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very goodReview Date: 2007-10-05
Great StoryReview Date: 2007-02-23
A look at Christ through a different glassReview Date: 2006-07-14
I, personally, enjoy the way the authors have written the story, taking several people, who could have lived in the time of Christ, and told "their" stories, and how Christ helped them.
It is truly an enjoyable series.
Great bookReview Date: 2006-08-12
Second Touch will touch you!Review Date: 2006-01-10

Common SenseReview Date: 2008-02-09
Excellent insight!Review Date: 2007-11-22
How to identify and avoid being a victim of the creative destruction of capitalismReview Date: 2007-08-15
However, the executives at the highest levels of a corporation are much more sheltered, which is a significant part of the problem. Many fly on private jets, have their private elevator, washroom and cafeteria. So many of them interact with only a few of their employees and almost never with their customers. The information they receive is carefully filtered and in the most rigid of organizations, it is unthinkable that a line worker would ever exchange meaningful words with an executive.
Sheth also describes many of the other problems that good companies face, although I don't believe he is complete in his analysis of why companies fail. He is quite correct that many of the companies initially succeed largely due to luck and being in the right place at the right time. However, the eventual failure of so many companies is due to the creative destruction that is an inherent feature of capitalism. The advance of technology and social mores cannot be predicted or stopped; so many companies simply outlive their economically effective life. In my opinion, that point is not stressed enough.
Sheth is quite correct in pointing out that the greatest point of failure is when companies become "fat cats", content to bask in their success and believe that the good times will continue indefinitely. Or at least as long as the current executive team remains in their positions. He also commends companies who have the policy of term limits in executive positions. By rotating executives from position to position on a regular basis, no person has an opportunity to build a "protective silo", where it becomes more important to protect their executive turf than it is to advance the company.
Another very amusing point that I agree with; is when he points out that there is less of a cultural divide between Christians and Moslems than there is between engineers and marketing people in the same company. As a former software developer, I remember some of the very hostile barbs that went back and forth between the marketing people and the programmers. We spoke a different language, not only in how the product should be built, but we strongly, vehemently disagreed about what should be said to potential customers.
In conclusion, Sheth does an excellent job in describing the history of some of what used to be the most powerful companies on Earth. Now, many of those companies no longer exist, some are in serious trouble and the successful ones are nothing like they were when they were at the peak of their power. The common theme leading to their downfall was an inability to see or even acknowledge that the world associated with their products was changing. The first step in any attempt to keep your company from being added to the list of failures is to recognize that it is possible for yours to fail. Sheth drives that point home with an effectiveness that may make you wince and take an honest look at the state of the company you work for.
Best corporate review you can findReview Date: 2007-08-12
A Critical Look in the MirrorReview Date: 2007-08-27
Some recovered; some struggle to recover. Some are dead; others soon will be. Although the word "institution" implies permanence, Jagdish N. Sheth argues the average life span of a corporation is plummeting. The genius of Joseph Schumpeter's "Creative Destruction," is becoming widely understood.
The author, a business professor at Emory University, argues that companies that rise to the level of great often sow the seeds of their own destruction. He argues the following kernels soon blossom sapping the "great one's" potential:
1. Volume Obsession - rising costs and falling margins.
2. Denial - substituting myths, rituals and orthodoxy for vision and insight.
3. Arrogance - Need I say more?
4. Complacency - success breeds failure.
5. Competency Dependence - the curse of incumbency.
6. Competitive Myopia - a nearsighted competitive view.
7. Territorial Impulse - culture conflicts and turf wars.
The careful reader is forced to shine a light into every corner of his or her organization. Using insightful illustrations, Sheth urges business leaders to identify their self-destructive behaviors before they lead are destroyed. I particularly enjoyed the description of a company in his chapter on the Territorial Impulse described as "complex of 50-story office towers, connected only by common areas at the bottom and the top."
This is an entertaining and insightful book. Management and executives will ignore its lessons at their own peril.


The First Book of Newspaper ComicsReview Date: 2007-01-18
A truly excellent compilationReview Date: 2006-06-14
In particular, having collected several of these strips in other formats over the years (e.g. "Little Nemo", "Polly and Her Pals" and "Krazy Kat"), I can say that they've selected many of my personal favorites for inclusion here.
As I write this, this book is basically in "remainder" status meaning that it is available brand new for very cheap, but has gone out of print in hardcover - pick it up while you can!
An Indispensable WonderReview Date: 2002-07-05
stands on the shoulders of other newspaper strip collectionsReview Date: 2007-02-06
Histarical Clever Great Wish I had 10 copiesReview Date: 2002-07-06

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honed or tumbled?Review Date: 2005-05-17
Excellent Stone Resource & Nice PicturesReview Date: 2005-08-29
In my opinion, I think it makes a good coffee table book as well, since when people are waiting in my showroom, I see them browsing through this book. I wish there were more books like this one.
Covers every aspect of stone Review Date: 2006-11-16
Fantastic, Helpful, Informative Book about using Stone in your HomeReview Date: 2006-06-09
The book encompasses multiple styles, designs and patterns for counters, floors, backsplashes and walls. For the photography and ideas alone, this book is worth the price but it has so much more. It includes tips and pointers for using stone in various places. For example, on page 66, there is a side bar that has Ideas for the Shower. It includes tips like "When chosing a polished granite for the shower walls, keep in mind that water spots are magnified on a polished surface."
This books covers all kinds of natural stone: limestone, granite, travertine, marble, slate. I wholeheartedly recommend this book.
I love this book!!Review Date: 2005-10-13

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A book about twins that doesn't have researchReview Date: 2006-06-01
Very interesting reading, and I agree it's a good coffee table book. I do think they should have more boy-girl and other fraternal twins sets represented though.
Inspirational!Review Date: 1999-05-07
Genuine and inspiratinal for twins and non-twins!Review Date: 2000-09-30
A book that looks pretty on your coffee table.Review Date: 2000-03-26
Inspirational!Review Date: 1999-05-07

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The Upside-Down Kingdom ReviewReview Date: 2007-08-23
It is upside-down alrightReview Date: 2007-02-20
Kraybill, Donald B. The Upside Down Kingdom Revised Ed. Scottdale, Pennsylvania: Herald Press, 1990. 275pg. Review Date: 2006-05-21
Kraybill, Donald B. The Upside Down Kingdom Revised Ed. Scottdale, Pennsylvania: Herald Press, 1990. 275pg.
Authors Purpose(s)
In part this book is meant to show the believer what the world could be if we would only live out the beatitudes in our lives. The book clearly has human relationships in mind with everything it says. It is an assessment of the sociological systems in place and the statements of Jesus. It is about the upside down kingdom that Jesus ushered us into and how he was not only countercultural in His day but also in our own. As Donald Kraybill writes, "I hope the upside down perspective will provoke stimulating discussions enabling Christian believers to more accurately discern God's will for their lives."
Survey of Covered Topics
1. In the first section of this book Donald Kraybill defines the world he sees around him as being upside down from the world God created for His people. He also looks at a number of "detour[s]" that people use to "evade the kingdom message and bypass its relevance for today." These detours include a number of lies we allow ourselves to believe, such as seeing Jesus as culturally irrelevant to our society or the over spiritualization of Christ's words that make them emotional and take away from their practicality.
2. The second section of the book deals with the political, religious, and economic situations or Jesus' day. The main thrust however is devoted to political sways. Special interest is paid to the attitudes of the Jews towards gentile culture around the time of Alexander and Herod the Great.
3. This third section deals with the complexities of Jewish code and its casts of people. Great descriptors are given of the temple and the worshipers and solid distinctions are made between casts. Most importantly however is the explanation of those Jews for whom hope was found in the coming kingdom of the Messiah.
4. In the fourth section Kraybill asks the reader to look at the divisions of wealth and poor. There is also an important underlining theme that suggests Christ' wish to return to Galilee and care for the physical needs of the poor. It is clearly a precursor to talk later about "blessed is the poor" and "blessed are the hungry" in later chapters.
5. Chapter five is closely related as is talks about slavery and Jubilee. This chapter is about God being the true owner of everything including the people of the world and how we are but lowly stewards of his creation. It is about Christ and his relationship to the people and about a new kind of celebration of the Jubilee in an unexpected way.
6. This section of the book gives an extremely interesting picture of Zacchaeus and the rich young ruler and the existence of "treasures in heaven" and gives a wonderful example of Christ' view of money. Continually Christ used stories and images to overturn the assumptions of the day and uphold the low, the poor and the oppressed. Interestingly though the poor are not let off the hook by Christ when it comes to giving. They are shown to be just as expected to give as everyone else. (127)
7. Similarly Chapter seven looks at the parable of the talents and our responsibility to what we have been given from God. The chapter also talks about the ancient version of "health and wealth gospel" and how we are to seek the Kingdom of God's Judgment and not monetary wealth. It also talk about the persistent presence of the poor, the importance of tithing, the attitude and means by which you give, and perhaps most importantly the ability to asses ourselves on the world scale of wealth and not on the lists printed in Forbes.
8. In this section Mr. Kraybill devotes much time to the discussion of piety. He writes about the divisions of Pharisees and Sadducees. He writes about the Laws of Moses and differing applications. He writes about Jesus' picking of grain on the Sabbath and about cleanliness. Christ' expectance of the "unclean" or "last" is a direct counter to the culture of the Church in his day and Kraybill presents a case by which Jesus upturned this system. (159)
9. By chapter nine, Donald Kraybill has begun to get into the more difficult assertion of Christ to love ones enemies. Here much attention is paid to the word "Agape" and how it is applied to loving our neighbors who Kraybill describes as "everyone". (188) Though not fully dealt with in terms of "Law" Kraybill also confronts Jesus' command to overturn or add to the law of "an eye for an eye". (190-195) Perhaps nowhere else does the author show Christ' upside down ideas about the kingdom then he does here.
10. The tenth chapter of this book focuses on the different kinds of social connections people make with each other. It then shows the reader a number of applications including nationalism, ethnic superiority, religious piety, and sexual discrimination. These things Mr. Kraybill calls blocks "to the commission to evangelize", and what's more he gives examples of Jesus breaking down these barriers. (226)
11. In this section Donald Kraybill talks about the authority of Jesus and how he uses it for the good of others. It is about how Jesus came to serve and "look up the ladder". (244) As Kraybill writes "The hallmark of Jesus' upside-down power was his willingness to spurn what was rightfully his. Instead of mimicking a typical king, Jesus worked from the bottom up. Rather than demanding service, he served. Rather than dominating he invited."
12. The final chapter of this book is a simple recap of the previous sections. In it Kraybill writes about Jesus as a servant and a washer of feet. He writes about Christ living what seems to us as an upside down kingdom. He writes about a Jesus who "-challenged the conventional definitions of religious behavior", and who "upset the bedrock assumptions of the pious". (259)
Critical Assessment
Positive
First and foremost I noticed Donald Kraybill's great and undeniable love for his Bible. The stories he tells are wonderfully told and right from his heart. Second, I could not help but appreciate that Christ was not shown only through the modern rose colored glasses that see him only as meek and mild. Instead He is shown as a figure of great authority and power yelling "Get thee behind me Satan!", and as the man who told the disciples to buy swords at the Last Supper. (36; 56) In addition I found chapter two to be extremely informative. Kraybill's information of the Jubilee was new to me and that is becoming somewhat rare at this point in my studies. (93)
As well I found chapter six to be particularly intriguing. It is a chapter that could launch a hundred sermons and I am sure to use it in the future. Especially I loved the analysis of Zacchaeus and the rich young ruler as it introduces a number of wonderful topics. Most interestingly though are the small tidbits of information that expound upon the details of the biblical texts all throughout this book. They are insightful, sometimes questionable but always interesting. Although these seemingly unimportant details make up the majority of my "positives" list, I also found the point of the book to be right on target. The upside down kingdom of Christ is presented with crystal clarity. The lives that we could be living are staring up at us from the words of Jesus and today's Church should be attempting to turn our systems on end in light of the cross.
Negative
Though surprising to me, I have little to complain about from this book. The "negatives" I have are miniscule and largely stylistic. One problem that I had with the book is the assertion that "Jesus [wasn't] tempted to turn stones into bread merely because he was hungry" and the subsequent remarks in the book that I believe over dramatize and go far beyond what we are told in the Bible. (74) For me the literary liberties that are taken seem to overtake common sense and in some cases distract me from the reading.
Another sore point with me (though it was only but a drop of water in the ocean of this book) is the small section devoted to war. As much as I would love to agree with complete pacifism, I find myself living in a much more difficult world where even God begins His new creation with a war in which we will play a role. In addition I was also bothered by the amount of time devoted to "Agape". In my opinion far too much attention has been misguidedly paid to the distinction of "Agape" love; so much so that I can hardly stand to hear it anymore. With recent insights into this word, I would "Agape" to see "Agape" a lot less emphasized. (200-201) Personally I find most of what is said in this section to be overanalyzed and incorrect. As to the main idea of the book I can find no real fault.
Application to Ministry
Application to Personal Ministry
As far as applicability to my personal ministry, this book is very applicable. It is not just applicable in that I will attempt to change my world (though I agree with the personal effort to do away with cast systems both here and abroad), but it is also applicable as a teaching tool. Honestly I find this book to be a great resource for sermons, illustrations, and small group bible studies. Especially useful in my opinion are the questions following each section. I have no doubt that this book will prove an important resource in my library and I am glad that I bought it.
Rating the Book
Organization
[8] The book has a lot of overlap and many of the chapters could easily have been
combined. For example: 2-4 & 8-11
Clear statement of purpose
[8] There is no one "I wrote this book to..." statement that lays out exactly the function
of the book however, it is stated none the less.
Readability
[10] This book is written at about a 6th grade level. (This is fine - it is the average reading level of people in North America.) It is smooth and each chapter moves easily into the next.
Informative content
[7] It believe it is very informative, however it is hard to distinguish what is professional
liberty and what is exegetical at times.
Usefulness for your understanding and practice of ministry
[7] I agree fully with the topic of a countercultural Christ and Church and yet I always
did; so there is little impact on me as far as persuasion. I believe my understanding
and practice of ministry has always headed in this direction. Even so it proves to be a
good resource.
A Challenging GospelReview Date: 2005-08-27
Upside Down? Yes... Upside Down!Review Date: 2007-01-23
Kraybill focuses primarily on the temptations of Christ (Matt.4) to reveal the true character of the Kingdom of God. Jesus rejected the temptations in the bread (the economic), the temple leap(the religious), and the kingdoms of the world (the political)... thus accomplishing heaven's task in a way that is foolishness to the world(1 Cor.1:18). If you have had a hard time understanding the Kingdom of God and want to learn how this Kingdom makes no sense to human wisdom... but is the power of God to those being saved... get this book. Wonderful insights into the radical claims of the Kingdom!
I would also like to recommend "The Gospel of the Kingdom" by George E. Ladd

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A Picture is Worth More Than a Thousand WordsReview Date: 2001-09-05
Absolutely Stunning WorkReview Date: 2005-02-12
Superior WorkReview Date: 2001-08-24
InspirationReview Date: 2001-07-25
buy this book nowReview Date: 2001-11-05
white, black, or blue; gospel lover or country western, you owe it to yourself to spend time with this group of deeply felt images.
buy two copies.

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Wealthy and Wise: Secrets About MoneyReview Date: 2002-11-14
Wealthy and Wise: Secrets About Money by Heidi SteigerReview Date: 2002-11-14
A little disappointingReview Date: 2003-06-17
Manage Your Money: Don't Let It Manage You!Review Date: 2005-12-13
Useful and entertaining - make your money work for youReview Date: 2002-11-18
A few of the chapter subjects were beyond my means (though voyeuristically I enjoyed reading some of the advice for the super rich), but the overarching message is advice we should all take to heart - Manage your wealth; don't let it manage you. This isn't a book of corny aphorisms, it's full of practical, useful advice to make your money make you happier and let it add to, not get in the way of, your relationships.

Still the best practical guide on the marketReview Date: 2007-06-11
Essential reading for the GA Instrument pilotReview Date: 2006-06-07
Recommeded to me by my instructor after I received my instrument rating I now recommend it to students and associates whenever the subject of flying in weather (or not flying in weather) comes up.
I read Northstar Over My Shoulder prior to buying this book so I had an understanding of Captain Buck's history and experience which added weight to the wisdom obvious in Weather Flying (buy that book too!)
Dealing with the weatherReview Date: 2005-10-22
Bob Buck is a man of authority, vast knowledge and experience when it comes to weather flying. His advice is, therefore, not to be taken lightly.
The book is readable, Buck writes "as he talks and flies, with an easy touch...he makes it simple and plain". The only thing that frustrated me at times was the fact that due to the sheer amount of information and knowledge he wants to impart, he occasionally jumps from one issue to the other, picking up new subjects while seemingly leaving others unfinished.
weather is confusing...Review Date: 2002-05-07
"The sky is my office"Review Date: 2005-06-30
The language of WEATHER FLYING is simple and straightforward. The lessons are practical more than theoretical, though Captain Buck keeps his readers briefed on essential weather theory as well. Virtually every weather situation that a pilot can encounter is covered in this book, from the ordinary to the exotic. Then Captain Buck instructs you how to fly it. The concept is simple and direct; the lessons are comprehensive and pragmatic.
In short, this is not a book to read once and then shelve. The lessons are too important to be forgotten. This is a manual to be taken down and read over and over again by any sort of pilot who flies any sort of aircraft.
Jeremy W. Forstadt

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Simply one of the best everReview Date: 2004-06-25
Debunking the First Mover Advantage MythReview Date: 2002-02-23
Tellis and Golder brilliantly build on over a decade of in-depth research to show that vision, persistence, relentless innovation, financial commitment, and asset leverage are the real factors that drive the superior performance of enduring leaders like the Gillette Company and Intel.
1. In their examination of "Vision", Tellis and Golder take their distance from the traditional definition of that much abused business term. Often, vision is indeed synonymous with broad mission statements used to excite and inspire stakeholders of an organization. In Counter-intuitive Marketing, Kevin J. Clancy and Peter C. Krieg concurred that most companies do not have much of a vision (See especially pg. 74 - 86). Vision has two key components according to Tellis and Golder: 1. A focus on the often-decried mass market with its dynamic and evolving needs and 2. A unique perspective of serving that mass market. For example, in contrast to its top competitors, AOL has stressed from the beginning convenience, ease to use, community, and ubiquity. Similarly, McDonald's has stressed from the onset quality, service, cleanliness, and value to build a worldwide network of mainly franchisees for bringing fast food to the masses. In Product Strategy for High Technology Companies, Michael E. McGrath gives a good complement to Tellis and Golder's definition of vision by explaining it as an answer to three key questions: 1.Where does a firm want to go? 2. How will the firm get there? And most critical 3. Why will the firm be successful? (See especially pg. 12, 306, and 317).
2. In their analysis of "Persistence", Tellis and Golder debunk the myth that enduring market leaders usually achieve their success through luck or sudden breakthroughs. In fact, visionaries have the will to persist in their efforts through seemingly insurmountable obstacles, slow progress, and long time efforts. The origin, early struggles, and ultimate success of Federal Express showed how important the vision and persistence of Fred Smith, its founder, made the difference at the end of the day. Similarly, the ultimate success of xerography after 13 years of research was due to the unwavering faith of former Xerox (Haloid)'s CEO, Joseph Watson in the underlying technology.
3. In their approach to "Relentless Innovation", Tellis and Golder remind their audience about the importance of firms not resting on their laurels. Technology and consumer tastes constantly change. Tellis and Golder rightly identify complacency with past successes, bureaucracy, managerial occupation with current customers and competitors, and fear of cannibalizing existing products as the four enemies of the relentless pursuit of innovation. For example, the earlier history of the Gillette Company clearly indicated that its success led to complacency and arrogance detrimental to its market leadership several times. Quoting Andy Grove, one of the founders of Intel, "Only the paranoid survives." In Product Strategy for High Technology Companies, Michael E. McGrath gives a good complement to Tellis and Golder's examination of both time-based and cannibalization strategies (See especially pg. 219 - 234 and 257 - 271).
4. In their study of "Financial Commitment", Tellis and Golder demonstrate that visionaries show persistence in their ability and willingness to raise and commit financial resources whatever the obstacles in their way. For example, Federal Express was on the brink of bankruptcy for years before it finally took off. Similarly, King C. Gillette, one of the co-founders of the Gillette Company, struggled not only to launch the eponymous company but also to raise the capital necessary to commercialize his disposable razor for years.
5. In their dissection of "Asset Leverage", Tellis and Golder look at how generalized and specialized assets can be mobilized for dominating a product category. Tellis and Golder rightly identify the extent to which the new product category does or appears to threaten the old product category, a strict focus on costs, myopic view of markets, and bureaucracy as the four major hindrances to leveraging assets. Xerox squandered more than one opportunity to leverage its assets to adopt and commercialize the revolutionary discoveries of its Palo Alto Research Center for years. In contrast, Microsoft showed sacrificing several products in development as the way to catch up with the competition after it had initially misjudged the potential of the Internet revolution.
Tellis and Golder also remind their audience that the relative importance of the five factors mentioned above varies by firm and market characteristics: new firms, established firms competing in established markets, and established firms entering new, yet unrelated markets (See pg. 265 and 266).
To summarize, Will and Vision by Gerard J. Tellis and Peter N. Golder is like The Innovator's Dilemma by Clayton M. Christensen a major contribution to a better understanding of how markets really work.
POWERFUL THEORY, WELL PROVEN CASEReview Date: 2003-03-20
First, the author performed an in depth empirical study that included 43 different industries at different times in order to show that the original entrants in many markets were not in fact the current leaders. Instead, the authors offer the following seven factors as the main ones in determining whether firms became leaders in their markets:
* Envisioning the Mass Market - Examples include P&G with Pampers disposable diapers for everyone instead of for travelers only and Kodak with photographs for the non-professional.
* Uniqueness of Vision - Examples include Tim Berners-Lee and the development of the WorldWideWeb and King Gillette's view of the razor market.
* Persisting Against All Odds - Examples include Bill Gates' persistence that landed him the operating system contract with IBM and Haloid's persistence over a decade that created Xerox.
* The Need for Relentless Innovation - Examples include Moore and Noyce leaving Fairchild Semiconductor to found Intel and the relentless pace of innovation there, and Gillette's close brush for lack of innovation in the 1960s and its ensuing fast pace since.
* Organizing for Innovation - Examples include HP's organization beating Xerox and IBM at the laser printer market, and Netscape beating Mosaic by taking talent and rewarding it.
* Raising and Committing Financial Resources - Examples include Fred Smith's almost bankruptcy to keep FedEx alive and Amazon sacrificing profits for a long period in order to achieve its envisioned mass market level of service.
* Leveraging Assets Despite Uncertainty - Examples include IBM losing the PC battle because it did not want to hurt its mainframe sales, and Charles Schwab's leadership in web trading after it chose to focus on it and sacrifice off line higher margins.
Overall, I found it a very good entertaining book, with anecdotes that help support the ideas the authors suggest. I strongly recommend it.
Early birds bewareReview Date: 2002-05-22
Five factors that emerge as key to ensuring long term success and market dominance are Vision, Persistence, Financial Commitment, Innovation and Asset leverage- factors that are structurally related in a causal chain starting with a clear vision for a mass market. There are innumerable examples and detailed cases where the inability to see a mass market for innovative products has resulted in late comers grabbing the market from incumbents. Fear of cannibalization of existing products, bureaucracy, complacency, are some other causes that stifle growth.
After explaining the hypothesis, a good and crisp summary of the conclusions from the historical data, every chapter proceeds sequentially to substantiate the findings. This is a rare combination of business history, statistical analysis and strategy. It is this unique combination and the unconventional wisdom that is bound to make this book a classic in its own right. The range of products covered varies from diapers to couriers and computers. IBM, Microsoft, Fed Ex, Xerox, Gillette are some companies that are discussed in detail.
Comparing it with other books on similar research, my prescription for business would be:
Innovators Dilemma + Will and Vision + Built to Last + Good to Great = Road to Market dominance.
Highly recommended.
Absolutely fascinating: One of the finest works on businessReview Date: 2001-11-30
Tellis and Golder argue quite convincingly that these examples prove exactly the opposite: pioneers are much more likely to be cursed to failure than blessed with long term success! The authors show that the real pioneers in the markets listed above are not the current market leaders. Gillette entered the safety razor market in 1903, but a company called Star, they find, had already introduced a safety razor in 1876. H-P entered the laser printer market in 1984, but IBM had one on the market in 1975. Microsoft introduced MS-DOS in 1981, but Digital Research had introduced its CP/M operating system back in 1975. Amazon.com entered the online bookselling business in 1995, but Clbooks.com/books.com was selling books online in 1993. Most of these pioneers are forgotten now - many are long dead. Yet the myth of the pioneer's advantage lives on.
Using new and detailed historical research, Tellis and Golder systematically debunk the myth of the pioneer's advantage. The book refutes much conventional wisdom, and wonderfully weaves together hard data and vivid business stories to argue its thesis. Tellis and Golder are two of the world's leading experts on market entry and long term success. Their prior research has had a major impact on the academic business community. Yet if current and recent business practice is any indicator, few managers seem to be aware of the lessons that emerge from this remarkable stream of research. One only needs to think back at the Internet gold-rush to see this point.
The bulk of the book is on the question: If pioneering does not explain market dominance, then what does? Again, Tellis and Golder bring fresh, unorthodox insights to this question. They organize the answer to this question along two dimensions: Vision and Will. Their arguments force one to rethink several common precepts. For example, they challenge the very notion "vision" as it's currently understood. Similarly, they point out that dominance is often seen as a function of luck, or being at the right place at the right time. In fact dominance is more a function of small, incremental innovations in design, manufacturing, and marketing over many years. Indeed, it took Procter and Gamble (a latecomer) 10 years of persistent planning and research to find success in the lowly disposable diaper market.
Overall, the book is provocative and compelling, meticulously researched and highly practical. The case studies alone are worth the price of the book. But the novelty and persuasiveness of the insights make it one of the finest works on business strategy.
Related Subjects: Nabhan, Gary Paul Nash, Ogden Nashe, Thomas Nelson, Marilyn Neruda, Pablo Nye, Naomi Shihab Nabokov, Vladimir Nin, Anais Neri, Kris Nicholson, Peter Nesbit, Edith Ngugi wa Thiong'o Norris, Robert W. Nicholson, Geoff Novalis Novo, Salvador Nooteboom, Cees Newman, Amy Niland, D'Arcy Narayan, R. K. Nassise, Joseph Nichol, B. P. Nasaw, Jonathan Nottingham, Theodore J.
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