Information Books

This inspiring book is a must for all recruiters who understand the leverage power of online sourcing and networking.

As its subtitle suggests, The Virtual Handshake is all about interfacing with business and social contacts through the worldwide web. In my field (recruiting), the lines between business and social contacts blur since everyone I encounter might need either a new job or project, might know someone who does, or might be in a position to hire. Networking is not just about pressing flesh and passing business cards at a luncheon these days. There is a rapidly growing area of opportunity to meet people and make deals on the internet. However, please note that The Virtual Handshake does not merely expound the virtues of the internet or report results of deals closed and marriages made, the authors also make the technologies easy to understand and provide practical advice on how to use what's out there. Published in 2005, the book provides current information on various virtual options and their uses. The authors cover topic such as social software and services online; virtual clubs and associations; tips on managing the deluge of email; basics on blogging; effective use of email blasts without being perceived as a spammer; netiquette; privacy protection; and, of course, real-life examples of the use of the virtual medium. Easy to read and very useful, The Virtual Handshake is a primer for those of us who haven't been hip to the virtual world that's out there. It made me wonder if I've been living under a rock! The good news is it's not too late to learn, and this book will definitely help. I was so inspired by this book that I boldly went out there into the virtual world and set up my own blogsite!

This book delivers everything it promises. It is interesting from beginning to end and is obviously written by someone who is inspiring, articulate and experienced. It gives really good advice abot how to handle and manage one's growing familiarity with Internet capabilities and offers several good references for aspiring networkers. It even explains how to write a good resume.

The world is changing and so is business. The Internet, and various "Web 2.0" technologies, for lack of a better (or even good) name, are rapidly becoming an integral part of business and life.

The Virtual Handshake doesn't attempt to get you entirely up to date -- that's impossible, but up to speed -- that's far more valuable.

If you don't have any trusted colleagues you've never met in person or maybe not even talked to over the phone, you need this book. Even if you've spent a quarter of a century online like I have, you need this book. I learned a lot, and still refer to this book often. (If your secretary reads your email to you and you dictate answers, I suggest you retire or read this book ASAP.- You need help catching up).

After reading The Virtual Handshake, and I strongly suggest you do, you'll understand the basics, importance, and success guidelines of social software. You'll be up to speed in perhaps the most critical area of business change in our lifetime. The CURRENT wave of the Internet, and probably more important than the original commercialization and popularization of the Internet.

Hey, what's more interesting, the Big Bang Theory or How Life Came About?? This is the "How Life Came About" part and you'll learn about things like virtual communities and social networking, but far more importantly,- you'll know what to do. Actual steps you should take --- and plenty of case studies to help you understand their importance. Guidelines to harness the power of these new whateveryoucallthem.

Hint: be yourself, act responsibly, and remember you are the same person both online and offline and don't forget it!

There is a lot of valuable information in this book. Plan to read it, enjoy it, and then study it. And plan on concrete benefits.

It's a rehash of common sense. Do not waste your time reading this book.

just that, a good pharmacy reference. It's a good addition to my other resources and is easy to use.

A great quick guide on drug information, perhaps, the best one. Full monographs of almost all of the drugs, including interactions. Much necessary to the pharmacists and other health professionals.

Excellent, concise, just the facts, ma'am, and easy to look up just what you need. Why wade through the Physicians Desk Reference when this handy gem has all that you really desire in drug information, presented efficiently by pharmacists. Boils it down to the facts. 2-3 pages per medication, in table form often. Once you buy this book, you'll ditch the PDR. Guaranteed.

this is a great resource. as a pharmacist, I use this quite often for basic questions.

Lexi-Comp's Drug Information Handbook is the bomb. No nagging adds like the PDR; just the facts, ma'am. More eye friendly than previous editions, and still packed with about a gillion tables in the appendix. Drug names are now in red. This is the cat's meow; I probably use it once a day in patient care. Shipping and price are much better through Amazon than through the publisher.

I was so impressed by this book when I checked it out from the library I realized I had to have a copy of my own for those times when problems crop up that drive me toward the deep end. This book does what it claims. Though it won't answer all of your problems (what book would), it's easy to understand and can provide simple solutions to what seem like complex problems. It also gives the reader various references and free helpful programs on-line. I highly recommend it.

OK for the nontechnical XP users. Most of these hints have been published elsewhere but it is a nice collection.

I love the format Steve Bass uses while writing
about computer annoyances. Many of the tips and solutions
can save you frustrations that are always there even in
a minor way because you may not know how to fix them.

This is not the usual boring computer book. Just the opposite.
I'm reading it the second time with a felt tip marker. After reading a chapter I go to my computer, explore, and make changes. I've learned more reading this book than any other computer book I've purchased. And it's written so the average computer user like me can understand.

After slogging through books on W2KPro/XPPro that are painful to read and no help unless your running 100+ PC's this book was a welcome relief in it's smarts,humor,and direct approach to fixing many of the challenges presented by the above mentioned OS's. Having one of my usual sleepless nights I started tallying up all the money I spent trying to keep MS software running,protected from hackers,bots,spyware,virii worms and it's own predisposition to fail and I realize that with an entire industry built around sloppy software as the norm and a gov't asleep at the antitrust wheel we're not likely to see a real improvement any time soon. When you hear words like regulation stifles innovation reach down and make sure you still have your wallet because it's about to be plundered. It's always about the money. If I had to spend another $25 to have this book included in the box that MS/OS came in then I would've saved hundreds on books that did'nt meet my needs and priceless amounts of lost time.

Every public and school library should have a copy of this excellent resource. The research that Judy Freeman did to create this compendium of quality read aloud books is well worth the investment.

Ever wished you could keep up all the great children's books and pick the best ones to read aloud and recommend to your students? Need inspiration to liven up your lessons on library skills? Looking for more effective ways to collaborate with teachers? This book has it all!

Targeted at grades K - 6, the first 100+ pages include wide-ranging information about children's books and ways to use them. Topics include: how to be a great school librarian, evaluating children's books, read aloud and booktalking suggestions, fun library learning games, storytelling, creative drama, reader's theater, etc.

The next 600 pages contain wonderful annotated read-aloud lists divided by Easy Fiction/Picture books, Fiction, Folk & Fairy Tales, Myths and Legends, Poetry, Nonsense and Language Oriented non-fiction, Biography, and Non-fiction. In addition to standard information (author, summary, etc.) each of the 1,705 annotations includes grade level, related titles, subjects, and a "Germ." "Germs" are small, practical, do-able ideas to interject into lesson plans including ideas for sharing the books with children and incorporating comprehension, creativity, library skills, and cross-curricular ties, etc. Pick one book on the list and turn it into a great lesson plan!

The final 200 pages include a professional bibliography and 3 handy indices: Author/Illustrator Index, Title Index, and the index I find most helpful - the Subject Index including grade level of each book. Subject you can think of is covered - from Aardvarks to Bullying to Hispanic Americans to Zoos!

I cannot recommend a book more highly! It's not just for school librarians - teachers, homeschoolers, parents, and public librarians will also love it! I also recommend previous editions - Books Kids Will Sit Still For and More Books Kids Will Sit Still For - both have different hints on how to be a great librarian and annotated lists of older books. I use all three Judy Freeman's books almost daily to help me work with teachers and plan great library lessons.

I stumbled across this wonderful book while working my way through our library's books about books in search of more wonderful picture books to share with my toddler (who is nearly 19 months). It was mis-shelved in the local branch (took 4 tries for the librarian to find it) and since no one had noticed in the 6 months or so since the book came in, my friendly librarian slapped a due date sticker on it and let me check it out. I found myself immersed in it during the daughter's afternoon nap and checked to see if either of the previous volumes was available to check out. Alas no, although I found a cheap ex-library copy of the previous volume, More Books Kids Will Sit Still For: A Read-Aloud Guide (2nd Edition), which when it arrived looked like it had never been touched. I don't pretend to understand that - I think this is a treasure trove of ideas and books to share with young (and not so young) children. Although it's aimed at elementary educators, there's a huge amount to offer a parent or other caregiver...ideas for activities related to the books as well as related titles.

As the parent of a toddler, I confess that I prefer the overlapping mini-sections by age found in More Books Kids Will Sit Still For: A Read-Aloud Guide (2nd Edition) and Books Kids Will Sit Still For: A Read-Aloud Guide Second Edition (Books Kids Will Sit Still for) because it's easier to sift through a couple hundred titles than 800 for books short enough for a toddler to sit through, but that's more of a quibble, especially since the expanded entries offer so many ideas for making (or keeping) books interesting.

How does she do it? Another winner from Judy Freeman! More tips, annotations, bibliographies, storytelling, reader's theater etc.. The amount of material is superb and the format is clear and precise. She is marvelous at what she does and can help any media specialist or teacher sharpen their book skills.
A must buy for all elementary educators!

I've had the pleasure in the past week to read Judy Freeman's Newbery committee experience in her latest "Books Kids will sit still for 3" (c. 2006). She had to take the Librarian Oath, probably with a ceremonial blood letting to seal it, that she and the other members would never tell the secrets of the Committee dealings with the individual books. Ooooooh, that makes me want to be on the Committee even more!

I thought the listings alone in the book would be worth the book's weight in gold (which is substantial, with more than 900 pages), but it pales in comparison with the first 100+ pages of the book in which she shares her passion for reading, books, libraries, and children. What a treat! Reward yourselves soon by allowing time to read this.

Thanks, Judy! You made my day!

Liz Frame
Librarian
San Antonio Christian Elementary School

Learn from a guy who took a coffee retailer from 14 locations to over 3,500 in just a few years and created the momentum for the Starbuck's Brand. One who glamorized a cup of coffee and got America to culturally change and willing to pay over $4.00 for something they previous purchased for a under a $1.00. A huge shift in what is possible. This is a great read for those interested in leadership, strategic thinking and knowing your demographic. Good enough to pass on to a friend or colleague, but better kept as a resource for future projects.

Rubinfeld is one of the masters in the retail locationing process. I own about 50 books in English and German on retail management, but none has included the expert advice on the very specialized retail locationing process. At least not compared to Rubinfeld's understanding. Both from a very strategic point-of-view and down to the nitty-gritty details of the legal agreement.

Rubinfeld's experience from Starbuck's rapid expansion in the 90s is very helpful, but he also adds a lot of other interesting retail cases from his work as an independent consultant.

The book's website includes very interesting checklists, but is not as impressive as you would expect based on the references made in the book.

The title's focus on "Expanding your business ... across the globe" is misleading in my opinion. Rubinfeld's advice hardly crosses the Atlantic nor the Pacific Ocean. But if you are interested in his ideas and concepts, you'll soon see that it doesn't matter. The principles remain the same with some adjustments for local responsiveness...

Being a chairman of a small retail chain, I have already put the author's advice into practice in the negotiations for a new retail location. They are easy to follow.

I also highly recommend the book's excellent chapters on retail chain financials. It is one of the first books that clearly distinguish between retail chain earnings and store earnings. Rubinfeld's focus on having a robust proforma economic model is key - also in my experience. And this is irrespective of whether you own all the stores yourself or also include a franchise system.

Peter Leerskov,
MSc in International Business (Marketing & Management) and Graduate Diploma in E-business

Rubinfeld has credibility, being the person who commanded the domestic and global expansion of Starbucks. Here, Art Rubinfeld gives very specific advice on not only the "what" but the "how." His well-rounded and varied background has has enabled him to perceive things the way he does and then implement his ideas. He worked as an architect and as a construction manager. Later as Brand Development Consultant for Adidas and Washington Mutual Bank, prior to joining
Starbucks. He took Starbucks From 100 stores to over 4,000
worldwide. The concept of Starbucks is, and has has been unique. Who thought, back in the early 1990s that this new coffee outlet would do what it has done? I didn't.

Rubinfeld presided over and directed the Starbucks corporation's
growth in the 1990s, but he's also served as an independent
consultant for many other companies, so this adds to a more
multi-dimensional level of knowledge and numerous experiences of which to draw from. He specifically sites successes - and failures - with specific and detailed examples. Because of his background he can apply theory and also apply actual practice: from upper-lever strategy to front-line consumer. ( E.g. the 80:20 rule.)

Another concept: location plus people. The emphasis is on the
concept of retail and retail expansion, and the author doesn't stray from this as the foundation. Even of course, down to the store design which (Starbucks contains elements of the natural Earth, and presents the entity of the coffee bean and it's progression to the cup of java you get in-store). The complete retail puzzle involves many pieces. Strongly integrated throughout this book on retail is the concept of brand.

This book is categorized into 4 categories, with each category having a couple, to seven chapters. The Chapters zero-in on such areas as creativity, and customer loyalty; finding the best locations for your brand, management, staff and organization, for the big or small operations; implementation (translation: doing it). How to adapt, and continue to being dynamic and change, to maintain your customers. One useful term is what Rubinfeld calls "ideation." This is the
creation of new ideas. In the changing market place, this is the corner stone separating those who stay, from those who fade. Lots of proven ideas and concepts in this book.

Author Rubinfeld took Starbucks to its place in retail dominance by creating a brand identity, yet assuring that stores did not have a "cookie-cutter" feel to them. The author points out for retailers, the store is the experience, and this is key to estabilishing a foothold. The way Starbucks stores were put together allowed them to be located even in historical building and other places where a normal outlet might not be desired.

The book doesn't just cover marketing strategy. It also discussing hiring the right team, and how locations are chosen. This information is golden.

Chapters include
* Make No Little Plans--core values, first store, maximizing retail experienc

* Go Long: blueprint for execution

* Own Main & Main: location, hot spots, how to grow rapidly without stumbling

* Push the Envelope: Path to Growth

Can't think of another book that outlines how to get to mega-success in retailing as well as this one.

“Who doesn’t want to run his own business? Who doesn’t want to have her own store? If you’re young, you think about it from time to time. If you’re older, you wish you had opened that little shop before the kids came – or you plan to open it when you retire. We all want to control our destiny. We all want to express our creativity. We all want to build something that will last. But how do you start a retail operation? That’s the question I am most often asked. How do you create a going concern, one that will grow and build long-term value? That is another common query. ‘Built for Growth: Expanding Your Business Around the Corner or Across the Globe’ answers these and related questions (from the Introduction).”

Arthur Rubinfeld, the architect behind Starbucks’ expansion, helped build Starbucks into one of the world’s top brands, says that ‘Build for Growth’ distills what I have learned into a comprehensive view of what it takes to develop a winning retail concept. This shows you:

• How to combine core personal and company values with your business expertise to create a meaningful brand.

• How to creatively craft your on-the-street retail presence to capture the essence of your brand and develop customer loyalty.

• Hot to identify the best locations for your concept.

• How to build your management team, organization, and systems – whether you want to have one store or 1,000.

• How to systematically and aggressively execute your plans.

• How to successfully operate your business to keep customers coming back.

• How to innovate and renew your brand.

In addition, he says, “Other books deal with one or two of these topics, but none has taken a holistic approach to retail development, combining theory and practical ideas to cover the entire scope of what it takes to succeed in retail.”

In this context, this invaluable book has been organized into sections based on four fundamental principles: (1) Make No Little Plans, (2) Go Long, (3) Own Main & Main, and (4) Push the Envelope. Each of these sections has covered a major aspect of retail strategy, in order in which you will normally experience them as you grow your business.

I highly recommend.

Un libro de facil lectura y que te abre la mente, para el desarrollador común como yo.

McGovern illustrates strategies for creating more impactful web content without boring the reader to death. The advice is practical, easy to follow, and timely. I have been very satisfied with this purchase.

I purchased this book specifically to read more about the process for researching usability issues. I am not a market researcher, but I am a web developer who understands SEO, basic usability issues and general web practices. I found this book to be well-written, simple to understand and it provides a pretty good map for researching your web audience. I have actually read it twice now, finding even more the second time around.

I highly recommend this book, I still use it as a resource as I learn more about market research, something I don't particularly care for, but that is essential to my success as a brand manager and web developer.

Gerry is a genius.

Gerry McGovern's "Killer Web Content" *seems* to be a primer about writing "killer content." And it is. He talks about simple ideas (e.g., "killer, not filler," or, on the Net, "in self-service mode, people go on gut instinct") in simple sentences, with lots of words in red so you get the idea. Then you put those ideas all together and think about them. And *then* you start looking at websites created from the grad school universe by professionals, all too often FOR PROFESSIONALS, that leave you - us - Everyman - frustrated or even amused (and that is not the intent). Ah, the epiphany: you realize that too many people are getting paid too much money when they have no idea how to talk to us: the folks who are surfing at 2AM in hotel rooms, trying to learn something for tomorrow's presentation to the Executive Committee. Obviously McGovern has practiced medicine: you listen to the patient, and the patient will tell you what the problem is. You listen to the customer, and the customer will tell you what she needs to hear. You listen to your children, etc.

Of course, the devil is in the details. Would that there were a standard operating procedure to ferret out the words that each of us wants to hear. Then we could fire Sales and Marketing - all they do is get us folks in Technology and Operations into trouble, right? Nope, says McGovern, you have to talk to people, relate to them, listen to them, hear what they say, abstract the content, try it out on your site. Each word is a hypothesis: true or false. Does it work? Does it bring people? You measure, you re-frame, you redesign, you re-relate. Surely it must be easier than this! All Jeff Bezos did is slap some stuff onto a website, and look at him! Right? McGovern just smiles, probably lifts a Guinness - he hints at his pleasure in Ireland - and, secure in the knowledge that you'll reread his book, just goes on about his business, writing and consulting.

Oh, it seems so simple. Oh, it's not really that complicated. Oh, it is so, so worthwhile. Read the book carefully.

David Block MD, PhD
Editor & Publisher, "The RoadeWarrior: every consultant's ezine"
www.roadewarrior.com
david@roadewarrior.com

I work for a Fortune 500 company and was first introduced to Gerry McGovern through one of his workshops that my company was hosting. I really connected with Gerry's passion for both the customer's perspective, as well as his message to get the fundamentals right. Armed with his book Killer Web Content, I left the workshop inspired with new ideas for solving some of the UX issues we were having with our Careers website (strategic business tool for talent recruiting).

I started to read his book the next week and learned enough useful information with each chapter that I finished it. I got a lot of value from some of the techniques described in Killer Web Content. I appreciated the information specific to generating good content using "Carewords" in the right way and at the right time. I also learned from this book that the web user is a different animal than traditional application users. Gerry has a good handle on the machinations that drive this new information hunter's behavior.

I can honestly say that I've quoted Gerry's work in UX meetings dozens of times since first attending his workshop. Since December, I've given away three copies of Killer Web Content to other UX professionals. All 3 have given it rave reviews! In addition to attending one of his live workshops (absolutely awesome!), I HIGHLY recommend getting this book!

This is an unusual book and I haven't seen another like it. I bought a couple of copies for co-workers in the TV studio I manage. Good reference.

amazing amazing amazing. get it, get it now! Perfect for those starting out or those needing quick access to info. contains everything

Great book, has everything you need to know and more about the backstage theatre just a useful book to have handy

The Backstage Handbook is the most comprehensive guide to technical theatre...and could serve as a reference beyond the stage. I was absolutely amazed at the sheer volume of information the author could fit in such a small book. It really has everything imaginable. It covers tools and machines as well as common production techniques. In addition, the Backstage Handbook covers the math and science needed behind the scenes. Need to know how to make a dodecahedron? This book will tell you how to scribe one inside a circle. The handbook also covers architectural details that are common for most American & European styles. I just received the handbook and my students and I have dubbed it the "bible" because of it's binding, but most definitely the content! This is a must-have for anybody who has a need for knowledge of practical math and science applications.

This book is an excellent resource for anyone working behind the scenes as a stage hand or anyone in show business.

This a very good book. It is written by two people that together have more than 40 years of experience in project management (PM) and provides with real and usefull examples.
I strongly recommend reading to people that already know PM. Its not a basic book in PM.

This is very good book on project management, i am a member of pmi, but in pmi u learn more about project management in general but this book is for IT guys, esply chapter on project management process is good, allso about tackling issues is well documented.

I have applied methods in this book and a related seminar to a number of real projects and have gotten excellent results. I am not an IT person and was placed in charge of systems. The book helped me to plan and execute a huge IT project from scratch.I have 12 staff who were applications programmers of which 2 were analysts. I divided their tasks and attached them to users per the ideas in the book. The approach was applied to enhancements, new systems for tender evaluation and purchasing, and hardware. Per the methods of the book, all arising matters with management, vendors, and users were seen as issues and not as problems. By the team approach we were able to sack one person and reassign his roles. A 4 year project was finished in 2 years. Hardware and WAN were completed in two months. Right now we are planning a project to reach out to the remotest plantations that we own that is another 170 areas. We are using the book here as well. The key idea here is that the methods in this book are different and WORK.

IT projects are very different from standard projects. This books provides an in-depth approach to managing IT projects. It has some very good specific tips regarding risk analysis, the management critical path (as opposed to the critical path), the use of score cards for project evaluation, how to deal with issues, and how to use lessons learned and experience to get continuous improvement in project management. In addition, the book focuses on templates rather than the traditional work breakdown structure-so it is gives greater flexibility. Another novel approach is use of the team members in participating in project management. Overall, very useful and informative.

Our organization has reviewed over 50 books in IT and general project management from the view of usability and useful methods for a multiple project, complex environment. We found books like Schwabe and Menche somewhat useful, but very limited in dealing with the actual problems faced in projects. There was just too much introductory material. This book, on the other hand, is very useful in that it addresses problems such as scope creep, changing requirements, high management expectations, dealing with vendors and users, and other specific issues. It is also being translated into Chinese. This is the book you should get if you want to address problems in real projects and want specific guidelines.

Este libro contiene información de vanguardia y vital en el desarrollo de las prácticas avanzadas de dirección por procesos. Cualquier ejecutivo que se considere experto en operaciones, deberá incluir este documento como base para sus trabajos.

This book is really impressive. Is an eye opener. Must read for Industrial Engineering Students, must have for professors and great addition for a professional looking for new ideas.

"Business Dynamics" is a great book leading the knowledge seeking "fresh" system dynamicist into the field of SD and the experienced system dynamicist can use it as a knowledge pool.

John Sterman removes the theoretical barriers and brings SD to real life as he goes along known complex questions in order to understand them through the use of System Dynamics and Systems Thinking.

Learning and getting more experienced in System Dynamics and the use for daily problem solving is a dynamic and evolving process of wisdom with lots of feedback and "Business Dynamics" is the right companion in getting deeper insights in order to achieve the goals.

Best regards

Ralf

Excellent guide to systems thinking, clear examples, clear thinking and very interesting conclusions reached. highly recommended

como parte de la materia lo llevo, me salio mas barato que en mexico y me es util para mi carrera

Finally, a way to beat your caffeine addiction! Creative Advertising. For aspiring and seasoned creatives alike, Creative Advertising is fuel for great ideas. The Kickstart Catalogue is an invaluable resource for getting the creative juices a'flowin. My work noticeably improved after reading this book. I could go on and on, but I don't want to waste your time. Instead of reading this, you should be reading this book. You will not be sorry.

When you first lay your hands on this book you will realize this book is something special with its elegant appearance. The book speaks directly to two audiences creatives and professionals on the acct mgt/client side. The author chooses over 20 different styles that an ad can use to effectively communicate.

For example before and after is a technique has been used countless times and requires diverse imagery that dramatizes the benefit to the consumer yet intrigues them to look at ad. This book has 7 full color ads and explanations that demonstrate how to effectively use this technique.

You will find the examples are from across the globe using brands from all verticals. Although you can pick up a lot from reading cover to cover, anyone can enjoy viewing the ads in this book as a critiquing exercise.

Huge book. Lots of tips. Color photos. Interviews with the pros. An overall great guide to team creativity.

This book has become one of my favorite books in my library. Extremely creative ideas and large, colorful photos. I am very pleased to have this book.

I expected this book would contain some cool ads and lots of boring text about advertising. I was pleasantly surprised to find that it is actually full of awesome examples of ads, pretty much from cover to cover.

It also contains a good How To guide to help eliminate 'art directors block', based on methods used by the creators of the ads featured throughout this book.

A very good buy with lots of pages of 'wow'.