Directories Books
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Used price: $13.80

In regular use on my office bookshelfReview Date: 2008-04-25
Must Have Reference book for Admins and Developers!Review Date: 2008-03-24
Great reference, could use a little work on helping people implement in more useful ways though.Review Date: 2007-11-07
There are a number of areas where I think the book falls short - all of the scripts are very hard coded scripts that don't tell you how to do some functions that would make their scripts actually useful (like "pull the list of users with attributes from a tab-delimited file and create them" or something similar, this would make mass creation of users actually useful, instead of "create user1, user2, user3, etc..."). I think that the writers expect you to be a VB expert (or at least close to it) if you're going to actually make the vb scripts useful.
Most of the scripts are "How to use a script to do the same functions that you can already do in AD with ADUC or another MMC", but I think that the most important thing for me about the book is what it inspires me to think of doing. Things that MS doesn't necessarily expect you to do. I'm still not seeing a way to add sidHistory to an object (MS does it with another applet - there is a way...), but there are so many things in the book that just have me thinking about how you can implement changes to an environment that MS says you can't do. What they really mean is "You can't do that with the GUI tools that we provide you".
Great Book!!Review Date: 2007-07-26
Excellent Book! Review Date: 2007-03-09

Stuff you need to know...Review Date: 2006-09-22
Pricey but helpful book. A lot of the same information can also be found online by searching "how to create a yellow pages ad".
This covers all print media and strategies for developing your marketing (complete with examples of what a strong ad looks like vs the "not so good"). If you need or want more assistance Barry and company offer their service (paid of course, but their fee structure is comprehensive and reasonable) includes analysis of your ad, suggestions for improvement in addition to (re)designing your ad to reach your target audience.
The two most important bits of information we came away with are these:
1. Unless you are in the ad design field you should _seriously_ consider hiring someone who knows their trade WELL. We needed to make some minor changes to our YP ad from the previous year, and although we started the process "early" (at least what our rep led us to believe was early - 2 months out from their `deadline') we still have NOTHING from the phone companies "design team".
The following sage advice rings true "...yellow page graphic artists are required to output a lot of work in a short period of time. Even the best artist cannot do a great ad in 30 minutes. You honestly want an artist to spend the entire day working on your advertisement, and you want to pay them for it... Graphic artists study art. They do not extensively study business, or copywriting, or marketing, or business law. They do not know about your company, your customers, your capabilities, or how you make money. If you really want effective yellow page advertising, hire the best graphic artist and the best advertising professional you can find [and afford - my emphasis]. Do not leave it for a kid with a computer".
At this point we would be glad to have paid for a quality job done because it would have saved us time lost in having to constantly call our YP rep to find out when the "design team" would have our ad back to be proofed (and our rep's boss wasn't any more helpful either -- this from the "leading" directory in our area, tsk, tsk, tsk), not to mention frustration in having to go through all of that nonsense. We are a small independent music teaching studio and we would have been better served and saved money in the long run by hiring a professional than leaving the design process to some over-worked, under-qualified and probably under-paid novice from the phone companies "design team".
2. Publishers carefully monitor phonebook circulation and usage data. They know exactly how much their book is being used and by whom. If they are not volunteering that information, be extra careful. Alternatively, publishers should also be able to give you information about their competitors. Ask how their book compares to their competition's book. Be persistent and insist on getting this information from them - you're paying for it (by way of placing an ad in their phone book).
This is the reason we are still trying to work out our yp advertising with the "leading" phone co/publisher. They're the one most used in our area. If that was not the case we would have dropped them like a hot sweaty sock!
Barry's book covers so many salient points about YP advertising and the industry that you could read, and re-read it and still find ways to improve your YP ad. A very good investment for any business owner (and the online source above compliments it well - MOO).
Good luck and fortune in all your business endeavors everyone!
This Book is a must for Yellow Page advertisers everywhere.Review Date: 2006-06-17
--A.Strange, Founder, Ad Revamp * Yellow Page ad design
Personal service. Proven methods. Toll-free advice. www.adrevamp.com
We posted the media quotes and book description belowReview Date: 2005-12-06
Media Quotes about "Getting the Most from Your Yellow Pages Advertising" Maximum Profits at Minimum CostReview Date: 2005-12-06
"The definitive word on the subject."
-Home Office Computing magazine
"Barry Maher is the nation's leading independent authority on Yellow Pages advertising"
-Simba Information, Inc.
(Publishers, Yellow Pages & Directory Report)
"Discover effective design, layout and copy writing techniques . . . Learn how to design an ad that will get YOUR business the call, even when surrounded by others ads selling the same product or service."
-The Small Business Administration's Success Symposium
"Businesses may be spending 25% of their gross [in the Yellow Pages] and be spread too thin, or they may be overspending at 1%. To make key decisions to best business advantage, an independent and authoritative perspective is crucial. Barry Maher, offers [just that]."
-Retailer News
"This is the best information there is and should answer your questions as well as save you lots of time and money."
-Terry Johnson, President, Dial One
"Maher takes the mystery out of Yellow Pages Advertising. He tells you how to make it work and what to do when it doesn't. A great new resource for small businessmen."
-Ray Schultz, Editor, Direct Marketing News
"The nation's foremost authority on Yellow Pages advertising."
-Dealer Communicator
"The inside scoop on how to make your Yellow Pages advertising dollars pay off . . . Find out what the sales rep won't tell you. Design an ad that really pulls."
-Business Opportunities Digest
"You'll learn how to design an effective ad, keep score on your ad and deal with the sales people when they goof."
-Rudolf Solomon, San Francisco Examiner
"Takes on the topic of Yellow Pages with zeal and humor-while offering practical help in getting the directories to work for you."
-Instant & Small Commercial Printer
"Invaluable insights."
-Restaurant Management Today
"[Maher] has helped thousand of businesses turn their Yellow Pages into gold . . . a complete, step by step program for developing Yellow Pages ads that get the call."
-SBC
"A comprehensive approach to planning and implementing a successful Yellow Pages advertising program."
-Dentist
"Guides [business] on how to get the best return from their Yellow Pages advertising . . . improve response, enhance profits."
-SNIPS
"Provides the stimulus to get your advertising in gear."
-The Competitive Advantage
"Last year, American businesses spent $8 billion dollars on Yellow Pages advertising. For many small businesses, it was their only form of advertising. Yet many small business owners are unsure about how to get the most out of their Yellow Pages advertising. To help them, Barry Maher . . . [offers] a practical guide to Yellow Pages advertising . . . [providing] insights and advice for small business owners."
-Los Angeles Times
"If you now make use of yellow page advertising in telephone directories, you will be especially interested in what [Maher] . . . has to say about choosing the right ad size, creating the ad that will generate the most response, and how to select the right categories to advertise [under]."
-In Business
"[Packed] with cost cutting tips . . . a super resource. [From the author of] the bible of Yellow Pages advertising"
-Save Your Business a Bundle: 202 Ways to Cut Costs and Boost Profits Now by Daniel Kehrer, Simon & Schuster
"An informative overview of the entire process, including evaluating and selecting the right Yellow Pages book, choosing the right ad size, determining how many ads to run, creating the ad likely to generate the most calls,, and dealing effectively with the phone company and sales reps. He also offers guidance on tracking ads."
-Professional Electronics
"Practical advice on the complete process, from deciding whether to advertise at all to turning callers into customers . . . The advice is detailed and . . . should help improve the reader's directory-buying decisions."
-Fitness Management
"Anyone who has dealt with the Yellow Pages people would welcome the [information]. Wise ad people have said placing a substantial schedule in several phone books is only slightly more complicated than dealing with the U.S. Army."
-Des Moines Register
"The best yellow pages investment I've ever made, making every cent I'm spending on phone directory advertising the most effective it can possibly be. Eliminating every bit of waste. I fully intend to recommend it to all my associates. And none of my competition."
-Dr. S.R. Pampalone, Chatsworth Dental Center
"Many useful tips . . . I am looking forward to getting more clients from yellow pages advertising and, at the same time, saving a great deal of money."
-Vincent A. Lloyd, Lloyd, Hoskins & Pierce
"Tremendous insight into Yellow Pages advertising."
-Dr. Gregory S. Keller, Cosmetic Surgery Center
"An invaluable resource on getting the most bang per buck in advertising . . . [Maher] clears the way through the jungle of options and clearly delineates what is as well as what isn't effective. I recommend it wholeheartedly."
-Michael Parker, President Parker Plumbing
"PIP Printing's retail centers rely on yellow pages advertising to reach business printing consumers every day, but without following a carefully planned strategy, our yellow pages messages could be easily overlooked. Maher offers . . . straightforward guidelines for insuring maximum effectiveness for yellow pages advertising."
-Susan Falk, PIP
"A complete guide to creating a results-oriented program for advertising in the Yellow Pages. It's got everything from how to write an effective ad to where, when, and even when not to advertise."
-B. Dalton Bookseller
"A very valuable resource as I communicate with members of the American Rental Association on ways they can use the yellow pages most effectively."
-Frederick Anderson, American Rental Association
"Cash in on Yellow Pages advertising with [Barry Maher]."
-Pharmacy Newswire, NARD Journal
Worth its Weight in Yellow Gold!Review Date: 2007-04-16
Though certainly geared toward business owners, writing professionals will also find a tremendous amount of applicable information. Maher gives a brief history and evolution of yellow pages, then moves through a logical progression of determining need and on through the process of the finished product. For writing professionals, read through this and then thumb through the yellow pages and see the enormity of a market just screaming for professional assistance. I believe this a market largely untapped by commercial writers.
An outstanding feature of this book, and one found far too seldom, is an abundance of margin space for making notes and good, thick paper that highlighting doesn't bleed through. Business owners will pay for the price of this book a hundred times over and copywriters will find a resource for a niche market rich with possibilities.

Used price: $0.08

Do yourself a favor and BUY THIS BOOK!Review Date: 2007-09-24
-Guy D. Wells"
An Actor's Black Book...Review Date: 2006-12-30
This book is overflowing with so many sources that you may as well toss out the Yellowpages. Judy Kerr did a flawless job of providing step-by-step instructions regarding the business-side of acting and how you can get started.
Sure, there are useful quotes from all kinds of big names and experienced veterans about the technique, but Judy was very wise to simply refer readers to all types of classes, coaches and workshops rather than attempt to write a book on how to act. Experience is the only way you truly learn, not by reading about others who experience it.
I'm currently saving up to take the 2-week trip to Los Angeles to research the city which is mentioned in the book with detailed stops to make.
If you're wondering whether or not this book should be on your bookshelf at home, buy it now. No, don't continue reading my review!! You're not listening and I feel disrespected. You could've been entering your shipping address and credit card info by now you lazy bum! Ya wanna act? Okay, your character is shopping for a book by Judy Kerr... ACTION!!!
An Awful Lot of Really Good InformationReview Date: 2006-11-04
One point she makes I'd do differently. She says that it's a good idea to participate in theater and theater groups. Truth, absolute truth. Unfortunately it's not that easy. In your home town, the little theaters needed and probably eventually used everyone who showed up for the auditions. In New York and LA, it's just about as hard to get into an 'amateur' production as it is a professional one. There are so many 'currently unemployed' who want to be on stage that it's difficult. Solution - start your own. Perform in your church, or the Y, or the back room of a restaurant. Just do it. As she says, you never know who will be in the audience.
Finally, the title of the book just about says it all -- Acting is Everything. Acting is not something that you want to do, it's something you have to do. Use the book as you can, but go for it.
Highly recommended!Review Date: 2006-09-05
Joanne Rose
www.joannerose.com
Like having a professional adviser at home with you 24/7Review Date: 2006-12-26

Compliment to...Review Date: 2007-05-29
a great buyReview Date: 2006-07-14
CoolReview Date: 2006-07-14
Superb!Review Date: 2006-07-14
I am so happy I bought this book because I don't have to worry about not finding the right person! The right person is right here in this book waiting for you to contact them.
Great book! I am expecting for more books like these in the following years!
wow,amazingReview Date: 2006-07-13


The whole series!Review Date: 2007-05-29
great releaseReview Date: 2006-07-14
Superb!Review Date: 2006-07-14
Great!Review Date: 2006-07-14
It works great when you are in a hurry and you can't find the right person for the job!
It made my job easier and I even fired some of my assistants because this book is all I need!
Complete!Review Date: 2006-07-11


AMAZING WORKReview Date: 2006-07-14
Super!Review Date: 2006-07-14
Full!Review Date: 2006-07-14
great for the officeReview Date: 2006-07-13
SUPER!!Review Date: 2006-07-11

Used price: $8.70

Great guide for planning cross country tripReview Date: 2008-05-07
Love Factory ToursReview Date: 2008-05-03
Excellent for travelersReview Date: 2008-04-12
We like to travel the country and will use the information to plan our trips. The book is well organized and very helpful.
Behinds the Scenes!Review Date: 2008-02-25
I am always curious about how things are made,
and after watching many episodes of "How do they do it",
and "How it's made" on discovery Channel.
I started to look for extra resources for a better understanding on these "behind the scenes" mysteries.
Then, I found this book.
And this book is a real treasure!
The book is well organized,
It provides many detail information about the factory tours,
and the brief background of the companies.
Thanks to this book,
now I have some itineraries in mind.
I plan to visit KitchenAid's factory in the near future for my mom.
(My family is in Taiwan)
She is a big fan of KitchenAid mixer. ha.
I will also visit Airstream company as well,
Owning a travel trailer is my dream, and I want to know how it is made,
And I will be more determined to realize this dream!
Maybe one day I will write a similar book "Watch it made in Taiwan" in a mobile trailer office. Who knows?!
Watch It Made In The USAReview Date: 2008-01-12

Used price: $11.71

great for the noviceReview Date: 2008-03-04
You must try itReview Date: 2008-01-23
Eveything you need to know!Review Date: 2007-08-12
Great book for beginning and intermediate jewelersReview Date: 2007-07-17
The Jeweler's Directory of Decorative FinishesReview Date: 2007-06-30

Used price: $0.47

Furniture BuyerReview Date: 2008-02-08
Saved us at least 40%Review Date: 2008-01-04
many many storesReview Date: 2007-03-25
Don't buy furniture without this book.Review Date: 2007-10-19
She also has a website referenced in the book that provides the lastest updates to the book, as well as comparing some prices, and lots of other great information. There is also very helpful information regarding purchasing fabrics for decorating.
Don't shop without it!
furniture factory outlet guideReview Date: 2005-08-02

Used price: $0.16

He did this for his Mom-I knew I would LOVE it!Review Date: 2004-04-27
The Ultimate Internet Travel GuideReview Date: 2004-04-04
The impetus that brought about the publication of the recent Internet travel guidebook, You Are Here Traveling with JohnnyJet.com, was the result of the many emails John E. DiScala had received from viewers of his Internet portal JohnnyJet.com.
Apparently, people were inquiring if there was a companion travel guidebook to compliment the portal.
As a result, DiScala and fellow co-author, Eric Leebow, decided to put together a innovative book that would be the ultimate Internet travel guide for people wanting quick and easy information, and at the same time to be used in conjunction with the web site.
Divided into 34 chapters, the guide effectively points its readers in the right direction in clearly summarizing and highlighting over 3000 travel Internet sites.
These sites provide a wealth of detailed information that makes life much easier for the traveler. Even the arm- chair traveler will find something of interest.
The guidebook not only focuses on the traditional topics as senior travel, restaurants and hotels, but also the non-traditional-where to find the best diving directories, adoption travel or family reunions, travel humor sites, religious travel, archaeological digs, zoos, and other topics you would not normally find in the "run of the mill" Internet guidebooks.
Also included are some interesting sidebars containing useful tidbits of advice.
For example, where is the best place to sit on a plane? We are advised that if you suffer from motion sickness, choose a seat towards the middle of the plane or near the wings.
What I found particularly useful about the book is the user- friendly format with its detailed Table of Contents, appendices and Index.
The reader is not forced to thumb through several pages before he or she can track down what they are seeking. Immediately, a glance to the table of contents or index will clearly point out the way, saving you a great deal of time and frustration.
In addition, you even have comprehensive appendices listing destination sites, automobile rental sites, major hotel and motel chains, US and International airlines, airfreight companies with phone numbers, and where to report stolen credit cards with phone numbers.
You Are Here Traveling with JohnnyJet.com is sure to prove to be an invaluable tool in covering the full range of queries travelers often ask and is a welcome addition to the spate of Internet travel books.
Amazing Resource for TravelersReview Date: 2004-04-15
Features:
More than 3,000 carefully researched Websites
Money saving travel bargains
Travel tips that make a difference
34 chapters filled with amazing information
Some of the main chapters:
Steals and Deals on Fares
Lodging
Airport Information
Food on the Road
Traveling with the Family
Seniors: Traveling in the Golden Years
Student Travel
25 Things to Do and See (Everything from Haunted Tours to the London Theatre)
Pets Can Travel Too
You are Here: Traveling with JohnnyJet dot com is encyclopedic and perhaps the most comprehensive book I've seen on online travel resources. If you travel, you need this book.
John E. DiScala's research will make your travel research easier and when you are actually traveling, you can visit the website. When you visit the site you can look up information with the "Jet Codes." For example: Johnny Jet Code: Boat Rides. You will then find links to various sites and can quickly click through and find the information you need. It was super fast and much easier than trying to look up boat rides in a regular search engine. Just look for the Code Index in this book. The regular index is also quite helpful.
So, whether you need a free language translator or want to avoid the world's most dangerous places, it is all here.
Eric Leebow is the founder of Yahbooks Publishing and is the author of various other You Are Here books. John E. DiScala, AKA Johnny Jet is a travel expert and the founder of the travel portal Johnny Jet dot com. He is known for his weekly newsletter and site and from what I can see he is passionate about traveling.
~The Rebecca Review
Makes Traveling a Pleasure!Review Date: 2004-04-20
Whether you want a long weekend getaway, a long vacation, or are planning a speaking tour and want to know where to stay, and what you can see and do at your destination, this book will make your life so much easier.
Highly recommended for its incredible resources no matter where you want to go, or what your interests are, it is covered in this fantastic book.
Way Better Than Google!Review Date: 2004-08-06
This book helps you navigate the deepest, darkest corners of the Web so that you can plan the best vacation ever.
Want to go hiking in Scotland, or scuba diving in the Carribean? You'll find where to look for vacation information here.
Need the best selection of luggage, at discount prices? You'll find the best places to shop online.
Want the best ways to stay in touch while on business travel? You got it -- the links are here.
I consider myself pretty Web savvy, and at first I was skeptical that a book could do better than a few minutes with Google. Well it can -- and now, I am a big believer.
Save yourself hours of frustration searching page after page in the search engines, jumping back and forth from site to site, as you try to find what you need among billions of search engine pages. Use that time, instead, enjoying the great vacation you were able to plan.
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