Online Books Books

It's been my experience that while politicians have been quick to capitalize on the power of online reputation management, most of the governments that they lead have failed to grasp the possibilities. Concerned about negative comments, the potential for embarrassment, and media scrutiny, many local governments have avoided social media altogether.

Strauss and Beal make the case for why no one can afford to ignore the potential for engagement and the real dialog afforded by social media. And for those who can't fully implement their suggestions organizationally, the book is rich in advice for managing your personal reputation online.

When I first heard of this book, I thought it would be geared toward only large businesses with big budgets--meaning complicated and expensive. Happily for many small businesses, this is not the case. Radically Transparent contains loads of useful information and much of it is things any company of any size can do today for free. From participating in social networks to starting a company blog, this book shows you the right way to engage in these and other online media.

Andy Beal and Dr. Judy Strauss have laid out a step by step plan for any business or brand, to create, enhance, protect, and even repair their online reputation.

If you have a online or offline business it means you have a reputation. People online will talk about your company, products, and services whether you like it or not. Wouldn't you want to know what they are saying and where they are saying it? You can find out now by purchasing this book.

Everyday in my job I try to find new ways to help my clients be more successful or improve their reputation on the Internet. I bought this book off of a recommendation of someone else and absolutely love it. I'm using it as a basis to building a standard structure for working with clients and improving their online reputation. I definitely recommend it for anyone from the beginner to the expert.

The book was written by Andy Beal from Marketing Pilgrim and Judy Strauss.

Andy Beal is a SEO and fellow blogger who specialized in social media optimization, reputation management and public relations. He is like Kris Jones a frequent speaker at search marketing conference, such as Search Marketing Expo, Search Engine Strategies and WebmasterWorld's PubCon.

As the subtitle states, his book is primarily about monitoring and managing of your personal, your professional or your company's reputation online where it focuses heavily on using search engine optimization and marketing techniques as tools to accomplish your goals.

It also provides advice and recommendations for how to approach the social media space as a business in order to reduce the risks and possible problems that will arise, if you jump into this area of marketing without being prepared and ready for it.

The power of social media and the benefits your customers and your company can get out from it are a reward that is worth the risks. Yes, it has risks and it is impossible to eliminate all of them, but that does not mean that it cannot be done. Just eliminate the risks that you can eliminate and be prepared for the things that can happen and impossible to prevent for sure.

What I love about this book is the way it is laid out in a step by step process that leads you from confusion to clarity in the use of social media in business today. Be aware, this is not a book about blogging even though they discuss is a lot, it is a book about all social media and the precise steps you can take to begin and continue influential conversations that can change the face of your business.

The book lays out a clear path for becoming transparent in your business and leverages really good examples to demonstate how it has been done effectively . . . and points out the pitfalls and traps that exist if you don't follow a sound process.

You'll literally go through this book chapter by chapter and implement it one step at a time and to that extent the book will keep you busy for quite a while.

My only criticism is that I wish it had an addendum to cover the very latest technologies and talk about implementing those, so I'm hoping for a quick follow on book. Groundswell did fill some gaps but this book is much more usable for businesses that want to implement the technology and create the conversations themselves.

Excellent book for understanding social media. A must read.

I can only take one little challenge at a time. So far Sandy Berger's book has helped me with e-mail and finding and organizing things. Those two chapters are my favorite chapters. The reward for working hard to understand attachments with Sandy's help is being able to receive pictures of all four grandkids that are scattered around the country. This book opened that door for me. I look forward to tackling other chapters and learning other skills.

I did not have any computer experience. I was not fortunate to be exposed to computers during my schooling. I felt like I could learn to use the computer and found this book to be the perfect tool to help me.

I read the paragraph by Horrace Deets, AARP's top guy, and agree that Sandy Berger can help you get the most out of your computer experience. I feel like I am making up for no computer experience and will have plenty of computer fun in the future.

I found out you don't have to be described as a "Grown-up" to enjoy this book. My parents are enjoying it but they are o.k. with the description "grown-up"; I don't think it fits me. Still I found the information in Sandy Berger's Your Official Grown-up's Guide to AOL and the Internet right on the mark for what I needed to know about computers. And I am only 27. So I guess it doesn't matter where useful information comes from as long as it is helpful.

I love this book. I am 66 and just bought my first computer three months ago. This book, along with America Online Simplified, is my bible. It is so easy to understand and so complete. I will continue learning from it.

Reviewer: Paul Gerstenbluth (ariefound@aol.com)

Review: Grown-up's Guide to AOL and the Internet, IDG Books Worldwide

Give me a Ticket to Ride on. The Grown-up's Guide to AOL and the Internet is your destination ticket to a rewarding online experience. America Online makes it easy to arrive online, but what do you do once you get there?

Open Grown-up's Guide to AOL and the Internet and find the road signs to:

* Travel and navigate AOL and the Web using links, browsers, and search engines

* Stay in touch with family and friends with AOL email and learn about Instant Messaging and Buddy Lists; and

* Explore popular topics online including travel, money, health, hobbies, retirement, research, and genealogy.

Grown-up's Guide to AOL and the Internet's Contents at a Glance:

Pro Reaction

Book font is 14 points for easy reading. Grown-up's Guide to AOL and the Internet pages are loaded with tips, definitions, cross-references and notes. Also, there are dictionary type thumb indexes through-out the 15 chapters for finding information quickly.

CD-ROM contains America Online version 3.0 and 4.0 for the Macintosh. Also, it contains for PC users' 5.0 for Windows.

Con Reaction

Missing from CD-ROM is Internet Explorer and Netscape Navigator for Macintosh users. Utility shareware such as Always Online should have been included on the CD. Also, missing is summary of index of Websites mentioned in the book.

End Notes

The Grown-up's Guide to AOL and the Internet is an easy-to-use traveler's guide, written specifically for adults 50 and older. It shows you step-by-step how to use the Internet to enhance your daily life.

The book also shows you how to find invaluable resources and services such as e-mail, travel planning, hobbies, health and money management, and retirement tips.

Grown-up's Guide to AOL and the Internet simplifies and defines the lingo, walks you through the basics, and points you to online destinations and activities.

=== Paul Gerstenbluth is President of the ARIE Foundation. The ARIE Foundation's mission is to provide VA hospitalized patients with hobby materials and computers that helps in their stay and recovery.

Thank you for an excellent guide for online shopping! If you are looking for great Internet guides for Kids & Family, High School, and College students, please check out the You Are Here Internet series!

Online stores come and go, especially the big ones, but this book lists hundreds of terrific small online stores that carry really unique stuff. I especially liked all of the stores that sell natural cosmetics and natural fiber clothing for me and my kids. I've had this book 2 weeks and already its saved me lots of time.

I was tired of seeing the same old online stores over and over again. This book pointed me to some real winners. It's a big time saver. Very easy to find what I wanted quickly.

I learned a lot about online shopping that I never knew before. But the best thing about this book is all the online stores, listed by categories. I found some neat stores. Loved the party section.

Before picking up this excellent book, I was wary of online shopping -- and I still am, but now I'm intelligently wary. The authors do a marvelous job of helping understand what you can trust and what you can't, how online shopping works in all its various manifestations, and what strategies to use when you do shop online. The book showed me that online shopping is not (as I had thought) just for shopping addicts who need a fix 24 hours a day, but a great space for intelligent and discerning consumers. I'm still not a big spender online (or anywhere), but I've used the book to help me find some things I couldn't find anywhere else and at surprising prices. I think this book is going to go down in the so-far brief history of online commerce as a milestone achievement. It has certainly changed my views about WWW commerce and made me a better consumer. I can't say enough about this expansive, easy-to-use, fun, and informative work. I hope they plan to update this work regularly.

This is a must-have resource. Gorgeous illustrations, detailed descriptions and referenced by the leaders in the field.

it is amazing that such an authoritative text can actually be written. but there it is!. a masterpiece, which is so encompasing that words fail. braunwald has a tradition and every new edition is a towering giant over the previous.seeing is beleiving, thus i strongly recommend this text to any one wishing to perfect himself in any aspect of cardiology.

Anyone familiar with Dr. Braunwald's superb cardiovascular exploits in the "Harrison's Principles of Internal Medicine" would not be surprised by the richness of this book.
The diligently crafted chapters are comprehensive, authoritative, well-illustrated, and include all the 'ins' and 'outs' of contemporary cardiology. It is one of the most consistent and coherent multi-authored texts in the field.
This single-volume CD-ROM package is a rich blend of evidence based medicine, best practice, and all the user-flexibility an e-book enthusiast would expect.

Dr. James Thogtam: A classic book for those in the field

WITH THE SEVENTH EDITION OF BRAUNwald's Heart Disease, the editors have accomplished an impressive feat: improving on an already classic text. With 36 new chapters and full-color figures and photographs, the new edition is substantially altered in both content and appearance. Compared with the rather limited color-plate photographs in the sixth edition, the color photographs, figures, and tables in each chapter significantly enhance the new text.

Informative chapters on the foundations of cardiovascular medicine remain, including detailed discussions of history taking, physical examination, and electrocardiography, topics often overshadowed in an era of rapidly progressive medical technology.....

The seventh edition of Braunwald's Heart Disease would be a worthy addition to the medical library of any practicing cardiologist, cardiology fellow, or health care practitioner with a special interest in heart disease.

THIS MASTERPIECE IN CARDIOLOGY BRINGS TO SPECIALISTS AND HEALTH PROVIDERS IN GENERAL THE APPROACH TO KNOWLEDGE FOR SUCCEDING IN THEIR TASKS.SINCE THE BASIC AND SIMPLE TO THE MOST COMPLEX UPDATED AWARENESS, THIS ENCYCLOPEDIA CONVEYS THE READER THROUGH THE RIGHT PATH, AS A DIDACTIC AND AMUSING STORY OF CARDIOLOGY.
RAUL M. MARCH MD

The CareerXRoads series by Gerry Crispin and Mark Mehler should be a reference book that every recruiter buys. I am a recruiter with almost 22 years of experience and since 1998, I have purchased CareerXRoads. It is that good.

Candidates who want to use the Internet to find their next position will also find these books very helpful.

Gerry and Mark include informative articles for recruiters and job seekers alike at the beginning of the book.

Then they dive into the Internet and review websites that are job, resume, and career management sites. Their reviews are very helpful.

Recruiters, this book helps you determine where to spend your time and/or money to find niche sites to conduct searches. They also will suggest when a site may just be a waste of time.

Candidates, Gerry and Mark help you organize your job search. Their list of niche sites may help you zero in on companies who do what you want to do. Then, you may apply online or try to network your way into an interview.

Bottom line, if you are a recruiter or a candidate, purchase CareerXRoads.

Bill Humbert www.recruiterguy.com

Recruiters, job search sites, corporate career sites, HR testing online -- these are standard elements of the 21st century world of work.
If you are experienced at clicking in and out of employment-related sites, you will appreciate the very professional presentations of 500 sites the authors consider the best. There are also references to 2000 other sites.
If you're overwhelmed by the topic, or fear you'll never catch up, this volume is a place to begin. After perusing the book, you will know more about professional uses of the internet in the areas of job search and employee recruitment.

I am a career management consultant. The first two suggestions I give all new job seekers at any levels is to get a copy of CareerXRoads and get some business cards printed.

I have found that CareerXRoads is the bible for a good job search, using the internet; Obviously it is a great help in finding Internet sites where the right jobs are posted. But better than that, it tells you where to post your resume and how to post it, using the right format, key words, etc.

As a Career Coach, I recommend this book to all of my clients.
And, even more critical, as a Recruiter, this book is where I go to find the hard to find candidates.

CareerXRaods is both on my desk and another copy is in my attache.

I am even thinking of giving my kids each a copy on their birthdays.

Richard Stone
Human Resources Consultant

Every job seeker and recruiter should own this book!
This book is a tremendous resource to a job seeker. It offers advice on everything from networking to resume development. On the recruiter side, it offers advice on how to maximize your recruiting efforts in a variety of ways. The index and rating of internet sites is an invaluable tool to both [I should know - I used this book during a recent job search and now use it on a regular basis as I have found a new position as a Partnership Recruitment Manager!]
I have met one of the authors [Mark Mehler], and he has a true committment to helping individuals and companies use the internet to its full potential in job and candidate searches.
I highly recommend this book!

As someone who needs a concise, complete reference on a daily basis, I recommend this book as a wonderful 'base' book for hand surgery. No, it is not absolutely complete in every category (syndactyly repair comes to mind...), but it does really touch on the important considerations for the major categories in hand surgery. Much like 'Plastic Surgery,' originally edited by Converse, this book is the standard by which all others must be measured.

I have never had any problems with Amazon's service, deliveries are always on time and the book is exactly what they offered. The book is great, with state-of-the-art management of hand injuries. I definitely recommend it!

The books arrived on time, just a corner of the two books was a little twisted. That's not very important but for the price ...

this is the most complete and useful textbook i use, and so are surgeons around me

As a member of the Danish Society for Surgery of the Hand, I have spent a lot of time browsing this text-book which has become the bible of many hand-surgeon world-over. The book is a complete listing of diseases in the hand, and covers everything about it. This book not only covers the diseases but also includes the most wanted "author`s preferred method". Drawings are good and easy to apply on patients. This bible will always be the backbone of my handsurgery.

Lots of pictures of different logos and the book is arranged in a very orderly manner. Excellent book!

Well printed, well edited and an excellent resource for designers and creative individuals.

I'm very impressed with the wide array and organization of this book (and the others in the series). Such great colors, and layout... everything just makes me want to study every last detail on every last page. I've bought the first two... and have added the third one to my wish list. If you want to be a good logo designer but experience "designer's block," this should get you over that hump. Thanks, Bill Gardner, and all the fabulous designers who were featured in the book!

Logo Lounge 1 is a must-have in my design library - I refer to it often. Unfortunately Logo Lounge 2 seems lackluster, uninspired, and disappointing. While it contains the same quantity of logos as the first book, the solutions are much less imaginative and the profile section at the beginning is too long and the designers profiled, and their work, are difficult to relate to.

Great for idea gathering and inspiration. It keeps you up to date with the newest logo designs.

It gives children the chance to speak out without the noise while driving. It's a safe interactive program for wireless acess. Home networking and studying tips for children is awesome. My children love to be creative and has submitted request in childrens magazine that offers this type of program. It is good for mom's on the road.

Thank you,
Latamra Williams
Independant Beauty Consultant
Carson, Ca.

Mompreneurs Online is a great book for those who want to work from home but just don't know where to start and what to do. It is full of resources and success stories! A definite must-have if you want to join the Mompreneur industry!

Mompreneurs is a MUST HAVE resource for anyone wanting a home-based business. Everyone from start-ups to savvy entrepreneurs will benefit from their practical advice on working from home. It covers everything from discovering your passion, finding the right business, telecommuting, marketing, and work-from-home survival tips. Their "slice of life" interviews with real work at home moms offer valuable insight into conquering the challenges of working from home. Keep this one on your desktop for handy reference - you'll use it often!

I purchased this book because I wanted to add an online component to my home decorating business (and I am a mom of two great boys). This book has been very useful. Now that my online business is flourishing, I continue to look through the book for more ideas. It is the kind of book that the first read through you get the plans to implement, then you read it again and get different ideas to use. Because the publish date was 2001 and the Internet evolves ultra fast, some of the information is a little old but that is only for a small portion of the book. This book is also useful for moms trying to decide if an online business is right for them and what it really means to work from home, (like we don't work already). I also keep this book handy for the inspirational stories of moms like me.

Although this book has a lot of good information in it, this type of book should be updated frequently in order to keep up with the times. Most web sites are no longer in exsistance, and a lot of them are not legitimate either. The book tells you never to pay for information or in order to gain employment, however, most sites or potential employers listed require just that.

This book is clearly written and user friendly. Biafore gives links to information sources, making it easy for the reader to get more information on each of the hacks. These links alone are worth the price of the book.

I've been trading for over twenty years, including a period as a floor trader on the Chicago Board of Trade. Even with that experience there are tips and tricks in this book I found useful to the point where I employ them daily. To be complete as a reviewer I will say there is a lot of pretty basic stuff from my point of view, but still well worth reviewing since some of it I had forgotten.

Well written, easy reading, well organized

Online Investing Hacks is an excellent introduction to the world of investment. Though the title does contain the word 'Online', I would say that the general information the book provides on investing is not limited to the online realm.

Overall, I was very happy with the book, and found it incredibly useful. Though I do have several investments (401K, some stock, mutual funds etc) I would hardly consider myself an authority on the subject. This book provided very detailed explanations and tips on various forms of investment, from CD's to Index funds, and everything in between. While the experienced investor might not glean much from reading this book, anyone just getting started will find it an excellent reference, and resource.

The format of the book is similar to the other books in the 100 * Hacks series published by O'Reilly. There are exactly 100 hacks, or topics, which are spread across 9 chapters. Each one is an individual entity and can be read and understood without reliance on any of the other hacks.

One minor annoyance I had with the book is that it is geared toward those of you who, for some reason or another, run Microsoft's Windows OS, or have access to Microsoft Excel. Luckily, of the Excel examples that I played with, Open Office's Calc program handled them with minimal tweaking.

I can easily recommend this book to anyone who wants to invest, but is unsure of what to invest in, or needs some tips on making the most of preexisting investments. Those of you who enjoy research and building your own stats and graphs will also find parts of this book rather intriguing, as it covers data acquisition and manipulation with Excel in great detail. It will make an excellent addition to my reference shelf, and I have a feeling it will be well thumbed through in a very short time.

It seems like everyone is involved in investing in some form or another. While I always felt like I should be investing too, it was never clear to me how to begin this process. After all, it's my money. How can I be sure I'm investing in something that will provide some sort of reasonable return? This book is an excellent resource in answering some of those questions and putting the new investor on the right track.

This book is written in the same format as the other "hacks" series by O'Reilly. This format is very easy to read, and the format makes it very easy to find answers. Rather then having to read the book from cover to cover, the reader can pick out topics they are dealing with, read the answer, and move on. Since many of the people interesting in a book of this nature will likely have little time, the book's format works to its advantage.

The book begins with some basic introduction to the stock market and tips for selecting appropriate stocks or mutual funds. The whole middle section of the book deals with data analysis. The author discusses how to understand a company's balance sheet (e.g. what that P/E ratio means), how to spot companies in financial trouble, how to pick a good stock, and even how to trade. There is also a good discussion on minimizing the effect of taxes on your little return on investment.

The author even goes further and gets into a discussion on financial planning. In addition to discussing debt reduction, the author also talks about IRA plans and different strategies for saving for your child's education expenses. I think my favorite part of this book was the discussion on different education savings plans. The author discusses the ins and outs (as well as tax consequences) of each of the plans, and provides some examples illustrating the fact that it's better to start saving earlier than later.

This is an excellent book, not just for its investing advice, but also for its sound financial planning. This is a great book for anyone who is interested in increasing their wealth, saving for a rainy day, or simply saving for future financial goals.

Online Investing Hacks by Bonnie Biafore (O'Reilly) is one of those books that can pay for itself in short order, as well as over and over.

Chapter list: Screening Investments; Hacking Excel for Financial Analysis; Collecting Financial Data; Analyzing Company Fundamentals; Technical Analysis; Executing Trades; Investing in Mutual Funds; Managing Your Portfolio; Financial Planning; Index

I worked at Enron from 1998 through 2001, and spent plenty of time during that dot.com era following my stock portfolio. I watched my Enron stock value go from incredible value to a point where it cost more to sell the stock than it was worth. I won a few bets (face it, that's what they were) on a few dot.coms and lost many more. What could have been an incredible nest egg, isn't. This book would have been a lifesaver if I had read and paid attention to it a few years ago. Biafore shows you how you can analyze and invest wisely using a variety of tools available to everyone.

If you're an Excel user, you'll find it an invaluable tool for analysis. She'll show you how you can use it to create financial charts (#13), calculate compound annual rates of growth (#26), and use rational values to buy and sell wisely (#36). #39 - Spot Hanky Panky with Cash Flow Analysis (using Enron as an example) would have literally saved me hundreds of thousands of dollars had I known about it. Even if you don't care about the investing tips, the hack on downloading data via Excel web queries (#7) was something I didn't know how to do (or that you could even do it!). The book has a little something for everyone.

As with all Hacks titles, you probably won't be interested in every single item. Some may not be applicable to your situation or may be too complex for what you care to handle. But all it would take is one hack to work out and change your investing for this book to pay huge dividends. If you do your own investing, you owe it to yourself to get this book.

if you've ever considered starting a web business, this books presents many examples and thought provoking questions keep you in the right direction.

Relying on case studies ranging from Flickr and Facebook to Netflix and LinkedIn, "Web 2.0: A Strategy Guide" provides entrepreneurs, corporations and business administration students equally with a resource to make sense of the business side of all things Web 2.0.

The book doesn't go into technicalities or spend time on design matters as they typically appear in Web 2.0 applications today: as a matter of fact, it abstracts itself from look and feel of the sites analyzed, focusing on how the different sites make money.

The result is a five step action plan that starts with building on collective user value (users no longer are mere consumers of content, but rather active contributors and creators); activating network effects (seeking the ways in which a business can leverage the multiple connections between the layers, places and groups and how they can grow your offering); working through social networks (the fundamental building block of the Web 2.0 economy); dynamically syndicating competence (picking your battles and doing what you do best faster, making it accessible to more people); and recombining innovations (looking for ways to connect the online with the offline, the new with the old).

The result is a book that is highly recommended if you are looking to take your business to the next level of the social web: a place where being social is not merely an option but a requirement.

The book is impressive in its clarity. Shuen's concise, clear language presents the marketing and business aspects of Web 2.0 without the typical hype. If you are new to Web 2.0, social networks and curious about the rise of Facebook, Youtube, and similar outlets, then give this book a thorough read. You will come away understanding the core business principles driving the success of these online behemoths.

One example of user-contributed value Shuen highlights is the tag cloud on Flickr. The tag cloud is a categorization of popular items on the site derived from user input. The tag cloud allows people to explore through concepts rather than just finding specific. Shuen reports that 85% of the photos in Flickr have human-added metadata. This data is used to better organize search and categorize the images. The interaction with the customer is a key item Shuen points out as critical to Flickr's success. This user contribution to the site generates value for all users. A key she says to successful Web 2.0 operations.

Shuen also highlights LinkedIn and Facebook. She describes positive network effects at work in these companies. On LinkedIn the value of the site is determined by the network it can offer you. When you join the network, you add a positive impact, your presence may lead to others to join or you may linked up previously separated groups. By joining the network you increase its utility to all users while simultaneously making it more attractive to non-users. These positive network effects as Shuen calls them are critical to Web 2.0 success.

A nice feature of the book, is that at the end of each chapter, Shuen presents Strategic and Tactical Questions. These are excellent bullet list to help you think about enabling Web 2.0 on your business or expanding your Web 2.0 up-start. For example, she encourages you to "think about positive network effects" taking place in your business. How have you actively considered and worked with positive network effects to grown your company?

Shuen break downs Web 2.0 into some key areas: collective user value, network effects, competence syndication, and recombinant innovation areas she documents as core to Web 2.0 business. If these you want to learn more about these concepts and Web 2.0 in general, this is the book to start.

I found this book mildly irritating, until I realized that it was in fact perfect for what it sets out to be, an introduction of Web 2.0 concepts for those who know nothing about the Web, i.e. executives who still dictate memoranda, still budget for print advertising, etcetera. O'Reilly has a superb model for leveraging conferences and publishing books, but O'Reilly should have known better than to publish this book in 2008 without reference to Web 3.0. Wikipedia has a fine overview of Web 3.0, start there, I have put the URL in the comment below.

I found the book bland and disappointing, and found--when discussing Amazon, for example, the book reads more like an advertisement and has no clue on all the stuff Amazon is not doing (see the comment for two URLs), such as microtext for micro-cash, creating global intelligence councils on poverty and every other topic using top authors, and creating local citizen intelligence minutemen who can do real-time observation in the context of Amazon's excellent S3 cloud, which is in my view operating at less than 10% of its potential because Bezos has two things on his mind: outerspace and Kindle.

The end notes and the bibliography are the best part of the book. The index stinks. 7 pages for a 214 page book, should have been at least 14--it was an afterthought and done badly.

Better books on Web 2.0 and Generation 2.0 include:
Groundswell: Winning in a World Transformed by Social Technologies
Mobilizing Generation 2.0: A Practical Guide to Using Web2.0 Technologies to Recruit, Organize and Engage Youth
Here Comes Everybody: The Power of Organizing Without Organizations
Wikinomics: How Mass Collaboration Changes Everything

Better books on the larger scheme of things:
Group Genius: The Creative Power of Collaboration
The Wealth of Networks: How Social Production Transforms Markets and Freedom
New World New Mind Changing the Way We
Infotopia: How Many Minds Produce Knowledge
The Future of the Internet--And How to Stop It
Collective Intelligence: Creating a Prosperous World at Peace

In Web 2.0: A Strategy Guide, author Amy Shuen demonstrates subject mastery from the first sentence. Steeped in her topic (she's taught it at Wharton, Haas School of Business, CEIBS and École Polytechnique), the reader gets detailed information on the meaning of Web 2.0. This isn't a book filled with hype -it provides theory, thoughtful detail and is practical. Chapters end with strategic and tactical questions. The illustrations and screen captures provide depth and clarity. Companies like Flickr, LinkedIn, and Facebook are used as case studies.

In the first chapter, Users Create Value, she tags Flickr as the poster child for freemium-based businesses. Shuen points out that this model was first developed in 2006-and that low marketing, investment and distribution costs allow revenue streams to cover costs quickly. She's ahead of another book on the topic that's expected at the end of 2008 -Free by Wired's Chris Anderson.

There's a great discussion on mash-ups in Chapter Four, Companies Capitalize Competencies. The final chapter of the book, Businesses Incorporate Strategies, contains Shuen's Five Steps to Web 2.0-thought-provoking reading for anyone in business. You'll have to read the book to fully understand her rationale, but here are the steps as she sees them:

+Build on collective user value
+Activate network effects
+Work through social networks
+Dynamically syndicate competence
+Build a Web 2.0 business plan

The publisher, O'Reilly, distributes Web 2.0: A Strategy Guide under their Safari imprint. This means that there is an online version of the book for quick access that allows a reader to put the material to work almost immediately. Other publishers should follow O'Reilly's lead--their organization clearly embraces multiple ways to provide value to readers.

I recommend this book for tech neophytes who know that they need to learn more about Web 2.0, and for seasoned experts who want to gain exposure to a rich set of cases-along with questions that will compel them to dig deeper on the topic.