwerdling's belief in sharing. He makes the images available to nurses and people associated with nursing. He also licenses images for commercial use and offers them free to people researching the history of nursing. "Give of yourself," he advises in one interview when asked why he created the book.

Postcards of Nursing would not be out of place in anyone's library, but nurses with a reverence for the profession will treasure this book.

I am a nurse myself and chose this book to give to a recent nursing grad. It is a gift that helps to underscore the diversity within the career of nursing and the "postcards" provide both inspiration and humor.

I am most grateful to Michael Zwerdling, RN for the creation of this heart-felt tribute to the nursing profession. He has compiled a through and profoundly moving volume that details the history of nursing in a unique and beautiful manner. I could not help but be reminded of my own mother who was a dedicated nurse all her life.

The images in this book speak volumes of the loving kindness manifest by nurses in their care for people in sickness, while injured and their tireless efforts at providing comfort. His tribute is an outstanding expression of appreciation for the active compassion of all nurses.

Everyone who has a nurse in their family, or is the friend of a nurse, or who has benefited from the compassionate care of nurses while in hospital, might consider making a gift of this book to their favorite angel of mercy.

This book is an incredibly beautiful tribute to all nurses, our avatars of compassion and mercy.

Michael Zwerdling's book offers a fresh look at a century of nursing history worldwide, focusing on what he refers to as the Golden Age of Postcards (1907-World War I). This 9" x 12" hardbound coffee table book contains 580 full-color images from 65 countries. Opening it is like entering a series of galleries in which you can browse idly or focus with scholarly intent. There are photographs, cartoons, poster art and advertisements. In them, you'll find drama, history, whimsy, romance and, yes, hanky-panky, all of it eye-catching, The seven chapters are arranged more for visual compatibility than chronology or geography. Each is preceded by an introduction and followed by notes on the individual postcards. "Postcards of Nursing" explores new territory and, in my opinion, holds as much interest for the general public as it does for the international nursing community.

I view this book as both an artist and a practicing clinical psychologist. From the artistic side, The richness of the imagery is nothing short of breath taking. Post cards were the media vehicle of the time. The cell phone and internet of all the people. The images that Michael has collected reflect the slice of life and slice of art that crossed all cultural boundaries. This might have been chaotic if the author had not displayed exquisite good taste in his selections. The wealth of images stimulates my creativity and gives me material inspiration for my own work.

As a psychologist, the interest is just as keen. What a fascinating mind the author has! He comes to the work from the vantage point of myth and symbol, pointing to the universality of issues of sickness, injury, and mortality juxtaposed against the equally universal themes of nurturance, service and healing. This comes from a person in the field, working as a trauma nurse in a major hospital.

Just as intriguing is the sociological point of view that places all these images in their political/ cultural contexts. We are told of fashion, war, royalty, advertising, and prejudice. I especially love the little human-interest stories that are sprinkled here and there.

What a first rate piece of work for those interested in the human condition. Nursing, per se, is not something I would have gone out and bought a book about, but glancing though a copy of this book hooked me. I am so happy to spend many hours visiting Michael's world. I would love the opportunity to pour through the cards that didn't make it into the book and get a curated tour by Mr. Zwerdling.

Sumner Silverman, Ph.D.

This book is great as a reference and as a source of important information concerning no frill airlines. The author's writing style is relaxed and lively. Whether you are just trying to kill some time by reading, or, you are a frequent flier, this is a great book for you. I learned a lot of useful information that I am planning on using whenever I travel again.

The past, present and future prospects of no-frills travel. The pioneers, the airlines, the successes, the failures.

The book takes you behind the scenes, where the decisions that affect the way we travel are made. It gives a comprehensive and detailed account of why and how low-cost carriers appeared on the aviation scene, of the people who visualized them and spent years in courts battling the sclerotic establishments set on crushing competition and fending off change, of the reasons why low-cost carriers have traditionally thrived in environments where conventional airlines have suffered, of why they have prospered and are going from strength to strength.

At times hilarious, "No-Frills" is a fabulous book, so packed with information that after reading it you'll be lulled into thinking you have acquired enough knowledge and experience to start your own airline and make money out of it too! The 2006 edition is fully updated to include the latest developments in an industry that's as volatile and prone to change as no other.

The No Frills sector of airlines is revolutionizing the way airlines do business. Simon Calder does an excellent job of exploring this trend in both Europe and the United States. If you are not somewhat familiar with European airlines and the difference between No Frills, flag carriers, and majors than you may want to read some other books before coming to this one. If you are somewhat knowledgeable though this is a great book to start with. Very well written and covers things in exhausting detail. The analysis is top notch and this book is essential for anyone studying the airline industry.

"No Frills: The Truth Behind the Low Cost Revolution in the Skies" is a guide to understand how this kind of airline works.
It's perfect to understand the structure and the way they manage to get the profits, Simon Calder has made a perfect book.

I highly recommend this book for those people who want to know how a low fare airline works.

The growth of low cost airlines in Europe, the USA and elsewhere in the last few years has been astounding to many observers. The carriers have profoundly changed the nature of the airline industry in the largest aviation markets in Europe and the USA. The book "No Frills" by Simon Calder is therefore very timely and informative to all the stakeholders of the aviation industry ranging from airlines, governments, the travelling public, airline management, employees, regulators, distributors of airline services and suppliers of aircraft, spares and other related services.

Millions of people are enjoying the benefits of low cost services. Large numbers of passengers are defecting from the traditional legacy carriers to these low cost airlines, not just those who traditionally travel economy class but also those who normally fly business class. This excellent book traces the low cost carriers from the early success story of South West Airlines in the USA to the highly profitable and dynamic airlines such as Ryannair, easyJet and others.

Those wishing to learn about this latest phenomenon in the airline industry are recommended to read this book. Readers will be able to understand why some of the largest legacy carriers are having it rough and why some have gone under. Those wishing to establish their own low cost airlines will benefit immensely from the experiences of the successful low cost airlines.

OK, a scholarly work it is not but a fun read it is. The book has excellent photos of UAL aircraft, memorabilia and the employees that made her the premier airline known the world over. UAL has had many first over her 80 some years - first to fly with Stewardesses (now Flight Attendants) first to fly the 727 (Boeing would not have built that aircraft were it not for UAL's order - read the "Billion Dollar Gamble" to learn more about the 727), and UAL was the launch customer for the B777. The Age of Flight is a beautiful book with beautiful pictures.

The Age of Flight: A History of America's Pioneering Airline documents the first 75 years of United Airlines in rich detail. Hundreds of illustrations-drawn primarily from the collections of the United Airlines Archives-accompany the authors' insightful text to carry the reader on a journey from the adventurous days of the start-up airmail carriers that formed UAL through the growth and management of the company that became one of the world's largest airlines. All of the better known pioneers and legends are here; Knight, Cuddeback, Lee, Varney, Gorst, Boeing, Vought, Lindbergh, Keys, Rentschler, Patterson, Stimpson, Church, Jeppeson, Hiscock, Kinkella, O'Connor, and Norwood. Due credit is also given to the legions of employees whose work created the dominant transcontinental Main Line and eventual global network based on safety and service. The fold-out of Raymond E. Smith's color illustrations of the fleet from the de Havilland DH-4 to the Boeing 777, a corporate genealogy, thorough indexing, and other features such as a chapter on the future of flight make this book a valuable resource for the student, scholar, and aviation history enthusiast.

John H. Hill
Curator-in-Charge of Aviation
San Francisco Airport Museums

Current troubles aside, and they have been manifold, the romantic history of United Airlines, marking its 75th anniversary, makes for absorbing reading. Documenting many of the pioneering airline's groundbreaking contributions to commercial aviation, the co-authors of "The Age of Flight" (Pace Communications), William Garvey and David Fisher, take a long, loving look at the memorabilia and images of aviation's "Golden Age."

As interesting as the unfolding United story may be, equally engaging are the extensive collection of full-page and double-truck black-and-white and full-color photos and illustrations. Kudos to the carrier's veteran coordinator of archives, Barbara Hanson, whose Herculean efforts, long hours and exhaustive research, made a remarkable contribution to the book. Aviation aficionados in particular will find many of the 10 x 11-inch volume's outstanding selection of artwork, in infinite variety, suitable for framing.

In a 1920s photo of passengers seated in wicker chairs on a United Ford Trimotor, with windows that opened, there's the amusing admonition, "Cigarette smoking only permitted. Throw no matches, lighted cigarettes or refuse on cabin floor, or from plane window." By the way, the co-pilot served food.

From the same period, an ad for a "Business Men's Special." Los Angeles to Chicago, a 22 ¼ hour flight, $115, with 10 percent off on roundtrips. "Fare includes lunch. Smoking permitted. Two pilots on each plane. Move about if you wish."

Of more recent vintage in the 75th anniversary paean, some of the memorable advertising successes, themes and slogans on the air and in print extolling "The Friendly Skies" are documented. The book concludes on a note of cautious optimism-taking a look ahead at what the future might hold for the once-mighty monarch of the skies.

Reprinted with writer's permission (Jack McGuire) from 12/17/2003 book review in "Frequent Flyer" magazine.

The Age of Flight: A History of America's Pioneering Airline documents the first 75 years of United Airlines in rich detail. Hundreds of illustrations-drawn primarily from the collections of the United Airlines Archives-accompany the authors' insightful text to carry the reader on a journey from the adventurous days of the start-up airmail carriers that formed UAL through the growth and management of the company that became one of the world's largest airlines. All of the better known pioneers and legends are here; Knight, Cuddeback, Lee, Varney, Gorst, Boeing, Vought, Lindbergh, Keys, Rentschler, Patterson, Stimpson, Church, Jeppeson, Hiscock, Kinkella, O'Connor, and Norwood. Due credit is also given to the legions of employees whose work created the dominant transcontinental Main Line and eventual global network based on safety and service. The fold-out of Raymond E. Smith's color illustrations of the fleet from the de Havilland DH-4 to the Boeing 777, a corporate genealogy, thorough indexing, and other features such as a chapter on the future of flight make this book a valuable resource for the student, scholar, and aviation history enthusiast.

John H. Hill
Curator-in-Charge of Aviation
San Francisco Airport Museums

The Age of Flight: A History of America's Pioneering Airline documents the first 75 years of United Airlines in rich detail. Hundreds of illustrations-drawn primarily from the collections of the United Airlines Archives-accompany the authors' insightful text to carry the reader on a journey from the adventurous days of the start-up airmail carriers that formed UAL through the growth and management of the company that became one of the world's largest airlines. All of the better known pioneers and legends are here; Knight, Cuddeback, Lee, Varney, Gorst, Boeing, Vought, Lindbergh, Keys, Rentschler, Patterson, Stimpson, Church, Jeppeson, Hiscock, Kinkella, O'Connor, and Norwood. Due credit is also given to the legions of employees whose work created the dominant transcontinental Main Line and eventual global network based on safety and service. The fold-out of Raymond E. Smith's color illustrations of the fleet from the de Havilland DH-4 to the Boeing 777, a corporate genealogy, thorough indexing, and other features such as a chapter on the future of flight make this book a valuable resource for the student, scholar, and aviation history enthusiast.

John H. Hill
Curator-in-Charge of Aviation
San Francisco Airport Museums

In light of 9-11, this book reasonates more than ever. In many ways, the authors predicted the events of that tragic day. Lax and almost nonexistent aviation security was way too often overlooked by our government officials. A great read for anybody in the aviation industry. Sure to be a benchmark!

How could we allow air rage to continue as it did before 9-11? Someone on the Independent Commission investigating 9-11 should read this book. That is the real outrage!!!

This is one scary book.

If you have any intention of flying anywhere in the next few years, you owe it to yourself to read this book first. It won't increase your comfort level at all, but it will leave you with a sense of being forewarned, just in case . . . I wouldn't recommend reading it just before bedtime, however, as it might prompt unhappy dreams.

As an American, I found the most astonishing discovery of this book to be that air rage is not an American monopoly. We may have invented this malaise, but we are by no means the only perpetrators. It's little comfort that none of the other countries seem to have a handle on the situation, either. The skies are not only becoming more crowded, they're also becoming downright unfriendly.

The authors have clearly done their homework, and the research is very evident. The facts are lavishly interspersed with anecdotes. Something must be done, and be done quickly to prevent future episodes of air rage and/or air terrorism. As well as illuminating the problems connected with this fairly recent development, the authors also outline several possible remedies, which, if enacted on a global basis, could do much to make the skies at least reasonably safe once again.

Just as the appearance of Sky Marshals and global penalties for hijacking helped to reduce that threat, a good case is made for such actions to reduce this new one. People everywhere have to realize that the day of the 'cheap' flight to anywhere may well be in the past; added costs to implement these safety measures should be shared by passengers and airlines alike. Their concerns are mutually shared regardless of the nationalities involved. Tough laws need to be implemented by every country and rigidly enforced with serious penalties for infringement: penalties that are not eligible for appeal or compromise. Perpetrators are not the victims here, after all; we, the passengers are. Until this fact is recognized and dealt with universally, we're all at risk whenever we decide to board an airplane.

Approximately one-third of the book is in the Appendix category, and should not be ignored by the reader. It's really too bad, however, that such rules and laws have to be in legalese rather than ordinary language. Unless one is an attorney, many of these pages may be at least partly incomprehensible, even to the frequent flier.

As a not-so-frequent flier, I'm not convinced that deregulation was such a good thing for the passengers of the airlines who were given a reprieve from standards that made flying an exciting adventure. The authors liken today's coach section to the 'cattle class' or steerage sections of the ocean liners of yesteryear. I'm not so sure I wouldn't rather be on the sea rather than in the air, if one of my fellow passengers went beserk.

This book should be required reading for everyone, everywhere--from corporate presidents to air crews to the person who flies--nervously--once every five years. I can't imagine, however, that the airline executives would happily embrace the book. But if they're honest with themselves and their employees and their customers, they'll admire it, regardless of how much they might also loathe it! It is unfortunate that a bit more attention wasn't paid to the editing and proof-reading of this book. But that's a minor quibble, compared to the valuable information imparted in its pages. It's a real eye-opener, believe me.

Air Rage: Crisis in the skies is a comprehensive, informative book written about a real and true danger confronting the Airline Industry on a daily basis. As a semi frequent flier, I found it amazing that Air Rage is a problem that often goes unreported and the culprits are not prosecuted. With the recent attacks on the World Trade Centers forever etched in our minds, it is obvious that the anxiety level of flying has dramatically increased. With this increase in anxiety, there is most certainly going to be an increase in Air Rage Incidents. This book is an absolue MUST for anyone who travels by air, works in the airline industry, or is working in the law enforcement/security industry that has within their jurisdiction, an airport. The authors provide you with solid statistics and documented incidents that will truly open your eyes to a real problem in air travel today.

These two men cover the spectrum! This is an unbelievably timely and well-positioned book, especially considering events of 9/11. This is high level expertise on a critically important subject. Read it. Your eyes will be opened.

Im planning to go into Aviation Management and this is a great book that goes over everything that happens at an airport and how to run an airport!! Great book!!

Don't be afraid of the great amount of number data. It's all understandable

This book is an excellent text to all airport related personnels. I found it's particularly useful to people working in airport and/or aviation management who want to gain more in-depth understanding to all areas of airport operations. This book can also serve as in-house classroom training text for airline personnel. A highly recommended one!

This is a great source of information and very clear definitions of many of the key issues relating to Airport Management and Operations. Although written primarily from the European and Asia Pacific Airport and Airline perspectives, the author has worked very hard to include North American issues and examples. As The Airport Industry moves continually towards privatization, these differences will move to the background and be less obvious; and less important. This is a great starting place for the researcher or the occasional affectionato

This book provides a thorough analysis in all facets of airport operations and provides the reader with a logistical insight that is unmatched. While the book provides a great overview, it lacks information particularly on air cargo development and facility planning at airports. While the growth in air cargo traffic significantly outpaces passenger growth, air cargo development issues at airports become more significant. Air cargo development issues must be addressed by airport authorities. This book only makes scant reference to this. However, "Airport Operations" is a valuable book to all airport authorities, consultants and transport researchers. No doubt, a very timely piece of information.