Web Books

I love this book! I am only 28 and I can't remember for the life of me all my passwords, user names and id's, so this was perfect. I looked into other password books here on amazon and this one got the best reviews, so I thought I'd give it a shot. Definitely would buy for friends and family!

I like this organzer - it's sturdy, and looks just like a black spiral journal, so it doesn't scream it has all of your passwords inside. It serves it's purpose; if I didn't have this, I wouldn't use a regular journal or notebook for my passwords. But because it has the alphabetized tabs and specific spaces for website, user name and password information, it's easier to remember to put it all in one place. Good purchase, although I feel that at $19.95, it's much more expensive than it should be.

I cannot compare this to similar items of other brands, since this is the only one I have ever purchased. However, I can say that I am entirely happy with it and wish that I had purchased it much sooner. It takes all the hassle out of remembering passwords and user names to various websites - something that was the bane of my internet activities for a long time. It has a nice spiral binding and a hard cover and is perfectly suitable for my needs.

This was a very nice book but was too large so I returned it for a smaller one.

I purchased two of the Internet Password Organizers through Innovention Lab- one for myself and one for my husband. He really needed one because every month he forgets his user names and passwords for online bill paying. I needed one to replace my Journals Unlimited brand Write It Down series "Email & Websites: An Online Journal," which I had outgrown (it only has one page for user names and passwords). I was surprised by how fast Innovention Lab shipped out my purchase (purchased online on a Saturday afternoon and rec'd on Wednesday afternoon), and was happy that they give you a USPS Tracking Code to see where it is. I was happy with the minimum (eco-friendly) packaging- only a cardboard box with brown kraft paper used as padding. They also included a baggie with two pens, as well as a couple of business cards with a 10% off discount code to hand out to friends and family. I have begun to use mine and find that the tabs are sturdy and printed on both sides. My only complaint is more of a personal preference- I am not a fan of spiral bound books, and would have preferred a sleek binding similar to those seen on Moleskine notebooks. Either way, I look forward to using this notebook for a long time, and just hope my husband gets into the habit of using his! =)

Had to consult the manual only once and found what I wanted. This manual is just about the only option should anyone need any help and prior to any calls to customer service.

No question this is the must have reference for mac products...bought the iPhoto and OSX Leopard manuals together...shipped fast too.

David Pogue has always been a favorite of mine. I have his earlier books on Apple OS-X 10.3, 10.4 and 10.5 and always found them to be very useful. The key to this type of book is in the index. You don't read a book of this nature, but instead you pull it off the shelf when you have a problem and for this the index is crucial. You need to find an immediate reference for your problem there in order to locate the solution and in this regard David Pogue has always been tops.

I can highly recommend this volume as well as the OS-X Missing Manuals by the same author.

Packed with great information, well organized and presented in a humorous fashion. I keep it right alongside my computer for reference.

iPhoto '08 is very useful for newcomers to iPhoto. One surprising, to me, plus is that the book actually begins with a couple of chapters that are photography tutorials that are helpful without being too technical. I think this 'missing manual' can help many get the most from their use of iPhoto '08.

Not only does the author write well and explain concepts expertly, but from the effort she expended in putting together the instructional materials that readers can download to follow her along for the "hands on" parts of the book, one could tell she understands very well what readers need from a tech book writer!!

Great tutorials and help on author's website. Definately a book for someone who needs to start from the beginning!

I purchased this and Lowy's book on WCF. Of the two, I'd say this is the one that will make WCF real to blue collar developers. More technical books need to be written this way. The author does an outstanding job of describing the pieces and parts of WCF from a functional standpoint before leading the reader through simple step-by-step exercises. These do a solid job of reinforcing the theory. I normally blow off working through sample code in technical works, but with WCF, it really helps to explore some of the nuances to things like serialization, callbacks and security. These are best appreciated by doing hands-on walkthroughs and fortunately, the author has provided very good examples in the companion download.

Lowy's book is good for different reasons, but I feel far more conversant in the WCF area having read and re-read Bustamente's book. Lowy's is a nice companion and it goes deep into stuff that, unless your current project really needs it, you'll brain dump in two weeks. Quote Lowy at swank cocktail parties with the hoi poloi, but use this book when you want to gain a solid understanding of this thing we call WCF.

Bustamente writes clearly and to the point. Git r' done types like me who are interested in exploring the functional without getting lost in the minutiae will appreciate Learning WCF.

This book is not about SOA although the author does touch on some basic premises governing what it does for the enterprise. Unlike Lowy, there weren't any real groaners about how SOA is going to replace OO and end world poverty. OO maybe got 30% penetration among software developers in formal polls. (As an informal measure, go into any MS shop and check out how many OO diagrams are created by devs in their work and you'll see what I mean. Most MS shops won't even spend money on third party modeling tools.) SOA isn't going to do any better and it addresses a different set of problems than does OO. Bustamente gives developers a solid grounding in appreciating what WCF can do while leaving all the fluff about "paradigm shifts" and what-not for others.

I am very happy with this book: it's easy to read, the structure is very intuitive and logical, and everything you need to know is covered. If you're just starting with WCF and you're looking for an excellent resource on the subject, look no further.

This is a very good book to get started quickly with WCF. Specially useful are the setup instructions and the section on hosting, which can be big gotchas with new technologies like this one. The section on security is a nice touch.

Here is the table of contents in case you are wondering:

Chapter 1. Hello Indigo
Section 1.1. Service Oriented Architecture
Section 1.2. WCF Services
Section 1.3. Fundamental WCF Concepts
Section 1.4. Creating a New Service from Scratch
Section 1.5. Generating a Service and Client Proxy
Section 1.6. Hosting a Service in IIS
Section 1.7. Exposing Multiple Service Endpoints
Section 1.8. Summary
Chapter 2. Contracts
Section 2.1. Messaging Protocols
Section 2.2. Service Description
Section 2.3. WCF Contracts and Serialization
Section 2.4. Service Contracts
Section 2.5. Data Contracts
Section 2.6. Message Contracts
Section 2.7. Approaches to Serialization
Section 2.8. The Message Type
Section 2.9. Summary
Chapter 3. Bindings
Section 3.1. How Bindings Work
Section 3.2. Web Service Bindings
Section 3.3. Connection-Oriented Bindings
Section 3.4. One-Way and Duplex Communication
Section 3.5. Large Message Transfers
Section 3.6. Custom Bindings
Section 3.7. Summary
Chapter 4. Hosting
Section 4.1. Hosting Features
Section 4.2. ServiceHost
Section 4.3. Self-Hosting
Section 4.4. Hosting on the UI Thread
Section 4.5. Hosting in a Windows Service
Section 4.6. Hosting in IIS 6.0
Section 4.7. IIS 7.0 and Windows Activation Service
Section 4.8. Choosing the Right Hosting Environment
Section 4.9. Summary
Chapter 5. Instancing and Concurrency
Section 5.1. OperationContext
Section 5.2. Instancing
Section 5.3. Concurrency
Section 5.4. Instance Throttling
Section 5.5. Load Balancing and Failover
Section 5.6. Summary
Chapter 6. Reliability
Section 6.1. Reliable Sessions
Section 6.2. Transactions
Section 6.3. Queued Calls
Section 6.4. Summary
Chapter 7. Security
Section 7.1. WCF Security Overview
Section 7.2. Securing Intranet Services
Section 7.3. Securing Internet Services
Section 7.4. Working with Certificates
Section 7.5. Building a Claims-Based Security Model
Section 7.6. Exploring Federated Security
Section 7.7. Summary
Chapter 8. Exceptions and Faults
Section 8.1. SOAP Faults
Section 8.2. WCF Exception Handling
Section 8.3. Exceptions and Debugging
Section 8.4. Fault Contracts
Section 8.5. IErrorHandler
Section 8.6. Summary
Appendix A. Setup Instructions
Section A.1. Database Setup
Section A.2. ASP.NET Provider Model Setup
Section A.3. Certificate Setup
Section A.4. IIS Application Directories
Appendix B. ASP.NET Meets CardSpace
Section B.1. Information Cards and CardSpace: A Brief Tour
Section B.2. Identity Metasystem Participants and Browser Flow
Section B.3. Let's Log In with CardSpace!
Section B.4. Processing the Token
Section B.5. Associating Cards with User Accounts
Section B.6. Creating a Dual Purpose Login Page
Section B.7. Conclusion

There have been a couple of other books on message passing, but most of them have been anchored to a particular operating system or language. This book is the first to offer a general treatment of messaging, as a way to merge disparate middleware installations.

At the end of the day, messaging technology is just another way to allow distributed code to interact. Blunden takes the time to compare and contrast messaging against other distributing computing techniques. The result is that the reader can understands the relative advantages and limitations of messaging, so that they can use the right tool for the right job.

At every turn, Blunden grounds his explanations using concrete examples, so that the reader has a solid frame of reference (I can appreciate the author's humorous 10-page implementation of a DCOM server, basically to demonstrate how awkward a distributed technology can be... it's no wonder DCOM faded away).

The author of this book has obviously seen combat in the trenches. The fact that he would discuss deployment requirements like auto-update and secure network communication is proof enough.

I particularly enjoyed the bits of storytelling that Blunden hides in between technical discussions. In one part, he talks about working at a company in the throes of Y2K conniptions: "Like a 15-year-old kid studying for an algebra test, the company that hired me had waited until the last minute to do its homework. In September of 1999, the CIO put down his copy of Fortune Magazine long enough to realize that something needed to be done. Angry customers might file lawsuits, which would ruin the CIO's plans for a weekend cottage in Bermuda."

This book does an impressive job of looking at a "niche" of computer science and analyzing it in the backdrop of contemporary production requirements. The book provides an extensive presentation of background theory, a 10,000+ line working system, lucid documentation, and a discussion of alternative improvements and approaches.

To demonstrate the cross-platform/cross-language feasibility of his distribution, the author offers three different client pieces (C, Java, and Perl). This is a round-trip explanation of messaging passing that does a conscientious job of covering all the bases.

This is a very instructive learning-by-implementing book, in the tradition of Tanenbaum's MINIX. Blunden walks one through an in-depth analysis and implementation of a real message passing server.

I'm a little put off, though, by the fact that I find 10 5-Star ratings for this book, all posted on the same date by the same reviewer. C'mon.

I bought this book with the expectation that the Bluebox message server would be a token implementation.

Whoa! Was I wrong; this book shows the full monty! It includes a message server engine, a log server, a database interface, a license server, and auto update engine, recovery facilities, and a heartbeat monitor. Fortunately, the 100 or so classes that make up the distribution are well documented and a user manual is included in the book. The last few sections of the book also have some interesting anecdotes that are worth reading.

One of the most difficult hurdles a QA new to performance testing can go through is shifting their testing methodology from specific to componenents to a balanced environment-wide perspective. This book helps guide the Architect or QA through the process of discovering HOW we look at metrics and WHY we use certain metrics over others. This is much more useful in the long run than rather just looking at WHAT to look at since this can vary depending on your specific infrastructure.

If your reading a RedBook on WebSphere Performance Tuning and you haven't yet figured out what your Peak Average Load is, your performance testing is doomed to fail. This book guides you on the right path to the methodology that will work for your testing. It provides test plan guidelines and even sample scripts. In addition, there are several guidelines for analysis and interpretation.

The book only requires a couple of things to be a truely complete performance testing guide in my opinion: More detailed information and guidelines for Performance Testing Failover situations and slightly more concise guide for scripting. For the type of sites that you'll use this book for, you'll most likely have more complicated scripts and script requirements.

Over all, this book provides a great introduction of the core concepts and outlines quite a few of the more overlooked requirements in this increasingly important field.

This book's title has "Java" in it (and book covers Java performance analysis very well), but large part of it is about web performance analysis approach and methodology that can be applied to non-Java web sites. This is a great resource and a must have for those who deals with performance of web sites. Simply look at the table of contents and you'll love it: http://www.amazon.com/gp/reader/0201844540/ref=sib_rdr_toc/104-1411948-5301507?%5Fencoding=UTF8&p=S00H#reader-link

It takes a comprehensive look at the java performance analysis. It is very good at describing common bottlenecks be in architect, hardware (load balancing) , user interface etc.

Ideas are well received by our team and book provide food for thought on diverse topics. We have continuous integration testing and continuous inspection (and adaptation) for performance testing and this book was very helpful.

This is an excellent book, providing thorough coverage of performance analysis. Although this book is aimed at Java based sites, it would serve as a good primer for anyone learning how to tune a website with dynamic content. The authors assume the reader has only basic familiarity with internet technologies, and explains concepts as needed. After providing a basic theoretical grounding, the authors illustrate the concepts with a case study, going from simple to complex.

The book is well-organized and thought out, and presents its information in an understandable, easy to follow fashion. I particularly like the inclusion of the test and capacity planning forms in the appendix. This gives readers the chance to put the information to work, instead of just giving case studies or presenting only theory.

A highly recommended and informational book.

The team of authors who wrote this book have two things going for them - in-depth knowledge of performance analysis, and, most importantly, the ability to impart that knowledge in a crystal clear manner.

I like the way this book starts out, showing the contrast between a bricks & mortar store and its online equivalent. This introduces the basics - throughput, transaction, page and user rates, response times and states. More than an easy to follow introduction, it contains all of the key elements of performance analysis, doled out in easy to understand chunks, and sets the stage for the rest of the book.

Every facet of a typical environment is covered, including Java server performance factors, external and internal factors related to networking, load balancers, protocol behavior, and Java internals. The chapter on performance profiles of common web sites is especially useful. Different site types are characterized in a set format that shows caching potential (of the site type), any special considerations, and specific performance testing considerations. This allows you to go directly to the type of site you are going to test, get the relevant information, then proceed to conduct the testing, which is covered in subsequent chapters.

The chapters on testing begin by showing how to develop the test plan, associated test scripts, and select the right tools to support the testing. The areas covered in these chapters are comprehensive. Actual test execution and results analysis are covered in equal detail, using examples and scenarios. One especially useful chapter is 13, Common Bottleneck Symptoms, which is useful to track the cause of observed results that do not match expected ones during testing.

This book goes beyond testing, though - it also covers capacity and performance planning, which is normally a discipline onto itself. Again, excellent advice and coverage of key points. The appendices are an invaluable collection of templates, worksheets and checklists.

I cannot recommend this book highly enough. It exemplifies top notch writing, is well illustrated, and is technically accurate, and based on proven approaches.

This surprise me that Princess Ruby not want to be royal but yet she is one but in the end she return to her home to be Ruby Princess.

I got this book for Christmas last year and I loved it. It's alot better than the movie, because the movie is cheesy and the book isn't!

Its a big day for the jewel kingdom. The day the princesses get crowned. Demetra, Emily, and Sabrina are ready to be crowned... but not Roxanne. So Roxanne the ruby princess runs away with Twitter a palace guard. She meets Applesap, who got attacked by darklings and his wife, Marigold. Then she finds out that there is a fake ruby princess on the throne. Will she make it in time to save the kingdom? I like this book because it has adventure.

The Ruby princess is a lot like me and I love this book ! I have read seven Jewel kingdom books so far and I love the ruby princess best of all of them! In this story The ruby princess runs away before being crowned the ruby princess and some other girl takes her place! The Emerald princess I like too read her books The Emerald princess plays a trick and The Emerald princess finds a Fariy they are both great! Also the ruby princess has more storys The Ruby princess sees a ghost and The ruby princess and the baby dragon . I love these books and I hope to see the movie one day ! Gabrielle ( or the little ruby princess)

My 4 yr old loves this story and movie. recommend the series for good values and stong female characters.

Couldn't wait to start reading this one after having read Mr. Simpson's first work, Until Death Do Us Part. This book was just as addictive. Mr. Simpson's style of writing is such that he brings you into the story physically somehow and you're wandering through the tale with the characters! This installment had me at the edge of my seat and once again got through this book in record time. You are missing out if you've not read this man's work. Bring on Unconditional Love!

Loved it! This was another page turner Mr. Simpson. He showed how at all elements of society were intertwined: corporate businesses, gangs, and academia. He weaved the paranoia of corporate business' love of money in the seemingly senseless killings of citizens. He showed how money and power are always an underlying evil. This takes a peek in how the internet is shaping the younger generation. Great development of the character Micah. He showed Micah's range of emotions and depth as a character. She is not just a killing machine gone wild. Great to have a woman kicking butt with no regrets. I also appreciate you keeping Bishop a true thug gentleman.

THRILLING and ADDICTIVE!!!! In his second book, the author clearly depicts how a woman can hold down a dangerous career, express her undying love for her man, while being the lovable, huggable and adorable mother to their two year old daughter. Micah's "bad girl" persona, coupled with her "love for Noah" is detailed in this thrill seeking, roller coaster ride you will experience in the new business partnership she has formed with Bishop (the bad boy). Their love/friendship for Noah is the ties that keep the new business partnership binded on a professional but more often brother/sister bickering level. The author has a "nack" for holding your interest, maintaining the mystery and thrill, while educating you on the "ways of the world". I read this book in one day and am now writing to Mr. Simpson's website to encourage the completion of his third book. WATCH OUT WORLD, YOU HAVE BEEN WARNED..A TALENTED AUTHOR IS IN OUR MIST....Purchase the books and......ENJOY THE RIDE!!!!!

I could not put this book down from the frist page to the last. Can't wait for the 3rd book to be released. The persons in the book draw you in and you feel like you are going along with them for the ride. Please read the 1st book from Gregory Simpson and you will be drawn into this series!

This was one of the most refreshing books I have read in a long time. The characters were real and I was not only able to visualize them but I was able to identify with their circumstances. Mr. Simpson takes you on a journey of real life, and keeps your mind working. It was hard to put it down , very easy read and fast paced.
I can't wait until the next book!!!!

A good read on many levels-a well paced story,complex characters,and extremely well written. On another level it provides a glimpse of the inner , sometimes darker regions of the human phyche. Mariah, the story driving protagonist and villainous person, can finally really be perceived as a victim whose choices seem preordained. Other characters are also driven to fulfill their part in a prewritten scenario. Several different threads join the characters in a facinating web where nothing is what it appears to be. I highly recommend it.

Being a staunch believer in multiple Dimensions, I was drawn in to the psyche of Moriah. Ms. Van Heyningen skillfully wove the mysteries of unseen forces into the obsessions and behaviors of, what I saw as, her central figure. At each point in which I thought I had this character figured out, a new twist revealed yet another possibility. The Whitebridge Web is a novel that will compel you to the final page. For me, it went beyond good triumphing over evil, but more into the world of "Karma" and a strange sympathy for the evil Moriah.
Stepping out of her past role as Journalist where research and delving into mysteries must be part of the job desription, Ms. Van Heyningen has expanded on her ability and draws in and embraces the fans of Thriller/Paranormal Suspense. Her own life and experiences would make a 'story' in themselves!

Susan Haley, Author
RAINY DAY PEOPLE
FIBERS IN THE WEB

The author successfully developed her characters to fit in with the suspense of the storyline. As you turn each page, you will find it hard to put it down. A mystery story with a twist and a touch of a "Murder She Wrote" home town feeling. I see a TV series in the making?

This was a fantastic book, full of suspense and intrigue. It is a psychic tale wrapped around a morality tale. The characters are real and come to life with clarity. The book is full of action but without the vulgarity and sex descriptions of so many today. I recommend it to anyone between the ages of 18 and 80.

For fans of paranormal reading, Whitebridge Web is a must. Ms van Heyningen has done a masterful job of fleshing out her characters, while keeping you in suspense over the outcome. The plot is complicated, keeping you on the edge of your chair, until the last page.

Highly recommend this as a good summer read.

I am a third grader in Houston. I'm not a computer geek but I'm realinterested in technology and know a lot about computers for a kid myage. I love to read as much as I like to play sports. I think theInternet is one of the greatest inventions of all time. It's sort of the Michael Jordan of inventions.

Willie & the WWW is an incredible book. I usually read chapter books. This picture book is extremely cool and kids in all the grades here read it. Mr. Geissen was invited to our school and spoke about his book. I'll always remember meeting him. Some famous authors come to our school. But a lot of their presentations are boring. And these authors are usually sort of stuck up. The digital presentation Mr. Geissen did was awesome. Our librarian told me he is younger than most of the authors who write kid's books. I think this is probably why he is more with it when it comes to knowing a lot about the Net, and he knows how to talk to kids. He's just a nice guy. He told us all that the attention he's gotten because he came up with idea for Willie & the WWW, the ideas for illustrations, and wrote it doesn't make him special or better than anyone else.

Mr. Geissen talked to my dad and me about computer technology and writing and answered all the questions I had. Mr. Geissen isn't a computer geek either. He has written about computer technology for a long time and knows a lot about it. He said he included the basketball parts in the book because he loves this sport and has played basketball and tennis almost all his life. He's the only author who has come out to our school who can dunk a basketball.

I think he should write a sequel to Willie. He told me he didn't plan to write a sequel. That he just wrote Willie & the WWW for his son. He has gotten a lot of emails from parents and teachers asking for sequels. He said he would probably come out with two more Willie books after he publishes a chapter book called "The Blue Leaf Sled". This is going to be an awesome book. He read part of it at our school. My Mom and Dad encouraged me to write this review to tell other kids about the Willie book. They think other kids and parents will like this book as much as I do. And my Mom and Dad also want a sequel.

This book is a big hit at my daughter's elementary school school, where the teachers, library staff, parents and the community have worked together to incorporate the Internet into the curriculum as a resource for teachers and children.

The author contrasts the themes of reality and virtual reality against a backdrop of the digital frontier of the Internet, and uses the techniques of traditional fables along the way. My only criticism is I think the publisher would have produced better art by using an artist who specializes in digital imaging techniques to produce illustrations that were less static. This is a story that could use more complex images, which better convey movement and better accompany the vivid imagery the writer uses.

I highly recommend the book, though. Particularly after seeing the teachers' and kids' reaction to it. The Web is a new frontier. And the space metaphors and the character of Evelyn, the astronaut who advances the plot (and seems to be based on Amelia Earhart), fit perfectly with the book's theme of moderation and the need for a healthy balance between things in the digital world and the "real" world. I think this is an important issue for parents raising kids today. Overall, this is an imaginative and memorable book for elementary kids of all ages.

As a parent of two and a founder of a Silicon Valley-based startup Internet business, this unique book caught my eye. It's the only picture book for elementary children I've seen that features a Web theme.

The story captured the imagination of my children. And I was surpised to find myself reading a picture book on the Internet that was entertaining for young kids, yet did not condescend to them (or me). This book cleverly provides a window into current and future information age themes -- the very issues we in Silicon Valley confront each day and that are profoundly changing our society.

I highly recommend this book, particularly to people interested in prompting their children to think about the pros and cons of technology, the choices technology requires us to make, and how we can best use it in our lives.

I'm a children's literature professor and our students use this book to introduce students at elementary schools in Los Angeles to Internet concepts. The children love it. The conversations it stimulates are wonderful! The author cleverly uses many metaphors to address issues the Net is raising in society. Often children pick up on more of the metaphors than the adults who read it. I recommend this book to parents and educators who are looking for a good way to start interesting discussions among children about the Web.

As a librarian at a large library in NYC whose been fortunate enough to have the resources to acquire a wide and comprehensive collection of wonderful children's picture books, I and my colleagues whom I most respect tend to be reserved in our praise of new picture books. Today, many of the best visual artists are producing striking and inventive books. They now grace the coffee tables of fashionable homes and corporate offices. All this, in my opinion, is wonderful. For all their artistry and polish, though, even the large publisher's top-list picture books often fall short when it comes to combining artistry with an intelligent and meaningful narrative on important current events.

Willie & the World Wide Web is gaining a cult status among children's librarians, especially among librarians who embrace the responsible use of the Internet, for a good reason. The author uses lucid prose to explore the key issues that are the subject of much debate as the Internet becomes such a powerful force in society. Don't turn to this book for the sort of stunning fine-art illustrations that are on the level of picture books illustrated by the well-known visual artists who work in the picture book field. The images here are fine, though, and complement the text as they should. I read a feature article in which the publisher said future editions will include more sophisticated illustrations. The total effect of the first edition of this book is what makes it special.

First, I and a group of elementary children found ourselves enjoying the whimsy and subtle humor of this book. On a closer reading, I saw the author had carefully woven a thread through this story that explored issues ranging from the complexities of reality verses virtual reality, the seemingly infinite possibilities the Internet provides for innovation, the addictive power of interactive technologies, the convergence of new media and traditional media, the Net's great potential as an educational resource, privacy in the information age, the pros and cons of electronic commerce and new forms of global communication, the fact that the Internet can and is being used for good as well as bad, and that our society is being challenged to confront a number of new and difficult choices as this technology becomes more powerful and pervasive by the day.

In my view, Mr. Geissen wrote this book to say we are in store for a great adventure. He poses many of the large questions. And he poses them well and in an engaging way that intrigues his young audience. How will we respond? How will our kids respond? I couldn't agree more that these issues need to be discussed among elementary children. The author challenges children to consider these issues and ask questions. And with a little good guidance, the children who read this book do. Their insightful questions and answers about Internet issues are ones adults should pause to consider.

The book's use of the motifs such as outer space images and Amelia Earhart's airplane are creative and wise. The story ends right where it should, with a relevant inversion of the "was-it-all-a-dream?" technique of traditional fables. That all this is done within the context of 32 pages of fiction, which doesn't waste words, and that appeals to computer-savvy kids and stimulates their imagination is what makes this book stand out from the crowd. Every library should have a copy of this remarkable picture book for children.

If you are responsible for a web site that is meant to impact business results, or if you sit in meetings and everyone around you seems to be speaking in code about SEOs and page ranks, then this little book is for you. It is filled with the specifics of where to find out what you ought to know about your site, followed by clear explanations of how to improve your standings--and ultimately, drive your business forward.

Best of all--it is a VERY fast read (even with all the dog-ears and highlights)!

I have been involved in the software industry for several decades working with both software application and internet teams. All too often, there is the knowledge-and-task gap between the technical implementation of a product and the practical, real-world process of launching, marketing, and effectively promoting your product. This is a great book for both the developers and the marketing group, and it helps the entire team stay focused on the practical tasks that can yield great benefit over time. It provides enough background for the non-technical folks to understand how search engines work, how to optimize for results, and how to implement an on-going, focused effort to consistently improve your site's visibility. The author brings both technical insight and marketing savvy to the subject -- this is rare indeed -- and is able to demystify SEO and lay out a program for practical implementation and promotion. Whether you are creating your own website, need to increase your site's visibility, or are part of a larger team or company effort, this book is a must!

I have been involved in the Internet business since the early 1990s and I am constantly asked by business colleagues for tips on how to maximize the effectiveness of websites. I have finally found a book that I can strongly recommend! Scanlan's book is a detailed but very practical "how to" for all business people that will explain exactly what they need to do to build traffic to their business website. In my view, it's a "must have" for all those business managers who have struggled to get understandable information on Search Engine Optimization and website management.

Failing to understand the principles of Search Engine Optimization would probably mean inevitable death to a Web dependant startup. This isn't the Theory Of Relativity, but it is your business's relativity and survival in one well written, easy to read and understand field manual.

As a result of reading "The 12 Habits" I identified several weaknesses in my company's SEO that are keeping us from getting the visibility we need to be optimally competitive.

As a webmaster I include of copy of this book for all my new clients. Generally they are not interested in details but they absolutely need a clear understanding going forward of what we will be doing with their website. It helps them to understand that there is no magic involved in search engine optimization and that it is something that you continue to do over time. It is a quick read and has no-fluff or filler. It is a true cut-to-the-chase book about ones website.