Tools Books

Roger von Oech is one of the power houses in creativity books. This particular tome is an example itself of a creative endeavor. Perhaps some of these ideas are expressed elsewhere by Oech or others but the presentation here is what makes a difference. I found myself ruminating and thinking of how each of these sayings can help me out of current conundrums and I did find myself at least seeing situations from different perspectives, which can sometimes be the way to start finding a solution. The book is a very quick read and should be a reference in anyone's creativity book collection.

Seems to me a different approach and format with the same recommendations as his other books. Read the authors other stuff along the way and this one is creative in its layout and approach but found it more of the same. Had trouble staying with it.

I am a raving fan of Roger von Oech's creative work as embodied in his books & card decks, namely:

Books:

- A Whack on the Side of the Head;
- A Kick in the Seat of the Pants;
- Expect the Unexpected;

Card Decks:

- Creative Whack Pack;
- Innovative Whack Pack;
- Ancient Whacks of Heraclitus;

I have used all his creativity stuff ever since I started my own strategy consulting (& book store) business in late 1991.

From my personal & professional experience, I would like to say that the entire collection of Roger von Oech's creative work has been designed to serve three strategic purposes:

- understanding - & removing - your mental blocks;
- breaking your habitual patterns;
- shifting your focus & changing your paradigms;

As a matter of fact, once you appreciate & commit to these three strategic purposes in your life, you will soon realise that there is nothing in this world to stop you from getting rid of old ideas & getting new & fresh ideas.

Allow me to quote Edward de Bono: "...the mind is habitually uncreative - it is usually preoccupied with organising masses of incoming data into convenient patterns. Once this pattern is established, then the mind tends to rely upon that pattern in future situations, in order to facilitate decision making & action in an otherwise complex world..." (The Use of Lateral Thinking).

Breaking old habitual patterns is definitely the first & foremost priority in your journey to creativity!

Once your shift your focus, you begin to change your paradigms or the way you look at the world around you. Always remember this: Your brain follows the direction of your dominant thought. Once you focus on something, that thing becomes the foreground. Everthing else will fall into the background. Most opportunties are unfortunately hidden in the background. The moment you begin to shift your focus, you are pushing the 'foreground' into the 'background', & pulls the 'background' into the 'foreground'. Get it?

'A Whack on the Side of the Head' will help you to break through your mental blocks. They will open up your mind for innovation. This book is filled with provocative puzzles, exercises, stories & helpful tips.

'A Kick in the Seat of the Pants' takes you on a guided tour through the four stereotype roles of the creative process - Explorer, Artist, Judge & Warrior. Understanding - & applying - these roles will fire up your personal & professional creativity. Tactically, they will change your mental focus as you change to play each of the four roles. I would like to add one more role from what I have learned from the Japanese creativity experts: Antique Dealer. This singular role will allow you to combine all the four roles into one.

'Expect the Unexpected' uses thirty of Heraclitus' (the world's first creativity master) epigrams as creative springboards. It has intriguing questions designed to topple old habits of thought & fire up your imagination.

All the three card decks are basically extensions of the three books, to allow convenient usage during brainstorming sessions.

From my strategy consulting experience, these three card decks have proven to be inexhaustible sources of inspirations.

In fact, the Innovative Whack Pack combines the creative power of both the 'Creative Whacks' & 'Ancient Whacks of Heraclitus'.

I strongly urge readers to seriously consider having the entire collection of Roger von Oech's creative work added to your Creativity & Inovation Library, & all the three card decks placed permanently on your desk top at all times.

Roger von Oech, the founder and president of a consulting firm that specializes in stimulating innovation and creativity, has written a very enjoyable and mentally invigorating toolbook for unleashing the power of thirty of the passed-down paradoxical sayings of the ancient Greek philosopher, Heraclitus (500 B.C.E.). If you want to improve your ability to "think outside the box," then this little book may be just the right tool for you.

Why Heraclitus, and what is his connection to creative thinking and innovation? According to von Oech, "I've been consulting Heraclitus for many years, and he rarely lets me down. Indeed, if creative thinking involves imagining familiar things in a new light, digging below the surface to find previously undetected patterns, and finding connections among unrelated phenomena, then I believe that Heraclitus is the world's first creativity teacher. His ideas not only inspire us to think in these ways, they also provide us with strategies to understand our problems in a fresh manner. For these reasons, Heraclitus is the guide I turn to whenever I need a new perspective."

The book is well researched with a lot of good supporting stories, examples, and historical anecdotes that brought to life the meanings of Heraclitus' sayings. Von Oech did a great job of showing how these sayings can be applied to everyday situations when creative and innovative solutions to problems and challenges are needed. The book also contained many thought-provoking sketches and good introspective questions to further stimulate individual creative thinking.

Von Oech identified three ways to read and use the book. The first is to read it straight through like a creativity workbook to find some ideas you can apply to your life. The second way is as a source for daily meditation by reading and focusing on one saying each day for the next month. Lastly, you can consult it like it was an oracle to help you break out of your normal thinking patterns when you need a shot of creativity. I read it like a workbook, liked how it made me think, and now I am using it for daily meditation. I will also use it as an oracle to help me deal with some challenging issues.

I believe that this book has the ability to unlock the potential of my creative spirit, and I believe it can do the same for anyone who reads it.

A number of years ago, I read Roger von Oech's A WHACK ON THE SIDE OF THE HEAD. It was fairly early in my career, when the mold is still unformed but the message was poignant. Recently, when I ran across EXPECT THE UNEXPECTED and saw von Oech was the author, I decided to pick it up and renew myself to von Oech's teachings. What a breath of fresh air he offers with EXPECT THE UNEXPECTED.

von Oech draws heavily upon the ancient wisdom of Heraclitus, the Greek philosopher. Heraclitus, like Parmenides, postulated a model of nature and the universe which created the foundation for all other speculation on physics and metaphysics. The ideas that the universe is in constant change and there is an underlying order or reason to this change-the Logos-form the essential foundation of the primary Heraclitean view. Everytime one walks into a science, economics, or political science course, at most any level, significantly all the teachings originate with Heraclitus's speculations on change and the Logos.
Despite this and the fact the ancient Greeks considered Heraclitus one of their principal philosophers, precious little remains of his writings. The passages remaining are tremendously obtuse, not because they are quoted out of context, but because Heraclitus deliberately cultivated an obscure writing style (one that makes one THINK!). However, thanks to von Oech's passion for all that is Heraclitus and his teachings, we are presented with many the ancient 'riddles' and a modern day correlation and translation of each. von Oech recalls being struck with "the Heraclitean bug" while studying in Germany many years ago. Now, he has written a book in which he brilliantly and entertainingly examines concepts such as symbol, paradox, and ambiguity in relation to creative thought.

At the beginning of EXPECT THE UNEXPECTED, von Oech provides the reader with 30 creative insights to consider and explore our creative psyches. von Oech goes through each of the thirty selected epigrams, provides his interpretation along with examples, parables, and questions-the kind that make you go "Hmmm"- all the while stoking the creative being within. von Oech does not attempt to inform the reader that his interpretation is the correct one; to the contrary, he implores the reader to step outside the boundries of conventional thought to find the "correct" answer.

As he was in A WHACK ON THE SIDE OF THE HEAD, von Oech is immensely entertaining. He is an individual who has spent his career assisting others to think creatively. As a byproduct of this career, von Oech has proven himself to be a prodigous creative thinker in his own right. Those in the 'concrete' professions-attorneys, consultants, accountants-will find this book extremely insightful. Thinking in the abstract is incongruent with the 'concrete' professions (I know, I'm one of them). As such, having the fodder to stoke the creative juices, particularly when problem-solving, is a boon to any professional.

At it's small physical size and only 190-odd pages, this book is perfect to keep handy at your desk or any place one engages in thought. I plan to keep it nearby just to refer to when a problem presents itself in an ostensibly unsolvable manner.

Highly recommended.

This great book was like the glue the brought together all the tidbits of information that were floating inside my head.
Superbly written & simply explained, J.Rosenthal presents various nutrition approaches & theories, & encourages everyone to find their individual balance in order live a healthy, nourishing life.

Joshua Rosenthal's book "Integrative Nutrition" is an excellent resource for anyone who wants to explore and discover the truth about giant food corporations and pharmaceutical companies and how they affect the American diet; the strengths and weaknesses of the popular diets in the market; the reasons why we should listen to our body when we crave for certain foods, the Mind Body Spirit connection, healthy recipes and much, much more. Great pictures,layout etc. A must have Nutrition Resource Book :-)

I believe anyone interested in the mind body connection would benefit
from this book! Highly informative! I couldn't put it down!

This book has great information, I do know a bit mjore than the average person about nutrition, and have been eating organic, non dairy, homepathics, more natural lifestyle since the 1980's but this book is a great help loaded with information I did not know. This is a great read for everyone. Once you pick it up you dont want to put it down.

Integrative nutrition was recommended to me by my nutritionist who attended the integrative nutrition schooling up in NY. The book compares all diet trends - shows you the good and bad in all...as well as supports the reader lovingly in their journey for overall good health of mind/body and spirit. This is no quick fix diet book. This is for those who want it all!

Poignant, powerful stories. Beautifully written with a distinctive and important design. This book's not to be missed--by you, your friends, your business colleagues. Bravo!

Within his book A Leader Becomes A Leader, Kevin Sheehan delightfully illustrates the essence of true leadership. He poignantly definies a diverse group of past and present leaders; while exploring their life events and characteristics of greatness. Encourage your friends, family and coworkers to read this motivational book!

The author does a phenomenal job of breaking the topic down into small manageable and inspiring readings; also covers a great cross-section of leaders and the characteristics that made them successful. I ordered a dozen copies as executive and motivational gifts.

J. Kevin Sheehan presents a celebration of what's possible in his biographical snapshots of great leaders. By focusing on the unique character traits of outstanding leaders the author transforms the mysteries of leadership into something very real. He answers the question "what made them great?" in an extremely concise and inspirational style. Great as a corporate gift or graduation present. My children have used it for school projects and I have found inspiration for my own business. No home or school library should be without this most valuable tool.

What I love most about "A Leader Becomes A Leader" is it's timeless simplicity. I can take this book (turn off the television) and spend quality time with a young child, parent, teacher, grandparent or peer and connect on a visual, thoughtful and emotional level. These inspiring stories remain simple, true and steadfast in their messages of perseverance (and are told with grace). A thoughtful journey through and towards what is really important in life. A great exploration on human potential. This must be shared!

I picked up this book because I have always found e-mail to be an effective way to begin and develop relationships with interesting people I would never have otherwise met. That's one of the many reasons I like to write reviews on Amazon.com. Since most books about the Internet are extremely simple and out-of-date, I had low expectations. Imagine how pleased I was when I discovered that this book not only answered many of my questions (such as how to get started with e-mailing to opt-in lists of people who have given permission to be contacted with information in certain subject areas) but also provided information that I did not imagine existed (such as sites for posting e-mail press releases and statements of competency to reach the media). Best of all, the ideas here take little capital and expertise so most people who are active on the Internet can use them.

Here is the table of contents to give you a sense of how the book is organized:

Chapter 1: E-Mail Newsletters

Chapter 2: Discussion Lists

Chapter 3: Online Networking

Chapter 4: Signature Files

Chapter 5: Autoresponders

Chapter 6: Customer Relationship Management

Chapter 7: Promotions and Direct E-Mail

Chapter 8: Online Public Relations

Chapter 9: Advertising in E-Publications

Chapter 10: E-Mail Marketing Rulebook

Chapter 11: Technical Know-How

Chapter 12: Measuring Results

Chapter 13: Opt-In List Brokering

Chapter 14: Worksheets

Chapter 15: 20 Recommended E-Mail Publications

As a result of reading this book, I began to wonder if I should also offer a free e-mail newsletter of more analytical and detailed book reviews covering those books I like best, with the reviews organized to be easier to access. Your opinions on that subject are most welcome!

The technical support in the book can save you some money on implementing by allowing you to do more of the work yourself. You are also directed to examples and organizations that can help you. I wrote down more than 30 web sites I want to investigate as a result of reading this book. That's about 27 more than I got out of the last 400 books I have read.

Another positive feature of the book is that it is anti-Spam. If you are like me, you get about 40 Spam messages a day that have no connection to any interest you have and seem to be created by people with little talent. One reason I have been slow to use more e-mail marketing is because I am very anti-Spam and didn't want to become a Spammer even by accident.

The best advice from the book is to build your own lists from people who reply to you and give you permission to contact them again, and use those to establish and maintain mutually supportive relationships. That makes sense to me. My web designer has been urging me on with this idea for years, but I never quite got the point before. Now I see what I should be doing. Even though I have read and liked Permission Marketing, the idea just hadn't clicked before.

Even if you don't plan to do e-mail mass marketing, the ideas in here for online public relations will make the book valuable all by themselves.

The authors also offer you access to their web site for more information and help.

A revised edition is planned for a few weeks from now, and I suspect that it would be a good idea to see what is in that edition as well. I wouldn't wait for that one, however, to get started. You can make significant progress in the meantime with this edition.

After you have finished reading this book, ask yourself what is the one thing you could do today that would help get valuable knowledge out to those who need it most. Then take that action. I also urge you to make that question and action step a daily process thereafter. This book should make you very capable of doing this!

For anyone looking for an experienced and relaible method of managing opt-in email marketing this is for you.

Marketing With E-Mail is a quick reading that broadens your horizon by giving you a concise, to the point overview of the different tools available to market a company and its products/ services through e-mail. Permission marketing is the mantra of Marketing With E-Mail and her author, Shannon Kinnard. E-mail marketing, though important, is not a stand-alone communication channel. By offering your prospects and customers multiple response paths, you increase the probability that they will respond to your product offering. In addition, Marketing With E-Mail and the companion web site refer to many resources that you can explore to get additional insights into that new field of marketing. Shannon Kinnard, however, does not cover the economics of e-mail marketing thoroughly. Case studies are not usually backed up by any in-depth financial analysis that should definitely convince you that investing in e-mail marketing provides a sensible return on investment and positively influences customer lifetime value. Hopefully, Shannon Kinnard will further share her (financial) expertise with you in the second edition of Marketing With E-Mail that will be released soon.

I am a technoid (See my about me area) so when I first started reading this book and Kinnard described the tools I thought the book was going to be fairly boring. Later when I entered in the chapters on marketing I was thrilled with an entry level book.

I needed (and still need) good ideas to help me market my business. I used my highlighter a great deal in this book. In almost every one of the later chapters I found really good ideas. Also the structure of the book was wonderful. The beginning of every chapter is a series of descriptive or narrative paragraphs, case study, resources and a cheat sheet. The structure that Kinnard uses makes this a tool for reference as well as a good read.

Finally, I think Kinnard has an excellent style. I think one of the great tasks of writing a book like this one is that most of the audience really is not interested in reading the material. We just want to know it so that we can use it. So, time spent reading and learning about email is tiresome. Kinnard does a good job of making the paint dry quickly.

As a web designer for small businesses, the task of bringing visitors to a site often falls into my lap. It's a daunting task and with internet marketing still in it's infancy it's difficult to look to anyone as an expert. Ms. Kinnard is worth her weight in gold; demonstrating how to handle the new field of e-marketing and expertly giving how-to advice.

Many of my clients are regional shops and businesses that do not have the big business (big $$) marketing budgets. Not only do I often find myself referring to this book often, but I recommend it to all of my clients as well.

Business owners are often one of the biggest draws for a business; their personality, eye for detail, or craftsmanship is what attracts customers. By reading this book, my clients are able to market themselves, which my all accounts is a win-win scenario.

If you own a business or if you represent a business that is trying to increase their market share on the Internet, make this mandatory reading.

Having read many negotiation books, this one does an excellent job of discussing the more important yet often missed aspects of negotiation. Like most modern work on negotiation, this one goes beyond the "door to door/used car" tactics of deception and intimidation and recognizes that the best outcome of a negotiation is the next deal. A recommended read for business executives.

I always thought of myself as a pretty good negotiator, but after reading this book, I realized I was leaving a lot on the table. This is one of those books you should absolutely have on your shelf. The advice spans decades, centuries, and beyond and will be good at any point in your life. I have already put the authors' advice into practice in my business AND personal life with positive results.

The only negative thing is your spouse may get annoyed with you as you walk around the house asking "what's the ZOPA?" ;)

This is a great book, and very helpful if you are interested in the art of Negotiation. This is a book to read, put down, digest, apply and then pick back up for more learning. I've enjoyed all that this book has to offer. I would recommend this to all management and business leaders.

This book presents a comprehensive approach to all aspects of the negotiation process using real-world examples, simple and effective analogies, and clear and concise writing. It's a must for anyone whose work or life involves negotiations (and isn't that all of us?).

[...]

This strong book on negotiation offers a lot that is new and valuable. Authors Deepak Malhotra and Max Bazerman are realistic. They know how often people run on automatic pilot when negotiating, how they can miss opportunities due to bias and narrow vision, and how many common beliefs about negotiation are wrong. They provide tools and strategies that let readers address these failings. They illustrate their insights and advice with many real world examples, large and small. Many of their suggestions are not easy to follow. It takes humility and rigorous honesty to admit your biases, and lots of effort to correct them. But if you're willing to do that kind of work this book will fundamentally improve how well you negotiate. getAbstract recommends it to anyone who is serious about negotiation.

Jack Herrington's "Podcasting Hacks" (O'Reilly) is an excellent collection of tips, tricks, and explanations about making, publishing, and enjoying podcasts.

Although the book is primarily aimed at people who are creating podcasts, it also contains some info on the tools and techniques for finding and listening to them.

The O'Reilly "Hacks" books are structured as a series of specific projects, "hacks", that you can implement, but most every hack also includes a valuable explanation of the technology or expertise it uses.

The hacks in this book fall into both technical and non-tech categories. There's plenty on microphones, mixers and mp3 files. But also a lot on interviewing, blogging and getting publicity for your 'cast.

The book's first Chapter is the only one specifically for podcast listeners. It talks about sites and directories for finding the podcasts that are of interest to you. It also describes systems for downloading them, and the software for listening. Although the chapter contains much good info, it seems a bit out of place to me, in a book which is mostly of interest to people already looking to produce podcasts.

Chapters 2, 3 and 4 are "Starting Out", "Quality Sound", and "Formats". They dive into the gear and technology of recording and producing your podcasts.

Chapter 5 "Interviewing", and 7 "Publicity", tell about how to collect valuable and useful content, and how to get the word out to your potential audience.

Chapter 6 "Blogging" covers how to use a blog to publicize and distribute your podcast. It covers the most popular blogging systems like Movable Type, WordPress, Drupal and others. It covers using an existing blog, or setting up a new one. Also creating and managing the all-important RSS feed for your podcast. It also talks about internet hosting services which specialize in providing online storage and bandwidth for podcasts, which, because they are larger-sized files, can be a burden on traditional hosting arrangements.

Chapters 8 & 9, "Basic Editing" and "Advanced Audio", expand upon the post-production and audio tech material already covered. And Chapter 10 "On the Go" talks about recording podcasts out in the field.

"Podcasting Hacks" was first published in 2005, before the boom in video on the net, so it is short on info for video-podcasters. Though much of the discussion on interviewing, distribution, publicity, and hosting are directly applicable to video 'casts. Chapter 10 "Videoblogging" touches briefly on what was then an infant medium.

All in all, "Podcasting Hacks" a very useful and informative book, for both new and experienced podcasters.

Introduction
From the title, my impression was that this book would provide several specific technically-advanced strategies to maximize efficiency and enjoyment of podcasts. The strategies covered wouldn't necessarily be comprehensive, but rather serve as additional specialized tools one could add to the toolkit. Contrary to my impression, I was pleasantly surprised at the range of topics covered. I assumed from the term "hacks" in the title that the book's focus was going to be on adapting software and hardware for easier podcasting creation and consumption. However, there was plenty of focus on soft-skills as well, like methods of hacking your voice to sound better in a recorded format, or how to hack an experience you've had into a well-told and interesting story for a podcast.

Things I Liked

The book's foreward, believe it or not, contains the most succinct and accurate description of what podcasting is -- and isn't -- that I've read anywhere. I am mistrustful when a technology is advertised as "the hot new thing that everyone is doing!" because it usually seems to be a solution in search of a problem. That the foreward took a realistic tone made me favorably anticipate what would come in the rest of the book. The other thing that set this book apart was its range of contributors. There are hacks supplied by professional newscasters, popular podcasters, technologists of all stripes, and developers of podcasting tools and applications. These wide-ranging perspectives allowed the author to cover everything from writing Perl scripts to understanding basic copyright law to setting up a home studio to marketing your podcast - all in all, having this book is like getting to pick the brains of the top people doing podcasting, and having concise written documentation upon which to refer.

Things I Liked Not So Much

A minor point, but as someone who does not use Macs, PCs AND Linux boxes on a daily basis, I really only care about stuff available for the platform I work on. But the format of the book didn't allow me to easily locate the information relevant to me. When the book discussed software and hardware options, it wasn't clear which platform a hack was for until late into the description. A small addition to the hack title, like "Mac Only", would have remedied this.

In addition, the organization of the hacks was surprising and a little frustrating at times. For example,
Hack #2 is writing a perl script to re-assemble feeds of your choosing from other sites as a customized rebroadcast. As I was reading the hack, I thought about several questions one might be expected to have, such as "What is perl?", "What do I need to utilize this script?", and "How can I tell if this script will work with my web server"? These issues weren't covered until Hack #7. In another example, chapter 3 explores how to get quality sound; , the author uses terms like "condenser microphones" and "phantom power" early on, which he doesn't really explain until later on in the chapter when he discusses the various types of microphones.

Do you know how to listen to a podcast and produce one of your own? If you don't, this outstanding book is for you! Author Jack Herrington, has written a great book about how to find great podcasts and subscribe to them without filling your hard disk.

Herrington begins by showing you how to listen to podcasts through your browser and on a variety of different devices. Next, the author takes you through the basic hardware and software setup required to make high-quality podcasts. Then, he covers in depth how to pick the right audio hardware for your podcast; as well as, how to reduce noise to get that elusive clean sound. The author continues by covering the formats of various shows, and provides examples of formats; as well as, case studies of many popular podcasts. In addition, you'll also learn how to interview people, and how to edit the interviews. The author also concentrates on the mechanics of posting your podcasts to the Internet. Next, the author shows you how to market your podcast, make some money off it, and work with the podcasting community. Then, you will learn the basics of audio editing, what applications are available, and how to understand and use audio effects and filters. The author continues by taking things a step further and shows you how to build your own home studio, integrate audio feedback, add sound effects, and more. In addition, the author shows you how to take your show on the road with the hacks. Finally, he covers the basics of videoblogging and shows you how to create a teleprompter to give your videoblogs a professional feel.

So, if you want to get the best sound with the lowest noise, read this most excellent book. Herrington, has gone in great detail in this book, to help you produce a podcast that people will want to listen to, because of what you say and do.

As usual, Oreilly's combination of technical tips and tricks with straightforward implementation is excellent. I hadn't tried any of the Hacks series yet, and found that I'm thoroughly enjoying it. They are an excellent way to quickly get important pieces of information, while still comprehensively covering the topic.

The only downside is that it may not be a great book for those without some computer skills. But, if you know computers and don't know Podcasting, this is an excellent find.

Disclosure: my podcast is mentioned in his book. I find myself reaching for this book nearly every episode I create. I thought I was doing fine with my little show before Jack came out with this book. When it was published, I was shocked at how much he had gathered, and how much I had to learn! Jack has covered a very broad area, and yet kept a balance so that you feel like every page can be applied to your podcast. I find the guidance he gives on everything from equipment to environmental noise, to show format, to legal music use to be relevant to each episode I create. I continue to go back and find new tips to improve my show. I highly recommend it.

How they got this much good information in one book is unbelievable! Very, very good.

As a long-time EFT practitioner and energy psychologist, I can recommend this book with no hesitation. Whether you are new to the concept of energy medicine, or an advanced practitioner, I am sure you will find much valuable information in this book. I haven't seen anything better on the subject!

I especially liked the way the different authors each had their own section in which to describe their specialties, from Gary Craig's EFT to Donna Eden's fascinating work with body energetics. This is a book I will always keep in my reference library.

This is an interesting subject matter. It is a beneficial mode of healing and as stated in this book the "methods can be traced back 5,000 years". I like the fact that their is another tool that can heal which can reduce or even eliminate medication. The author provides information that shows this concept as a tool which complements the science of Psychology.

This book includes a 5 minute daily energy routines that can be combined with other disiplines of excercise. Some of the routines can assist with insomia, ADD, and memory to name a few. IMHO-I would not try any of the information in this book without seeing a professional in this field. I highly recommend this for individuals suffering from PTSD and missing limbs.

The title says it all. I found this book at the library several months ago, brought it home and began using EFT on myself. Not long after, I ordered six copies -- one for myself and five for my friends as Christmas gifts.

I used EFT on Sunday to remove a friend's fear of flying. It worked like a charm. I should point out that I am not trained in EFT -- I learned what I need from this book and the book rocks!

This book is clear, fascinating and contains many examples. I have purchased three copies as gifts and am going back for more.

It is a real-hand-on book! Although the book looks very "huge", the analysis helps me to prepare MBA class.

Mun's book is an excellent guide for those who have basic knowledge about asset valuation and want to study real options.

Mun's book shows how real options problems, like those faced in the real world, can be solved. Other books may provide a better introduction to real options concepts, but the methods employed are suitable only for very simple problems. Where other approaches require that you develop your own lattices (or other solutions), Mun shows you how to use his Supper Lattice Solver and Monte Carlo simulation software to solve these problems. I am convinced that his approach will not only facilitate the solution of these problems, but will also be more readily accepted by management. I look forward to acquiring Mun's software and applying it in practice.

As practitioners and academics continue to grapple with quantifiable uncertainties in real asset decision making, the debate about real option models will no doubt continue.

Johnathan Mun's second book and more specifically his case study approach allows practitioners from diverse industries to enter the debate with simple excel asset pricing skills. To my mind there is no better pragmatic work on the topic than the second edition of Real Options Analysis. With the book in one hand and the robust SLS software up on the screen - framing, pricing and understanding real options is pretty straightforward.

Two points to note: After 30 days, just as you begin to get hooked on the superb software it is likely to gently expire. That's when you are saved by the second point; the author is hugely supportive - His `one line insights' in response to specific queries made this a great purchase.

Edinburgh. Scotland.

This was my first book on Real Options. After this, I complemented my knowledge with more accurate researches on the theoritic foundations on the subject (eg. Trigeorgis and Copeland).
What I liked of this text is that it was a soft landing into the Real Option world, with a simple and easily understandable description. Its major pro is to present transparently the basics of a concept that is often approached at a too high and formal level.
What I did not like is the fact that few chapters at the end were not really useful but full of stuff and formulas with no explanations that cannot practically be used. I had the sensation they were out of place, since I could grasp their meaning only after passing to more comprehensive books.
One more criticism is that you don't understand the effect of the difference between private and public risk in real options evaluation as you do with other texts. However, I still consider this the book where I formed my basics before being able to master some other more detailed book (but also more difficult to master). The Crystall-Ball package was also a nice surprise. At the end, if you consider the price and the content it was surely good value for money even though it's not a masterpiece.

After forty years in sales, I am now faced with attracting an agent for my novel without being able to use my mouth. This book has many helful suggestions on how to sell your ideas and get your work published. Highly recommend this to new authors.

Joe Smiga

As with her previous book, "A Writer's Guide to Fiction", I cannot recommend this title highly enough. Together, both books should be required reading for serious novelists. She presents practical ideas and guidance born of her years of editing fiction, and manages to be encouraging and inspiring while keeping a clear eye on the realities of the publishing world.

Though I have not yet reached the point where I can put her ideas to the test in the marketplace, I feel that I will be much better prepared once I do thanks to her systematic, professional approach. If you only buy two books on writing and selling fiction, they should be these two by Elizabeth Lyon.

Highly, enthusiastically recommended.

This volume is useful as you begin to market your work. It's a comprehensive guide to the steps an author should take, and its organization makes it a particularly clear and useful treatise that also is an easy "go-back-and-check" reference.

As an already published author, I was encountering difficulty finding a new editor and an agent. Elizabeth Lyon's book solved the problem. I can now write meaningful one page query letters. Thanks!

It's very hard to complete a novel, and after you complete it and begin to think about how to get it published can become overwhelming. That one page query letter that agents and publishers read and judge your writing ability on is an education in itself. This book will help you craft that all-important letter.

This is a text book of modern negotiation. A great place to start your studies for the classic ideas, or a great place to go for the expert looking for fresh ideas. This book is worth while because the method works! Basically, the authors use the most advanced problem solving approaches and apply them to the study and practice of negotiation. Nice work!

Most books on negotiating fall into the win-win or win-loose categories, or some hybrid, but all of these focus primarily on the face-to-face tactics at the negotiating table. This book distinguishes itself by focusing not only on at-the-table tactics, but also on two other critical dimensions: 1. deal design, concerning value, substance, outcomes, and occurring "on the drawing board" and 2. setup, concerning architecture, and happens away from the table.

The authors delve into each of these three dimensions (tactics, deal design, and setup) in great depth, providing a powerful analytical framework, cases, and numerous guidelines and creative insights. This is a an outstanding and substantive book!

For an experienced business negotiator, this paints a broader, "global" negotiating paradigm that is well worth read.

Not as readable as "Getting to Yes" or "Getting Past No", but very well-written. Not too academic, but deep enough for the professional negotiator. Accessible for those first being exposed to the topic.

Most books on negotiation combine the hardball win-lose tactics with the more effective win-win approach. 3-D Negotiation is different: it adds a new third dimension to negotiation, mainly the need for developing a dynamic strategy on how to set up and shape the optimum situation and overall conditions for negotiations (away from the table), and well before negotiations start. Of course, the authors believe that negotiators must employ all three dimensions as needed during most negotiations.

This new third dimension includes, among other things, "acting to ensure the right parties have been involved, in the right sequence, to deal with the right issues that engage the right set of interests, at the right tables, at the right time, under the right expectations, and facing the right consequences of walking away if there is no deal."

Here is real-world example of acting to ensure the right parties and the right sequence: A US firm was looking to establish a joint venture in Mexico and had identified three potential partners (one excellent, one good, and one that barely meets the set criteria). Should this firm start negotiations with the best prospect, and if those negotiations fail, then move to the next, and so on? Or wouldn't it be far better if this US firm makes it known in the industry (in Mexico) that they are looking for a joint venture partner, and induce these three prospects to come to the US firm? Negotiating simultaneously with the three potential partners was indeed better, especially that the US firm set up the negotiation conditions whereby the three Mexican prospects were rushing to compete for the joint venture!

Although this book introduces a third dimension to negotiation, the other two dimensions are also well covered by the authors, with a large number of real-world examples. The second dimension covers designing value-creating deals, including the traditional concept of enlarging the pie, and how to make lasting deals. The first dimension focuses on the tactics at the negotiation table, including problem-solving tactics such as shaping perceptions, setting ambitious target prices, interpersonal skills, cultural empathy, and many other tactics familiar to those who have read traditional negotiation books.

In short, 3-D Negotiation is a welcomed addition to the topic of negotiation, especially due to its strategic approach to negotiations. I particularly like the idea of backward mapping the negotiation process, starting with the desired target or outcome, then mapping all the parties, their interests, no-deal options. I was also intrigued by the authors' philosophy and the 3-D strategy of: "Let them have your way", as well as their concept of "Zone of Possible Agreement".

Although this excellent book is written with important and complex deals in mind, the 3-D approach can be indeed applied to simpler deals and negotiations. In fact, the reader will find a large number of examples of negotiations ranging from the simple ones such as buying a car or a house, to the more complex ones such as negotiations between countries, or among large international organizations.