Commercials Books

Oh, how I wish I could own this wonderful book, which is a favorite to peruse through at the library. The word "genius" is over-used, but it really applies to Dorfsman. This book has ample examples of this man's brilliance. When you think of CBS, chances are, you're thinking of the images of Dorfsman. The Eye. The Font. Everything anyone who watched CBS television or CBS radio from the 1950s to the 1970s knows what I'm talking about. Every aspect of that network's "look" was due to Dorfsman.

In an age when advertising seems more interested in impressing account executives than informing its audience, the classic work of Dorfsman provides an invaluable education. In fact, I'd bet if a radio or TV ad exec spent an hour looking at this book, seeking inspiration, he or she would probably be able to turn out much more effective ad campaigns than he or she are today. His copy ranged from the minimalist (A list of the numbers 1-15, with two crossed out, copy saying "These aren't ours," demonstrating how CBS dominated the daytime Nielsens) to the very convincing copy he generated to convince New Yorkers that they NEED to listen to WCBS with its new all-news format.
History demonstrates how effective this material was in the 1960s.

Invaluable! I'll take Dorfsman over Degars any day.

I had the pleasure of working with Lou, and I have nothing but great things to say about this book. I cherish my copy. I am very dissapointed to learn that this book is no longer in print. This book has so much to offer anyone in advertising, communication, and broadcast media.

This is a very detailed and very-well illustrated book covering the DC-9 series. From the early stages of its development, its almost 4 decades of service to the introduction of its kin - the B717 - into commercial service, the book is a great technical read. As with all the other airlife books, there is a detailed accident/incident list at the end in addition to the complete production list.
This is a great book about a great airliner. If you like this, you should also check out "Douglas Twinjets" by Thomas Becher

The Airlife's Airliner series of books cover individual commercial aircraft types in an interesting, in-depth manner.

Each volume of this British series covers a unique commercial aircraft type from its design, production, entry into service, its usage by airlines, and in some cases eventual demise.

Each volume features plenty of color and black and white photographs of the subject aircraft along with a complete construction list (accurate to date of publication for aircraft types still being built).

Volume 15 covers the Douglas DC-9 and all of its variants ... up to, but not including the MD-80, MD-90 and Boeing 717. This volume provides an interesting look at the genesis of narrowbody, short/medium range commercial jetliners ... as well as an interesting photo comparrison of the DC-9-30 and its modern-day descendant ... in size, shape and purpose, the Boeing 717.

Being a captain on the md80 and looking for a book that explains the ins and outs of the aircraft I was totally amazed at the writtings inside. This is a great book.

I had high expectations for this book - as I would for any book that would damage my wallet by more than 40 dollars - and I must say that all of them were met.
This is the best book on the DC-9/MD-80/B717 series, period! From the background of DC and its legacy of successful (and not so sucessful) airliners to the decision and the development of the DC-9, from the discussion of the differences between the different series of the -9 to the development of the MD-80 series and the failure of the md-90 to the great comeback of MD-95 in the form of Boeing 717, the author presents the information in a well-written format that will be an enjoyable read to both industry professionals and aviation enthusiasts.
If you get excited at seeing the last of those old DC-9s still come to your local airport, you must have this book!

This book has provided me with valuable information about the history of children's book illustration.

Mr. Young is a superlative scholar with a fascinating way of gathering material for the benefit of his readers; everyone should take a look at this book.

I loved that Art that goes with this book. Mystical and subtle, they really take you to an other world altered state!
Margot is a professional artist , not a book illustrator, so her paintings do not fall into the trap of overexplaining the author. I believe she did them independently of the author.

This book is about animals that come to us in dreams. Hillman encourages us not to turn them into "dream symbols" because in so doing we lose the animal. Instead we should recognize it as real, as choosing to come to us from the great unconscious. He suggests that we honor the animal for being present by asking it why it appeared in the dream. "What is the animal offering you by coming into your life in the dream?" Through exploration of this idea, Hillman feels we can regain our kinship with animals. He offers the exciting idea that animals are trying to communicate with us in order to stop their exploitation and extinction. The ideas offered in this book are of interest to anyone who appreciates and respects life in this time when many species are driven to the brink of survival. The artwork is hauntingly beautiful.

Oliver Herwig and Florian Helzherr's DREAM WORLDS: ARCHITECTURE AND ENVIRONMENT offers up the concept of architecture as entertainment within itself, surveying a history of such architectural entertainments from ancient Rome to future visions. From entertainment-housing structures and malls to entire entertainment cities such as Las Vegas, chapters cover resorts, theme parks, amusement centers and more.

Diane C. Donovan
California Bookwatch

Prestel book are always excellent. DREAM WORLDS continues that trajectory. Herwig and Hoizherr, both based in Munich FRG, know their material and have provided the insightful text with very appropriate illustrations. I like their academic lite touch with useful definitions and data as well as some fascinating new historical information gathered from their worldwide sources. For the parts examing the USA, I would suggest a supplemental reading (DESERT AMERICA: TERRITORY OF PARADOX).

"EasyJet: The Story of England's Biggest Low-Cost Airline" is a delightful book that those interested in the growing low cost airline phenomenon worldwide will enjoy reading. EasyJet is the largest and successful low cost airline based at Luton Airport near London. The airline operates frequent scheduled services for leisure and business passengers and serves more than 200 routes between more than 65 European airports. Its founder is the Greek Cypriot entrepreneur Stelios Haji-Ioannou.

The airline business is modelled around the successful no frills formula that has been brilliantly employed for over a generation by Southwest Airlines in the USA and its nearby rival Ryanair, based in Ireland. EasyJet and Ryanair are the largest low cost airlines in Europe, The airline started operations in November 1995. EasyJet can operate low cost flights because of its low operating costs. The airline achieves this by, among other things, flying to and from airports that offer cheaper take-off and landing fees, eliminating free meals and drinks during flights, using online and telephone booking systems to eliminate travel agent commissions, flying more often than traditional carriers, not allocating specific seats to passengers (free seating to speed up the passenger boarding process) and competing with all transport modes (especially road and railway transport).

The airline also typically opens new routes with no competition from legacy carriers and tends to target the price conscious business, leisure and visiting friends and relatives passengers. It has an aggressive marketing and pricing strategy and focus on short and medium haul traffic with high frequency of services. The airline has a strong brand.

EasyJet initially operated exclusively Boeing 737 aircraft to minimise costs. However, in September 2003 it broke with its philosophy of operating just one aircraft type, a typical strategy by low cost airlines worldwide, by ordering 120 Airbus A319 aircraft. When the last of the Airbus A319s has been delivered in 2007 easyJet is expected to have retired most of its Boeing 737 fleet.

So this is the story of easyJet, which Lois Jones related with rigour and eloquence.

Air travel in the United States was heavily regulated for many, many years. Then deregulation came and the era of inexpensive air travel came in. In Europe it was a much bigger mess. Most of the airlines were owned by the Government and had enough pull within the Government to make it difficult for new airlines to enter their protected territory.

easyJet has been able to carve a business out of the European market. Sometimes it has used, shall we say, 'creative' techniques. For instance, in trying to restrict entry into the market and protect SwissAir, the Swiss attempted to stop them by citing an obscure rule that said that that they had to offer accommodations with their tickets. easyJet's president had a tent errected on a hillside nearby and said that any passenger who wanted accommodations were welcome to stay there.

The story of easyJet is the story of our modern time as the rules of international business are changing dramatically. Indeed the whole rise of the no-frills airlines has been an interesting addition to the conventional airlines. The success of easyJet also proves that all new businesses don't have to be high-tech to succeed. There are still fortunes to be made in the more mundane businesses. The story of easyJet has lessons in it for all of us in business. As business becomes more world wide, any business needs to look at international expansion. The easyJet story is one involving a large number of countries and they did it in a different way.

This is a book of work by eboy.com. Pure pleasure to flip thru all the pages if you're into pixel and raster art. It's like a candy but you can't taste it - excellent if you're love this kind of art form.

This book is very hard core.. an awesome collection of excellent raster pixel graphics, and the occasional vector drawing. It also prominently features imagery for gaming, and there is a subtle flavour of Sept. 11 featuring throughout the book - how game designers used to think in terms of destruction and *** GAME OVER *** Is the game over for gaming after Sept. 11? Great book from a design perspective and highly talented designers eboy are.

-- this book does contain imagery that may upset sensitive viewers. it also contains nudity -- as cute as it may appear it is NOT RECOMMENDED FOR CHILDREN.

This brick played a large part in inspiring TreeHugger.com. Full of pictures and key info about sexy, green furniture, transportation, materials, clothing, and more, it's the bible of green design. Each selection in the book has a handy legend that explains the eco-design strategy applied, the materials used, designer, etc. It's a fascinating read for both the average green-interested consumer and the hard-core green designer. Instantly up your eco-status by sliding this into your coffee-table collection.

Full of great inspiration and ideas for a professional designer and casual reader alike, this little book is a must-have addition for anyone interested in alternative design, architecture, or furniture. It is full of pictures and short descriptions of each item, making it perfect for flipping through in your spare time. It reads almost like an in-depth catalogue, but with the integrity (and lack of ads) that comes with being a book. The designs are fantastic, even if they werent eco-friendly. Great book for those who prefer reading tid-bits after seeing a picture they like rather than reading page after page. GREAT IDEAS!

I took Dr. Deserpa's Law and Economics Class when he was using the manuscript for this book. The cases presented are relevent, and provide some much appreciated pieces of humor. As a first-year law student right now, I can honestly say I consult back with (what eventually became) this book for insights into my classes when we go over the cases Dr. Deserpa presents. This book has my highest recommendation!

and it's terrific. Dr. DeSerpa presents a complex topic in way that blends the basics of economics with "real world" applications. Most importantly, I still use what I gained from DeSerpa's curriculum. This book is definitely a must have for econ students and anyone interested in the subject of law and economics.
Sincerely,
James D. Ray
New York, NY