Commercials Books

Lou Brooks is one of America's foremost designer-illustrators and his work has appeared in nearly every publication in America at one time or another. SKATE CRAZY doesn't contain many of Lou's masterful illustrations, but it does have his wacky, inventive mark on every page. Illustrators and designers across the globe are going to be drooling over Lou's delectable choices. Beautiful old advertisements, postcards, signs and stickers abound in this book--lovingly restored in many cases by Lou's wife, Clare (also a first-class artist).

But it's not only Lou's colleagues who are lucky to have Lou's jam-packed gem available. His fun, informative writing will delight anyone on your gift list. Buy a copy for creaky old grannie--she probably spent time in her youth on roller skates, mesmerized by the drone of the Hammond organ. Get a copy for the couch potato of your choice--it's time to bring back those halcyon days and hit the rinks again. Roll off those extra rolls! Send a copy to your kid at college--a great way to discover a nearly-forgotten, but once very important American pastime.

This is one hell of a buy, as well. It is crammed to the gills with photos and graphics and will inform and delight everyone who is lucky enough to get a copy.

If I could, I'd give this one 10 stars! Congratulations, Louie!

Although this book makes a perfect gift for someone who loves to skate, it's just as good for art students, pop culture buffs, and lovers of quirky, crazy stuff. The infinite variety of roller-skate images is dazzling. "Skate Crazy" belongs on the shelf of every graphic designer. Plus, it's a lot of fun! Some of the old roller-rink photos made me laugh out loud, and the wild assortment of vintage stickers are a joy to look at. I've only been roller skating twice, but I loved this book!

This book is a great compilation of skating memorabilia from the 30s, 40s, and 50s. The book is full of photos, ad illustrations, and postcards, but the best part is the stickers from individual rinks - there are over 400 of them! The restored graphics are amazing, and the vintage style will make anyone nostalgic for this era of skating. Anyone interested in art or graphics should take a look at the way Brooks updates the stickers, because he truly has done a fantastic job.

A tip of the hat to Lou Brooks for making this book such a delight to look at! The subject matter is pretty mundane and in the hands of many other book designers 'Skate Crazy' would just look bland but Mr Brooks knows his stuff. He knows how to select the right photos, handle color panels, overlap graphic images, choose a relevant typeface for headings and all the other little design elements that make each page sparkle and this book has 144 of them in a neat square format.

Although much of the material is similar Brooks has managed to split it into sixteen chapters and write a bit about each subject but the book is essentially visual. The four hundred rink stickers are the main pictorial items and nicely the index in the back is a geographical listing of past rinks across America. Strangely, despite a thorough coverage there are no close-up photos of skates, a page or two from a manufacturer's sales brochure would have been helpful I think.

'Skate Crazy' is a wonderful bit of nostalgia and if you rolled (or danced) around one of the three thousand rinks across the Nation in the Forties or Fifties you'll really enjoy looking at this book. Just super!

***FOR AN INSIDE LOOK click 'customer images' under the cover.

This book is exactly the book I need to continue developing as a space artist. The book has a number of step-by-step exercises, each of different levels of complexity/expertise. Even if you don't use the very same techniques he uses, you can still get a lot out of seeing a painting develop. This development was exactly the Rosetta Stone I needed.
Thanks Mike!

SPACE ART: HOW TO DRAW AND PAINT PLANETS, MOONS, AND LANDSCAPES OF ALIEN WORLDS comes from a leading astronomical artist who explains the basics of styles and paints needed to produce the hues and excitement of alien worlds. Carroll has been a professional space art painter for over 25 years: his experience lends to a blend of science and art ideas which not only provides an overview of techniques, but provides some fourteen paintings, building in complexity, for step-by-step teaching. Any general-interest or art library will find it easily accessible and a popular pick.

Diane C. Donovan
California Bookwatch

I bought this book to gain an idea of how to paint western backdrops for a model railroad. The book is thouroughly illustrated with progressive views of how to create different images. Work of multiple artists are presented, so it goes beyond just one style. Explanations are given over the use of color. I have found it to be a very useful guide, and did I mention, it has lots of pictures!

I learned to paint from the wonderful Walter Foster art book series, which featured titles such as "How to Paint Landscapes," "How to Draw and Paint Seascapes," etc. Every niche of hobbyist painting was covered, from sunsets to still lifes. Typically, each subject would be explored through a series of illustrations showing the development of a painting from simple charcoal sketch, to rough color, to the finished work. Popular masters of the 50's and 60's such as Robert Wood and Violet Parkhurst let us look over their shoulders, sharing their "secrets" with struggling beginners. How I wish Michael Carroll's Space Art had existed back then!

Space Art is not a primer on painting, although a beginner can pick up valuable techniques unlikely to be covered in more traditional "how to" books. While there is a good, brief discussion of media and tools, and an excellent presentation on color, the book assumes a basic knowledge of how to mix and work acrylics. What the beginning painter might find particularly useful, however, is Carroll's discussion, throughout the book, on how to "see" -- how to observe and depict the interplay of light and objects and atmosphere.

Any basic art book will contain a diagram showing how to render and shade the cube, cone, and sphere, but Space Art links this exercise to nature in a way that traditional art books generally do not. For example, most landscape artists rarely paint the moon correctly, either depicting it as a featureless white disk or a weird, banana-shaped crescent. This is, I think, because they haven't made the conceptual leap that allows them to see the moon as a sphere, subject to the same rules of lighting as is an orange in a fruit bowl. They don't see the illuminated part of the moon as its "day" side, and the dark part as its "night." They haven't realized that the dividing line between day and night -- the terminator, to use astronomical parlance -- is an arc of an ellipse: the shape of a great circle seen in perspective. After reading Space Art and attempting its exercises, beginning painters will have a deeper understanding of light and shadow that will make them better artists in any genre of painting.

Space Art takes the reader through fourteen exercises, ranging from the the almost mundane -- "Earth seen from the Moon" -- to the science-fictional landscapes of extrasolar worlds with binary suns. Brief essays by established space artists punctuate the exercises. These essays touch only lightly on technique, but delve more deeply into how space artists interpret the raw data of science and apply this knowledge to imaginatively portray a subject in a way that transcends a mere photograph. The sample illustrations by these guest artists range stylistically from plein air sketches to digital photographic realism. Carroll wisely restricts his exercises to techniques available to the beginner. Although he may sometimes use the airbrush or computer in his commercial work, subtle gradients in the exercises are created using fan brushes and sponges.

Space Art is not only a useful book, but a beautiful one, well printed and rich with color. A reader is likely to learn a bit of astronomy and geology along the way, and Carroll's impish sense of humor comes through in the text, maintaining the friendly tone of a teacher who loves his work. Again, I wish some time traveler had brought this book to me forty years ago. Highly recommended for beginning -- and developing -- artists, in any genre.

Michael Carroll has written, once again,a very fine book. This one meets a specific need in the artistic painting market of today. Space Art is a unique topic that is a favorite of the author's and it shows. The narrative is presented clearly with step-by-step, easy-to-follow directions, including which colors to use, how to create textures, and specific tricks of the trade used to make the artist's space paintings as realistic as possible. The book portrays painting lessons, with colorful thumbnail views, for all levels of students, from beginners to intermediate through to advanced. Michael has also included educational highlights to broaden the painter's knowledge of his/her favorite space subject as they seek to broaden their painting experience to include the wonderful world of Space. It's a great book and very helpful.

The only one I missed (because of moving to the Netherlands). Happy to see a reprint finally of this book. The series is complete now (until next issue arrives of course). Every annual has been worth it and this one's no exception, even after 12 years!

This book with it's supurb collection of fantastic art comes to us reprinted from the 1995 edition of the same name. Here are 200 plus color illustrations from that era and cover the range from magazine covers, book dust jackets, or in many cases the book itself. Here are art works to illustrate stories or advertisements.

Spectrum 2 has been long out of print, after all, Spectrum 13 should be in your book store soon, and Spectrum 14's entry forms are now available. Each issue of the annual tends to go out of print fairly quickly, and I suspect this reprint will also. If interested, I suggest ordering your copy fairly quickly.

The mission of the organization is 'To promote the fantastic arts and provide an annual showcase for contemporary artists.' They have done a supurb job, not only with the annuals, but with museum exhibits and exhibits at shows around the country.

I have collected all but 1 of this great series and would have to say that this was probably my least favourite. My main issue is the lay out, with the size of a lot of the pictures being too small with lots of white space around them. I suppose it was only the second one in the series and they rectified this in later versions.

That said, it still have some great art in it and I would recommend it to anyone interested in sci-fi art

Over 134 pages of full color glossy fantasy and sci fi artwork. The same high quality selection as the other spectrum series books. Has a digital work of "death" (Neil Gaiman's story character) and many popular book cover artists throughout.

A clever title and a very clever book. Wide ranging in scope, with many unusual insights. At the present bargain price it is a must have. Makes you think, and not in the usual way you think.

T.A.P. van Leeuwen, a teacher of mine, has written a book about all the different aspects of the swimming pool. TAP van Leeuwen manages to evoke new kinds of interesting emotions concerning water- and he manages to fill the pool with these emotions. After all, the pool, as he himself describes it, has no very interesting shape: it's just a floating boarding or a concrete hole-in-the-ground.

TAP van Leeuwen has made an excellent choice to show as much as possible in different media, all shattered around on the spread: notes next to the text next to pics. The very thorough and beautiful design of the book itself makes this possible- and points back to its archetype, the "Bauen in Frankreich"-book by Sigfried Giedion (a lifelong teacher for van Leeuwen). I liked very much the part about all the fifties-Hollywood-stars, sitting besides or floating atop of the water, in their expensive tweed costumes, afraid of the water and proud of their success (of owning a pool?). Let's all take a dive into the richness of this book, a book definitely not about architecture, only, architecture is the only housing into which these stories have a room.

Oceanomare of all feeling & thoughts connected with the pool, T.A.P. van Leeuwen, a teacher of mine, has written a book about all the different aspects of the swimming pool. TAP van Leeuwen manages to evoke new kinds of interesting emotions concerning water- and he manages to fill the pool with these emotions. After all, the pool, as he himself describes it, has no very interesting shape: it's just a floating boarding or a concrete hole-in-the-ground.

TAP van Leeuwen has made an excellent choice to show as much as possible in different media, all shattered around on the spread: notes next to the text next to pics. The very thorough and beautiful design of the book itself makes this possible- and points back to its archetype, the "Bauen in Frankreich"-book by Sigfried Giedion (a lifelong teacher for van Leeuwen). I liked very much the part about all the fifties-Hollywood-stars, sitting besides or floating atop of the water, in their expensive tweed costumes, afraid of the water and proud of their success (of owning a pool?). Let's all take a dive into the richness of this book, a book definitely not about architecture, only, architecture is the only housing into which these stories have a room.

This is the second in an anticipated series of four unorthodox books by a Dutch historian on architecture in relation to the classical elements: sky, water, fire and earth. The first volume, about the metaphysics of the American skyscraper, was published in 1988; while the third, which will focus on buildings destroyed by fire, is in preparation. This second volume, which is illustrated by more than 200 drawings, plans and vintage photographs, is a wonderful visual and verbal review of the origin and evolution of the domestic swimming pool, which is, as the author describes it, "the architectural outcome of man's desire to become one with the element of water, privately and free of danger." To swim in a hole in the backyard, he continues, "is a complex and curious activity, one that oscillates between joy and fear, between domination and submission, for the swimmer delivers himself with controlled abandonment to the forces of gravity, resulting in sensations of weight- and timelessness." This is a history of architecture, as exemplified by a single building type; while, at the same time, it is a rich, multi-faceted social history in which the behavior of humans toward water is shown in relation to religion, sex, art, psychology, engineering and architecture. (Copyright by Roy R. Behrens from Ballast Quarterly Review, Vol. 15, No. 1, Autumn 1999.)

THIS HAD BEEN A PRESCRIBED TEXT BOOK FOR STATISTICS IN MY MBA. I REALLY LOVED READING THIS BOOK. ENJOYED SOLVING THE PROBLEMS.
ABSOLUTELY NECESSARY FOR ALL STATISTICS STUDENTS AND PROFESSORS TO OWN.

ARUN

The text is very easy to understand. The case study is great as well as the exercises.

Great book and also "great" price

Listen Software Solutions: I found the book to be easy to understand and packed with alot of step by step illustrations. Using the samples and easy to follow instructions such as concepts like Least Square Approximation and Multiple Regression Model techniques, I felt comfortable in solving my trend analysis problems. The authors do not overwhelm the reader with advanced mathematical notation but instead provide an learn by example method to their teaching. After each chapter, a number of homework problems are available, for the the student to try. This is a great college textbook to learn business statistics from. I used the textbox to learn how to program MFC VC++ curve fitting alogrithms for a stock trends analysis algorithm. I must say the internet has a ton of material, however, this book provided me the clearest explanations and helped me gain the greatest understanding of my curve fitting solutions.

This would be a handy reference for business professionals. With its good contents and fair price it sells for, I will say, "It is worth having a copy in one's library".

You might think a reference book on how to write business letters would be a dull read - but not this one! In fact, this book is fascinating and fun, thanks to the author's witty and imaginative presentation.

Whether your purpose is to sell a product, collect a payment, extend an invitation, or secure employment, this book has advice you can use. Not only does it explain how to correctly format your letter, but it also offers guidance on how to organize your thoughts on paper, how to choose the most effective words, and how to charm your readers with tact and courtesy. In addition to the numerous example letters provided throughout the book, there are five appendixes at the end, serving as a handy reference guide to such topics as grammar, punctuation, and commonly confused words.

As the world of business becomes more demanding and competitive, writing well is now more than ever a way to stand out. This book will help you do that.

Paul Francis Musgrave, author of Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Marketing Strategy Secrets for Profitable Small Business Management

I had always procrastinated writing business letters(letters, faxes, e-mail messages) especially the important ones, thinking I could never write well enough to explain my ideas.
Now I have a concrete 6-step process + several examples which lead me to write what i want in the best way.
" in a well-written & well-formatted document:
the subject line tells the story & mentions the keyword
there's plenty of white space that provides a resting place for your eyes
Paragraphs are short & reliable
Sentences are short, simple & easy to read
Key info pops out without your having to read the entire message
Headlines direct your eye to key pieces of information
Critical information is numbered for easy reading "

Tired of developing perfect business letter and email models, only to lose them in the morass of inbox materials? Frustrated about imparting the right tone and point in a business letter? Use Sheryl Lindsell-Roberts' Strategic Business Letters And E-Mail's series of sequencing steps to write a draft, design for visual impact, and create a winning letter model which can be used as a proven template of success. Letters are grouped by subject such as Customer Relations or Media Relations, and outline just why some messages succeed while others fail.

This is the most interesting and valuable book to our design office that we've received in a long time. It's very avante guard and has encouraged us to be more creative in our design.

I got this purely based upon the caption that he was Japan's best interior designer. I think for material usage in traditional design sense he is, and this book shows it. Althought it doesnt cover his most interesting interiors( at the back there is a list of his complete works and some seem neglected not to be included in the main part). Restaurants are his main station and in the book it it shows a willingness to experiment and push the boundries as to what or bar, partition or ceiling can be made from. It contains text explaining materiality, overall space photos, detail photos and floor plans. His interiors are a good representation of how modern japanese interiors have developed from the traditonal approach. I would recommend this book to fans of japanese design, desingers looking to use manmade / natural / recycled materials and desingers trying to get their brains past the its all plasterboard dilema

Super Potato design work is amazing, exquisitely beautiful, original, inventive and very Japanese. Top photography, excellent text and unusually incisive captions here are icing on the cake. I strongly recommend this wonderful book to anybody interested in beauty and creativity, the level of genius on display transcends the architecture/design field. You will be drawn back to it again and again.

Incredible design work. Every interior and industrial design student should own this. Very inspering work

Many of us, in reading Janet Arnold are familiar with this book due to her citing it numerous times. Now we can own it...and own it I do! This book is indespencible if you want to know what paterns from the latter 16th century looked like. It was written in 1589 by master tailor Jaun de Alcega to show others how to lay out patterns to conserve fabric. This book, is like having someone hand you a layout diagram from a modern pattern for many many differnt items of clothing ranging from doublets; to dresses; to cloaks; to horse barding. This book includes the actual 16th century Spanish work, followed by a translation...It even includes a conversion chart from the period Spanish measurements to modern ones ESSENTIAL!

Today my copy of this book arrived in the mail. I am very excited, this is a reissue of the 1978 edition which has been unavailable for so long! The book is a facsimile (with translation) of "Libro de Geometria, Pratica Y Traca" (Book of the Practice of Tailoring-- Measuring and Marking Out) by Juan de Alcega, printed in Madrid in 1589. Alcega was a master tailor.

The book was apparently intended as a guide for journeymen tailors, to help them figure out economical ways of cutting out garments, as well as giving them diagrams for some standard styles of garment. For each garment, there is a cutting diagram (much like the cutting diagrams that come with modern patterns), an estimate as to how much fabric is required (in Castillian ells) and brief directions on how the garment goes together. He also includes charts to help figure out how much fabric is needed based on desired length of the garment and fabric width.

In "Patterns of Fashion" Janet Arnold cites this book extensively (the '78 edition), though she complains that the translation is not as perfect as it could be, because the translators were not costume scholars. Any Spanish speaking folks doing graduate work in this area? Here's your chance. However, at least after a cursory examination, the translation seems good enough to me. And Arnold commented that it was extremely useful even without a perfect translation.

The first 4/5 of the book is a facsimile of the original, the remaining 1/5 is a translation, glossary, and notes (including a conversion table for Castillian ells to centimeters).

The book contains diagrams for 73 garments, plus a diagram for a "war banner," and two diagrams for "silk saddle trappings for jousts." The garments are for both men and women. The men's garments include ceremonial cloaks and church vestments. There are no diagrams for trousers, because trouser-making was apparently a different craft in Alcega's time.

This is a good book, if you're really serious about this time period, and you're also an experienced costumer.

The first 3/4 of this book is the original patterns in Spanish. The last fourth is the English translation. The patterns are mostly cloak patterns, with a few gowns for women, and a few doublets and gowns for men.

The pattern is given with a name and a brief paragraph of basic instructions, but no illustration of the garment. So unless you really research it, you won't be sure how the garment will look when you finish it. If you are an amateur costumer, I wouldn't buy it (since you need to know how to scale up patterns, tailoring tricks, and lots about the clothes of this time period.)

If you are enamored of late renaissance Spanish clothing, go for it. But before you buy this book, I suggest you buy Patterns of Fashion: The Cut & Construction of Clothes for Men & Women C. 1560-1620 By Janet Arnold.

For those who wish to re-create 16th century Spanish clothing and make them as authentic as possible, this is the book for you! The patterns should be used as general shapes and adjustments made for various body types. One word of caution: these patterns are not like those sold by Simplicity, McCall's, etc. Extensive experience with tailoring is required. However, even a novice can appreciate the value of this book as a source of documentation.

For music fans, this is a magnificent treat. Storm Thorgerson's Hipgnosis was responsible for some of the most quirky, eye-catching album cover art of the past 30+ years and this book gives an insight into the thinking that went behind some of these classic covers. (Pink Floyd fans however, might also want to read "Mind over Matter'' for fuller details of the covers done by Hipgnosis - they did all except The Wall). Better yet, Thorgerson dry wit and oh-so-English sense of humor permeates his writing, which means the text as well as the pics will entertain the reader - a real bonus. Highly recommended.

"Taken By..." meaning this book focuses on the amazing surreal imagery of Storm Thorgerson, rather than the finished product (i.e., album cover) itself. So, the book is geared more toward photography than a graphic design point of view. Recommended for all album art book collectors (a dying breed itself!).

Storm Thorgerson is the artist that designed many classic and current rock album covers.
This book is a facinating review of many of the album covers and how they were made.
I recommend this book for any fan of Rock or commercial art.

Taken By Storm is a great collection of works by my favorite artist/designer Storm Thorgerson. He gives insights into where ideas came from, how elements of pictures came to be, and which ones held special meanings. Storm also includes many that were made, but NOT used by the bands in question (and therefore previously unseen by the public). Storm went to great lengths to get just the right set-up in just the right place, with just the right lighting...a testimony to his dedication to this form of art. Fans of Pink Floyd, The Cranberries, Catherine Wheel, Mars Volta, Led Zepplin, and others will be zapped into Storm's world, captivated, and sometimes shocked by what they find there as they are taken by Storm...

To refer to Mugler merely as a fashion designer would be off target and a great injustice. He has, over the years, managed to transcend the limitations of conventional clothing design and develop his work into an amazing and dazzling art form. This book exemplifies the way photography, art, design and adornment can be brought together and crafted into something unique.

Mugler's designs are staggering, drawing on influences too diverse to adequately list. These are fantasies of the imagination; marine and insect worlds, avian and feline; couture fetish, European old aristocracy, the African and Oriental, along with Metropolis style sci-fi. The photos are beautiful, reminding me of Pierre et Gilles. There are stark graphic locations captured in a superb minimal style, and also many dynamic shots from fashion shows. It is a book of images that renders its few words almost unnecessary.

On the back cover is a quote - "Fashion doesn't suffice. I try to pass on a feeling, a sensation... I always tell stories. Stories about women. From the spy to the madonna, to the heroine, the goddess, the small Parisian, the secretary. I create clothes women will wear in these imaginary adventures." Mugler breathes life into dreams. An inspiring and wonderfully produced book.

This collection of images and commentary on the creative work of Thierry Muglerserves you some killer imagery of famous people wearing infamous couture..Hardly a single item you would sport at a PTA meeting but, then, would you want to ever GO to a PTA meeting? An unbridled imagination, combined with the technical and architectural skills required bringing his visions to life, are made obvious as you slowly turn the pages ( with scrupulously clean hands, thank you ) and imagine a world where you play the starring role with Mr. Mugler as your wardrobe master..Don't try to attempt to recreate these garments at home. These get-ups come from a PROFESSIONAL!! Wear them at your own risk and don't turn your back on any houseguests who express an interest in this book.It is tough to find and sports a hefty price tag. I keep three copies in the house..and they are all tagged with a Low-Jack!! Glorious production values, high quality paper, and a front cover that defies adequate description make this title a MUST for the dreamer on your holiday shopping list..

Beyond the bland, banal and often sleazy worlds of fashion and fetish there exists a hidden and beautiful world exemplified by Mugler's work and friends (whom he acknowledges with exquisite charm and tact on page 188). All these people 'get it' at a level of subtlety and taste that the lesser practitioners will never understand. They understand the power of bodily eroticism, the magic and mystery of masks and concealment, the attraction of helplessness (try to walk in those shoes and you will understand, too) coupled with the dangerous appeal of domination and submission.
FFF is to EXTREME as vintage wine is to mere plonk. Of course EXTREME had to be assembled as a Met show/book toying with cultural anthropology with the mainstream in mind, but although excellent (and so rated by me and others) EXTREME pales into insignificance by comparison with FFF. FFF combined extremes of other kinds: extreme eroticism, extreme physical transformations, extreme emotional danger. It is hugely to the credit of everyone involved, including models, photographers and the celebrities who comment with dazzling power, that it all comes off as beautiful and powerful, never beyond the bounds of taste. When you read those names, and consider what they have done in their own worlds, you will find yourself thinking (at least I did), that these are people whose persons and work you have admired, whom you would like to know in person, with whom you could have unusual and interesting times. They include Pedro Almodovar, David Bowie, John Epperson, Tippi Hedren, Ute Lemper, Julie Newmar, Jennifer Tilly (yes!), Bruce Vlanch and Raquel Welch, all relentless pushers of the cultural envelope.
Tension is the great sexual aphrodisiac and FFF is all about sexual tension expressed with body, face and hand adornment that is at the very limit of what can be done. My copy is not for sale, ever.

Wonderful eye-candy - page after page of beautifully innovative photography of Mugler's imaginative creations. Much more than just a fashion book. Highly recommended!