Business Books

Great book on sales .Gives many examples from the pro's.Be warned,this is a great book.

With over 50 contributing Experts to this book you can't go wrong.

There is so much to be learned it is incredible.

Each leason is short and easy to read. You could take each leason in the book and apply it immediately with out any added cost.

I also had the pleasure of interviewing over 30 of the authors from The Masters of Sales book and if you would like the mp3 audio's for free Register at [...] and under the referred by section put MastersOfSales and we will email you the links to download the MP3's

Thanks Ivan and Don for such a Masterful Book.

Masters of Sales. Secrets from top sales professionals that will transform you into a world class salesman. Ivan R. Misner & Don Morgan. 2007. ISBN 1599181290. This book needs to be on every sales persons shelf beside the phone. Its been quite a while since I have found so many great sales ideas form so many to notch sales people in one volume. There is knowledge here that will benefit newbies right through to old sales dogs. Of course if you are content to not be among the top 10 % of producers among sales people who also are the most voracious readers, then you lose nothing by ignoring this book. Your loss is your competitors gain. Buy it, read it, use the advice and read it again. Yes I liked this book. Its everything that Google library says it is below:

Sold! The magic word. The holy grail. Why are some salespeople remarkably successful, while others make call after call with no results? How do some turn any no into a yes, while others can't even get their foot in the door? For the first time, more than 80 of the most successful salespeople in the world have come together to reveal their secrets to success. You'll learn what makes these outstanding sellers true masters of their craft-and how you can adapt the masters' tactics for your own. Learn Martha Stewart's secrets to promoting yourself as an expert. Discover the 11 key questions to ask from Harvey McKay. Get Anthony Parinello's advice on selling to CEOs. Be trained in guerrilla tactics for direct selling from Jay Conrad Levinson. Find out Brian Tracy's secrets on the psychology of selling. Bursting with valuable advice from Jack Canfield, Anthony Robbins, Keith Ferrazzi, Tom Hopkins, Al Lautenslager and more than 70 other masters of the art of selling, this exclusive compilation of the best sales strategies ever known puts you on the fast track to sales success.

Ivan R. Misner and Don Morgan have co-authored several books, including Masters of Success as well as this one in which 73 "masters of sales" share their secrets. What soon became obvious to me as I worked my way through this book is that I was exploring a paradox: peak performers in sales share much in common (persistence, rigorous preparation, a positive mental attitude, sharp focus, a high energy level, people skills, a thick skin, etc.) and yet each possesses a unique "something" that cannot be duplicated, or even quantified with any precision. Bill George calls it a person's "true north, the internal compass that guides you as a human being at your deepest level. It is your orienting point - your fixed point in a spinning world - that helps you stay on track as a leader. Your True North is based on what is most important to you in terms of your most cherished values, your passions and motivations, the sources of satisfaction in your life. Just as a compass points toward a magnetic field, your True North pulls you toward the purpose of your leadership."

The subtitle of this book at least implies that by learning various secrets from top sales professionals, the reader will be transformed into "a world class salesperson." That is, of course, nonsense and Misner and Morgan presumably know better. What their book offers, rather, is a rare opportunity to share insights from dozens of successful people, conveniently assembled within in a single source and presented sequentially in eleven chapters, each of which assigned a central theme. For example, "The Master of Sales Attitude: Aligning Your Inner Self with Your Outside Personal Image" in the first chapter and "Closing the Customer: It's in the WOW Factor" in the final chapter.

Most of the contributors were unfamiliar to me but I greatly appreciate what they shared. Of course, Misner and Morgan include essays by "the usual suspects" such as Jay Conrad Levinson, Zig Ziglar, Brian Tracy, Anthony Robbins, and Harvey Mackay. There are at least two reasons why all of them are generally considered "super stars" in sales: first, they sell lots of their own stuff (i.e. books, CDs and DVDs, seminars and workshops); also, they have successfully trained thousands of others (who bought their stuff) to sell whatever their respective companies offer. But again I wish to stress that Zig Ziglar, for example, does not clone himself. His objective is to inform but also to ignite those with whom he has contact, directly in person or indirectly via his books and tapes. He urges those in sales to master basic skills, of course, but constantly stresses the importance of formulating or adopting strategies and tactics that are most appropriate to their own needs and interests. In "Sales 101: What Every Sales Professional Needs to Know" (Pages 15-19), Ziglar makes several basic points of indisputable validity - citing ten highly desirable habits that he has found to be "extremely useful" in all aspects of his life -- but this advice will be of little (if any value) unless and until another person grasps, indeed embraces its meaning and significance, then applies effectively what she or he has learned from Ziglar. The same is true of advice offered by other successful men and women who, like those who contributed to this book, share the lessons they have learned, especially from their failures.

My guess (only a guess) is that this book will be of greatest value if the Contents section is checked out first so that each reader can then determine which themes - and which selections clustered with each theme - are of greatest interest. (Caveat: It would be a mistake to ignore contributions by those who are unfamiliar.) I presume to suggest that there are three basic questions that each person in sales must be well-prepared to answer when in contact with a prospective buyer. The first two pose no significant challenges (or at least shouldn't) but success or failure almost always depends on the response to the third. Here they are:

Explicit: Who are you?
Implicit: Are you honest? Do you know what you're talking about? Have you made an effort to understand my business? Will you protect my best interests? Are you and your organization reliable? Can I trust you?

Explicit: What do you do?
Implicit: Which specific products and services do you offer that I need? Can you answer my questions? Can you help solve my problems? Will you "go the extra mile" when that is necessary?

Explicit: Why should I care?
Implicit: What differentiates you from other sales people? What differentiates your products and services from what competitors offer? What unique value-added benefits do you offer? Will doing business with you strengthen my own customer relationships?

Credit Misner and Morton with carefully selecting and then brilliantly presenting a wealth of material that can help to answer both explicit and implicit questions such as these.

Those who share my high regard for this book are urged to check out the aforementioned Masters of Success also co-edited by Misner and Morgan as well as two books by Tom Butler-Bowdon: 50 Success Classics and 50 Self-Help Classics.

All this book is, is just a book full of "articles" from sales trainers.
It sounds , at least on paper, like a great idea but, the book is all over the place and needs some editing work.

If you have a library of sales books, this book just takes some paragraphs or articles from different authors and put it into a confusing book.

Like I said, If you have a library of sales material, the book really won't hold your interest.

I loved this book. It's really easy to incorporate into every day use. see the vision, create a plan, execute! I loved it it made something that I thought as being hard seem so simple, I have learned so much from this book and I know that I will continue to use it in the future as I start to focus on creating my vision...a reality!

J

Whether you are in a management position with a large company or a company with just a handful of empolyees then Moving From Vision to Reality is the book for you.
Mr. Rayan cuts to the facts and gives prime examples of what constitutes a good leader.
If you have personal goals this book will guide you to fulfill your vision.
Follow the steps outlined and stick to them. You will get there.
This book is compact enough to take with you so you can refer to it time and time again.

Lia Soetje
VP Sales
Resiligence Inc.

This book is great for every level of leadership or managment. I would highly recomend this to anyone that is considering a carrer in a leadership role.

I love this book! After reading I was able to write down the plan for my vision or a dream for my community. You bet you will be hearing from me how it worked. Thank you Cyril for writing this book. Practical and easy to follow for Kingdom business.

The book Moving from Vision to Reality by Cyril Rayan is a clear, concise and easy to read. Through the book, Cyril addresses seven foundational steps for vision. He crafts an informative and compelling narrative explaining the requirements of moving vision from the conceptional phase to a concrete of state of being. What I like most is that Cyril's worldview is unmistakable and unapologetic as he acknowledges an oft-ignored factor of human growth: the role of spirituality in the quest to become kind of leader that is both authentic and holistic.

This was so helpful to me and my band. A lot of tips and advices which were very useful when we first arrived in the jungle called the music business. A great book with a lot of useful information for new artists and also for people who were in the music business for a long time.

Seeing all of these reviews for this is breathtaking. I myself have nothing but good stuff to say about this bundle. This bundle encouraged me to start out on my own- and I haven't looked back since! This is a great bargain and great resource for us newbies!

This is such a great bargain for us professionals out there. This bundle teaches you from the ground up how to survive, and turn a profit in this cuthroat business. I cannot say enough good stuff about this bundle- but don't take my word for it. Get your copy today, before your competitors do!

I found 4 reviews out of the 23 that didn't look like there were planted. Mind you, the 4 reviews that look legit were very positive, so it may be a good product. Still...I can't recommend buying it if these are the tactics used to sell it.

Okay, First I would like to point out that I have not seen or read this product yet. I hope that it is everything that the other customer reviews claim. After reading through them, though, something seemed a bit off. EVERY review was 5 stars. Not a single review even mentioned a flaw or an area that they wish had or hadn't been addressed. I then checked the other reviews posted by all the reviewers. With the exception of the first two, the other twenty had not posted any other reviews on anything else. I looked at the dates of the posted reviews, almost all of them are clustered VERY closely. I may be wrong, but I believe that someone is trying to overinflate this CD / Book. I don't know if it is someone who just loves it so much that they are misguidedly trying to help out, or if it being done directly by the person / people behind the book. If the latter is the case, how can I trust anything from such a dishonest shyster? If the former, then the author should see if Amazon can help legitimize or remove the reviews. This is 11-24-06. It will be interesting to see if the other reviewers all of a sudden start reviewing other titles in order to help seemingly legitimize their claims. I really want this product to be as good as it sounds. I would buy it in a heartbeat if this were true. I am left in a bit of a quandry, however. I apologize deeply to Ty if my conjecture is incorrect, and this review in any way hurts your sales. That is not my intention. I just loathe con artists. I have also tried to research Ty Cohen. He seems to me not to have much impressive in his resume' other than the fact that he has sold a lot of how-to courses. If he has impressive, verifiable, big name credits, by all means, somebody post them. I would really like to know what they are.

For some reason that I'm not exactly clear on, I really don't find biographies or autobiographies to be that interesting. That doesn't mean that there aren't any interesting people out there; there are. For some reason I just don't find reading about other people to be that interesting. This book is an exception.

It is actually two books, not one: My Life in Advertising and Scientific Advertising. The first is the autobiography. The second is Hopkins' tips and strategies for getting the most out of your advertising and marketing efforts.

For once I actually enjoyed reading a biography. I think the reason is that Hopkins doesn't spend a whole lot of time talking about his life. He does talk about his life, he just doesn't spend much time on it and what he actually does say is interesting. Something else that made his biography interesting is that he actually talks about different advertising campaigns he did and how he made them successful.

In other words, he doesn't make that fatal mistake that most autobiographies make: he doesn't go on and on about himself until you are bored to pieces.

The second book is Scientific Advertising, and this is the most important classic in the field of advertising and copywriting. This book is so important to anyone that writes copy that legendary copywriter David Ogilvy says you need to read it at least seven times.

Many of the techniques outlined in this book that copywriters use today are techniques that Hopkins invented. Hopkins covers all of the most important elements of writing your copy, including headlines, art, and telling a story within your copy. He also shows you how to test your campaigns so that you don't waste your money on campaigns that don't work.

Whether you are a copywriter or a business person who wants to get more from your advertising efforts, this book is a classic and a must read for getting more from your advertising efforts.

This book is easy to read and is very informative. It is a must read.

Claude C. Hopkins (1866-1932) was a pioneer in the advertising industry. This volume consists of his two books: Scientific Advertising written in 1923, and My Life in Advertising written in 1927. NBC and CBS were founded around the time of Hopkins' retirement, so his work predated the broadcasting era. The media of his time were newspapers, magazines, and direct mail.

"Salesmanship-in-print is exactly the same as salesmanship-in-person." If the purpose of advertising is to sell, then its effectiveness can be measured by resulting sales volume. Hopkins tested ads on a small scale before risking money on a large-scale campaign. He also compared results using different headlines in order to discover the best performing approach.

"Never seek to amuse. That is not the purpose of advertising." Hopkins would likely be disturbed by a great deal of modern advertising where creativity overshadows salesmanship.

Hopkins used free trials to successfully penetrate markets, but he felt the word "free" cheapens a product. Instead he would say, "We will buy your first package." He did not find it effective to give away samples to people who did not request them.

"Some say, be very brief... That would be an unthinkable handicap... Every ad. in my opinion, should tell a complete story. It should include every facet and argument found to be valuable. Most people I figure, read a story once, as they do a news item. I know of no reason why they should read it again."

Scientific Advertising consists of 21 short chapters:

Ch1: How advertising laws are established
Ch2: Just salesmanship
Ch3: Offer service
Ch4: Mail order advertising - what it teaches
Ch5: Headlines
Ch6: Psychology
Ch7: Being specific
Ch8: Tell your full story
Ch9: Art in advertising
Ch10: Things too costly
Ch11: Information
Ch12: Strategy
Ch13: Use of samples
Ch14: Getting distribution
Ch15: Test campaigns
Ch16: Leaning on dealers
Ch17: Individuality
Ch18: Negative advertising
Ch19: Letter Writing
Ch20: A name that helps
Ch21: Good business

The vocabulary sounds surprisingly modern, with a few exceptions here and there, such as dilatory, folly, palaver, rudiments, and trifle. The prices (one cent postage stamp) and car brands (Chalmers, Hudson, Mitchell, Overland, Reo, Studebaker) add a bit of early twentieth century flavor.

Scientific Advertising (100 pages) may be purchased as a standalone volume. The autobiography (200 pages) adds additional context through stories about various campaigns.

With today's trend towards data-driven decisions and increased scrutiny of marketing budgets, this 85-year-old book is surprisingly relevant. While some of the techniques from Hopkins' time may no longer be effective, the fundamental message of Scientific Advertising is timeless.

This book is a must read for anyone in advertising.

There are real life case studies and little bits of advertising wisdom throughout this book.

There are two very valuable books here.

These books were first published over 80 years ago. But that does not in any way mean they are less important today than they were when first written. The fact that they have withstood the test of time and are still considered highly valuable works today validates the importance of the message.

The third paragraph of Scientific Advertising gives a preview of the lessons to be learned. "Therefore this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers." They are both based on well proven facts.

Both books contain very valuable lessons learned by Claude Hopkins during his amazing career in advertising. He gives a very solid philosophy of advertising and then backs it with many actual examples of advertising in action.

If your business conducts any form of advertising, you would do well to read these two books. As Hopkins points out, "The only purpose of advertising is to make sales. Treat it as a salesman. Force it to justify itself."

A recurring theme of both books is all advertising must have a means to measure the results. "In no other way can real service reveal its advantage. Doing anything blindly is folly."

Most businessmen today believe they know their market. Hopkins has some strong words for those who rely on their opinion rather than testing the market. He says, "Sometimes those who judge the world by themselves, succeeded. Four times in five they failed. I know of nothing more ridiculous than gray-haired boards of directors deciding on what housewives want." "Only the obstinate bone-headed, will venture far on personal opinion."

Claude gives some great lessons in selling. "And every effort to sell creates corresponding resistance." Don't engage in selling. Interest those people who want what you have. Clearly show them the benefits of your product. But don't try to sell them. It will backfire. "Changing people's habits is very expensive." "People will do much to cure a trouble, but in general do little to prevent it." So don't try to sell prevention. Sell the cure.

There is some overlap between the two books. Some examples are cited in both books. But it is very interesting reading, learning how Puffed Wheat and Puffed Rice were marketed. There are countless other examples of how appropriate marketing created demand and distribution.

It is easy to say that times have changes and what worked in the early 1900's will not work today. There is no doubt that a lot has changed. But not basic human behavior. So the principles are still the same. Your job is to learn the principles and figure out how to apply them to your product or service.

The two greatest lessons from these books are to measure your return and to get rid of your own opinion about what the customer wants. Learn to ask them. Find out what they want. Trying to sell what you think the market wants can be very costly.

Delightful and easy to read. Full of knowledge you can put to use in your business right away.

Russ really has the ability to not only do but also to concisely and clearly make known what actions to take and not take while building a network marketing organizaton.

Anyone who reads and applies these steps should surely experience success.

This is not a feel good book, motivational book, or a book on self improvement. This a book of facts and information, valuable facts and information, that if learned and applied will enable the reader to reach their fianacial goals. Outstanding! It is a must have for anyone wishing to gain have control of where they are going!

I have never been so impressed with a networking 'hands-on' book as I am with "Network your way to Millions" by Russ Paley. In my 14 years as a network marketing trainer I have had the honor of prospecting and helping such greats as Richard Kall, an icon in the industry. Russ has captured the true deliverence for the beginner as well as the seasoned professional in his long overdue masterpiece. Paul Kupetsky aka The Midas Muffler Man.

THIS BOOK MAKES MY FRIEND CRAZZZY ABOUT MELALEUCA. HE IS A GREAT PERSON AND BELIEVES WITH ALL HIS HEART IN MELALEUCA. I THINK THAT IT IS A GREAT COMPANY AND I WOULD SUGGEST YOU TO INVEST IN ITS PRODUCTS HIS NAME IS ROBERTO ZUNIGA HIS TELEPHONE NUMBER IS 1 631 816 4690 HE WORKS WITH THIS BEST SELLING AUTHOR. GIVE IT A GO AND TRY THIS AMAZING AND UNIQUE CONCEPT.

RUSS GIVES STEP BY STEP INSIGHTN ON THE BUILDING OF A NETWORKING BUSINESS. A MUST FOR ALL LEADERS

A must-read for anyone who wants to change careers, discover their passion, and find meaningful work.

This book is definitely one of the best in this subject category - self-help to get your life and career in focus. I've read many books similar to this; books that try to help you define your interests and career path, but none have been as well written and easy to understand as Now What? The book is geared towards those of us who might struggle with finding "IT" - that career or life direction that we want to take. Through a series of helpful exercises, Fortgang helps you get to the heart of your desires and uncover some of your interests. I was really surprised by what I discovered about myself through this book and would definitely encourage others who are "lost" to read it. The exercises are particularly useful, and the book was very readable and encouraging. Did I find "IT" through the reading of this book? Well, no. But, I did help gain clarity about separating interests and hobbies and that, for me, was a big issue. The only thing that seems unreasonable is the 90 day period of time; you'll want to read the book much faster and will likely find yourself finished long before 90 days has passed. That was the only problem with the book, placing a time frame on it. Otherwise, it was really helpful.

I am a professional life coach and my primary focus is on life purpose and career. "Now What? 90 Days to a New Life Direction" is one the best tools out there for those seeking to find heart and meaning in their lives and work. I have been so impressed with the book that I have recommended it to clients ever since it first came out in hardback. This new paperback edition has even more valuable additions and I continue to recommend it highly.

I have been so impressed with the body of the author's work that I underwent specialized training with her to become an authorized Life Blueprint® Facilitator, coaching individuals and groups through the step-by-step NOW WHAT?(tm) program of intuitively guided questioning, exploration, and action designed to create the foundation for a more fulfilling life.

With or without a coach, this book will help guide you to finding your own "Life Blueprint" and a life of greater meaning, purpose and joy. This is a tremendous gift not only to you, but to the world!

From John Howard Prin, author of Secret Keeping: Overcoming Hidden Habits and Addictions

For many people, living an authentic life is hardly more than a dream. This book shows how such dreams can come true.

The author has lived what she teaches. In clear, lucid prose, Ms. Fortgang walks the reader through the maze of fears and challenges of making vital changes in one's life to the rewards and benefits that make it all worthwhile. With dashes of humor and sound encouragement, her advice confronts the internal limits we often impose on ourselves and helps the reader define a purpose that's organic and true to each individual. Her wide array of examples illustrates unique ways her clients are living out their various Life Blueprints according to her 90-day process.

As a counselor who guides numerous people to make life-changing decisions to overcome their addictions and discover the blessings of sobriety, I will not hesitate to recommend this user-friendly handbook to every sincere seeker. Well done on every level!

Many of the examples the author used were of people who already had more than most people do (money, education, connections, high paying salaries that they are just tired of).

Check out Claire on page 11. She lives in London, wants a second home, is planning a weekend trip to the South of France, has a great job and benefits. Has a nice husband and home. What is her problem? Maybe she needs a shrink to figure out what her unhappiness really stems from but that's another book.

The author should have used cases concerning more ordinary folk. She seemed to be appealing to upper class, globe trotting, burnt out executives who are whining because they feel they are missing out on something. Maybe that cute little pony they didn't get as a child.

Claire...try yoga, buy a pony....get a grip.

When I bought this book, I hope to discover some facts about piano making and I am happy with the purchase. This is a good book for everyone because is the point of view of a writer and is the general view just like everyone who isn't in the piano world just piano technicians, piano teachers, buyers,dealers; is great for pianists, musicians and all the people who wants to know how is the making of a piano for one of the greatest piano makers, isn't a technical book, have historical facts in the way of anecdotic, humorous, and some factory language.

Steinway pianos are my favorite. Being that I am a professional country/blues pianist, if I can't play a Steinway, I would rather not play! James Barron wrote an historical account of the making of a Steinway. The piano is still made the way they started since the 1800's. No assembly line, no plastic parts, and no artificial wood. They are constructed by hand and skilled craftsmanship.

Why buy a $400.00 piano made in China? That is an insult not only to beginning and professional pianists, but an insult to the piano itself. In 2000, the piano celebrated it's 300th anniversary. Piano is the most famous house hold instrument.

This book is enjoyable, and educational even to those who do not play, but love to hear the glorious 88 keys hitting the strings. The harpsichord was a for runner of the piano. The difference was, you may beat the keys as hard as you can, but you still only received one level of sound. Strings were plucked, and the piano was made for the hammers to hit the strings. The harder you played, the louder a piano sounded. The piano changed the history of the world. I think two of the greatest pianist is Floyd Cramer, and Roger Williams.

Steinway takes you deep into the heart of their factory, and shows you how a piano is meant to be built and played. The history is fascinating.

K-0862 became a living...feeling...emotional entity by the end of this book........A very very original idea (to breath life into this piano) and well written. Actually EXTREMELY WELL WRITTEN book...My NEW favorite among all books...right up there with OVER THE EDGE OF THE WORLD......... The two most enjoyable....... educational........ books I have ever read!!!!!! KUDOS!!!!!!! I hated when i got to the end of this one!!!!!!

I took my copy of "Piano: The Making of a Steinway Concert Grand" to the beach with me. I read it in 4 days! Mr. Barron infuses a wealth of information into a wonderful story about this piano,and oh so much more. Before you know it K-0862 is a character you care about. I cannot imagine anyone not finding something to love about this book!!! Masterfully written!

Excellently and diligently written, this little book tells the story of one Steinway concert grand piano from conception to adolescence. Barron loves the piano, respects the Company, and is dilgent in showing the evolution of Steinway, as well as the creation of one, new opus - a 9 foot concert piano. Barron introduces us to the barons of Steinway and the individual craftsmen who hand make these excellent instruments. To me, the quality and individual character of each Steinway piano are no longer a mystery.

Each time I play my own small grand piano (a quality A B Chase, close replica of the Steinway model S), I think of the efforts that went into it. Unlike Yamahas and such, the Steinway is an almost hand-built piano from a Company which has never relented in its determination to produce the best.

The book also explains why age is not all that becoming in the tonal life of a piano. The instrument has a birth, a development, and an aging process which are measured in tonal character progress, not just years. The aged Steiway seems a time integral of all that has come before - including hundred year old designs and techniques, and all the way up to its last tuning.

If you think a piano is a piano, is a piano, Barron's book will change your outlook.

"A Practical guide to Affiliate Marketing" is exactly what the title says. It is a great resource and reference for everybody who is interested in affiliate marketing. It gives answers to almost all questions every merchant wants to ask before launching affiliate program. The book is easy to read and easy to follow. There are many real life examples and valuable tips both for merchants and affiliate managers. The author Evgenii "Geno" Prussakov is one of the most respected and successful affiliate managers in affiliate marketing world. I think the book definitely deserves 5 star rating.

I humbly believe in the adage that says "You don't know what you don't know". This was definitely true about Affiliate Marketing. There's so much jargon and tech-speak to wade through when trying to learn about this industry. Then I read Mr. Prussakov's book and was amazed at how clearly and simply it outlined what I needed to know to get a handle on the power of affiliate marketing. It was a real eye-opener, and allowed me to pursue techniques that have made a real difference in my business. I highly recommend the book as a basic resource for anyone looking to understand affiliate marketing.

Unlike most of the books on Amazon I found Geno's to be an extremely efficient read. Most of the books on this subject are filled with "fluffs" and long run on's of success stories. It was very refreshing to finally read a book by someone who approaches Online Marketing and Management from more of a "This is the exact science" standpoint while still keeping the book enjoyable and not dense at all.

I recommend this book to anyone interested in Affiliate Marketing or for the Affiliate who is curious as to how Affiliate Managers think and act.

Great work
-Cyrus Massoumi

I needed to learn about Affiliate Marketing very quickly, and Geno's book provided an excellent introduction to the subject. Almost everything I think I needed to know is covered in this book, and the Q&A format of the first section makes it a very easy read.

The format is logical, each section well-written, and all of this is obviously based on real-world experience from an expert. Geno covers the material from both an affiliate manager and affiliate perspective, which was super-helpful, and even provides some of his actual contracts and affiliate agreements in the book - excellent resources for putting together your own agreements.

I highly recommend this book for anyone that is interested in Affiliate Marketing.

Evgenii Russakov's book was a phenomenal read. I have a Bachelor's and MBA in Marketing and up till now, I had not come across a book that was as useful, clear and all encompassing than this book. Although, I've read tons of books on Marketing, it was my first book/introduction to Affiliate Marketing. As a new Affiliate Manager I wasn't sure what to expect, but this book not only gave me a great perspective on the fundamentals of Affiliate Marketing, but it actually convinced me that Affiliate Marketing is what I want to do.

Aside from being easy, and I would go as far as saying "fun" to read (as fun as you can get while still learning something productive), Geno has an amazing writing style that radiates sincerity. I was also drawn by his positive "good guy", yet, realistic perspective. Geno does a good job of giving the perspective of an Affiliate Manager as well as the Merchant. I definitely recommend this book for new Affiliate Managers & Merchants trying to get a good understanding of Affiliate Management in a short period of time, as well as keeping this as a handy reference for experienced Affiliate Managers & Merchants. I will be reading this a second time, since I'm sure I will catch something I might have missed the first time. I wonder if there are other books by the same author?

This is such a great read! The tools given were very useful and easy to implement. I definitely recommend this.

Proactive Sales Management shows sales managers how to effectively manage their sales force, motivate the sales team, effectively coach and counsel the sales organization, reduce reports to one sheet of paper and 10 minutes a week and forecast more confidently. A must read for any serious manager who is planning to boost sales and performance.

Many sales managers I know are some of the hardest working people on earth. They don't have time to read theory and work over months or years to apply it.

This book gives a good, practical approach which can be used immediately - invaluable to newly promoted sales managers or veterans. It's the type of book which lets you read a chapter at lunch then use the idea that afternoon!

Miller's approach offers insight and forthright advice on the keys to success in managing sales people.

Has chapters for the entire Sales Manager life cycle, from vision/culture to interviewing/hiring, to corrective action. Very basic and rudimentary rather than theoretical such as you'd find in sales management course texts. Maybe this is all that's necessary to gain the big picture rather than dealing with various minutia.

'ProActive Sales Management' is packed with practical tools for business executives to drive sales organization in a proactive manner. Miller has coherently illustrated how these tools fit together & help sales organizations to achieve the mission of proactively capture business opportunities; more importantly, he also shows managers how to gain better control of their life while achieving business goals.

Being a fan of PBS TV. I enjoy British comedy(Laurie and Fry) in the Wooster and Jeeves series. The P.G. Wodehouse books are 'spot on', I say. I find myself reading the novels in the speech pattern that Laurie and Fry use in the tv series. Mr. Wodehouse uses words that I have never seen before, causing me to keep a dictionary handy.

RHJ is certainly the best Wodehouse novel although some of the Mulliner, Golf, and Ukridge short stories may score higher if you're giving points for brevity ("pound for pound" funnyness). On the other hand, maybe not. Every line of RHJ is funny and beautiful as well. Yes, as another reviewer said, it's easy to read, but it also rewards rereading many times. Like Mozart, it's quite a bit more complicated than it sounds at first.

SPOILER ALERT: Do not read further until you have read the book!

Question to consider AFTER reading: is Bertie a Christ-figure? He does, after all, redeem the story's universe through his suffering. Which is caused by (apparent) betrayal. And, to which he is more-or-less legitimately condemned for stirring up the community. If yes, how many Passion-analogues can get away with having the Christ-figure be the first-person narrator? How many succeed this well at getting the reader to identify with him? Not many. As I said, I think this piece may be deeper than it appears.

If there's one thing Bertie Wooster should never do, it's make elaborate plans to bring estranged lovebirds back together.

And he demonstrates just why in the second full-length Jeeves novel, a screwball disaster saga that sees Bertie confidently trying to fix people's lives. Of course, things go horribly wrong, and Wodehouse's arch, nutty look at what happens next is an absolute gem.

When Aunt Dahlia summons him to Brinkley Court for a prizegiving, Bertie sends his newt-fancying friend Gussie instead -- especially since Gussie is enamoured of a girl staying there, the soppy Madeleine Bassett. But when Bertie hears that his cousin Angela has broken off her engagement to Tuppy Glossop -- and his aunt is in need of money -- he rushes down to assist all his relatives and pals by advising them to feign such sorrow that they're unable to eat.

Unfortunately his plan falls through, and they manages to enrage the cook Anatole to the point where he storms out. Even worse, the prize-giving is a disaster and the wrong people end up engaged -- and pursued by homicidally angry exes. Only Jeeves' formidable brain can somehow save the day -- and Bertie's behind.

P.G. Wodehouse made a pretty good living off of spoofing the upper crust of England, and the subtlely intlligent servants who bail them out. "Right Ho Jeeves" is a prime example of his writing -- some small mistakes rapidly balloon out into a crazy tangled mess, which only an intelligent manservant can rescue Bertie from.

Much of the book's charm comes from its complex plot and series of disasters (such as Tuppy's homicidal rampage). And as usual, poor Bertie finds himself the object of young ladies' affections -- in this case, the appallingly goofy Madeleine thinks he's madly in love with her, when she's not rambling about fairies and bunnies. If there's a flaw, it's that Jeeves' final solution is a bit limp.

But Wodehouse's writing is what really makes the book timeless. It's arch and wry, whether he's describing basic actions ("He leaped like a lamb in springtime"), or goofy dialogue ("But if you were a male newt, Madeline Bassett wouldn't look at you. Not with the eye of love, I mean").

Jeeves and Bertie are the perfect comic team -- Bertie is proud, goofy, and not terribly bright, while the quiet Jeeves is a towering intellect with wry wit. And they're backed by a colourful, small cast of nutty aristocrats, schoolboys, sharp-tongued aunts and cousins, newt-fancying fish-faced men, and a girl who talks about how "every time a fairy sheds a tear, a wee bitty star is born." Yech.

"Right Ho Jeeves" is a hilarious, tangled farce of love, money, jealousy, dinner jackets and the mating rituals of newts. Absolutely priceless, from start to finish.

"Right Ho Jeeves" was first published in 1934 in the UK, though was first published in the US under the name "Brinkley Court". The book is set in England and features Wodehouse's best known creations : Bertie Wooster and his valet, Jeeves. Bertie is the book's wealthy, good-natured and rather dim narrator. He's a member of the "idle rich" and, rather than having to work for a living, lives off an allowance provided by his uncle. He spends much of his time in the bar-room of the Drones Club, is fond of the occasional wager and has an appalling dress sense. Luckily, Bertie has Jeeves, to look after him. Without Jeeves, Bertie's life would be a mess : he makes an excellent hangover cure, his bets usually win and is intelligent enough to rescue Bertie from nearly any situation. He disapproves of Bertie's more garish items of clothing, and will - occasionally - take it upon himself to deal with the offending item.

The book opens with Bertie's return from Cannes, having spent two months on holiday with his Aunt Dahlia, his cousin Angela and Madeline Basset - Angela's best friend. Arriving back at his flat, Bertie is surprised to learn that Gussie Fink-Nottle has been a frequent caller in his absence. Gussie, an old school-friend of Bertie's, is something of a reclusive character : he doesn't drink, looks rather like a fish, prefers country life to the city and is a noted newt-fancier. Gussie has apparently fallen in love, and has - wisely - taken to visiting Jeeves for his advice on how to win the young lady's heart. However, following a disagreement with Jeeves about a white mess jacket purchased in Cannes, Bertie decides to take over Gussie's case.

By sheer coincidence, the object of Gussie's desires is none other than Madeline Basset - who, after the trip to Cannes, has returned to Brinkley Court (Aunt Dahlia's stately home). Bertie sends Gussie off to the stately home in question - though his motives aren't entirely noble. As well as spending time with Madeline, Gussie will also be delivering a speech at the local grammar school's prizegiving day - a job Aunt Dahlia had intended for Bertie. However, when word comes through that Angela has brokern off her engagement with Tuppy Glossop, Bertie and Jeeves race off to the countryside to offer their support. Naturally, Bertie's attempts to ease smooth things over land everyone in a great deal of bother.

A very easy and enjoyable read.

got the blues? melancholia got you in its grip? the prospect of death got you down? jeeves to the rescue! nothing like a good wodehouse read to cheer one up. problem is, the man wrote just short of a million books, and not all of them are good. so where to start? right here, with this book. of all the wodehouse books i've read, this is my favorite, the most consistently entertaining. just what the doctor ordered to smash you in the funny bone and get a smile going on the old face.