Profit The Books

...that will help you make better desisions (or keep you from making all the wrong, costly ones :-).

Pricey but helpful book. A lot of the same information can also be found online by searching "how to create a yellow pages ad".

This covers all print media and strategies for developing your marketing (complete with examples of what a strong ad looks like vs the "not so good"). If you need or want more assistance Barry and company offer their service (paid of course, but their fee structure is comprehensive and reasonable) includes analysis of your ad, suggestions for improvement in addition to (re)designing your ad to reach your target audience.

The two most important bits of information we came away with are these:
1. Unless you are in the ad design field you should _seriously_ consider hiring someone who knows their trade WELL. We needed to make some minor changes to our YP ad from the previous year, and although we started the process "early" (at least what our rep led us to believe was early - 2 months out from their `deadline') we still have NOTHING from the phone companies "design team".

The following sage advice rings true "...yellow page graphic artists are required to output a lot of work in a short period of time. Even the best artist cannot do a great ad in 30 minutes. You honestly want an artist to spend the entire day working on your advertisement, and you want to pay them for it... Graphic artists study art. They do not extensively study business, or copywriting, or marketing, or business law. They do not know about your company, your customers, your capabilities, or how you make money. If you really want effective yellow page advertising, hire the best graphic artist and the best advertising professional you can find [and afford - my emphasis]. Do not leave it for a kid with a computer".

At this point we would be glad to have paid for a quality job done because it would have saved us time lost in having to constantly call our YP rep to find out when the "design team" would have our ad back to be proofed (and our rep's boss wasn't any more helpful either -- this from the "leading" directory in our area, tsk, tsk, tsk), not to mention frustration in having to go through all of that nonsense. We are a small independent music teaching studio and we would have been better served and saved money in the long run by hiring a professional than leaving the design process to some over-worked, under-qualified and probably under-paid novice from the phone companies "design team".

2. Publishers carefully monitor phonebook circulation and usage data. They know exactly how much their book is being used and by whom. If they are not volunteering that information, be extra careful. Alternatively, publishers should also be able to give you information about their competitors. Ask how their book compares to their competition's book. Be persistent and insist on getting this information from them - you're paying for it (by way of placing an ad in their phone book).

This is the reason we are still trying to work out our yp advertising with the "leading" phone co/publisher. They're the one most used in our area. If that was not the case we would have dropped them like a hot sweaty sock!

Barry's book covers so many salient points about YP advertising and the industry that you could read, and re-read it and still find ways to improve your YP ad. A very good investment for any business owner (and the online source above compliments it well - MOO).

Good luck and fortune in all your business endeavors everyone!

If you want to create professional looking Yellow Page ad designs that will dominate your Yellow Page advertising competition, you should read this book. While it was written in the eighties, the concepts are still very important today.

--A.Strange, Founder, Ad Revamp * Yellow Page ad design
Personal service. Proven methods. Toll-free advice. www.adrevamp.com

Just so no one misunderstands, since the publisher's description of "Getting the Most from Your Yellow Pages Advertising" has disappeared from this page, we (the author's office) posted both the media quotes below and the book description that follows. Neither of these is meant to be an impartial review but rather a description of what's in the book and what various media outlets have said about it.

These media quotes about "Getting the Most from Your Yellow Pages Advertising" are being posted by the author's assistant, Steve Wilson, to show what the media thinks of the book. And we've got far more of these than we could ever post. The book truly is "the bible on how to advertise in the Yellow Pages."

"The definitive word on the subject."
-Home Office Computing magazine


"Barry Maher is the nation's leading independent authority on Yellow Pages advertising"
-Simba Information, Inc.
(Publishers, Yellow Pages & Directory Report)


"Discover effective design, layout and copy writing techniques . . . Learn how to design an ad that will get YOUR business the call, even when surrounded by others ads selling the same product or service."
-The Small Business Administration's Success Symposium


"Businesses may be spending 25% of their gross [in the Yellow Pages] and be spread too thin, or they may be overspending at 1%. To make key decisions to best business advantage, an independent and authoritative perspective is crucial. Barry Maher, offers [just that]."
-Retailer News


"This is the best information there is and should answer your questions as well as save you lots of time and money."
-Terry Johnson, President, Dial One


"Maher takes the mystery out of Yellow Pages Advertising. He tells you how to make it work and what to do when it doesn't. A great new resource for small businessmen."
-Ray Schultz, Editor, Direct Marketing News


"The nation's foremost authority on Yellow Pages advertising."
-Dealer Communicator


"The inside scoop on how to make your Yellow Pages advertising dollars pay off . . . Find out what the sales rep won't tell you. Design an ad that really pulls."
-Business Opportunities Digest


"You'll learn how to design an effective ad, keep score on your ad and deal with the sales people when they goof."
-Rudolf Solomon, San Francisco Examiner


"Takes on the topic of Yellow Pages with zeal and humor-while offering practical help in getting the directories to work for you."
-Instant & Small Commercial Printer


"Invaluable insights."
-Restaurant Management Today


"[Maher] has helped thousand of businesses turn their Yellow Pages into gold . . . a complete, step by step program for developing Yellow Pages ads that get the call."
-SBC


"A comprehensive approach to planning and implementing a successful Yellow Pages advertising program."
-Dentist


"Guides [business] on how to get the best return from their Yellow Pages advertising . . . improve response, enhance profits."
-SNIPS


"Provides the stimulus to get your advertising in gear."
-The Competitive Advantage


"Last year, American businesses spent $8 billion dollars on Yellow Pages advertising. For many small businesses, it was their only form of advertising. Yet many small business owners are unsure about how to get the most out of their Yellow Pages advertising. To help them, Barry Maher . . . [offers] a practical guide to Yellow Pages advertising . . . [providing] insights and advice for small business owners."
-Los Angeles Times


"If you now make use of yellow page advertising in telephone directories, you will be especially interested in what [Maher] . . . has to say about choosing the right ad size, creating the ad that will generate the most response, and how to select the right categories to advertise [under]."
-In Business


"[Packed] with cost cutting tips . . . a super resource. [From the author of] the bible of Yellow Pages advertising"
-Save Your Business a Bundle: 202 Ways to Cut Costs and Boost Profits Now by Daniel Kehrer, Simon & Schuster


"An informative overview of the entire process, including evaluating and selecting the right Yellow Pages book, choosing the right ad size, determining how many ads to run, creating the ad likely to generate the most calls,, and dealing effectively with the phone company and sales reps. He also offers guidance on tracking ads."
-Professional Electronics


"Practical advice on the complete process, from deciding whether to advertise at all to turning callers into customers . . . The advice is detailed and . . . should help improve the reader's directory-buying decisions."
-Fitness Management


"Anyone who has dealt with the Yellow Pages people would welcome the [information]. Wise ad people have said placing a substantial schedule in several phone books is only slightly more complicated than dealing with the U.S. Army."
-Des Moines Register

"The best yellow pages investment I've ever made, making every cent I'm spending on phone directory advertising the most effective it can possibly be. Eliminating every bit of waste. I fully intend to recommend it to all my associates. And none of my competition."
-Dr. S.R. Pampalone, Chatsworth Dental Center


"Many useful tips . . . I am looking forward to getting more clients from yellow pages advertising and, at the same time, saving a great deal of money."
-Vincent A. Lloyd, Lloyd, Hoskins & Pierce


"Tremendous insight into Yellow Pages advertising."
-Dr. Gregory S. Keller, Cosmetic Surgery Center


"An invaluable resource on getting the most bang per buck in advertising . . . [Maher] clears the way through the jungle of options and clearly delineates what is as well as what isn't effective. I recommend it wholeheartedly."
-Michael Parker, President Parker Plumbing


"PIP Printing's retail centers rely on yellow pages advertising to reach business printing consumers every day, but without following a carefully planned strategy, our yellow pages messages could be easily overlooked. Maher offers . . . straightforward guidelines for insuring maximum effectiveness for yellow pages advertising."
-Susan Falk, PIP


"A complete guide to creating a results-oriented program for advertising in the Yellow Pages. It's got everything from how to write an effective ad to where, when, and even when not to advertise."
-B. Dalton Bookseller


"A very valuable resource as I communicate with members of the American Rental Association on ways they can use the yellow pages most effectively."
-Frederick Anderson, American Rental Association


"Cash in on Yellow Pages advertising with [Barry Maher]."
-Pharmacy Newswire, NARD Journal

I would have never thought a book titled GETTING THE MOST FROM YOUR YELLOW PAGE ADVERTISING would make for compelling reading, but I was wrong. Author and former yellow page rep Barry Maher grabbed my interest on the first page and held it firmly to the end. I would consider this book essential for small business owners or anyone who is interesting in producing yellow page copy.

Though certainly geared toward business owners, writing professionals will also find a tremendous amount of applicable information. Maher gives a brief history and evolution of yellow pages, then moves through a logical progression of determining need and on through the process of the finished product. For writing professionals, read through this and then thumb through the yellow pages and see the enormity of a market just screaming for professional assistance. I believe this a market largely untapped by commercial writers.

An outstanding feature of this book, and one found far too seldom, is an abundance of margin space for making notes and good, thick paper that highlighting doesn't bleed through. Business owners will pay for the price of this book a hundred times over and copywriters will find a resource for a niche market rich with possibilities.

This book has been a great resource to me, giving me all the necessary insider information to successfully put together and publish my first book all on my own. Aaron is very detailed in his approach and shows you exactly how to e.g. word your title optimally and format your graphics for print on demand. His website also complements the book perfectly with updates and links to excerpts of the new version.

Very good book at describing, in detail, the ins and outs of how to sell books on Amazon effectively. Not many books are so specific about "how" to do things and it is what I liked most about this book. Tremendously beneficial to me in promoting my own book!.. Highly recommended!!

This is a fantastic book that does just what it promises. I used this book from start to finish to write and publish my own non-fiction book, and get it on Amazon. It was exactly what I needed and invaluable in my own book-writing endeavor, thanks Aaron!

You have read all the stories of how hard it is to get a big time New York publisher to publish your book, and author service firms like iUniverse and Xlibris seem to expensive..., so what do you do?

Well one alternative is Print On Demand (POD) by going direct to the source of most POD books, Lightning Source.

Shephard gives a high level primer with some very good tips and shortcuts on how to make the new publishing model work for you.

The goal of the book (and hopefully your publishing efforts) is to make money. Shepard never loses sight of this and points out that when dealing with the worlds largest online bookstore, there are some differences you should consider than traditional publishing methods.

Things like...

- Optimizing your cover for display on Amazon.
- How to deal effectively with PDF files.
- The practical economics of POD.

Already I have picked up a tip or two which more than justifies the cost of the book, and will speed up the process with my next book.

What you learn is it is really not that hard, you just need to learn what to do.

Shepard will take you by the hand and shorten your learning curve.

Cheers!

I read this book in one sitting on an airplane. It covers exactly the information I was looking for. The author uses the book itself as an example of many of the points he is making. It is clearly written and easy to understand. In a world where everyone is publishing, this book gives the insight needed to get your book on the market.
All along I have been thinking, I want to market my book on Amazon.com. I was delighted to see a book with the title that speaks exactly to my need.
You will find this book useful if:
- you are adventurous enough to become your own publisher
- you don't care about seeing your book in book stores
- you are willing to let go of beautiful cover art
- you need to be practical and keep expenses down

I look forward to putting his advice into practice.

Very well written book. Enjoyed reading it, and finished it in two days. John Wood has done a tremendous service to Nepal and Cambodia (two countries in which I used to live and work). Amazing work that needed to be done. Great reading also in the book about some of the inner workings of Microsoft as well. Read this book!

This book had me bawling from the pictures and the vivid description, but more importantly, it inspired me to action. John has a way of resonating with his audience, expressing the importance of the cause, and showing you how your money can help directly. From the first page I didn't want the book to end, and on the last page I wanted to throw a fundraiser to build a library. If you're looking for a motivational and inspiring story, you should read this book. If you're looking to make a difference, you should take action after you finish this book.

I recommend this book for anyone who is interested in making a difference in the world or wants to get off the corporate treadmill. This is the story of one man who did both. He is obviously passionate about Room to Read, and the reader can't help but feel his passion. The only downside is that it reads too much like a lightly-edited journal at times--it gets a bit repetitive toward the end (I heard a lot about his "insane schedule").

I am amazed how inspiring this book is. To go from a high level global job at Microsoft, to something that truely makes you want to get out of bed in the morning is awesome. I am not a big reader, but finished this in 2 days.

This is a great book for anyone...John Woods story of leaving a great career, a girlfriend, and a life of luxury to help make the world a better place is a fun and inspirational read. A great tone of "this isn't for everyone, but was right for me" helps the reader enjoy the story without feeling like they should change the world in the same way. It gives you perspective and food for thought...absolutely fascinating.

This book has a number of practical messages for anyone who is managing or learning how to run an organization. Unlike most books, the author explains how to implement the ideas. For my company it helped us build a foundation of principles by which everyone can live by not just talk about. The end result was a more enjoyable workplace and five star customer experience.

As a MBA student, I found this book a must-read. Unlike other books I have read, this book looks beyond classroom branding theory and teaches you how to successfully implement a brand strategy through the alignment of a company's employees with its vision. I look forward to executing the truths as I head into the "real world," now better prepared!

Finally a book that didnt leave me hanging. Achieve Brand Integrity goes the extra mile. Gregg didnt let the book fall into the business-book-trap of only telling us "what we need to do"...he actually gives us access to the tools on "how to get it done." Pretty selfless stuff. If this read doesn't get you off the dime towards competing globally in the 21st Century...then stop buying books on Brand. C-Level Mgmt should take notice from Mr. Lederman...change is coming with or without them!

I like this book because it starts with a simple yet powerful concept missed by the vast majority of business leaders. Brand Strategy is "The process of aligning what we say with what we do, to positively influence what customers think." Simple because it is what your customers expect. Powerful because in my experience most competitors don't get it. They're wrong. Great brands are fueled by strong cultures, cultures that strive to bring their brand's promise to life. Chapter 6 is worth the entire price of admission. In this chapter, you begin to understand the underlying psychology of your workers and how beliefs drive behavior. And what you must do to change them to become a "visible" brand. Not from a strategy standpoint, rather from a get your hands dirty point of view. When Gregg Lederman says process, he means that literally. He spells out in clear steps what you need to do to align what "we do" with what "we say." In fact the book refers you to [...] to access templates that allow you to progress this concept on your own. Achieve Brand Integrity is a small investment that can pay huge dividends if you embrace the power of a designed culture.

Gregg Lederman lives five years in the future, so if you want to know how to motivate your employees and have more profitable growth in your company, just ask him.

Lederman sets it all out so well. This is a huge contribution that if used will empower any business of any size to distill brand integrity in their employees. This book is easy to read and makes it all so easy to understand. I really wish I had this resource to refer to 15 years ago. I make it a common practice to give this book to every new employee that I hire.

I was disappointed - from the title I thought there would be advice on managing cash flow and instead it's the same advice on increasing sales. Just read the Business Coach book instead.

Great book for small business owners who want to learn a wide variety of marketing and selling techniques. Also helps clarify how to convert leads into buyers, and lots of other important details such as understanding ways to improve your profit margin.

This is the best business growth book I have ever read. If you are sitting at your desk wondering how to increase your cashflow...buy this book NOW. Oh yea, and you have to follow the advice too!

As anyone in business knows, cash is KING! This book is a "must-read" because it provides a thorough overview of the most important aspect of business--how to keep the cash flowing in. There are literally hundreds of usable ideas and strategies that can be put to work in any business right away, many involving no out-of-pocket cost. Brad challenges the reader with "common-sense" approaches to building your business while providing practical solutions. Keep a note pad handy while you're reading so you can remember the ideas you will want to implement.

Why on earth would someone who writes cozy cat mysteries want a book that deals with managing a business? [I'm reluctant to use the term "duh!" but it seems to fit here.]

My work as a writer, editor, and speaker, generates income. Ergo, I have a business. Sure, I don't have employees, but so what? The general principles are still the same, despite the common belief that writers must be starving artists until they hit the big time.

Because I've never owned a traditional business, I'm not one to judge whether or not INSTANT CASHFLOW gives valid advice about deductions and such. Yes, there is MUCH in this book that I cannot use. But the story of the mechanic, the encouragement that I can shift my thinking (and my actions) to profitable means, the concept of buying customers -- all these are ideas I can use.

Check back with me in two years and see how well it's worked.

Great book! I highly recommend this book for anybody in law enforcement or anybody trying to get into law enforcement! It will definitly make you think about what these criminals will do to manipulate you!

This is one of those books that really help you realize that you need to be AWARE. It's hard to do at first, but it teaches you what to look for when you are working with criminals. If you are, then you should buy this book.

This is an invaluable book for any correctional employee. It should be read by all new employees and reviewed by others from time to time.

Having worked in the corrections field for many years, I have seen numerous variations of these 'games'. The authors do a great job of explaining how setups progress from beginning to endgame. They cover many case studies that show various ways that inmates manipulate some staffers into providing contraband, sexual favors, etc. One would like to think that never happens, but it does. This book can be a great aid in reducing occurrences.

I first read this about ten years ago and just reread it. I learned even more the second time through. It is certainly worthwhile to review.

This book can help correctional workers avoid losing their reputations, jobs, and even their lives. If you work in corrections, buy this, read it, and share it with others.

This book should be required reading for everyone. I bought it for my husband who is going into law enforcement, but read it myself. After reading it, I made my teenage son, and my four brothers, and my parents, friends and in-laws read it. It is a wake up call for those of us who go through life thinking the best of people, and assuming that everyone else does too. If you have anyone in your life- unstable ex-mates, out of control teen-age kids, outlaw-inlaws, or any other kind of person that seems to want to use or abuse you, then please educate yourself about their agendas with this book. It makes it much easier to protect yourself, and believe me, not all criminal types are behind bars or come with a warning label.

This book has given me the ability to work with inmates in Prison, and to already know what "Games" they do and will play. I knew about the manipulation, but to think just what an inmate can do with just a nice jester. This book helped me before I walked into the Prison system, and continues to help me as I spend 8 hours watching, learning, and catching "Games Criminals Play".

I have found this book to be exceptionally thorough and detailed in its approach to the sales cycle. The science of sales success efficiently and easily lays out the process that creates measurable value added results. This is a must read for manager and sales rep alike.

A great reference for every sales campaign. A practical sales process with measurable results for you and your customers.

Your customers will appreciate this approach as you skillfully guide them in improving their business and achieving their goals.

Repeatable process, a great tool for Sales Managers. Helps to get everyone on the same page and speak the same language. Great for forecasting accuracy and determining the stage of the sales process for each account. Makes strategizing effective and more successful...cha-ching!!!

As a reviewer of sales books I have read them all: Spin Selling, Beyond Selling Value, The New Solution Selling, and more then a hundred more published in Germany and the US. I ranked The Science of Sales Success #1 ahead of all these in my list of books on selling in a complex environment. Josh Costell's book is indeed something special. It's methodology is not only more logical and elegant then those of his competitors, but also more realistic and controllable by sales executives. It deserves to become the premier handbook for all involved in B2B sales.

The Science of Sales Success is a spectacular book written for today's proactive sales professional. If you're a fly by the seat of your pants salesperson, this book is not for you; continue dialing for dollars and pray for the best. If you're looking to journey from being perceived as another commdity vendor to an industry expert who can deliver measurable results to C-level customers within targeted market segments, The Science of Sales Success lays out a practical, logical methodology to get you there. Goes way above and beyond other sales books including "The New Strategic Selling," "Solution Selling," Spin Selling," and "Selling With Integrity," by providing readers with eleven sales management templates (invaluable tools), that can be customised to their specific products and services on an individual sale basis as they move from the initial planning stage to obtaining a signed purchase order. No fluff here, just a battle-tested system designed to achieve results written by an in-the-trenches sales veteran. HIGHLY RECOMMENDED!

I recently bought 2 books on Staging, since I'm currently wondering wether to pursue it as a new career. Right off the bat, this book is very inspiring in it's voice and the writer's accomplishments. I'm barely into it, but it's already gotten me back to feeling excited about the possibilities. As opposed to the other staging book i'm about to review, and ended up returning.

The layout is like reading a term paper, but it's kind of nice reading on such a big format for a change. No color pictures to speak of, but if you're buying this, you're not looking for color ideas. Just tell me what the biz is all about, and what i could expect from giving it a go, is all i'm looking for.

I'm really enjoying the way that it's written as if the author is talking to you. It's much more entertaining, and it makes me feel like she's there for any questions, which she says she is!

So based on the 30+ pages or so i've read, this book is a definite for those looking for some insight into this growing business.

I began an interior design business a year and a half ago. I am specializing in window treatments. This book showed me how I can incorporate home staging and redesign into my current business. This book was wonderful in encouraging me to pursue home staging. I would suggest anyone looking to go into home staging to pick up a copy of this book.

I loved this book- it is very thorough and contained everything I needed AND more that I haven't even gotten to read yet- I am still implementing ideas from what I have read! Barbara is not trying to impress people with her credentials, she is trying to help them with her experience! If you are considering staging for a living- get this book!

I was blown away by how much there is in this book of genuine value -- it is unquestionably the best of the bunch and since I am also a trainer, I have purchased many books for my personal reference and library. I have to admit, I was sure amazed. I found many ideas and suggestions to add to my own training processes, which was an added bonus to me. If you can only buy one book, get this one. If you can buy more, only buy this one. Seriously. Only buy this one.

In a sea of books that deliver generalities, this book stands out as refreshingly filled with tips galore and the best useable, practical help of all. I was astonished at the openness of the author and her willingness to divulge literally everything one ought to know. Her checklist on the tasks a stager should consider when taking on a project was the most complete I've ever seen and goes on for pages. She gives you a list of questions to ask homeowners up front so you know in advance whether they are do-it-yourself types or not. I found this important so I'll know how to proceed in my presentations and calculating my pricing. Excellent.

Her advice on how to work with clients is well thought through and mirrors my own beliefs. I consider myself to be pretty savvy as a business person, but I found gems everywhere that gave me pause to think and reconsider what I was doing. The lists of questions for agents and owners, and pricing guidelines are worth the price of the book just by themselves. She also gives a pretty thorough list of tools you'll need on the job and a list of the kinds of furniture and props you might inventory if you want to stage empty properties.

There are books out there that never get to the really "good" stuff, but this one is filled from cover to cover with topic-specific practicality. I also enjoyed her occasional humor. I can imagine it's very difficult to write for beginners as well as experienced readers, but I thought she did a masterful job of explaining the basics while getting into the meatier details too. She kept me interested at every step.

Most books of this nature have no pictures to speak of, but this one has plenty. I appreciate the "on the spot" nature of them and that they are representative of all the varied types of homes and predicaments a stager will run across.

The "ready to use" forms at the back of the book are adapted to the industry, yet generic enough to be used by any one just as they are. And since the book is the same size as a sheet of paper, you don't have to make any adjustments or resize them in any way. I appreciate that the author obviously considered this when electing to do a large sized manual. More kudos to her for that as well.

Of all the books I've purchased on the subject, I found this one to be by far the best and would highly recommend it to anyone wanting to start a staging business. It's clear the author is an expert and also a very generous person. On a different note, I also purchased her other book on redesign, and found it to be excellent as well.

This book is an exciting read for any IT professional providing break fix or already doing some type of managed services. It's always comforting knowing the issues that we face are the same as others in the industry and this book does highlight the advantages of an alternateive managed services model - it provides ideas and solutions. It will definitely be a future point of reference in our business. The book was also well summarised and easy to read. Highly recommended.

A Guide to SELLING Managed Services - faster, easier & for greater profit
After reading this book, you will get an idea of the successful way to capitalize on the idea of Managed Services. More importantly, you will have a concept of presenting the professional manner needed to position your business for success. Matt has a great way of communicating very basic business concepts that everyone should know to be successful. The book is written very well for a fast read which equates to quicker implementation. Don't delay, buy this book.

This is an excellent resource and tool to make the switch to MSP a reality. After reading this book it is clear that it is the result of many years of experience. This book provides concise information that will be proven valuable to anybody trying to get into the MSP game. The author has excellent communication skills and the book is written in a very easy to follow and understand way, while unveiling invaluable information. Highly recommended.

If you are looking at how to start your managed services IT practice for small business clients, this is a book to put in your library. Matt speaks for experience and helps to focus you on how to approach this type of offering. He presents solid, real-world ideas that will jump start this process for your business.

Jason Comstock
Small Business Specialist
Clarity Technology Solutions

There is an expression that goes "Beware the naked man who offers you his shirt." For example, a "business expert" writes a book on how to grow your mid-sized firm and deal with your employees. Then you find out they themsleves are a sole practitioner.

Matt knows what he writes about because he has lived it. His approaches aren't just abstract theories, but work in real life. They are a guide book for success. I have read books and attended presentations by Zig Ziglar, Joe Girard, and others, and Matt's techniques and approaches are in the same league. And, more importantly, they are targeted for the IT industry. There are not a lot of books out there for the IT business owner and this one that deserves to be in their library. His advice and insights can prevent costly mistakes. He even provides sample contacts that you can use. Even if you only implement one idea in his book, it will more than pay for itself.

I own a copy and it is required reading for my new hires.

But that is just my opinion,
I could be wrong!

Michael Klein
Computer Directions, Inc.
Co-author Advanced Windows Small Business Server 2003 Best Practices

I received this book really quickly and very pleased with it. I love the book and I couldn't wait to get it. The transaction was effortless.

If you're just getting started in the hand-made jewelry selling business, this is a straightforward, well written, and practical guide for the basics of setting up your business. The author provides tips on pricing your work, which are especially helpful. Overall, I found the tone warm and helpful, and it's a quick, easy read.

From the author of A Line Between Friends and owner of Dream Life Designs jewelry.

Viki Lareau's book Marketing and Selling Your Handmade Jewelry is a well-written, experience-based guide for the novice. With the exception of a couple of small number of typos or misspellings, the book is a delight. I found that I wanted to read it straight through and almost succeeded in doing so before being interrupted. The photos complement the text, and it helps that the reader comes to like the person writing the book (at least I did).

I have purchased other similar books in the past that I skim, but never really take time to read. This book was not only worth the money, it was worth the time. Concisely written, clearly categorized, useful information. I only wish I had read it seven years ago when I first started selling my jewelry, as some of the lessons I have learned a much harder way!
My little company is currently turning into something much bigger and I am so glad I have the insight from this book to help me in negotiating and decision making.

This book offered ideas appropriate for the industry. I am a marketing professional (in another field) and originally felt that this book would not tell me anything I did not already know. I was Wrong! The ideas and suggestions presented here gave me an insight into the peculiarities of this industry. I learned and applied a lot of the information to my newly formed jewelry business.