Directories Books

Basically what this book is about is creating an advertising solution to fit your web business' needs. Not only does it give you the pro's and con's of different web-based techniques, but gives some nice examples. The book is easy reading with a lot of graphics to reinforce the text and is nicely laid out. I came up a solution for my site in less than a half hour. At the reduce price offered by Amazon, this book was well worth the buy.

Online advertising has become an important part of any company's overall marketing strategy. Only a few years ago the main form of online advertising was the static banner ad. The author, Richard Adams, explains why this old form of web advertising failed and how it has evolved into the interactive, cross platform and multi-media rich marketing that we see on the web today.

He begins by examining what was wrong with the old style banner ads and why these intrusive ads resulted in banner blindness. Then he discusses how online advertising has improved and the various types of web advertising available today such as multi-media banner designs, HTML email and micro sites.

Taking a closer look at today's online advertising, he explains all of the new design features including animation, sound, DHTML, Flash, interactive games and video which are designed to grab the viewers attention and compel them to click thru to the website. Then he covers the various software and programming needed to create these multi-media ads. He examines the creation process and the design decisions necessary for a successful advertisement. As with everything on the web, there must be a balance between an advertisement that says WOW and the constraints characteristic to the web such as development costs, bandwidth and other technical limitations of the media.

The author also discusses the importance of creating online advertisements that reach the correct audience. He explains the various aspects of target marketing such as market research, affiliate programs, smart ads and branded content.

Adams has compiled a showcase of the best advertisements on the web which demonstrate the ideas presented throughout the book.

Richard Adams is an educator, speaker, researcher and advertising consultant specializing in interactive media. He lives in Weybridge, Surrey, England.

Great manual for repairing your yard tractor.

In the first part, the book give the essential procedures, for each listed tractor, to take apart garden tractors major sections as :  - Front axle and steering system  - Drive belts, clutch, brake, PTO drive  - Transaxle (gear and hydrostatic)  - Hydraulic system The adjustment procedure where it's applicable with excellent exploded view of each section. The second part treat of transaxles by brand name for overhaul procedure. The last part contains the overhaul procedure for almost all garden tractor's engine treated in first part with remove and install procedure, critical torque specifications and referenced figures. It cover the mechanical and electrical section. Very usefull book!

The Yellow Pages Of Rock is a comprehensive business-to-business directory and a must-have for anyone looking to find out who's who and who's where in the music business. We offer phone and fax numbers, email and mailing addresses and individual titles for nearly 50,000 listings in over 30 catagories. It's one-stop shopping for all your contact needs.

Your survival guide for the music industry

A two-volume set - the master volume and Junior, our travel guide

Includes direct phone numbers, fax and email addresses for listings. Two books, one low price!

The master volume includes the following catagories:

Broadcast group owners * Broadcast consultants Network & program producers Major Labels * Major Distribution Music Retail one-stops * Music Retailers Independent Distribution * Independent Labels * Independent Promotion Artist Management * Performing Rights Societies Entertainment Lawyers * Talent Buyers Talent Agents * CD Manufacturers New Media Services * Music Publishers Recording Studios * Video Programs Video Producers * Music Press Public Relations * Radio Stations in seven formats

Junior has 36 cities across the USA and Canada, with phone numbers, addresses and descriptions of restaurants, hotels, clubs, night life, taxi services and much more for each city.

A must have if you want to know who's who and who's where in the music industry.

This is THE book for anyone even slightly involved with the music industry. The steep price completely pays for itself with the huge number of contacts that you'll instantly get when you use this book!

This is definately one item that every public course golfer in eastern MA should have ( no, you can't borrow mine! ). Any question you'd have about any course within an hour or two's drive is answered here. Directions, greens fee info, course ratings, tee time info, course descriptions and more. Whoever put this book together has really done a service for golfers throughout the region. There may be two feet of snow on the ground as I'm writing this ( 3/10/01 ) but I've already started my wish list of "must play" courses for 2001; all taken from the pages of YOUR GUIDE TO PUBLIC GOLF COURSES.

All the information you need in a size that easily fits into your golf bag. A perfect resource for golfing in New England including interesting highlights of the courses

Thousands of soldiers on the reserve list are torn away from their families and friends back home. "Your Military Family Network: Your Connection to Military friendly Resources, Benefits, Information, Businesses and Advice" speaks of a community of experts and professionals who are there to keep soldiers in touch with the world back home they had left behind. Inside are suggestions for building your own personal and community support network, instructions on military moving, resources for everything medical, guidance on legal rights, living in military, support for parents, guidelines to stay fit, and state by state specific support for soldiers. "Your Military Family Network: Your Connection to Military Friendly Resources, Benefits, Information, Businesses, and Advice" is highly recommended for any soldier on the reserve list hoping to keep in touch and be prepared for if they are called upon in these tough times, and for community library military collections.

For military families who are facing real hardships, this book is like a dictionary of resources and benefits that can help them. For instance, if your family has a service member who is deployed, you can find things like your legal rights, medical benefits, who can help you when your car breaks down and your finances are low, resources for emergencies. If you are just coping with the normal daily challenges of military family life, you can learn how to shop smarter; get a better education or a better job; rent, buy, or live in military housing; even ways to get healthier and have fun, while saving for the future. I wish I could give this book to every military family I know.

Gives you everything you want to know about places to eat in L.A. I'll probably pick up versions for other cities that I travel to.

Choc-full of great information, Zagat once again shows the best and the worst of so many different types of eateries in the greater LA. From The Abbey right through to Zucca Ristorante it goes alphabetically through some great sounding places. Many I've been to and the reviewers are accurate more times than not, so this is a book I think you can trust. It includes websites for the restaurants and it includes prices and even eateries in Palm Springs, Orange County and Santa Barbara etc. It's easy to follow and there is practically something in here for everyone. I mean EVERYONE. From all types of cuisines in all price brackets. It's a great guide that gives you a little insight into new places to try or just your old favourites. I highly recommend this great book.

This is a bible to any New York resident and would be a helpful guide to any visitor. I have used Zagat's guides religously since moving to the area and I can not remember an instance when it was inaccurate - which is remarkable considering the subjectivity of opinions. Perfect for scouting out sites for dinner dates and trendy places to visit. I now use their other guides and online website to pick out restaurants during weekend getaways to other cities.

No doubt about it the Zagat Survery to New York City is a must have. Great info on restaurant prices, ambiance, service and location. But no matter how good it is some really nice finds still get left out. As a frequest visitor to the Mid Town area I'm surprised to see local favorites like Le Bonne Soupe (great French Onion) and Connelly's (world's best cheeseburgers) are never mentioned. With all the restaurants in New York, I suppose they can't cover everything, still Zagat has helped me find some real treasures and I'm attempting to help them add a few to their list as a return favor. Pick up a copy before your next trip, it's money well spent. Just bear this in mind--restaurant reviews are all subjective. A restaurant is only good if you like it!

Excellent guide to keep with you while roaming the city. Filled with
lots of tips. Great buy. Jim

On my last trip to Portland I came across a huge stack of copies of this book at Powell's Books near the front of the store. It only took a brief browsing to tell that this was a keeper and I spent the entire trip back to Seattle on the Amtrak reading it. This is the fourth edition of this guide and is primarily useful for lots and lots of cheap (or relatively cheap) restaurants, coffeehouses, bookstores, bars, clubs, record stores, etc. It is broken down by the various parts of town and has additional chapters on Bridges, The Multnomah County Library System, Bicycling in Portland, City Repair, Museums, Hiking in and around Portland and Skateboarding. It is basically intended for locals as it's full of the kinds of places that one would frequent if one lives in Portland as opposed to the four star hotel rankings and expensive retail stores that often make up the listings in a more typical travel guide. The design and layout of the book is especially appealing...small, easy to carry in a pocket, with lots of illustrations by Portland zine/comic artists and easy to read type.

I can't imagine anyone being more qualified to put together this compendium of the great detectives of the world than Maxim Jakubowski! Maxim runs the Murder One bookstore in London which houses perhaps the greatest collection of whodunits in England. Right on Charing Cross Road it is, too. (Drop in if you're ever in the area! And he's usually right there at his desk, working on one of his books or answering questions about other writers!) In "100 Great Detectives," he presents 100 essays on various characters (detectives) of the genre. Short, they read quite well. Undoubtedly, you will find your own favorite detectives listed.

Among my favorites were the essays: John Malcolm on Reginald Hill's Dalziel and Pascoe; Deborah Valentine on P.D. James' Cordelia Grey; Bob Biderman on Tony Hillerman's Joe Leaphorn and Jim Chee; Peter Robinson on Simenon's Inspector Maigret; Loren Estleman on Chandler's Philip Marlowe; Wendy Grossman on Christie's Miss Marple; Simon Brett on Sue Grafton's Kinsey Millhone; Ralph Spurrier on Colin Dexter's Inspector Morse; Robert Wallace on John LeCarre's George Smiley.

Other essays include V.I. Warshawski, Lord Peter Wimsey, Nero Wolfe, and Aurelio Zen, to name a few others.

What this collection does is to give our favorite characters even more meaning. Of course, as in any literary interpretation, it is just that--an interpretation--and the writers' views may be different from yours; no matter, it still provides plenty of insight into these unforgettable detectives!

Billyjhobbs@ tyler.net

A concise snapshot of architectural firms from around the world. Graphically well done. A great reference resource with contact information and representative project photographs.