Profit The Books

Public relations expertise is helping the booming nonprofit business, and provides a variety of basic business approaches to nonprofit organization and management, from showing how to adopt a business strategy and how to market a speaker's bureau to using communication in speeches, selecting a board of directors, and marketing a nonprofit. An excellent set of basics tailored to nonprofit structure and experience.

Well written. Easy to read, understand and follow; it moves right along. Clearly illustrated. Covers all areas of public relations that can be used. Great glossary. A very useful tool for any one interested and/or involved in nonprofit organizations. A must in any nonprofit organization's library!

Public relations is the key to success in society today. As an educator in a respected private school where public relations are vital, and a presenter in various local, state, and national forums, Kinzey's book has been pointedly valuable to me. Undercscoring, clarifying, and extending my knowledge, this book addresses both my personal effectiveness as a communicator and specific concerns I must emphasize to my expressive writing students who are concerned with improving their writing skills, as well as their adolescent interpersonal skills. Because the book is global in its applications, readership should extend beyond nonprofit organizations to anyone concerned with any facet of public relations.

I have worked in the PR field for many years, but am new to nonprofits and found some interesting information in this book. However, the author does not even cover the aspects of PR that I consider essential to any PR program: working with the press, writing press releases, media events, getting the media to cover your events, etc. It discusses annual reports, newsletters, speakers bureaus and developing a board of directors (PR?), but nothing about traditional PR as it relates to nonprofits. It's almost like there is a missing chapter or maybe two.

Kinzey's analysis of effective public relations strategies for nonprofit organizations is a must read for anyone working in the nonprofit sector. The reader is guided through the necessary steps to engage public relations tactics and strategies to promote his/her organization. From chapters dealing with annual reports and company newsletters to the creation of a speaker's bureau, Kinzey effectively articulates the need for public relations in nonprofits. This book can be used as a reference tool for individuals responsible for public relations within their nonprofit organizations.

Bill provides great insight into the challenges and opportunities for competing in the 21st century. I appreciate the easy-to-read style and practical examples. I recommend the book to all.

Bill's brilliantly written book, WAL-SMART, sheds new light on Wal-Mart's business culture DNA and how companies can profit in the Wal-Mart world we live in.

Marquard reasons Wal-Mart has changed the business landscape not just now -- but forever. And if competing businesses fail to recognize how Wal-Mart has changed the rules of doing business, then Marquard says these businesses are choosing to lose. Businesses choose to lose because they fail to address how Wal-Mart has conditioned new expectations from competing businesses, suppliers/distributors, employees, and local communities.

If you are responsible for managing business activities of any retailer or any supplier/distributor, I implore you to read WAL-SMART. It's chock-full of smart strategy musings which will help you better compete against any big dog dominant company in your competitive set. WAL-SMART is a worthwhile read!

If you `play' in the consumer products/retail market - the sandbox of the `big boxes' - this book is for you. In this informative, enjoyable, well written, easy to read and exceptionally well structured (easy to read in numerous sittings without losing the context or flow) book, consultant Bill Marquard offers advice on numerous strategic fronts.

1. He provides advice on strategic decision making - chose what not to do, chose what to do, and chose with intentionality (means commitment to me).
2. He tells us how Wal-Mart transformed our world thru its; pervasive nature, pioneering new rules of the game, redefining customer expectations, and its ability to set the agenda for suppliers.
3. He restates the keys to success for Wal-Mart - focus (the business is running one store at a time), correction of errors (how to do it better tomorrow), constructive paranoia (who is ahead of us), thrift, and a `we can make it better' attitude (reuse others ideas, better)
4. And in Part II he advises on strategic thinking in this new consumer products world. This part is a particularly well constructed discussion, where he links competitor strategy and vendor strategy and employer strategy and community strategy, suggesting what key questions must be answered correctly to win:
* A Big Box competitor strategy requires winning decisions on: How to differentiate, What to emulate, Where to dominate.
* A Big Box vendor strategy must address: What to leverage, How to invest, Where to diversify.
* A Big Box employer strategy should consider: How to reward, How to impassion, How to help them grow.
* A Big Box community strategy must include: Where to belong, How to align, How to engage.

Because the consumer marketing world - any business sector world, for that matter - moves at such a rapid pace, specific strategic ideas found in a book, any book, are outdated before the ink is dry. While Marquard does provide specifics, it is the conceptual thinking and his clarity that make this book worth the time to read.

Dennis DeWilde, author of
"The Performance Connection"

When I began to read this book, I incorrectly assumed that William H. Marquard would focus his attention almost entirely on Wal-Mart when, in fact, his objective is to suggest what lessons can be learned from this extraordinary successful company, lessons that could be of substantial value to almost all other companies, regardless of size or nature. As Marquand observes, the primary message of Wal-Smart is that "we all must make smart choices - intentionally and explicitly - to profit in a global marketplace that is dominated not only by Wal-Mart but also by many [other] giants of industry. The message in short is: Choose or lose."

He carefully organizes his material as follows: Within the first half of the book, he suggests "why we ended up in a Wal-Mart world by explaining the elements of Wal-Mart's success that few people see...it is what's behind the scenes that really makes the difference in creating [various] visible advantages" such as its efficient logistics, low cost structure, and everyday-low-price perception. Then in the second half, Marquard responds to a challenge which all business leaders face: "Now that we are enmeshed in the Wal-Mart world, what are we going to do about it?" he prescribes a number of "compelling strategies" that can guide and inform "smart choices" as competitors, suppliers, employers, and community members. More specifically, Jacquard suggests how to examine options, how to choose the right ones, and how to "win" (if necessary) a second chance to succeed. "Smart choices" must be (as they continue to be within the Wal-Mart organization) explicit and intentional, then executed them consistently to increase the chances of success.

Marquard asserts that the first step in the decision-making process is to choose what not to do -- and that includes (for nearly all organizations) not competing directly with Wal-Mart - before choosing what to do. Once these decisions are made, it is imperative to sustain their implementation throughout the given enterprise with a firm commitment and sufficient resources. Long ago, I decided that strategies are analogous with hammers and that tactics are analogous with nails. The former drive the latter and, if (huge "if") well-chosen, should remain constant whereas the latter may need to be modified or even replaced to accommodate changes within the competitive marketplace.

With all due respect to the importance of what Marquard calls "intentionality" of purpose, decision-makers must also be both willing and able to piece together wisdom from diverse and often disparate places. "Effective strategies come from making connections, from synthesizing, from melding choices in ways that no other company has - or can. When make one choice [begin italics] and [end italics] link it to another [begin italics] and [end italics] link it to another, we eventually craft a mosaic that evokes a more compelling, more complete image than any strategic piece taken individually ever could." When making explicit, intentional choices, therefore, find the "and" which connects all strategies so that they can work effectively together.

Those who share my high regard for this book are urged to check our Ram Charan's Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't, Lynda Gratton's Hot Spots: Why Some Teams, Workplaces, and Organizations Buzz with Energy - And Others Don't, Robert J. Herbold's Seduced by Success: How the Best Companies Survive the 9 Traps of Winning, Jagdish N. Sheth's The Self-Destructive Habits of Good Companies...and How to Break Them, Charles G. Koch's The Science of Success: How Market-Based Management Built the World's Largest Private Company, Jack Alexander's Performance Dashboards and Analysis for Value Creation, Michael Useem's The Go Point: When It's Time to Decide--Knowing What to Do and When to Do It, and Enterprise Architecture As Strategy: Creating a Foundation for Business Execution by Jeanne W. Ross, Peter Weill, and David Robertson.

Overall a good book that establishes the groundwork by examining how the world that we live in (the "Wal-Mart world) actually got created. The author attempts to explain that the much talked about stuff like an efficient logistics system, low costs etc. may be "perceived" to be the drivers of success but that the true drivers are behind these factors. These are simply "visible" competitive advantages which are being driven by "hidden" management DNA. Having established that groundwork, the author then attempts to make us understand what the smart choices are in various dimensions of the business world as suppliers, employers, competitors and community members. Each of these four dimensions is explained through stories of winners and losers. An excellent book that attempts to dig beneath the apparent veneer of the organization.

If you want to start analyzing charts then this book if for you. It gives you an overview of charts, volume and their correlation by touching on support and resistance levels. If you are looking for an in depth book on analysis this is not for you, try Technical Analysis of Stock Trends by Robert D. Edwards and John F. Magee.

This is one of the best books ever written on classical technical analysis of chart patterns. Simple, concise, together with measurement formulae. A must have for every trader.

John Magee also wrote another book in 1958 named The General Semantics of Wall Street, which is out of print, but can be purchased secondhand. The book has nothing to do with actual trading, and deals with the most important subject: the mental aspect of trading, thinking and perceiving the world in an accurate fashion. After 13 years of trading, this old book has earned a place on my recommended reading list.

In short this book shows some of the best ways in which an amateur analyst can trade and be successful. It will not make the money for you but it does provide the basic techniques by which you can do so!

This is one of the best books ever written on classical technical analysis of chart patterns. Simple, concise, together with measurement formulae. A must have for every trader.

John Magee also wrote another book in 1958 named The General Semantics of Wall Street, which is out of print, but can be purchased secondhand at places like www.biliofind.com. The book has nothing to do with actual trading, and deals with the most important subject: the mental aspect of trading, thinking and perceiving the world in an accurate fashion. After 13 years of trading, this old book has earned a place on my recommended reading list.

Good book for someone getting started in major gift fundraising. Also a good refresher for the old pro, but same information is availabe in other books at a significantly lower price.

I loved this book. It came highly recommended from another development director and I checked it out from the library. But I see that Amazon does not carry it. Where can I purchase a copy of this book?

This book was loaned to me and now I have got to have a copy for my own library! Sturtevant not only tells what he is doing he tells us why and starts at the very beginning. He draws extensively on other heavyweight fundraising authors so reading this book is really giving you the info from 3 or 4 of the top fundraisers in the country. A "must have" in any development office.

If you believe that the best fundraising comes from personalized stewardship, you should read this book. Sturtevant takes his years of experience in the higher education fundraising circle, and translates many of the best practices into a format that anyone can use. He offers a great understanding to the novice fundraiser (be they board, staff or volunteer) and really helps humanize an otherwise scary endeavor.

Even the seasoned fundraiser will learn much from his experience, though you may notice redundancy toward the beginning of the last half of the book. Skip over the stuff you know, and you will still be pleased with the outcome.

I've successfully used this book to help train members of my board and to aid in the development of a pro-fundraising philosophy around the office.

No matter when you plan to sell your home, there are remodeling and home improvement projects which can enhance its value, and TLC's 'Property Ladder' show offers up case histories of such improvements, detailing why they boosted sales. From frown molding and granite kitchen counters to spacious-seeming rooms, chapters cover the most cost-effective, high-profit remodel jobs, pros and cons, and when to choose a pro over doing it yourself. It's a clear blueprint to financial success and you can't fail with step-by-step directions and color-coded sidebars of tips.

Diane C. Donovan
California Bookwatch

Purchased the book because of the ideas it had for updating a dated home.
Fit our needs and we got several ideas from it that we have used.

Hello, my name is Scott and I really like this book. I am one who is tired of the thought of working hard for money all my life. So I have been studying ways to get ahead financially in a short period of time. I have read a few books on real-estate and flipping properties, most of them have a lot of good advice, but sometimes you want to see what they're talking about in a picture or two. "Buying For Profit" does just that. It not only has a lot of good advice, but pictures to see just what they're talking about. I would recommend this book to anyone who wanted to get started on the subject of flipping homes.

This book was not very good. It was boring.. plain and simple. The only reason I rated this book with 2 stars is because it seems that it will come in handy for the future. The book does not really mention to much about flipping homes, but more about repairs. It goes into light detail about how to make repairs and installations. It should come in handy when I'm actually in the midst of a project. But as for research about the housing market and profitable ways to flip a house, forget about it. It list a ton of measurements and numbers that no one could possibly remember. The book is also poorly written so its hard to hold your interest and keep on reading.

For 35 years I have presented seminars and written material in the not-for-profit area. This book has been my standard recomendation, since the first edition. Follow every instruction you can't go wrong. Lionel Mayrand

When I purchased this kit, I didn't know anything about the how to file for nonprofit status. This kit took me through the process step by step and I have now sucessfully received my 501 C3 status! Thanks!

Don't buy both "How to Form a Nonprofit Corporation in California, 10th edition" and "The California Nonprofit Corporation Kit, 4th ed." expecting two different books--they contain exactly the same contents, the only difference is the "Kit" comes in a three ring binder.

I am using this for understanding the non-profit corporate requirements in California. I was made the secretary for our corporation for our church. This book is very clear and helpful. The CD rom is a plus with great examples and help.

Issue of non profit organizations and business partnership is discussed from perspective of what strategies and knowledge is necessary to achieve effective collaboration. Author leads through stages of developing this collaborative partnership and provides tools to measure both success and its potential.

I wish author would include more material on collaboration for companies from similar industry. In order to get a broader understanding of other type of partnerships, one chapter about that would have been a good idea to include in the next book revisions.

This is timely management book should be read by all those interested in leading, or advocating, a strategic alliance between a business and a non-profit, or by those who are already involved in such an alliance.

The issues covered by the book are very topical. Strategic alliances have become increasingly important to organizational survival. In addition, some organizations, including businesses, recognize that, for the long haul, they need to be in closer harmony with deeper aspirations of their customers, employees and shareholders. Others oppose such approaches as a dangerous temptation to fuzzy thinking and conflicted agendas. Yet others view the non-economic motives of their constituents as only relevant to marketing campaigns or high-minded mission statements.

This practical book addresses these opportunities and challenges systematically and with insight. It doesn't push quick fixes or high-risk strategies, but rather presents processes and analytical frameworks that support sequential acts of collaboration.

The author is a good teacher and effectively uses case studies to support his recommendations. His approach is practical and recognizes the reality that every relationship involves an exchange of value. His emphasis is on having clear agendas and then searching together for common outcomes built around relative strengths.

Foundation News and Commentary
July/August 2001
Vol. 42, No. 4

Review by Beth Brown

We all want to partner. We all speak of collaborative spirit. But when the rubber meets the road, what does collaboration really entail, and what's the difference between a deal and an alliance?

James Austin breaks down the notion of collaboration into a must-read users guide for any organizational leader embarking on a collaboration. And although the book is geared toward corporations and their nonprofit partners, many of the lessons are universal and can be applied to any individual or organization considering a joint venture, be it a marriage or cross-sector alliance.

Austin notes the role serendipity and personal relationships plays in introducing partnerships-a conversation in a coffee shop or during a long plane ride-often sparking the "ah-ha" moment leading to the realization that a corporation and a nonprofit have what Austin calls mission mesh. The organizations' leaders can see how their visions' core competencies can make a whole greater than the sum of its parts. Through in-depth and candid examples from partnerships, including those between Starbucks and CARE, Timberland and City Year, and American Eagle Outfitters and Jumpstart, Austin chronicles the necessary, and often awkward, stages businesses and nonprofits pass through in order to become strategic partners.

Austin has a healthy skepticism for the ease of collaboration. He often likens it to dating, and as with a courting pair from different countries, he sees the cultural and values barriers between the sectors as the greatest obstacle to collaboration. The corporate leaders he interviews are open about the fact that their bottom line is to make a profit and a partnership can often assist their public relations efforts.

For the nonprofits, there is greater accountability held when working with corporations, and sometimes the social value nonprofits generate is not easily quantifiable. In addition, each can be associated with the mistakes of the other. However, the payoff is that one can also be associated with the success of the other and be exposed to new audiences-potential customers for the business, future partners for the nonprofit.

One interesting observation Austin makes is the inherent noncollaborative nature of a philanthropic relationship (it is the lowest on the collaborative totem poll). Although he does not single out foundations, he characterizes the giving of money by one organization to another as an exchange of resources for warm fuzzy feelings. Among philanthropic relationships, the venture philanthropy approach seems to offer a model of partnership similar in the level of engagement to the examples mentioned in Austin's book.

The details from the examples and extensive quotes of philanthropic and business leaders, such as Aaron Lieberman of Jumpstart and Jeff Swartz of Timberland, give the reader an insider's view of what went into the partnership. At the same time, the book is filled with simple big-picture truths such as "serious relationships, organizational and interpersonal, should not be rushed." That's a helpful notion to remember with everyone so eager to jump on the partnership bandwagon. Austin reminds us that having and keeping a partnership is not the end all-adding value is the goal and sustainability does not necessarily equal effectiveness.

Austin's greatest contributions to fostering collaboration are the tools the book includes: questions, checklists, continuums-cheat sheets for collaboration-that would be an asset to any leader considering partnership. In addressing the questions he poses, Austin leads potential collaborators through the development of a partnership purpose.

The final chapter of the book contains a complete conceptual framework for collaboration that seems universally applicable to any partnership. These "Seven C's of Collaboration" include Connection with Purpose and People, Clarity of Purpose, Congruency of Mission, Creation of Value, Communication Between Partners, Continual Learning, and Commitment to the Partnership.

So let's all take a cross-sector breath before claiming our next partner and take the messages of James Austin's book to heart and practice.

---------
Beth Brown is the director of Public Policy and Emerging Issues at the Council on Foundations.

At the Independent Sector's annual meeting in Atlanta on November 6, Professor James Austin of the Harvard Business School's Initiative on Social Enterprise was awarded one of The Virginia A. Hodgkinson Research Prizes for 2001for his book The Collaboration Challenge: How Nonprofits and Businesses Succeed Through Strategic Alliances. The two Prizes recognize outstanding published research that furthers understanding of philanthropy, voluntary action, nonprofits, and civil society in the United States and abroad. The Prize Selection Committee is comprised of five senior academic researchers and practitioners and is chaired by Professor Howard Tuckman, Dean of the Business School at Rutgers University. The prize is named in honor of Virginia Ann Hodgkinson, who is renowned worldwide as a driving force behind the development of research on the nonprofit sector and voluntary action.

Doug Casey offers timeless information in this book...even if some of it is a bit dated today. Still, the general principles offered in the book could be applied to the current economic environment to make just about anyone successful.

A few things seem to be missing though from Casey's book. Precious metals take a front seat and everything tied to the U.S. dollar is shunned (most of the time), but Casey ignores the fact that Gold hasn't always been a superstar. Timing matters...which is a point he makes but doesn't stress hard enough in my opinion.

There is a time to hold cash and a time to diversify out of it. Still...all in all, it is absolutely worth the read, even today.

Mr. Casey writes in a concise, well thought out manner and I recommend this book. To give a perspective on the content versus time, I purchased the 70's edition during the summer of 2007. Gold, as well as housing, stocks, and other commodities, have gone through several cyclical phases during this time. The only thing that has been steady is devaluation of the american dollar due to inflation and Mr. Casey explains why.

Speculation is not a given and thankfully many of Mr. Casey's predictions have not come into fruition to the extent he described. But looking at what did happen between the time of the original printing and now, he has been more right than wrong. More importantly, Mr. Casey provides rational thoughts on why.

Mr. Casey's views should not be one of surprise if one understands the schools of economic thought. Mr. Casey's views indicate he is in the Austrian camp. Anyone who is interested in Austrian thinking, which is NOT anarchy based, should look up the Mises Organization as well as Murray Rothbard.

Rarely in the annals of investing has advice so sincerely rendered had such a terrible effect on the financial health of so many of its acolytes. Millions of dollars have been lost by thousands of investors who have had the misfortune to heed this now stale dogma i.e. in real dollars gold is off 95% over the last 20 years.

This book, written by a most public persona from the temple of gold-bug mania, one who has endured as a perma-bear over the last 30 years, should be a required afternoon's reading entertainment for those novice, hopeful, knock-a-homa, Joe-six-pack investors everywhere, who would entertain the acquisition of gold as a portfolio hedge or as a road to riches. Like the failed perfidies of socialism this errant advice is still proffered in the 21st century, and who is to say that the author might not ultimately by given his due? However, the repetitive spins of culture have a way of casting before us the prevailing evidence of continued farce so evident in so many facets of human behavior; why not once again?

To fully follow Doug's logic one would have to go to the nub of his theories and test for validity, something he has never done. In fact, if his blandishments were correct in 1975, when he first began writing on subjects as all-encompassing as "the bankruptcy of the world's financial systems", and on the idea that "gold will continue to be the lynchpin of modern economics", then a back casting of his theories, from 2002 to 1975, should serve as a way to test the confirmation of his continuing advocacy? Or is there no other way save wait out the seasons of financial chicanery of criminal and dictatorial elite's as they plunder national treasuries about the globe? In this sense it would be necessary to examine the author's predictions and advocacy of anarchy as a way to govern the affairs of society, against the backdrop of history.

The fact that his book sells for $.50 as a relic of the seventies gives one an indication of the verdict of history as rendered by thousands of readers and investors. By heeding, and worshipping only at the altar of the school of rational calculation, Doug has failed to fully comprehend human nature and its various cultures. This is why backcasting his theories over history has ended with them being relegated to the far, far fringes of public policy. While Doug is a facile and entertaining writer, gifted with an ability to multi-task in a way that most mortals could only dream of, his historic revelations belong in the same dustbin of history with Marx and Malthus as regards his forecasting with predictive accuracy. The reason? His basic set of premises are fatally flawed.

If one reads the most recent of this trilogy, "Crisis Investing", published roughly circa 1980; "Strategic Investing" - 1983, and "Crisis Investing for the rest of the 90's" - 1993, one can only marvel at the missing chapters on the rise of the micro-chip revolution, and its effects on gold as a final currency. Beyond that one can continue to be aghast at the author's reasoning as to the way society might be ordered; Ayn Rand's Galt's Gulch being a fantasy of the first order. Anarchy? Show me a successful historical example?

The prime underpinning of Doug's theory is that government is unnecessary. This makes anarchy a possibility for comprising a heaven on earth community. A cursory reading of "the military 100" would disabuse the average person, but not so with our intrepid visionary. He airily dismisses such objections with a cursory "all those guys just......", and then trails off into the intellectual arena of God knows where.

Doug believes that if we don't bother them they won't bother us. He believes that mercenaries and bounty hunters can be hired to fend off the i.e. al-quaeda. That this analysis is totally at odds with history does not seem to phase Doug, intrepid analyst that he is. Just like our socialist brethren, who have been responsible for so much human misery, Doug treads into intellectual quicksand by averring that "just because it hasn't happened yet does not mean that it cannot happen in the future". By this I mean Libertarianism. If you believe it will work then I have a bridge to sell you. And, you're going to lose your shirt investing in the next run-up in the prices of gold stocks. To repeat myself, rarely have so many lost so much by following the advice of so few.

The theme of this book, and indeed of all three of his books, is that:
1 - mankind cannot devise a government worth having.
2- that any government will eventually debase the currency making gold the only solution for those who wish to conduct commerce, and.....
3 - that the masses of humanity, so ignorant and incapable of learning from historical mistakes, will only be a burden on the "producers", as articulated in Rand's "Atlas Shrugged".

From this societal malady, only one solution can be rendered; that is to nsulate oneself from the onion breathed multitude through isolation in a Switzerland-style redoubt in i.e. the rocky mountains, in a modern day "Galt's Gulch". It is there that our modern day "dogs of war" will protect our producers from those who would steal their possessions.

For contrast on Doug's theories please read "the Twilight of Sovereignty" by Walter Wriston - circa 1992, or "the Vandals' Crown" by Millman, circa 1995. These books will explain how the micro-chip has made gold a 3rd rate currency hedge and no longer the final solution for national monetary systems. Read "the Military 100", about the most influential military leaders in history. In order to augment your understanding of the need for government pay particular attention to Machiavelli, Jomini, Sun Tsu and Clausewitz. Compare and contrast what you learn with Doug's advice.

Read the trilogy, Doug is a very bright and an interesting guy. The exercise will make you think and that, in and of itself, is a good thing. I've learned much while listening to him, you could also.

While time has passed since this book came out, some of the information is valuable to the new investor and the experienced one. The info on gold, real estate are indipensible. Buy It!

And most important - nothing new. I pre-ordered this book, because as I am in B2B segment, I long time had a feeling, that all the e-mail marketing books till now has a bias to B2C and has really less value for B2B.
And this is what author tries to cash in, being the first, who claims to wrote a B2B E-mail marketing book.
As a result - decent, very decent book, and personally I did not found a value there. Author tries to explain old adage perfectly explained by Dan Kennedy in any of his books related on sales and marketing, that you should become a trusted person and expert in your field, and then it will be easier to sell.
In fact, once you read the book, till about the half - there is still nothing to be said new, just a old things, like do not spam, do not send mails to harvested lists and so on.
And now - the most funny thing - the first half of the book, author gives a warnings, how bad you can be, if you send a mail to purchased list - truth, yes. But then later on, on question, so, then where to get a list? If I do not have my own opt in? Answer - BUY IT. Huh???
My advice - buy for example this book: The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales and then take a perfect Dan Kennedy's book about No B.S sales. You will develop your own cycle for e-mail lead generation without advices given in Churchill's book.

I enjoyed this book and found it filled with usefull imformation. Opened my eyes to the new world of marketing.

Winton is truly the guru of email marketing. For people who need help and advice in this area , will really benefit from his expertise. This is a must read for people in the marketing field.

Winton completed an amazing amount of information and advices for Email marketing.
Email marketing has the highest return on investment then any other medium. Why wouldn't you invest a little bit in a book that could transform your Company??
Great Book!!

I felt this book was basically well written. It at times is a little too technical, but basically is easy to follow. I do find it an invaluable tool for reference information in the not-for-profit industry.

It was lucky to find this book. I'm a college student. I am preparing to take a AICPA exam. The library of my college doesn't have enough books about Not-for-Profit Organization accounting. This book gives me friendly and detailed explanations. well, a shortness of this book is a tedious text, such as one color text, no graphic figures. I just worried about objective judgements, because I didn't study other Not-fot-Profit books. Anyway, this book makes me come to Not-for-Profit accounting more closely. I'd like to recommend this book.

Sometimes you may be serving on the board of a nonprofit group and discover that your funder requires GAAP. Well what is that. This book will help you understand the nonprofit world of accounting. This work has been a resource that I have turned to at midnight myself aand have recommended many times. At times it is a little technical. But it helps to use some "accounting" language in the next board or committee meeting that you will be discussing budgets or finalcial presentatons.

Also, I have used this as a guideline when I consulted a small group that needed help with internal controls.

This is a fantastic resource for accountants entering into not-for-profit organizations for the first time or to review further for accountants wanting more clarity in their current management positions. This book covers everything and has excellent sections on accounting and reporting guidelines for the many entity types of not-for-profit organizations. Also has a chapter covering entities on public not-for-profit (GASB). This book truly is worth keeping in the office as a valuable resource.