Online Books Books
Related Subjects: Fairy Tales
More Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250

Used price: $8.76

Great Small Business ResourceReview Date: 2008-07-28
Very satisfiedReview Date: 2008-07-24
Great study materialReview Date: 2008-04-14
One of My Favorites!Review Date: 2008-05-31
It Helped MeReview Date: 2007-09-18

Used price: $2.33

Non-FictionReview Date: 2008-05-05
If you pick one of these books up, from this series, and learn just one thing, or something that saves you some time, it is well worth it.
I use a couple of things from here, or adaptations of constantly, and it helped with learning some new techniques.
Definitely recommended.
One of My Favorite 'Hacks' BooksReview Date: 2008-01-16
Very good bookReview Date: 2007-10-10
what is in a name?Review Date: 2005-12-30
.
IMHO, this book should have been named "(some) Spidering Hacks using Perl"
.
the "100" and "industrial strength" sale pitches they could have spared from the title as well
.
the very little python and java code that was either mentioned and/or included as code examples I think was as a way to pepper the content and apparently make it more appealing to a broader audience
.
._ the book is mostly about Perl scripts (you could compile Perl to C and then use c2java, for example, but why bothering if, as I noticed right away, it was mostly toy code?) I wonder what the "industrial strength" thing was all about.
There is also some gnu utils examples (wget and curl), from which you could get better examples online
._ the book has "examples" that don't make any sense (to me) and not only that but you could see as a total waste of time, why bothering scraping amazon's pages if they offer SOAP/RSS feeds? And not only that but then he goes on telling you how to scrape a site offering financial stocks info, too!?!?! I would have started by splitting the book in two, cases for which you don't really need scraping at all and those for which you do
._ the author in an attempt to reach the "100" mark, included cases on how to download, say MP3 with Beatles songs and PDF files from IRS sites as separate cases :-? I wonder what the difference is once you have a connection to the data feed?!?
.
there is, "Web Content Mining with Java" ISBN: 047084311X and as you see the publishers/authors named this book after what it is all about and if you want to read about "industrial strength" approaches I would recommend "Mining the Web" ISBN: 1558607544
.
usually "hacks" books are about hacks, meaning you already know your stuff and are learning some hacks. If you know the basics of spiders and how to retrieve data off the Net programmatically this book is not for you. If you, on the other had, are new to this subject and are a Perl programmer you may learn a few things from it
.
otf
Perl-intensive book on web crawler designReview Date: 2006-05-16
As already mentioned, the hacks in this book mostly use Perl, though scattered here and there you'll find some Java, Python and PHP. If you really hate Perl, then you will not like this book. On the other hand the authors assume only a rudimentary knowledge of Perl, and there is no requirement for any knowledge of network programming of any description. After the opening chapter which gives guidance of being a good spidering citizen (how to respect the sites you are taking data from), there is a second chapter which details how to create a spidering toolkit (how to find and install the site of modules that many of the hacks depend on).
With a toolkit in place and a knowledge of good behavior, the book dives into the various hacks that are organized by topic: collecting media files, gleaning data from databases (with many examples for Yahoo!, Amazon, Google, Alexa and other popular information sources), maintaining your collections (more automation with "cron" or other scheduling tools) and a final chapter on giving something back (creating a web service, generating RSS feeds and so on).
The bulk of the hacks are in chapter four, which looks at extracting data from databases. Aside from the obvious sources such as Amazon and Google, these including online banks, tracking FedEx packages and more. There are a range of techniques used to grab and filter the data, so even if a data source you want to use isn't listed, the chances are that one of these hacks can be refactored to do what you want.
If Perl is not your thing then the very light sprinkling of non-Perl hacks probably isn't enough to make this a worthwhile purchase. If you're a Perl hacker interested in spidering there is a ton of stuff for you here without doubt. Also, if you are a student looking for a good supplement on building a web spider from scratch, this is probably not the book for you either, but the various hacks will give you some ideas on what you might want to do in your own spider if you wish to write one in a higher level language such as Java. Amazon does not show the table of contents so I do that here for completeness:
Chapter 1. Walking Softly
1. A Crash Course in Spidering and Scraping
2. Best Practices for You and Your Spider
3. Anatomy of an HTML Page
4. Registering Your Spider
5. Preempting Discovery
6. Keeping Your Spider Out of Sticky Situations
7. Finding the Patterns of Identifiers
Chapter 2. Assembling a Toolbox
Perl Modules
Resources You May Find Helpful
8. Installing Perl Modules
9. Simply Fetching with LWP::Simple
10. More Involved Requests with LWP::UserAgent
11. Adding HTTP Headers to Your Request
12. Posting Form Data with LWP
13. Authentication, Cookies, and Proxies
14. Handling Relative and Absolute URLs
15. Secured Access and Browser Attributes
16. Respecting Your Scrapee's Bandwidth
17. Respecting robots.txt
18. Adding Progress Bars to Your Scripts
19. Scraping with HTML::TreeBuilder
20. Parsing with HTML::TokeParser
21. WWW::Mechanize 101
22. Scraping with WWW::Mechanize
23. In Praise of Regular Expressions
24. Painless RSS with Template::Extract
25. A Quick Introduction to XPath
26. Downloading with curl and wget
27. More Advanced wget Techniques
28. Using Pipes to Chain Commands
29. Running Multiple Utilities at Once
30. Utilizing the Web Scraping Proxy
31. Being Warned When Things Go Wrong
32. Being Adaptive to Site Redesigns
Chapter 3. Collecting Media Files
33. Detective Case Study: Newgrounds
34. Detective Case Study: iFilm
35. Downloading Movies from the Library of Congress
36. Downloading Images from Webshots
37. Downloading Comics with dailystrips
38. Archiving Your Favorite Webcams
39. News Wallpaper for Your Site
40. Saving Only POP3 Email Attachments
41. Downloading MP3s from a Playlist
42. Downloading from Usenet with nget
Chapter 4. Gleaning Data from Databases
43. Archiving Yahoo! Groups Messages with yahoo2mbox
44. Archiving Yahoo! Groups Messages with WWW::Yahoo::Groups
45. Gleaning Buzz from Yahoo!
46. Spidering the Yahoo! Catalog
47. Tracking Additions to Yahoo!
48. Scattersearch with Yahoo! and Google
49. Yahoo! Directory Mindshare in Google
50. Weblog-Free Google Results
51. Spidering, Google, and Multiple Domains
52. Scraping Amazon.com Product Reviews
53. Receive an Email Alert for Newly Added Amazon.com Reviews
54. Scraping Amazon.com Customer Advice
55. Publishing Amazon.com Associates Statistics
56. Sorting Amazon.com Recommendations by Rating
57. Related Amazon.com Products with Alexa
58. Scraping Alexa's Competitive Data with Java
59. Finding Album Information with FreeDB and Amazon.com
60. Expanding Your Musical Tastes
61. Saving Daily Horoscopes to Your iPod
62. Graphing Data with RRDTOOL
63. Stocking Up on Financial Quotes
64. Super Author Searching
65. Mapping O'Reilly Best Sellers to Library Popularity
66. Using All Consuming to Get Book Lists
67. Tracking Packages with FedEx
68. Checking Blogs for New Comments
69. Aggregating RSS and Posting Changes
70. Using the Link Cosmos of Technorati
71. Finding Related RSS Feeds
72. Automatically Finding Blogs of Interest
73. Scraping TV Listings
74. What's Your Visitor's Weather Like?
75. Trendspotting with Geotargeting
76. Getting the Best Travel Route by Train
77. Geographic Distance and Back Again
78. Super Word Lookup
79. Word Associations with Lexical Freenet
80. Reformatting Bugtraq Reports
81. Keeping Tabs on the Web via Email
82. Publish IE's Favorites to Your Web Site
83. Spidering GameStop.com Game Prices
84. Bargain Hunting with PHP
85. Aggregating Multiple Search Engine Results
86. Robot Karaoke
87. Searching the Better Business Bureau
88. Searching for Health Inspections
89. Filtering for Content
Chapter 5. Maintaining Your Collections
90. Using cron to Automate Tasks
91. Scheduling Tasks Without cron
92. Mirroring Web Sites with wget and rsync
93. Accumulating Search Results Over Time
Chapter 6. Giving Back to the World
94. Using XML::RSS to Repurpose Data
95. Placing RSS Headlines on Your Site
96. Making Your Resources Scrapable with Regular Expressions
97. Making Your Resources Scrapable with a REST Interface
98. Making Your Resources Scrapable with XML-RPC
99. Creating an IM Interface
100. Going Beyond the Book

Used price: $23.95

Managing the ZoneReview Date: 2001-10-03
All of us can recall the feeling when everything falls into place, a point made clear from the many relevant interviews that reinforce Dr. Kiev's points. The difficulty--and the strength of this book--is to be consistent in one's effort to maintain that state of mind. There are mny useful tools and exercises offered that will keep traders from unconciously falling back into unproductive habits.
Everyone needs help, especially on the path to becoming an accomplished trader. This book is an essential guide to staying aware and taking action.
Not much use for me.Review Date: 2006-03-15
Managing the ZoneReview Date: 2001-10-03
All of us can recall the feeling when everything falls into place, a point made clear from the many relevant interviews that reinforce Dr. Kiev's points. The difficulty--and the strength of this book--is to be consistent in one's effort to maintain that state of mind. There are mny useful tools and exercises offered that will keep traders from unconciously falling back into unproductive habits.
Everyone needs help, especially on the path to becoming an accomplished trader. This book is an essential guide to staying aware and taking action.
Not his best...Review Date: 2001-12-30
Much overrated!Review Date: 2002-09-24
The author emphasized throughout the book the importance of entering the zone, a state of mind that you can neglect fear, greed, P/L, and just trade according to your feeling of the market, though he supplemented that with the need of analysis, hardwork, focus blah blah blah, and that different people have different means to enter the zone, illustrated with examples anonymous. Those might be true stories. However, the author just did not tell the readers how they could do it themselves without the assistance of a coach like the author's good self.
A reviewer of this book wrote that this should be read together with Douglas's Trading in the Zone and Mc Call's The Way of the Warrior Trader. One should read those two excellent books only, but definitely not this.

Used price: $0.33

The best I've read on online networking/job search!Review Date: 1999-05-28
Great For Creating & Posting Web Resumes!Review Date: 1999-11-08
This book is wholly devoted to creating electronic format resumes for posting online. It sets forth important guidelines for them. The author provides detailed instruction on how readers should structure resumes for electronic distribution. The author also spends a good deal of time helping her readers to create their own Web resumes.
Web resumes, one of the latest developments in job hunting, allows job seekers to have more control over the way they present themselves to prospective employers. They offer job seekers an excellent opportunity to create online portfolios of their work histories, professional accomplishments, art and photographic work, testimonials, and personal photographs. Web resumes, due to their unique nature, are very economical to create, maintain, and update on a regular basis. Plenty of ideas and examples are provided to get readers started right away!
The author includes literally hundreds of Websites, many of which allow readers to apply for work online, some according to their own industry. Other sites offer further assistance in finding employment, creating Websites, obtaining graphic images, and more. An excellent listing of recommended reading materials is provided at the back of the book to offer further assistance in creating resumes, Websites, Web graphics, using e-mail, and learning HTML programming.
This book is highly recommended for job seekers who feel comfortable about posting their resumes online. They will have the opportunity to reach a broader number of employers with specially-tailored resumes. Interested persons could also open up their own online resume posting services as well. This book will teach them how!
The Career-Seekers BibleReview Date: 2003-03-25
I would highly recommend this publication to every professional that wants to stay ahead of the competition in the job market.
A book that people borrow and forget to return.Review Date: 2001-01-05
Necessary information and techniques for crafting reviewsReview Date: 2001-03-16

Used price: $11.99

He's got it right!Review Date: 2006-01-28
Once he's made that important point, he identifies shortcomings or "missing pieces" in the current offerings (e.g. security, workflow) and offers insightful solutions or potential solutions.
A "must-read" for technology leaders and business leaders interested in SOAs implemented through Web Services.
Excellent reading for everyone interested in conceptsReview Date: 2005-08-13
Clearly presented and cuts to the chase.Review Date: 2005-04-09
An excellent overview for technical decision-makersReview Date: 2004-12-19
I really hope that Mr. Kaye comes out soon with a book with very practical advice on how to use web services to integrate specific COTS such as Oracle Financials, etc. with other applications. The idea of web services sounds great, but as a veteran of two projects now that are using some form of web services, it is not as easy as one would like. Mr. Kaye clearly defines some of the issues. Now lets have a follow-up that helps us with the next phase.
A Random Walk Through Web ServicesReview Date: 2005-08-28
First of all it really bothered me to find so many mispellings. A simple spell check would not have hurt. Other spelled ohter, etc. If you didn't use a spell checker, what else did you forget with such a loose quality control policy?
Secondly the title of this book was clearly brainstormed AFTER it was written and is misleading. This book was written as "a random walk through web services", so they took the concept of loose coupling and stuck the phrase "loosely coupled" in randon paragraphs throughout the text. Of course web services are meant to be loosely coupled and it is practically impossible to write a tightly coupled web service. Loose coupling is the reason web services exist...so people don't need access to your source code or access to your company's internal workings to be able to use your services. Doug Kaye obviously didn't get it : web services were CREATED to allow loosely coupled distributed systems, but he writes as if loose coupling is a consequence of you reading his book... Which started bothering me already in the first few chapters.
Another appropriate title would have been "The Web Services Fake Book" - as in the Jazz fake books. With jazz fake books you sorta quickly learn an easy version of the song and then you can get by a gig by faking it, as if you knew all the songs, so you can make a quick buck not refusing a gig for songs you didn't know. With this book you will learn all the hot lingo and you will SOUND like a web services pro after reading it. But it's mostly theoretical and he forgets to use the word "supposedly" throughout the text.
Further criticizing the misleading title "the missing pieces of web services" - "the missing pieces" covered in this book make up a 3 PAGE CHAPTER!(Chapter 4) The index shows the chapter has 5 pages, 47 to 52, but the first and last are blank...LOL Which proves the title was created AFTER the book was written, obviously they just stuck a few short paragraphs about missing pieces there and bob's your uncle.
The author's pretension reaches a climax when he proposes web services be renamed "internet services" because, according to him, web services are not at all web-related. He seems to have forgotten that HTTP was created FOR the web, not the web for HTTP, and that web services are a revolution exactly because they use the existing HTTP infrastructure, which was created FOR THE WEB.
My personal conclusion: this book is 80% alchemy, 20% science and I could not get past page 192 feeling that I was wasting my time with it.
You WILL learn all the acronyms and sharp talk, but you will probably finish this book asking all the same questions(i didn't finish it, but I'm still asking myself all the same questions, specially "why did i buy this book?"), because as with every good burocrat this guy managed to fill 320 pages and not add very much to the discussion.

Used price: $2.75
Collectible price: $24.95

Everyone who uses the Internet should read this book!Review Date: 2005-12-30
An excellent read - AND you don't have to be a computer genius to understand all of her technical information!
Useful for the uninitiatedReview Date: 2006-05-19
It does a good job at highlighting the pit falls, traps and virtual land mines waiting for the unprotected, ignorant or just plain stupid. The book also gives good advice on what to do if harassment gets out of hand. However, the sub-title of "Outmaneuvering the spammers, swindlers and stalkers" is somewhat misleading. The outmaneuvering techniques described are basically don't go to chat rooms, news groups or message forums where people take a virtual swipe at you. The passages about outmaneuvering the spammers also seems incredibly naive and is centered around displaying the full header of an email so you'll know who sent it. Wrong! Some mention is made of how return email addresses can be faked, but so too can IP addresses. Complaining to an ISP about spam, especially one which knowingly hosts spamming operations, is a waste of time. Even more so if they originate somewhere in Asia like a lot of them do. Then we have the anonymous emailing web sites and of course the spammers favorite, the zombie computer which they use to re-direct their emails without the computer owner's knowledge.
If you're looking for a technical reference which tells you how to protect yourself online, what tools to use, what they do and why you need them, this book isn't for you. However, if you're concerned about internet horror stories, online safely and are not particularly computer or internet savvy, this book will be useful to you and you'll learn much about the dos and don'ts of life online.
Very, very useful, and a good read!Review Date: 2005-08-19
Though message boards and newsgroups have been replaced with blogs and MySpace, the basic principles of being smart and protecting yourself when you go online are even more important, and Hitchcock reminds us that no matter how smart or savvy you think you are, you can end up a victim of "Net Crimes", unless you pay attention.
Definitely recommended.
EXCELLENT GUIDE TO ONLINE SELF-PROTECTIONReview Date: 2005-08-16
2nd Edition Is Even ScarierReview Date: 2006-08-04
Not only is this a good read, but it is also a great reference for high school and undergraduate college. The examples and resources made it a valued purchase for me.

Used price: $0.01
Collectible price: $24.99

80% of the book contents you already know it!!!Review Date: 2004-08-28
A great introduction to eBay sellingReview Date: 2005-04-02
After reading the top eBay books, below are my recommendations:
---Beginner with eBay and computers---
1. The Official eBay Bible
---eBay Seller---
1. Sell it on eBay
2. eBay Hacks
---Full-Time eBay Business (not for the casual seller)---
1. eBay Strategies
2. eBay Business the Smart Way
Horses for CoursesReview Date: 2004-09-10
If you have any experience with eBay, or are looking for something that will help you maximize your returns, this book will be of no value (eBay secrets is a great alternative, how to do everything with an eBay Busibess is also good).
I can see why this book has extremes of reviews, I didn't find it helpful. I borrowed it and I am glad I didn't pay for it. That said, I work with computers day in day out. Great book for people who don't.
Please buy the new edition of this book instead!Review Date: 2005-12-18
If you'd like to search for it here on Amazon, its ISBN/catalog number is 0321356802.
Thanks and happy selling!
A MUST READ FOR ANY E-BAYERReview Date: 2004-11-27

Used price: $7.80

Total lack of editingReview Date: 2007-05-10
This is what I think the author did: He sat down over a weekend, talked into a tape recorder and sent the tape to someone else to transcribe it. He never read the transcription. He just sent it to a vanity press and had it published.
Here's a typical example of the horrific text you will struggle through:
"For instance, if you are serving a market place that is looking to lose weight, the weight loss market place that constitutes the majority of the United States and could constitute the majority of the world for that market, then your market place has the need of losing weight for various reasons. One reason could be social acceptance; another is to be more attractive, which actually is the need of using the formula we used before of always taking the need to the next step to discover the true need..."
The chapters are titled Chapter 1, Chapter 2, Chapter 3, etc. There is no index.
Sorry, this book REALLY needs an editor.
Will save you years of trial and errorReview Date: 2005-11-04
Effective Internet StrategiesReview Date: 2005-11-03
Works for eBayReview Date: 2004-04-14
The reason is because the strategies that are suggested are aimed at converting casual browsers into excited customers who will want to buy your products or services.
If that casual visitor sees your products on eBay or on your own web site, you will need the same set of skills to turn her into a buying customer.
WARNING a waste of money!Review Date: 2005-06-16

Used price: $19.90

.Com Business Only a Partial SuccessReview Date: 2008-06-30
I liked these stories.Review Date: 2005-04-13
It's an okay readReview Date: 2004-01-20
"Life Happens" by Rique Johnson - was interesting. The story kept my attention.
"The Wanting" by Michael Presley - another interesting story, and it had a nice little hidden message.
"Legal Days, Lonely Nights" by William Fredrick Cooper - This story started off slow, picked up and by then end you were catching your breath.
"Somewhere Between Love and Sarcasm" by V. Anthony Rivers - This was the WORST story in the book. There was nothing erotic about it, and it was no where between love and sarcasm. The story was all Sarcasm and it was stupid and had no business in the book.
My suggestion is read all the stories in this book EXCEPT Somewhere Between Love and Sarcasm. Trust me you will not miss anything by not reading this story.
I expected more......Review Date: 2004-11-28
In a Word - HOT!!!Review Date: 2004-02-01
Each story is very well done, creatively descriptive and communicated in good taste. Kudos to each each of the contributors - Earl Sewell, Rique Johnson, Michael Presley, V. Anthony Rivers and William Fredrick Cooper! Each novella ties into this imaginary online romance website called Sistergirls.com and builds from there. The unique voice that each author lends to his own particular story will compel you to want to read more. "Legal Days, Lonely Nights" by William Fredrick Cooper portrays an up and coming attorney who is sizzling both in and out of the courtroom. He flirts with online romance via the Sistergirls.com website and blazes a trail of passion with one of its members that is unrivaled. There is a twist to this story that you do not want to miss! "You're Making Me Wet" by Earl Sewell will also have you lustily turning the pages to see what will happen next.
I could go on and on, but will leave this parting thought - if you're hungry for a book to peak your senses and tap your curiousity, then Sistergirls.com is definitely the book for you!
Reviewed by Nedine
of The RAWSISTAZ Reviewers

Used price: $10.01

A Required Source Book for AuthorsReview Date: 2008-09-19
The book is short, but there are countless references and resources to more detailed information - enough to keep any author busy for weeks on end.
The most important note in the book for me was what I tell others who ask me about publishing their 'dream'. Writing a book is easy compared to the marketing, the marketing is where the major work is. Whether you self-publish or go traditional publishing routes, this book is filled with valuable information on how to get started. Even traditional publishing houses expect authors to be very active in their own marketing. Stephanie's book is a perfect guide to get you going. Thank you Stephanie!
Leigh Le Creux
Author The Secret Unraveled: Opening the Secret Once and for All! ,Astro Socks
The Definitive Guide to "Outside of the Box" MarketingReview Date: 2008-09-12
The book begins by explaining what Ms. Chandler calls "the truth about publishing," - the fact that, for the author, there is more to selling books than just writing them. Production costs are so high that publishers routinely expect authors to make as much effort to promote their books as they can.
Promotion, however, begins long before the book is written. Your website is the best tool you have for marketing yourself; but, as one online contributor put it, promoting yourself on the Internet is similar to planting seeds: the effect of doing both takes time.
Although this may seem self-evident to most people, it is remarkable how little of what is accepted as common knowledge is actually put into practice. Few people really understand search engine optimization, though there are plenty who talk about it, and even fewer who know how to maximize their web presence. This book provides practical advice for how to do both.
I read the book in several short sittings over the course of a week; however, it took as much time to jot down all the things I needed to do to improve my own online marketing plan and to check the numerous websites she mentioned and that also seemed relevant to me. I intend to incorporate many of her suggestions into the maintenance of my web site. I recommend that you buy this book and do the same.
Bruce Hoag, PhD
Co-author of Managing Value-based Organizations: It's Not What You Think (New Horizons in Management Series)
Starting reading at 7:00 p.m. and at 10:00 p.m. I was still taking notesReview Date: 2008-09-09
Twice during the evening I found myself getting up and "checking" a website she recommended. Now I wish I had this book before I published my book. Obviously, I missed a number of opportunities to get some advance publicity.....and let's not even think about how I didn't have the advantage of ALL her information on press releases for the book.
Today I got up bright and early and started implementing ideas she discussed in her book. For starters, you wouldn't believe how many places you can put your profile. Amazing thing is that you are probably already a member; yet haven't taken advantage of the profile on the sites.
I still have a number of things circled that I haven't tried. Though I'm planning on getting up early tomorrow again and implementing some more of her great ideas.
Kathy Condon author of the book "It Doesn't Hurt to Ask: It's all about communication."
Great for fiction authors too!Review Date: 2008-08-27
I absolutely recommend this book to any author, fiction or otherwise, who is trying to promote their work.
An Internet Marketing guide for consultants who have written and published in some form in order to promote themselves.Review Date: 2008-09-14
This book was not one of my favorites. I did not find it to be particularly well written, nor outlined well. And to make matters worse, I didn't think it was long enough to legitimately be called a real book. The body of the book is only 132 pages long. Then comes a less-than Directory of Resources from pages 133 to 140. And the book ends on page 143. There is an Introduction and 9 chapters as follows:
1. The truth about publishing
2. Web site strategies
3. Setting up your Web site
4. Web site enhancement tools
5. Building your expert status
6. Online marketing strategies
7. Online media opportunities
8. Amazon.com success strategies
9. Final thoughts
Without question this book is just another of a long line of Internet Marketing books on the market today. There is little new between its covers. Ever since early 2006 I have been aware of the author's "Internet Platform" because I read a couple of her books and Googled her name to find all the marketing techniques she had been using to promote herself and her business ventures. Overall, I have been impressed with the author and the self promotion techniques she has employed online. Unfortunately I have not found her to be a particularly good writer. Sorry. She does not focus on a subject well in her books and fully explain it. She tends to get sidetracked. And her editors (if she has them) don't catch her on this.
The title of the instant book provides that this book is an "author's guide" to Internet marketing. But what kind of author are we talking about? Is it an author of fiction, i.e., romance writers, fantasy writers, science fiction writers, chik lit writers, mystery writers, etc? If so, then why was there a need for Chapter 5 regarding "Building an Expert Status?" Is it an author of nonfiction, i.e., business writers, how-to writers, or some other book that needs to be written by an expert? If so, then why didn't the title to the book specify it was about authors who write nonfiction? Or is it not really an author at all, but instead a consultant who does some writing? If so, then why did the title to the book even include the term "author" at all?
The book is clearly an overview of the Internet Marketing tools and techniques the author has used to create her own Online Platform. But is she just an author? Or is she more like Dan S. Kennedy who she profiled in Chapter 4? He says he is first and formost a consultant and he publishes primarily for self-promotion reasons. He says there may be some profit from publishing books, but that is a distant consideration. So having said all this, is the book really one for authors? Or is it one for consultants? I think the latter.
Knowing what I know about Internet Marketing for authors, I was disappointed in the coverage of Amazon.com. I don't think an author should have shopping cart technology embedded in their author Web sites. I say this because authors should seek to maximize sales of their books on Amazon so the books will rank high on Amazon's top sales list ranking. The author should become an affiliate of Amazon and direct sales from their author site to Amazon where Amazon will process the sale. Their author blog or blogs should direct traffic to Amazon for book sales, too. If Amazon processes the sale, then there is no need for the author to have a shopping cart on their site.
I was also disappointed in the coverage of Amazon.com since Chapter 8 did not come close to helping the reader with Amazon as compared to the coverage presented in "Sell Your Book on Amazon" (ISBN: 1432701967). The instant book being reviewed could have re-written the best of that book and included it as Chapter 8. But that is not the case, unfortunately.
If the title were changed so it properly reflected its content, then I would give the book 4 stars! But that would have been a gift because I would have been rounding up my star rating from a 3.6. But since the title is off, and the book is short and not particularly well outlined or written, I am dropping my rating to 3 stars. It's just an OK book. 3 stars!
Related Subjects: Fairy Tales
More Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250