History Books

Madame Doreen Valiente has written an excellent Witchcraft text that has stood the sands of the hour-glass.She offers a critical review of all the major famous people associated with classical and modern witchcraft.It's omnificent story-telling without any fluffy piffling tales presented.It's serious reading for any neo-pagan,who wants to expand one's Craft knowledge. From that of a mere novice to a higher level of a trusted Occult scholar. This book has more persuasive and insightful opinions on the British Witchcraft-Gardnerian traditions and customs,than any other recent English Craftbook.So i can only recommend this classical work on historical and near present British Magick.I have the original edition,with the moon priestess,around the witching midnight hour.The newer copies offer a sky-clad witch, that may turn some serious wiccans, widdershins away from it.This book is not a 'pig in the poke',short-changing the true followers of Wicca.Read the book and judge for yourself.You will not be disappointed.Also check out www.highcrossquarter.com for current information about today's British witches & wizards.

I'm always suprised when I see really great books on the Craft have few reviews compared to a lot of the "junk food" type stuff that is constantly published today. This isn't a how to book for beginners, but a great history that's set up in a dictionary type way. There's so much info and so much to learn here. This isn't just a book for practicing Witches, but for anyone interested in witchcraft. I could see this book being a great resource for anyone doing a paper on witchcraft. It can be a little dry in some spots, but not very many!

This is a great little encyclopedia on witchcraft and occult topics that relate to the pratice of both witchcraft and also Wicca. If you are looking for a good book to help expand your magical vocabulary or a great book that will help you become a more well-rounded witch, this is the book for you..... What I recommend is that you get the book and you start reading the information presented here-in. Then if you are looking for more information or updated books about any articles what you see, come online and see if you can find any specific books relating to the topics presented or look around on the web. It is easy to read and Doreen keeps your interest peeled!

Any books by this author is highly recommened!

Much Love & Many Blessings,
Thorn Nightwind

This book was so full of information from the very first page, I just couldn't put it down.It was certainly a important addition to my Wiccan library.If you want to find out what, where, and why ,this book will give you all of that .I have been a student of Wicca since I was thirteen ,and am now forty-eight ,having this book all those years ago would have definately been a blessing.

Doreen Valiente was always interested in the truely old craft. Here she gives us interesting factiods on various topics. Most concern pre-revival traditions like the witch balls, holed stones, flying ointments and the like. Also matters of historical importance like the minibiographies of the revivalists (Garder, Crowley, etc.), laws against witchcraft and some of the more famous witch trials. Several important dieties and holidays are also covered. And of course, the witches' tools. The articles are mostly 2 - 5 pages in length, so they depth as well as breadth.

Far more than an alphabetical reference book An ABC of Witchcraft takes you in and gives even an experienced witch food for thought. I highly recommend.

Bad

A. The narrative pace is just awful. I don't know what it is about this book I almost didn't make it past the first 40 pages because the begining moves so slowly.
B. The idiotic "conspiracy theory" idea regarding the Texas Revolution. Someday right minded people everywhere will be able to laugh conspiracy nuts right off the street.
Good

The book has a great deal of information regarding the beginnings of an organized abolitionist movement in this country. Garrison was the focal point for this when the movement started to move beyond isolated groups of idealists and Quakers and started to be taken seriously as a genuine force for social change.

Overall-Once you get into the book it is amazing, but you have to be in the right mood to do so.

Now a book that shows two sides of slavery that all white people were not all for slavery .Like Dr.martin luther king was saying that slavery was not about black against white ,but justice againt injustice.Because if all men and women are not free then we are all in chains.Books like this one has giving us a balance look at one of america darkest sides. But men like Garrison showed us that their were men and women that were a light of hope that all men are created equal . And being a black man I must say thank you to all the blackmen and women and white men and women of the past for fighting a fight that many of us still fight for today .And that is for an opportunity to live as we were when God created us in the beginnig as, a human being thank you.

This is the last and probably the best book completed by the late Henry Mayer.

Mayer admired Garrison, the most important leader of the abolitionist movement. In this book, he succeeds in renovating the reputation of a great reformer and activist who has often been neglected or written off as a crank.

Garrison and the abolitionists were originally hardly more popular in the North than in the South. They were seen as disrupting the Union and were regarded with suspicion for their pro-black beliefs - public opinion in the North was only marginally less racist than in Dixie. Garrison's courage and consistent refusal to trim his convictions for popular acceptance led to a career with an outsized share of controversy, oppobrium, and in several cases physical danger.

Some reviewers have felt the book is too long, and it is hefty. But the length is necessary for Mayer to give a full portrait, which shows not only the man, but also the era he lived in. In particular, Mayer writes extensively about abolitionism as a movement. Abolitionists, and Garrison himself, struggled with many problems - whether to compromise by supporting politicians whose platforms called for less than full abolition, evolving from a paternalist movement of mostly privileged whites to a movement in which free blacks and escaped slaves could play a meaningful role, and reconciling the pacifist leanings of many to their role in a war against slaveholders - that will be of interest to contemporary political activists. Mayer also shows how, after abolition was accomplished, former abolitionists seeking new causes worked for other advances, including the first stirrings of the women's suffrage movement.

Let's just get the obvious criticisms out of they way. First, the author pretty much flat out states that The Civil War was fought only because of slavery--and in the preface! Yawn. Will I ever be able to find a Northerner who can write a book that examines both sides of the conflict? I mean southern writers do it all the time. The second problem is the assertion that the Texas Revolution was some kind of government conspiracy--from Pres. Jackson on down to Sam Houston--to perpetuate slavery and continue manifest destiny. While I'm sure some men fought for those reasons, this moronic conspiracy theory about secret government shenanigans has no basis whatsoever. In fact, I would recommend the wonderful biography, Sam Houston, by James Haley. It expertly destroys that awful line of thinking that has somehow survived all these years.

But, being from Texas, I tend to be sensitive to such things. For most people it won't matter.

I still highley recommend All On Fire, though. It is very well written and researched. But most of all, it is the only real biography on Garrison worth reading. And say what you want about the author's biases, he can't muddle the fact that Garrison was one of this country's great patriots, willing to stand up to anyone to free his fellow man. He dedicated his entire life to this noble cause--and except for a few references in some Civil War books--is largely forgotten. What a shame.

William Lloyd Garrison was a man ahead of his time. Not by years or even decades, but centuries. In the 1830s he was an outspoken proponent of not just the abolition of slavery (many advocated various ways to deal with the South's "peculiar institution"), but called for the immediate abolition of slavery with complete and full civil rights for African-Americans. He dreamed of a time when a black woman might succeed a black man as Secretary of State a decade before the Supreme Court ruled that blacks were something less than human in the infamous Dredd Scott decision. He was also an early advocate of women's rights, labor reform, temperance and civil disobedience, as well as an outspoken critic of organized religion (Garrison was what we might today call a fundamentalist "born again Christian" who recognized no formal church other than Christ's teachings).

Given Garrison's role as founding father of the abolitionist movement, his passion for the cause, longevity in leadership and terminal impact on the greatest political issue of the nineteenth century it is puzzling that he has left such an obscure historical legacy. As author Herbert Mayer notes, Martin Luther King Jr. cited Gandhi, Thoreau and the Gospel as his inspiration and motivation in the Civil Rights movement with no reference to the man whose peaceful agitation did more to eradicate bondage than any other -- and who in turn may very well have been Thoreau's inspiration in writing "Civil Disobedience."

So why the obscurity? Mayer's biography does little to address this paradox. In fact, his book makes Garrison's general absence from the mainstream of American history all the more tenebrous. The man that emerges from the pages of "All on Fire" is a moral giant, a crusader in the purest and best sense of the word, who risked -- indeed, welcomed -- verbal and physical abuse, a life of indigence and scorn, all in pursuit of a truly noble cause. Garrison grew up in New England and never traveled further south than Baltimore until after the Civil War, yet he dedicated his life to the abolition of slavery with an intensity and zeal that surpassed dissident southern whites (such as the Grimke sisters) and even some blacks that had escaped from bondage themselves. Because of his central role in establishing and leading the cause, "All on Fire" is, as the full title suggests, as much a history of the entire abolitionist movement as it is a biography of its leading agitator.

However, a close reading of "All on Fire" also reveals a hidden side of William Lloyd Garrison that Mayer, unfortunately, never fully explores: a man of extreme ambition, vanity, and conceit. Garrison fought tenaciously to keep himself at the front-and-center of the moral movement he came to regard as his own. One senses that the fame and notoriety he gained by his agitation came to mean quite a lot to him. In this sense, Garrison reminds one of a contemporary political gadfly increasingly enamored of his high-profile image: Michael Moore. Perhaps Garrison's attraction to celebrity never fully outweighed his commitment to the ultimate prize of freeing three million humans from bondage, but it certainly meant more than the pious Christian in him would have liked to admit -- and certainly more than biographer Mayer is willing to concede. Again and again throughout the narrative Garrison experiences a painful and personal falling out with some of his closest friends and coadjutors: Frederick Douglas, Wendell Phillips, the Tappan brothers, etc. And time after time Mayer attributes the rift to simple misunderstandings or the result of the stress and pressure of the times. That Garrison might have been something less than the Galahad on ante-bellum America is left unexplored.

Nevertheless, for anyone with a desire to know more about America and especially to learn about a man that was once one of the most controversial and well-known figures of his century, only to sink to near anonymity, this National Book Award finalist can be highly recommended.

I read these books and decided to donate this set to each of the four high schools in our area from our Federated Republican Women's Club Literacy Program. This is a set I suggest you buy for your family library. Written by William Bennett, former Secretary of Education and author of The Book of Virtues, it is our country's history in a brief and non boring form. It is a great starting point for anyone wanting to familiarize himself with events from our country's past. It's readable history written by a patriot.

Mr. Bennett has a gift for making history come alive. It is very interesting and enjoyable to read.

Hi I highly recommend reading these american history books to ANYONE! The books are well written naratives of the United States unique and special place in history. While not bashing America as the great satan they at the same time the remain accurate in pointing out this nations flaws, which for the most part seem to consistently get righted. Evil flourishes when good men do nothing. ENJOY!!!

This series of texts should be required reading for all American children of high school age.
The writing is first class and the entire presentation flows in a professional, polished way. An excellent read.

I just finished Volume 1 and am amazed at the history I was never taught in public school. It gives a balanced view of facts and tells stories in an engaging way and shows the good while not hiding the poor choices that we made as a nation becoming. The characters were presented as real people wise and not so wise. We do live in the greatest nation on earth and can learn much from the deeds and misdeeds of those who gave much that we can enjoy the liberties of today. May we never forget and always be. Thank you Mr. Bennett. Looking forward to beginning Volume II.

Now that my mother needs others to cook for her, I look for ways that I can prepare a meal ahead that will bring back memories of the "Good Old Days". I still follow her dietary guidelines, but re-introducing recipes from her hey-day makes her smile, and gives her a welcome change of pace. One of her favorites from this cookbook has been Johnny Marzetti, but I use Baby Portabela mushrooms instead of white mushrooms, and my mother wants double the amount of mushrooms. For my mushroom-hating mother-in-law and cheddar-averse sister-in-law, I remove the mushrooms and saute red and green bell peppers instead and switch to colby cheese. For DH, I increase the extra lean ground beef and use pepper jack cheese. These variations are economical, not too spicy, but tasty. They bring a smile, and take some of the pressure off my mother's care-givers. This cookbook lets me recreate the "Good Old Days." As always, it is my prerogative to update to meet dietary needs.

I love to cook and eat. I have loads of cookbooks. This is the best book I have seen that captures what my parents and grandparents ate and taught me to eat. Beyond that, is chronicle of the food that became available and why and where they originated.
It should be considered a history od 20th century foods a s well as a cookbook. Loads of comfort recipes, as well as those that are now considered classics, never to be deleted. Worth purchasing if you are a baby boomer, you will love it.
DOC

It is a good book to find popular American recipes. Cookies and quickbreads are delicious, and my husband likes the casserole chapter. As I was born and raised outside the U.S., the tidbits about American culinary history in the book are very fascinating. I had to try exotics like soup mongole (a Campbell combination soup), and I admit it is pretty good. The ethnic recipes that entered American mainstream are often Americanized, but it should not be surprising because it is the American Century Cookbook after all.

This book is a treasury of true American cooking, with the recipes our mothers and grandmothers loved,and that make fond memories for us. Some are still favorites for family and entertaining (Pineapple Upside-Down Cake, Stroganoff Casserole), others beg to be rediscovered (Imagine! Coca-Cola Salad), all provide fascinating reading, with their accompanying histories, orginal ads and illustrations. "American Century" has rapidly become one of my favorite cookbooks, both for browsing and for adding to my collection of recipes that please and amaze.

I use this book as a reference guide for my high school American History and African American Studies classes. Everything in the world seems to be here including an old favorite from the 1960s, 'Puree Mongole.' This cookbook is easy to read and most recipes are simple to follow. The best part for me, as a Social Studies teacher, is the gem of the history lessons and time lines associated with all the food preparations. A real pleasure and a book that is priceless if you like the history of American cuisine.

Dr. Roux is an authoriry in the field. He lived for several years in the Middle East (Syria, Lebanon and Iraq). Although he is a medical doctor, his interest in ancient history, and the many years he spent in the Middle East provided the learned author with a pragmatic experience and first hand access to documents and valuable raw material. He used them in this book. His original research in Southern Mesopotamia and more precisely his SUMER series of articles that appeared in la Revue D'Assyriologie won him admission to restricted circles of privileged archeologists and Assyriologists. ANCIENT IRAQ is one of the best and most authoritative books ever written about the ancient civilization and culture of Iraq.

The ultimate reference and final word on the vanished civilization of Iraq. It encompass all the aspects from economy and culture to history and religion. It s a universal mini-encylopedia in all its splendors!

Georges Roux has published a very easy and accessible history if Iraq, a country of endless fascination. The book is about the inhabitants of Iraq from the Stone Age, some conclusions about the unwritten period when the region was coming into it's own, the Sumerians, Mesopotamians, Assyrians, and the Babylonians; just to name a few of the cultures. You may think that knowing the Iraqis past may not be of importance, but it goes a long way to explaining why they are so fiercely proud of their history and culture, even before the Muslim faith swept the area. Roux combines archeology with accepted history, their myths and religions, and makes the past truly come alive. You have a pretty good sense of the wars, the faith, and the attitude of the man on the street (sometimes) from this book. Sure, maybe it's a little out dated, but it is not about Iraq's recent history. Now, while the general public may not like it, those with an interest in Middle Eastern history probably will.

I echo the previous reviewers -- this is a great book. One volume contains a clear discussion of the rise of urban life and all the peoples who participated in it.

William McNeill in Plagues and Peoples reminds us that cities are population sinks. They require a hinterland to supply necessities including regular infusions of people. But the plains of Mesopotamia are a fairly hostile environment; the best land is located in the hills where timber, game and clean water are available. The logical conclusion is that the flatlanders were forced there, expelled from the hills, and that they grouped in cities for defensive purposes. This grouping behavior is universal among prey species. McNeill: "Man is to man as predator is to prey."

It was organization that allowed the ancient cities to prevail. Strong central governments arose, backed by a robust religious establishment, sustained and protected by their military.

Sounds familiar, doesn't it? America's military absorbs a lot of our treasure and our religious establishment is a central element in our strong central government -- our presidents swear their oath on a bible.

After 5000 years we can still relate to the peoples of ancient Iraq and appreciate their problems. We're living them today.

How this story came to light is itself another great story, the history of archeology in the area. All this is nicely summarized by the author. My The Cultural Atlas of Mesopotamia and the Ancient Near East (Cultural Atlas of) complemented my library text of the 1964 edition which had arcane marginalia and maps razored out.

I try not to think of tank battles out in the desert, using the ancient mounds as defilade against armor-piercing rounds. Who knows what has already been pulverized and lost forever?

This extensive study gives an overview of Mesopotamia from pre-historic times till Christian era. The main focus is on political history sidestepping into architecture, culture and socio-economics. So be prepared for an endless succession of Sumerian, Akkadian, Kassite, Assyrian, Chaldaean alpha-males waging war to expand empires, defending their turf, erecting buildings and statues to celebrate their grandeur and fragile little egos. To me at times it was a bit too much and too tedious. No problem, I just skipped a few centuries or so!
Georges Roux deserves a 5-star rating for his work but I only give the book 4 stars because the publisher and editor should have done a better job balancing out the material. Cutting some of the political material, and expanding on art, literature, science etc. (It would have been a good idea to include more translations of original texts). They also could have provided better graphic and photographic material and organized it in a better way. If they would have done that this would have been a breathtaking classic.
Having said that the book gives a thorough account of some 8000 years of history in Iraq. I especially was impressed by the scope of vision and depth Mr. Roux possesses. He is able to provide ample insight in the developments from pre-historic hunter-gatherers to the first empires and their inner workings. Showing an extensive knowledge and control over the material. So read this book, but you are going to want to have books like Art of the First Cities: The Third Millennium B.C. from the Mediterranean to the Indus (Metropolitan Museum of Art Series) and S.N. Kramer History begins at Sumer and others lying next to it.

Provides great supplemental information to better understand the scriptures in the times in which the many books of the bible were written. It contains interesting biblical trivia.

Monumental! Awesome! Clear and concise for studying the historical surroundings of the Bible. HIGHLY reccomended!

Right now my daughter is in that inquisitive state of mind and it seems to be feeding her interest. It plays right into the fact that the old testament is a foreshadow of the new testament. So, therefore, it helps open the scriptures to us for a deeper understanging. Good investment!

Im am very pleased with this product. The apperance quality is great. In addition, it provides valuable insight and great historical information. It provides an historical context to go along with the word.

This study bible focuses on history and culture in the bible. I recommend this as a reference tool rather than as your main study bible - partly because the notes focus on archaeology rather than theology and partly because it's very thick (not portable). Fun stuff though and sheds new light on scripture. Moderate & comprehensive.

this is the best and most easily understood bio of St Augustine, I love it.

This is an excellent scholarly biography of Augustine of Hippo. Peter Brown gives a thorough and balanced treatment of all of the important aspects of Augustine's life, thought, and historical context. I personally used this book as my set textbook for an independent study course I took on St. Augustine when I was attending university.

Brown does a very good job of summarizing important philosophical and theological concepts that are central to understanding Augustine's significance to the history of Christianity.

However, despite my very positive appraisal of this book, I feel that this might not be the best choice for people making their first entry into Augustine.

Augustine's is a severe and forbidding character. His intellectually rigorous reasoning on(and harsh views of) salvation and grace made him an inspiration to Calvin and the Puritans. But gloomy though his view of human nature might be, Augustine was intense and passionate, a theologian and philosopher with a poet's sensitivity to natural beauty and the use of language. This books puts the reader in Augustine's mind and life: there is the young man dedicated to an idealistic pursuit of truth,surrounded by admiring friends and family; later, his imposition of that truth on the all-too-human structure of the early Christian church will be fraught with challenge. Augustine knew Rome and Roman Africa in their glory days; he died as Africa fell to Vandal invaders who would impose a century of brutal rule. Peter Brown brings the tumultuous period in which Augustine lived fully and comprehensively alive; he makes us one with a brilliant, uncompromising, surprisingly compassionate human being.

This a revised edition of a very good biography of St Augustine of Hippo. Although I am in the mist of reading this bio I find the writing inviting and histology very well done.

Peter Brown's AUGUSTINE of HIPPO is epic study of the adventure...the spiritual-intellectual ODYSSEY...that is Life of Aurelius Augustine,Saint and uber-Father of the Christian Church in the West. Brown's peerless biography details(36chapters;437pp)a life of towering intellectual genius from birth in AD 354 in Thagaste,Province of Northern Africa SPQR ;until his death as Bishop of Hippo in AD 430.His education is sweepingly arrayed ~beginning in Carthage as orator and magister;his thorough indoctrination in Manichaeism; his meeting with St.Ambrose and immersion in philosophy of Platonist...the birth & death of his brilliant son,Adeodatus,"gift of God"..;the everlasting presence/influence of his mother,Monica; the epiphany cited in THE CONFESSIONS,"to take and read(Biblical exhortations of St. Paul)"followed by his Conversion/Baptism and quick-fire Ordination as Roman Catholic priest;and almost-instant elevation to Bishop. This prelude is followed by Augustine's unsurpassed career as The West's first & premier existential-psychologist:THOU HAS MADE US FOR THYSELF LORD; AND OUR HEARTS ARE FOREVER RESTLESS UNTIL THEY REST IN THEE; and ironic humorist~LORD MAKE ME PURE...BUT NOT TODAY. As well as arch-foe of anti-Catholic heresy~Donatism; Pelagianism;and the Occult(with which he was expertly familiar having been 10 year Initiate therein).

Augustine's CITY of GOD is not only the first consummate philosophy of History (surpassing Herodotus "then";and Hegel/Spengler & even Marx "now" in effect on history. CITY of GOD shaped the LOGOS,world-view of Western Man for 1000 years/entire MIDDLE AGES(ca~AD 476-AD 1517).Austine wrote catechisms ENCHIRIDION);treatises on Free Will;predestination;and is formulator of the Christian concept of ORIGINAL SIN.Augustinian theology l comprises(ironically)most fundamental notions of Protestant Reformers. Catholic Church champion St.Thomas Aquinas is -as-indebted to him as to Aristotle in framing THE SUMMA THEOLOGICA.


Peter Brown's new St.AUGUSTINE of HIPPO is not so much revision but carefully written...in modus of Augustine..reflection on what he had once written.There is brief preface.There is extensively documented epilogue comprised as New Evidence;& New Directions(pp441-520).There is expanded bibliography & index.The 1967 edition is 463pp;the new is 538pp.
Any student of Augustine knows that with him "more is More. Whether 75pp mas is MORE, the reader will of course determine.Brown's book is the classic,unlikely to be surpassed,study of a genius in the service of God,SERVUS DEI. Any serious student of theology,philosophy;or history of Ideas must confront St.Augustine of Hippo.This profound, mythology-like masterwork is not the opus to start with.But when you're ready "to TAKE & READ",it is matchless story-telling that is worthy of the unique,perhaps most remarkable,QUEST for God & Truth that a great and gifted man ever committed his life toward. (777 stars)

Learn from a guy who took a coffee retailer from 14 locations to over 3,500 in just a few years and created the momentum for the Starbuck's Brand. One who glamorized a cup of coffee and got America to culturally change and willing to pay over $4.00 for something they previous purchased for a under a $1.00. A huge shift in what is possible. This is a great read for those interested in leadership, strategic thinking and knowing your demographic. Good enough to pass on to a friend or colleague, but better kept as a resource for future projects.

Rubinfeld is one of the masters in the retail locationing process. I own about 50 books in English and German on retail management, but none has included the expert advice on the very specialized retail locationing process. At least not compared to Rubinfeld's understanding. Both from a very strategic point-of-view and down to the nitty-gritty details of the legal agreement.

Rubinfeld's experience from Starbuck's rapid expansion in the 90s is very helpful, but he also adds a lot of other interesting retail cases from his work as an independent consultant.

The book's website includes very interesting checklists, but is not as impressive as you would expect based on the references made in the book.

The title's focus on "Expanding your business ... across the globe" is misleading in my opinion. Rubinfeld's advice hardly crosses the Atlantic nor the Pacific Ocean. But if you are interested in his ideas and concepts, you'll soon see that it doesn't matter. The principles remain the same with some adjustments for local responsiveness...

Being a chairman of a small retail chain, I have already put the author's advice into practice in the negotiations for a new retail location. They are easy to follow.

I also highly recommend the book's excellent chapters on retail chain financials. It is one of the first books that clearly distinguish between retail chain earnings and store earnings. Rubinfeld's focus on having a robust proforma economic model is key - also in my experience. And this is irrespective of whether you own all the stores yourself or also include a franchise system.

Peter Leerskov,
MSc in International Business (Marketing & Management) and Graduate Diploma in E-business

Rubinfeld has credibility, being the person who commanded the domestic and global expansion of Starbucks. Here, Art Rubinfeld gives very specific advice on not only the "what" but the "how." His well-rounded and varied background has has enabled him to perceive things the way he does and then implement his ideas. He worked as an architect and as a construction manager. Later as Brand Development Consultant for Adidas and Washington Mutual Bank, prior to joining
Starbucks. He took Starbucks From 100 stores to over 4,000
worldwide. The concept of Starbucks is, and has has been unique. Who thought, back in the early 1990s that this new coffee outlet would do what it has done? I didn't.

Rubinfeld presided over and directed the Starbucks corporation's
growth in the 1990s, but he's also served as an independent
consultant for many other companies, so this adds to a more
multi-dimensional level of knowledge and numerous experiences of which to draw from. He specifically sites successes - and failures - with specific and detailed examples. Because of his background he can apply theory and also apply actual practice: from upper-lever strategy to front-line consumer. ( E.g. the 80:20 rule.)

Another concept: location plus people. The emphasis is on the
concept of retail and retail expansion, and the author doesn't stray from this as the foundation. Even of course, down to the store design which (Starbucks contains elements of the natural Earth, and presents the entity of the coffee bean and it's progression to the cup of java you get in-store). The complete retail puzzle involves many pieces. Strongly integrated throughout this book on retail is the concept of brand.

This book is categorized into 4 categories, with each category having a couple, to seven chapters. The Chapters zero-in on such areas as creativity, and customer loyalty; finding the best locations for your brand, management, staff and organization, for the big or small operations; implementation (translation: doing it). How to adapt, and continue to being dynamic and change, to maintain your customers. One useful term is what Rubinfeld calls "ideation." This is the
creation of new ideas. In the changing market place, this is the corner stone separating those who stay, from those who fade. Lots of proven ideas and concepts in this book.

Author Rubinfeld took Starbucks to its place in retail dominance by creating a brand identity, yet assuring that stores did not have a "cookie-cutter" feel to them. The author points out for retailers, the store is the experience, and this is key to estabilishing a foothold. The way Starbucks stores were put together allowed them to be located even in historical building and other places where a normal outlet might not be desired.

The book doesn't just cover marketing strategy. It also discussing hiring the right team, and how locations are chosen. This information is golden.

Chapters include
* Make No Little Plans--core values, first store, maximizing retail experienc

* Go Long: blueprint for execution

* Own Main & Main: location, hot spots, how to grow rapidly without stumbling

* Push the Envelope: Path to Growth

Can't think of another book that outlines how to get to mega-success in retailing as well as this one.

“Who doesn’t want to run his own business? Who doesn’t want to have her own store? If you’re young, you think about it from time to time. If you’re older, you wish you had opened that little shop before the kids came – or you plan to open it when you retire. We all want to control our destiny. We all want to express our creativity. We all want to build something that will last. But how do you start a retail operation? That’s the question I am most often asked. How do you create a going concern, one that will grow and build long-term value? That is another common query. ‘Built for Growth: Expanding Your Business Around the Corner or Across the Globe’ answers these and related questions (from the Introduction).”

Arthur Rubinfeld, the architect behind Starbucks’ expansion, helped build Starbucks into one of the world’s top brands, says that ‘Build for Growth’ distills what I have learned into a comprehensive view of what it takes to develop a winning retail concept. This shows you:

• How to combine core personal and company values with your business expertise to create a meaningful brand.

• How to creatively craft your on-the-street retail presence to capture the essence of your brand and develop customer loyalty.

• Hot to identify the best locations for your concept.

• How to build your management team, organization, and systems – whether you want to have one store or 1,000.

• How to systematically and aggressively execute your plans.

• How to successfully operate your business to keep customers coming back.

• How to innovate and renew your brand.

In addition, he says, “Other books deal with one or two of these topics, but none has taken a holistic approach to retail development, combining theory and practical ideas to cover the entire scope of what it takes to succeed in retail.”

In this context, this invaluable book has been organized into sections based on four fundamental principles: (1) Make No Little Plans, (2) Go Long, (3) Own Main & Main, and (4) Push the Envelope. Each of these sections has covered a major aspect of retail strategy, in order in which you will normally experience them as you grow your business.

I highly recommend.

This is the fourth book in David Macaulay's series of how things in history were built. In both text and detailed drawings, the author describes the planning and construction of a typical castle and adjoining town in thirteenth-century Wales. In 1283, Kevin le Strange was named Lord of Aberwyvern in Wales by King Edward I of England. While Lord Kevin's castle is imaginary, its concept, structural process, and physical appearance are all based on several castles that were built to aid in the English conquest of Wales between 1277 and 1305. The town of Aberwyvern is also imaginary but is drawn from descriptions of towns founded in conjunction with castles in Wales during that time.

Anyone who enjoys learning about the Middle Ages will like this book. The description is sometimes technical but is written so that young children can become familiar with the terms, and the marvellous illustrations are very helpful in visualizing what is being done. From the choice of location, through the building of the walls and the inner ward, to the completion of the castle and the establishment of the surrounding town, the reader will follow, step by step, Master Engineer James of Babbington and all his workers in their labors. The story ends with a visit from King Edward, followed by an attack from the Welsh under Prince Daffyd of Gwynedd whose defeat leads to the decision by the Welsh to end their resistence, although the complete "conquest" did not occur until 200 years after Edward's death. This book won a 1978 Caldecott Honor award.
REVIEWED BY: Wayne S. Walker

My 13 year old and I read this book together. He absolutely loved reading about the history and building of the castle. He has another larger DK book on Castles and as we read told me about his previous knowledge on the topic we were reading about and expanded our discussion. The images (drawings) being b/w are a perfect match so that details of the castle stand out. After reading this story, we watched the accompanying PBS special Castle by the same author. The movie is s a perfect tag-a-long going into further details and highlighting real castles and showing the details that were discussed in the book. To follow up on the book/movie, my son is now building his own brick castle. We ordered a kit and it includes everything to make little bricks from molds and then directions on exactly how to build the castle. I highly recommend purchasing the book, movie and castle building kit together if you or your child is interested in castles and/or medieval studies. All three provide great discussion, for both visual and auditory learners as well as a hands-on experience.

We bought this book for our four year old who always wants to know how things work. He, and his Daddy are both fascinated by this book. It is a work of art, and a historic fictional work in one. The pictures are all in black and white, but the line drawings are incredibly detailed. This book will be a favorite in our library for years, and I can see him reading it to his kids one day.

After reading this book, I gave it to my grandson for Christmas and he is enjoying it very much. It is interesting not only to him but to his father as well. It really makes history and social progress come alive.

I remember reading this book back when I was in Junior High and High School. I'm 30 now (ugh!) I have always been fascinated with history (especially why folks did what they did when they did it) and while characters are fictitious, the design and building practices as well as the situations involved in the story are truly as it happened. The pictures are highly detailed such that you almost feel like you leap into the pages of the story. I primarily purchased this for a bit of nostalgia but would highly recommend this product to anyone who might be interested.

This book was given to me when I was nine, and is a long-standing favorite. I'm now in my late teens, but every November I read it again for old time's sake around Thanksgiving, and every year I love it. It speaks many truths about life in general, and Constance is an engaging and highly relatable character. I looked online out of interest to see if it was as widely read as I thought it should be, and thankfully it appears to be. This book would make an excellent gift for a young girl; it is gaurenteed to be a book she will read over and over again and always hold a special place in her heart.

I picked up "Constance" somewhere - I have no idea where, but my copy is old and yellowed and falling apart. I read it and fell in love with it. I must say - my old copy has a fantastic cover and I much prefer it to the one depicted here. But that's by the by... =)

I'm teaching my (7th grade) son the 1600-1850 time period this year and was able to pull "Constance" off the shelf and introduce him to its delights. It has been the ONLY book he has begged me to continue to read to him outside of planned school reading times. WOO HOO! It warms the cockles of this mother's heart. We've laughed at the funny bits, sobbed our hearts out at the sad bits, and marveled how these people, with their numbers decimated that very first spring, worked together to make a successful community.

We'll be finishing the book tomorrow. I drove him bananas by reading the first sentence of tomorrow's reading, telling him WHO proposed but NOT what the answer or consequence was. He says I'm an evil mother. =D I laughed with joy at his enthusiasm for the book.

This is one of the books that stays in your heart. I first read this some 30 years ago, loved it, re-read it several times, lost track of it, found it again a couple of years ago, and -- surprisingly enough, since I certainly can't say this about all the books I loved when I was in my early teens -- I still loved it. Constance, as she is written in this story, is a very real person to me. I don't know if the real Constance Hopkins was anything like the one in this book, and I don't really care, but Patricia Clapp has done an excellent job here of making two-dimensional history come to life.

I got this book on a trip to the East Coast when I was ten years old and fell in love. It was my favorite book during all of my early teen years; and though I haven't read it in years, I think it will always hold the place in my heart as my favorite book.

I read this long before I knew a key fact about Constance Hopkins, and I thought it was terrific. Of course, I still do. The tone of high spirits forced into apparent submission is perfect. I do think the cover illustration on the Beech Tree edition is awful; the cover on the Dell edition is far better.

Key fact: she is my nine-times-great-grandmother. (Patricia Clapp, the author, is also descended from Constance.) I have dug around in other books and on-line sources about Plimouth Plantation, and the historical facts are dead-on. I don't at the moment remember whether "Constance" mentions that her father was not a Puritan, Dissenter, Separatist; he came not for religious reasons but because he wanted his own farm. Constance, her husband Nicholas, and her brother Giles left Plymouth for the same reason in 1644 -- and also because they were fed up with the Puritan oligarchy in Plymouth.

So her family represents, in many ways, the American quest for independence and farmland -- the Jeffersonian ideal of the free citizen. (Constance's descendants were still farming as late as 1940, though my father left the farm in 1921, finding farming a new form of tyranny.)