Commercials Books

Fantastic, amazing, incredible. I did miss a couple of campaigns, but overall it's a great advertising book, bringing a lot of campaigns from different years together.

I was interested for this book because of a friend. It is excellent, I recommends for everybody that likes advertising and needs references.

This book has a nice review of the best ads of 2005/2006. I would recommend it for collectors. Very nice quality also on the cover.

I find this to be a very useful, thorough advertising design / marketing student's resource. As with most printed ads in award books or publications, you wish the images were a little larger but the ideas are there as well as the layouts. I'm still going through it with a fine tooth comb and am very happy with my investment.

I have to take exception to Jon Shell's editorial comment about the author. It is totally irrelevant and disrespectful of the thoughtful and compelling treatment Mr. McArthur gives to Canada's airline industry.

However, that said, I actually had the opportunity to meet Mr. McArthur at a book signing. He has a very strong grip, an icy stare and a boyish shock of blond hair reminiscent of Robert Redford circa 'Butch Cassidy and the Sundance Kid'. I suspect Mr. McArthur will go far in the entertainment industry.

I bought this book the first day out and read through it in about 3 days. I found it quite exceptional for its historical perspective, but not particularly insightful. The author spends the entire book trying very hard not to put any editorial spin on anything which doesn't really make it very readable, but becomes a great reference material down the line.

My initial thought when I finished reading it was that this book may become the Canadian equivalent of "Hard Landing", the book by Thomas Petzinger which has become the de-facto mass market textbook on the impact of US airline deregulation.

This book is definitely a must-have for industry professionals and hardcore airline affectionados, but a casual reader is probably better served to wait for the paperback or deep discount.

I don't know much about this book, but that Keith McArthur is one sexy dude. Did you see that jacket photo? Whoa...

Everyone claims to be an expert on airlines. Frankly-some of these so called "airline history" books are dead wrong. The Canadian saga has been going on for about as long as the Star Wars series, except here thousands of people's livelihoods and the economic wealth of a nation are at stake. Air Monopoly is balanced, well told and VERY interesting.

the airbus 320 is the most comfortable and modern medium range aircraft till today.this describes lots of detail on the airbus devlopement.but lacks lot of information on airbus technology in depth.
the book binding and photo quality could be better.

overall worth for all airbus fans also the book "airbus" is also great.

Some three decades ago, when a group of European companies proposed building a twin-engine widebody aircraft, most people in the aviation world thought the idea would be a commercial failure. The A300 is now admired on every continent. Some two decades, Airbus proposed another twin-engine design, this time a single-aisle aircraft, which would compete against Boeing 727 and 737, the best selling jet airliners of all time; again, people were sceptical of the plane's ability to sell. The A320 family of airliners (which includes the short-body A319 and stretched A321, along with the scaled-down A318) has now sold over 1,000 airframes, bestowing on Airbus as the world's number one seller of airliners.

Tim Lamming and Robert Hewson's book contains a wealth of detail about the development of the A320, touching on its stablemates, the A319, A321, and A318. Technical specifications also abound. Photo captions are detailed and informative. My only complaint with this book, and others in Airlife Airliners series, is the lack of interior photographs: two flight deck pictures, economy class cabin view, and picture of the rear galley. I really would have likes some views taken from inside the aircraft, especially of the wing flaps upon landing.

Between the time the book was published and the writing of this review, a great deal has happened, and even more airlines have purchased or leased this increasingly popular aircraft, most notably jetBlue. Nevertheless, the book is up to date and thorough, offering the aviation enthusiast a good look at the overlooked classic that put Airbus on the map.

I have been lucky enough to fly many different aircraft in my airline career (A-320, L-1011, DC-9, MD-80, B-727, B-737, B-747-400, B-757, and B-767) and of all of them my favorite is the A-320. OK, I admit it, my VERY favorite is the L-1011, but unfortunately the old girl has largely been put out to pasture now. But after the TriStar, there is no question that the A-320 is the one I would rather spend my time in, hands down, bar none. It is a pilot friendly machine, and the only people I know that badmouth it are the people who haven't ever flown it. It is an honest, forgiving, and easy plane to fly, and is smart enough to do the things you want it to do for you (like shutting down the air conditioning packs prior to engine start, and turning them back on when the engine is stabilized on speed), but is still a joy to hand fly. This is one airplane that has the competition beat, hands down. (I can say that since I have flown the 737, too.)

Now that you know how I feel about the airplane, let me tell how I feel about the book: it is a great introduction to the Airbus A-320 series. It has scads of beautifully shot color photos, useful production and operator lists, and an excellent general history of Airbus and the A-320 family specifically. There is a nice section on technical specifications for the series, and although it doesn't get into pilot level systems descriptions, what the book does say is pretty much on the money, and easy to understand. They even have a nice diagram of PFD/ND/ECAM data and symbology found on the six CRTs. There is a very general discussion on the benefits of Fly-By-Wire (FBW), but I suspect most readers would have liked a bit more on this remarkable technology. (Yes, I prefer the side stick to the yoke...)

This book is great for pilots, enthusiasts, or for that matter, aerospace historians. My only (tiny) nitpicks were a couple of explanations that are less than completely correct in the accident section, particularly in the Lufthansa Warsaw accident. The errors mostly concern omitting a few crucial details, and unless you are an A-320 pilot or an accident investigator you won't really care anyway. I realize that being concise is something the editors require, but sometimes another line or two can really clarify matters.

All told this is another in the excellent "Airliner Color History" series, which are generally great. For someone who wants an introduction to the greatest airliner family in the world (and here I include all the FBW Airbus family members from the A-318 to the A-380) with lots of outstanding photographs and excellent background text, this book can't be beat.

The Airlife's Airliner series of books cover individual commercial aircraft types in an interesting, in-depth manner.

Each volume of this British series covers a unique commercial aircraft type from its design, production, entry into service, its usage by airlines, and in some cases eventual demise.

Each volume features plenty of color and black and white photographs of the subject aircraft along with a complete construction list (accurate to date of publication for aircraft types still being built).

This volume discusses the design and development of the Airbus A320 series of airliners ... from their advanced design to their almost futuristic flight-control systems ... as well as the ususal around-the-world look at the aircraft type's operators.

As a serious airport architecture enthusiast, this book is about as good as you'll find. Superb drawings, photographs and models and very good text. A real valuable addition to your library!

I was looking for a decent airport architecture publication, and I found Airport Builders to be an informative and beautiful book. It contains a large collection of recent and future airport construction projects (and their respective design firms) from all around the world, and covers each in exquisite detail. Some of the airports included are Denver International, Chek Lap Kok, Kansai International, Charles De Gaulle, and London Stansted, among many others. Almost all of the projects higlighted include technical schematics and renderings. Large color photos are also abundant. Anyone with an interest in commercial aviation or airport architecure should definitely give this a look.

As the architecture correspondent for The Times (London), author Marcus Binney travels the world in search of new directions in design and important building achievements. "Airport Builders" stands as a fine compilation of the most impressive airport-related projects to come out of architects' shops in the 1990's.

The beginning section of the book presents a discussion of the primary considerations in airport design today (number of floors, terminals and satellites; carparking, landscaping, etc.) which is thankfully neither ponderous nor overly casual. Following are overviews of 46 airport and terminal projects, with interesting and easy-to-understand descriptions of the problems overcome in each design process, structural considerations and noteworthy aesthetic features for each airport.

This is a book written for architects by an architect, as evidenced by the wealth of plans, elevations, model views, artist renderings and computer-generated perspectives. Each airport/terminal project takes up between two and ten pages (Denver International gets the most), including text, photos and illustrations. The most superb photographs are the large color ones which show innovative roof and ceiling concepts, exterior perspectives, and exquisite interior spaces formed by glass and structural elements.

Aside from being enjoyable to read, the book is well-constructed and printed on quality paper.

This book is a refreshing change to the typical airport-architecture text. The days of airports being uninspiring transport interchanges are numbered, with this book demonstrating full-page glossy photos of 40 or more of the world's most recent developments including Chek Lap Kok and Kansai. Good photography and clearly written, it was a pleasure to read.

As an aviation professor, I wanted a book that offered a comprehensive but relatively basic overview to the many aspects of airport management. Airport Planning & Management is an easy read and its format makes it easy to refer back to areas of the book for review. It has a good balance of charts, diagrams, and graphics. It is a great book for students that want a well-rounded understanding of airports and their operations. It is also a great book for anyone who just want to know how airports work!

Airport Planning & Management is an excellent reference for any student of airport management or aviation.

The book details just about every facet of how an airport is run. From airport site selection to runway design and everything in between, Airport Planning & Management just about covers it all.

The chapters are all well written and extremely well organized. Any aviation enthusiast who is interested in how airports are run will find this a valuable reference.

A very good book,most 'freindly' and understandabale, offers wide spectrum of airport's infrastructure as well as its economic aspects. Recommanded forb thse intersted in aaition in general and airport planning in particular.
Hiilel Avihai

Like many young men, and I daresay women, I was drawn to airport management after exposure to Burt Lamcaster's sterling portrayal of a harried airport manager in the Ross Hunter classic AIRPORT. Lancaster showed us that a man could handle a million problems all at once, if he had the right combination of grit and gray cells. It wasn't only the glamor, it was the idea of helping people get through their day--even when the people in question were six or seven miles up in the air--that made me consider airport management as a major at school.

Other factors prevented me from achieving my goal, but I continue to pick up textbooks and manuals to keep abreast of the way airports have changed over the last 35 years. From a technical point of view, one of the best resources for the lay manager is the Alexander Wells book AIRPORT PLANNING & MANAGEMENT (AP & MANAGEMENT) co-authored with Seth Young, both of them prominent in the field--and the airfield--today. This book brings you thoroughly up to date on the way the skies (and the terminals) have changed since the day of infamy, 9/11. Their information is laid out with dispatch, not a wasted word between them. In addition, they know their stuff, that's for sure. Over five hundred pages and I could detect only a few minor inaccuracies.

If you were assigned to develop your own airport in some understaffed part of the world, this would be the volume you would bring with you. If you were limited to bringing one textbook with you. Of course, the old joke among airport planning students is, what CD would you bring? Why, Briano Eno's MUSIC FOR AIRPORTS of course.

Very well written text book, that has a collection of facts on various airports around the world. Mainly directed to students and professors in Europe and other countries where metric is a standard. I wish the authors have published two versions, one in feet-inches and other in metric. It is a good text for teachers in the undergraduate class, for teaching the basic concept of an airport system and how to manage and operate it. Reference to FAA and ICAO documents is good. I will recommend this text to practicing engineers who can get a grip on the concept of financial management and control in an airport system.

Mr. de Neufville and Professor Amedeo Odoni have produced a must read guide to understand where the nexus of theory and the reality of aviation systems come together. Quite thorough and a good read, all the while being an excellent guide to a multitude of topics. Well Done!

Professors de Neufville and Odoni use real world examples to show the changing context of airport planning and design. No longer limited to technical aspects, airport planners and designers must cultivate new and critical thinking on such issues as profitability, revenues, and users services. Influences such as airline deregulation, airport and airline privatization, a global airport industry, and advance technology require this new approach. Based on their teaching at MIT and consulting experience with airports and civil aviation organizations worldwide they provide knowledgeable guidance to a wide audience.

To airport consultants and officials in aviation organization the book provides a wealth of knowledge on all aspects of airport planning, design, and management. It cautions that typical master plans are too static and point out the shortcomings of forecasts, supported by examples of economically inefficient and premature over developments. To avoid costly investment mistakes they recommend "dynamic strategic planning" in the deregulated environment, where privatized airports and airlines compete and shift their bases.

To city and regional planners it provides valuable guidance for making informed decisions regarding the fiscal and environmental implications of airport development projects in their communities.

For airport operators and airlines, chapters on organization and financing, user charges, and cash flow analysis provide insightful guidance. The authors show how to analyze interactions among traffic operations, airline schedules, and configuration and design of airfield and passenger buildings. The concepts of shared facilities and alternate gate operations are also analyzed.

They address the effectiveness of alternate modes of ground access and distribution systems and caution against the costly and ineffective people movers and mechanical baggage distributing systems, such as the one at Denver International Airport.

The modular structure of the book permits different users to select and organize chapters according to their interests.

Ashraf Jan, AICP, is Special Assistant to Assoc. Administrator Airports, Federal Aviation Administration. He also served as Airports Advisor to Civil Aviation Authority, Spain, 1990-99.The review presents his personal views and does not represent policy or views of the FAA.

When two airport experts at MIT get together to produce a textbook, expectations naturally run high. Professors Odoni and de Neufville are no strangers to the team approach, as they co-teach that university's leading airport course. The resulting book reflects their classroom approach: It is comprehensive, methodological, and takes a scientific approach to airport planning. Like their course, the book is also superbly done. In the process, as often happens when science rules over instinct, many myths are shattered and common errors explained. The only drawback is that to fully enjoy the book, a solid mathematical foundation is required. For those who are math averse, however, there is still plenty to learn.

The authors have taken on many challenges in the way the textbook is structured, and successfully so. The textbook is modular, so that chapters are organized into logically separated topics that can serve as stand-alone references. Occasionally, this leads to repetition, but it greatly enhances the book's value as a reference. The authors very nicely combine U.S. and international content. The text spells out when U.S. and international standards are the same and when they differ. It also attempts to explain many of the differences.

One of the core areas of expertise presented in the book is capacity and delay. This is broken down into the topics of capacity, delay, demand management (both administrative and economic), and air traffic control (Chapters 10 through 13). This is supplemented by additional reference material, for example in the areas of queuing theory and on how to define the design peak hour for passenger terminal planning. All in all, roughly a quarter of the book focuses on capacity and delay.

The book has a few limitations: Many of the colorful anecdotes lack sources, which is unfortunate for the reader who wants to delve into the original material to learn more. This is understandable from the point of view that many of these anecdotes describe costly mistakes carried out by short sighted airport designers. Another, albeit minor, limitation is that many of the examples are taken from Logan International Airport in Boston. This is to be expected based on the authors' location. There are however, many other examples, from all continents. Finally, there are a few areas where the reader may crave more information, notably wildlife management, control of obstructions, and airport noise access restrictions in the post-Airport Noise and Capacity Act of 1990 environment.

None of these limitations seriously detracted from my enjoyment of the book. Where this book really excels is in its ability to break down the most difficult challenges facing airport planners into clearly reasoned analytical methods. This should help decision makers avoid expensive errors and provide a rationale for decisions that are otherwise driven by either instinct or politics.

It is obvious that this will become a standard reference for airport planners, designers, and managers alike. Even experts with many years of experience in the field will learn something new and have their preconceptions challenged. New students who are just entering the field are fortunate to have this text as their guide. Through this book, the authors have considerably broadened their audience from their MIT classroom, and carry on a tradition of sharing superb insights into the problems of airport planning and design.

[Disclaimer: I am a former student of Professors Odoni and de Neufville, and currently involved in a joint research project with the former.]

An awesome collection of ads from this decade. Hundreds of pages w/ ads of all categories. Very enjoyable. I'm an advertising major & this is a fun book to own!!!

Taschen's fourth volume of the All-American Ads series provides a big look back to the day before yesterday. Steven Heller provides a short overview of the decade and explains that despite the Depression magazines, in which most of these ads appeared, had very high circulations. For a few cents readers could escape the reality of everyday life and be entertained by the features and the colourful advertisements. Naturally there is no real mention of the Depression though some of the ads sport the little NRA symbol and the words `We do our part'

The format of this book is the same as the others, nine sections (Alcohol and tobacco, Automobiles, Consumer products, Entertainment, Fashion and beauty, Food and beverages, Industry, Interiors and finally Travel) provide whole, two or four ads to a page and fortunately none of them are angled or overlap. The digital reproduction of the 1500+ ads is excellent, it is always a problem to reproduce anything that is already printed because it can create screen clash but these are reproduced with clean colors and sharp lines (thanks to 175 dpi).

Most of these ads are copy and picture heavy, stylish use of white space and clever typography was years away, though three ads for Pierce Arrow autos on pages 176-177 stand out because they do seem very modern. Illustrations rather than photography were the main visual elements with headlines and copy used to fill any space that was left.

This as a super book if you are interested in social history or want to see how copywriters created product desire more than sixty years ago or you are just curious about things your grandparents reminisce about. Maybe they remember the 1932 ads for the Pitcairn autogiro, after all no home should be without one!

Once again, Taschen has put forth a wonderfully illustrated and highly enjoyable publication. The ads are superb. The reader can truly immerse themselves in popular culture and daily life in the United States during the 1930s. What I most appreciate is the fact that Taschen presents the materials as is; they let the ads speak for themselves. I consider it one of the best resources of popular culture from the era.

You expect a book like this to be fun, and it is! The hard sell approach, the inflated claims, and the infamous phrase, "It isn't brand X if it doesn't say Y!" (as if your brain is scrambled) ... it's all hilarious now. And even when these techniques get tedious, the drawings and paintings are colorful and well-designed by themselves.

The ads don't mention the Depression, but you can see it in the phrases "stretch your dollars" and "these days..." That's a technique auto makers adopted after Sept. 11th, as in "we're getting America moving again with 0% financing." In that sense, ad makers fashioned a social history that belongs alongside stories of travelling Okies and bread lines. These ads showed what people hoped for, what they wanted to become. And that's just as important as where they were. So while post-Sept. 11th ads wanted to get the family back to the dinner table, so Depression-era folks wanted to get their friends back for champagne and elegant dinner parties.

Still, there is enough variety here to reflect many points of view and design style. Some ads were clearly ahead of their time. Some were still mired in Victorian imagery. A few are really shocking, like the public service ad with a drawing of a sinking Lusitania with the headline, "The Lusitania Sank. So What of It?" (It was an ad for World Peaceways.)

I am no historian or designer or advertiser ... but I found this book mind-blowingly fun.

Another massive collection of colorful magazine advertisements from Taschen. This is the same format as the first book in this series,'All-American Ads 50s', hundresd and hundreds of whole page consumer magazine ads (there are a few pages with two or four) beautifull printed.

As this edition covers the war years, 111 pages carry ads by American companies explaining how they are doing their bit for victory. On page 618 there is a 1941 Greyhound bus ad that features a map of the US showing all the main military camps and the copy tells how Greyhound runs a bus past most of them. In the chapter on 'Industry' I found sixteen 1945 ads from a metal producing company called Bohn, they show futuristic designs for various forms of transport and a wonderful streamline combine harvester.

Most of the ads in the book use illustration rather than photography, so much easier to stretch reality.

This is an ideal gift book for anyone who lived through the forties and if you are just curious about middle-class life back then these thousand ads will give you plenty to think about. A book bargain at the price.

This is one of a series of amazing books published by Taschen.
I have been purchasing them through Amazon (as some are difficult to locate through stores). The series so far covers the 1910s through to the 1980s, a volume per decade. Over 500 pages of quality reproductions of ads from consumer goods to movies of those decades. You could spend hours looking through these books - and still find something you missed last time around. Congratulations to the editor/s.

Baby boomers take note of this wonderful book! As one born in the late 1940's I can't recommend this book highly enough. Here are ads from the magazines when we were born. The ads are printed somewhat smaller for the full page ads and a lot smaller for quarter page ones. However the printing quality is good enough that you can read ads in their entirety even if you occasionally have to use a magnifying glass to read the smaller ones. (Yes, our eyes are beginning to show our age!)You people with good eyes won't have that problem. The ads will awaken a nostalgia for things you don't remember. The Zenith TV with the Giant CIRCLE screen! (It's probably 10 inches!) How about an ad for Rice Krispies with Snap, Crackle and Pop riding American fighter planes! The Greyhound Bus ad asking people to "Help a fighting man enjoy his precious leave or furlough" by giving up travel. It all 'ads' up to a wonderful trip back in time!

Off course I was born in the 40's so this adds is part of the world I lived, so I enjoyed it very very much. I used to collect old Reader's Digests specialy for the adds, it reflect the world of those days and most of it are true art works.
The selection is very wise and complete, the section I liked the most is the car section and the pictures quality is terrific I d'ont undestand how they got so good picture quality if it suppossed they take it material from old magazines.
I'm sure any body will enjoy it a lot.
I'd rate it 6 stars or more if posible.

This book was recommended to me by an architecture student. While not an architect, I must say that this book is one of the most valuable architecture resources in my library. As someone who has always had an interest, this almanac has really allowed me to explore and enjoy my interest in architecture. This book has a lot of information that will be of interest to professional architects, but it goes well beyond that and has something for everyone. There is a lot here that you won't find anywhere else, and its as up-to-date as it gets. I will be adding a copy to my library every year. Highly recommended.

An annual compendium of architecture and design information, articles, and facts, James Cramer's Almanac Of Architecture & Design 2001 offers rankings of the top Architecture and Design colleges; state-by-state registration laws; ratings and rankings of the leading firms; the Pritzker Prize and other major award speeches; the latest state and city "Salary and Compensation" survey results for designers; a comprehensive design competition calendar; the latest records, rankings, and achievement sin design; "need to know" facts on architecture and historic preservation; exhibition schedules for top museums of design; a locator for architecture bookshops; comprehensive and updated award histories, deadlines, and winners; recent obituaries of design leaders; student leaders on education and the profession's future; and an exclusive ranking of the "most visited" historic house museums. Almanac Of Architecture & Design 2001 is a core reference title for personal, professional, and academic reference collections.

A good resource, for a number of reasons. The variety of information the editors provide, from hard building cost data to locations of architectural bookstores, makes this guide useful in many ways. Although the book bogs down in spots with lists that I will probably never use, most of the material is stuff I just KNOW I'll need to look up at some point (such as average architectural salaries, by level and state; that "some point" is when I change jobs again). In fact, I've already referred to it a couple times already, and the year 2000 is still young. Plus, the book enlightened me to the fact that Walter Gropius shares my birthday (how do you compile that knd of stuff? call his house?). Anyway, I can't possibly enmerate all the ways this book is useful. I can say its a pretty good one to have on the shelf.

I bought this book and have not been able to put it down. It has more information packed into it than I had originally thought. The best sections I think are on liscensing laws in landscape architectue, architecture, and the 250 leading design firms in the U.S. I will make my own recommendations to the editors but this is one of the most informative sites that I have visited. The section on journals and magazines is especially helpful. I recommend regional magazines be included such as Architectue Minnesota and Texas Architect. Quality of the paper and print is outstanding. Thanks for this breakthrough book on architecture lists and rankings.

Carmine Infantino created the Silver Age Flash. This is his story with tons of illustrations.

The World according to Carmine Infantino is a deep, look into one of the industries giants. Full of clever writing, and lots of historic analogies and tidbits of life in the times.

Reviews Carmine's career from day 1 (birth) all the way to modern time. When you read this and see what this man has brought to field of Art, you immediately want to go grab up everything you have orcan get by him just to see in more detail what has gone on in the background of these pulp paper gems of art history.

Cleverly done, the book appears as if it could have been part of a series of treatises on the men who made comics what they are today.

Very enjoyable, one of those you cant put it down til your done type of books, that you will have no regrets purchasing.

This wonderful book tells the story of Carmine Infantino- one of the true legends of the comic's biz. In addition to being one of the most prolific cover artists of DC's Silver Age, Infantino is credited with a host of distinctions. He drew Green Lantern and the Flash during the Golden Age and co-created Black Canary. He designed the look for Barry Allen and as such is the very first artist to draw the Silver Age Flash for Show Case #4- credited with launching the Silver Age of Comics. His artwork is generally regarded as the very best to ever grace the covers and pages of the Flash. His work on Adam Strange outsold all other Sci-Fi comics before or since with the exception of one title- Star Wars (and it was Infantino himself who, as the artist drawing the early Star Wars comics for Marvel, helped the series beat his own record on Mystery in Space). He also designed and was the first artist to draw Barbara Gordon as Batgirl, creating the Silver Age character that would go on to appear in the hugely popular Adam West and Burt Ward TV show. He also created a new Batman villain, Poison Ivy. His other credits include Airboy, the JLA, Spider-Woman, Suberboy, Charlie Chan, and other titles too numerous to list. Perhaps most importantly Infantino is credited with saving the Batman line of comics from cancellation with his "new look" Batman, re-designed Batmobile and other Bat gadgets. He became editor, publisher, and ultimately president of DC Comics. "The Amazing World of Carmine Infantino" is a true must buy for any comics fan!

This is a long overdue book. From the Flash to Adam Strange, Infantino has (along with Jack Kirby) practically defined the look of the Silver Age of comics. Very nicely illustrated and with an intelligent text, you will not be disappointed. A "must buy!"