F Books
Related Subjects: Fitzgerald, John D. Forest, Antonia
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Read The Hard Truth and get your sales life backReview Date: 2006-07-06
WOW - What a ride!Review Date: 2006-06-17
Every salesperson and sales manager should read this book regardless of their sales processes - it will change thinking and provide clear vision for better decisions. It could, in fact, change our industry in very positive and flexible ways.
So Much More Than a Sales Book!Review Date: 2006-09-27
A must for any salesperson striving to stay on the cutting edge of their career path.Review Date: 2006-08-12
Read and Apply This Book and Be Wary of the Hard Sell about Soft SellingReview Date: 2006-07-06
What is soft selling? The authors lump together a broad variety of styles that have in common " . . . a client-centered approach to sales in which the primary role of the seller is to create an atmosphere of trust and cooperation which enables the consumer to reach an informed buying decision free from pressure or manipulation." Anyone who has ever been made acutely uncomfortable by an aggressive, hard-sell sales person probably wishes that such people could be banned. Since we've all had that experience, that's probably one of the sources of the search for a kinder, gentler side to selling.
But that search hasn't yet paid off, as this book documents. That's the bottom line for this book.
If you are pressed for time, I suggest you begin reading on page 154 and continue through page 161. Everything you need to know is there. If you want more detail on any point, you can use the excellent index and thorough list of references to answer your questions.
I've met hundreds of trainers and people who design training course. Within those groups, rarely have I found anyone who is interested in using experimental techniques to identify best practices, improve on those practices and help people learn how to master better methods. Instead, these are people who feel good with the material they are presenting and evangelize based on faith in the "logic" or "ethics" of their approach. The people who buy training courses usually buy on the same basis. They don't bother to check out the track record of a course . . . but rather look to the feel good qualities and techniques for keeping people awake.
Few new methods can be learned and employed successfully with less than 30 days of continual reinforcement. The typical sales training course is less than a week. That's the good news. People don't learn too many bad habits through adopting soft selling. But apparently, they do learn to be less aggressive . . . and that's what hurts sales after sales training.
The authors also point out that many sales people are demoralized. They know their profession has low public esteem. They are also afraid of offending people. So when asked to change, they assume that they should . . . in the absence of any compelling evidence that this will improve matters.
Beginning on page 156 the authors propose practical ways that sales people can improve their performance. It's good advice. I recommend you follow their suggestions whether you are a sales person or a sales manager. Beginning on page 159 there's good advice on how to find a potentially beneficial sales training program and books that will teach helpful skills. I was particularly pleased to see that this book comes down hard on unethical selling . . . regardless of the style in which the bad behavior is couched.
To me, the most amusing part of the book comes where the authors point out that most soft-sell authors, writers of sales training programs and sales people for soft-selling training use hard-sell techniques.
These days almost every job has some elements of sales in it. I was intrigued by the research reported about bad selling habits that soft-selling approaches can encourage: becoming reluctant to canvass for leads; investing time in "upgrading" presentations rather than going to meet with prospects; over preparation for meetings; and becoming rigid in how sales calls and contacts are handled. In over thirty years of supervising people who have performed in various sales roles for me, I've seen all those bad habits in action. The only thing those with these bad habits have had in common is that anyone with these habits never amounted to a hill of beans as a sales person. I've also found that I could never persuade a sales person with one of those bad habits to change to better habits. My best sales people have always been the most uninhibited, friendly people who enjoyed meeting others and firmly believed that we wouldn't sell anybody anything unless it would do the person a lot of good.
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Ride Free Forever - The Legend of Harley-DavidsonReview Date: 2000-11-28
Money Well SpentReview Date: 2000-01-17
great setReview Date: 1999-06-17
This is a keeper!Review Date: 1999-01-07
Harley Davidson : Long Live "The Legend!"Review Date: 2002-02-19

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Dorr Scores Well, As ExpectedReview Date: 2008-08-18
Dorr and co-author Thomas D. Jones (USAF Academy grad, ex-B-52 driver, veteran of four NASA space shuttle flights) also rightly recognize the guys who weren't strapping into the 365th Fighter Group's P-47s: "The men with stripes on their arms didn't pilot Jugs, but they made warfare in the Jug possible." We tend to forget that the aircraft of WW II, after all, were just 15 years removed from Lindbergh's Ryan NYP of 1927 but were very complex machines. The authors salute the men with the stripes well.
The results of close to 200 interviews of 365th FG veteans, other combat vets, family members, and more, plus four years of research, "Hell Hawks!" is loaded with the day-to-day details of fighting a tenaciously fierce enemy, demonstrating throughout the book that ground attack combat was a deadly way to earn your flight pay. The authors bring the personalities of the young pilots alive as well as provide a big picture of Allied strategy and the pace of war from D-Day to victory. This is an excellent book not only for military historians but for anyone who enjoys aviation writers at the top of their game. Splendid!
Hell Hawks! The Untold Story of the American Fliers Who Savaged Hitler's WehrmachtReview Date: 2008-07-30
Lots of action!Review Date: 2008-07-22
Giving the 9th AF their dueReview Date: 2008-07-08
Hell Hawks! - A Must Read for Aviation Enthusiasts!Review Date: 2008-07-05

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Collectible price: $25.95

A compelling readReview Date: 2002-05-20
I am Cured!!!Review Date: 2001-11-26
Basic Knowledge, Up to Date, Easy to ReadReview Date: 1999-11-24
Valuable and Hopeful News on Hepatitis C !Review Date: 2001-04-12
Excellent source of useful information on Hepatitis C!Review Date: 1999-06-03

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A Treasure in a BoxReview Date: 2005-06-24
a fantastic bookReview Date: 2004-02-20
I think its a pity though that the slipcase edition does not come with study CD rom which another version carries, as shown on the prentice hall website. I am sure the CD rom is well made too and would enhance the learning experience.
Also to note is that this is the last edition written by a Janson. The edition after this is written by a team of writers who reinterprets and adds on the Janson's work. I am sure there will be merits in doing so as well.
Hope everybody will enjoy the book as much as I do.
Useful survey of Western artReview Date: 2006-01-13
Prior to diving into the depths of art, Janson provides a primer - art history is a relatively new discipline, and often studied by historians and others with interest but relatively little training in artistic areas themselves. This book is about the visual arts (those of drama, music, etc. are not included here, but architecture is to some degree); Janson gives a brief survey of key concepts that are critical to understanding the mediums (artists, Janson states, prefer to use the plural of medium as mediums rather than media). Geometric and visual appreciation concepts are introduced, as are philosophical/aesthetic ideas.
The majority of the text is divided into four broad sections: The Ancient World, the Middle Ages, the Renaissance through the Rococo, and the Modern World. This is a book that really a survey or history of Western art - it does have a brief section at the beginning of the Ancient World on cave art and neolithic art in North America, but apart from this never wanders outside the main courses of Western art even in the modern period. As an introductory text, this is not surprising - many of the values and concepts of art in non-Western cultures require more explanation for adequate aesthetic appreciation of their art than an introductory survey course could cover. Still, it is a deficit worthy of note for those who are looking for a more comprehensive volume.
The Ancient World covers art of Egypt, the Fertile Crescent and Persia, Aegean/Greek art, Etruscan art, and Roman art. The section on the Middle Ages begins primarily with the rise of Christendom as the dominant political power - this includes Byzantine art, early Medieval art (Carolingian and Ottonian times), Romanesque, and the ascendancy of the Gothic style, including the great Abbey of St-Denis. The Renaissance focusses early on Italy, but also explores the Renaissance influences in Spain, Germany, the Netherlands, France, and England. The Modern Period is the most diverse, with movements such as Neoclassicism, Romanticism, Realism, Impressionism, Art Nouveau and other schools that had a greater tendency to cross national boundaries. The twentieth century brought about a great explosion of artistic expressions, in architecture, sculpture, painting and photography, each of which get a chapter. While the fourth section begins with a discussion of modernism, it ends with the discussion of post-modernism, a period of transition.
The colour reproductions throughout are stunning, and the use of black-and-white images to highlight details is also useful. Two-thirds of the 600 illustrations are in colour. The photographs showing architectural styles are interesting, far from being boring 'sample' shots. The text is engaging and informative, achieving a good balance between the artistic, the philosophical and the historical. There are maps, chronological tables, a glossary of terms, suggestions for further readings arranged topically, and a very useful index (always a plus for students and scholars).
The textbook on the history of ArtReview Date: 2005-01-09
I do not think anyone who wishes to begin to understand the history of the world's great Art can go wrong with this volume.
History of Art, Revised, JansonReview Date: 2006-02-22

An Interesting Look at a Fascinating Buddhist Saint, but still Challenging for a NewcomerReview Date: 2006-12-28
My kind of bookReview Date: 2005-06-12
Simply my favorite Buddhist textReview Date: 2005-04-16
Several reviewers have mentioned the humor. I have fond memories of reading this text out loud to my fellow dharma students, and having a good laugh each time a disciple sheepishly declines Lord Buddha's invitation to go visit the ailing bodhisattva, Vilmalakirti. The replies of Vimalakirti, on the other hand, are the highest wisdom I know of in Buddhism, and reflecting on them is a great treasure.
A flawless translation of a magnificent sutraReview Date: 2006-10-13
A brilliant sutra....Review Date: 2000-08-11
What does this mean to you? You have a book here in which all of the paired items (good/bad, monk/layperson, holy/inholy) start to be broken down. Buddhism becomes 'purer' through being less pure, more people are offered the ability to have salvation...
More than that, this is a fun read that can be gone through multiple times-- which will be necessary if you want to fully grasp all that this book says. It will alter your conception of what the Dharma is, or introduce you to one if you're just beginning to learn about it.
I would suggest, though, that you have some background in the Therevada stuff before you start-- otherwise this book would kind of be pointless: excepting that parts of it are amusing. Prof. Thurman has a knack for translation...

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We can hope for moreReview Date: 2007-07-21
Great BookReview Date: 2006-07-21
The Best One YetReview Date: 2006-10-12
A Host of Dragons reviewReview Date: 2006-03-09
A Host of DragonsReview Date: 2006-02-27


Martha Stewart, move over!Review Date: 1999-11-12
You need this book, even if you think you don't.Review Date: 1999-10-02
You need this book, even if you think you don't.Review Date: 1999-10-02
FANTASTIC!Review Date: 2002-08-24
nurses. They start sniffing the air for dirt as soon as you walk in. The author calls
them "clean-o-holics." This is such a great book. It's like being at Disneyland.
We first go to section 1 (there are six sections). Here we may be in for some disappointments. The author won't say it. But she really hypothesizes that you
can't have (this is hard to grasp) a user-friendly house or dwelling unless you have
a minimum of some time-management or organizational skills. Now she doesn't
write separate books on time-management or organization, but she does give the
bare minimum of these skills. That includes calendars and "to-do" lists. She does
say that you can go right to the other sections to learn. But the implications are
what I just stated. Sections two through four give us all the stuff that we need.
The messy bathroom. The messy kitchen. And so on. This takes up a lot of room
in the book. About 180 pages of this 350-page book. Section 4 is about "troubleshooting." The stuck door, bugs, the plunger. Section 5 is about safety.
Burglars, bad food, accidents. Section 6 is "The Part of Tens." Basically everything
that we didn't cover in the previous five sections. One of the points that I am trying to make is that this book is even good for the "clean-o-holic." Because they can find out how much they don't need to do. Thank you. I hope that I have helped
Are you leaving home? Get this book!!!Review Date: 1999-09-29

Even a non-technical person will like itReview Date: 2004-07-05
The ultimate Houston (and road engineer) coffee-table bookReview Date: 2004-04-26
Magnificent!!!Review Date: 2004-03-30
Tremendous use of fascinating photos and maps makes this book a pleasurable read. This book will captivate the engineer and mesmerize even the most casual of highway buffs.
This book will not disappoint. The only negative point I can make about this book is that it is impossible to read a small number of pages; I set out to read 20 pages and, instead, ended up reading the entire book in one sitting.
Easily rates a 5/5.
Great book!Review Date: 2004-01-25
Great book. Its title tells it all...Review Date: 2004-03-04
Being a history buff I loved all of the historical photos, and when I drive these days I love looking around at the development and then remembering the pics I saw in this book. Amazing.
If you want to know why I-10 West outside the 610 Loop is a disaster and inside the loop is fine, Slotboom knows the answer. Every time I go to Ikea I think about those decisions made decades ago and how they impact me/us every day.
If you like history and/or are a freeway buff, this book will not disappoint.

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Hilarious...I can't stop readingReview Date: 2005-12-16
Excellent EntertainmentReview Date: 2005-10-23
- A real fan . . . ed
Pat is the best outdoor humor writerReview Date: 2001-02-04
'Pass out laughing' funnyReview Date: 2005-01-09
However, not everyone gets it. I have been shocked by watching people read McManus without so much as a smile (though most start snorting like wild pigs on acid) . My only guess is that getting McManus requires a couple things. First, it requires some understanding of his experiences. He absolutely nails all of the stupid things 'outdoors men (outdoors people)' do and think, but don't want anybody to know about. Second, you have to see the self-deprecating aspect of his humor. Third, you can't look for great literature in integrated books. Patrick McManus is an excellent writer, if you see these as independent stories simply collected in a volume. They are meant for adults who want to laugh at themselves. So, If you are willing to or already meet the above three criteria, you will love this book.
By the way, I am a professor of clinical psychology and (other than worrying a little about McManus) I sometimes recommend this and other McManus books. I do this with people who have racing thoughts and anxiety at bedtime, and when I believe they have the necessary experiences to find it funny. It often works quite well. I think of his stories as little pieces of happiness. (Oh, that even makes me sick to hear. Sorry)
Best of his lotReview Date: 2000-06-25
Related Subjects: Fitzgerald, John D. Forest, Antonia
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This book needs to be read by everyone in sales trying to resist being forced into a mold. It might make you mad. Parts of the Hard Truth will sting sales big shots telling everybody else what to do. Salespeople will laugh out loud because every salesperson who has ever been made to sit through training classes taught by the likes of big headed frauds like Rev. Dr. Reginald David Barfkon will instantly connect with the Hard Truth About Soft Selling. The chapter called the final irony at the end whacked me with something I never realized. Their revelation about soft selling and the big guns that sell it packed a jolt that opened my eyes forever. I will never listen in the same gullible way again to so called sales experts telling me what I have to do to succeed in sales. If you are in sales you need to read this book and get your sales life back.