Creativity Books
Related Subjects: Hofstadter, Douglas R.
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good - could have been greatReview Date: 2006-11-10
Integrating Extended TechniqueReview Date: 2005-12-06
Tapping slapping harmonicsReview Date: 2005-12-03
Covers a lot of territory with a ton of helpful hints! Review Date: 2005-12-03
Not really that impressed....Review Date: 2006-07-21
Once you get past all the "New Age" mumbo jumbo you will find that it is a book that is loaded with around 80% commons sense thoughts...Like after the chapter on posture it concludes with "...but you must find what is best for you...." As a matter of fact this whole book basically says this. The CD has only 7 examples of the TABS in the book. The interviews don't convey that much info. And the chapters that cover all the Pyro-Techniques (that main reason I bought the book) really lack from not having any thing on the CD.
You do get 3 tunes to work thru, and here is what gets me. I spend my hard earned money on a book - DVD - lessons to learn something, not to be "entertained". For $20 I expected lessons. But like a lot of books I have invested in over the last 2 years this is not the case. The playing is great, and Brian is a great player, but there is some major gaps that needed to be filled out, like examples of EVERY TAB in the book. And that would not have been hard, since there are not a lot of them compared to text.
The best teaching books I have found as in Lessons for your Money are the Mark Hanson series, tons of TAB and music notation, with examples of EVERYTHING at 2 speeds. His material is well worth the money....
This book is worth the $20 + S&H if you want to learn 3 tunes that you can add to your arsenal. Other than that I was highly disappointed!

Memetic BrandingReview Date: 2001-10-10
At first, I disliked Levinson�s repeated use of his new term Guerilla creativity, which also happens to be the name of his soon to be published book. I grew to recognize that for the purposes of his book, Levinson needed a new word. Creativity is a vast subject . Levinson needed a notion separate from the general word "creativity." "Guerilla Creativity" is intended to be persuasive. Levinson explains, "Creativity has often been defined as the combining of two or more elements that have never before been combined. Guerrilla creativity embraces this definition but carries it further to actually cause human beings to change their minds to the point where they want to purchase what you are offering to sell." This is the heart of what I try and do daily as a professional marketer.
I read a lot of business books. Most of the time, I hear a different perspective and have a couple nods of appreciation at how an author articulated a familiar scenario. Occasionally, I come across a book that empowers me to see structure where I hadn�t seen anything before. I was exhilarated reading Malcolm Gladwell�s The Tipping and have since adopted seeing certain targets as extraordinary consumers who also have the ability to serve as Mavens, Connectors or Salesmen. If you haven�t read Gladwell, you have a fascinating experience available to you. Some books have the capacity to unfurl new paradigms in readers. GUERILLA CREATIVITY is one such book. Levinson introduces the reader to the word "meme" and introduces the field of memetics as it relates to marketing communications.
This is a much-needed discourse. As opposed to pointing out all the elements I�ve enjoyed and appreciated in GUERILLA CREATIVITY suffice it to say that after reading the first 20 pages of Levinson�s text, I was able to improve my business presentation on memetics. If you have read this far in my review, you should buy the book.
like so not worth itReview Date: 2002-09-05
Disruption, Attention, The Tipping Point and the MemeReview Date: 2002-05-28
If you happen to have read Jean-Marie Dru's Disruption, Ken Sacharin's Attention! and Malcolm Gladwell's The Tipping Point, you should read this one too.
Jay is right. Many of the creative people working in advertising agencies are still living in dreams. They should wake up.
Although it says it's a marketing book, I think it's a perfect one and a must read for all advertising people, especially the so called creative.
All
along we know how to find the USP, how to fix the positioning and how to differentiate, but most of the time we failed to
manage what to communicate or what to achieve.
What worst is that, don't know why, we have the mentality of doing ads equal
to having fun. We just are not business-minded or serious enough in this tough yet fastest changing business world!
Simply put, meme is great idea. It has the power to use the easiest understanding way to convey the most complicated message and leave a long lasting impact to change the consumer mind to love and buy your product or service. May it be a symbol, a slogan, a jingle or an action, it can be and have to be used through different disciplines. The ultimate benefit of meme is creating profits.
By reading this book we can learn what is meme, how to create it and conquer it.
To a certain extend, this book is indeed a meme in today marketing industry.
Become a real "meme" machine!Review Date: 2002-05-05
While the "memes" concept has been around for some time, Levinson is one of the first to apply and evaluate the concept in the marketing arena. And, as the Godfather of guerilla marketing -- with it's emphasis on low- and no-cost techniques -- Levinson gives readers a well-thought, and reasonably documented analysis of how a single powerful meme can propel a business or product to the public eye, generating business (and more importantly, REVENUE) almost without effort.
He also provides many examples of memes that work, tells why they work, and then shows readers how they can get started creating their own memes.
An engaging, easily read book, GUERILLA CREATIVITY is one of Levinson's best yet with little fluff [a fun, but overlong comparison of marketing & seduction] and a ton of useful information [especially on generating and developing ideas]. This is a must-have book for anyone involved in marketing or business development.
Required reading for business ownersReview Date: 2001-10-18
Equally important, however, Guerrilla Creativity provides a context for using memes. So you not only learn how to create a meme, you learn how and when to put it to work in a variety of media.
If it's been a while since you've read Jay's Guerrilla Marketing, you'll find this book not only breaks new ground but provides a concise, highly accessible overview of the principle tenets of Guerrilla Marketing--the marketing that has contributed so much to so many businesses, small and large alike. In terms of immediate usability, few books offer as much immediately usable books as Jay Conrad Levinson's Guerrilla Marketing series. The series contains no short-lived CEO ego, just concise, useful informations that continues to be valid, decade after decade.

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High Energy LivingReview Date: 2008-02-08
This book is awesomeReview Date: 2008-01-03
Packed full of great ideas to give you a lift!Review Date: 2000-10-21
Hooray! An Impressive Expression Of Truth & LogicReview Date: 2004-05-14
Against what I thought to be my better judgement, I was compelled to buy it anyway anticipating disappointment when I got home to read it! I was wrong!
Despite its flashy, promotional front cover - Robert Cooper offers very profound (while at the same time common sense) realities on the ways in which we unconciously sap ourselves of the energy within. In a world where the majority of us are exhausted, tapped out and just trying to make it to the end of the day, Mr. Cooper's words ring clear with practical, simple, easy things we can each do for ourselves to regain our balance.
To my shear delight and utter surprise, this is one of the best books I have invested in. I find myself driven to share it with everyone I know - like the discovery of a treasure that was right in from of you all along!
Chock full of common senseReview Date: 2001-12-23

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Probably better for kids and teens.Review Date: 2008-08-26
great bookReview Date: 2007-03-22
For decades I have admired Imagineers...Review Date: 2006-03-19
Casey Jacobson
Not just for 'tweensReview Date: 2007-07-10
This little volume was a great first read and will no doubt get pulled down from its slot amongst my writing and other creativity books and thumbed through on a regular basis.
Great techniques to use on the job and in life.Review Date: 2006-07-15
You don't need to be in the entertainment industry to find value in this book, there are practical stories of creativity; such as creating a more engaging party by giving it a themed story, thus giving every decision you make a direction.
You can begin to apply the concepts immediately and begin to consciously think about creative solutions to problems you might be facing at home or at work.

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Ars Longa...Review Date: 2000-12-30
Enchanting yet practical! One to savourReview Date: 1999-11-18
Introduction (only) to artReview Date: 2000-07-04
A good book for the newcomer to art...Review Date: 1999-12-03
Magnificiently written, well researched, unusual!!!Review Date: 1998-03-30

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Relatively useful as a quick & simple idea jogger!Review Date: 2006-07-17
Something old something newReview Date: 2006-07-05
An important resource for organizations and familiesReview Date: 2001-10-11
The Perfect Gift for Your Colleagues & Employees.Review Date: 2001-09-08
The author, Harold McAlindon, is an innovative business consultant who defies description --- meaning: Harold just won't fit neatly into any box. It is clear, however, that McAlindon's mission has something to do with awakening the sleeping creative genius in us all. Buy several copies to give to friends. And if you are a business owner or manager, The Little Book of Big Ideas really is the perfect gift for your employees (a.k.a. potential creative geniuses).
A humble little bookReview Date: 2001-12-26
The bulk of this book is quotations from writers, scientists, as well as thoughts that have been passed down through time.
You cannot build a reputation on what you intend to do. -Liz Smith
Above all, try something. -Franklin D. Roosevelt
I think the biggest part of creativity in medicine is listening. -Dr. Alexa Canady
At the end of the individual chapters, there are "Creative Actions." These are ideas by the author in order to further inspire creative ideas. These can be helpful. I find them most helpful when I write them down as activities and do them on paper.
Most people may not enjoy this book. It is simple and makes its point clear. This is what I enjoy about the book. I purchased an additional copy of this book for my office co-workers, and I anonymously placed the book in my office area. It is fun to watch person after person, day after day thumb through this book and receive some words of encouragement.
Try not. Do. Or do not. There is no try. -Yoda


A KeeperReview Date: 2001-04-24
Cherish your inner weirdnessReview Date: 2001-03-31
Unpretentious, interesting, encouragingReview Date: 2001-06-09
Lively and sincere, Winik knows how to give her opinion on important, emotionally-charged subjects without the finger wagging and judgement. Truly, she's a credit to her own generation and the kind of teacher younger generations so sorely need.
"Real-Life" Wisdom from an Accomplished AuthorReview Date: 2001-05-14
Written for High School StudentsReview Date: 2001-07-29

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So well writtenReview Date: 2008-02-27
Wonderful discoveryReview Date: 2007-08-09
An inpiration to all creative peopleReview Date: 2007-03-22
This book is an inspiration to all creative people who have struggled with themselves and consequently their work. Better than any creative-self-help book, this brilliantly accomplished collection of essays, gives wonderful insights with amusing anecdotes into the live of artists. It is a study in problems that all artists face, whether they are writers, dancers, artists or saints.
About writing this book, the author says:" My concern is the pain that comes with the art-making, interfering with it, and how the artist deals with this......What allows the genius to flower is not neurosis, but its opposite, "ego strength", meaning amongst other things, ordinary Sunday- school virtues, such as tenacity, and above all the ability to survive disappointment."
Amongst the artists she discusses are; Stefan Zweig, Primo Levi, Vaslav Nijinsky, Bob Fosse, Susan Sontag, Louise Bourgeois, Philip Roth, and Joan of Arc -an eclectic selection of gifted and talented people, who through their work, and our contact with them, have contributed in some way, to inspiring our lives.
The creative life sympathetically examined Review Date: 2007-02-18
I have not read all this collection but from what I have and know of the work of this writer I would recommend it strongly.
Artistic Essays That CountReview Date: 2007-04-10

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Excellent for creative techniques, but not all I hoped forReview Date: 2001-12-28
1. Some creative techniques are given, with complete instructions, like fabric dye, spraying, foam stamping and cornstarch patterns.
2. There's a good section on framing and how to choose the right frame.
3. There's a section on negative spaces (the areas where the drawing "isn't") that helps in composition.
4. There's quite a bit of demonstrations sets of photos from start to finish.
What didn't I like? I found most of the paintings uninspiring. I didn't like the color palettes used, either.
In summary, if you haven't tried some of the more creative watercolor techniques before, this is a great guide. If you are looking for inspiration USING these techniques, I prefer some other similar books by different authors.
Watercolor: Pour It On!Review Date: 2002-01-16
I find Jan Fabian Wallake's paintings awe-inspiring. I just want to "be there" in looking at each one of them.
The "Thirty Exciting Techniques" ARE exciting and they work! They are fun and easy and they have added new dimensions to my paintings.
I am really impressed with the section on glazing. It is a dynamic technique which has allowed me to move toward a more advanced level of painting.
This is also a visually beautiful book. In addition to the impressive paintings, the graphic layout is enhanced by the use of color, which highlights important information.
I highly recommend this book. It is an inspiration every time I pick it up.
Loose, free watercolors!Review Date: 2001-11-16
I especially liked the section that shows how to create thirty special textural techniques. There are easy to follow demonstrations and I liked the "helpful hints" that are offered in addition to the written explainations. After reading this book, I remember why I love watercolor so much.
Pretty goodReview Date: 2003-09-07
More than I expectedReview Date: 2003-07-10
I was just anticipating lessons on the technique of pouring paint. Yet there was much more.
From brushes to paper to different techniques on how to apply
watercolor,I was definately not dissapointed.
It is very easy to follow.
A good book for any watercolorist to have in their collection.

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Great companion to his other booksReview Date: 2008-07-28
The project on the cover, The Queen of Tarts, has already got me thinking, as well as the retelling of Hansel and Gretel. Seeing how the artists worked has helped me give direction to one of my projects.
If you have other books by Terry Taylor this will go nicely with them. Looking for a gift for an artist old or young combine this book with the paper doll book or Altered Art: Techniques for Creating Altered Books, Boxes, Cards & More and let the creative juices flow!
I had great hopes with this one but....Review Date: 2008-09-08
paste/stamping/photo album presentations that are as old and tired as the images used in them. There are some original items in here that do depart from this -Knitting is the passion of Sarah Flocks, Hansel and Gretel.Does everything else have to look worn or vintage or recycled? It's time to move on!
Must Have!!Review Date: 2008-07-02
The Artful Storybook: Mixed-Media Artists Create Handmade Review Date: 2008-06-28
This book is a look at many artists and how everyone constructed a childrens fairy tale book. Their lay out, plans,color choice, etc. You get a great glimpse on how they all completed their books.
As Terry says curl up for a nice bed time story, you get that as well as an an important art book that one must have for technique. I found as a quilter this was really good for me on balance, value and colors. You don't often see that in all the "art books" being made. These people are experts at their craft. They are all wonderful. The stories they chose and fantastic display of simple book making looking difficult.
Related Subjects: Hofstadter, Douglas R.
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It could have been better. The included CD has great interpretations of much of the material. Why not all? There are some typos in the tab. A couple of more tunes would have been nice, instead of much of the verbiage. The verbiage is fine, but not much different than you would get from picking up a typical guitar mag.
I agree with an above reviewer - the best books I have tried are the Mark Hanson books. I have finished those. This book has been a great follow-on for me.