Presentations Books

I thought this was a well written book on the fundamentals of demonstrating and or presenting software. I am a big believer in "Discovery" it makes for a much better and targeted demo. I also particularly like the metaphor he uses of "crossing the bridge" and how applying the principles in this book can help our prospects bridge the gap. He has some great nuggets for sales people who are involved in enterprise or consultative sales. Don't let the title fool you,(not just for SE's) I would recommend this book for all sales people who are interested in mastering their craft!

Excellent Book!!!



Since 1988, I have conducted many system software demonstrations!!

Demonstrating to Win touches all of my experiences from small client engagements to some one pulling out the plug of a mini AS/400!

By reading this book, I felt like you were a spider on the wall recording my many demo successes and failures.

Good Job.





Kevin M. Lee

Industry Director:

High Tech & Electronics

SSA Global

8913 Metheny Circle

Tampa Florida 33615



C 813-495-0332

O 813-249-0961


Kevin.Lee@ssaglobal.com

This is an excellent how-to book for improving your discovery and demo skills for enterprise software sales.

Chapter 4 (Demo Crime Files) and Chapter 5 (Discovery Process) more that justify the price of the book.

I sincerely wish that all presales engineers would read this book before presenting to customers.

I read Demo2Win and fell in love with the concept. After years of demonstrating software, I always felt like I could have done better if I had more tools. Robert's book gave me those tools. The tools I remember from the book were simple. Just be a little different than the other person or company. The Discovery Phase in the long run will save you and your customer time. You will find out if you can supply what the customer needs or leave it to someone else to fulfill their needs. Why waste time. The Demo Crimes made me cringe because I know I've committed a few of them over and over. Now I won't commit those crimes because it's been brought to my attention by Robert.
After I read the book I asked my boss to read it. He read it and ordered about 30 copies for all of our salesforce to read. Each and every person that read it then praised it. It was kind of like the lights went on in everybody's head.
I'd recommend this book to any salesperson. I've already read it more than three times. I take it on each flight I make and read at least a few pages each time.
Thanks, Robert.

Demonstrating To Win is an exhaustive book on the topic of demonstrating software by experienced hand Robert Riefstahl. The author delves into the subject at hand with precision and detail through chapters like Demonstrating Is Not An Art!, Important Demonstration Concepts, The Demo Crime Files! and Your Demonstration Setting. There can hardly be a better resource than Demonstrating To Win for professionals in the industry. The book covers the obvious, mundane and elementary to the detailed nuances and tricks of the trade and aims to articulate the author's main thrust that in order to win the day the presenter has to build a bridge that the prospect wants to cross in order to reach you (and your software product).
Each chapter is augmented by a brief summary which offers a synopsis of the topic covered and the author practices what he preaches by offering his experience in plain language. There certainly are a couple of instances where the reader will notice the book's age and its year 2000 publication date, most notably during the technical discussions, but Riefstahl's guide is comprehensive and advantageous all the way through and still relevant to those demonstrating software to potential customers.

Captivate is a very useful elearning, simulation/demo program that lets you do a multitude of things. This book touches on many of those topics. I work for an instructional team that works with Captivate students and we find this book to be very boring. The sample files are drab and while some of the files on the CD rom in the back of the book are useful, many of the files are bit silly - such as the sound bytes - not real world enough. It does have a decent section in the front that briefly discusses script writing with accompanied files.

I don't agree with some of the author's opinions and the choice of a sans-serif font throughout the book - makes it a difficult read.

The tech support from Iconlogic has been good. I would like to do plenty of business with this company, but would like to see a better organized book that I can easily use in class.

Overall, you won't lose by buying this book. The book and student files could be a bit more interesting.

This is a very user friendly book. The ony thing that would make it better is if it were geared for Captivate 2. After going through this book, I feel that I don't need any organized teaching sessions for the skills.

"Essentials of Macromedia (now Adobe) Captivate" is the
title of the book. The promise is maintained when you buy it,
read it and follow its step by step exercises.
If I'm right, "essentials" are the things that come first and
foremost. When you are new to a jungle, a subject or an
application you want to get the essentials as fast as you can.
If the application you want to learn is Captivate, then Kevin's
book is the buddy on your side, the one with more
experience, the one that helps you with clear instructions and
useful tips.
The exercises on the CD are well written and work. They take
you step by step through the major features of Captivate.
The language is simple. Even for those, like me, that have
English as a second language.
In a matter of days you are up and running, creating your own
multimedia instructional materials.
Then you'll probably need other books, because Kevin's
Essentials has brought you, fast and safe, to the point you
can take another leap forward, to reach Station "Advanced".
Last but not least, Kevin Siegel is a "real person" that stands
behind his product. Like other reviewers before me, I wrote
him an Email and he answered promptly.

I really think this is the best software tutorial I have ever used, and I have used quite a few in my trillion-year career as a technical writer. It has just the right level of detail. So many tutorial writers leave major concepts and steps out because they assume that you know what they know. And you don't, that's why you bought their stupid book. But this one guides you gently through all you need to know to get firmly established in using Captivate. It was a great help to me when I suddently found a Captivate project on my desk and didn't know exactly where to start. Essentials of Macromedia Captivate helped me start at the appropriate beginning point. It also provided lots of handy tips that I'm sure helped save me a ton of time that I would have spent if I had tried to figure out the software by myself. I would reiterate, as others have here, that you need to follow all the steps in the book to get the most out of it. But doing so is well worth your while.

This book is the cheapest class you may ever have, and it is a good class. As you may have noticed there are not many books written on Captivate. It's a shame because Adobe's Captivate really is great program.

I am a freelance web designer and Flash animator in the Seattle market. Last year I wanted to learn Captivate and realized there are no classes in the Puget Sound area and only 3 books on the market.

I purchased this one and it taught me the program just working on the exercises at night. The book has not typos, a nice flow and they cover most of the program. It is a productive book and you see results quickly. Since then I have added E-learning to my list of skills I offer thanks to this book and the Adobe's Captivate.

I do admit I also purchase the Visual Quick Start book. But when I need to reference something I go to Essentials first. I will look at the example in the exercise I did and it will click right away, "Oh that's how I did it".

I got this book well before I thought I was going to and it was in amazing condition :)

If I had to keep but one reference book on my shelf as a Professional Interior Designer, this would be the book. It contains in-depth and well-formatted information on virtually every subject in the field, and the graphics are outstanding. One of the authors, Maryrose McGowan, is a powerhouse and has done a remarkable job with this guide and I hope she comes out with many other useful books to advance the profession. This book has quickly replaced several books I previously owned that attempted to do what this book has done with great simplicity, completeness, and accuracy.

The chapters are well-organized, the graphics are abundant, clear, and easy-to-understand, and they contain information from all ends of the spectrum. The price tag of the book is steep, but well worth the investment. Save your pennies and make a point of buying this book, or look for used versions as they come available on Amazon.com. You will be glad to have this book in your collection!

This book is very helpful for upcoming designers. It gives you standard codes for everything you could imagine. Very helpful when doing my design projects.

If your an Interior Designer or practicing to be one this book should be amongst the many in your personal library. The details are well written and displayed.

I've purchased this book for 2 companies that I've worked for and for myself as well. I am an Interior Designer and find Interior Graphic Standards to be extremly resourceful and helpful when it comes to design & planning. It covers a wide range of topics such as basic electrical, mechanical, accessibility standards, plumbing fixture considerations; material finish's, door frames/types, acoustics, etc. and provides enough information on each subject so that you understand what is required to plan. My only complaint is that in many cases, measurements and dimensions are not shown where you would think they should exist. That being said, I highly recommend the book for people of all levels in this industry.

"Speak with Confidence" provides all that you need to become a great public speaker. The way that this book approaches the topic is to break it down into tips, which are generally just one or two paragraphs long. These tips are individually numbered, so it is really easy to use this book as a reference. I found the sections on preparing clear and simple visuals to be particularly useful. I would recommend this not only to business people who are giving presentations at meetings, but also to anyone who speaks in front of others. I'm a teacher and I found a lot of tips that I could use in my classroom. With the help of the advice in this book, I can communicate more clearly with my students.

The book is well presented with lots of tips and ideas. Author is trying to convey lots of details on presentation skills in this book which is practically possible. Book delivery date was bit late than expected date.

Thanks,
Suresh.

I satisfied with book condition.
And it delivered when i want to use.

"Powerful Presentations that Inform, Inspire, and Persuade" is the subtitle of this book and when used will be a sure recipe for your success as a public speaker. Putting into practice the hundreds of tips presented in this book will insure that you receive accolades for all your future presentations.

Straightforward and easy to read Ms Booher has developed tips for improving your communication and speaking skills in a logical, topical approach that takes you from your research, and establishing a rapport with your audience, through the latest advances in technical communications.

I especially enjoyed the pithy quotes introducing the subject to be covered in each new chapter.

The layout of the book, with the numbered tips and white space on each page, encourages the reader to reflect briefly on the thought just expressed before moving on to the next important tip.

Throughout the text you are asked detailed questions to consider in your research and preparation.

Whether a novice just beginning the adventure or a well traveled veteran in the field of public speaking, this is a book you will want to add to your library. This is valuable resource full of stimulating new ideas.

A professional speaker for 26 years, I now refer to Speak with Confidence before each presentation for a quick brush up--learn, don't read or memorize material; shorten material by cutting the skeleton, not the flesh; handling Q & A using the SEER format®, and more! A copy should be on every speaker's reference shelf!

Having been a start-up company within the past twelve months, BREAKTHROUGH NETWORKING was the perfect guide in developing my personal networking style and identity. Lillian Bjorseth provides clear and easy-to-apply examples of "How to Introduce Yourself" and "How to Work a Room," among many others. I'd recommend it to any businessperson interested in either defining or revising their business identity and actions to maximize success.


Dino Romano
President
www.GreaterCashFlow.com

Breakthrough Networking: Building Relationships that last - delivers huge and is considered a must read for the Progressive Intelligence, LLC members. Each page is loaded with an infinite amount of wisdom creatively outfitted with substance that provides you the understanding to unlocking the whole premise to life - building relations. This is one of those books that you most definitely will keep reading over and over again, as you continue to build your networking arsenal in your quest for certainty in your business and personal lives. This book was so inspiring that it has caused to seek further into Lillian's intellect and experience, where we found, and were inundated with a wealth of information not only during numerous seminars, but through her various other books and publications. Thank you Lillian for helping us set the foundation of Progressive Intelligence, LLC as we continue on making our social contribution in society.

Ryan J. Lewandowski
Chief of Sales and Marketing
Progressive Intelligence,LLC

Now in an newly updated and expanded second edition, Breakthrough Networking: Building Relationships That Last by syndicated columnist Lillian D. Bjorseth is a truly "user friendly" guide to building networking skills in order to control one's own career path and uncover bright future prospects in an era where corporate cradle-to-grave job security is a thing of the past. From presenting the best possible personal image; to staying in touch; to engaging in ice-breaking activities; to dealing with gender-specific discrepancies, and a great deal more, Breakthrough Networking is particularly recommended reading for aspiring and practicing free-lancers in any vocational category or job level.

Breakthrough Networking offers practical, hands-on suggestions for building on networking and communication skills. I have found it a useful and informative resource.

"Breakthrough Networking: Building Relationships That Last," by Lillian Bjorseth, addresses problems that many people have with meeting people, building relationships, and projecting a professional image. In an era where cradle-to-grave job security is a thing of the past, it is beneficial to continue building relationships throughout your career.

"Breakthrough Networking" makes it easy for anyone to network. Bjorseth discusses different networking styles, and through a series of questions about everything from appearance to desktops to office enhancements, the reader can establish his or her own networking personality type. Bjorseth addresses each networking style separately, listing strengths, weaknesses and suggestions for improvement. This personalized approach helps the reader understand how to effectively communicate with other networking styles.

In addition to networking styles, "Breakthrough Networking" also examines the effects of the personal and printed images. Bjorseth explores the positive and negative connotations of different colors, gender-specific discrepancies, and even the importance of seating arrangements.

Another valuable tool is Bjorseth's insight on setting networking goals. She includes checklists of questions to help readers refine their target market and networking strategies. Also included are suggestions on how to find groups to join in order to build a networking pool and how to get more specific results from those suggestions.

Bjorseth also includes a section of ice-breaking activities, games, and workshop exercises to flex the networking muscles such as "Networking Bingo" and "Networking Poker."

"Breakthrough Networking: Building Relationships That Last" is a guide to networking and building relationships from which anyone, regardless of profession, will benefit.

A lot of work went into this book. The overall presentation and layout is friendly and easy to the eye. The illustrations are very effective and easy to understand. The language is simple and clear. What you get is a book that is very practical and that explains in great detail the dos and don't of design. While the focus is residential the principles can be applied to all types of buildings. Highly recommended.

I would have to say this is by far THE best book I have found for designing authentic traditional style homes. Say goodbye to cookie cutter - every designer should have a copy of this book beside them when they design, or else memorize it!
I am not a HUGE reader, but I was so enthralled with this book, that I read about 125 pages in my first and second sitting. Ok, it has a lot of pictures, but still that is pretty good for me. I usually lose interest quickly. :)
Don't hesitate to buy this book. It is a deal at any price. It WILL help you "Get Your House Right", save money and increase the value of your home tremendously in the process.
This should be standard issue at all technical schools, colleges and anywhere that teaches how to design good quality authentic buildings that are pleasing to the general public.

This book is a refreshing antidote to the sea of mediocrity being built all around us. It fuses classical design principles, so long lost by architects and the building industry, with practical applications to everyday home design and construction. It's easy to understand by layman and architects alike and is a fundamental primer to building your new home.

I've purchased additional copies and sent them to friends about to build their new homes to share with their architects. It has become one of my book shelf treasures.

I bought this book about a month or so ago. I have read through it once. While I will skim it again, from time to time, I'll be keeping it as an irreplaceable reference manual for home design or purchase.

The illustrations are gorgeous and pure genius. Most of them are NOT CAD drawings, but honest-to-goodness pencil illustrations, which all have a definite artistic flair to them.

The premise is simple: the Greeks and Romans got it right, and modern home designers try to ape their aesthetic without doing the requisite homework make awful looking houses. Once you read this book, you'll never be able to go into a rich new suburban development without easily being able to point out the painfully obvious design gaffes that abound. That's the downside--you're an instant architectural snob after one read. But the upside is that when it is time to YOU to buy or build, you'll know precisely what to look for and what to avoid.

Marianne Cusato has proven her genius with the "Katrina Cottage" design, which will probably set her for life financially. I hope it does, so she can focus all of her energies toward the classicist movement. I'd sure love to hire her to design my next home (if I could ever afford her now).

The modern architectural ethic of the last century, emphasizing a lack of details, machinelike designs, and a material driven ethos (steel, glass, and concrete) is absolutely put to shame by the Greek and Roman orders of proportion, balance, and detail. Hopefully, Ms. Cusato and her classicist colleagues can put the last few nails in that coffin. I could live the rest of my life quite well without having to view another gawd-awful building that looks like it was designed by Fisher Price.

This book is a masterpiece.

This may be the best handbook on traditional design published since the 1920s, informative for both layman and professional alike.

If you wonder what makes today's so-called "traditional" houses look so ugly, Marianne Cusato provides answers in a guidebook that walks you through "how things go wrong" (avoid) and "how to do it right" (use). In meticulously-drawn illustrations, she charts the course of design from first concepts to fine details, providing pearls of wisdom on things that can make or break the authenticity of a new old house. Notations accompany each drawing, describing essential building elements and how they go together.

Never before have I seen a more comprehensive or practical guide through the minefield of traditional design. Clear, insightful directions make "Get Your House Right" the perfect learning tool for builders at all levels, whether novices or those needing a refresher course. This book should become the primary text to teach architects the fundamental building blocks of the classical tradition.

Well-done book, written concisely and full of information. I enjoyed the information against popular myths about the elevator pitch and giving presentations. I would recommend this as a great start for people going into pitch meetings.

this book is a must for anyone trying to improve their communication skills in any business. So much is done "in the room" and the fact remains that talent for the job and talent for getting the job are not the same thing. The author tells us things we may not want to believe but are things we are be better for knowing. It's like having ammunition, or a great coach with you when you go in for that interview or pitch meeting. I've already used some of the techniques and benefited greatly. Will most likely read this one a second time when another big meeting comes up.

This book was actually a gift for my husband. I remembered him commenting an article he had read about Stephanie Palmer and she impressed him. My husband is like a sponge. Always reading and trying to soak up knowledge. However, rarely does he comment out loud to me, unless the person or subject matter really zings him.

I also remember him indicating that Stephanie Palmer had a book out.
I decided to find the same book he was talking about, without hinting that I was going to buy it for him.

Well, I found it, he read it, he really liked it and got some excellent information from it. Now I am putting it on my list of the next books that I read.

He recommends this book and says it is helpful whether or not your are in a speaking position on any regular basis, a job you have that you may need to present yourself in front of anyone, or as he did to myself, just a housewife, he said would benefit me.

So, we give it an A+

We all have problems closing the deal. Whether it's pitching a screenplay to Spielberg, ironing out the final sale price with Trump, or negotiating who picks up the kids with the hubby/wifey.

This book provides an entire canon of strategies that can be used by different personality types in different situations. This isn't the stuff they teach you in school, but is precisely the type of knowledge and skills needed to be successful (or at least to avoid picking up the kids).

I can say first hand that the skills in this book helped me discover an unadvertised job in the industry of my dreams only a few weeks ago. Yesterday, I closed the deal and start next week.

I think that's worth doling out for the hardcover, don't you?

We don't often see everyone giving a book 5 stars - this one deserves it. The other reviewers have touched on some of the important points in the book, don't assume that you can extrapolate and get all the benefits just by reading the reviews - read, re-read, and study this book!

Although the book is focused on business applications specifically sales and moving up the corporate ladder - its tenants can be applied in most any interactions between people - friends, family, organizations, and of course business.

Palmer does not propose flashy or manipulative techniques; it's down in the trenches building solid and genuine foundations. She advocates thoughtful planning, with allowances for mis-steps along the way (and excellent advice on how to handle them).

A few of the gems that stand out for me relate to interacting with others - could be a boss or a (potential) client - organized a bit differently than in the book:

1. Before the meeting starts - do your homework, be prepared, dress appropriately (could be different that how client dresses), don't sit in the wrong chair.
2. Remind the others why you're there - the appointment could have been set days ago and they forgot.
3. Don't start your pitch too soon, develop rapport.
4. DO NOT try to be the smartest person in the room (even if you are) and do not be the center of attention.
5. When the inevitable interruptions happen - determine if it just a pause or a reason to break off the meeting for now. If getting back into the meeting after an interruption, easy back in with a brief summary of what was covered before the interruption.
6. Have a smooth way of informing the attendees on details that perhaps they should know, but perhaps don't remember (or don't know). "As you probably know, the Brothers Grimm are the nineteenth-century German professors..."

I could go on and on, but you need to read the book anyway. Go for it!

If you're looking for a step by step how to guide on how you can create Million Dollar Mailings on a shoestring budget, then skip this book.

On the other hand, if you're an advertising professional charged with the task of effectively spending your client's money on marketing and advertising, then by all means, buy this book. This is your chance to look over the shoulder of a seasoned professional as he looks at some of the most successful direct mail pieces in history.

As for the cost of the book... a course on "marketing" at your local community college costs more and won't provide 1/10th of the information contained within this book!

Wow says it all. Read the prior reviews. Pound for pound this book is worth more than gold per pound to anyone who writes copy. A life time of learning for way less than $100. Have spent 10X as much for a fraction of what this book will give you. Thanks Mr. Hatch

Thousands and thousands of different direct mail packages are mailed every year.

A few are super successful. This book collects the cream of the crop. the "control" letters that made these companies fortunes over the years. And explains why they worked. Will cut decades off your learning curve.

You can use these time tested successes to duplicate. So that your own mailing will be a success. Shows all different types of formats for mailing. As well as different types of offers.

Two other recommended books to learn from are Herschell Gordon Lewis' "World's Greatest Direct Mail Sales Letters" and "The Greatest Direct Mail Sales Letters of all Time" by Richard S. Hodgson

But both of these are hard to find and expensive. Who knows how long Million Dollar Mailings will be available for?

However, there is a danger in that you'll see how stupid some of the marketing has been done, and is being done, by others in your company. You might get restless, run out the door and scream.

Worth it's weight in doubloons.

Caveat: Bean counters, and bean counters masquerading as marketers, will not understand this book. If all you send out are post cards and self mailers (ads with postage stamps), and you think they're effective, keep doing that. We true direct marketers will gleefully steal your lunch money with Mr. Hatch's assistance.

Expensive, but definately worth it if you can afford it. Like others have said, don't expect a "how to" course on putting together a direct mail piece. However, the mail pieces included provide some real invaluable insights into what works (and there is a pattern).

The only thing I could add is that maybe some of the old control pieces could have been added so you could examine why they were beaten.

Otherwise - really top notch!

Excellent guide on connecting with the audience. My presentations are generally information driven (Medical field) and there is very little room to change and create a connection with the audience, or so I thought. After reading this book (a very quick, entertaining and easy read) I presented a topic that was rather dry; I had more peoplle come up to me with positive remarks and feedback then I ever had. I highly recommend this book.

This book was a great help - read most of it one day, and used the techniques the very next weekend. A great book!

An excellent introduction to public presentation. Clear, pithy, few wasted words -- it models what it preaches. Unlike many of its competitors on the presentation shelf, S.O.S. doesn't ramble on and on, like a speaker who just can't shut up. Instead, it gets in, gets out, and leaves the reader a better presenter.

The downside of this book is that it has no visuals, no pictures, no fancy color printing inside, and it is printed in expensively; no bells & whistles - just meat & potatos.

Recently, wanting to move my presentation skills to the next level, I spent $1,500 on books & audio. Without a doubt THIS BOOK IS THE BEST resource for advanced presenters. Of all the trainings in my career I've had in presentaiton, negotiation, media & crisis communication, I recommend this as 'the golden little book' to connect with an audience.

I applied the ideas now 3 times to big presentations and each time with "knock-out" success & unsolicited feedback from the audience afterwards. Practice makes perfect !

In addition to the positives mentioned in the other reviews, I have to highlight a great chapter on the often misused PowerPoint ("PowerPoint Doesn't Bore Audiences, Lousy Speakers Do") By emphasizing the importance of a good presentation and clear, simple and direct PowerPoint slides, Wiskup shows how to get the most from this tool without getting bogged down by the its technicalities. As a former training director I've seen lots of bad PowerPoint and this book provides a simple antidote.

If a reference to planning events is needed you can't do better than Complete Guide to Successful Event Planning, a pick for planners and public libraries alike. Here's all the basics for planning all kinds of events, from seminars, receptions, weddings, dances, reunions and retreats. From money-saving tips and identifying and reaching target markets to choosing dates and designing events, it covers all aspects from budget to set-up and beyond. A few other guides cover this topic lightly - if you want the depth, Complete Guide to Successful Event Planning is the item of choice.

It is a helpful book for first timers and newcomers. For someone who has been in the field for 6 years it isn't very good. It is just reading the same things over again. I would reccomnd this for anyone just trying to get something togther and not wanting to hire an event planner. The info is good and doesn't miss much. Just do not buy it for a refresher if you have done this time and time again, it won't help

This book is a fount of knowledge. Its simple to read and easy to follow. I thought it would be a person spouting about how great they are and not alot of practical information. But I was wrong. This book is helpful in many ways: for the beginner it provides a practical guideline to get started; for the intermediate planner it provides further ways to improve what they have begun; and for the advanced planner it hones their skills with the latest ideas and information.

For myself as an advanced even planner, it confirms that I am right on track with the trend for event planning. The CD with the forms and such are very useful and easy to customize for each planner or event.

I have already recommended this book to a large organization to use to train other event planners!

This is a great high level overview of event planning. I am still looking for a reference with more detailed checklists and events of a more civic nature. But it was great to get the accompanying CD to use to start making your own checklists. And a great way to see all the possible areas that could be involved with planning events, especially large ones.

Having to plan an event? First time or old pros needing a refresher go no further than this book. Shannon Kilkenny has outdone herself here with step by step instructions and tips to walk you through the whole process of planning and executing even the most difficult event you've ever faced. I found the charts, lists and forms both in the text and the copies on the CD ROM for easy print out to be the most beneficial.

I think the best thing about this book is that you can take away something from reading the whole book cover to cover. But you can also take away information from individual chapters if the whole book doesn't apply to you. The best example of this I can give is that my mother was panicked last week over trying to plan my little sister's 16th birthday. I told mom that while I'd only read this book last week for a friends baby shower that I thought she might want to take a peek at it. When I came over the day before my sister's party to help with setup my mom said that the book had more than paid for itself. It had shown her a much less stressful way to do what she was trying to do. She said that she skipped the chapters aimed at event planners but that a lot of the later chapters helped her immensely in avoiding disaster or over planning for the party. This is a definite read for anyone trying to plan an event from the smallest birthday party to a large banquet or conference.