Consultants Books

Christine Durst and Michael Haaren did an excellent job of presenting the major points of what it takes to become a Virtual Assistant. Their approach was very practical and hands on; and yet, potential pitfalls were also listed and discussed. Overall, their advice was sound and realistic regarding what it takes to be successful in this field.

If anyone is seriously thinking about becoming a VA, then this book is a "must read"!

This is a wonderful book for the aspiring Virtual Assistant. The authors go into great detail on all aspects of running your own VA business, and their insight is timely and comprehensive. In particular, you'll enjoy the extensive chapter on marketing, which details various ways that a VA can capture the greatest share of the marketplace. I highly recommend this book as a must-read and a resource to reference throughout the start-up phase of your business.

90% of what this book covers appears in countless other books for small and home based businesses. And, I'm not so sure that the other 10% is really so revolutionary because the concept of working remotely has been around for several decades now. The authors outstanding accomplishment seems to be giving what they believe to be a revolutionary new job category a catchy name. Still, if you've been living on a distant planet, you may find their mention of the basic components, requirements and legalese of starting a business helpful.

I've found a lot of information over the last several months while browsing VA sites, even shelling out a few dollars for information I thought would be helpful. While some of it was ok, I still didn't feel ready to start a VA business based on what I had learned. Nor have I ever felt that paying $$$$ for certification and training was necessary for me.

I decided to buy "The 2-Second Commute" from Amazon. This book fills in ALL of the missing pieces and then some.

Don't spend a penny on anything else related to preparing to become a virtual assistant until after you buy and read this book. After you're done with it, you'll know exactly what you will need to do and/or learn to set up and launch a profitable VA practice that you'll enjoy. This book might just be the only training you need to get started.

Thanks to "The 2-Second Commute", I'll be launching my business before the end of this year. If I had read it earlier this year, I'd be in a profitable practice by now.

Highly recommended - worth much more than the $10.00 Amazon cost.

If you could only buy one book about owning your own VA business, I would highly recommend this one! As there are multiple books on the subject in the marketplace right now, I would still highly recommend this one. This is the ONLY book you will ever need - well, maybe one on accounting principles if you don't know any & have no money to hire an accountant! But this book tells you EVERYTHING you need to know, & the questions it asks (or asks you to ask yourself) & the skills assessment it has gets you THINKING about the actual undertaking of starting your own business. Even if you just read it cover to cover (which I also highly recommend) and never do anything else, you will forever think more concretely about owning a business. It's a true eye-opener.

I purchased the sandwich spreader and metal spatula. I paid twice what I would have paid anywhere else. They turned out to be junk. Both plastic handles separated from the metal parts within 9 months of the purchase.

I absolutely loved this book. Doris Christopher's ideas and humble beginnings are absolutely inspiring! She has built an amazing company and shares it for everyone to realize their own potential. Her basic no nonsense attitude towards life and her company are shared in this incredible story. I do not sell Pamperd Chef, but if I was not trying to build another direct sales business I know I would after reading this book!

I have been purchasing Pampered Chef products for over 16 years and my husband and I have always been huge fans. After many years of buying from someone else, I decided to give it a try and then so did my husband. . . yes, we are both consultants because we believe so much in the products.

I signed up as a consultant a few days after the book was released and read it in one night! After reading the book I was more of a fan than ever. The story is very inspiring to anyone who wants to take the leap of faith in themselves and try to start their own business.

Doris' vision of having a business to earn extra money and still have time to raise her family is very much alive today as it was 25 years ago. The book takes you through the 25 years of her dream from where she started the business in her basement with $3,000 to being the founder a of multi-million dollar company with thousands of women and men who work with The Pampered Chef as hobbyist, part- and full-time consultants.

A must read for anyone who wants to be inspired to start their own business.

An interview with the author and her daughter, who grew up in the culinary business, supplements The Pampered Chef, a story of Doris Christopher, a former teacher and home economist who returns to the work world with a vision of making cooking more convenient for families. Selling high-quality kitchen tools through demo groups and growing her business, The Pampered Chef, from a basement enterprise to a successful franchise. A story of personal success comes alive in audio.

In 1980 author Doris Christopher, former home economist and teacher, wanted to return to the workforce after raising her children: she began selling high-quality kitchen tools through cooking demonstrations and began her company, The Pampered Chef, from her basement. Twenty-five years later it's a corporation specializing in kitchen shows - and The Pampered Chef: The Story Of One Of America's Most Beloved Companies tells of how she became a culinary industry success. Insights on how the company expanded and handled its challenges provide entrepreneurs and cooks alike with much inspiration.

I admit that (1) I don't work alone; (2) I've never worked alone; and (3) I never thought that I ever would want to work alone. I'm a born "groupie" who has always been most comfortable immersed in a "team effort, melding my work with the works of others. Unfortunately, I was given this book by a friend who thought I deserved a "better life," and unfortunately a read it. Twice. I keep saying "unfortunately," because I have now been turned around,having been harshly bitten by the workalone bug. I want to go out and see what I can do on my own. I'm going to do it, and it's all the fault of this book. I'll let you know what happens...

This is the kind of book that gets you all charged up and roaring to get going. I am not at all certain that all current and potential solo workers possess the multi-directional energy and stick-to-it-iveness that obviously inhabits Dr. Felsher's inner self, but I do suspect that most of us, given the opportunity, should give "working-alone" a try. Success at this venture seems to be the very best kind of success one could wish for.

After finally obtaining and reading through a copy of "Working Alone," (which I understand is now out-of-print), I am convinced that the author has put together a not-so-minor classic that clearly deserved a wider readership than it received, (a view shared by several previous reviewers). I am not certain if the fault rests with a complacent/inactive publisher not eager to promote and publicize a book from an "unknown author," or a complacent/inactive author,ignorant of the wily ways of the book-publishing industry. Given Mr. Felsher's positive and aggressive nature espoused in the pages of the book, I suspect more the former than the latter. Whatever the reason, I certainly hope that he can be persuaded to devote some time to delivering a follow-on book -- perhaps even as an e-book. I, and several others, it would seem, eagerly await such a development.

i was impressed -- really impressed -- with this book. very important lessons on virtually every page. "telling it like it is" is little more than a cliche nowadays, but by heavens, that's exactly what this fellow consistently does. a pleasure to read, it must have also been a pleasure to write. i look forward to more of the same from him.

I am a consultant, working by myself (president and chief bottle-washer) out of my home in suburban Baltimore. I've heard good things about this book, but was unable to locate a copy until last week. I was finally able to get a (used) copy of Working Alone, and having read it and believed it thoroughly, it has earned an honored spot atop my desk, and will remain there indefinitely. This is a sure "must-read" for anybody out on his own. A lesson on every page (well, maybe not _every_ page, but close). Count me as a big fan...

I purchased this book, as I want to change my business model, from Break-fix to Managed Services. I read it from cover to cover in a few days and now I am listening to the Audio CD in the Car. It is THE best book on Managed Services that I have seen. The CD is packed FULL of templates and documents you can use to get you going .. so there is no excuse

If there is only one thing you do today.. BUY THIS BOOK

So many pages and so little time yet this book is easy to read. How he manages to keep the flow on what could be a very dry topic moving along at such a fast pace is amazing. Don't be fooled though. You'll be referring back to this book as your business morphs and you're ready to tackle each piece of the MSP puzzle. Each element is well thought out and walks you through the process of implementing a managed services offering to your clients based on value. We all dream about getting our clients to understand the value that we bring to their business. Erik shows the way to make that dream a reality.

As an E-Myth/Gerber fan, I consider Erick's work an "E-Myth for IT Services". It will get you thinking about your business as a business and it provides a roadmap to get where you need to go.

Making the transition from working in to working on your business is the most powerful thing you can do to put more money in your pocket. Do it now. Buy this book!

The contents of this book contains valuable information if you are thinking of getting into managed services. If you include the contents of the CD, it is absolutely invaluable.

I am a business owner interested in the Managed Services market space. I have read so much about Managed services but have not found a step by step guide on how to implement the managed services business plan or sell those services to clients. What I needed were step by step guides on both the topics. I was introduced to Erick's books by another associate. This book and "The Best I.T. Sales & Marketing BOOK EVER!" by Erick were exactly what I was looking for. Erick is not just a subject matter expert in Managed Services but has practiced and implemented his teachings and recommendations. He explains several key concepts and best practices on Managed Services, Deliverables, Pricing, How to identify clients, sell, support and maintain the services and build a long term win-win relationship with the clients. The coverage on How to Hire and Train your sales staff is worth its weight in gold. Included along with these 2 books are several forms, analysis tools and documents which make the sales process a whole lot easier with predictable results. These are the bibles for my managed services business and I refer them frequently. If you are serious about building a profitable managed services business, you must have these books.

I'm in the process of reading 2 of Barbara Jennings books.
Am finding her to be highly thorough and knowledgeable.
Every bit of info is useable. Let you know later if I
make lots of money putting her techniques to use.
Many thanks, Gerri

This is an important book for anyone starting a home staging business. I started a home staging business before I read this book. However, upon reading it I realized how much I did not know and decided to go through decorate-redecorate.com for home staging certification. The book is detailed, current and full of relevant pointers, tips and information on the art and business of home staging. Anytime Barbara Jennings publishes a book on this topic I will read it (after reading this book I bought two of her other books: Decor Secrets Revealed & Where there's a Wall there's a Way). Jennings is clearly a consummate authority on the subject.

I ordered the book based on another review about it. I was pleased with the information contained in it, however, I will say that it is written like she is speaking to you and feels at time to be unorganized as to topic. With the subtitle leading you to believe you can be up and running in 7 days, there really is not a Seven Day plan as such, but you need to extract what is needed from each chapter. I also found a few of the things she suggested in staging to be a bit odd, ie: cleaning out gutters. Although I realize this would be necessary in selling a home, I do not feel this should be the job of a Home Stager. There is a lot of marketing information and some good ideas as to how to market the business, which I did find helpful. Most books like this on this topic generally tout the products of the author and this is no exception to that. However, unlike another well-known home stager-author they are not mentioned on every page. I would recommend this to anyone wanting to start this business, but I also feel that if you have no design background, this book will not help in that. My suggestion is to read all you can on the subject, take what works for you, then build your business.

I recently bought 2 books on Staging, since I'm currently wondering wether to pursue it as a new career. Right off the bat, this book is very inspiring in it's voice and the writer's accomplishments. I'm barely into it, but it's already gotten me back to feeling excited about the possibilities. As opposed to the other staging book i'm about to review, and ended up returning.

The layout is like reading a term paper, but it's kind of nice reading on such a big format for a change. No color pictures to speak of, but if you're buying this, you're not looking for color ideas. Just tell me what the biz is all about, and what i could expect from giving it a go, is all i'm looking for.

I'm really enjoying the way that it's written as if the author is talking to you. It's much more entertaining, and it makes me feel like she's there for any questions, which she says she is!

So based on the 30+ pages or so i've read, this book is a definite for those looking for some insight into this growing business.

I loved this book- it is very thorough and contained everything I needed AND more that I haven't even gotten to read yet- I am still implementing ideas from what I have read! Barbara is not trying to impress people with her credentials, she is trying to help them with her experience! If you are considering staging for a living- get this book!

As a screenwriter, this is the 14th book I've read on the subject, and by far the best. Derek Rydall not only prepares you externally to be a script consultant, he prepares you internally as well; forcing you to peel back the layers of your own psyche, and examine your inner obstacles to your own success.
Derek is not afraid to share his failures along with his successes, to help you avoid making the same mistakes. Each chapter starts with a few appropriate and inspirational quotes that create the setting for the chapter, and inspire the reader. What can I say? If it's not in the book, you don't need it! Five stars for this book that helps you shoot for the moon.
-- Scotland Miles
Screenwriter and Author

Read and analyse your script from cover page, FADE IN to FADE OUT. Derek Rydall packs a lot of useful information in this well thought out, well written book. This is the meat and potatoes of the biz.
Do yourself a huge favor and read this book before you submit your next script. Chapter Two shows you how the studios see the difference between an amateur wannabee and a pro. Chapter Four brings in a wealth of good advice from well known experts like Linda Seger, Michael Hauge and David Freeman. David Freeman's sample scene analysis alone might make the difference between being kicked up the ladder or kicked out the door. You need every tool you can get your hands on to make your script a contender. Make this book part of your arsenal.
Whether you want to get your scripts in the door or want to be a script consultant this could be your blue prints to success.

Can anyone who has ever been to a movie not have looked at some of them and wondered how such trash got produced? No one would start out with the intend of making a bad movie. You have to wonder how a group of people, presumably experienced and not unintelligent have produced something like that.

This book is written by a script consultant who tells what it's like to review and consult on the movie that's about to be made. While we all think that we could do this work, here's what the work involves. Here's how to get started. The best advice that I think he gives is work with someone in the business to at least establish the contacts.

This is a business like any other. You need at least the understanding of who does what. It is unlikely that very many of the readers of the book will actually become successful at script consulting, but it is still interesting reading to see what is done. It's an interesting insight into the movie production business.

There are plenty of movies on the market which feature substandard writing - so bad that even an audience member might think they can do better, let alone an aspiring screenwriter. If you're a member of the latter group, I Could've Written A Better Movie Than That! How To Make Six Figures As A Script Consultant Even If You're Not A Screenwriter is for you. It tells how to use this sense of perfection to earn cash as a script consultant, and comes from author Rydall's years of experience in the industry. Chapters show how to analyze stories in any form, write coverage, repair scripts, negotiate contracts and more. Plenty of books tell how to write the script: few, except for this, tell how to make money repairing one.

I really liked this book and I believe that there aren't any others like this one. It talks about how you can start a highly lucrative business as a script consultant and a re-writer.

The only thing that makes me hesitant is the ease (or difficulty) in establishing credibility as a consultant if one hasn't written anything worth mentioning.

Other than that, this is an incredible book and I hope that not too many people read it because it's an INCREDIBLE business idea and I want to pursue it myself.

I found the book well laid out; it was easy to find solutions to problems. I like the small size; very easy to carry around. I recommend this series of books to anyone who is an admin.

WOW. So much for so little and in such a little compact book is amazing. Perfect for a newbie looking to get into Administration of windows 2000 servers or a seasoned MCSE that needs refresher.
Excellent book.

My library of tech books fills many shelves. Out all of those books, Microsoft Windows 2000 Administrator's Pocket Consultant is one of the most used. I highly recommend it as a desktop reference. I refer to it all the time and it is one of the rare tech books I read cover to cover as well.

This is the best Win2K Server book I have come across for daily administration. Stanek's writing style is actually enjoyable to read and easy to understand. He obviously knows the subject, and this book is like attending an expert training class. It's refreshing to read a book written for the real admins. I also used it to help prep for MCSE tests on Win2K.

I particularly bought the book because I needed additional training on Active Directory. It has also helped with our DNS and DHCP configuration. Finally I found a book that covers Win2K DNS in good detail and also details how it integrates with AD. After reading the book, I finally fixed our DNS and AD problems. Another highlight of the book for me was his covering disk configurations, roaming profiles and EFS. Lots of expert tips and insights. Again, the book's not an exhaustive reference on the subject but is a solid daily adminstration reference. I highly recommend this book as a primary tool to correctly learn how to admin a Win2K domain.

I have the first edition and got the second edition immediaetly. With the second edition, Stanek has done a great job! This book is well written, easy to follow and concise, yet packed with lot's of useful information and hints and tips for Windows 2000. I consider myself a fairly expert Windows admin, but still learned quite a lot from this book. Like other Windows books that Stanek has written, this one is excellent for either new admins or experienced admins. I whole heartedly recommend this book to everyone.

Very good information. Gives the reader a step by step process of getting clients without insulting intelligence.

I own a small business and I am looking to find more clients. This book is a must have for anyone who wants to offer services to businesses. I have already found this book to informative, simple to understand, and it has given me new skills to market my business without all the expense. Although I haven't done this for 28 days, I already have some leads on new clients just by doing some of the steps mentioned. Any one who offers a service related business should read this book. Truly a lifesaver!
Thanks

This book demystified marketing for me. I read other marketing books, but could not then commit to one course of action. In plain language, C. J. Hayden helps you to pinpoint where to focus your energy. Then she helps you to develop a step-by-step plan based on your needs.

If you are looking for a book about how to write a great sales letter, this is not it. If you are looking for a way to develop a low-maintenance business development plan, buy this book. You can spend as little or as much time as you want on this program. She explains how to get the ball rolling, and reminds you that development can be an ongoing activity.

It's easy to get overwhelmed with business and self-help books because authors provide a wealth of suggestions and no clear path. This is where Hayden's book stands out. She breaks everything down from the six marketing strategies and setting up measurable goals to selecting ten doable activities.

The book also includes two worksheets that work with the program for easier reviewing and tracking progress. While you can follow the program alone, she recommends having support from someone other than family. It could be a coach or a colleague in the industry.

The organized and methodical program guides you through each step. Reading the how doesn't take long and the program begins mid-way through the book. The latter half of the book describes the activities you can do while following the 28-day program. So you won't get overwhelmed at the thought of "too many pages to read."

I worked on it as soon as I started reading the book. Having this guide took a lot of pressure off of me as I know exactly what to do once I'd put my plan together. Not many business books have urged me to take action and this one succeeded. I know that after a month of following this process, I'll see positive results.

While the book sounds simple, and it is — it takes work to make it happen. Instead of taking the long route and learning from trial-and-error, Hayden provides you with a direct route so you do the activities and don't worry about overdoing it.

Some people may not like strict rules. The book isn't like that. It's okay to adjust the plan so you do six or seven activities instead of ten. It helps you figure out where you're stuck in the marketing process and provides the tools for working past it. The book is over five years old and its contents are as relevant today as when it first came out. I can say with certainty that anyone who follows the plan will get great results.

Thesis: With this 28-day marketing program, you will locate, land, and keep new clients in greater numbers than you've probably ever dreamed possible. It includes steps that are easy to follow and practical for professionals and consultants.

Structure: A 28-day program described in ten chapters spread over three sections: The Setup, The System, and The Strategies.

Here are some sections I found especially valuable:

What Really Works? Effective Marketing Strategies (Ch. 1; pp. 5-21)
C.J. delivers a great lead-in that primes the reader with sound and specific information about what to consider. She speaks to the "hows" and "whys" behind marketing. Graphics such as the one on page nine ("Marketing strategies for the service business") make the material easily accessible to reader, helping break down any possible barriers of intimidation.

You're Ready...Let's Go! Putting the System into Action (Ch. 6; pp. 85-127)
This chapter leads the reader through the entire 28-day process with excellent details and tools (such as the worksheet on page 89) to help track progress. It's the culmination of the previous two chapters that discuss building your own system from a menu of tried-and-true marketing ingredients. C.J. tells you (1) what marketing ingredients to choose from, (2) how to choose what's best for your situation, and (3) specifically how to put the plan in action.

Following Up: When You Have Plenty of Numbers But You're Not Calling (Ch. 8, pp. 171-184)
This chapter is one of four in the third and final section: The Strategies. These four chapters help the reader focus on practical solutions for common problems encountered during the 28-day program and beyond. Chapter Eight focuses on breaking down barriers that cause inaction. It provides practical solutions to help the reader actually follow through on acquired leads.

I found the book in a $1 pr. book pile outside a strand in Manhattan. The theme of the book caught my attention so I bought it. Very good story, very well written and quite a good insight in the business of fabricating publicity. I think that everyone studying communication of some sort will have interest in reading it.

I picked this book up at an airport with a few hours to kill, 2 days later I was ready to throw in my business degree and switch to PR.

Daniel Price writes a captivating piece of fiction about a master of 'perception management', a guy so damn good at what he does, you'll never watch the news or read the papers the same way again.

Scott, the main character is both a master manipulator, and a down right nice, normal guy, when he is recruited to run damage control for a rising hip hop star, he hatches a plan so damn neferious it wouldn't suprise me to see it on CNN. from here the story just gets more and more exciting and twisted.

Price also presents a really strong FAQs section on his website answering a number of small questions and possible inconsistencies that arise during the book, as well as an excellent reading list.

if you interested in PR, media manipulation, hip hop, or even just want a great exciting, and none too heavy read I strongly reccomend you pick this up.

Daniel Price has written a very original, fun book about Public Relations work. The plot has many twists and characters strong enough to carry your interest. This book is a definite change from run-of-the-mill storylines. Readers will also learn quite a bit about how the public is misled by the media about almost every subject conceivable. This one is definitely worth your time!

Though a long time, avid reader, this is my first ever book review. I felt compelled to write it, as in my opinion none of the critiques I've read so far on Slick, while generally quite positive, seemed adequate in overall literary perspective.

In terms personal impact, I could only compare "Slick" with Joseph Heller's "Catch 22." I read this at 18, and it remains in my top ten. Not that the style or stories are similar; just that both authors grabbed me immediately, presenting hilariously perceptive parodies of life's irony. Probably the greatest commonality is the way both bring profound cultural hypocrisies into clear focus through humor. Vonnegut also comes to mind.

Price's chosen theme is the way our thinking is affected by master media manipulators, working mostly at the indirect behest of six or seven International uber-corporations. But instead of presenting a protagonist involved in the fight against such machinations-as Price is in real life-he gives us Scott Springer, one of the more talented and morally ambiguous mercenaries from the dark side. To Scott, his occupation is simply "perception management." "I've conspired with the gun people, schemed with the liquor people, toiled for tobacco, and moiled for Monsanto. I've pushed polluters and promoted porn. I've shilled for Shell and lied for Tide. I've helped a major pharmaceutical company sell a drug that does nothing by promoting a disease that does not exist. And that's just the old stuff on my resume. That was before I went freelance and really got creative."

Yet even with these insights into his profession, Scott felt that "..despite all my nefarious acknowledgements, I was actually a man who meant well." You won't believe how marvelously well this approach works in revealing the mindset of those who help shape ours, until you read "Slick."

Along the way on this great literary ride, you'll meet more memorable characters than can generally be fit into much longer works. He has a true gift for quickly fleshing out his cast. One great example is a black lawyer who looks dignified yet slightly comic. "Malcolm X by way of Urkel," is how Price relates his overall affect. Add to this ability the always engaging plot twists and recursive loops, funny yet insightful dialogue, and a strong message relayed through seeing events through the first-person vision of the villain/protagonist, and you have one of the best first novels in decades. The only two I can remember that came even close were "Big Trouble" by Dave Barry, and more on the mark message wise, "Radiance" by Carter Scholz. "Slick" is as funny as the former and as poignant as latter. I can't wait for Price's next book, or for the movie version of this one! The lead role is so dynamic, complex, and three-dimensional, I'm betting Hollywood's best will fight over it. If you happen to know Brad Pitt or John Malkovich, get them to read this book!

I have mixed emotions about this book. As the author notes at the end, it was not a thin piece of reading and to get to the end you had to stick to it. Perhaps the going was hard after an absolutely hilarious beginning because of the subject nature of the story. In any event, it is a book that will give you pause for thought the next time some "big story" is brewing on CNN, Fox or MSNBC. It will make you wonder about what is real and what is contrived. It will make you more sceptical about what passes for entertainment these days and less likely to accept anything you see at face value. The main character in the book spends most of his time manipulating people and events, yet in the end he becomes a better person, not because of any concious effort on his behalf to do that, but because he he is open and receptive to the events that swirl around him.

Matthew Strebe is a professional consultant so he knows what he's talking about. Book is full of practical, detailed advice about running your own business. He tells you about taxes, incorporation, deductions,etc. Also a very good section on marketing. He tells you about his experiences with mailers, ads, etc.

Smart. To the point.

Money well spent.

Wow! I wish I would have had this book 4 years ago. A must read for anyone thinking about taking on side-jobs or going out on their own. Not only is this book packed with invaluable information but Matt's sense of humor made reading this book an absolute pleasure. Two big thumbs up from this reader! :)

Book covers the business, legal, technical ends of consulting. I feel greatly enlightened after reading it. It was recommended on the Cisco Newsgroup, and I thank the person that told us about it. After reading it, the book will now stand as a reference for me, especially the fine examples of contracts included. A real book written by a real professional, and not stuffy like technical books from experienced people can be. I have nothing bad to say about the book, but everything good. If you have any inkling to become a consultant, or need to know more to help you make the decision, read and absorb this informative how-to manual. It accomplishes what it is supposed to in a somewhat enjoyable/light touch manner, and there isn't any more to say!

I was heading out on my own in 2001 and my younger brother (also a network engineer) had a copy of this book and gave it to me. He's a fan of Strebe's writing style from other books, and although the unfortunate cover art almost turned him (and I until he explained) away, he bought it.

The book is really pretty useful. For retainers, I use a version of his retainer agreement. However, there are some things that my experience has found are different than his experience.

For example, mailing DOES work. I bet he sent a letter. You don't send just a letter. You send a letter and YOUR BUSINESS CARD. Because out of 1000 businesses, almost nobody might need you right now, but if your card ends up in 20 rolodexes or 50 rolodexes from that mailing, over the course of a year you might get ten calls from that mailing. Calls are worth the $37.00, if that's the formula. Trust me. .... I don't do it every month or even every other month but it does work, and him dismissing it out of hand because he tried it once and didn't get any calls is a little irresponsible.

Another thing is, this book is I'm sure quite true for Matthew Strebe's experience, but if you're doing this in the post-Tech-bubble world, you're going to have to expect that it's going to be harder to find the relationships and big jobs than it was during the years Strebe was gaining his experience as an independent. I'm doing okay, my business is growing SLOWLY but steadily (which is what every entrepeneur I've met and talked to since I started doing this has told me is completely normal) and if you have solid skills like Strebe and I do, you'll prevail eventually and it is worth it.

One other thing I disagreed with is that while it is true you don't want to be buddy-buddy with your customers too much, to the point that you get exploited, the reality is that non-tech type people are a lot more touchy-feely and relationship-oriented and they need to like and trust you because you are carrying the keys to their kingdom and they know it. People can say anything they want about the sales process but the reality is I walk out of a business with a deal or a relationship 100% of the time if I connected as a person with the customer, so they saw me as someone who had the experience and character to be mucking around in their stuff, and about 0% if I didn't. You can't get that by putting up a 100% wall between yourself and your customers. Getting by in this business is less about making "big scores" and more about having successful, long-term relationships where they call you and don't resent your fee because they know you're the best they're going to find. In the 90's it was about "big scores." Not any more, and remember that when you're reading this book. I wouldn't be surprised if Strebe has changed his focus a bit since then, too.

....

Overall this book was excellent. The only side of it that I didn't like is that a lot of the TAX/BUSINESS STARTUP information was directed to people living in the US (I figuered that before I purchased it anyhow). The book gets into detail and gives you some confidence in going in alone on this type of business. It's a good idea to read this book before you read others regarding this issue. The other books are 3 times the size and would probably turn the reader off before you get to the next chapter. I really enjoyed reading the book but I decided to start this business more on a part time level rather than quitting my job and going fulltime.