Investing Books
Related Subjects: Options Humor Brokerages Quotes Retirement Planning Money Managers Games Women and Investing Real Estate Technical Analysis Day Trading Investment Models Payment Associations News and Media Mutual Funds Socially Responsible Investment Guides Resources Stocks and Bonds Commodities, Futures
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All you need to know in one bookReview Date: 2009-07-05
Truly a Classic...Review Date: 2008-09-17
This book will need to sit on your bookshelf. It's a nice compilation of work Drucker has written over his many years. I've got this on my re-read list so basically every once in a while when I need business inspiration I walk over to the shelf and go through his sage advice.
Great management bookReview Date: 2007-09-24
A compendium of business wisdom which should be in every business library collectionReview Date: 2006-07-04
Wisdom for the agesReview Date: 2007-01-05

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Simple Explanations of Effective InvestmentsReview Date: 2003-01-16
This book covers the basics like investment risk tolerance, investment needs, and then covers ways to make more money available to invest. The authors point out that saving money is a form of tax-free investment. Then the authors discuss stocks, mutual funds, home ownership, saving for college, and reducing taxes. Finally they explore more risky investments like options and futures, as well as providing tips for online investing. The book has a few glossy pages, numerous charts and tables, and a glossary.
Overall, I recommend this book wholeheartedly. I knew nothing about investing until recently, and after I got my Series 7 license, I realized that this book had provided me with a strong background with which to begin studying. Honestly, after working with many financial planners, I think this book is probably more useful than many financial planners out there. While it won't make you an expert, it will provide the basic essential information the average beginning investor needs. Read this, and then move on to more advanced books, but all the while, start investing and making money.
Excellent, informative and easy to read.Review Date: 1999-10-29
More than you'd thinkReview Date: 1999-11-22
D youself a favor, buy this bookReview Date: 2002-07-21
A great place to begin.Review Date: 2005-01-31
As a side note, if you've read this title, skip reading "The Complete Idiot's Guide to Savvy Investing," as these two books are essentially the same.

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Critical Insights into Increasing Productivity and Profits - MUST ReadReview Date: 2009-04-13
Having been a successful business owner, I have experienced first hand numerous benefits associated with having engaged employees as well have also experienced the losses and destruction that occurs when employees become disengaged.
Heck, in my own career, I myself personally have been both engaged and disengaged. Believe me, engagement is far better. In the book, Casey nails it, showing us what leads to disengagement. But then he also goes onto show us how to increase engagement in a very practical way.
In my mind, this book is not just a nice to read but a MUST read.
Best "how to and why" book on engaging leadershipReview Date: 2009-01-10
Wish to introduce engaging leadership in your organization? Give your leaders this book as a guide.
The book starts with making the business case for engaging leadership (the why).
Then guides you step by step, with practical advice, tests and checklists, toward becoming an engaging leader (the how to).
Engagement Fuels Discretionary EffortReview Date: 2008-05-18
Somewhere along the corporate path, far too many leaders and managers lose sight of the importance of individuals' motivations for working and contributing. Most of us have worked for disengaged leaders or managers who never asked what motivated us. This book presents in a very simple manner a how-to to motivate people to give their best by engaging in their interests, motivations and passions at work.
I intend to keep Casey's book at work as a handbook to reinforce the keys of engagement. A great read.
A must read for managers & leadersReview Date: 2008-04-26
The Cornerstones of Engaging Leadership - A must read!Review Date: 2008-01-08
This is a "must-read" book for every person already in a management position and every person just starting out in management. Following this book the business world will become a much better place for management, employees and customers.
This book offers real world examples of how to engage and motive people in the workplace. The practice tools and exercises in this book will hold your attention; this book explains in plain English exactly what needs to be done to succeed as a motivating leader.
The Cornerstones of Engaging Leadership is well written, easy to read, and makes perfect sense. I look forward to reading more books from Mr. Casey Wilson.

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THE Must read for New Home SalesReview Date: 2009-04-29
A must read for salesmenReview Date: 2008-03-07
S SchmidtReview Date: 2008-05-15
succinct and helpful.Review Date: 2008-03-07
Absolutely ApplicableReview Date: 2008-03-03
I love that Jason gets right to the point with fresh ideas and entertaining stories. It is so easy to implement his ideas and see results immediately! The book is short and to the point and I often refer back to it.
"Creating Urgency" is for anyone that desires to increase their sales and sell more confidently. After implementing Jason's ideas, I have personally seen and continue to see great results in my sales, confidence, relationships, team building, and leadership. This is not a book you will read and forget about-it is absolutely timeless. "Creating Urgency," initially written for the housing market, is absolutely applicable to any genre of sales.

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Media insights from an industry insiderReview Date: 2008-02-07
Essential Small Business Marketing ToolReview Date: 2007-11-27
Geskey is certainly a media maven: the book is well thought-out and each chapter might well stand alone as a reference tool on each topic. The Problems & Exercises at the end of each chapter are clearly designed to reinforce the main lessons of the chapter and learners who take the time to work on them definitely stand to gain a thorough grounding in media and marketing.
Of particular note are the discussions in later chapters: Chapter 9 for the advantages & disadvantages of various media-buying processes ... Chapter 10's Internet strategies and the need for a professional-looking Web page ... fun Creative Media ideas (Chapter 11): blogs, newsletters, podcasts and greeting cards ... how'barter' and 'media remnants' work in Chapter 12 ... and finally, Chapter 14 ("Hello Goliath!") -- an effective wrap-up and reminder for ESOV and the importance of Share of Voice and Quality of Voice.
Readers should not overlook the Appendix chock full of even more marketing tools: Worksheets for figuring sales objectives, tools for conducting a SWOT Analysis, and ideas for determining customer target markets, creating marketing objectives, determining primary market areas and thinking about communication strategies and budget considerations.
Overall, "David vs. Goliath: Guerilla Media Buying for Small Business" might well stand alone as a classroom text for small business owners seeking to implement marketing plans. In future, an updated edition of the book might include more discussion about 'buzz' or word-of-mouth marketing strategies, a bibliography containing citation information about the media and research studies contained in the book and a Glossary of Terms to help the reader refer to essential media definitions and marketing tools.
At the End of the Book, You Have an Action PlanReview Date: 2007-10-17
This was a great and innovative book. Best of all, by filling out the worksheets after each chapter and at the end of the book, it results in a well thought out action plan to raise Share of Voice in your marketing area. Highly recommended and worth the time!
An Essential Book For Small BusinessReview Date: 2007-09-05
Geskey explains that a key to growing a successful business is to use an innovative, well researched technique known as increasing your share of voice and your quality of voice. Through a step by step method, readers will learn how to make each advertising dollar work harder for them. By dramatically increasing your effective share of voice without increasing your budget in your market area, you can increase top of mind awareness of your product. This will then lead to increased sales and market share.
Not only does the author provide an in depth analysis and understanding of marketing and media, helpful methods and tools are provided to make the most of your advertising dollar. As Ronald Geskey states, "The key is to eliminate advertising spending waste."
Budgets are often wasted when the wrong type of communication is used for the job (e.g., direct mail vs. publicity) or the wrong media are used to reach the wrong target in the wrong place at the wrong time-- negotiated at the wrong price without value added and media investment safeguards.
When was the last time you read a book or an article about how to actually negotiate a media buy to get the most bang for your buck? Maybe never? Geskey's book provides clear steps on how to negotiate traditional and non traditional media buys to get substantially more media exposure for the budget.
Because successful communications with the consumer are critical to the success of a small business, the author discusses and provides an analysis of the many benefits and pitfalls of different marketing communications forms and various advertising media. Advertising media discussed include television, print, radio, internet, direct mail as well over 60 non traditional media approaches.
With well illustrated diagrams and exercises at the end of each chapter, the author provides the necessary tools and skills for you to make your small business a long term success. I plan to implement the strategies for my own business endeavors. I highly recommend the book to current business owners as well as to those planning to start a small business.
Tracy Roberts, Write Field Services
Wish I Had This Book Years Ago - A Must ReadReview Date: 2007-09-10
Had David vs. Goliath been available years ago it would have likely transformed my marketing of the business and its success. It also would have helped remove my ever present fear of the competition.
The book provides the tools to take the small business owner through the process of analyzing the business and business practices to the development of an innovative marketing strategy and plan to build sales and profit.
I had never even heard of share of voice, and certainly never thought of any linkage to sales or share of market. And even though I bought media, I now know how uninformed and naive I was, wasting a lot of money (resulting in lost sales and profit) without even knowing it.
The author also shows how we can make the internet work for us. He cuts through the confusion of selecting and buying the media at the right price place, and time.
Each chapter is filled with "secrets" which most owners of small businesses are unaware, at least I was.David vs. Goliath: Guerilla Media Buying for Small Business, A New Way to Win Every small business owner needs this insightful book!
Bonnie Schmitz
Bookstore Owner

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Great quick referenceReview Date: 2008-07-15
Bob Frost does it again!Review Date: 2007-07-26
Use this book carefully... it could change your organization!
Simple, illuminating, and worth the 60 minutes (or less) to read!Review Date: 2008-08-05
Secondly, that you can't get far unless you have a clear framework of results that makes it clear what aspects of performance are most worth measuring.
And thirdly, that it's very important you're clear about what successful performance measurement looks like, and what flawed performance measurement looks like too.
It's not particularly a step-by-step how-to book, but a valuable book to spend the 1 hour or less it takes to read and digest.
Nonprofit ExecutiveReview Date: 2007-05-23
The Best Lay Practitioner Measurement Book I have ReadReview Date: 2007-05-09
I have used Bob's two other books (Crafting Strategy and Measuring Performance) as preread material in the corporate and university settings where I have taught to great success. I will be adding this jewel to my syllabus in the future.

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A New World of Prospects Demands a New Way to ConnectReview Date: 2009-04-06
It used to be salespeople were the dispensers of knowledge and solutions. Not too long ago most psopects needed salespeople to help them analyze their needs and to then propose viable solutions to those needs.
No longer.
Everyday more and more of our prospects are turning to the ever growing number of resources on the internet to research their problems and issues, their wants and needs. With the explosion of websites, artilce sites, blogs, forums, webinars, and other resources immediatley avaiable to anyone willing to take a few minutes to do a keyword search, salespeople are no longer the lynchpin of knowledge and solution.
Salespeople are increasingly engaging prospects at a later and later stage of the purchasing process--often so late in the process that their only task is to give a price since the prospect has already diagnosed the issue, researched the various solutions, determined the most appropriate solution for their situation, and now only need a potential product or service provider to quote a price.
This movement away from using salespeople early in their purchasing process creates a huge problem for companies and salespeople--how to recognize and capture a prospect early in their solution search.
Steven Woods in Digital Body Language: Deciphering Customer Intentions in an Online World (2009: New Year Publishing) argues that just as it used to be critical for a salesperson to be able to read a prospect's body language in order to be able to successfully move them to make a positive decision to purchase, it is now equally critical--and possible--to read a prospect's "digital" body language via their use and movements through the company's internet resources.
Digital Body Language is aimed at the marketing function of companies with relatively sophisticated marketing departments engaged in business-to-business complex sales. For Woods, the activities that allow one to read the body language of a company's electronic visitor is very much a pre-sales handoff activity. This, however, doesn't mean that smaller companies, salespeople, and individual professionals can't pick up some good ideas of how to understand where in the buying cycle the visitors to their website, blog, podcast, or other resource are.
Woods argues that by understanding and analyzing where the visitors to the company's website or blog come from, how long they stay, what they engage while they are there, and what they go afterwords can help the marketing department formulate a campaign to eventually move the prospect from investigator who is researching issues and options to being handed off to the sales department for final follow-up and consumating the purchase.
Each movement a prospect makes signals their individual involvement within the purchase, where in the process they are, what type of information the company can follow-up with that will interest them, and when to turn the lead over to sales.
Reading digital body language requires a set of data mined from both your electronic and non-electronic resources, as well as "a marketing team prepared to implement numerous processes that deliver the right communication at the right time to the right prospect." No easy task and one that Woods says requires "the entire organization to make siginficant changes to marketing." Traditional marketing concepts and functions still apply, Woods says, but now take a back seat to understanding and responding to prospect's online behavior.
Digital Body Language is a throught provoking look at how prospects are buying in today's market and how marketing--and ultimately sales--must respond. As more prospects move to self-education, analysis, and solution creation, a new understanding of the prospect must emerge. And since it seems that everyday brings an additional resource that allows prospects more control over their purchases, those companies who learn how to "read" their prospects and engage them with the information they are seeking in a manner they will respond to will be the companies who manage to maintain their margins and grow their business--even in a market where more and more "complex" products and services are moving into the realm of commodities to be bought at the lowest possible price.
The new model to Marketing in a Web 2.0 worldReview Date: 2009-02-06
I highly recommend this book for all marketers who have to face a new Web world and all MBA students who have just learned the old model with little application. With Steve's new paradigm you will be able to hit the ground running.
Marketing/Demand Gen GoodnessReview Date: 2009-03-12
Marketing AutomationReview Date: 2009-02-22
This is especially important during these trying economic times, where as Tony Jarros from SiriusDecisions indicates, people haven't stoppped shopping; they're just not buying. Nurturing these leads is vital to increase velocity through the pipe and ensure that when they are ready to purchase that your product is top-of-mind.
I have also become a fan of Steven's blog of the same name http://digitalbodylanguage.blogspot.com where he offers tips and tricks on how to further apply topics in the book, using Eloqua's product.
Useful book to improve demand generationReview Date: 2009-02-12
This book is required reading for marketers who currently use a marketing automation system such as Eloqua (for a full list of vendors see my blog LeadSloth.com). Or for marketers who plan to use such a system. It provides useful guidelines to improve profiling, lead scoring, and lead nurturing. Also, it shows how to measure marketing ROI more objectively.
Steve Woods is CTO an co-founder of Eloqua, so the book is based on 9 years of practical demand generation experience. However, the book does not mention Eloqua, so you are spared any advertising and you get access to knowledge that is relevant regardless of the marketing software you use.
Digital Body Language is not an easy read, because it's chock-full of information that has never been put in a book before. Steve has added about two dozen case studies, which are brief but provide practical examples that make the book come more alive. All in all, I think this book will soon become a classic in the demand generation space.


For many executives, proably all they need to knowReview Date: 2009-03-07
Obviously, there are other volumes of much greater length, depth, scope, and (yes) cost in the business etiquette category than what Valerie Sokolosky offers in this 92-page booklet. And obviously, those in need of more information than she provides should consult one or more of those other sources. However, my guess is that many (if not most) executives will find all they need to know about business etiquette in Sokolosky's booklet. She covers eleven subjects that range from "In the Office" to "International Eitquette." I also appceciate her provision of relevant quotations from a rather diverse group that includes Benjamin Franklin, Letitia Baldridge, Johann W. von Goethe, Peter Drucker, John F. Kennedy, Harvey Mackay, and James Michener.
Much of business etiquette involves common sense, common courtesy, applications of The Golden Rule, etc. However, there are certain dimensions of protocol of which one should be aware. For example, when dining and during meetings. Sokolosky covers the basics. While reading her booklet, it occurred to me that much of her advice is also relevant to the developmnt at the earliest age possible of a child's understanding of and respect for what could be called (for lack of a better term) civilized behavior. The best advice on parenting my wife and I ever received when we began to raise the first of three sons and then a daughter came from one of my uncles. He suggested that we treat our children and then their friends the way we wanted our childrten to treat us and our friends. Say "Please" and "Thank you" whenever appropriate, do not interrupt when another is speaking and listen intently, step forward and introduce yourself by name to strangers, etc.
I highly recommend this booklet to those preparing for a business career or who have only recently embarked on one. I also highly recommend it to parents, grandparents, and other relatives of teenagers. It would be a thoughtful gift and probably not one they would purchase for themselves. Although it may seem naive for me to say so, with all other factors being equal, I think mastery of at least fundamental business etiquette will be the single most decisive competitive advantage in the workplace, both now and in months and years to come.
Great Common Sense Book on Career and Life SuccessReview Date: 2008-04-24
In "Do It Right" Ms. Sokolosky points out that, "We are living in a time of etiquette ambiguity...Today we're often forced to make it up as we go." She then presents 245 common sense, clearly stated, easy to understand and use tips that will save readers from having to make it up as they go.
Here are some of my favorites:
* When you are given information in confidence. Keep that confidence.
* Respect privacy of a co-worker's cubicle or office. Carry on conversations in your own space.
* One simple rule about office parties and business festivities: No matter what the occasion, it's still business, and moderation works best.
* Communicate with a K.I.S.S. - Keep It Short and Simple!
* We expect praise from our bosses, but we should also give praise for their outstanding efforts. Bosses need recognition too.
* Don't live in a WAM (What About Me) world. Try this: Go a whole day in the office without saying "I", instead say "we". Business is, in fact, not always about you.
* Save terms of endearment for those who are dear. "Honey" is something you spread on toast. A "Hun" is a warrior who followed Attila. A "deer" is an animal in the forest. A "girl' is a female under the age of 12 - not a secretary or assistant.
* A simple ring tone is best for your cell phone. Musical ring tones are annoying, particularly in a business setting.
* Meeting manners: Be present and in the moment. Think your thoughts through before sharing them. Support your ideas with facts. Be open minded to other's opinions. Take only your fair share of meeting time to contribute your ideas. Leave with a commitment to support the decisions made, no matter who presented the ideas.
* Board airplanes quickly. Long conversations and taking your time at the entryway back up traffic in the jetway.
* Carry over the shoulder luggage and back packs in front of you as you make your way down the aisle. Avoid hitting passengers who are already seated.
* Take you reading materials out of our carry on before boarding a plane, rather than fiddling with it in the aisle.
* Sit in your assigned seat.
* Tell people when you see a blouse unbuttoned, a fly open or a piece of lettuce between their teeth. Be sensitive, inconspicuous and gracious. Most of us appreciate being to and able to quickly resolve the situation.
* When you receive an unexpected gift, your only obligation is to be sincere in your thanks at the time, and in a follow up, handwritten thank you note. One gift does not necessarily deserve another.
Ms. Sokolosky also includes over fifty tips on international etiquette - a topic of increasing importance in today's global economy.
Finally, she shares some great quotes. Here are two of my favorites:
* "Unless he manages himself effectively, no amount of ability, skill, experience or knowledge will make an executive effective." Peter Drucker
* "If you make the obvious effort to be accommodating, sympathetic and kind, business will transpire, and deals will be made...and profits and goals realized." Letitia Baldridge
"Do it Right" is a great little book. It covers more than just etiquette. I think it provide essential advice for anyone interested in creating a successful life and career.
Best Business Etiquette Book in the Business Market TodayReview Date: 2007-08-05
A Must Read BookReview Date: 2007-08-05
A Must-Have for any Business Man or Woman!Review Date: 2007-07-10

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Pretty Effective BookReview Date: 2009-02-05
Valuable ResourceReview Date: 2007-09-10
I would still like to study some effective examples of fully developed WBSs for commercial construction.
Great Helper for implementing SAPReview Date: 2007-03-12
Decisions ... decisions ...Review Date: 2002-07-03
What sets this one apart from the other two (all other factors being equal) is the clearer descriptions of the principles, and the checklists. I also like the way that the author goes deeper into details about how to align the WBS to various project types (product-, service- and results-oriented projects), and the more complete life cycle view that this book provides. As an aside, a results-oriented project, previously mentioned, is a project such as organizational change management, which doesn't produce a tangible deliverable in the same manner as, for example, a software development project does.
To put into context the comparison among the three books, I favor this one because of personal preferences. Each merits, in my opinion, equal value, and any of the three will give you the knowledge necessary to develop a work breakdown structure.
Elegant in its simplicityReview Date: 2006-07-31
Most of the critical concepts in PM are really pretty basic, and most projects and PM texts fail on understanding and executing on those basic concepts. This book is very clear and succinct on the basics of WBS.
I very much admire Haugan's approach. I expect my copy will be around for a long time, marked-up, with yellow sticky-notes protruding out.

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If I Knew Then what I learned from The Empowered Investor.Review Date: 2002-09-15
I don't need a thousand words to say "Read The Empowered Investor or you are on the way to financial [ruin], period".
This expose' has been smeared by stockbrokers and their employers ever since it was published in 1998. Everything that you have only recently read about [recent "Wall Street" issues] is in TEI.
...
TEI is hard to find but it is in most libraries.
When you have read just the first two chapters you will also want to spread the word.
I plan to recover all of my losses with interest and will never trust the securities firms, brokers or their paid for research departments again.
TEI has taught me how to keep my recovered loss.
K. L. Yorlik, Chicago, IL.
The Empowered InvestorReview Date: 2003-05-13
He knew that this had been going on for years and that there was no way to stop it...ever.
The faster that investors get to this book the faster they will stop hemmoraging their assets into the financial suicide that the brokerage firms have set up for their customers.
Since the General accounting Office reported that only 0ne percent of all investors know that they can recover their losses, the firms translate that they have a 99% chance of continueing to get away with their fraud.
The Empowered Investor levels the Wall Street playing field for every investor.
Like every other reader I wish that I had read TEI a few years ago when Wall Street had only taken away about one half of my life's savings.
Wall Street has been trashing TEI since its publishing date.
Dearbrn the Publisher caught hell from the securities industry because they provide so many text books and testing material for stockbrokers. TEI is absolutely must reading for the survival of all investors.
If I Knew Then what I learned from The Empowered Investor.Review Date: 2002-09-15
The Investor's Bill of Rights led me to the path of how to recover my losses. That's where I am now.
I don't need a thousand words to say "Read The Empowered Investor or you are on the way to financial suicide, period".
This expose' has been smeared by stockbrokers and their employers ever since it was published in 1998. Everything that you have only recently read about Enron, WorldCom and the corruption that is Wall Street, is in TEI.
How I envy those early readers.
TEI is hard to find but it is in most libraries.
When you have read just the first two chapters you will also want to spread the word.
I plan to recover all of my losses with interest and will never trust the securities firms, brokers or their paid for research departments again.
TEI has taught me how to keep my recovered loss.
K. L. Yorlik, Chicago, IL.
Recover Your Losses!Review Date: 2001-03-20
Robert E. Karoly, Author The Empowered Investor
I purchased The Empowered Investor, in late 1998, just after its initial publication. Unfortunately, I was so busy that my reading time became nonexistent. I continued to follow my broker's advice during the past year and have lost thousands of dollars. That loss made me think about your book again, which I have since read. Without a doubt , had I read The Empowered Investor, when I purchased it, I would not have experienced this serious loss to me and my family. Your book specifically tells investors not to take the actions that I did take and which caused by losses. It is hard for me to tell you this but had I read The Empowered Investor early on, I would not have blindly believed my broker and the firm that he works for. I could have prevented these losses. I want your readers to know how important it is to read your book, before they make their next investment. Every investor, I hope, can benefit from this terrible investment experienced. I now keep your book as a handy reference and use it whenever I hear a broker say one of those "red flag" words or phrases that you warn your readers about. Investors need more books to guard them against the pressures of some unethical stockbrokers. I will not make those mistakes again. Thank you for The Empowered Investor. I now plan to recover my losses through arbitration. Sincerely,
W. Mattek FL
Investor's Bill of RightsReview Date: 1998-02-05
Related Subjects: Options Humor Brokerages Quotes Retirement Planning Money Managers Games Women and Investing Real Estate Technical Analysis Day Trading Investment Models Payment Associations News and Media Mutual Funds Socially Responsible Investment Guides Resources Stocks and Bonds Commodities, Futures
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