Ethics Books

This is a great book! Everybody should read this to really connect with God in a big way. It's also a great tool to use with a small class. Thanks

Great Book!!!
I Would recommend it to anyone who deals with sexual addiction!
Read it with your spouse and get more out of it and revitalize your marriage.
If u want to overcome sexual addiction this is the book!
I've read it 3x's,its an awesome book!!

A great book that gets right to the issues at hand. I would recommend it to anyone I know, even if they are not directly affected by sexual addiction.

This book brings incredible perspective and hope to those that struggle with sexual sin. It has completely opened my eyes to new ways of looking at addiction. Breaking Free does not simply tell you how to stop, it teaches you why the problem exists in the first place. I would not recommend this however to atheists or those who find it uncomfortable to put their faith in God. For Christians however, this book is an amazing tool for those who are sexually broken and those who are married to men struggling with sexual addiction.

There are a lot of other books out there chopping down the weeds but Willingham gets a shovel and digs out the roots. This book nails it!

This is one of Dr. Seuss's best for very young children. It is fun to read, and will surely make you giggle, especially when you see the pink underpants! The pictures are cute and we always pause to talk about them. There are few words and soon your toddler will have them memorized, and be reading along with you. The kids and I highly recommend this book.

We also recommend "Jamberry" by Bruce Degen and "There's a Wocket in my Pocket" by Dr. Seuss.s

LOVE THIS BOOK. IT is silly but awesome. So memorable. My son loves this book!

These books are smaller than I expected but I cant complain for the price. Good for young children. Simple

The thing I like best about this book is that the words and the pictures go together nicely. When the words say "Our eyes see bees," there is a picture of a lot of bees. So, from an educational perspective, you can have your child point to a picture while he or she hears the verbal description of the picture. It's helped my baby lean several words and phrases.

This simple concept is something that a suprising amount of childrens' books lack. It is good for two reasons. It helps them put words to pictures, and it helps them learn to read. The book is for children that are 4-8, but it's ability to help children match the verbal sounds of words to pictures makes it appropriate for infants as well.

The learning potential of the book is enhanced by the rythm of the words. The book's sentences ryme and procede in a rythm that makes the book more enjoyable for your child. My baby is noticeably delighted whenever he sees that we are about to read this book.

It is highly recommended.

This is the perfect book for the youngest of Seuss fans. It's a very simply book that starts out with a boy pointing to his eyes and saying what they are...and then to his bunny friend's eyes. The book goes on to explain what eyes do and what they help us see. I thought the pink underpants was a little strange, but they're just kids afterall!

I'm a little surprised that I didn't notice anyone else had harped on its beautiful cover. The cover is absolutely beautiful with its its pretty sea-mint green background and wonderful illustrations. I always thought the boy's eyes looked more like they belonged to the rabbit...they're huge!

To sum it up, it's a cute story about eyes!

Phyllis Davis shares her wit and wisdom in this practical resource guide that helps readers navigate their way through complicated business and personal situations. This book emphasizes that respect and civility in the workplace is not a luxury, it is a calculated business strategy that will increase employee and client loyalty and drive bottom line results. An enriched work environment is a merely happy by-product.

For companies that strive for excellence, becoming proficient in Business Etiquette will help elevate their staff's professionalism to an even higher level.

Phyllis Davis guides her reader through an endless array of business settings -- from exchanging business cards to global travel -- and spells out proper etiquette for each situation. Interwoven with her clear, concise advice are dozens of thought-provoking case studies that reinforce her message. The result is an invaluable, easy-to-read resource that I'm recommending to many of my clients.

E2 goes far beyond mere rules of polite behavior. It focuses on personal success. It shows how etiquette engenders powerful impressions, sustained credibility, and lasting influence. Ms. Davis is concerned with helping readers create impact everywhere in their business lives, from shaking hands to conducting effective meetings to climbing the corporate ladder. This is a book to be read more than once. In fact, it will stay on my shelf as a ready reference for years to come.

E2 is poignant, powerful, progressive and TIMELY. Ms. Davis has opened our eyes to the basics of communication, the art of listening, and most importantly, the need for accountable leadership. It's not just a book on etiquette, it's a book hailing the age-old virtues of wisdom, accountability and RESPECT.

E2 Using the Power of Ethics and Ettiquette...offers sound advice to the novice and seasoned professional alike. Ms. Davis writes in straight forward language and an attractive format that will serve as a guide for me for many years to come. I'm certain that those of us drawn to civility and committed to living and working in integrity will want all of our friends and colleagues to read this book.

E2 Using the Power...is a very a timely book. As I read it, highlighted passages, and earmarked pages, I realized how it is and will be a timeless companion for me and for anyone who desires to live in a more civil society and enjoy satisfying relationships (in business and in life). Ms. Davis' book stikes at the core of what is possible, how we would all like to live, and effective ways to conduct ourselves in business. Bravo Ms. Davis !! You've turned the lights on so we can all be our best and SHINE !

I have revisited this book a number of times since I read it last year. It is a good resouce in understanding the benefits and dangers of going green.

Excellent breakdown of the drivers for companies to go green. Also excellent analyses of strategies used by the corporate world to achieve their goals with green programs. Many examples of what worked and what didn't work.
Great reading!

Good book with alot of insights... but I think you really have to be interested with these matters to be able to finish the book.

This is a great book! The information presented is very useful. I have also heard both authors speak at conferences. They have a great message and convey it clearly.

This book explores what every executive must know to manage the environmental challenges facing society and business. According to the authors, companies generate lasting value by building environmental thinking into their business strategies. This book attempts to show how to be good stewards of the Earth while simultaneously building the bottom line; how to keep a sharp focus on execution while using an environmental strategy; and ways to cope with environmental pressures and responsibilities.

According to the authors, the state of the art in environmental thinking can be summed up with the slogan, "Reduce, Reuse, Recycle." The best pollution-control option is to reduce the use of resources and eliminate waste. The next best option is to refurbish or reuse items. Then recycle what's left. As a last resort, throw something out.

I really enjoyed the many case studies included. Here are a few:

(a) In the weeks before Christmas 2001, the Dutch government was blocking Sony's entire European shipment of PlayStation game systems; more than 1.3 million boxes were sitting in a warehouse because a small, but legally unacceptable, amount of the toxic element cadmium was found in the cables of the game controls. Sony rushed in replacements to swap out the tainted wires. It also tried to track down the source of the problem by inspecting more than 6,000 factories and resulted in a new supplier management system. The total cost of this environmental problem was more than $130 million.

(b) In a speech to shareholders, Wal-Mart CEO Lee Scott vowed to cut energy use by 30 percent; to use 100 percent renewable energy (from sources like wind farms and solar panels); and to double the fuel efficiency of its massive shipping fleet. The company will invest $500 million annually in these energy programs.

(c) In the mid-1990s, executives at Unilever saw a big threat to one of their product lines. Supply for the frozen fish sticks business was at risk because the oceans were running out of fish. In partnership with World Wildlife Fund, the company set up the Marine Stewardship Council, an independent body to promote sustainable fisheries around the world. The Council certifies fisheries where the total catch is limited so that fish populations do not diminish over time. To create specific incentives for fishermen to seek certification, Unilever committed to buying 100 percent of its fish from sustainable sources by 2005.

(d) Over the last 15 years, chemical giant DuPont has cut its contribution to global warming by 72 percent. Half of the cuts came from changing one process: the production of adipic acid. This modification eliminated emissions of nitrous oxide, a potent greenhouse gas that causes far more warming than carbon dioxide.

(e) IKEA is proud of its "flat packaging." Efforts to squeeze millimeters out of every box have allowed the company to pack its trucks and trains tighter. That saves up to 15 percent on fuel per item.

(f) Toyota saw the Green Wave coming and responded with the energy-efficient "hybrid" Prius, a breakthrough product that enhanced profits.

According to the authors, the top 10 environmental issues facing humanity are:

1. Climate Change. This includes rising sea levels, changes in rainfall patterns, severe droughts and floods, harsh hurricanes and new pathways for disease.
2. Energy. Companies selling goods and services that promise to improve energy efficiency will claim market share.
3. Water. Companies around the world now face limits on access to water.
4. Biodiversity and Land Use. Biodiversity preserves our food chain and the ecosystem on which all life depends. It also holds prospects of new drugs, foods and other products. A key factor in the decline of biodiversity is habitat loss.
5. Chemicals, Toxics and Heavy Metals. Part of what makes air pollution more dangerous is the presence of toxic elements. Exposure to chemicals like dioxin, a byproduct of production processes such as papermaking, and heavy metals such as lead and mercury can create severe public health risks.
6. Air Pollution. Significant air-quality controls on factories, cars and other emissions sources have reduced air pollution over the past 30 years in the United States, Japan and Europe. But the air is still not clean.
7. Waste Management. The EPA estimates that the 1,200 Superfund sites across the country will require
about $200 billion to clean up over the next 30 years. Under the liability provisions of the Superfund law, anyone found responsible for the waste at a site can be held liable for the full cost of cleanup, even if the toxics were legally disposed.
8. Ozone Layer Depletion. With a thinned ozone layer, the world becomes a more dangerous place, with
reduced agricultural productivity, higher risk of skin cancer and other health problems.
9. Oceans and Fisheries. More than 75 percent of the world's fisheries are over-exploited and beyond sustainability.
10. Deforestation. Every company that uses wood, paper or cardboard packaging has a stake in, and responsibility for, the state of our forests. When McDonald's realized 15 years ago that litter was an issue, it began working on reducing packaging.

Companies can and should be a force for good, leading the charge on caring for the environment and protecting our shared natural assets. Financial and environmental success can be achieved together. With the right mindset and tools, companies can handle the hard trade-offs.

This is a great book that should be required reading to executives at all levels!

Hope's Edge is a Must Read for Everyone! The book puts it all together in an easy-to-understand, personal and honest fashion: the connection between consumerism, 'brainwashing', oppression, global economy, poverty, exploitation etc. etc. The concepts presented in this book are sophisticated and have depth. I liked the personal tone of the book, the story telling. The book is very honest, the stories told utterly inspiring. Frances and Anna never 'whitewash' the porlbmes the projects they are describing are facing. This truth-telling makes the stories even more impressive, more credible. The very existence of these projects defy the global systems as we know them. The way they do 'business' defies the global system of exploitation and competition. This book makes us take an honest look at ourselves, our values, the daily choices we make, what we consume, how we live. This is not just 'about food' or poverty or world hunger, this is truly food for thought and inspiration of how to create a better world."

I won't say much here, because the other reviewers have described the book well. All I will say is that this is one of the very best books I have ever read. Not only does Lappe have an incredible way with words, but she summarizes her profound insights in such a way that really organizes one's thoughts for genuine reflection. Add to that a well-documented and researched approach, as well as fascinating stories of different communities around the world which they themselves visited.

This is a very interesting book. It features in one part a detailed description of 2006 Nobel Peace Prize winner Muhammad Yunus and his Grameen Bank, who used microloans to help Bangladeshis, especially women, get out of poverty and earn for themselves. By issuing very small loans, the people of Bangladesh are able to build their businesses or working conditions and change their lives. I recommend this book.

Good copy. Excellent vegetarian recipes. Explains why we need to eat lower on the food chain. If we do, we can feed the world's hungry people.

Thirty years after the publication of the highly acclaimed "Diet For A Small Planet", Frances and her daughter Anna Lappe have come out with a potent sequel and a beautiful statement of hope for a more equitable world through the world-wide spread of organic and sustainable agriculture techniques and locally controlled "fair" market modalities now challenging the status quo of chemical fed, toxic pesticide/GMO laden crops, and the lopsided "free" market capitalist WTO agenda that has been reaping havoc on the environment and small farmers everywhere.

The Lappes traveled to 5 continents while researching this book and their travels are both fascinating and uplifting as they report on people all over the world demonstrating that going organic and controlling their own markets are reaping major benefits in healthy, abundant food production while cleaning up the environment.

The Lappes do not reject world trade or capitalism, rather, they demonstrate how unregulated "free" markets monopolized by huge international corporations have been inadvertently causing food scarcity, bankrupting and polluting people all over the world, yet with an injection of regulation in the form ethics, strict fair trade measures, etc., they believe capitalism can "evolve" to a more sustainable, equitable, and healthy method of food distribution- a similar optimistic view shared by Lovins and Hawken in their book, "Natural Capitalism".

The inefficiencies of nutrient and food distribution is brought home in quantifying the huge amount of crops, water, and land required to feed cattle. The amount of energy necessary to produce an ounce of meat could feed hundreds of people on a much healthier vegetarian diet, hence, the myth of food scarcity and the need to grow more food to feed the world.

Every chapter finishes with a recipe and there are many more at the end of the book along with several pages of resources and contact information on a host of organizations advocating social responsibility.

Our Mother recently passed away peacefully in the care of Hospice and my Brother. We had opted for Hospice in the final stages of her long and wonderful life. Last Rights gave us so much useful and comforting information during this time. We Highly recommend Last Rights!

This book is excellent for elderly persons and for those with serious illnesses. Kiernan's main point is that death in America is increasingly gradual rather than sudden, and is typically preceded by a long period of illness. Yet most doctors have almost no training at all in the care of terminal patients. The result is that patients frequently suffer unnecessarily. Be warned that some of the stories Kiernan tells of patients' last days in ICUs are nothing short of horrifying. I was stunned to find out that it is common practice for patients who are clearly already dead to have their clothes cut open and their hearts defibrillated and injected with adrenaline.

The American medical system is presently in a state of ever-diminishing returns. Costs keep rising, but health is not substantially improved; in fact, in many cases health is worsened by the aggressive medical interventions so common today. My husband and I spend a substantial chunk of our incomes on insurance for ourselves and our son. Are we getting our money's worth? I don't think so. Kiernan's book makes clear that a large part of the reason is that doctors are too cowardly to face a patient and admit that there isn't much more they can do. The fact is, though, that everyone dies sooner or later. I certainly hope that when my own time comes, I will die pain-free in peaceful surroundings, with music playing and someone there to hold my hand.

As a lawyer myself, I felt that Kiernan had too little to say on the contribution of lawyers to the problem of terminal illness and quality of care at the end of life. I think that one important change that needs to be made is a simple state or federal law that forbids suing a doctor for malpractice if he chooses not to implement certain treatments. I would propose that this list include: all forms of open-heart surgery, including cardiac bypass; heart defibrillation after cardiac arrest; CT and MRI scans; chemotherapy for persons who are over age 70 or who have other serious illnesses; and ICU treatment for persons over age 70 or who are terminally ill. Doctors would still be free to order these treatments if they felt that they were clinically necessary or desirable, but they would no longer have to live in fear of being sued if they don't take every step imaginable.

If you are considering surgery or other high-tech medical treatment, I would suggest pairing this book with The Last Well Person: How to Stay Well Despite the Health-Care System.

Everyone should read this book, especially those who like me, have had lifetime careers in the medical system.

This book was just what was needed to reassure our family that our decision for Hospice care was the right course for our elderly parent's end of life. It contained so many good suggestions that we were able to act upon. It helped us all cope with our loss, both before and after the actual death.

I recommend this book HIGHLY if you are facing a similar situation. The constant focus is on Quality of life and comfort during one's last days, just what my father wanted! Very reassuring!

This is a "Must Read" for everyone! As an R.N with 32 years experience (12 yrs critical care & 7 yrs In-Patient Hospice) it is my privilege to endorse this book. Mr. Kiernan has clearly and accurately documented what is a reality that will ultimately affect every single one of us. In both scope and depth Mr. Kiernan has spoken the truth. He has not embellished, exaggerated or dramatized any detail of his book. Every human being deserves to die in peace (spiritual and emotional) and free from pain. This is a goal which is attainable but I can assure you that your chances of experiencing this are not good in any of today's modern acute care hospitals or nursing homes. (There are always exceptions). Hospice care is the only option and that is primarily because hospice is not a place but a philosophy of care. All physicians can manage the care of an acutely ill person but only a few physicians are qualified to manage your care if you are dying because the vast majority of physicians do not recognize or they refuse to accept that there is a difference. Please read this book. It could be one of the most important things you ever do both for yourself and for those whom you love.

Barb Lyons, R.N.

The Law Of Thinking gives you the Master Keys to unlock your doors for living. Once you enter the doorways, they are rules, spiritual laws and guidelines you have to follow that leads you through the pathways which will take you through your goals and developmental stages of your journey.

The Journey of Life which is purpose, fulfillment, fulfeelment and destiny; the ultimate destiny of finding your Truest God Self.

Thank You Grand Master Prophet E. Bernard Jordan for sharing God's principles, the principles that are in you and in each one of us and for giving us the permission to honor ourselves while feeling guiltless, but DESERVED.

I am one of those people who, actually, taught that I was a thinking until I read the book "The Laws of Thinking 20 secrets to using the Divine power of your mind to manifest prosperity" This book made me realize that nothing exists unless the mind creates it, and everything that is taking place in my life....I created it at one point, or another. My thinking process has changed, and I am now creating my own reality from a conscious state of mind. I am now self-employed because I have learned how to used these principles, and I am applying them to my life. Thank you Master Prophet E. Bernard Jordan for writing such a stellar work of art!!!!!!

Bishop E. Bernard Jordan's book brings three words immediately to mind: BRILLIANT, POWERFUL, AND INSPIRING. This wonderful book is all three of those things and I should actually add, eye opening and insightful, to that list of adjectives. This book is a MUST READ for anyone wanting to manifest prosperity into his or her life. I can't urge you enough to read this book AND to seek out other books/videos by Bishop E. Bernard Jordan. His teachings are influencing huge corporations and world leaders and after you read this book I'm sure you will understand why. Stop wasting time reading the reviews and get the book. Your return on investment from absorbing the principles in this book will pay for itself many, many times over! In "The Laws of Thinking" Bishop Jordan teaches 20 secrets to manifest prosperity in your life. If you're a Christian the book will renew your spirit and bring you closer to God as well. If you're not a Christian then this book will give you some valuable deeper insights and may open your eyes to some important things that you hadn't considered or experienced before. Really, it doesn't cost much and what you will surely gain from absorbing the principles taught in "The Laws of Thinking" make it an easy choice - GET THE BOOK AND READ IT TWICE!

WOW.......... This book has changed the way I think totally. Now I edit my thoughts from not good to good. This is one of the most important books i am proud to own and share. You cannot go wrong with this book in your library.

The Laws Of Thinking / The Book


The laws of thinking as I finished this book the fourth time I then begin to dissect it one chapter at a time four additional times. I then acquired the tongues of fire and the contents of the book began to resonate a sound of new beginnings. Then after all of this I found myself in a place where if anything at all started to give me discomfort the chapters in this book bring to mind the instant solution. As a case in point lets take money for instance everybody likes to talk about money and in most case's it's the lack of money. The reason why that is- is because we hold money in the wrong perspective. If you lack money you lack the power to think a premise at ZOE is that if you can think it up you can think it down. As we read in the laws of thinking we began to find out that we put money in the place of God. Often times we allow money to dictate our decisions rather than taking God at his word. The bible says my God shall supply all of my needs according to his riches in glory Philippians 4:19. We also began to realize that the bills that we have in our pockets is not money-, money real money is the currency of the mind. For years we were driven into a position that made us believe that if we had money we couldn't be close to God, and for a long time I bought into that as if being broke made me more holy. 1st John 3:10 tells us that God wants us to be prosperous - beloved I desire that you prosper and be in health even as your soul has prospered. When we read our bibles we find out that it was Jesus himself who put money on the same level as God Mathew 6:24 you can not serve two master. Until I read the laws of thinking I could have never looked at money like this and now I will never look at money the same way again. Bishop Jordan writes on page 202 of the book you must conquer your love of money to conquer the evil in your life. I like how Mother Jordan says it if your saying money is evil, money is not gonna come to you because your saying it's evil. For we all know that it is the love of money that makes it evil, even as we think a little deeper, even though the bile says that the love of money is the root of all evil. Father God in me can I express this,?-( Speak Son) it's not the love money, it's the lust of the individual. It's not the money it's what we do with the money. I f you are in a place where you have run out of reasoning away the fact that what they teach you at your local church has a question mark the laws of thinking will dispel many many of the myths. The laws of thinking will give you the clarity of purpose and keenness of direction, just like the resolution on your plasma screen the higher the pixels the greater the quality of the picture. For instance the bible says that we are fearfully and wonderfully made that's in the book of Psalms 139:14 well in the book of the laws we find out just how we are made when we begin to learn about the seven chakras, and the seven other bodies that where born with us we realize just how fearfully and wonderfully we are made. And on the sixth day God said lets us make man then on the seventh day he rested from all that he had made and we begin to know that the number seven is the number of completion, or perfection peering in the book of Genesis. Well as we dig deeper we see that this book is the perfect explanation to and for all the misconceptions of the past if it does not stir your spirit it will anger your intellect. I and my father are one this in the past was reason enough to be crucified John 10:30-33 for your works we stone you not, but because you being a man make your self equal with God. The law of oneness will put to rest all these myths because the book says that without oneness there can be no atonement when you look at this you see at-one-ness. I firmly believe that the laws of thinking affectionately referred to as the book is an explanation, clarification, exhortation, and revelation that will change a region a nation, a world. This book uncovers the lies that enslaved a people, that stole a civilization, that raped many generations, and killed a culture as there are many remnants ah, but it's just not the same. This book ,the book does what the children of Israel where afraid of when they herd the thundering of God at Mt. Sinai Exodus 20:18-19 it shows us God in the raw in other words it uncovers the nakedness of God. This, the book is not an aid this, the book is not a supplement it is what Eve was to Adam it is a rib a companion, a help meet. I know there are many Theologians who will take that statement and run with it , yeah and look what happened in the garden well just as it was then as it is now God is in control. This laws of thinking, the book will prosper you it is a law; This the book will let you be you and let me be me it is a law, this book the book will lift your spirit it is a law. The laws of thinking, the book will give you the desires of your heart attraction it is a law. This laws of thinking, the book will show you how to bring things from the spiritual world into the natural world it is a law; write the vision and make it plain upon tables that he may run that reads it Habakkuk 2:2. Often times God will ask us to do something that in the natural just does not make sense sometimes in this life we are going to have to take some risk the book The Laws Of Thinking will make sense of the risk you take in the name of the spirit. This Laws Of thinking the book will produce in you right divine habits, oh yeah it is a law. When we work from the sweat of our brows we remain under the curse ah, but the book teaches us to work from our passion, it is written that when you work from your passion you will never work a day in your life. Often times we say things with our mouth do we not remember that the power of life and death are in the power of the tongue Proverbs 18:21. If you say it you better pay it ah the book tells the truth about the vow it is a law. The Laws Of Thinking book is so powerful it will either draw you our it will drive. When you take heed to the truths that are contain their in it will draw you into a level of consciousness that will cause you to walk through life seemingly un-scathed. There are many believers who still think that the kingdom of God is treating everybody right, going to church and then you can enter into the kingdom. Ah, but the book The Laws Of Thinking teaches us that you have got to get into the right system oh yes it is --- a law. The truths laws ,and principles that the Master Prophet teaches are going to take back an identity of a people I believe that right divine order will rivet through every person who sincerely embraces this book. I believe that imprisonment will be an experience that if it even continues to exist, will cause rehabilitation to become a certainty. The only way to really rehabilitate a person is to change his/her mind, and a change of mind is what repentance. As we begin to let go of the worn out traditions of the past then we can walk in the consciousness of the eternal now. I am reminded of a passage of scripture that says 2nd Chronicles 7:14 if my people which are called by my name, shall humble themselves, and pray, and seek my face, and turn from their wicked ways; then will I hear from heaven, and will forgive their sin, and will heal their land. This book The Laws Of Thinking if you try to reject it, if you try to dispute it, if you disrespect it - it will drive you out of your mind.


Prophet Dennis L. Green
Copy write c 2008

This book provides excellent examples and guidelines to putting the respected values back into corporations. I especially enjoyed the chapters on valuing the worker, transparency and integrity and customer care. I have seen how these, when in place, really explode the popularity and the growth of corporations, and when management deviates from the values for the short term buck, then corporations are then exposed in the media and start to fail (and people even cheer for their downfall). This is a great follow up to "The Naked Corporation" book, and both state that some sort of plan of transparency should be in place.

David Batstone's excellent book on corporate integrity is a must-read for executives and managers who want ideas on how to create profitable but soulful businesses that show heart as well as logic. This is not a text that preaches from the pulpit or revels in moral condemnation of Enron's misdeeds. For those of us who are sick to the teeth of reading Enron/Anderson post-mortems, Batstone's book will come as a refreshing change.

Reputation building has always been a profitable way to grow a business. `Reputation is not the same thing as a brand' Batstone says. Instead he says, `Reputation is the perceived character a company holds to public eye', which is probably the best definition this reviewer has read. Using the eight principles outlined in the book, managers are guided through examples that have helped or hindered individual companies. IKEA vs Home Depot for example is cited in the Community section of the book - the underlying principle being `A company will think of itself as part of a community as well as a market'. Which one would you rather have open a store in your community, and why? For the record, the residents of Mountain View, CA (a pretty town near to Silicon Valley) said they'd prefer an IKEA, and not because they like modular Swedish furniture.

The eight principles outlined in the book are:

Principle One: The directors and executives of a company will align their personal interests with the fate of stakeholders and act in a responsible way to ensure the vitality of the enterprise.

Principle Two: A company's business operations will be transparent to shareholder, employees and the public and its executives will stand by the integrity of their decisions.

Principle Three: A company will think of itself as part of a community as well as a market.

Principle Four: A company will represent its products honestly to customers and honor their dignity up to and beyond a transaction.

Principle Five: The worker will be treated as a valuable team member, not just a hired hand.

Principle Six: The environment will be treated as a silent stakeholder, a party to which the company is wholly accountable.

Principle Seven: A company will strive for balance, diversity and equality in its relationships with workers, customers and suppliers.

Principle Eight: A company will pursue international trade and production based on respect for the rights of workers and citizens of trade partner nations.

If you are looking for one book to share with others in your organization to start a discussion on integrity and reputation, Saving the Corporate Soul should be it.

This book is written very well and is pretty straightforward. So straight forward you can get most of the concepts of the book by reading the table of contents. There can't be much to argue with in the book because virtually every corporate hack who raked in the money during the obscene years is now preaching the same messages of corporate redemption. Expense stock options, treat employees fairly, create an environmental scorecard.... wake me up when it is over. In short, there is nothing new in these pages but the way it is recapped is very sweet primer on the subject. But my question is why did Batstone stop where he did? Where are the chapters relating to the ethics of afdvertising and PR? The ethics of obscene campaign contributions and political lobbying efforts? Where are the chapters about companies holding communities hostage by leveraging the threat of relocation for sweet tax deals? The chapters about what truly sustainable business practices mean about the globalization of companies?
Batstone does a nice job on the content he handles but fails miserably in addressing the core problems at the heart and soul of corporations today.

Batstone shows by numerous examples, compelling stories, and shrewd analysis, that running a business with integrity and values intact is indeed "good business". This refreshing book provides welcome reading in a time dominated by corporate scandals and public cynicism. I recommend this book to EVERYONE!!

I say this book is worth reading, after watching The Corporation (the documentary).

You can read many books on "corporate responsability", ethics, and caring for the environment. But, when pressed for profits, in real life, when your job is on the line, would anyone "do the right thing"?.

Don't get me wrong... I praise the author for writing books like this one. And more like it are needed. But the question should be: aren't corporations, often almost-run by stockholders (with CEOs always on the line and on the brink of getting a kick by angry shareholders) and also the executives heavily influenced by wall street gurus, are all of them capable of "corporate responsability" and a long-term strategy?. I'd say no.

I think that companies that "sell out" to the stock market lose their soul, and become tools for a few speculators to "make a quick buck". A stable, responsible company then starts sailing at the mercy of a few stock market gurus and the volatility of the international stock markets. But of course, that is my personal opinion.

The Canadian documentary titled "The Corporation" (can't wait to see it on DVD - for the moment check out www.thecorporation.tv ), argues that Corporations as we know them today, and specially mutinational ones, are flawed by design.

The movie surprisingly got a great review on financial publication The Economist, which praised it:. It begins with a potted history of the company's legal form in America, noting the key 19th-century legal innovation that led to treating companies as persons under law. By bestowing on them the rights and protections that people enjoy, this legal innovation gave the company the freedom to flourish. So if the corporation is a person, ask the film's three Canadian co-creators, what sort of person is it?"

"The answer, elicited over two-and-a-half hours of interviews with right-wing captains of industry, economists, psychologists and philosophers, and left-wing intellectuals, is that the corporation is a psychopath. Like all psychopaths, the firm is singularly self-interested: its purpose is to create wealth for its shareholders. And, like all psychopaths, the firm is irresponsible, because it puts others at risk to satisfy its profit-maximising goal, harming employees and customers, and damaging the environment".

I repeat: try to read this book, and then watch The Corporation (the documentary), which shows the opinion of real execs, in real life. Both essays will make you think, probably getting in the way of your good night's sleep.

I love Kent Nerburn's works. I have read 5 of his books. I love them all. He is deep, very intuitive. His use of imagery is awesome. What is the phrase . . . ? "Nobody says it quite like . . . (Kent Nerburn) :-)

I've read alot of Kent Nerburn's books and have a few to go. They are great little bits of simple truth for the every day journey of life. It's so easy to loose sight of the true picture...I appreciate this simple wisdom and comfort that is brought in these words and the word pictures created by this author. I'm always grateful for anything that can help me along the way. Thanks

"Life is a creative experience," begins author Kent Nerburn in his slim little volume of basic truths on which to build a life of value for oneself and others. They are, as the title states, basic and simple truths, but it is these simple truths that have been lost in the muddle and busyness and confusion of modern life marked by an embarrassment at claiming a value system. Nerburn continues in explanation of why we must reconnect to these simple truths: "We are shaping ourselves at every moment by every decision we make."

And so we are. A moment taken to consider carefully the meanings and values of topics Nerburn has chosen here are moments well spent. To ponder these truths and to absorb them clears the path ahead and moves us forward with peace and conviction.

Short chapters illustrate in clean prose the values of education and learning ("without knowledge I could not play the violin. Without wisdom, I could not play the music"); work ("we are what we do, and the more we do it, the more we become it"); money ("be a giver and a sharer... in some unexpected and unforeseeable fashion, all else will take care of itself"); possessions ("possessions are as likely to make you unhappy as they are to make you happy, because they define the limits of your life and keep you from the freedom of choice that comes with traveling light"); giving ("you have the power to create joy and happiness by your simplest gestures of caring and compassion"); travel ("if we don't offer ourselves to the unknown, our senses dull. Our world becomes small and we lose our sense of wonder"); loneliness and solitude (the first is a void, the second a sense of self-fulfillment); love ("treat what love brings you with kindness"); marriage ("if you believe in your heart that you have found someone with whom you are able to grow, if you have sufficient faith that you can resist the endless attraction of the road not taken and the partner not chosen, if you have the strength to embrace the cycles and seasons that your love will experience..."); parenthood ("in the bondage to a child you will find a freedom you never imagined, but neither should you seek parenthood as a way to fill an emptiness in your life. A child will hold a mirror to your life..."); strength ("true strength does not require an adversary and does not see itself as noble or heroic. It simply does what it must without praise or need of recognition... strength based in love is strength people crave"); tragedy and suffering ("they are the fire that burns you pure"); the spiritual journey ("spiritual understanding never becomes deep unless you subject yourself to the spiritual discipline of practicing your belief"); elders ("they were you and you will be them"); death ("it brings us to a judgment, so it is ours to control by the kind of life we live"); and concludes with an epilogue on embracing the mystery.

"If we have played our part well - offering love where it was needed, strength and caring where it was lacking; if we have tended the earth and its creatures with a sense of humble stewardship - we will have done enough."

Simple, yes, and shining with a timeless truth.

Not often among writers do you discover anything of these valued SIMPLE TRUTHS, "In honored memory of one's Father!" My first reading came from my good-reader Friend's excerpt of Kent's neat Chapter entitled, "The Spiritual Journey."

Kent's thoroughly organized headings, uniquely begin in Learning and Education, On Work, On Money, On Possessions, On Giving, On Travel, On Loneliness & Solitude, On Love/Marriage, Parenthood, with short but potent chapters, On Strength, On Tragedy and next Suffering! I am enamored with his depth of understanding of that spiritual "tradition that seems to give voice to the music of your Spirit...(to often being) afraid to follow!"

After this shortest of his diamond-emerald Jewels, all coming from four unique perspectives, I am more than ever an admiror! After three reviews I am finally into the midst of NEITHER WOLF Nor DOG. It promises to be his education and first-hand report of dealing with his own people, in the person of his Elder, Dan asking for help in writing a book of Native American Wisdom! Retired Chaplain, Fred W Hood "Barbara377" (Fayetteville,GA United States)

This book discusses many issues concerning the problems of everyday people which have been forgetten in this modern world.We get so caught up that we lose our true selves in the book helps to give you a calm sense of self worth.It explains in depth about education which is truly what you know, giving form your heart not worrying about the rewarding glory or praise to put forth extra time that is personal,love is internal and true love is accepted.

This book comprises the many aspects of ethics, and explains them all. Mr. Hubbard starts by explaining the difference between "ethics" and "justice", thing misunderstood by many.
Follows an explanation of the various conditions and how one moves through them. The conditions are, in my viewpoint, the single most important tool one can use in all areas of his life. One is always in a certain condition, and his goal is usually to go up, to do well in all areas of his life: in his relationships, in his work, and privately, on his own. Reading this book one can learn how to achieve success though the correct application of conditions, which will help decide what specific actions to take to handle tough situations or keep up very good statistics.

There are other very useful tools in this book, and all will help deal with life better and be a better person, and a happier person!

I have been able to apply these tools in my life and it has been very helpful. I have to thank Mr. Hubbard for making them available to us, as thanks to their use I have a happy, fulfulling life, a great marriage, and I feel like I can handle things much better.

This book clarifies the difference between morals and ethics -- what we do because we think doing them makes us "good" and those things we do because they lead to a better existence for ourselves and our fellows.

We don't live in a vacuum, despite what the materialists might think. This book is how to live well ourselves - without hurting those around us.

This is a revolutionary approach to the subject. I wish more business leaders would become familiar with these concepts! It would make a better world for all...

This book has been a useful tool for me in my business. It shows how to track statistics, and how to evaluate those statistics.

Once the statistics have been examined, then specific tools are given to increase them over time.

My business has increased by 8 times since implementing these tools! I am no longer in a mystery about how to increase business, when to promote, when to cut back... the formulas given are clear, and easy to implement, AND THEY WORK!

I am a VERY satisfied customer!

L Ron Hubbard is possibly the most controversial man of the 21st century.
I read this book while researching into supernatual phenonema like near-death-experiences, psychics, out of body experiences, as Hubbard made several claims in this area.
While the book doesn't talk about that, or Scientology techniques, it is an interesting read. You won't find philosophical arguments here - the emphasis is on workability. Hubbard's philosophy (which is a version of utilitarianism based on survival) is intuitively a better ethical philopsophy than anything I studied at Oxford.
I also gained an understanding of why Scientology charges money for its services, and found Hubbard's arguments about why people attack Scientology interesting (though I'm not in a position to judge them).
The book is also a good management book - on par at least with the One Minute Manager.
Hubbard was an intelligent and interesting character. If he was a charlatan then was certainly a complete genius who continues to deceive today.
On the other hand his principles seem sound and aimed at improving the human condition.

I Have read through this book countless times and have found it to be an essential tool for living in this society. The book is absolutely invaluble, and anyone who thinks otherwise is not nuts, they simply haven't looked at the bigger picture. Most people that slam Scientology aren't wrong from thier point of view, but they fail to look at everything there is to look at, which consequently makes them look rather silly and disappoints me in that our society commonly slams what they do not understand. Stop fearing Scientology, it will not bite you !! It may even help you, you decide...