Commercial Services Books

I love Absolut ad's and have always wanted to get one. They are expensive new , so I got an used copy from an amazon seller. It came quickly and I flipped through the book for about 20 min when it arrived 2 days later. I love all the ads and they are all so clever. I might not get some of the modern art ones, but I love the city ones in particular. Anyway, I got this book for my new house and new coffee table book, I think it is one of the best hardcover coffee table book (marketing story book) ever.

Compulsory addition to the coffee table library. An excellent example of a clever, consistent, cutting edge branding campaign helping to position a generic product at the top of consumer mind. Absolut genius.

If you like the Absolut ads, this is a good book for you. It's what you'd expect - big pictures of the Absolut ads with explanations from the ad agency guys who made it happen. A fun coffeetable book.

Absolut is one of the best selling vodkas in the world and the advertsing for it is second to none. In this fabulous book were are told the inside story behind the marketing and selling of this tasty treat. The paper is first grade and the pictures are outstanding to say the least. Absolut original with a bottle looking like a Roman ruin is probably my favorite one but there are so many nice advertising ideas that have become stupendous posters. Absolute Enivironment is also a nice one. This is a good coffee table book and a nice gift for the person that likes vodka and to read.

This is a wonderful, informative, and beautiful book.
This book is about the Absolut Vodka advertising campaign. How it began, and what it is about. There are many beautiful, and breath taking images which makes you see the entire light of the campaign which looks so simple from the outside. Now, you get the inside looks and it isn't simple at all but an amazing experience.
WOW!!

This is another good book of logo ideas. Great for inspiration. Nicely laid out and the pages are of good quality glossy paper. Very nice book for my collection.

This series is a must have for any designer. Not only is it great for ideas, but a nice tool to have when a wishy-washy client just isn't sure what they want. If you are a serious designer, you must own all the Logo Lounge books.

Always a fan, the assemblage of brands from every corner is impressive and helpful. The Lounge has always been and continues to be a wonderful resource for jump-starting logo block.

Great book for inspiration and search for the right ideas. This time RockPub. is making few more pages showing how the logos work in the graphic design environment.

I was excited to see foreign companies using the latest styles in advertisement, like the russian phone company "BeeLine."

Wold highly recoment this book for a graphic design major and advertisement.

Whether you are fresh out of college or a seasoned Senior designer, you will find this book an amazing resource of ideas, trends and just plain good design.

We actually have purchased every volume and they keep getting better and better. Logo Lounge 3 is no different in terms of the unique talent chosen to be showcased in this edition.

If you need a design spark look no further, this is the book of choice.

[...]

This book was a gift for my husband who works for Delta. He really enjoyed the book.

The book is an easy read. It is well organized and flows logically. In addition, it has slightly larger type with plenty of white space for improved readability.

The author writes in a style similar to Peter Drucker, one of my favorite business writers. He expresses valuable key management points in a succinct, easy to understand way.

The author brings his vast consulting experience together to very effectively relate to the issues that Delta faced. His perspective is how Delta's leaders - 7 CEOs and their Board - dealt with those issues and the leadership lessons we can all learn from the decisions of those leaders.

From this leadership perspective, he chronicles the company history, starting with C.E. Woolman, founder of Delta and a great leader during the company's early decades. Nolan then graphically shows how the roots and a culture that caused a growing company to flourish and thrive were damaged or abandoned by later leaders, ultimately leading Delta into bankruptcy.

The points made regarding the agenda of some management consultants are right on target. They deserve serious consideration by any CEO, Board or executive.

The book is a valuable, textbook case study in how a great company can go awry when the leaders lose focus and depart from the values and culture that made it great.

Once nationally recognized as one of the finest major corporations in the United States to work for, this book provides an insight into how a great company was led astray by an unfortunate string of incompetent leaders. This book should be required reading for anyone asked to serve on a company's Board of Directors or as a CEO/President. Lessons learned should be the ability to recognize a pattern of poor decisions and take decisive action before it is too late.

With a sharp eye and a keen analytical pen, Harry Nolan holds up a chronological mirror for the reader so we can see the step-by-step erosion of this once-fine company. It's a shame that Delta didn't hire advisors with his insight when the cracks in the company's armor started to appear. Acknowledging current CEO Gerald Grinstein's efforts now to 'row the boat ashore', Nolan does not cut him any slack for his past omissions/commissions as a member of this infamous Board of Directors. WHERE WAS THE BOARD? is a question asked often throughout the book. This book should be required reading for every Director, present and future, of every company, to witness what can occur when the Board relinquishes its responsibilities as Delta's Board did. A gripping story...and it's non-fiction too!

What an awesome book. I am a Delta employee with 18+ years and this is the best book I have read regarding my company. Although the Leadership would have us "little people" believe Delta is in bankruptcy because of us, this book places the Responsibility right where it belongs, with the CEO and Board of Directors. Thank you Mr. Nolan for disclosing the real facts! Those of us on the inside can relate to your book. It should be required reading, but instead, management at Delta has a prepared script to refute the truth disclosed in the book.

This book covers all areas you may need to run your operation and then some. It includes everything from menu planning and the proper equipment needed to marketing, how to hire good employees and how to handle inspectors. No aspect is missed. No matter what area you are concentrating on, it is covered in this book. From colleges and churches to prisons and nursing homes. It even includes a history lesson on the non-commercial food service industry. Being able to know these little facts will impress clients and vendors.
The authors even advise on programs to look for when purchasing a computer to run your operation and how to design an attractive Web site. It's a step by step guide for someone just starting out in the industry. The authors clearly break down the many, many aspects of the operation. Even offering advice on how to spice up the menu (roast beef becomes succulent roast beef with Au Jus and peaches become yellow cling peach slices.
Although the size of the book may seem overwhelming at first, it's less intimidating when you realize that about half of it is useful charts and forms. All are extremely detailed and helpful. Most you will want to copy or tweak a bit and use. You will probably want to take notes or have a highlighter handy while reading this book.

Many books claim to be the end all be all when it comes to instructing managers and preparing them to lead a team in the food service industry. None of them compares to The Non-Commercial Food Service Manager's Handbook. It is a step by step guide to every part of managing any non-commercial food service industry, whether it's a church, a prison, a nursing home or even the military. I have never seen a more complete and thorough explanation of what is required of a manager. With its in-depth explanation of money management, menu planning, purchasing and inventory, food handling, safety and literally dozens of other necessary components to being an effective manager I highly recommend this book for anyone looking into management as a career.

The food industry is something that is increasingly under scrutiny for new legislation whether on the type of food served, or the conditions under which it's prepared. Anyone who is taking on a management role in a non-commercial establishment such as in a nursing home, or is perhaps considering setting up their own catering business supplying food for companies will find this is THE book that will not only get their business up and running, but will do so in such a way that it should run smoothly and successfully.

The book is a comprehensive guide to the non-commercial food industry. It covers everything from the basics of what a non-commercial food service is, right through how to set up accounts, the kind of equipment you should have, how to hire employees, statutes you must adhere to, marketing and so on. Everything you could possibly need to know in order to run a non-commercial food service is right at your finger tips. Everything is set out in a logical manner so that you can either read it right through before even starting your business, or use it as a reference guide to dip into when you need to know something once you are established.

At over 600 pages, it's quite a hefty book, but the style of writing flows easily and the print is eye-friendly so that the amount of pages and sheer volume of material presented in it isn't as off-putting as it could be!

Accompanying the book is a CD that contains the forms presented in the book in a ready to use format. This makes the book not only a great reference manual for the industry, but also a hands-on guide to get either started, or better organized in your business.

There would be a lot more people with the confidence to start up their own businesses if there were more "how to" manuals like this one!

Have you ever been in a hospital during lunch time but were afraid to try the food? We've all experienced bad cuisine at places like hospitals, schools and churches, but after reading The Non-Commercial Food Service Manager's Handbook by Douglas Robert Brown and Shri Henkel, I realized that it doesn't have to be that way. If you're a food service manager, then this is the book you can't live without.

It discusses real issues like bookkeeping, operational expenses, necessary computer programs, endless menu ideas, recipe costs, inventory, equipment, packaging, nutritional information, delegation tips, kitchen cleanliness, equipment, first aid, inspections, dishwashing, and food storage. Nothing is overlooked, not even the signs of food allergies, customer service issues, marketing and advertising, catering, taste testing surveys, personnel issues, and surprisingly - how to deal with kickbacks from vendors.

I love the fact that it discusses the history of food service - going back to the time of chuck wagons - and how it provides checklists, forms, employee quizzes, and actual case studies. After reading this book I not only was hungry, but was looking forward to my next meal at a hospital cafeteria.

The Non-Commercial Food Service Manager's Handbook by Douglas Robert Brown and Shri Hinkel is a solid reference source which would be indispensable to a new manager and a helpful resource to even the most seasoned veteran.

It effectively covers all the bases for this niche, with everything included from history and menu planning to quality control, labeling regulations, employees and marketing. Filled with numerous checklists and questionnaires, restaurant managers can easily tailor their plans and ideas to best suit their specific needs, whether their restaurant is part of a church, school or prison. It offers numerous reference sources, both on and offline, for further research as needed.

In so thorough a publication, it would be nice to see some information or links on the many non-commercial restaurants that also grow some of their own food onsite, benefitting their bottom line as well as the residents, workers and patrons. Other than this slight omission, it could easily be called the bible of the industry.

Lots of pictures of different logos and the book is arranged in a very orderly manner. Excellent book!

Well printed, well edited and an excellent resource for designers and creative individuals.

I'm very impressed with the wide array and organization of this book (and the others in the series). Such great colors, and layout... everything just makes me want to study every last detail on every last page. I've bought the first two... and have added the third one to my wish list. If you want to be a good logo designer but experience "designer's block," this should get you over that hump. Thanks, Bill Gardner, and all the fabulous designers who were featured in the book!

Logo Lounge 1 is a must-have in my design library - I refer to it often. Unfortunately Logo Lounge 2 seems lackluster, uninspired, and disappointing. While it contains the same quantity of logos as the first book, the solutions are much less imaginative and the profile section at the beginning is too long and the designers profiled, and their work, are difficult to relate to.

Great for idea gathering and inspiration. It keeps you up to date with the newest logo designs.

This book is great as a reference and as a source of important information concerning no frill airlines. The author's writing style is relaxed and lively. Whether you are just trying to kill some time by reading, or, you are a frequent flier, this is a great book for you. I learned a lot of useful information that I am planning on using whenever I travel again.

The past, present and future prospects of no-frills travel. The pioneers, the airlines, the successes, the failures.

The book takes you behind the scenes, where the decisions that affect the way we travel are made. It gives a comprehensive and detailed account of why and how low-cost carriers appeared on the aviation scene, of the people who visualized them and spent years in courts battling the sclerotic establishments set on crushing competition and fending off change, of the reasons why low-cost carriers have traditionally thrived in environments where conventional airlines have suffered, of why they have prospered and are going from strength to strength.

At times hilarious, "No-Frills" is a fabulous book, so packed with information that after reading it you'll be lulled into thinking you have acquired enough knowledge and experience to start your own airline and make money out of it too! The 2006 edition is fully updated to include the latest developments in an industry that's as volatile and prone to change as no other.

The growth of low cost airlines in Europe, the USA and elsewhere in the last few years has been astounding to many observers. The carriers have profoundly changed the nature of the airline industry in the largest aviation markets in Europe and the USA. The book "No Frills" by Simon Calder is therefore very timely and informative to all the stakeholders of the aviation industry ranging from airlines, governments, the travelling public, airline management, employees, regulators, distributors of airline services and suppliers of aircraft, spares and other related services.

Millions of people are enjoying the benefits of low cost services. Large numbers of passengers are defecting from the traditional legacy carriers to these low cost airlines, not just those who traditionally travel economy class but also those who normally fly business class. This excellent book traces the low cost carriers from the early success story of South West Airlines in the USA to the highly profitable and dynamic airlines such as Ryannair, easyJet and others.

Those wishing to learn about this latest phenomenon in the airline industry are recommended to read this book. Readers will be able to understand why some of the largest legacy carriers are having it rough and why some have gone under. Those wishing to establish their own low cost airlines will benefit immensely from the experiences of the successful low cost airlines.

The No Frills sector of airlines is revolutionizing the way airlines do business. Simon Calder does an excellent job of exploring this trend in both Europe and the United States. If you are not somewhat familiar with European airlines and the difference between No Frills, flag carriers, and majors than you may want to read some other books before coming to this one. If you are somewhat knowledgeable though this is a great book to start with. Very well written and covers things in exhausting detail. The analysis is top notch and this book is essential for anyone studying the airline industry.

"No Frills: The Truth Behind the Low Cost Revolution in the Skies" is a guide to understand how this kind of airline works.
It's perfect to understand the structure and the way they manage to get the profits, Simon Calder has made a perfect book.

I highly recommend this book for those people who want to know how a low fare airline works.

Im planning to go into Aviation Management and this is a great book that goes over everything that happens at an airport and how to run an airport!! Great book!!

Don't be afraid of the great amount of number data. It's all understandable

This book is an excellent text to all airport related personnels. I found it's particularly useful to people working in airport and/or aviation management who want to gain more in-depth understanding to all areas of airport operations. This book can also serve as in-house classroom training text for airline personnel. A highly recommended one!

This is a great source of information and very clear definitions of many of the key issues relating to Airport Management and Operations. Although written primarily from the European and Asia Pacific Airport and Airline perspectives, the author has worked very hard to include North American issues and examples. As The Airport Industry moves continually towards privatization, these differences will move to the background and be less obvious; and less important. This is a great starting place for the researcher or the occasional affectionato

This book provides a thorough analysis in all facets of airport operations and provides the reader with a logistical insight that is unmatched. While the book provides a great overview, it lacks information particularly on air cargo development and facility planning at airports. While the growth in air cargo traffic significantly outpaces passenger growth, air cargo development issues at airports become more significant. Air cargo development issues must be addressed by airport authorities. This book only makes scant reference to this. However, "Airport Operations" is a valuable book to all airport authorities, consultants and transport researchers. No doubt, a very timely piece of information.

I got this one in hardback from the public library before I bought this paperback version. I liked the hardback version, but I was disappointed with the paperback version and here's why:

It appears as if the pictures are copies of copies of copies taken out of the the original hardback and copied right on some copier rather than done correctly all over again, and there is at least one VERY GOOD picture M I S S I N G!!!!--one of my favorites--where Bob is reading a magazine or paper up close and he has his hat on. NOT DONE RIGHT IS ALSO A TOP FAVORITE: the one where Bob Dylan is playing chess at a French cafe--REALLY REALLY GOOD ONE, I love that one very much--but it still seems COPY OF COPY OF COPY quality--IT IS DARK AND GRITTY. The quality of the pictures in the original hardback book are FAR superior. and I SEE it. I did a copy of the one at the cafe on a copier before I returned the book to the library and believe me it is BETTER quality than the one in this paperback version!!! AAAAHHHHH!!! Maybe people won't notice, but I do notice it. Unfortunately I had to return the hardback book to the library.

P L E A S E TELL THE PUBLISHER TO R E D O THIS BOOK PROPERLY AND RESPECT Bob Dylan's fans because we want quality pictures. This book deserves to be done again properly. Paperback is okay to save the forests, but the quality of the pictures has something to do with the process and technology that they use. They just dished out a paperback version and copied the pictures from some other copies (as I see it) just to make money with no concern about the QUALITY OF THE PICTURES.

May I also suggest Dylan: Visions, Portraits & Back Pages as a book with FAR FAR FAR FAR SUPERIOR quality pictures and it even costs less!

Please do this PICTURE BOOK all over again, PUBLISHERS!!! These pictures deserve FIRST QUALITY production.

These photos will absolutely break your heart.
They will break your heart absolutely. If you love Dylan and the mythology he created around himself, this book will give you a glimpse behind the curtain. The images of Joan Baez and Dylan are so gorgeous you'll want to duck out of your busy life and cry for five crucial minutes. The image of a back-lit Bob and a shadowy Joan in profile is a just, simple ode to these monoliths. These photos give us what we've intimated about Bob all along.

many of these photos became icons over the years. not only absorbing photos of dylan, but classics of the photographic art. dylan was lucky during this period to be photographed by so many excellent photographers: kramer's work is the best

This seems to be a reprint of a book that first came out in the 60's. I still have my copy but it's a smaller format than this reprint. It is chock full of great photos of Dylan being whimsical and eccentric, posing in a studio setting. Very professional. All seem to be from the "Highway 61 Revisited" period (1965)when Dylan affected a "mod" style of clothes, including polka-dot shirts and Beatle boots. This is a treasure for any Dylan addict. Except for one essay, the book is all photos without text.

Meir Tamari, also the author of _The Challenge of Wealth_ and _Al Chet: Sins in the Marketplace_, here provides an excellent overview of Jewish ethics and economic life. Dr. Tamari presents a solid case that Judaism regards economic activity as legitimate and honorable, and at the same time dispels common antisemitic myths about Jews and money.

Beginning with a broad discussion of the limitations Judaism places on economic activity, Dr. Tamari then provides a short survey of Jewish economic history and a selection of responsa on economic disputes. He then devotes several chapters to such topics as tzedakah and taxation, clearly and cogently summarizing what Halakha says about each. The resulting volume will be of great value to anyone who wants to know what Judaism says about economic practice.

It will, however, be less helpful to those who want to learn something about economics -- though it should be added at once that (a) teaching economic principles was not Dr. Tamari's purpose in this volume and (b) at any rate his "sins" in this regard are at least no worse than those of standard mainstream economics textbooks. Still, a sounder economic approach would surely have made the exposition clearer on other topics.

Dr. Tamari is probably just bending over backwards to keep his discussion of Judaism free from commitment to any particular view of economics, while acknowledging that Judaism tends to favor the free market. Unfortunately he therefore sometimes writes that a "society" is free to allocate "its" resources by whatever "market mechanism" it wishes, from the free market to central planning -- ignoring both the economic fact that central planning is not a "market mechanism" at all, and the ethical fact that a State-run economy cannot help but violate the very principles of justice and righteousness that Dr. Tamari otherwise presents so well. In fact, these principles themselves would rule out communism and socialism completely; the institution of private property, together with its corollary prohibitions on theft and fraud, should have committed Judaism to free-market economics, properly understood.

The underlying difficulty here seems lie with Dr. Tamari's conception of what a free market _is_. I say this because he is constantly remarking that Judaism allows certain "distortions" of the free market, when in fact most of the "distortions" he cites are not distortions at all -- or at least need not be, depending how they are encouraged or enforced. (If I am not mistaken, Dr. Tamari studied at the London School of Economics, not exactly a hotbed of free-market thought. The fact that he recognizes an important role for the free market _at all_ is therefore highly commendable.)

All of which means only that Dr. Tamari is one of many people who could profit from a closer reading of Ludwig von Mises and other economists of the Austrian school -- at least to get clear what does and does not constitute a "distortion" of the free market (and in particular to get clear that Jewish religious/ethical observances do not constitute such "distortions"). This fact does not in any way tell against his fine presentation of Judaism's "take" on economics, but it does occasionally distort his presentation of important economic principles.

Dr. Tamari's book was an inspiring and illuminating read for me. My interests were both in (1)"jewish tradition and law", as relevant to question's of community economics and (2) in a better understanding of the traditional jewish view on social justice and ethics, as that interplays with economics. I was not looking for any sort of introduction to "economic theory" or even "jewish economic theory" (see the Ryan review).

As a practicing Jew I learned some additional historical and traditional detail of which I was unaware, relating to economic issues of Jews individually and as communities. I found the discussion of Jewish economics relevant to issues in my own modern life, issues with which I have been actively dealing.

I also learned (as was my original intention) relevant to my own professional interest in "social justice" (health care justice in particular, as it happens). I am sure this book will be valued by activists in environmental and social justice issues, who are for any reason interested in the basis in religious traditions for confronting such issues (or interested just in the jewish basis for some reason).

There must be a lot of people wondering today what the connections are between economic life (both national structure and in personal everyday economics) and a traditional ethical stance of any persuasion. They will find this book interesting.

Review by Michael Novak who holds the George Frederick Jewett Chair at the American Enterprise Institute. New York Times

"Since these intellectual foundations are now the inheritance of all of us, this hand book will be invaluable for teachers of business ethics today, of whatever religious or humanistic framework, for it serves as an intelligent guide to the longest sustained (and concrete) tradition in thinking about commercial activities in the Western world. Mr. Tamari helps us know ourselves a little better."

Review by Murray Levine "Ethics in Everyday Life" The Jewish Spectator 1987

Judaism did not develop a specific economic theory or system. Instead, writes Meir Tamari, "It proposes a moral-religious framework within which the theory or system must operate." The framework is that there is a divine economy that posits that the earth is the Lord's and man has an allotted share. It follows that we have the obligation to conserve and preserve our share. "Halacha is the practical means of applying to daily life concepts of God's ownership of material goods, man's stewardship of these goods, and God's active participation in man's economic success."

It is seldom that one finds such a wealth of material simply written by a scholar utilizing authentic Jewish sources still relevant in a single volume. Tamari writes comprehensively and expertly on Judaism's economics in the Halacha and in Jewish life.

In addition to his familiar sculptures, this book has quite a few drawings and paintings of the master. What a painter!

Giacometti well expressed the alienation and estrangement of the human condition in his sculpture.

Surprisingly enough, there are comparatively few quality publications on Giacometti, one of the greatest artists of the XXth century. This catalogue for an exhibition that was held at the Moma and at the Kunsthaus Zurich, draws on the extensive Giacometti holdings of both museums for a comprehensive survey of his career. From his surrealist period to his trademark elongated figures, from his numerous drawings which served as studies both for his sculptures and his paintings, to his lesser-known oils, the whole career and output of the artist is very well illustrated in a book that I highly recommend.