Business Books

Several years ago, I was privileged to work with a COO who provided this book to all leaders as a textbook for change. And indeed the hospital did change as we focused on the Five Pillars (People, Service, Finance, Quality, Growth). We saw huge gains in employee satisfaction as we became more intentional in our interactions with staff. We enlisted staff-based teams to rebuild our culture around service. What a joy to belong to an organization that had aligned itself with its mission! I was blessed to be able to carry many of the things I learned to my next leadership opportunity where, again, a dramatic move toward increased employee satisfaction and service excellence changed the flavor and function of the organization. Find this book now! Get another copy for a forward thinking leader in your organization, maybe even your boss! Excellence doesn't just happen. It's a plan and a choice.

While this is stuff quality companies have been doing for years, it always seems healthcare is behind in quality leadership. Healthcare spends lots of money training its healthcare workers to do their job, but very little on training its leaders. This books is the standard that should be happening in healthcare!

Quint captures the passion of our work in healthcare very effectively. HE is a easy to follow step by step read on how to transform an organization into a high performing "culture." The use of story telling keeps you engaged and the principles/tactics are excellent.
The book helps to recommit to purpose and worthwhile work. Thank you Quint!

Hardwiring Excellence does more than give great tools for healthcare leadership and management it helps save lives. The tools that are shared inspire healthcare workers and leaders to strive to be the best they can be. By extension the information contained in this book helps them to be more efficient which in turn enables those of us who make healthcare our career to focus on our patients. When we are able to do that we are able to focus on safety and ensuring good communication. This saves lives. When I first read this book I was a nursing manager. I came to work the next morning inspired and fired-up to make a difference for my staff and patients. My copy is dog-eared from being read so many times. This is truly a must have book for all in healthcare. Quint Studer "gets it". If you ever have the pleasure of seeing him speak you will never forget the experience.

This book is easy to read and full of strategic ideas that are applicable to any organization. I have even used some of the "Must Haves" in my family and found they improved performance! A great guide to creating a better culture and improving results.

In this uniquely informative volume, Barletta answers three separate but related questions: What makes women a worthwhile market? Why market differently to women? and How do we get beyond gender generalities to actionable tactics? In her Introduction, she lists "Eight Myths of Marketing to Women" which, during the course of her book's narrative, she convincingly repudiates. For example, #5: With women, marketing is all about relationships. "While it's true that women put more emphasis on relationships -- personal and corporate -- than men do, their purchase decisions and response to communications are affected by far more than `relationships.' From word meaning to word-of-mouth referrals, product priorities to Internet usage patterns, women differ from men in many, many marketing dimensions. And, to overlook their complexities would be to undermine the effectiveness of your company's programs." According to Barletta, there are four components of the women's market: earning power ("What's in her wallet?"), high-net worth women ("the ultimate asset-holders"), consumer spending power (the "household chief purchasing officer"), and women in business ("controlling the company checkbook").

A majority of consumers in the U.S. are women. Research indicates that online spending will increase 26% this year to $96 billion. Consumer spending accounts for two-thirds of the economy and women influence 95% and make 85% of all consumer buying decisions; moreover, the majority of corporate purchasing agents and managers are women. Female entrepreneurs account for 70% of new business start-ups. If you are still unconvinced of the upside potential of marketing to women, consider these facts:

* Between 1970 and 1990, the number of women living alone doubled from 7.3 million to 15.3 million and this pattern has continued.

* At least 55% of those online each day are women.

* By the year 2010, women will control 60% of wealth in the U.S.

* College students were responsible for $210 billion in sales in 2002 and 58% of them were female.

* Women purchase more than 50% of the cars and own more than 46% of the homes in the U.S.

* More than half of all business travelers are women.

In Part II of her book, Barletta introduces and then explains what she calls the GenderTrends™Marketing Model, a systematic and simple tool to help her readers understand, reach, and increase their share of the world's largest market -- women. The model is designed to achieve three objectives:

1. "Structure the complexities of the gender differences into an organized view of female [in italics] gender culture."

2. "Show you how gender culture interacts with each of the 12 [in italics] marketing elements [end italics] in the marketing mix."

3. "Apply the resulting insights to the four stages of the consumer's [in italics] purchase path." FYI, the four are activation through market entry, nomination of purchase options to consider, investigation and decision with regard to nominees, and finally, succession (i.e. repeat business and, hopefully, evangelistic loyalty).

Few books fully deliver on the promises stated or implied in their subtitle. Barletta's book is the commendable exception. She offers a wealth of information and an abundance of wisdom which will help decision-makers in literally any organization (regardless of size or nature) to understand, reach, and increase their share of "the world's largest market segment." This book provides just about everything you need to do precisely that. What are you waiting for?

This book could change the way you think about marketing.For some reason when i think marketing i think men, not any more. This book has some valuable insights into who spends the cash and what on, and most importantly how to get your hands on some of that money.

As a consumer group, women represent an enormous opportunity, but chances are your company is missing out on them. Author Martha Barletta says most marketers fail to capitalize on this lucrative market. They don't realize its potential or understand fundamental gender differences. As a result, their marketing fails to communicate with women, let alone persuade them. Barletta, a consultant specializing in marketing to women consumers, offers a book heavy on theory and long on detail. Except for a few examples of how ads are executed, the book lacks case studies that would bring these theories to life. Still, Barletta provides good advice on practical applications of these ideas about gender culture. She sheds light on the myths and realities of marketing to women, and provides essays by female experts in the field. What a pity that it all reads like a textbook. Given that, we target this rather educational tome as more appropriate for people who study marketing than for people who do marketing, although thoughtful marketers might still want to take a look

The book was somewhat useful, but her unprofessional pinching, whenever she could fit it in, littering her otherwise helpful work with jabs against males, left me nauseated after every reading.

Following are just a few examples:

page 23 "You realize what this means--rather than women being "Adam's rib," men are actually the derivative model!"

page 26 "Men have no such luck (or no such constraint, depending on how you look at it)..."

page 63 "Married women have a chronic condition (if you'll excuse the analogy)"

page 122 "[Women] don't buy into the competitive "game" that prevails when men are expressing divergent opinions, and because women are less likely to interrupt, hold the floor, or insist on their opinions, they simply won't volunteer as much information."

page 135 "Although I'm sure it's not true in every category, I think it's safe to say that in most categories, women are more pragmatic than men. With less interest in the one-upsmanship of novelty, less interest in the inner workings of tech-mech products, and more time pressures than men, women just want products to work easily and reliably."

page 185 "After the meeting, she said to him, 'I was interested to note that you're meeting and greeting--just not with any of the women.' His response? 'Oh, were there women there?' She laughed and said, 'Sure there were. There were 15 or 20 of them.' Apparently, something in his internal software was registering the women in the room as 'background noise.'"

page 199 "Women are marksmen, not cowboys." (women are markspeople, if anything; not marksmen; but how is that a comparison anyway? marksmen and cowboys, marksmen and cowboys.)

page 193 "A guy will talk about how good he is as a way of proving he can do a great job: 'Half of my clients are worth over a million dollars,' he'll say. Or, 'I doubled his return in six months.' They talk about achievements, drop names, and let you know where they stand in the company hierarchy. I call these 'credibility displays,' because they remind me a little of a peacock who's very proud of his tail feathers. Don't get me wrong--this is the right thing to do in male gender culture." (please tell me I'm the only man who finds this patronizing)

Do read the book though, if you can stomach all the carp. It will prove enlightening every few dozen pages.

First off, I'm a guy. I found this book had a lot of information that I never knew before. I asked a few women I knew and was suprised that their responses were identical to the information in the book. For example what they liked to see in advertisements and what they said their aspirations were, were identical to what was said in the book. Some of it made no sense to me but it made perfect sense to the women I asked.

I have to say I'm disappointed with the minor male bashing in the book. Some of her male point of views are a bit extreme, for example: "Men, on the other hand, are more likely to hold the view that people are important, but no more important or interesting than current events or new ideas in computer animation, or something more material like cars or cameras." I value my relationships and found this a bit extreme. Do all women think this?

I took off one star for her point of view on men, but other than that this is a good book. If you are marketing to women, this book will give you insight on the subject.

This book certainly covers all the bases when it comes to TV programming--but it does it in a somewhat dull textbook manner. The author strings together definitions to explain the TV business without telling many interesting stories about the business. Some of the information is not completely correct--it may be true from the author's perspective but he doesn't realize there are multiple ways that things are done in the TV business.

The book claims to be "a writer's guide" but there are only three chapters out of 26 that are truly devoted to writing. And the opening chapter trying to deify Warren Littlefield is disingenuous considering Littlefield was the author's boss! So the book is somewhat subjective and much of it comes from the writer's mediocre background, which involves working on some shows that most of us have never heard of.

It's nice to have the terms defined in one place. And this truly is one-of-a-kind, with nothing else quite like it out there. But the audience for this book will be extremely narrow--only diehard Hollywood-bound television neophytes or someone who wants to put it on the reference shelf. But it's not an easy read for the casual TV fan and some of it is already outdated less than a year after being released.

I've been at the script writing game for two years now in L.A. This is after transitioning from the world of Advertising in New York City. I wish this book had been my in-flight reading for the transcontinental trip. It sums up and adds too what I've learned from a studio job, writing classes, and reading about every other book and trade publication out there. I recommend if you're coming to the City of Angels to pursue a writing career, buckle up and buy this book. Because even though the television industry may be Godless, it just got a Bible in Small Screen, Big Picture.

Never did I imagine there would ever be a book that would change my perspective of how the entertainment industry works, but this is it. This book is THE KEY that opens the door and let's you in! Invaluable reading....the KING of all how-to industry books!

This book is right on target! Very insightful and an entertaining read. Highly recommend it for someone trying to break into the industry...or if you are just curious how things in Hollywood work!

Mr. Gervich's book should be added to the curriculum at all colleges with a Television department. Practical information for anyone interested in a career in television.

I love this book it has all the usefull details that ohter books seem to gloss over it is really usefull.

This book is an excellent resource for online booksellers, new and experienced. It contains lots of practical tips on everything from what books to buy, how to price, inventory management, where to list, packaging & shipment. Online bookselling 101!

I am new to the online bookselling business and bought several books on the subject before I found Mike's. This is by far the most thorough of them, very detailed and easy to follow.
I did have some questions for Mike and being he was so nice to put his email address in the book I contacted him, he couldn't have been more helpful and gracious!

I believe with this book as a good foundation that I will be selling books in no time.

Thanks Mike!

Of the handful of good books about online selling, this one is by far the best from a strictly business end, and the author also published a book + CD about bookkeeping for this type of business. This CD was included with my CD, however, I prefer to use Quickbooks directly.

The appendices are not as extensive as those of some others,but I think if I were to limit myself to one book about book selling, this would be the single book I would choose. What he does talk about is usually the best, however I do differ from him on some of what he says. I will not even say it here simply because I do not want competition, but it is always great to keep your eyes open to how others might be making money online, with bookselling or anything else.

I like MOSTLY what he has to say about sources to get books, but really this would depend on what kind of area you live in. For me this would mean my immediate area and also the larger general county in which I live.

I also like what he says about trying to resale remaindered books, and how it is hard to make a profit. I have watched this over and over with lots of really intellgent people, as their house start to pile up with 1000s of unsold books, not even realizing that it is obvious they are not selling them. I think it is possible to do this, but you would have to look long and hard, evaluate books thoroughly, and really know what sells.

There are some other things I disagree with, but some things the author just may left unsaid. This author does not, as far as I know, do anythig but sell books online, which is a giant plus for me.

Michael Mould has done an excellent job providing the nitty gritty details of what is involved in being an online bookseller. He has included some very helpful spreadsheets on a CD as well. In addition, he has started a website that is an excellent resource for anyone wanting to learn more about the business. I highly recommend the book!

I ordered this for an organization to which I belong. It is an easy reference for questions concerning protocol during our meetings.

I bought this book for our new Board of Directors at our Florida Condo Association. Since we are all new at this, your book has been invaluable helping us conduct our meetings "by the book". Thank you for the quick delivery and great price. Ann

As the parliamentarian for a small non-profit corporation, I found Mr. Jennings book a real time saver. Plowing through Robert's Rules of Order can be a real challenge and using Robert's Rules for Dummies is well organized and covers all of the questions I need to work with my Board and our 200+ members. I highly recommend it for novice parliamentarians.

This helped me out of a parliamentarian predicament. Easy to use. Fairly thorough.

Well worth the $$, if you need to know the rules of order for your meetings then start here!

I was pleased with my recent Amazon book purchase. The book was priced much cheaper than if purchased in the book store. In addition, the book arrived in 4 days in excellent condition!

This book reflects the life experience of a woman of color who has shattered many glass ceilings and has paved the way for others to follow. Bordas now beckons us to join her in building the inclusive and multicultural society. Her view of leadership is the missing link. For too long, leadership has been dominated by a white, male orientation. Hooray! Now women and people of color can embrace their ways of leading and understand the power of their community-centered and socially responsible styles.

Juana Bordas provides a fresh perspective on leadership by weaving the traditions of Latino, African American and Native American's together in her book. Her progressive, forward thinking views offer tools for leading a new generation of young people with an appetite for integration and inclusion. This book provides guidance for the historic times we're living.

I have two children who are growing up in Denver, Colorado which is a multicultural city. We have been fortunate that our last 3 mayors have been White, Black and Latino. Our city council became a majority female in the nineties. Salsa, Soul and Spirit challenges us to not just invite women and people of color to the table- but to make sure we embrace diversity and utilize the gifts and assets they bring. The book provides the leadership tools we need to change the way we operate so that the values, experiences and history of all people are included in the way we operate everyday. Authentic diversity can't just be business as usual with different faces and races around the table! What a great example this helps to set for our children.

If only the wisdom in this book could be transferred to the minds of the leaders of our planet. Anyone who wishes to increase understanding and harmony should read this book and become inspired enough to start making some changes in the ways we relate to each other.

This hits the nail on the head about our problems, not just talking about how the problem is manifesting in many areas but what is at the core of all mankinds situation.

The first two chapters were slow, but he really hit his stride at Chapter 3, and never looked back.
Great insights, not only of his own, but he relies heavily on others in the Body of Christ. Strom weaves them together in a comprehensive package that shows a easy to follow progression.
These are all warnings that God has been giving to us for the last 10 years, and Strom encapsulates it together wonderfully and succinctly so that it all fits and makes perfect sense.
I am not a proponent of Christian "self-help" books, but I will buy several copies of this one to hand out to others. It's that good.

Survive the Depression is a MUST read book. Its a fast read and WILL help you prepare physically and spiritually for the upcoming changes that are happening in the world. Well worth the time and the money.

I can't say enough about Andrew; he is a man sent to us to help enlighten those of us who choose to follow the whole, one truth of God. His book exemplifies what and who Andrew is, a man who is both genuine and speaks the truth.
I highly recommend this book and all you can read and view that Andrew has to offer. He brings to light the time and season we have now entered. He gives solid foundational principles for those who seek the truth of Yehovah, Jesus(Yeshua).
This is truly a man of God. God bless him for telling it like it is, with the love of God in his heart.
peggy,st. aug.,fl

A must read for everyone who wants to survive what is coming upon the church and the world! The book was excellent!!! My husband couldn't even put it down ... and he hates to read!!

Before I read this book, I had somehow missed out on the concept of how many things in my life I wasn't experiencing, simply because I did not ask!

I also came away with a whole new understanding of just how much people love to be asked. We wrongly assume that we are a burden when we ask, and nothing could be further from the truth. I gained a great deal from this book!

I bought this book on a whim. What I found was a hidden treasure. I never heard of this book before but after reading the reviews and learning about Jack Canfield I figured I'd give it a try. The knowledge learned has helped me in a few different areas in my life. I definitely recommend reading.

Good read and a lot of wonderful stories and helpful hints to boot. Worth the purchase. I highly recommend this book for anyone looking to find their way to see all their dreams and desires come true.

The authors are very specific in their advice on getting what you want in life, and their wisdom truly works. I have found that out by experience in using it to advance in my career. This is one of those books you can have complete confidence in: Not a bit of it is commercial psycho babble---this stuff is practical "take it to the bank" mentoring. One of the other customer reviewers called this a must-have book, and he is right. Don't miss out on this piece of gold.

The Aladdin Factor is a must have for anyone who has been unable to attain everything in which they desire. The book is analogous with the journey of Aladdin, his encounter with the genie and how Aladdin discovers what he really wants out of life. Jack Canfield does a great job of using real life cases to exemplify the Aladdin Factor. If you don't already know what is, you are missing out.

This book is not only a bible of international trade, but commerce in general. The author breaks down every aspect of it. I now know how to locate suppliers domestically and overseas, establish a demand for a would be product, how the competition game can be won by the little guy, and so much more. He teaches how to get a prototype developed for your idea too. After reading this book, all you will need is to do some research which he teaches how to do, develop a plan, and put it into action. He doesn't leave you twiddling your thumbs. You'll be charged up to take action on your goals. That's for sure. I've never read any book like this one. He wants you off your can and making your move.

If your business is import or export this is a MUST HAVE. If you run a small business it also can be helpful.

this book is published in 2001 and the latest good review of it is in 2006. Wish I have considered these before i got it.

This book takes a very realistic approach from someone who has lived the ins and outs of importing. The book is easy to read, offers orignal perspectives, and is a must read for anyone who is considering a distribution business!

This book should be essential reading for anyone thinking of starting an import company. That's because it doesn't just discuss the mechanics- the import brokers and customs requirements etc., - but how to make sure that the business can be successful and profitable.

I found this directory was a great compliment to "The Industry Yellow Pages: The Official Music Directory of Booking Agents, Managers, Producers, Engineers, Publicist, Promoters, PR Firms, Talent Buyers, ... & Lawyers" I have both and find them extremely helpful and full of great contacts.

Something that should not miss out of every office of every record company or record producer is the guide to the music business world, the directory. This edition is packed with all the important places and the best recommendations, so browse through it and choose the best location for you

All the numbers, email addresses, phone numbers, faxes, anything in the music business!This is the best choice for someone who works in the music business! I highly recommend it!

I can't go anywhere now without this book. Whenever I need something or someone I just search it here because it has anything.
I am so happy I bought this book because I don't have to worry about not finding the right person! The right person is right here in this book waiting for you to contact them.
Great book! I am expecting for more books like these in the following years!

This 2002-2003 Edition is exactly the missing edition that I was looking for. I own all these because they were and are very useful to me and this title does not disappoint one bit. Clear information that is available at your fingertips