Companies Books

It is VERY nice book. Especially for medical students and residents.
You can understand from detail to basic of diseases. With this book, you know how to approach and make your list of differential diagnosis.
I worked for infectious disease patients for a while, and this book was very useful because you can get the general knowledge not only about infectious diseases but also general internal medicine, skin lesions, bone diseases, and so on. I especially recommend the chart of antibiotics(Chart 37). I like this book because we can also get the update etiology of diseases. So nice.

This book packs in all the important aspects of client treatment into each section. The headings are a little hard to see when skimming, but the information is excellent. A must have for Nurse Practitioner school!

Very concise, covering a large number of conditions with information about clinical features, diagnosis and treatment... just the best medical book for students, residents and general prationers.

Everyone has a few books they constantly refer to in their library. This is one of mine. The whole CURRENT series is excellent & I update every new issue as soon as it is available. Ideal reference with clear concise text & pictures throughout the book

It is a very good and useful book. It has everything you'd want in it plus more. It includes the signs and syptoms, what you can do to treat the problem, etc. I just wish that it had pictures in it so you could have more to go off of.

I really said it in the title. The copy I have is hard cover. I ordered four copies and received 2 hardback, used and 2 paperback, new. These are gifts, so I will be proud to give them.

What a gift it is to find the words that fit, the words that calm or quicken or clear or connect as needed! This is what I receive as I regulary use A Diary of Private Prayer morning and evening.

After reading other books by John Baillie, I was endeared to his Scottish Prayers, based on his Scottish Presbyterian Thelogy. As a gift from a daughter of one outstanding Presbyterian Pastor and Father, I noted the Greek inscription from Luke 18:1, "That men ought at all times to pray and not faint."

Each Day of Morning and Evening prayer followed the same format:
"Almighty and eternal God, Thou art hidden from my sight:
Thou art beyond the understanding of my mind:
Thy thoughts are not as my thoughts:
Thy ways are past finding out."

This became familiar to me as the Fourth Day for each Month. It was followed by yet a longer version of related Baillie Prayer. In the third place, there was another prose prayer with excerpts from Psalms, such as 17, 36, 57 and 91, In this Fourth Morning Prayer he concluded with a more personal and intimate prayer, beginning: "O Thou who alone knowest what lies before me this day, grant that in every hour of it I may stay close to Thee." There lies his wee touch of Scottish Theology.

From this first example I always linger over his final sentence:
"Suggest, direct, control every movement of my mind; for my Lord Christ's sake. Amen."

Nearly every day followed this same format with exceptions for the 11th, 13th, 14th, 15th, 16th Days, he altered both style and paragraphs. Yet that hardly ever affected his sustained interest in my daily Prayers.

Another poignant beginning prayer comes on 16th Morning: "With my soul have I desired thee in the night; yea, with my spirit within me will I seek thee early; for when thy judgements are in the earth, the inhabitants of the earth world will learn (your) righteousness." Many are longer yet equally intimate... Retired Chaplain, Fred W Hood "Barbara377" (Fayetteville,GA United States)

This is one of the best books, for individuals to learn not only how to oray, but its also good for those who are wanting to become
prayer warriors. I use this book to teach Christians the process of daily prayiny to become a life stile through there walk in life. Great Book

Baillie has the rare ability to put into words the hopes and failings of Christian hearts and lives. I frequently give this book as a gift to friends,and most make it a part of their daily devotion. Even though Baillie uses the language of the King James Bible, he has a command of the language that is beautiful, compelling and inspirational. The thirty days of morning and evening prayers become more meaningful with repeated readings.

This is a great book for the one who loves the details about big-game fishing and large boats. Great, puts you right in the cockpit with the crew and on the bridge with the Captian. This was one book that was hard to put down.

Having known Piet for 10 years now I have been fortunate enough to bear witness to his unique storytelling style in many venues. Whether it is spoken from atop a sawed off dock piling in P.A. or craftily typed from a laptop on Easy St., the substance of Piet's stories always grab those who read or listen and hold on to them until all their senses are satisfied. He is very thorough in detail and makes it easy to follow with the terse natue of each chapter. I thought the imagery was great throughout this story as well as his descriptions of the settings. His characters were great; real people, the kind of people that you find on boats and in less reputable bars; the kind of folks I like. Why, I can see ol' Dan Larsen stumbling down the steps of the disco right now......

Pretty Work Piety and thanks for mentioning the 'Tequila Tree', I'm looking forward to your next work! JJ

Having known Piet for 10 years now I have been fortunate enough to bear witness to his unique storytelling style in many venues. Whether it is spoken from atop a sawed off dock piling in P.A. or craftily typed from a laptop on Easy St., the substance of Piet's stories always grab those who read or listen and hold on to them until all their senses are satisfied. He is very thorough in detail and makes it easy to follow with the terse natue of each chapter. I thought the imagery was great throughout this story as well as his descriptions of the settings. His characters were great; real people, the kind of people that you find on boats and in less reputable bars; the kind of folks I like. Why, I can see ol' Dan Larsen stumbling down the steps of the disco right now......

Pretty Work Piety and thanks for mentioning the 'Tequila Tree', I'm looking forward to your next work! JJ

I thoroughly enjoyed this book. It is a masterful blend of classic intrigue interwoven with the glamorous high end sportishing world. Superb character development, keenly accurate details and location descriptions enhance the thrills of following the undercover agent through South Florida and Mexico. A real page turner!

I look forward to the continuing adventures of Dan Larsen!

This book is chock full of action, suspense and intrigue. From the opening pages you can sense that the author really knows his stuff. The sense of realism makes it seem like you are in the middle of the action. This book succesfully mixes the underworld of cocaine trafficing and the men who fight the drug war with the exciting world of Sportfishing. At first you wouldn't think this combination would be a natural fit, however Van Alder makes it work so well you wonder why this formula hasn't been tried before. The characters are horrifically realistic. In the words of the author, the main villian, Amado Carillo Fuentes "makes Pablo Escobar and the rest of the Colombians look like f...ing Boy Scouts!" Carillo's sidekick, Paco Herrera is pure evil. Reading this book is like taking a whirlwind tour of the best of the Yucatan Peninsula, but you see the sites from a perspective no tourist will ever get. You may even pick up a few fishing tips. I can't wait for the author's next effort.

Will there ever be a new edition of this title? It's been ten years. Any info. would be much appreciated.

I'll start this review by saying that, in fact, I haven't read THIS book, but I own Grant's older book from the '80's of the same title (which I bought from a used book seller for $3!), and I assume that this is the same material, but with some new stuff added. I plan to buy this newer book, because I can't wait to see this author's views on the subsequent movies that came out.

John Grant's description of the Disney movies and cartoons is amazingly detailed, and he profiles every character, from Mickey Mouse to obscure supporting characters that most people have forgotten about. While reading the entries, I remembered several movies and cartoons that I had seen as a kid, and forgotten about. It made me want to run out and buy all the old movies on DVD, so I could watch them again and relive this simpler time!

While Grant is definitely a Disney fan, he does look at the movies with a critical eye, and is willing to admit some of the shortcomings they had, including some of the racism that appeared in the earlier films (although I think he was a little too soft on this, which could be seen as insensitive to many people). He also has this charming, very British style of writing, that's addictive to read. Great escapist fun for any Disney fan!

This is almost certainly the best book on Disney animation ever published - it is difficult to think of superlatives that other reviewers haven't already (quite rightly) used in their praise of it. (To the reviewer who complained about the omission of Eega Beeva: Eega Beeva is a character in the comics, not the animated movies.) Astonishingly comprehensive, beautifully illustrated, and written with the kind of stylish wit that makes the mere act of reading the text a joy in itself, the Encyclopedia deserves all the praise that has been heaped on it.

I have only one complaint. This is the third edition, and was published in 1998. Why oh why has there been no subsequent edition? What has gotten into Disney's corporate head that they have not begged Mr. Grant, well known for his extensive writings elsewhere, to bring the story of Disney animation up to date? Such a book is desperately needed!

This is a definite must-have for any Disney fan. The book is divided into three basic sections: Characters in shorts, characters in television shows, and characters in features. Each category has a mention of every Disney character created until 1997 including interesting articles about them. This is also a great place to find information on lesser-known or forgotten Disney characters such as Spike the bee from a number of Donald Duck cartoons and Little Hans, a star of his own wartime propaganda film. Combine this with hundreds of pictures from the films and you have a book that is sure to be a favorite of any Disney fan.

First, while the title of this book is accurate, it is also misleading. This is no fluffy, flimsy book containing some fun descriptions of Disney characters from the latest popular films. This is an intense, in-depth look at EVERY Disney animated character since Walt began his career. The book is divided into two parts, "Shorts" and "Feature Films". The shorts have the usual gang, Donald, Mickey, Goofy, Pluto, and so on. After each characters bio is a list of every Disney short they've appeared in. Don't be worried or fooled by by this truly encyclopedic book - it is not a boring A to Z book. Color photos pop off of every page, including some from rarely seen Disney shorts. The feature films section not only includes detailed character bios, but plot summaries and "making of" details, cast and crew credits, and more. You buy this book, you will have a list of EVERY Disney short ever made (including the early "Alice" shorts and Oswald the Lucky Rabbit), every feature film in chronological order, and enough information about each one to be the champ of any Disney trivia game!

This is a fascinating book, and this from a reader more into fiction than historical biography - but the best fiction writer would be hard pressed to come up with a character like Ernie Pyle.

A page turning look into World War II from someone who could have been your neighbor but was far more than what you would have expected.

I have no idea why a modern rendition of this story has not hit the big screen - it seems a natural, captivating story that would educate as well as entertain.

this must be THE book to read on war - what it's really like in all of its aspects - his description of the beach, after D-Day was gripping and haunting and it has stayed with me many years later -

and how he relates the everyday and ordinary in war -

and how, in any group or organization, it's often a small percentage of the people who are carrying the load - that's just one example of the many insights and truths in this book that relate to all of life, not just life in a war zone -

and it is a great book for anyone to read - a stunning life achievement for ernie pyle -

James Toban has written a stunning book in "Ernie Pyle's War: America's Eyewitness to World War II". Toban has succeeded in giving readers the rare opportunity to see the human frailties concealed within one of America's greatest and most valuable World War II correspondents.

James Toban present a picture of the complex Ernie Pyle; a man that entered the World War II carrying only a broken Remington typewriter and a deep desire to describe the life and hardships of the horrific world of the infantrymen to the American public. The reader will learn of the contradictory Ernie Pyle. The Ernie Pyle who despised war, but who could not stay away from the physical and emotional anguish of battle. The Ernie Pyle who loved his wife, but who continually left her behind to travel to the front lines. Ernie Pyle, the seemingly frail and terrified journalist who demonstrated his bravery by traveling to the front lines to be with and write about "his boys". Ernie Pyle, a genius for writing about the common soldier, but who needed constant reminding that he was the best at what he did. His articles became legendary and the hope and news link for Americans with loved ones in the front lines.

James Toban's "Ernie Pyle's War: America's Eyewitness to World War II " is a must read for World War II readers and all readers who wish to know about the human spirit and about a plain old fashion brave American.

About the only complaint I can offer about this outstanding biography is that the title is slightly misleading. Ernie Pyle's years as a war correspondent are the subject of about three-quarters of the narrative, which is appropriate. It was the period in which he did his greatest work and achieved international fame. But this is more than just the story of those pivotal years; the first 25 percent of the text is an excellent overview of Pyle's childhood on an Indiana farm and his pre-war adventures in journalism, including a six-year stint in the thirties and forties as a kind of Charles Kuralt in print. Pyle and his wife roamed across the nation in their car, and he wrote about the people he encountered along the way--ordinary people, the sort who don't usually find themselves the subject of newspaper articles.

When the war came, Pyle knew he had to answer the call to go overseas. But thankfully, he realized that he didn't need to provide the same sort of coverage every other journalist was doing. He would let them handle the stories of the grand strategy, interviewing the generals and prime ministers. He would tell the story of his average Joe, now transformed into G.I. Joe.

James Tobin has a wonderful gift for storytelling and description. He introduces us to Pyle and the key players in his life so vividly we feel that we know them as flesh-and-blood individuals. He quotes from Pyle's works liberally enough that we get a true sense of the man's unique gifts, but not so much that the flow of the story bogs down.

This is an almost perfect biography of one of the true greats of 20th century journalism.--William C. Hall

"Ernie Pyle's War" by James Tobin was a thorough read. Tobin described Pyle down to the very last detail, uncovering almost every aspect of his life. After reading this book, the reader had a clear view into Pyle's mind and was able to recognize the feelings he possessed about his professional and private life. The way Tobin intertwined Pyle's messages home with biographical details along with interviews of acquaintances, made this story an easy read. "Ernie Pyle's War" earned five "stars."
Tobin's style of writing was one reason this book was so effective. He used partial quotes from Pyle to title his chapters, which brought an immediate sense of intimacy to the story. Tobin began the book with a chronological introduction to Pyle. This style of writing, although typical for biographies, was well suited for this story and not at all cliché. Readers were able to become acquainted with Pyle as a young man and then mature along with him as he grew into an established adult. By describing Pyle as a young man, readers were able to understand more clearly why he was the way he was as an adult.
Tobin used vivid descriptions to paint a picture of Pyle in the minds of the readers. This was an important aspect because Pyle's physical demeanor was one of the main problems and/or benefits in his life. As a child and young adult, his size hindered his relationships. But, as a war correspondent, the people saw Pyle as more of a hometown boy rather than a studious journalist. This added to his success as a war correspondent.
After transitioning into Pyle's career as a war correspondent, the story line became more tedious. Pyle was in and out of combat and the surface facts of his life were boring. Tobin, understanding the paleness of biographical data, used Pyle's messages home to spice up the story. Like most people, Pyle's life was not what it seemed to be. Besides leading a "glorified" life as a war correspondent, he had major problems at home. Tobin showed the audience this by weaving together Pyle's biographical information with the messages he sent home. This gave the reader a sense of what Pyle was actually feeling. Using these messages instead of his columns allowed reader's to see the "real" Pyle.
Tobin uncovered personal feelings about his professional and personal life, which gave the reader a feeling of empathy toward Pyle. Showing that he did not feel like an outstanding reporter, let readers see Pyle was human. Tobin successfully showed the man behind the pen by opening up Pyle's mind to the audience. He did this by using Pyle's own letters and messages home that contained intimate details of his life. Without the added touch of Pyle's actual writing, the story would have failed to be as successful.

Are you curious about the life of Carrie Bradshaw before she became the successful columnist with a penchant for designer clothes and $450 shoes? If you answered "Yes!" then you need to read this book. The story of Reality Nirvana Tuttle is, without a doubt, an unintended pre-quel to Sex and the City.

Ignore what the woman from Library Journal has to say! I'm certain that she's the wrong demographic to understand the social relevance of this story. Fabulous Nobodies is funny, earnest, so very New York City in the late 1980s, and, for those of us who were in our 20s during that time, a wonderfully fun trip down memory lane. If you can remember when in was possible to rent an apartment in alphabet city for $350 month and have a tub in your kitchen then you'll appreciate this story. If you can remember scouring Goodwill, Sal's Boutique, and vintage clothing shops with your meager earnings from a club, record store, or underground publication then you'll appreciate this story. If you can remember life before the internet and came of age at a time when local fanzines and arts newspapers were the ruling social arbiters then you'll appreciate this story.

Lee Tulloch's book is a completely captivating snapshot of a place, time, and people who no longer exist except in our scrapbooks and collected memorabilia.

Twentyish Reality Nirvana Tuttle determines who can enter the Less is More Manhattan nightclub though no one, not even she, knows her conditions, which change almost on a whim, but that impulse is inside her brain. It might be an outfit that was in a half hour ago but seems so ancient at this moment. Reality is a pro at what she does as fool "doorwhores'' can match her skill at picking the trendy and tossing the has-beens and wanabees to the street.

However, Reality faces reality when it comes to her one ambition in life as so far she has failed to achieve her goal. She desperately wants to be featured in Hugo Falks' weekly gossip column in Frenzie as a hip woman of power on the move. She enlists her friends, Perfect Woman editor Phoebe, transvestite Geoffrey, and his dog Cristobal Balenciaga to cause a scandal that will turn her from almost famous to famous.

This reprint still retains its sharp acerbic lampoon of the jet set who needs to obtain fame even if it only for fifteen minutes. Reality is a terrific protagonist whose obsession becomes her reality, but never interferes with her selection of who's in and who's polar. Celebrity status takes a beating as Lee Tulloch's satire rips into the cost and inane need to become a known "personality".

Harriet Klausner

Hilarious homage to clothing and finding THE perfect outfit. Reality "Really" Tuttle was born in the late 60's, so if you are in the same genre as myself, you will definitely appreciate references to ghastly 80's attire that she despises as well as the detailed descriptions of her frocks. ...

The writing is masterful, the characters are alive, the story has a compelling mythical power, it should've won a pulitzer. It is wonderful and splendid and shall never perish. It has a deep, soulful message. It has an archetypal power, it shall become a classic. It could be the basis of a great Broadway musical, and we know they are not making great musicals nowadays. Just as My Fair Lady is a great musical, but still consider it now still a Pygmalion. I imagine a animated chorus line of frocks, inhabitated by many the great fashion icons. I would die to see that musical.

Before Bridget Jones, Sex and the City, or Shopaholic, there was Lee Tulloch's "Fabulous Nobodies."

Lee Tulloch was once the editor of Australian Vogue, and she puts her knowledge of fashion and the whole fashion glam scene to hysterically funny use in this little novel. The book opens with a hilarious narrative about the main character's nails of all things.

It's been years since I read Fabulous Nobodies, but it's a definite stand-out in a genre that didn't exist when the book was published in the early 90s. If you're in your 20s, a slave to fashion, any or all of the above, you've got to read this book. You can finish it in a day and you'll spend most of the time laughing at the antics of the main character and her crew. Our 20s are a great time of life (if only in retrospect), because we're no longer teenagers but not quite mature enough to be adults, so there's much goofing off, goofing around, and goofing up to learn from (or at least laugh about). Fabulous Nobodies is filled with all three. Don't miss this one.

Much like Gary Hamel's book The Future of Management, one needs to read this book with an open mind. It is an exceptional book and one that I am giving away to my clients this coming Holiday. It is thought provoking and enlightening. Above all it stresses that companies have a need above profit. That profit is the score, not the game itself. Perhaps had the management of Enron and others of that ilk truly believed in a purpose beyond profit, corporate America would not being wearing SOX today.

There's a difference when you fly Southwest vs. United. You feel different shopping at Costco than you feel shopping at Wal-mart. Why? That question is explored and answered in the book Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Raj Sisodia, Jag Sheth, and David B. Wolfe. This is one of those books that will cause you to think about why you feel as you do towards certain companies, and how those feelings translate into real profits.



Contents: A Whole New World; It's Not Share of Wallet Anymore - It's Share of Heart; New Age, New Rules, New Capitalism; The Chaotic Interregnum; Employees - The Decline and Fall of Human Resources; Customers - The Power of Love; Investors - Reaping What FoEs Sow; Partners - Elegant Harmonies; Society - The Ultimate Stakeholder; Culture - The Secret Ingredient; Lessons Learned; Crossing Over to the Other Side; Acknowledgements



On Wall Street, companies are usually judged on their profit. Squeeze as much out of your business as you can, cut costs wherever possible, and make sure you meet your numbers. To be sure, plenty of companies are successful under those rules (such as Wal-mart). But when you look at their performance over the last few years on the stock market, returns have been stagnant or have trailed the field. The alternative way to run a business is as a "firm of endearment" (FoE). These companies have a passion for what they do/sell, they have a strongly defined purpose for what they want to accomplish, and they look to contribute to society in more ways than just the quarterly dividend to shareholders. These FoEs, like Costco, Whole Foods, Harley-Davidson, and others, include stakeholders to mean all parts of society that they touch... shareholders, employees, the community, etc. The focus isn't on pure profit, but instead on contributing to the well-being of all the stakeholders. That's why a company like Costco can afford to pay their employees a living wage, have low turnover, and *still* turn a substantial profit. They have captured the hearts of their customer base, and that base will go out of their way to shop at Costco whenever possible. That's also why a company like Ikea can propose a new location and have nearly universal acceptance in the community, while a new Wal-mart location brings out protesters in force. There's obviously a lot more that differentiates FoEs from their counterparts in the marketplace, but once you recognize an FoE, you'll understand why they are successful by *not* following the same formula as everyone else.



It's tempting to think that all the FoEs covered in this book can do no wrong. That's not the case. JetBlue was/is an FoE that badly damaged their reputation during the winter when storms caused massive cancellations. It even led to the resignation of the CEO. Like other business books of this genre (In Search Of Excellence, From Good To Great), only time will tell how these companies will fare over the long term. It may well be that a decade from now, the stars of this book will have all fallen to the wayside. But I would venture to guess that the companies covered here will have a much larger margin of forgiveness than would other companies that are just focused on the next quarter...



This is a book that is highly recommended for anyone running a business. It should cause you to rethink the factors of success for your company, as well as point you in directions that could lead you to become an FoE in your niche.

This book identifies a batch of companies that have oriented their business model to providing a superior feeling in the minds of their customers. In many cases I absolutely agree with them.

Wegman's supermarkets for instance presents an excellent shopping experience. I particularly love their cheese department where knowledge people stand ready to discuss their magnificant array of choices and even to giving you samples to taste seemingly without end or sales pressure. In turn I buy far more cheeses than I would otherwise. We both win.

But then they turn to Wal-Mart and repeat a litany of alleged problems with employees, suppliers, and communities. My own experience with Wal-Mart is limited to one store in the small town where I live. But my experience doesn't match the alleged problems. I go there, the people, from the greeter at the door to the most junor sales clerk are friendly and willing to walk halfway across the store to help me find something. I talk to people who work there (away from the store) and they universally say that it is the best job they've ever had. Does the Wal-Mart experience depend on the store? Are the alledged problems just that, allegations? And for that matter, does every Wegman's have such an excellent cheese department? And what about Microsoft? Everyone (nearly) uses their products and most people hate the company. What does this say about their future? I guess we'll just have to watch and see.

This is a book that describes one way of doing business that has worked for a lot of companies. It provides a good insight into what these companies do.

What is a Firm of Endearment? The authors argue that their example companies share a common set of core values, policies, and operating attributes which include:

1. aligning the interests of all stakeholder groups (customers, employees, partners, investors, and society) rather than seeking profit optimization

2. below-average executive compensation

3. open-door policies

4. employee compensation and benefits are above average for their industry

5. above-average employee training

6. empower employees to satisfy customers

7. hire employees who are passionate about the company's purpose

8. humanize customer and employee experiences

9. enjoy below-average marketing costs

10. honor the spirit as well as the letter of laws

11. focus on corporate culture as a competitive advantage

12. are often innovative in their industries

Companies identified include extensive examples drawn from Commerce Bank, Container Store, Costco, Harley-Davidson, Honda, IDEO, IKEA, jetBlue, Johnson & Johnson, Jordan's Furniture, New Balance, Patagonia, Southwest Airlines, Starbucks, Timberland, Toyota, Trader Joe's, UPS, Wegmans, and Whole Foods.

These companies are often contrasted with Wal-Mart and the Good to Great Companies identified by Jim Collins in 2001 in terms of stock price growth.

The authors argue that there is a new level of consciousness emerging that rewards those who do good while doing well. The implication is that all firms should shift to stakeholder optimization and the cultural values identified in the example companies.

While they don't make this argument, it's clear that the authors have identified many of the mindsets that lead a company to seek optimizing results for all stakeholders.

Before you assume total cause and effect, I would like to raise some issues not fully addressed in the book:

1. This is an after-the-fact evaluation. As such, (like Good to Great), we may mostly be seeing what the leaders are proud of . . . rather than what caused their success. For example, Southwest's success is focused on their corporate culture. But the company also has a better business model than almost any other airline (Ryanair's is better) and does a better job of fuel cost hedging than any other U.S. airline. Those factors aren't mentioned.

2. These companies are almost all in consumer products or services. A class of socially conscious consumers has sprung up who look hard for such firms. It's not clear that OEM and industrial buyers have evolved their preferences nearly to the same extent. So many of the lessons may only apply consumer goods and services (except for those validated by Gallup for having a motivated and effective group of people working for you).

3. Almost all of these firms are highly effective business model innovators who have gained enormous advantages over competitors who seldom innovate their business models. As a result, they can afford practices that may or may not pay off in profit without incurring any negative reaction. The next business model innovation will pay for the cost.

I was surprised that this book didn't look at the study I made from 1992-2001 that identified continuing business model innovation as the single best factor for explaining high levels of corporate performance (see The Ultimate Competitive Advantage). The books share some examples in common (including Jordan's Furniture and Timberland), but many of FoE's examples are also superior business model innovators (Amazon, BMW, CarMax, Caterpillar, Container Store, Costco, eBay, Google, Harley-Davidson, IDEO, IKEA, jetBlue, Patagonia, Starbucks, Trader Joe's, UPS, Wegmans, and Whole Food).

4. It often pays better to serve stakeholder interests than to ignore them. Why? Because ignoring stakeholders often burdens both the company and the stakeholder with costs and experiences that neither want. This economic case for stakeholder focus isn't fully developed outside of the customer arena.

5. The book emphasizes sustainability, but much of that argument is built around companies disappearing from the Fortune 500 (something that happens whenever a merger happens . . . which doesn't mean that the organization goes away, just the corporate headquarters in most cases). In the research of my students on environmental sustainability (see Hiroshi Fukushi's work, A Strategic Approach to the Environmentally Sustainable Business, for example), it's apparent that making the environment cleaner than when you touched it is economically advantaged in most situations. The idea of sustainability is based on the outmoded notion of not doing too much damage rather than finding profits in making the world better than you found it.

But it's a good book that creates more questions than it answers. This one will probably stimulate some more careful thinking in the area of where seeking to be more considerate of others is going to create better results as well as better sleep.

In the Prologue, when discussing The Age of Transcendence through which the contemporary business world is now proceeding, the co-authors (Rajendra S. Sisodia, David B. Wolfe, and Jagdish N. Sheth) suggest that it is "a cultural movement in which physical (materialistic) influences that dominated culture in the twentieth-century are ebbing while metaphysical (experiential) influences become stronger. This is helping to drive a shift in the foundations of culture from an objective base to a subjective base: People are increasingly relying on their own counsel to decide what the truth is...That shift acknowledges a long-suppressed idea in a world largely guided by Newtonian certainty that chemistry Nobel laureate Ilya Prigogine says is scattering to the winds: Ultimately, everything is personal."

Thus do the authors establish a frame-of-reference for the thesis of their book: That each stakeholder in an organization tends to thrive best when all stakeholders thrive. That is, no stakeholder group is more important than any other. "It is disciplined dedication to the well-being of all stakeholders that separates firms of endearment from their competition." Stakeholder relationship management (SRM), the authors suggest, can achieve and then sustain superior business performance that, in turn, will create n a decisive competitive advantage. They are convinced that SRM business models will increasingly be seen "as the most efficacious way to achieve sustained superior business performance in years to come" but only if (huge "if") the interests of all stakeholder groups are brought into strategic alignment.

Two Questions: Are all stakeholder groups of equal importance and do they have the same interests? Also, are all members of a stakeholder group (e.g. shareholders) of equal importance and do they have the same interests? These questions occurred to me as I read the first chapter, especially the brief discussion of the "distinctive" core values, policies, and attributes that firms of endearment (FoEs) share in common. Eventually, Sisodia, Wolfe, and Sheth provide answers to these questions, answers best revealed within the narrative.

If indeed "endearing companies tend to be enduring companies," how do the 28 FoEs that "made the final cut" for this book compare with the 11 companies praised by Jim Collins in Good to Great? "Over a 10-year horizon, FoEs outperformed the Good to Great companies by 1,026 percent to 331 percent (a 3.1-to-1 ratio). Over five years, FoEs outperformed the Good to Great companies by 128 percent to 77 percent (a 1.7-to-1 ratio). Over three years, FoEs performed on par the Good to Great companies: 73 percent to 75 percent." (FYI, there are no duplicates on the two lists.) As with the exemplary companies discussed by Thomas J. Peters in Robert H. Waterman, Jr. in In Search of Excellence, not all companies on any such list continue to meet the criteria that were the basis of their initial selection.

For me, some of the most interesting material is presented in Chapter 11, "Crossing Over to the Other Side." At one point, the authors cite Oliver Wendell Holmes's observation "I would not give a fig for the simplicity this side of complexity but I would give my life for the simplicity on the other side of complexity." They then quote one of my favorite passages in James O'Toole's The Executive's Compass:

"To move beyond the confusion of complexity, executives must abandon their constant search for the immediately practice and, paradoxically, seek to understand the underlying ideas and values that have shaped the world they work in. Managers who clamor for how-to instruction are, by definition, stuck on the near side of complexity."

According to Sisodia, Wolfe, and Sheth, the big challenge of the times is to transcend the zero-sum mindset because, given the profusion of new opportunities, absolutes (by nature limiting) are found everywhere on the near side of complexity. "They emerge from people's perennial quest for pat solutions, or `silver bullets,' as they are sometimes described. This is a key point because, as Sisodia, Wolfe, and Sheth explain, a zero sum mindset leads to the conclusion that one stakeholder group can only benefit at the expense of the other stakeholder groups...However, opportunities increase by an order of magnitude when the mind breaks free of zero-sum thinking."

There are specific reasons why endearing companies tend to be enduring companies and one of the most important is their having "the ability to transcend ruthless competition and embrace the fruits of cooperation [which is] the essence of evolved humanness."

Those who share my high regard for this book are urged to check out Bill George's Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value and his later book, True North: Discover Your Authentic Leadership, co-authored with Peter Sims. Also Michael Ray's The Highest Goal, Adrian J. Slywotzky's The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs, Enterprise Architecture As Strategy: Creating a Foundation for Business Execution by Jeanne W. Ross, Peter Weill, and David Robertson as well as Ram Charan's Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't, Lynda Gratton's Hot Spots: Why Some Teams, Workplaces, and Organizations Buzz with Energy - And Others Don't, Robert J. Herbold's Seduced by Success: How the Best Companies Survive the 9 Traps of Winning, Jack Alexander's Performance Dashboards and Analysis for Value Creation, and Michael Useem's The Go Point: When It's Time to Decide--Knowing What to Do and When to Do It.

We just discovered this great hiking book. Our weekend trips have been put on hold and we're finding some pretty places along the Marin coastline to explore. Doubles as a tourist guide for our out-of-town friends. They look at the pictures and tell us where they want to go.

There's alot of advice and information in here and it's nicely arranged for reference. Chunky and spunky, good to go!

For us, this guide is our number one source for dayhiking around here. We bought it after seeing it on the shelves of our Marin REI. It's a total package with it's photos, bulging content and honest appraisals of ALL our trails. Most of our terrain is on the rolling gentle side and the mountain trails are well marked once you get on them. We have two dogs and their "Doggie Trails" section has been well used. It's nice to know where the pups are welcome and can run free.

I would say it's one of the most helpful travel books I've ever bought. The detailed descriptions for family walks around San Francisco and through the Marin woods were especially good. It's organized. The writing style is colorful, direct, and amusing. Buy this book and you might want to buy a restaurant guide to to along with it. Going to California is now going to be a yearly ritual.Zagat 2008 San Francisco Restaurants

A great resource and really user friendly. We loved the whole feel and layout. We parked the car in one spot and spent one entire day walking and hopping the cable cars. All the action is grouped so our time was well spent and car expenses kept to a minimum. Strongly recommended for a city fix.

Our carcamping trip to the West Coast last month was a big success. Our first stop in the San Francisco Bay Area was Muir Woods where the Trailblazer untangled the trail system for us. Our Marin campsite was a perfect staging area for our daily outings.

This book is fully illustrated with photos and locater maps and they've even included a little California history to spice it up. Clean graphics, well organized. You can dip in and out of the pages and get clued in on the fly. The route from Fisherman's Wharf to the Golden Gate Bridge by bike provided beautiful views of the bay. For us an excellent way to see the area on a limited budget.

Bought this for my 4 year old granddaughter. I'd made a dreamcatcher for her when she was a baby and when she was 2 I explained what it was for. She loved it; and she loves this book.
It briefly talks about moving, bad dreams and family relationships.

A delight and easy reading for young children which will encourage them to read more of indian culture and stories. A beautiful "tuck-me-in" story!

This is a beautiful story especially for bedtime reading! Recommended for all ages.

This story flows with ease and delight for childrens' bedtime reading. It brings in love of family and a lasting focus on indian heritage. Highly recommended for all ages.

This is a lovely story filled with security of home and family. It also offers a study of Indian Culture to children, as well as adults. A book for any country and is a book for all ages. It is also timeless and will go on as long as it is offered for the public to see.

ABSOLUTELY AWESOME! (Please note: I am only ¾ of the way through the book so I can't give it full accounting.)

This book should be called, `The Bible of Cured Meat!' It contains or reaffirms or explains in-depth everything I have ever read or heard about dry curing meat. (Not to mention every other curing method known to man.) It not only tells you what you need to do, it lets you know what your results will be if you stray either way on a temperature or ingredient; very helpful for trouble shooting, or keeping you out of trouble if you are trying a new cure.

I like the brief history behind each of the curing methods and their places of origin. I also appreciated the FDA discussion and where cured meats are at in the U.S. and abroad.

As always, I find that the cover jackets of these books look like you are going to find a national geographic photo essay inside and then when you open them you only find a few pages of glossies. This book is no exception; it's lacking in actually production photos which I find almost as helpful as the written text.

I think it would be safe to say that Rytek Kutas' book is the authority on meat curing. I think every other book I have is just suplimentary.

I am just getting started in sausage making and was looking for a guide for making sausage at home. After reading all the reviews here, I purchased this book. It is a fairly large volume and includes a lot of detail on equipment, meat selection, meat handling, spices, recipes and techniques. There are many recipes for most of the types of sausages that readers would be interested in. The batch sizes are pretty large for the home sausage maker but can be scaled. There is a lot of detail on smoking and smoking equipment. The reason that I gave this book 4 stars instead of 5 is that in my opinion, it is a bit too detailed for the average home sausage maker. Much of the book deals with details that a meat processor may need to know but not needed for the average home sausage maker that is only going to process a couple of pounds of meat at a time. That being said, the recipes are straightforward and should be easy enough for anyone to follow.

As a beginner I was very worried about making venison sausage. This book took all the fears away. Everything is explained in great detail while maintaining an easy to read style. This book mixes the right amount of technical knowledge, personal stories, and personal experience to make the book very interesting to people of all skill levels. This is a must buy for the beginner to the professional. The huge bonus is that I bought this book for the sausage making but it really encompasses the full breadth meat curing to include drying, smoking, pickling, etc. If you only want to buy 1 book, buy this one. It will be a long while before I make it though all the recipes in this book.

Very informative and great explanations! No pictures, but very good book for the beginner.

Being a meat technologist and having spent twenty years in the meat seasoning business I bought this book for curiosity and to enlarge my library of professional cookbooks. I couldn't have made a better choice. The Kutases (originally Latvian?) have a very practical approach in their book. Anyone who plans to set up a butchershop can benefit from their handy hints. On the other hand even the seasoning suggestions for a variety of sausages seem useful.