Commercials Books

Lambie-Nairm is one of the leading figures in the realm of motion graphics and identity for television. Even if the story of how he got there is one of a distinct reality, his experiennce is really global in terms of which creativity and strategy on the unique comunications needs of any TV channel. This book describes the finely threaded link between creativity and purpose, adorned with samples of some of the world's best TV identity design works.

This is an extraordinary story, accompanied by intelligent design. an inspiring document of 'logic' and 'style'.

Brandjam from Marc Gobe is right on the money. Marketers must start paying attention to the emotional connection between the brand and the consumer. Gobe leverages his vast experience to demonstrate this in a clear and easy to understand way, using very relevant examples. A great marketing book.

Stephan Sigaud,
President
Harris Interactive Loyalty

Brands today must shift from commodity status to associations with emotion and inspiration - thus 'brandjamming', a metaphor Marc Gobe uses to support the idea that brands which succeed best connect with culture and emotions. Chapters tell how to encourage collaboration, innovation and intuition to support 'brandjamming', drawing on the author's vast experience as CEO of one of the world's top ten brand image creation firms. College-level students of business will find this real-world perspective goes beyond theory to create a foundation of standards and basics essential to re-vamping the brand association process, making BRANDJAM: HUMANIZING BRANDS THROUGH EMOTIONAL DESIGN a top pick.

This is the story about the people and companies behind fourteen of the most successful 20th century commercial breakthroughs: the VCR, the Post-it note, ChemLawn, Tagamet, the Walkman, The CAT Scanner, the microwave oven, Toyota manufacturing system, Nike, Nautilus, propylene, Federal Express, Club Med, and the compact disk.]

The authors, who were consultants with Arthur D. Little at the time, wanted to find out if these successes could help them develop a magic "how to" formula for others to follow. Strangely enough for consultants, they admit that there is no such universal formula. Instead, they offer us many highly valuable myths and instructive lessons.

Each of these fourteen fascinating stories is a case study that shows innovation at work. But through these stories we build the idea that a commercial breakthrough is less about the invention of the product itself and more about how market visionaries and savvy business people transform inventions into commercial breakthroughs. All major breakthroughs were indeed the results of great teamwork between the key techical, visionary, and business players. Seldom are these skills and interests present in a single individual.

The book is also an illustration that breakthroughs happened not because of what management does but in spite of it. It takes people of courage to fight the tape and it takes great companies to allow them to do it.

The book is out of print; so the only way to get iy is to buy a used one. I hope the publisher could bring a new edition because there is no other books that cover so much in a single volume.

Highly recommended.

This was an excellent book about innovations that are common today but were thought to be failures as originally conceived. The stories cover Post-It Notes, the JVC/Sony VHS vs. Beta battle, the Sony Walkman and others.

Don't do as I did and loan it out; you'll never get it back!

Over fifty famous bridges and their stories are gathered in a survey which will appeal to a far wider audience than the usual specialty bridge book. Here is a satisfying blend of striking photos and technical detail blended in with a history of bridge-building around the world. The real surprise lies in a lively writing style paired with discussions of bridges in regions which usually don't receive much mention, such as a sand-cast iron bridge in Coalbrookdale from the 1700s or the 1800s Clifton Suspension Bridge in Bristol.

I bought this book for my son who is almost 5. He is fascinated by bridges. So I got this book for him and he loves it. It has some really unique bridges with great pictures. (He likes it mostly for all of the pictures, but he will ask what country they are from, etc). I also find it interesting because they have detailed descriptions regarding the bridges.

So this is a great book, even if you have never had interest in bridges. Kids like it too!

Guy Halford-MacLeod's book "Britain's Airlines volume one: 1946-1951" is a must read for anyone interested in aviation history. It is both a fascinating story of the struggle of independent airlines and an indispensable reference loaded with many rare aircraft photos, hand-drawn maps by R.E.G. Davies, non-boring statistics, and humorous anecdotes. The author has promised two follow-on volumes covering eras subsequent to those covered in this book. I look forward to them and you will too, after reading this exceptional book.

Though only five years in duration, the transition from British wartime flying to post war civil aviation competition is the focus of this solid account, authored by a man who worked for some of the independent companies in the 1970s. The Labor government of Clement Attlee (1945-51) opted for state ownership of the major carriers (BOAC, BEA, and the short-lived BSAA), and constantly interfered with their airplane orders and route planning. Manufacturers pursued far too many different designs of what became FBAs (funny British airliners), with a few stellar exceptions--the successful Vickers "Vanguard" and even the Avro "York". Confusion reigned in and out of government and the decisions made in this short period would hobble Britain's civil aviation for a generation. It's all well-told and equally well-illustrated here. Recommended.

ý'm a student in civil engineering department of civil engineering department of Middle East Technical University-ANKARA.I can only say "excellent" for this book.

This National Geographic book does a great job of explaining in some detail how bridges, roads, tunnels, aquaducts and others were built. It focuses on the 19th and 20th centuries and has many pictures and illustrations. I liked it as much as our 13-year-old son did.

This is a reducted size reprint of Frank Synder's 12 part serial BUIDLING DETAILS from 1906 to 1914 which consisted of plates of architectural details redrawn from the leading architects of the day. Each plate, often including at least partial elevations and/or sections, is masterly composed with an occasional thumbnail photo giving additional clarification. The range of projects is great, from schools, churches, banks, and government buildings, to fine homes.

Other than identification and limited notes on the plates there is no descriptive text as such, however. The introduction by Pennoyer and Walker only discusses the significance of Synder's original work and others of the same ilk. While these technical drawings would undoubtedly be a valuable reference to architects practicing in the classical mode, they might be too limiting to interest the non-professional.

Watch Video Here: http://www.amazon.com/review/RKYYJ80JZ1SB1 Building Details [with CD-ROM]

This book is really well done, it covers all sorts of houses and buildings all over the state of Delaware

After a several year hiatus, and a shift from Oxford University Press to the University of Virginia Press, Buildings of the United States returns with this fine entry.

The books in this series are expensive, and let me tell you why. First, they're written by top experts in this particular field, for the use of architectural historians for reference and research. The amount of work that goes into writing and publishing one of these books is enormous, so the prices reflect that fact. Let me be the first to tell you, however, that any of the books in the series, and this one in particular, are endlessly fascinating for serious amateurs as well. That's why I've shelled out the money for more than a few of them. Architecture guides just don't get any better. This series sets the standard.

Little Delaware is like a diamond (to quote Lofland), and art historian W. Barksdale Maynard has compiled a superb collection of important historic and modern sites for this book. Wilmington, Newark, New Castle and Dover all get the extended treatment you would expect, but the author also brings us comprehensive coverage of smaller towns and the rural landscape. There are 450 well-chosen entries here, all supported by interesting brief essays. There are about 250 small monochrome photographs that are adequate but not distinguished, mostly borrowed from other sources. The photography is pragmatic rather than artistic. The author introduces each district and town with a brief descriptive abstract, which includes reference to some of the important structures to which he does not dedicate a specific entry. This is a nice device for expanding the comprehensiveness of the survey. Trust me, you're favorites are here! For those of you who like age, Delaware contains some of the most ancient examples of European-American architecture in the original 13 states. Newark has probably endured the most destruction of its original colonial fabric of all Delaware towns, but there are many more examples across the state. And while Newark has suffered through haphazard development, it contains one of the loveliest public spaces in the country at the University of Delaware.

Keep in mind that this is a selective survey. Wilmington alone has a building stock to support a survey of over 1,000 buildings, so respect and appreciate the author's keen eye for what he believes we will enjoy. He's done a lovely job of selecting important and interesting sites for all tastes.

A true rarity for a book like this, the introductory essay is excellent, and a feature in itself. Don't just flip past it to get to the catalog. Maynard gives us an historical overview, a discussion of the geography and landscape, a description of the built environment, and an overview of important architects working in Delaware.

All this good stuff is framed by sidebars spaced throughout the text on important topics such as the du Pont family and the Chesapeake and Delaware Canal.

Well constructed in cloth and nice thick-stock paper by UVA Press, this book is proof that the Society of Architectural Historians remains dedicated to this important series.

The book came promply and it was as discribed. The pictures in the book help with understanding of what is written.

This is one of the most extraordinary history/archaeology books I've ever encountered. It is packed full of historical details, maps, and reconstructions of Roman buildings, almost all of which are now (in Britain) nothing but foundations. Further, the text is written in an intelligent but light-hearted style, making it highly accessible to non-specialists. The only, very minor, negative is that a couple of the drawings/paintings of the derelict Roman remains seem to show "gravity defying" stones, and don't seem to correspond to all the known facts. Nonetheless, that's absolute nitpicking, in what is a magnificent achievement of a book.

Tad Crawford has written a whole series of books out of his expertise in the law and creative arts, with a special focus on visual arts. I'd suggest looking at Tad's other books, too, since this one is more action-focused without extensive explanations of the whys and wherefores of it.

"Business and Legal Forms" has the documents you'll need, such as contracts, model and property releases, copyright transer forms, publishing contracts and stock design forms. His descriptions are very helpful. Of greatest practical use, though, is the included media containing MS Word documents of all of the forms.

If you're just getting started in industrial design, you need this book!

This is a well crafted introduction to business forms, proposals, estimate sheets, and contracts; and I'm impressed that there is finally a publication specifically for industrial designers. The only apprehension I have is in the patent/trademark/copyright section, where the DIY form approach might not be the best idea, and actual legal help will be essential. These documents are a very good foundation, but a book alone cannot (and is not intended to) guide you in customizing forms to your own process, clients, or property... The companion CD is a huge plus with this book as well!