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The most helpful book ever!Review Date: 2007-05-25
Absolutely Wonderful How ToReview Date: 2007-04-24
At Last. . . A Roadmap To Success!!!Review Date: 2007-01-13
I have started, built and run several successful industry-specific brick & mortar and internet businesses. I knew I had a story to tell with my first book project. Indeed, the book was picked up by a very reputable New York publisher pretty quickly.
My problem was, what road to take next. I could find bits and pieces of marketing information here and there, but no map. I was anxious and uncomfortable outside my knowledge base... That was, until my publisher gave me a copy of Penny's book to read!
From Book to Bestseller is a complete roadmap. It guides you through the valleys of despair into the world of public relations and marketing in easy-to-understand steps. It will empower you too.
Janyce
Reviewed by Barb RadmoreReview Date: 2007-02-25
With so many books being published every day (statistic used in the book is 195,000 a year) it is up to the author to find a way to make his book standout from the rest. It is especially true for authors that so not have paid media specialists working for them. This resource guide gives both debut and experienced authors the tools and information to be able to get the word out about their books. The lay out of the book is conducive to easily accessing and processing the information. Large type lets the reader focus on understanding the suggestions, well thought out, complete chapters and sections form a logical progression through all the different stages of promotion. It is extremely thorough in addressing the many facets of book marketing from creating a successful media and press kits, It includes the addresses and contact names for many for radio stations, associated press, reviewers, and tv (even Oprah). Web addresses that cover a wide assortment of needs are also listed throughout the book and under Helpful Web Sites.
Her hints include such interesting information as the best time of year to pitch an idea, the best time of the week to have your book arrive at the reviewer's office and why mass emails are not a good idea. it is the strength of the book that it does cover such ideas that most authors will not have considered. It is truly specialized knowledge. For the simple cost of a book authors receive in depth information they can only get from a professional in the business of marketing and self promotion. Not a bad deal at all.
Although this book was written with authors as the target audience it could also be helpful for anyone beginning to market a new product or or even a new business. Sansevieri has an insiders knowledge about the business of promotion that can be translated into PR for authors or entrepreneurs.
(It is ironic that, with all her expertise, Ms Sanseviei would get her book to a review site she does not include in her book. Oh well- we can assume she will rectify that and add Front Street Reviews in future editions.)
Primarily about marketing through personal appearancesReview Date: 2008-05-14
* Curved quotation marks
* That reviewers will not respect a publisher who calls an ARC an " advanced" reading copy (it should be "advance")
* A better use of white space in the layout--especially, using less of it
* And, that certain tips don't have to be repeated in multiple chapters, because this is a book, not a series of independently published reports
Having gotten all that off my chest: _From Book to Bestseller_ consists of a series of very short, bite-sized chapters, like little reports. Its real strength is its advice on radio and TV appearances, rather than on some other and often very successful marketing methods. There is little information on mailings to consumers, bookstores, and libraries; on the mechanics of writing catalog copy, ad copy, and press releases; or on the use of wholesalers and distributors.
This book makes little attempt to discuss the comparative values of different marketing methods, or on how to analyze whether a given method is working for your particular book. Because an infinite amount of time and money can be spent on marketing, but much of it will not bring results for a given book, this is a significant weakness. _From Book to Bestseller_ sometimes implies that just "getting exposure" automatically sells books. That is not in fact the case.
For example, there is an upbeat chapter on starting a syndicated column. A syndicated column can be a useful revenue stream for a professional journalist. But since it takes substantial time and effort to not only get syndication, but to write column after column after column, it's an exceedingly time-consuming way to just publicize a book. An author can hardly mention his or her book in every column. It is much easier, and just as effective, to do a one-time press release mailing to journalists already writing columns.
I would recommend _From Book to Bestseller_ only to authors and self-publishers who want to market their books primarily through TV, radio, and personal appearances--and who have already done research to determine whether these very time-consuming methods are likely to market their particular book well.

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LP BookReview Date: 2008-09-09
A must have for any Lp's fans!!!Review Date: 2006-03-13
Long time fanReview Date: 2005-02-26
From the Inside: Linkin Park's MeteoraReview Date: 2005-08-05
From The Inside: Linkin Parks meteora ReviewReview Date: 2005-02-28

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Hands downReview Date: 2008-03-21
"victory brownies" my choice as the best brownie recipe of all time!Review Date: 2007-05-28
the best cookiesReview Date: 2007-07-07
Intermediate to advanced...Review Date: 2006-12-12
I would not recommend this book to a beginner. This is really for someone who's at least at an intermediate level -- familiar with all the tools of crafty cookie-making and has the capacity to make adjustments, such as adding or subtracting flour, as needed.
The only cookie book you need!Review Date: 2007-02-09

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A Continued Help!Review Date: 2007-04-11
Excellent handbook to the Greek NTReview Date: 2007-07-18
A Grammatical Analysis of the Greek New TestamentReview Date: 2007-05-16
Zerwick's Grammatical AnalysisReview Date: 2007-10-10
This is the ideal tool for learning NT Greek through induction. I love studying grammar deductively, that is, studying the principles and rules (a priori), but the average person will find that deductive study isn't quite enough. Even with examples, the rules tend to get lost in the heap. One needs also to gather up particular instances of the manifestations of those Greek rules of grammar as he goes in a real text (a posteriori) in order for the principles and rules to really take root (IMHO). Here's where 'the Jesuit' comes in.
As you read the NT you will encounter--invariably--forms you can't parse and words whose definitions you have not yet memorized. While having a lexicon handy, and consulting it liberally, also consult Zerwick's Grammatical Analysis and you will identify the word and its parsing. He will then possibly refer you to a section from his companion book (which you must get) called Biblical Greek (ISBN 8876535543), and it will tell you what the deductive intermediate grammars have also told you, but quickly and succinctly. By studying an intermediate grammar plus this book you wind up with a double whammy of inductive/deductive study!!
I have, in fact, only one criticism of this publication: it is not physically user-friendly. One cannot open it up and lay it out next to one's Greek NT. It's kind of laborious, putting down, picking up, putting down, picking up, when you're basically just doing the same one or two pages of text in a sitting. And it is just a little guy. When you get it you'll be like, "Oh, it's dinky!" It's real thick, though--like a little red brick of goodness. It's covered in thin red plastic for a cover, which may reduce its longevity if you're not careful. But, whatever. Get it!
Yes, in case you're asking yourself, this and the "Biblical Greek" mentioned above are indeed two of those things that are 'must-buys' for the student of Greek, imo. These, plus the BDAG lexicon (3d ed.) and Wallace's "Greek Grammar Beyond the Basics" are the bare minimum for the Greek student. Everything else is just gravy. But what do I know.
Note- Don't fret (if you are so inclined) about the fact that this is issued by Rome and that the scholar is a Jesuit. As a Roman Catholic turned Calvinist, I can tell you that it is my impression that Zerwick goes where he believes the Greek points, period. He's a true scholar, rip.
Cannot recommend this bookReview Date: 2007-12-29
The information is helpful but hard to follow. There is just too much information packed in, with lots of abbreviations and notations that have to be remembered. And as with Zerwick's "Biblical Greek," this is an advanced exposition. Beginners will get lost in it. A similar but easier to follow resource is Fritz Rienecker' s New Linguistic and Exegetical Key to the Greek New Testament, The.
I only rarely referred to either of these volumes as I was working on my Analytical-Literal Translation of the New Testament: Third Edition (ALT). So I cannot really recommend either. I just think there are easier to use resources available. I present a full list of all of the resources I consulted in working on the ALT in my Companion Volume to the Analytical-Literal Translation: Third Edition, with asterisks indicating the ones I found most helpful.
It should also be noted that Zerwick's theological orientation is Catholic. This can be seen in his attempt to get around the clear meaning of Matt 1:25, where it says of Joseph and Mary, "and he was not knowing her [fig., was not having sexual relations with her] until she gave birth to her firstborn Son. And he called His name Jesus" (ALT3). The natural reading of this is that after Jesus was born, Joseph and Mary began having sex like any normal married couple. This is then confirmed by Jesus having four brothers and at least two sisters (Matt 13:55,56).
But Zerwick comments, "... until (the time when) but not excluding the continuation of action beyond the time indicated; author only concerned here to indicate virginal conception."
Notice that Zerwick does not give any examples of when "until" (Gr., eos ou) does not exclude the continuation of the action. But compare the other places where this Greek phrase occurs in Matthew: 13:33; 14:22; 17:9; 18:30,34; 26:36. In all six of these verses this phrase does exclude the continuation of the action after the time period indicated.
To be clear, this means the phrase indicates a change in behavior after the time period indicated. So in Matt 13:33, the woman mixes yeast into flour; but once it is thoroughly mixed, she stops mixing. Here, Joseph was not having sex with Mary; but once Jesus was born, he began having sex with her.
The meaning of the Greek phraseology is clear, but Zerwick is allowing his pre-conceived theology, not Greek word studies, to color his comments. This is yet another reason I cannot recommend this book.

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Excellent clinical resourceReview Date: 2008-10-23
Great Text!Review Date: 2008-10-13
Psych medsReview Date: 2008-08-31
Handbook worth havingReview Date: 2008-08-15
Handbook of Clinical PsychopharmacologyReview Date: 2008-06-29
I will certainly recommend it to anyone who wants a simple yet thorough coverage of the material for clinical puposes.
R. S. Ellecom, Psy.D, Dr.P.H

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will use this book for yearsReview Date: 2008-11-28
Handweaver's Pattern DirectoryReview Date: 2008-07-30
Thanks,
Happy Weaver
The Handweaver's Pattern Directory Review Date: 2008-06-22
Weaving- 4 shaftsReview Date: 2008-05-04
Clear diagrams with photographs of the actual weaving item.
A must-have book at one's elbow when weaving.
Color galoreReview Date: 2008-04-12

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Tried and TrueReview Date: 2008-11-17
Quick and ThoroughReview Date: 2008-09-30
fast service!Review Date: 2008-06-14
Harvard Dictionary of Music - a MUST Review Date: 2008-06-09
Highly recommended!
Explains difficult concepts remarkably clearlyReview Date: 2008-08-09
I remember after having bought the book, that whenever I needed to find out something, it would give me what I needed almost without fail. One example of this occurred on the day I wanted/needed to learn how to read and understand figured bass (having never looked into this before). I was doubting that the Harvard would give me what I needed, as it seemed on the surface to be so very complicated. Was I ever wrong! After reading the Harvard entry, I was reading through and playing Corelli on my keyboard sequencer (albeit slowly) within about 15 minutes. Although I had also conversed with a friend who was a composition major, that was for no more than a minute or so.

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the sample stories made me BAWLReview Date: 2003-04-04
Why should you buy this book?Review Date: 2000-05-13
Why should you buy this book?Review Date: 2000-05-13
I bought several more. It's wonderful!Review Date: 2000-05-01
Not just reading for the eyes and mind. But for the heart..Review Date: 2000-05-27
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One of the bestReview Date: 2008-10-22
Now that I actually am an editor, I know that what she says is true. Editors and publishers really do want to find good materials for their company to publish. They are not the enemy.
Really, this is a very helpful and encouraging book for writers.
A superior how-to bookReview Date: 2007-09-06
If you have written a manuscript...Review Date: 2004-07-14
Judith really knows her stuff. This is an excellent place to start brainstorming, even if you think that you have "seen it all". Kudos to Judith for sharing her knowledge. As a published author of several books I KNOW the challenge of marketing to the public - and publishers - that each book brings. Keep a copy of this close by and reread it often. You won't be disappointed.
Dusty White
Author of How to Get ANY MAN to do ANYTHING You Want!
Review of "How to Get Happily Published"Review Date: 2006-03-24
I recommend the book highly.
Too bad every writer hasn't read this.Review Date: 2006-12-31
Of particular note, Judith writes in her introduction (Initiation, p.7) "There's only one kind of help you shouldn't hire: A vanity press" -- and further explains this on page 88 under the title "Danger: Dead Ends".
This book is also a great resource for reviewers like myself. You will find many prospective clients.


Yet Another Gem from Mardy GrotheReview Date: 2008-11-11
Since Grothe became a voracious reader more than four decades ago, he has collected hundreds of thousands of quotations, some of which appeared in his earlier works: _Viva la Repartee_, _Oxymoronica_, and _Never Let a Fool Kiss You or a Kiss Fool You_.
_I Never Metaphor I Didn't Like_ follows the same format as Grothe's previous books. The introduction acquaints readers with the figures of speech included in the book. Grothe clearly explains the similarities and differences between analogies, similes, and metaphors, and he recounts their earliest known appearance in history. His explanation is perfectly seasoned with illustrative quotations.
The body of the book is divided into fifteen chapters, each of which includes analogies, similes, and metaphors on a particular theme, such as definitions, relationships, stages of life, stage and screen, politics, sports, and -- of course -- the literary life. Again in the format of his earlier books, quotations included in the first part of each chapter are enhanced by discussion and historical anecdotes. It is interesting to see nearly identical quotations from widely separated contemporaries or to see various ways that a similar idea is expressed -- the idea, for example, that love is mental illness. Equally fascinating is to see the wide range of things to which one other thing can be compared. Love, for example, is compared to a cigar, a snowmobile, measles, a game of poker, and dozens of other things. The latter part of each chapter presents additional quotations, usually without explanation. The book concludes with an author index.
Grothe advises readers to read the book slowly, as one would amble through an art museum, "taking the time to savor the observations and to admire the skill that was required to create them." Once we have tasted these morsels, it's nearly impossible to resist the desire to share them. Here are a couple of my favorites:
Laughter is the shortest distance between two people. --Victor Borge
Modern English is the Wal-Mart of languages: convenient, huge, hard to avoid, superficially friendly, and devouring all rivals in its eagerness to expand. --Mark Abley
Grothe's explanations and quotations would serve to instruct and inspire writers; however, parents and teachers might want to monitor young people's use of the book since -- especially in the "sex" chapter -- some body parts and functions are named and described.
I am glad that Dr. Grothe has found such an effective way to share his collection of quotations with the world!
Relationship Is Like a SharkReview Date: 2008-10-13
Once a Big Man on Campus (BMOC) Dr. Mardy Grothe took a dramatic approach to self-discovery. Seeking deeper meaning for his life, he abruptly resigned as president of his fraternity, vice-president of the student-senate and from several social clubs. He even moved off campus and spent all his spare moments, not in dating or with friends but in reading Emerson, Thoreau, Camus and more.
"Life is like a ten-speed bike. Most of us have gears we never use."
- Charles M. Schulz, writing for Charlie Brown
To reinforce his self-discovery, Grothe thumb-tacked to the wall of his room his favorite quotations. That practice morphed into typing them onto his computer and continues to this day, a habit for which thousands of us are grateful. His newsletter of quotations and the remarkable stories of the people behind them is the mental candy break for many of us.
"Life is like a cobweb, not an organization chart."
- H. Ross Perot
After devouring Grothe's first three books, Never Let a Fool Kiss You or Let a Kiss Fool You, Oxymoronica and Viva la Repartee, I dove into his fourth "intellectual smorgasbord" I Never Metaphor I Didn't Like, and you will too.
"Assumptions are the termites of relationships."
- Henry Winkler
With chapters on wit, sex, stages of life, humor and the human condition, this may become the book you open to try my college professor's suggested exercise - figuring out what you really want to do. Or, more deeply, what you are about in this life you are living. His droll chapter titles include The Lights May Be on, But Nobody's Home (Insults & Criticism), An Actor is a God in Captivity (Stage & Screen).
"Luck is the residue of design"
- Branch Rickey
"Love is a kind of dementia with very precise and oft-repeated clinical symptoms."
- Louis de Bernieres, Corelli's Mandolin
By the way, my favorite story in his book begins the chapter, Humor Is the Shock Absorber of Life.
"Gratitude, like love, is never a dependable international emotion"
- Joseph W. Alsop, Jr.
The quotes in this post are culled from over 2,000 gems in his book. For those much-needed mental vacations, keep this book within easy reach on your bed stand or in your bathroom, study or kitchen.
A cherry tree in the potato patchReview Date: 2008-09-30
Seriously, this book is a gem. The historical and literary references make it more than a book of great quotes. It's fascinating reading and a terrific tool for would-be writers. Pick it up and start reading anywhere. It's harder to let go of than a hot date at the prom.
-- Greg Tamblyn, Motivational Humorist, recording artist, author of "Atilla The Gate Agent." [...]
Atilla The Gate Agent (Travel Tales and Life Lessons from a Musical Laf-ologist
Saving the World from Whiny Victim Love Songs
A Master Chef of WordsmitheryReview Date: 2008-09-25
Tasha Halpert author of Heartwings: Love Notes for a Joyous Life.
Ruined by Over ExplainingReview Date: 2008-09-24
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I've marked, highlighted and dog-earred this book and I continually come back to it as a reference manual as I am publicizing my book RIGHT TO RECOVER: Winning the Political and Religious Wars Over Stem Cell Research in America. With the advice in this book I was able to put together a marketing plan for pre-publication that my publisher is very pleased with.
Yvonne Perry
yvonneperry.net