Profit The Books

Ruth Stevens' Trade Show and Event Marketing has proven to be a very useful book with many good ideas. As a Marketing representative who has worked in both the Tech Industry and for Consumer Products companies I have had the opportunity to attend a wide variety of trade shows, ranging from annual Comdex and CES shows in Las Vegas, to ECRM, NACS, and GMDC shows around the country. When you are dealing with such high costs and logistical problems at these shows you can tend to feel overwhelmed. But authors like Ruth Stevens have helped to pave the way, making our paths to trade show success a little more pleasant, by way of communicating a thoughtful approach to difficult problems. Good work!
Review by: Adam Platts, Northridge

Completely comprehensive on every aspect of trade shows and event marketing. Whether you are part of show management or an exhibitor this book is a solid reference. Even if you are seasoned at trade show and event marketing - you will learn something from this book.

Not until I dug into the case histories did I realize how truly valuable this book is. These punchy examples drive home point after point with clarity that makes all other how-to books I've read on this subject pale by comparison. "Put Ruth in Your Booth" could be its subtitle.

Ruth has hit all the right buttons in this book. As a trade show consultant, too many of my clients focus on the display and event on the show floor, neglecting the pre-show and post-show part of the medium. When you take Ruth's well-documented book literally and plan, promote, you will indeed profit. Especially with proper post-show lead development. I am sending copies of this one to my best clients and prospects.

If you are in marketing and you exhibit at trade shows, this book may change your behavior forever. Not only does it provide in-depth information about what trade shows can do and how they operate, but it also explains the financial structure you should put in place to determine whether participating in a trade show is worth your while financially. That may be bad news for corporate marketers who prefer to unpack their booth, buy the coffee and flowers, and hand out literature.
But if you want to turn a trade show appearance into a truly special corporate event, author Ruth Stevens has a game plan for you. Her book includes sample budgets, case studies, expense spread sheets, lead generation forms, checklists, survey ideas and a great appendix listing sources of additional information. It explains everything you need to know about the opportunities that trade shows offer and how you can use them to advance your marketing goals. We highly recommend this book to marketing managers of business-to-business companies who want to start getting solid returns from special events.

A very clear and practical view of the Balanced Scorecard tool. The text has the right amount of theoretical background and gives very enlightening exemples and advice to those interested in this field. However most of the exemples comes from private sector and non-profit organizations. Little from government and armed-forces.
But in general terms this is an excelent book. I recommend it.

This book is informative and keeps your interest. Lots of case studies and examples. The author keeps the focus on why scorecards should be used and places emphasis on how to keep them useful.

Managers face competing interests in running a company. Their compensation programs are set to try and focus their performance, but if it is only set on revenue the company might end up losing money while paying the top executives big performance bonuses. If it is on net income, they can manipulate the accounting by cutting the heart out of future business, again, damaging the company while getting a big paycheck. If you put them on straight salary, you won't be able to hire most of the best talent. So, what do you do?

The Balanced Scorecard was originally created in the private sector to create management goals that, yes, balance a variety of factors. You use historical and industry data as well as current performance metrics. The interests of shareholders and stakeholders are also balanced in some way, as are any other combination of factors that can help managers get a better picture of what matters to the success of the company and the benefit of its owners, its employees, and its stakeholders.

This book takes this tool and shows you how to adapt it to public sector entities and nonprofit agencies. Paul Niven draws on his years of experience and shows you how to tweak the model and use it to increase your organization's effectiveness. He also takes us through the success story of Charlotte, North Carolina.

If you are interested in this model and are a governmental agency or a nonprofit organization, this is a fine resource.

Reviewed by Craig Matteson, Ann Arbor, MI

Balanced Scorecards make lots of sense for the For-Profit world for which they were originally developed. What makes this book so good is that they have concentrated on what makes Non-Profits different and how to conceptualize how the BC works in that arena. The book is well written and easy to understand. It is a must for all non-profit execs.

Very helpful approach in developing a measuring tool for monitoring ministry growth and tracking to Vision.

Today, it's everyone's role to market and sell. The book will help you with everything from implementing a marketing plan and building strategic alliances to selling virtual construction and design-build methodologies. What an effective and powerful tool for the construction industry and about time!

The pace of change we see today is similar to a constant kick in the pants for anyone marketing construction services. This book will help make that change a little less painful. A must read for anyone who wants a road map for success in the twenty-first century.

"Building Profits in the Construction Industry" is an up-to-date, comprehensive source of information invaluable to all segments of the building business, from contractors, construction managers, and design firms to owners' representatives, and developers.

Though contractors don't always realize it, marketing always has--and will continue to be-- the best way for them to distinguish themselves from their competition. Now, for the first time, everything a building professional needs to know about marketing construction services has been pulled together in one easy-to-follow book. A "must read" for success in the twenty-first century!

The reviewer is the Past-President of the Construction Writers Association, and Publisher of the award-winning construction newsletter "Words from Woody."

Authors Kubal, Miller and SMPS' own Ron Worth have put togetherone of the strongest marketing books to come along in a long, longtime. This is a virtual encyclopedia of how-to marketing, weighting in at 420 pages plus a CD-ROM.

Finally we have a marketing book that recognizes we are in the electronic and digital age and that the internet has changes marketing forever. The summary of Chapter Two on "Virtual Construction" starts out, "Undoubtedly the virtual age is encroaching upon the construction industry. Its effects on how construction is completed will become obvious, and changes to how construction is sold and marketed in the twenty-first century will also occur." while that is an understatement, many firms have not yet realized that the twenty-first century is here and these things are happening all around us.

The CD-Rom, with its listing of internet hyperlinks, is worth the price of the book alone. Using this CD, you can access most of the information about our industry that is available today. The book's chapter on market research will show you just how valuable the internet and the CD can be.

While some of the chapters in the book are targeted to the construction field, most of the book is directly applicable to our entire industry. The chapters on "Creating a Marketing Plan" and "Marketing and Sales Technology and Marketing Materials," while illustrated with examples from the construction industry, are as good a general guide on "how to do it right" as you will find anywhere.

Some of the best of the book can be found in "Marketing Communication Plan" and "Getting Publicity for Your Business." Any firm can gain from reading and implementing the material in these chapters. The list of questions on how to quantify your prospects on page 99 needs to be copied and given to every marketer and principal in every firm in the land. It is a list of the basic questions, the ones not asked or, if they are, the answers are ignored.

I have a couple of bones to pick about the book. One is the title. Why not just call it Marketing Techniques for the Construction Industry? I guess they thought that mentioning 'profits' would get more attention. My problem with the title is that some will buy the book looking for the wrong thing and, more importantly, some will not buy the book when they go looking for good marketing advice.

The other problem I have with the book (and I am being really picky here) is that the authors, from time to time, get too caught up in the widgets and wizardry of technology. The danger here is that the widgets and wizardry change every day. When you mention Palm Pilot III, you are already yesterday's news. The concepts are right, but listing today's technology tools is a mistake.

This is one of the best books I have read on gambling in a long, ling, time! His style of writing is straightforward and clear and concise. He explains the odds on craps, blackjack and slots in a manner I can understand and apply. I especially appreciated his payoff schedules on each of the games and the strategy on the video games.
One of the few books I have bought that were worth the money!

A great switch from the mundane world of gambling books, this author presents his own personal experiences in a humorous yet professional manner. His own expertise is relayed through statistical and easy to understand information. I would highly recommend this book to any casino regular who is still not confident in their game.

I really enjoyed reading James Crowder's book, Casino Gambling for Fun and Profit. It was very informative and helpful to the beginner and the experienced player. I have read a lot of gambling books, but I was especially impressed with the way Dr. Crowder mixed some humor and some of his own experiences into the book. Anyone can write statistics down, but this book captures my attention and makes for enjoyable reading and learning.

This book would be a very insightful tool to any inexperienced gambler as well as professionals with years of experience. It provides strategic tips and documented accounts of the author's personal research relating to Video Poker and Blackjack. Following this author through his analysis of the sport is quite intriguing. He cleverly uses humor to help paint the true casino atmosphere. I thoroughly enjoyed reading his book, and have monetary proof he knows what he writes.

Casino Gambling for Fun and Profit is extremely informative on the subjects of blackjack and video poker. The amusing stories from the author's past experience holds the readers' attention as well as reinforces the technical explanations. As a novice gambler this book gave me the confidence to play other casino games besides slots and actually walk away a winner.

I found the book to be well thought out. It definitely gives you a lot to consider up front went building a Team and could save you considerable time and headaches later.

Can I tell you how many SELF HELP, BUSINESS SPECIFIC, HOW-TO types of books on my shelves need dusting? and then arrived Dirk Zellers newest ACE; The Champion Real Estate Team. WOW! Emphatically I encourage other highly motivated,"out of the box thinkers", entrepreunerial spirits and WINNERS to grab this book and devour it, cover to cover! Well written,articulate and direct; I am so glad that my GUT instinct on this one was right. Dirk's 20 plus years of heavily trodden roads to Real Estate Success is not just depicted in stories; rather here is a real,meaty, hands on STEP by STEP instructions for team building success. I have personally spent the bulk of this year building my team, this is the "icing on the cake" that I needed; I am eager to begin implementing much of what he has taught. I have been "planting seeds" for two years now with modest seedlings; I expect 2008 will begin a strong harvest and I am so excited. THANKS Dirk!

Thanks so much for this book! It has really helped me get my team back up and running after taking a break in management. I learned from the first page to change some of the things I had been doing and have used it as a workbook in setting up systems and my business plan for the new year as I re-grow my team.

Dirk Zeller is one of the few who really understands the business of real estate and what it takes to be a top agent. This book follows on from his greatest work "The Champion Real Estate Agent" and outlines a blue print for and how to build a team - not just any team. A Champion team. His writing style is clear, incisive and he pulls no punches and tells it - like it is. Lots of great advice from someone who has been in the trenches and knows what it takes and needed to be great at this business. A great read and I look forward to implementing what he has written. Zeller has provided the blue print - the point is to now go and make it happen everyday.

I was so impressed with this book I ordered one for my Broker. It is clearly written, factual and has a real plan that I believe can help you develop a Great real estate team. This is for Brokers and agents - oh by the way there is also a book titled the Champion Real Estate Agent. It is equally helpful and should be on every real estate person's reading list.The Champion Real Estate Agent

I very much enjoyed Dr. Bakan's book. It was truly thought-provoking, and jelled a number of thoughts and ideas I had had in the past about the how and why of corporations. I have started up a company of my own in the past, and plan to do so again in the future. After having read Dr. Bakan's book as well as "Big Vision, Small Business" by Jaimie Walters, I have definitely changed my mind about HOW to set it up and run it!. I think this should be read by anybody and everybody in corporate and government roles today...As Dr. Bakan says, it isn't the cure-all, but it may nudge a few people to work towards the appropriate solution!

I think this should be required reading for all citizens.

Exposes (without ideological idealism) the facts about corporations. Most people have vague misgivings about corporations, but don't have much of an idea of why. This book helps to clarify and explain what we instinctively feel.

I got a kick out of the psychological assessment of the corporation, a legal person without moral conscience, as a psychopath.

corporations rule the world. if you don't agree you are living in a dream world. extremely importaint topic. A must read.

I highly recomend this book for anyone that is even remotely interested in globilization and the corporate world. It shows just how much of our daily lives are influenced and even controlled by corporations. It makes you realize that no matter what they say, a corporation really does only look out for itself, and any advertisements that claim that corporations help communities and people and save the environment out of their own good will have absolutely no truth to them. It also makes you realize how far a corporation will go to save a few dollars, knowingly putting lives at risk in the process.
The book is also very well written, with plenty of explinations, so you don't need a background in economics to understand it.
In short, I totally recomend this book to anyone that wants to know the truth about the corporation. It will make you sick to realize what lengths they will go to in order to exploit everyone and everything.

For me, this wasn't one of those 'couldn't put it down' books. Just the opposite in fact. A quarter or a half a chapter was about all I could take at one time. And I dreaded going back to it, which I did, and will continue to do for years to come. Maybe I'm just a soft-hearted wimp, a daydreaming fool who believes in the innate decency of mankind. Maybe that's why at times this book brought tears of shame, and pity, and rage, to my eyes. But please read this book. Do whatever it takes: beg, borrow, or buy, but please read this book.....!

I found this book VERY helpful. In fact, I was so fascinated with it, I couldn't put it down. It was like a good novel. I immediately changed some of my thank you letters and re-did my Corporate request for funding letter. I will continue to use it's suggestions. The book is well written and not full of 'filler info', but very solid recommendations that one can put to use right away.

This is an excellent textbook and reference book on fundraising for non-profits. I recently joined the board of a non-profit and knew nothing about fundraising, but this book got me up to speed very quickly. The author treats you like a reasonably intelligent person, in contrast to some other primers that are too cutesy, and she writes in plain English and avoids jargon. It's packed with information, web sites, references, real-world examples, and recommendations. And it's up-to-date. If you're working for or with a non-profit, you need this book.

This guide to fundraising for non profits covers the newest strategy and grand writing plans that are needed in the future.

Just as money is the life-blood of governments and private enterprise corporations, so it is essential to carrying out the mandates of non-profit organizations as well. Now in a fully updated and significantly expanded second edition, Effective Fundraising For Nonprofits: Real-World Strategies That Work" by Ilona Bray draws upon her years of experience and expertise serving a variety of nonprofit agencies in every managerial capacity from development director and staff attorney to department manager and advisory council member to create a 496-page compendium of superbly organized and presented information, jargon-free advice, case examples, and illustrative comments from more than forty experienced and successful fund raisers who work in the non-profit sector. An ideal guide, readers will learn how to work with individual donors, plan special fund raising events, successfully compete in the solicitation of grants from foundations and corporations, obtain and exploit media coverage, utilize the Internet as a fundraising tool, start side businesses to create additional revenue streams, develop effective print materials (brochures, newsletters, annual reports), and a great deal more. Of special note are the eleven appendices offering fundraising worksheets for everything from sample cost analysis to press release templates. "Effective Fundraising For Nonprofits" should be a core reference work and a part of every community library and non-profit agency collection, and is an especially recommended study for non-specialist general readers having a responsibility to raise funds for their particular non-profit group.

Highly recommend reading this book. It has great real-life examples and useful tips. Very easy to read and follow. I love how it allows you to be creative and realistic at the same time.

A must read for any activists. Easy to understand and yet effective.

This is the how-to book I wish I had written. It's perfect for activists, charities, government agencies, even PTAs! No one can sell an idea or cause better than the person who believes in it--this book gives you the basics and more on how to get your campaign or event in the news.

The most difficult task for any activist or organization is getting noticed. With an influx of so many news agencies and mediums it's hard getting noticed by reporters and editors.

This book shows you how to make your cause 'interesting' to those who matter in getting your message across: the Media.

You'll learn how to do several things like give speeches, create an identity, use props & mascots and more.

Although it could have probablly included more in-depth detail and 'how-to' it was certainly worth the investment.

Bottom Line: Worthwhile addition for any activist or their organization. Invaluable for the person in charge of making causes and campaigns noticed!

Outstanding on all fronts. No jargon - all facts. Salzman shares his secrets and tells you how to figure out making your work into news. In this image-crazed age, this book is a must.

Gearing up a new issues education/activist organization, I read this invaluable tome. Then I called its author (Jason Salzman) to find proteges of his whom I might hire on the East Coast. After talking with him over a couple weeks, I hired him and have tremendously benefitted from his experience, wisdom and creativity. Not often we can hire the guy "who wrote the book." If you can't hire him yourself (try though), his book lays out the science and art of garnering media for you to tout your cause.

I ordered and read this book without total confidence, since it was written in 1999, and--as we will probably never stop hearing--things have changed considerably since 2001 (not for the better in the prison-industrial complex or in the sphere of social services).

But even 7 years after its publication, it holds up VERY well. And--sadly--the argument is not LESS cogent or the concerns less pressing.

Journalist Joel Dyer creates an informative, critical, and iconoclastic survey of the United States' criminal justice system in The Perpetual Prisoner Machine: How America Profits From Crime. Dyer persuasively argues that contemporary criminal "justice" is disastrously impacted by violent media content, a push for privatization; an increasing dependence of politicians upon public opinion polling and campaign finance. This has all resulted in an explosion in the American prison population. The rapidly increasing numbers of prisoners, parolees and probationers is not the result of increasing crime rates, but because sectors of the American economy and political power structure find mass incarcerations to be profitable. The Perpetual Prisoner Machine is very strongly recommended reading for students of the American criminal justice system, prisoner reform movement supporters, sociologists, cultural anthropologists, and political science students.

Dyer's well-researched expose reveals the inner workings of the nation's prison-industrial complex, the funding of which depends on the maintenance of a respectable, beneficent public image. He explains that real-world crime statistics do not support the war on crime's claimed need for massive increases in prison construction so, to justify the diversion of public funds into prison and jail expansion, politicians are relying on public opinion polls which reflect the pervasive societal effects of media-generated crime anxiety. Law makers, primarily right-wing, have responded to the public's media-hyped fears with reassurances in the form of hard-on-crime adjustments to the sentencing structure and consequent increases in law enforcement and prison spending, all financed by the angst-ridden taxpayers. Voters have been refusing to approve traditional general-obligation bond issues for increasing prison construction, so politicians are shrewdly using Wall Street intermediaries to divert tax revenues from public education and crime-preventive social programs into prison and jail construction by means of lease-revenue or lease-payment bonds, which are tax-exempt, high-interest debt-investment instruments issued without voter approval. These lucrative prison bonds reward the investor class with sizable profits from imprisonment, provide public-debt financing for construction of corporate-owned prisons, and they require taxpayers to repay more money than general-obligation bonds, which require voter approval. As major political campaign contributors, well-funded, right-wing special-interest groups such as police and prison-guard unions, and the NRA, back politicians who agree to promote hard-on-crime sentencing policies such as "three strikes," "mandatory sentencing" and "truth in sentencing," which substantially increase the prison population and sustain the widely held perception of increasing need for prison and police funding. As a result, the number of prisons and police have grown rapidly, and police and prison guard pay has increased substantially. In California, for example, a prison guard is paid more than a tenured college professor in the state's university system which, like those in other states, has been decimated by the diversion of public funds into the prison-industrial complex. By 1994, prison spending had begun to exceed education spending for the first time in America's history. I think Dyer presents a well-articulated argument, backed with well-researched facts and figures, supporting the assertion that the prison-industrial complex is a self-serving, socially and economically destructive part of an officially sanctioned assault on the poor and people of color.

Joel Dyer has done an excellent job of nailing how Congress has abused the issue of crime in America and why we allow it. He's also provided an excellent argument for abandoning the private prison industrial complex and ceasing the attack on urban America and the mentally ill. As someone who works in business and in finance, it bugged my eyeballs when I realized what government is doing, allowing prisoners for profit. I've worked 32 years in a profit driven capacity and doing this with human beings, given what I know about shareholder driven environments, is unconscionable in my mind. To intentionally profit from another's pain and misfortune is heinous. America has 5% of the world's population and 25% of the worlds prisoners. We have over 1,000 prisons and 7 million people under penal control (2004). Over half of them non-violent offenders whose crime involves consenting adults (ie: life in prison for introducing a buyer to a seller of home grown pot in Indiana) or petty thievery (ie: stealing vitamins in California).

This is one of the most important books in many years that tells the truth about our prison system. We have over 2,000,000 citizens in prison in the land of the free. Most of these citizens are non-violent and about 15% are mentally ill in need medical care. With the tax dollars that we pay we treat some non-violent prisoners in ways that are just horrible. It is done by politicians who want to get reelected and understand a terrible fact that the uninformed citizens vote for politicians who advocate building more prisons and filling them to overcrowded capacity with more prisoners. Only a small percentage of the citizenship understand the terrible cost to our society with this practice. It is a cost in billions of dollars and much more. It is also a cost in respect, common sense, decency and the goodness of the American people.

On top of this, studies indicate that about 10 -15% of prisoners are completely innocent and had absolutely nothing to do with the crime that they were put in prison for. This is because juries do not understand and respect the bedrock of the system which is "proof beyond a reasonable doubt." The large amount of reasonable doubt that is ignored by juries is shocking to the conscious of any good person.

Raising Money Through Bequests is a very fast, easy read but so informative. It is a step by step approach to raising funds through bequests. I wish I would have had this book 18 years ago when I started development work. I have used some of these steps and will continue to use this as a guide for our ongoing quest in this area of fundraising.

Our group is Guardian Angel Basset Rescue, one of the largest purebred dog rescues in the Midwest. We have been in existence for 11 years and have been able to raise necessary operating expenses over that time. Now we are building for the future.

I needed a road map for our next step - "Raising Money..." came along at exactly the right time. It's a very easy read but a powerful read at the same time. Simply put, I cannot recommend the book enough.

It has started us down the road that we now need to follow. I can't wait to see the implimentation of these concepts with our successful group.

A wonderful A to Z primer on how to use this remarkable tool to our organization's advantage, Mr. Valinsky and Ms. Boyd use short snippets of real world experience and humor to make their points. I especially felt that I could hit the ground running with their common sense approach, plus their easy-to-use templates. I was impressed with the emphasis on cultivating and maintaining relationships in order to succeed in this area. Too often the mechanics are hit hard, while overlooking the importance of seeing the potential donor as a human being with feelings and concerns. Simple maxims such as effective listening pervaded this book through. I highly recommend this book to any organization planning a fundraising effort.

Gave me the basics that I could share with the leaders of my church to help get started in the area of bequests and planned giving.

This book is a very good summary that lays out the opportunity, process, and specifics on how to raise money through bequests.

Our charitable organization is using the process and examples to set up our planned giving (bequest) process.

It is very clear, concise, easy to follow, and provides some great examples!